BUSINESS PLAN_A GENERAL OVERVIEW

EXECUTIVE SUMMARY
The Memories Bracelet Ent. provides quality handicraft services. The main objectives are to
instill moral value of Malaysia craft and produce creative product from Malaysia. There has
been a need for handicraft services in Taman Cempaka area for a long time, which prompted
us to develop this business. The company also plans to offer quality handicraft services at a
competitive price.
Our company will be located in a housing area in Taman Cempaka. Our business will
serve the students, corporate sector, families and teenagers. Currently, there is little
competition in the same category such as The Memories Bracelet in this area. We plan to
take full advantage of our business location by reaching out to the current resident in the area.
The Memories Bracelet will operate seven days a week under experienced management,
headed by our Director, Muhammad Fahmi Bin Mohd Rofi’ai. The company will have two
experienced designers to perform art and design tasks. We also plan to hire a Human
Resource Manager in future.
This document will demonstrate the need for a business such as this in Taman Cempaka
and its chance as for success. It will serve as a road map that will set the cost for further
planning and for the implementation process. Anticipated financing is RM50,000 for the total
start-up cost of RM50,000. This financing will help ensure a timely start to the business in
order to take advantage of the new school semester. Repayment of financing will be through
cash flow of the business on a scheduled basis.
Anticipated sales are RM167,000 for the first year, RM192,050 for the second year and
RM220,858 for the third year. This is based on the objectives to get reasonable profit and to
ensure customers continue doing business with using the future. Emphasis will be placed on
friendly services that will not only meet but exceed customer’s expectation.
32 | P a g e