TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
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LOGO / TAGLINE<br />
Backgrounds:<br />
Photos & Illustrations<br />
Refrain from using the lockup on photographic<br />
or illustrated backgrounds.<br />
If design absolutely dictates, the lockup can only appear<br />
on a section or portion of a photographic image or<br />
illustration that ensures that the logo lockup is clearly<br />
visible, legible, free of visual clutter, interference and<br />
is not lost in the background image.<br />
A high level of contrast must be present. For optimal<br />
results, use the reversed logo lockup on darker-colored<br />
images and a high-contrasting, single-color version on<br />
lighter-colored images. Place logo over an area that is<br />
clean, open and free of detail.<br />
OPTIMAL RESULTS<br />
Position a high-contrasting, single-color<br />
positive logo on lighter-colored images.<br />
VISUAL STANDARDS | LOGO 15
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