BUSINESS PLAN_A GENERAL OVERVIEW

7.0 MARKETING PLAN
7.1 Market Analysis
Malaysia boasts a rich legacy in the art and crafts, clearly highlighting Malaysian
craftsmanship. Therefore, it comes as no surprise that the Malaysian Handicraft Development
Corporation has been working hard to preserve and enhance the nation s handicrafts industry.
To attain this vision, sustainable planning and approach are needed to ensure the craft industry
keeps contributing to the national economy and provide an income for those in the industry.
Therefore, it comes as no surprise that this handmade craft industry has been chosen as our
business.
We supply quality product and are concern with customer satisfaction. Our
business was developed to fulfil the demand of the craft industry. We include delivery services
for our customers convenience.
We guarantee that our product are of good quality. If our product have failed to
satisfy and fulfil our customer’s needs. We guarantee a full refund of the value of purchase or
a replacement of the same value.
7.2 Target Market
The Memories Bracelet’s is a new company that is situated in an industrial area which is also
near to housing development. The main nature of this company is to supply craft products to
our customers. From a survey that was conducted at Taman Cempaka has identified its target
market: students, corporate sector, kids and adults, art and design collector and youth who
need our products as handicraft products around Taman Cempaka. Based on the survey
results we believe that The Memories Bracelet’s will be able to stabilize itself by focusing on
this target market.
7.3 Pricing
Particular Unit(RM) Quantity Total RM)
Bracelet
Fanx suede (cord) 4.00 50 200.00
Charm-60 design 4.00 100 400.00
Alphabate-(A-Z) 2.30 100 230.00
Crimp end-
6.90 20 138.00
8mm,16mm,20mm,25mm
Jump ring 3.00 20 60.00
Tools-pliers, scissors, clasp knife 50.00 50.00
TOTAL 1,078.00
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