TSTC Visual Standard Guide 2020

COMMUNICATIONS / MEDIA & PUBLIC RELATIONS
Media
Inquiries
News
& Publicity
In accordance with TSTC policy, all media inquiries
or interview requests should be forwarded to the
Communication department or the public relations
representative on your campus. This is of particular
importance if the matter in question is controversial or
negative.
The Communication department staff member or public
relations representative will be responsible for:
• Setting up interviews.
• Prepping interviewees.
• Facilitating media interviews.
• Ensuring that the designated public information
officer is informed of news/communications that
affect its campus.
• Handling media and disseminating information to the
public during an emergency or crisis on a campus.
TSTC best practices call for a Communication
representative or designated public relations
representative to be present during any media
interview (even telephone interviews).
When responding to media inquiries, campus and state
public relations representatives should consider the
benefits of the various response mechanisms available.
Key messages should be considered for all media
stories, as well as potential questions which could arise.
Appropriate media training should occur for anyone
being interviewed, depending on the individual’s media
experience and comfort level.
There are generally three types of interview
possibilities:
• Via email, where written response to questions is
requested. This mechanism minimizes risk of being
misquoted and minimizes facetime for the institution.
It is a good choice for stories that are negative in
nature.
• Telephone interview. This is a good choice when
television media or print media are simply needing
data and information. It is always best for the campus
public relations officer or designee to be present
during the interview to help guide the responses
toward the key messages.
• In person, one-on-one interview. The interview
should be with the highest available expert who
can speak on the subject at hand. It is best for the
public relations officer or a designee to be present to
facilitate the interview and serve as an advocate for
both the interviewee and the reporter.
The TSTC Communication and Creative Services office
is open from 8 a.m. until 5 p.m. After-hours media
inquiries should be directed to the Executive Director
of Communications, Dr. Kristina Campos-Davis at.
254-867-2025 or 325-829-0364.
Designated Public Information Officer:
Abilene ....................... Kristina Campos-Davis
Breckenridge ................. Kristina Campos-Davis
Brownwood .................. Kristina Campos-Davis
East Williamson County ....... Kristina Campos-Davis
Fort Bend County ............. Kristina Campos-Davis
Harlingen ..................... Kristina Campos-Davis
Marshall ...................... Kristina Campos-Davis
North Texas ................... Kristina Campos-Davis
Sweetwater ................... Kristina Campos-Davis
Waco ......................... Kristina Campos-Davis
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TSTC | BRAND IDENTITY