TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
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COMMUNICATIONS / SOCIAL MEDIA<br />
Approved<br />
Hashtags<br />
Originally born on Twitter and first used in 2007,<br />
hashtags help categorize social media content and make<br />
it easier for users to find related content. They also allow<br />
the <strong>TSTC</strong> Communication and Creative Services team to<br />
track posts to social media and determine interest and<br />
engagement. The C&CS team can see when a post starts<br />
trending, and hashtags help determine the <strong>TSTC</strong> social<br />
media messaging.<br />
Please note that the name of our college, <strong>TSTC</strong>, should<br />
always be capitalized when used inside a relevant<br />
hashtag.<br />
Hashtags most commonly used on <strong>TSTC</strong> social media<br />
outlets are #technicallybetter, #<strong>TSTC</strong>proud and<br />
#<strong>TSTC</strong>strong.<br />
Here is a list of all recommended <strong>TSTC</strong> hashtags for the<br />
different <strong>TSTC</strong> media topics and events. Refrain from<br />
creating or using hashtags not on this list. C&CS may<br />
introduce other temporary hashtags not listed here<br />
if warranted by a new marketing or communication<br />
campaign.<br />
Hashtag<br />
Occasion<br />
<strong>TSTC</strong> (Generic) #technicallybetter Enrollment<br />
#<strong>TSTC</strong>proud<br />
Success Stories<br />
#itsyourmove<br />
Campaigns<br />
#<strong>TSTC</strong>strong<br />
Events<br />
Alumni Events<br />
Alumni Network #<strong>TSTC</strong>grad Any Alumni-Related Story/Event<br />
#<strong>TSTC</strong><strong>2020</strong><br />
Class of Year<br />
#<strong>TSTC</strong>family<br />
#<strong>TSTC</strong>proud<br />
Donor #<strong>TSTC</strong>donors Check Signings<br />
#<strong>TSTC</strong>thankyou<br />
Donor Recognitions/Stories<br />
Fundraising Events<br />
Graduation #<strong>TSTC</strong>readytowork Commencement Ceremonies<br />
#<strong>TSTC</strong><strong>2020</strong><br />
Class of<br />
Grad Highlights<br />
Groundbreakings #Abilenedigs<strong>TSTC</strong> Or Any Designated Location<br />
#<strong>TSTC</strong>biggerandbetter<br />
Human Resources #<strong>TSTC</strong>greatplacetowork HR Events<br />
#placemoretexans<br />
Employee Spotlights<br />
#<strong>TSTC</strong>getfit<br />
Retirements<br />
Awards<br />
Industry #<strong>TSTC</strong>partners Career Placement<br />
#hire<strong>TSTC</strong><br />
VISUAL STANDARDS | COMMUNICATIONS 107
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