TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
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COMMUNICATIONS / PHOTOGRAPHY & VIDEO<br />
Photography<br />
& Video<br />
Permission From Photo/Video Subjects<br />
It is the policy of Texas State Technical College to<br />
use photo images, video, comments or signatures of<br />
students for promotion or advertising purposes after<br />
obtaining the students’ written permission to do so. The<br />
form can be found online at tstc.com/forms.<br />
All students are advised that the Texas State Technical<br />
College Communication and Creative Services<br />
department takes photographs and shoots videos<br />
throughout the year that may include images (as well<br />
as audio/video recordings of voices) of members of the<br />
student body and reserves the right to use them for<br />
publicity, promotional and marketing purposes.<br />
<strong>TSTC</strong> also reserves the right to take photographs of<br />
campus facilities and scenes, events, faculty, staff and<br />
students for promotional purposes in any areas on<br />
campus or at any <strong>TSTC</strong>-sponsored event off campus<br />
where subjects do not have a normal and reasonable<br />
expectation of privacy. All such photographs are the<br />
property of <strong>TSTC</strong> and may be used for <strong>TSTC</strong> promotional<br />
purposes (e.g., electronic and printed publications,<br />
websites, classroom use, college ads, social media, etc.)<br />
without prior permission of the subjects.<br />
As a general practice, there is no attempt to collect<br />
individual photo release forms from students in<br />
generally public areas. Public areas can be indoors<br />
or outdoors or events outside the campus. Written<br />
permission is required for images (photo or video)<br />
in areas such as classrooms, residence halls or<br />
private offices.<br />
Federal Educational Right to Privacy Act (FERPA) and<br />
Health Information Health Insurance Portability and<br />
Accountability Act (HIPAA) and the Fair Use Doctrine<br />
under the federal copyright law guidelines will be<br />
followed.<br />
Any photograph of a person in which the person’s face<br />
is clearly recognizable requires that a photo/video<br />
release form be signed. If the subject is under 18 years<br />
of age, the subject’s parents or legal guardian must sign<br />
the release form.<br />
External Photography or Video Requests<br />
Any requests from outside entities for commercial<br />
photo or video shoots on any given campus should be<br />
referred to the Communication department for review<br />
and discussion.<br />
This includes requests from local companies that may<br />
want to shoot a television commercial, private video<br />
and movie producers, or commercial photographers.<br />
Use of Copyrighted Materials<br />
Rights and permissions must be secured before posting,<br />
sharing or distributing copyrighted materials, including<br />
but not limited to: music, art, copyrighted photographs<br />
or texts, portions of copyrighted video or information<br />
considered proprietary by a <strong>TSTC</strong> partner, vendor,<br />
affiliate or contractor.<br />
VISUAL STANDARDS | COMMUNICATIONS 103