BUSINESS PLAN_A GENERAL OVERVIEW
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Demographic variables – age, occupation, gender, education level, social class of
income, family, race
MARKET SIZE
The number of individuals in a certain market who are potential buyers and/or sellers of a
product or service.
Entrepreneur is interested in knowing the market size before launching a new product or
service in an area.
Normally quoted in unit of goods or sales (RM)
SWOT ANALYSIS
S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and
Threats.
A SWOT analysis is an organized list of your business’s strengths, weaknesses,
opportunities, and threats.
List the SWOT factors for your business.
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