Mortgage Underwriting Brand Guidelines

Brand
Guidelines
& Best Practices

Purpose
These brand guidelines explain the components
of the logo, define the aesthetic of the Mortgage
Underwriting department, and illustrate how the
standards are applied.
Adhering to these guidelines will ensure future
Mortgage Underwriting department visuals look
professional and consistent.
BRAND GUIDELINES 2

Primary Logo
The Mortgage Underwriting logo is combination of a logomark
and a logotype. The logomark illustrates the complexity of
the underwriting process, the compassion our underwriters
have for our Members, and the pride they feel for serving their
mortgage partners in the underwriting department.
Inside the house, you’ll find a maze. For both our Members
and our mortgage partners, the underwriting process can feel
like a never-ending maze, but our underwriters are masters
of critical thinking and enjoy the challenge. Underwriters
collaborate with their mortgage partners and ensure our
Members get to the other side.
Hidden within the maze, you’ll find the department initials
M and U. It’s important that our underwriters feel a sense of
pride and ownership for the success of Real Estate Lending
and this logomark serves as a visual representation of the hard
work they put into serving our Members.
BRAND GUIDELINES 3

VARIATIONS
A. logomark
B. horizontal
C. vertical
A.
B.
C.

Logo Variations
A full brand identity doesn’t just include one logo;
it includes a full family of logos that give you the
widest range of versatility and potential for brand
recognition. A logo variation is simply that: a variation
or alternate version of your primary logo.
We have created 3 additional logo variations for a
designer to choose from. It is up to the designer’s
discretion to select the appropriate variation
depending on the placement, size, and flow
of the project.
BRAND GUIDELINES 4

DO NOT
1.
2.
1. Rotate the logo.
2. Squish the logo.
3. Stretch the logo.
4. Place elements too
close to the logo.
3.
4.
5. Resize any part of
the logo.
6. Add unofficial
graphics to the logo.
LEARN MORE
7. Re-color any parts of
the logo. Reference
the Color Usage
section for more info.
5.
6.
8. Add drop shadows
or other effects.
7.
8.

Unacceptable Usage
A few rules are necessary for maintaining the integrity of
the brand. Don’t compromise the overall look of the logo
by rotating, skewing, or distorting in any way—that includes
adding unnecessary and unattractive text decorations like
drop shadows and outlines.
On the left side of the page, we have provided a few
examples of ways you should NEVER alter the logo.
BRAND GUIDELINES 5

Logo Color Usage
The color usage for the Mortgage Underwriting
logo is limited to white and two shades of the NFCU
blue. The logomark should always remain light blue.
Depending on the background color, the logotype
should always remain dark blue or white.
We have provided logo variations for use with
both dark and light backgrounds. Stick to these
guidelines and the logo should have significant
contrast for any viewer.
BRAND GUIDELINES 6

OPERATIONALLY NIMBLE
BRING BOLD THINKING
“Be the most preferred and trusted financial institution
serving the military and their families.”
- Navy Federal Credit Union
2020-2024 Strategy

Typography
Typography is a powerful tool when used consistently. This set of
typefaces best represent the bold and modern feel of the brand
and should be used across all print and digital applications.
ADOBE FONTS
Arboria
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnop
qrstuvwxyz
1234567890
Merriwether
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnop
qrstuvwxyz
1234567890
SYSTEM FONTS
Century Gothic
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnop
qrstuvwxyz
1234567890
Georgia
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnop
qrstuvwxyz
1234567890
BRAND GUIDELINES 7

Color Palette
Color is an integral part of brand identity.
Consistent use of the color palette will not
only reinforce the cohesiveness of the brand,
but also serve a psychological purpose by
communicating a certain feeling to
your audience.
PRIMARY COLOR PALETTE
Deep blue is relaxing, and often used to convey
the importance of meaningful relationships, in
addition to establishing trust and loyalty.
Light blue is also said to promote feelings of
tranquility; light blue has a gentle appearance
and is likely to make a soothing impression.
DARK BLUE
HEX #142945
NFCU BLUE
HEX #0F3D70
LIGHT BLUE
HEX #879FC1
SECONDARY COLOR PALETTE
The Navy Federal orange and a darker shade
of the NFCU orange make the secondary
color palette.
This palette should be used sparingly and with
thoughtful consideration for the rest of the design.
BURNT ORANGE
HEX #9E4100
NFCU ORANGE
HEX #ED780F
BRAND GUIDELINES 8

v11.12.2020 | © NFCU Real Estate Training