TSTC Visual Standard Guide 2020

COMMUNICATIONS / SOCIAL MEDIA
comments that are personal attacks on an individual
and/or comments that are off-topic; or spam.
• Be relevant. Social media sites are meant to be
interactive, current and engaging. If you find your site
is not relevant, has few posts or receives little traffic, it
would probably be best to kill the site and use other
communication methods.
• Add value. Social media can add dividends if you add
value to your followers, readers, fans and users. If it
contributes directly or indirectly to the improvements
of TSTC, if it allows the general public to learn more
about TSTC, or if it builds a sense of community and
helps fans and friends feel more connected to TSTC,
then it is adding value.
Portal — Internal Communications
Internal communication is very important to TSTC. TSTC
has pledged to continue working on communication; we
understand that feedback interaction is crucial in any
thriving organization. The TSTC Portal (portal.tstc.edu)
will be the main point of information for all faculty and
staff. You should bookmark or make the Portal webpage
your homepage for easy access. To post a message to
the Portal, submit a project request through WorkZone
that can be found in the Portal Quick Links Section
under Communication & Creative Services.
Portal announcements will include:
• Emergency notifications.
• Statewide and campuswide announcements.
• New appointments.
• Awards and achievements.
• Event calendars.
Emergency Notification System
TSTC utlizies a third-party emergency notificiation
system (ENS). Every employee is automatically enrolled
in the system. Students must opt into the system. In
case of an emergency, employees and students will
be notified via text message, email, or phone call with
instructions to protect their safety. Every member of the
TSTC community is encouraged to be enrolled in the
ENS system.
Student Activities/Clubs/Organizations
All clubs and organizations must abide by the same
guidelines, policies and practices outlined in this
publication.
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TSTC | BRAND IDENTITY