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MAURICE “RIZZ” WANGALACHI
PROFILE OVERVIEW
At the core, I am a creative communications specialist with over 2 decades of significance experience, 15 of those in
design management positions within creative agency environments.
Over the years, my professional career has led me to work on/with major global brands. I have acquired experience
and an in-depth knowledge of leading creative work for the Sub-Saharan Africa markets.
I’ve also held creative leadership positions in the network, outside of Kenya for a number of years.
My current role as Creative Director requires me to directly supervise Art Directors and oversee creative output for
key brands.
Specialties: A strong working knowledge of the creative process, design, the branding process and brand
development. An awarded “Dark Markets” specialist: I have thrived in creative leadership roles for brands that are
under stringent legislative scrutiny, now for a couple of years.
FILM
DOUBLE CLICK MONITOR SCREEN TO PLAY
FILM
TUBONGE
LET’S TALK
Gold Award
2017 APA Loeries
ROLE: Creative Director
Art Director
ONLINE LINK
https://www.youtube.com/watch?v=i6kRN_qLkGU
DOUBLE CLICK MONITOR SCREEN TO PLAY
FILM
2 BOB (Tubonge Reloaded)
LET’S TALK
A sequel to the previous year’s
Gold Award TVC.
ROLE: Creative Director
Art Director
Co-Writer
ONLINE LINK
https://www.youtube.com/watch?v=CU3JfYcPGl0
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FILM
TIMIZA (Tanzania)
ACHIEVE
SYNOPSIS:
Airtel Money micro loans help a man
meet his day-to-day needs.
ROLE: Art Director
TIMIZA
ONLINE LINK
https://www.youtube.com/watch?v=mVCb4laG1kU
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FILM
FURSA (Tanzania)
(OPPORTUNITY)
SYNOPSIS:
Airtel’s higher purpose order, is to
provide an enabler platform for
entrepreneurs.
ROLE: Art Director
Co-Writer
ONLINE LINK
https://www.youtube.com/watch?v=-FTm86JnoXg
DOUBLE CLICK MONITOR SCREEN TO PLAY
FILM
SIBANDUKI (Tanzania)
(HERE TO STAY)
SYNOPSIS:
A hustler is able run a successful
business thanks to a Airtel’s
service products.
ROLE: Art Director
Co-Writer
ONLINE LINK
https://www.youtube.com/watch?v=QvaugYSP8UQ
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FILM
SWITCH ON
MAKE IT RAIN
SYNOPIS:
An old man can predict rain, down
to the minute, much to the
chagrin of cocky young campers.
ROLE: Art Director
ONLINE LINK
https://www.youtube.com/watch?v=q15e97DSloc
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FILM
SWITCH ON
CATTLE HAGGLE - NIGERIA
SYNOPIS:
A clever livestock seller from the
Village outwits smug city
businessmen.
ROLE: Art Director
ONLINE LINK
https://www.youtube.com/watch?v=rt4-RVL8SoY
DOUBLE CLICK MONITOR SCREEN TO PLAY
FILM
SWITCH ON
CAR DEAL
SYNOPIS:
A elderly lady outwits a streetwise
salesman by being smarter and
ahead of the game, thanks to Airtel.
ROLE: Art Director
ONLINE LINK
https://www.youtube.com/watch?v=h2cxjMgBI5c
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FILM
THEMATIC CAMPAIGN
SYNOPIS:
It is hard to commit to certain
promises in life. However, Airtel can
certainly keep their promises on the
their products.
ROLE: Creative Director
Art Director
ONLINE LINK
https://www.youtube.com/watch?v=3NQWviiBNNE&t=33s
DOUBLE CLICK MONITOR SCREEN TO PLAY
FILM
SMART VALUE - BE SURE
I KNOW WHERE WE’RE GOING
SYNOPIS:
An overconfident man is too proud
to admit he just might be wrong.
ROLE: Creative Director
Co-Writer
Art Director
ONLINE LINK
https://www.youtube.com/watch?v=h8WrZUW_DX8
DOUBLE CLICK MONITOR SCREEN TO PLAY
FILM
SMART VALUE - BE SURE
HI JUA NI YA MVUA
SYNOPIS:
A pair of simple-minded optimists,
keep faith that the rains will come.
ROLE: Creative Director
Co-Writer
Art Director
ONLINE LINK
https://www.youtube.com/watch?v=5FZMBJj7iOw
DOUBLE CLICK MONITOR SCREEN TO PLAY
FILM
SMART VALUE - BE SURE
TO BE HONEST
SYNOPIS:
A silver tongued hustler will say
anything to get out of a sticky
situation with his debtors using
charm and guile.
ROLE: Creative Director
Co-Writer
Art Director
ONLINE LINK
https://www.youtube.com/watch?v=q1Ttbq4aBVY
INTEGRATED CAMPAIN
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FILM
THEMATIC CAMPAIGN
SYNOPIS:
It is hard to commit to certain
promises in life. However, Airtel can
certainly keep their promises on the
their products.
ROLE: Creative Director
Art Director
ONLINE LINK
https://www.youtube.com/watch?v=3NQWviiBNNE&t=33s
PHASE 1
PHASE 2
BAT: DARK MARKET ADVERTISING
SPORTSMAN SOMALIA
THE BRIEF:
To develop a brand equity campaign to reinforce
Sportsman’s loyalty in the hearts and minds of the
Somali consumer.
Lifestyle KV
Pack & Brag KV
THE IDEA:
WE ARE
This idea draws from the collective, shared moments
and the Somali sense of community. These moments
could range from small to extra-ordinary
achievements, but they are acknowledged and
celebrated in equal measure.
This aspect of togetherness forms the essence of
our brand campaign and message.
CREATIVE EXPRESSION:
WE ARE WALAALO
*Walaal is a gender-blind the term of endearment
used in the Somalis when addressing each other.
It generally used to bring about a sense of
kinship amongst them.
ACTIVATION:
FACES OF SOMALIA
We create a series of massive murals to be
displayed in community halls; made of
montages of hundreds of faces made from
selfies.
ROTHMANS MAURITIUS
THE BRIEF:
To develop a communication campaign to
launch the Rothmans Switch LEPP in
Mauritius. The campaign must be able to
support future brand launches.
THE IDEA:
MADE OF FLAVOUR
Mauritians are a vibrant and colourful people.
There is the ordinary way and the Mauritian
way. We wanted to tap into that “Tropical
Island Flair”, fashion and cuisine being the
pillars to flex
ACTIVATION:
ACTIVATE YOUR FLAVOUR
The idea was a call to action, to turn the
ordinary into something better, to add sauce,
flair and a personal touch to make it uniquely
Mauritian.
SOMALILAND
THE BRIEF:
Develop a campaign to introduce the new B&H
pack and also introduce the new flavours to the
consumer. There is a need identified to
rejuvenate the brand to ensure consumer
relevance through a pack upgrade.
THE IDEA:
CRAFTING GOLDEN REMARKS
The target group appreciates the finer things in
life without making the gestures seem obvious.
Anyone can make a golden remark, but how it’s
shown determines the significance. By crafting
what they seem premium makes them look at
the brand as authentic.
CREATIVE EXPRESSION:
GOLD OUTSIDE, STILL GOLDEN INSIDE.
Showcase B&H as a brand that defines class,
the opportunity for the brand is to compliment
the Somalia man’s gestures to success, not
leaving out the cultural attributes that guides
them in life.
ACTIVATION:
SERVED ON A GOLDEN PLATTER
We want people to appreciate just great the
new B&H pack by creating a serving ritual
of how B&H is handed over to the
consumer.
KENYA
THE BRIEF:
• Develop a 360 communication to sensitize our
consumers and all the other stakeholders of the
migration of Safari to Pall Mall.
• Position the migration as a progressive migration
supported by touchpoints relevant to the
consumers, traders, field force & internal staff.
BUSINESS CHALLENGE:
• To deliver portfolio transformation while
achieving 95% retention on Safari.
• Establish the Pall Mall brand and build it post
the migration from Safari as a sustainable and
credible VFM offer in low.
THE IDEA:
WE ARE
This idea draws from the collective, shared
moments and the Somali sense of
community. These moments could range
from small to extra-ordinary achievements,
but they are acknowledged and celebrated
in equal measure.
This aspect of togetherness forms the
essence of our brand campaign and
message.
CREATIVE EXPRESSION:
COLLABO MPYA
*Walaal is a gender-blind the term of
endearment used in the Somalis when
addressing each other. It generally used to
bring about a sense of kinship amongst them.
CLOSURE REPORT
FROM CLIENT
KENYA
CLOSURE REPORT FROM CLIENT
I DARE YOU
+254 715 667 821
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