Non-Gaming Skinny Deck - GSM PDF

Group Overview
The global leader in live sports data capture and distribution.
We work in partnership with 750 sports, betting and media
organizations around the world.
SPORTS
DATA
16
Locations
1200+
Employees
24/7
Support

Genius Sports Media
Genius Sports Media is twenty years of advertising
technology dedicated to the world of sport, delivering
targeted, personalized end-to-end campaigns, and
multi-channel messaging to sports fans globally.
With access to a rich network of over 140 million unique
users, we provide data-driven, real-time content on behalf
of brands seeking to acquire and retain new users from an
untapped audience of sports fans.

Fan Engagement and Media
We work with over 140 brands in the sports
ecosystem, executing high-impact multi-channel
advertising campaigns, powered by our ability to
harness live data and AI-powered personalization to
engage fans and ultimately acquire them.
We offer a suite of fan messaging solutions that enable
brands to engage and retain users through the delivery
of highly personalized, real-time dynamic content.

Our role in sport & betting
Betting
We run advertising campaigns for the biggest names in sports betting
and gaming
We provide betting focused fan engagement widgets for digital
publishers looking to monetize their audience
We have consented access to these audiences for use in the
programmatic campaigns we deliver
Sports
We help rights holders provide their sports betting sponsors with
content to engage their fan base and drive value of official data
partners and advertisers
We own some of the most sought after 1 st party data in the sports
ecosystem, through direct relationships with the world’s largest
leagues and publishers
We run advertising campaigns for some of the biggest names in sport
e.g. ticket and merchandise sales

Content Graph
Content Graph is a data aggregation platform we developed
in house to manage multiple data sources. It is the
infrastructure on which all of our content is created,
enabling our development team to seamlessly combine data
feeds to deliver truly engaging products. Content Graph
empowers our partners to:
Interact with, as well as mix and match millions
of live and historical data points to create unique
insights;
Create fan facing visualizations from these
insights, either themselves or through our inhouse
design resource.

Key partners and clients : Audience insights
Partnerships
Uniques HHI Exclusive/Proprietary Data Sources Granularity Seasonality

Our technology
CUSTOMERS
SEARCH
SOCIAL
DISPLAY
VIDEO
AFFILIATES
EMAIL
APP PUSH
WEB PUSH
RICH INBOX
INTERSTITIALS

Technology & Approach
Our entire tech stack is designed end to end for
acquiring and retaining high-value users:
DMP: Targets unique audiences owned by Genius, as well as
segmentation of existing players, to deliver personalised
retention based ads.
GSM algorithm: Uses a combination of data sources to
influence campaign pacing and targeting criteria in real
time.
Multi DSP: By leveraging 3 DSPs we have superior reach and
agility based on real time performance.
Specialist trading team: At the heart of everything we do,
our trading team is available 24/7 and we know what tactics
drive results.
Dynamic creative: Creative automatic updates and real-time
data, including event countdowns, based on your audience.

PROGRAMMATIC
DISPLAY
SEARCH
SOCIAL
VIDEO
WEB/APP PUSH EMAIL ONSITE CONTENT
RICH INBOX
CONNECTED TV

Reporting & Insights
Self service reporting
dashboard to see the
latest campaign results.
Daily reports emailed
your inbox in csv or
excel format.
API integration available
for larger customers.
3 rd
3 rd party ad serving and
attribution supported.
Dedicated account
manager and 24/7
operational support.
RETENTION