BUSINESS PLAN_A GENERAL OVERVIEW

MARKET SHARE
Refer to the portion of how much of the market that the business can capture or control
after you recognize the market size and the competitor’s position
SALES FORECAST
Sales forecasts are estimates of your sales for the forecast period.
Ask yourself how much can you realistically sell next year, and how much will you charge
for your goods or services?
If you are starting a new business and don't have a business history, base your sales
estimates on market research, industry information, business strategies and objectives.
Your future sales will be based on sales forecast. but remember, sales forecast is an
estimation only
MARKETING STRATEGY
An organization's strategy that combines all of its marketing goals into one comprehensive
plan.
A good marketing strategy should be drawn from market research and focus on the right
product mix in order to achieve the maximum profit potential and sustain the business.
The marketing strategy is the foundation of a marketing plan.
Marketing strategies consist of four key variables or also known as 4Ps of marketing mix:
Product, Price, Place, & Promotion.
State the marketing strategy that will be used in your business whether you want to use
the product strategy, price strategy, place strategy, or promotion strategy
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