BUSINESS PLAN_A GENERAL OVERVIEW

The activities that are carried out
systematically in an organized manner. It
is a way to attract customers to buy the
company product/services. It is a critical
activity since it provides the opportunity
for the business to develop and grow
through the exchange between business
entity & the customer
‣ Description of products or services
‣ Target market & market segmentation
‣ Market size
‣ SWOT analysis
‣ Market share
‣ Sales forecast
‣ Marketing strategy
DESCRIPTION OF PRODUCTS OR SERVICES
Describe the proposed product or services offered by you
Explain the product features, benefits, and overview of processes or technology to
create the product or services
Describe the product differentiation compared to the competitors product
TARGET MARKET & MARKET SEGMENTATION
A target market is a group of customers towards which a business has decided to aim its
marketing efforts and ultimately its product or service.
Market segmentation is the process of dividing a market into categories of consumer types
of variables
Geographic variables – country or region
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