TSTC Visual Standard Guide 2020

LOGO / TAGLINE
Lockup, Clear Space
& Minimum Size
Tagline Lockup
Always use the primary two-color positive logo and
tagline wherever possible. Never recreate the lockup
or create the tagline in another typeface.
Clear Space
To ensure the tagline lockup is legible and clearly visible
in all applications, the lockup must be surrounded by a
minimum recommended amount of clear space.
The recommended minimum amount of clear space to
always surround the lockup is equivalent to the X-height
of the uppercase “T” in the TSTC word mark (SEE DIAGRAM).
Do not place any graphic elements inside this boundary.
If possible and layout permits, allow even more clear
space for greater legibility.
Minimum Size
When reproducing the primary lockup and scaling it
down to appear at a small size, a minimum size has been
defined to avoid legibility issues and to maintain the
logo’s integrity.
For print, the tagline lockup should appear no smaller
than 1.50 inches (38.1 mm) wide. For screen/pixels,
the lockup must not appear smaller than 90 pixels wide.
PRIMARY TAGLINE LOCKUP - TWO-COLOR POSITIVE
PRIMARY TAGLINE LOCKUP - BLACK
The tagline “TECHNICALLY BETTER” has been reduced
to a 50 percent tint.
CLEAR SPACE
MINIMUM SIZE
1.50 INCHES (38.1 MM) WIDE
90 PIXELS
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TSTC | BRAND IDENTITY