XtraBlatt Issue 02-2020
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GRÜNLAND-MANAGEMENT: NIEDERLANDE<br />
PARTNER<br />
Separate sales structures will continue<br />
to exist for individual main makes. But<br />
servicing in Abemec’s 21 locations will be<br />
carried out in the same way for all makes.<br />
NUR QUALITÄT<br />
AGRIMEC/ABEMEC<br />
THE<br />
SPECIALISTS<br />
Leading machinery makes in the product<br />
range and benchmark status in service have<br />
helped the Abemec Group establish a powerful<br />
presence in the southern half of the<br />
Netherlands. Interesting thereby: sales and<br />
service facilities now exist as separate subsidiaries.<br />
The aim is clear: “Optimally, none of<br />
our customers should have to drive<br />
further than 30 km (18 miles) to reach one<br />
of our sales or service locations”, emphasises<br />
Hans Quint. He’s managing director<br />
of Abemec b.v. which has its head office in<br />
Veghel, around 25 km north of Eindhoven<br />
and therefore in the heart of Noord-Brabant,<br />
one of the Netherlands’ three southernmost<br />
provinces. But the operative area of this<br />
company specialising in sales and service of<br />
farm machinery stretches far further afield.<br />
14 of the now existing 21 branch depots<br />
run by this 70-year-old organisation lie in<br />
the “home ground” of Noord-Brabant and<br />
Zeeland. As part of a carefully planned expansion<br />
strategy, a further seven locations<br />
have been added in the centre and north<br />
of the country.<br />
NEW STRUCTURE<br />
But why did Abemec open, in February 2<strong>02</strong>0,<br />
a further, completely new-built, facility<br />
in 10,000-soul Beek en Donk, just 12 km<br />
from Veghel? After all, purely from business<br />
logic this close positioning of specialised<br />
facilities makes little sense. In this case,<br />
though, there’s a logical explanation, says<br />
Hans Quint. Between 2014 and 2019, the<br />
Munich-based agricultural supplier BayWa<br />
AG gradually took over Abemec.<br />
This led to the challenge of retaining the<br />
Fendt exclusive sales strategy, as carried out<br />
by the business for the preceding 55 years<br />
in Veghel. “The concept we’d so far successfully<br />
followed, as far as our customers were<br />
concerned, involved always listing strong<br />
brands from specialised manufacturers in<br />
the individual product sectors”, explains<br />
Hans Quint. “We had worked with most<br />
of these firms for decades. For example,<br />
with Krone since 1995. To relinquish this<br />
policy would have set us back enormously<br />
in the market. So we made up our minds to<br />
continue this strategy, and to unite it with<br />
that of our new owner for best possible<br />
synergy effect.”<br />
This has resulted since 2019 in a trio of<br />
self-contained companies under the roof<br />
of a single holding: Agrimec. One of the<br />
daughters, Agromec, focusses exclusively<br />
on customer-advice and sales for the complete<br />
Fendt range. Abemec Machines, on<br />
the other hand, is responsible for sales of<br />
the other core brands – except for tractors.<br />
And the third part of the trio is responsible<br />
only for technical customer services, as<br />
emphasised by the company name Abemec<br />
Service. The highlight here is that the<br />
service division supports all products from<br />
both sales companies. And so the question<br />
on locational nearness of the Veghel and<br />
Beek en Donk facilities is explained. “In<br />
Veghel, we concentrate on Fendt sales and<br />
presentation of new Fendt machinery. In<br />
Beek en Donk, the head office of Abemec<br />
Machines, our interest is centred on Krone,<br />
Dewulf, Agrifac and other specialists”,<br />
explains the managing director.<br />
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