TSTC Visual Standard Guide 2020

LOGO / DEPARTMENT NAMES
Department Name
Lockup
Department Lockup
A visual hierarchy has been developed to display
department names clearly in conjunction with the
primary and alternate logo marks.
Names of departments should not exceed the width of
the logo mark. In instances where it does, the name will
be required to appear over multiple lines.
Clear Space
The recommended minimum amount of clear space to
always surround the lockup is equivalent to the X-height
of the uppercase “T” in the TSTC word mark (SEE DIAGRAM).
Do not place any graphic elements inside this boundary.
If possible and layout permits, allow even more clear
space for greater legibility.
Minimum Size
When reproducing the department lockup in print, the
lockup should appear no smaller than 1.50 inches
(38.1 mm) wide. For screen/pixels, the lockup must
not appear smaller than 90 pixels wide.
PRIMARY DEPARTMENT MULTIPLE LINE Lockup
- TWO-COLOR POSITIVE
CLEAR SPACE
1.50 INCHES (38.1 MM) WIDE
90 PIXELS
PRIMARY DEPARTMENT SINGLE LINE LOCKUP
- TWO COLOR POSITIVE
MINIMUM SIZE
16
TSTC | BRAND IDENTITY