BUSINESS PLAN_A GENERAL OVERVIEW
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7.8 Marketing Strategy
Criteria
Description
Product Strategy Quality The Memories Bracelet‘s
provide good quality
product to our customers.
The quality is observed in
term of:
1 Design
2 Packaging
3 Attractiveness
4 Product Differentiation
5 Ease of use
Labelling
All products are labelled
and provide information
on the size, design, types
of product and in limited
edition.
Delivery services
We also provide delivery
services for customer who
located at other states.
Pricing Strategy Competition based pricing The Memories Bracelet‘s
use competition-based
pricing as its pricing
strategy. We have
competitors in Taman
Cempaka that sell the
same products for a
higher price to get more
profit per unit. However,
we at The Memories
Bracelet places greater
importance on customer
satisfaction for repeat
business. We have
reduced the price per unit
of our products and are
still able to get reasonable
profit from our sales. Our
competitive price will
ensure customers
continue buying from us in
the future and also attract
new customers.
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