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COMMUNICATION + CREATIVE SERVICES V
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WHO IS THIS GUIDE FOR This communic
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VISUAL STANDARDS INTRODUCTION Our v
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LOGO / PRIMARY & SECONDARY Primary
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LOGO / COLORS Preferred, Single & M
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LOGO / BACKGROUNDS Backgrounds: Pho
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LOGO / TAGLINE Preferred, Single &
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LOGO / TAGLINE Backgrounds: Photos
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LOGO / DEPARTMENT NAMES Preferred,
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LOGO / DEPARTMENT NAMES Backgrounds
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SEAL / OFFICIAL COLLEGE SEAL Offici
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COLOR / RATIO Color Ratio Using the
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COLOR / PRIMARY & SECONDARY PALETTE
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TYPOGRAPHY / PRINT PRIMARY: ALLER M
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TYPOGRAPHY / WEB: MYRIAD PRO How We
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PHOTOGRAPHY / CREATIVE DIRECTION VA
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PHOTOGRAPHY / ART DIRECTION Overall
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PHOTOGRAPHY / LOCATIONS, MACROS & T
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PHOTOGRAPHY / SAMPLE IMAGES Portrai
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PHOTOGRAPHY / SAMPLE IMAGES Technol
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PHOTOGRAPHY / SAMPLE IMAGES Academi
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PHOTOGRAPHY / SAMPLE IMAGES Tools &
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ICONS / ICONOGRAPHY Let’s Talk Ic
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(GREAT) DESIGN... IS INTELLIGENCE M
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ELEMENTS / STAR-POINT ANGLES Star-P
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ELEMENTS / STAR-POINT TEXTURES Star
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APPLICATIONS / BUSINESS CARDS One T
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APPLICATIONS / BROCHURES & RACKCARD
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