Global Tea Group Presentation

GLOBAL TEA GROUP

Who are we?
Established in 1992, the Global Tea Group is now among the largest fully
integrated Tea Companies in the world, with a sales turnover of over $250
million.
We purchase almost 13% of Africa's Tea production and currently trade over 86 million
Kgs of Tea, Fruit & Herbal Infusions, Coffee and Macadamia Nuts annually.
We are the largest buyers of Tea at the Mombasa Tea Auction.
Our Brand Kericho Gold is the dominant brand in the Premium Tea segment in Kenya,
East, Central and the Horn of Africa, while Baraka Chai is a strong brand in the Mass
Market segment.
We are Africa’s largest Private Label Tea Packers and pack for some of the world’s
largest and most exclusive names.

Global Tea Group
London Head Office
Mombasa Tea Packing Factory
Macadamia Orchards in Malawi
Macadamia Nut Factory, Malawi
Coffee Plantations, Malawi
Mapanga Dairy Farm, Malawi

The Global Group
An export orientated producer, processor and
distributor of African agricultural produce:
70 Million Kgs
15 Million Kgs 600 Tons
350 Tons
Tea Sourcing Tea Packing Coffee Macadamia
Nuts

Our Journey...
1996
Acquired Gold Crown Foods Ltd, Liverpool 2000
2001
Purchase of plantations from CDC
• East Usambara Tea Estates Ltd, Tanzania
• Kawalazi Estate Co. Ltd., Malawi
• Sable Farming Co. Ltd., Malawi
2003
Expansion continues…
• Acquired Makandi Tea & Coffee Estates Ltd in Malawi from
Lonrho plc
• Acquired Mapanga Dairies (the largest dairy farm in Malawi)
• Set up Speciality Tea Packing Unit in UK
First step in building a brand portfolio
• Acquired Red Mountain Coffee from Unilever
2002
First step in origin packing
• Gold Crown Beverages (Kenya) Ltd is established.
• Launched ‘Kericho Gold’ and ‘Baraka Chai’ in Kenya
2004
Further brand acquisitions
• Acquired Unilever’s Brooke Bond “D” & Brooke Bond
“Choicest” Tea Range

2005
Disaster strikes but Growth continues…
• Major fire in Gold Crown Foods UK, destroys factory
• Established Gold Crown (EPZ) Ltd., Mombasa
• Acquired Tea Brokers (Central Africa) Ltd., Malawi
• Sold East Usambara Tea Estates Ltd, Tanzania
• Inaugurated New Macadamia Processing factory in Blantyre
2010
Kenya’s 1 st Fruit & Herb Tea Range
• Launched “ Kericho Gold “ range of Fruit and Herbal infusions.
2016
Launch of Tea range targeting Millennials
• Kericho Gold Attitude Teas take Kenya’s youth by storm. 2017
NOW
New Product Development
• Launch of 2 new ranges in Q4: Kericho Gold Cold Brew &
Exotic FUSO ranges.
2006
Strategic Investment in UK
• Merged Gold Crown Foods, UK business with Typhoo in
return for a small minority stake in Typhoo.
2012
Strategic Disposal
• Sold Kawalazi Estate Co. Ltd & Makandi Tea & Coffee Estates Ltd
Expanded range to Luxury FUSO Pyramid bags
• Provenance based Teas & herbs is launched to capture niche
high-end market.

Listed - UK TOP 200 Fastest Growing Companies
RECOGNITIONS
&
ACHIEVEMENTS
Queen’s Award for Enterprise – 2005 in the
Sustainable Development Category
Nominated in 2010 as Europe’s 500 Top growth
companies by EUROPE’S 500 in Brussels
Winner of the Value Addition Category by the Tea
Board and Marketing Society of Kenya, every
year since 2010 awarded for Innovation,
Branding & Total Export Sales, and many more.
The Sunday Times 250 2017 - Ranked 231 in the
annual table of British leading private mid market
Growth companies
Kericho Gold recognised as a ‘Superbrand’ in
2019

OUR OPERATIONS
‣ UK - Sourcing unit & Holding Company
‣ MALAWI - Coffee & Macadamia Estates and
Processing facilities, and Dairy Farms.
‣ KENYA - Trading Unit, export and local market.
Packing, Marketing, Sales and Distribution unit

‣ Corporate Head Office
UK
OPERATIONS
‣ Located in London
‣ Operates as a Sourcing company, coordinating
the import of tea into the UK
and raises finance for the Group

‣ Sable Farming Company Limited:
Coffee and Macadamia Plantations
MALAWI
OPERATIONS
Dairy Farm & Processing Factory producing ‘Mama’s
Choice’ brand of milk and milk based products for the
domestic market
‣ Global Tea & Commodities Malawi Limited:
Trading unit specialising in Malawi origin Tea & Coffee
‣ Tea Brokers Central Africa Limited:
2 nd largest Tea Broking Company operating in the Limbe
Auction

Sable Farming Company Limited
• One of Malawi’s largest plantation groups operating on over 3,450 ha of land
in southern & central Malawi
• Employs over 2,500 people from the local community
• Produces over 600 MT kilograms of Rain Forest Alliance certified coffee
beans
• Produces over 350 MT of macadamia with over 300 Hectares of immature
macadamia orchards which will increase production to 520 MT by 2024
• The Dairy Division is one of the largest of its kind in Malawi

KENYA
OPERATIONS
‣ Gold Crown Foods (EPZ) Limited:
Value addition – 100% Export Market (Tea
Packing)
‣ Global Tea & Commodities (K) Limited:
Tea Sourcing from Auction and by Private
Treaty
‣ Gold Crown Beverages (K) Limited:
Value Addition – Local Market (Packing,
Marketing, Sales and Distribution)

Gold Crown Foods (EPZ) Ltd
Overview
• Kenya’s largest exporter of value added tea
• BRC accredited contract packer exporting to Europe, the
Middle East, and the USA
• Exports Kericho Gold and Baraka Chai outside of East
African Community region
• Specialising in Private Label for Customers in Europe,
Middle East and around the world

Gold Crown Foods (EPZ) Ltd
Operations
• Started operations in 2006 in an Export Processing Zone in Mombasa, with a 50,000 sq ft
manufacturing and storage facility
• Export Processing Zone location gives flexibility to source Teas, Ingredients and Packaging
from around the world which provides customers with great flexibility and cost saving
opportunities
• In 2018 produced over 12,500 tons in various formats, including Enveloped, String & Tag,
Tagless and FUSO Pyramid Teabags, as well Loose Leaf packs
• Currently we have the capacity to pack 14 million teabags per day, and an additional 1.3
million teabags per day in Q4 of 2019

Gold Crown Foods (EPZ) Ltd
Customers
Over the last 10 years, our list of customers have included some of the world’s largest and most
exclusive names.

Gold Crown Foods (EPZ) Ltd
Expansion
• Major capacity expansion is under way
• Additional equipment - including machines for Round in Foil Tea Bags, Square Tea Bags, String
& Tag with and without envelopes and Fuso Pyramid Bags
• Tea bagging capacity to increase by 5500 Tons by 2020
• Plans to relocate Operations to new production facilities in Mombasa in last quarter of 2020

Gold Crown Foods (EPZ) Ltd
Certificates
Ethical Conformance -
Audited by Africa Now

Gold Crown Beverages (K) Ltd
Brands
• Started operations in the year 2002 introducing two brands in
Kenyan market – ‘Kericho Gold’ and ‘Baraka Chai’
• Strong & creative NPD appeals to increasingly affluent
Kenyans
• 70% market share of the premium tea sector in Kenya
• Export market growing rapidly

Gold Crown Beverages (K) Ltd
Kericho Gold – Product Range
Speciality
Teas &
Infusions
Attitude
Teas
Premium
Black Tea
Health &
Wellness
Luxury
Pyramid
Fuso Bags

Gold Crown Beverages (K) Ltd
Kericho Gold – Brand Activations
Attitude Teas University Event Days, Kenya

Gold Crown Beverages (K) Ltd
Kericho Gold – Trade Shows
International Tea Show - Yokohama, Japan 2019
International Trade Expo - Addis Ababa, 2018

CSR & SOCIAL IMPACT
PROJECTS

Starbucks Reserve Community Fund
Starbucks & Sable Farms Community Project – Ngapani L.E.A. Primary School, Ngapani Estate
Project Objectives
‣ To maintain and improve the facilities at the Ngapani School for the 745
Students
‣ To provide clean portable water, safe sanitation, quality and relevance to
education
‣ Rehabilitate the Girls Dormitory, Teacher houses and classrooms of
Ngapani school
‣ To make Ngapani school the best in the vicinity
Starbuck Reserve
Single Origin Coffee

Macadamia Value Chain Enhancement Project
The Macadamia Value Chain enhancement project
Objective: To “Enhance the macadamia value chain in Malawi”, which falls under the Public – Private Partnership (PPP)
funded by the Dutch Government via Sympany of the Netherlands.
The partners are FDOV, Sable Farming Company Ltd., Intersnack, DAPP Malawi and smallholder farmers.
Project Overview
• The partnership will supply better planting material (through Sable Farming Ltd) and train 3,000
farmers (DAPP Malawi) through a system of Farmer Clubs
• Sable Farming will develop a macadamia agronomy and management module at the Agricultural
course of the Mikolongwe Vocational Training college in order to secure the capacity
• The project will develop 4 buying/storage centres and Sable Farming will invest in the expansion
of the processing facility

Community Medical Care
Company funded Free Medical Care, Clinic & Emergency
Services for all Sable Farming Ltd Employees and
residents of neighbouring Villages.
What is provided:
- HIV testing
- Maternity Care
- Ambulance services
- Diagnosis & Prescriptions
- Infant and Children Crèche Services for working mothers

Empowerment to Women
In Malawi traditionally economic power has been in the hands of men, hence gender
inequality had become endemic. Therefore, creating equal economic opportunities for
women, as well as men, is key to capacity building of Malawi.
• Sable farming has a policy that enshrines equal opportunity in employment to both sexes
• To achieve this, a Baseline Assessment has been done. Educating the importance of Gender Equality
amongst our employees and within the community is in progress, in order to educate and empower
women
• Side by side nature of jobs common for both sexes have been identified and an effort in increasing the
women employees in Key roles is ongoing
• The company started from a ratio of below 1 female employee to 5 male employees. The company
during this Harvest season has achieved 1: 1.5 ratio

Sable Farming Co's Carbon administration -
2013
• A Carbon Footprint analysis was carried out in 2013, to determine the baseline emission of the Plantation group and what were
the major and minor contributing factors.
Estate
Crop
Emission in Kg. CO2,
per kg crop
Sequestration in Kg
CO2 per Kg Crop
CO2 Balance in Kg. per
kilogram for safety.
Ngapani Coffee 4.84 -2.81 2.03
Chipale Coffee. 4.56 -2.07 2.49
Mapanga Macs 6.29 -11.82 -5.53
Ngapani Macs 8.85 -23.67 -14.82
• Fertilizer and Pesticides were the major contributors. However, even in this situation Sable Farming’s plantation operations were GREEN
• Macadamia sequestered more CO2 into the ground offsetting the emissions from Coffee farming, 2,250 tonnes of CO2 sequestered
annually
• To reduce the impact caused by fertilizer the Company moved to large scale composting of agro waste
• The above figures do not include the planting of more areas with Macadamia, as well as our Eucalyptus and natural forests, and so we
expect to reduce our footprint further. We absorb 2,250 tonnes of CO2 more than we produce

FUTURE PROJECTS

Planned Projects 2019 - 2022
3-Year Investment Plan of over $30 Million,
Working in Partnership with IFC
PROJECTS
Macadamia Development (600 ha.)
Small Holder Tea Processing Factory
Tea Packing Factory
Coffee Development
Relocation of Tea Packing Factory
Renewable Energy Project
Small Holder Tea Processing Factory
COUNTRY
MALAWI
KENYA
ETHIOPIA
MALAWI
KENYA
MALAWI
ETHIOPIA

Ngapani School Assembly
THANK YOU

APPENDIX

IFC & Sable Farming Development Project,
Malawi
Related Articles:
Agripro Focus: https://agriprofocus.com/post/5a007b1d26b72a09161f17ba
Netherland Enterprise Agency: https://aiddata.rvo.nl/projects/NL-KVK-27378529-FDOV14MW16/?tab=summary
DAPP (Development Aid from People to People): https://www.dapp-malawi.org/agriculture/going-nuts-farmersclub-in-chiradzulu-and-in-dowa