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<strong>Issue</strong> <strong>10</strong> <strong>Vol</strong>ume 2<br />
Dec 2020- Feb 2021<br />
HOLIDAY<br />
TREATS<br />
TO RELISH THIS<br />
FESTIVE SEASON<br />
EXCLUSIVE INTERVIEW<br />
WITH MISS TEEN UNIVERSE,<br />
BIBYANA<br />
MORALES<br />
Level Up<br />
YOUR ENERGY:<br />
3 ways<br />
Beauty<br />
Gift Ideas<br />
for the Holidays<br />
Beat the<br />
HOLIDAY<br />
BULGE<br />
1
“Take the first step in faith. You don’t have to see<br />
the whole staircase, just take the first step.”<br />
Martin Luther King Jr.<br />
2
Editorial<br />
Editor in chief<br />
Marsha Fry<br />
marsha@out<strong>and</strong>aboutmag.com<br />
Editor<br />
Shella l<strong>and</strong>ayan<br />
info@out<strong>and</strong>aboutmag.com<br />
art<br />
advertising<br />
Art director<br />
nakul thanekar<br />
nakul.thanekar89@gmail.com<br />
sales & marketing director<br />
Andre Marshal<br />
+971 50 127 8820<br />
sales@out<strong>and</strong>aboutmag.com<br />
general enquiries<br />
On this<br />
month's<br />
cover<br />
Interview:<br />
Mustafa Khawaja<br />
hello@out<strong>and</strong>aboutmag.com<br />
out<strong>and</strong>aboumagofficial<br />
out<strong>and</strong>aboumagofficial<br />
out<strong>and</strong>aboutmagofficial<br />
www.out<strong>and</strong>aboutmag.com<br />
Photographer:<br />
Mykyta Poluliakh<br />
Styling: Mustafa Khawaja<br />
Published by <strong>Out</strong> <strong>and</strong> <strong>About</strong> FZE<br />
(Registered at Fujairah Creative City)<br />
3
4
5
“ Let love, joy, hope <strong>and</strong><br />
peace be the guiding lights<br />
during this holiday season.”<br />
<br />
~ Debasish Mridha<br />
EDITOR’S<br />
WELCOME<br />
6
The holiday season is here <strong>and</strong> the end of the year is near.<br />
There are still good reasons to celebrate, despite the<br />
challenges <strong>and</strong> unexpected events of our time. We held<br />
on; we stayed, we persisted; it is without a doubt that our<br />
grit <strong>and</strong> determination have made us stronger, too.<br />
So here’s a toast to all our hard-earned successes, however<br />
great or small, <strong>and</strong> to the caution <strong>and</strong> wise judgment that<br />
we have all exercised: we shall move forward, stronger<br />
<strong>and</strong> better, to continue the lives that are given to us <strong>and</strong><br />
to spread the love that remains in our heart. Remember:<br />
when something ends, a new beginning is on the horizon.<br />
<strong>Out</strong> <strong>and</strong> <strong>About</strong> <strong>Magazine</strong> wishes you the sincerest<br />
happiness <strong>and</strong> love for you <strong>and</strong> your family. Let us see<br />
through the end of this year with hope <strong>and</strong> courage to<br />
prepare for the next battles of our lives.<br />
Features <strong>and</strong> Highlights<br />
For this Edition, we give you a Special Feature: an<br />
Exclusive Interview with Miss Teen Universe Bibyana<br />
Morales. An article that will give inspiration <strong>and</strong> lessons<br />
to our young readers out there. In our Fashion Feature,<br />
we interviewed Sophia London - owner of Category<br />
London - a br<strong>and</strong> dedicated to showing what true beauty<br />
is. Diversity <strong>and</strong> inclusion buzzwords circulating the<br />
fashion industry lately, but what do they really mean? To<br />
learn more, read: Diversity <strong>and</strong> Inclusion in the Fashion<br />
Industry.<br />
Looking for gifts for this holiday season? Here are Beauty<br />
Gift Ideas for the Holidays to help you. We want you to<br />
look the best, so we gave you Common Essential Oils:<br />
An Essential Beauty Guide. All of these helpful articles<br />
in our Beauty section.<br />
In an exclusive interview, we introduce a serial entrepreneur<br />
<strong>and</strong> investor featured on Forbes, Entrepreneur, Business<br />
Insider, <strong>and</strong> Gulf Business AE: CEO Mustafa Khawaja of<br />
Khawaja Holdings. Khawaja Holdings is an investment<br />
<strong>and</strong> hedge fund entity in New York, which has invested<br />
into more than 40 companies ranging across tech,<br />
marketing, nutrition, real estate <strong>and</strong> other sectors. Find<br />
out more about his journey <strong>and</strong> successes in our Behind<br />
the Br<strong>and</strong> feature.<br />
Are you in the hotel <strong>and</strong> management industry? Watch<br />
the interview of Mahmoud Sakr in our Taking Lessons<br />
feature where he narrates his journey towards success.<br />
In our Talent Pool feature, we have Albert M. Carter,<br />
a successful man in the music industry. Get inspirational<br />
<strong>and</strong> upbeat lessons to learn from his life.<br />
If you’re feeling down, here’s the right article for you:<br />
Level Up Your Energy: 3 Ways. As we know, change is<br />
the only thing constant in the world, Embracing Change:<br />
How It’s Different for Everyone will give us ideas on<br />
how to cope with it. Acceptance <strong>and</strong> confidence are<br />
needed for us to be the best version of ourselves, read<br />
on Body Positivity: The New Movement for A Better<br />
Us <strong>and</strong> get lessons from the people with the same vision.<br />
Snacks for your loved ones? Check out 5 Holiday Treats<br />
To Relish This Festive Season <strong>and</strong> try these amazing<br />
recipes you can try!<br />
In our Fitness feature, we give you an article that will help<br />
you stay in shape, especially needed after celebrations.<br />
Beat the Holiday Bulge will definitely help you with this.<br />
If you’re going to travel, check Conrad Maldives Rangali<br />
Isl<strong>and</strong> <strong>and</strong> see if this will be your next destination.<br />
All of us are having a hard time with all the distractions<br />
around us. Focus: Now will help you to achieve what you<br />
want. Looking to develop yourself? Read Step into Self–<br />
Centricity <strong>and</strong> learn how to grow <strong>and</strong> nurture with the<br />
help of your own self. We listed the best books for you in<br />
5 Books on Our Release Radar for you to read <strong>and</strong> learn<br />
lessons from.<br />
Love <strong>and</strong> Hope - for the next chapter of our lives<br />
The true meaning of the holiday is love <strong>and</strong> hope, <strong>and</strong><br />
may these timeless human experiences remain in our<br />
hearts as long as we live. Stay in touch with our loved<br />
ones <strong>and</strong> remind them that we have each other no matter<br />
what.<br />
<strong>Out</strong> <strong>and</strong> <strong>About</strong> <strong>Magazine</strong>, with the team that made this<br />
Edition possible, wishes everyone a blessed <strong>and</strong> peaceful<br />
celebration, wherever you are out <strong>and</strong> about.<br />
out<strong>and</strong>aboumagofficial out<strong>and</strong>aboumagofficial out<strong>and</strong>aboutmagofficial<br />
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CONTENTS<br />
Dec 2020- Feb 2021<br />
9<br />
<strong>10</strong><br />
SECTION 1<br />
SPECIAL FEATURE<br />
• Exclusive Interview with Miss Teen Universe,<br />
Bibyana Morales<br />
SECTION 2<br />
FASHION<br />
• Fashion Feature: Sofia London, Category London<br />
• Diversity <strong>and</strong> Inclusion in the Fashion Industry<br />
27<br />
SECTION 3<br />
BEAUTY<br />
• Beauty Gift Ideas for the Holidays<br />
• Common Essential Oils: An Essential Beauty Guide<br />
36<br />
SECTION 4<br />
BEHIND THE BRAND<br />
• Mustafa Khawaja, CEO of Khawaja Holdings,<br />
Serial Entrepreneur <strong>and</strong> Investor<br />
44<br />
48<br />
57<br />
SECTION 5<br />
TAKING LESSONS<br />
• Mahmoud Sakr, Managing Director of<br />
Jumeirah Zabeel Saray<br />
SECTION 6<br />
TALENT POOL<br />
• Albert M. Carter, Culture Shifter<br />
SECTION 7<br />
LIFESTYLE<br />
• Level Up Your Energy: 3 Ways<br />
• Embracing Change: How It’s<br />
Different for Everyone<br />
• Body Positivity: The New Movement<br />
for A Better Us<br />
79<br />
85<br />
SECTION 8<br />
TRAVEL<br />
• Conrad Maldives Rangali Isl<strong>and</strong><br />
SECTION 9<br />
FOR THE CULTURE<br />
• Focus: Now<br />
• Step into Self-Centricity<br />
• 5 Books on Our Release Radar<br />
70<br />
FOOD<br />
• 5 Holiday Treats To Relish This<br />
Festive Season<br />
FITNESS<br />
76 <strong>Out</strong> <strong>and</strong> <strong>About</strong> <strong>Magazine</strong> tasks no responsibility for unsolicited<br />
photographs or material. The photographs in this publication<br />
• Beat the Holiday Bulge<br />
are for illustration purposes, unless otherwise specified.<br />
8
Special<br />
feature<br />
EXCLUSIVE INTERVIEW<br />
WITH MISS TEEN UNIVERSE<br />
Bibyana<br />
MORALES<br />
Photos: Bibyana Morales (@bibyanamarquez)<br />
Interview location: Ghaya Hotel, Dubai<br />
9
1. WHAT MADE YOU WANT TO ENTER A<br />
PAGEANT?<br />
It’s actually a pretty long story because when I first<br />
started back then, I had never thought about being in<br />
a pageant. I had never really looked into the modelling<br />
world, until one day, I met the owner of a local store<br />
where I live. She was the first person to encourage me to<br />
take part in a pageant. I said, “Well, I’ve never modelled<br />
before, I’ve never had an experience like this before,<br />
but sure!” And she was the first person to believe in me<br />
when nobody did. So today, I want to give her a big hug<br />
<strong>and</strong> a big thank you because today, that’s why I’m here.<br />
2. HOW DO YOU DEAL WITH THE<br />
PRESSURES OF PAGEANT LIFE?<br />
Well, I am actually homeschooled, so that does help me<br />
a lot because I take my school wherever I go. It balances<br />
a little bit because I’m not in a regular school the whole<br />
day. This gives me time to get ready for my pageants<br />
<strong>and</strong> work on my hobbies, like designing, which I love<br />
to do.<br />
3. WHAT IS YOUR MESSAGE TO YOUNG<br />
PEOPLE WHO STRUGGLE WITH THEIR<br />
PHYSICAL APPEARANCE?<br />
A lot of people do think you have to act a certain way,<br />
but honestly, I am just myself—I love being myself. I think<br />
that’s something very important that we have to teach a<br />
lot of people because nowadays, with social media <strong>and</strong><br />
all of this going on, people are trying to be a certain<br />
way. They think that if you don’t look a certain way, don’t<br />
act a certain way, dress a certain way, you won’t fit in.<br />
But I think the complete opposite. I think that ‘different’<br />
is awesome. So just always be yourself no matter what.<br />
4. WHAT IS YOUR DEFINITION OF BEAUTY?<br />
Many people think beauty is always ‘the outside’: a<br />
pretty body, a pretty face. But I think beauty is your inner<br />
beauty because outer beauty will one day fade, <strong>and</strong> that<br />
will go away at some point. I think there isn’t someone<br />
more beautiful than someone who is kind—somebody<br />
who inspires other people, somebody who does not<br />
have to step on others to feel better about themselves.<br />
5. WHAT IS THE BEST WAY TO TACKLE<br />
BULLYING?<br />
Just always—always—believe in yourself no matter what.<br />
You know, I was bullied for some time in school, <strong>and</strong> that<br />
was something that really did affect me at some point.<br />
That’s actually the reason why I started homeschooling.<br />
This is my third year. That really changed my life. But<br />
I think everything happens for a reason. If I had not<br />
started homeschool, I would not have started pageants;<br />
I would not have started the modelling.<br />
So you know, I think everything happens for a reason <strong>and</strong><br />
just always give it your best, always believe in yourself.<br />
I think bullying is something that we have all faced, or<br />
some people do get affected more than others. But I<br />
think it all starts at home; their parents have to talk to<br />
them. They have to teach them as little kids because<br />
sometimes, a lot of the kids don’t think about it. They<br />
don’t think of the emotional damage they could cause<br />
somebody. So I think parents have to talk to the kids as<br />
they’re growing up. You’re not going to get anything<br />
out of bullying. Somebody’s making somebody feel<br />
bad about themselves. It all starts at home, <strong>and</strong> I think<br />
schools should also talk to kids about that.<br />
6. WHO INSPIRES YOU WITH AWE, AND WHY?<br />
Definitely my mom. I have to say it’s my mom—like<br />
for real because she’s a person that’s always there for<br />
me every step of the way. And you know, she always<br />
supports me. I remember when I first started pageants.<br />
She said, “Oh, no, if you want to do it, go for it. I’ll be<br />
there for you all the time.” And here she is.<br />
7. HOW DO YOU LOOK AFTER YOUR<br />
MENTAL HEALTH?<br />
Actually, as I mentioned, I am homeschooled. So I have<br />
gotten used to that. But I know a few people who are<br />
going through depression, because they are not seeing<br />
their friends, they can’t go out. But the best advice I<br />
could give you is to try to focus on something else, try<br />
working on future projects, <strong>and</strong> work on yourself. Don’t<br />
get sad because this is going to be over at some point.<br />
Just keep being positive <strong>and</strong> don’t think about the<br />
negative.<br />
8. WHAT’S THAT ONE QUOTE YOU LIVE BY?<br />
“Be somebody who always makes somebody feel like<br />
somebody.”<br />
9. WHAT’S NEXT?<br />
Well, Miss Teen Universe will be held here in Dubai<br />
next year, So that makes me so excited to be able to<br />
crown the next Miss Teen Universe success right here in<br />
Dubai—because Dubai is amazing!<br />
<strong>10</strong>
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FASHION<br />
Sofia<br />
London<br />
Company name:<br />
CATEGORY LONDON<br />
www.shopcategorylondon.com<br />
categorylondon<br />
categorylondon<br />
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FEATURE<br />
13
ofia<br />
TELL US A BIT ABOUT YOURSELF.<br />
I am gifted to lead, nurture, <strong>and</strong> celebrate the existence of<br />
individuality, beauty, <strong>and</strong> femininity through fashion. I am a<br />
creative yet left-brain dominant. I’m an intuitive, passionate,<br />
<strong>and</strong> empathetic observer. I seek to continuously empower<br />
through transparency, collaboration, <strong>and</strong> establishing organic<br />
relationships with my partners <strong>and</strong> consumers.<br />
ondon<br />
of fashion to assist in developing confidence <strong>and</strong> as a way of<br />
My bond with fashion started as an escape from a feeling of<br />
being inferior. I hid a lot of my insecurities through a facade<br />
of confidence. Through my own journey, I learned the power<br />
being authentic through self-expression. My personal style<br />
constantly changes <strong>and</strong> evolves as a representation of my<br />
evolution throughout life <strong>and</strong> my journey of self-discovery.<br />
My journey into the fashion industry began as a model<br />
manager. I have managed <strong>and</strong> coached women in their<br />
aspirations of becoming professional models. As a proud<br />
graduate of Wade College, I gained a strong background<br />
in Fashion Merch<strong>and</strong>ising, Marketing, <strong>and</strong> Design <strong>and</strong> have<br />
worked in all aspects of retail, wholesale, <strong>and</strong> manufacturing.<br />
As boss babe of Category London, I currently reside in Abu<br />
Dhabi, with my largest market being in Dubai. Balancing these<br />
two worlds has been rewarding <strong>and</strong> humbling. I am proud<br />
to represent the state I was born in—Louisiana—<strong>and</strong> the city<br />
dear to my heart: Dallas, Texas.<br />
TELL US ABOUT CATEGORY LONDON AND WHAT<br />
INSPIRED YOU TO START THE BRAND.<br />
Category London is a modern fashion br<strong>and</strong> that aims to<br />
empower authentic individuality through fashion. The name of<br />
the br<strong>and</strong> is inspired by my own identity, leaving my personal<br />
mark in the fashion industry using my last name—‘London’.<br />
Our assortment is curated by US & International br<strong>and</strong>s. My<br />
mother <strong>and</strong> gr<strong>and</strong>mother are my purest inspirations. They<br />
instilled in me the importance of beauty starting from within<br />
<strong>and</strong> moving outward. Category London’s slogan is Good<br />
Fashion, Good Vibes, which truly represents the balance of<br />
beauty from the inside out.<br />
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WHO WEARS CATEGORY<br />
LONDON?<br />
Modern women are conscious <strong>and</strong><br />
aware. They know what they want, what<br />
they deserve—<strong>and</strong> they get it. Category<br />
London is proud to attract the modern<br />
women of today <strong>and</strong> provide them with<br />
products that serve their desires to be the<br />
best versions of themselves.<br />
Category London pushes self-love,<br />
beauty, <strong>and</strong> positivity from within <strong>and</strong><br />
outwardly. It is a br<strong>and</strong> that creates a<br />
broad range of pieces to cater to those<br />
with a flexible sense of style, or to those<br />
looking for something more specific. We<br />
do our best to cater to a variety of styles,<br />
body shapes, <strong>and</strong> even personality types<br />
for every social occasion <strong>and</strong> provide<br />
retail options at a range of price points,<br />
offering both practical <strong>and</strong> luxury items.<br />
WHAT IS YOUR VISION FOR THE<br />
BRAND?<br />
It is clear that Category London is not<br />
only a fashion br<strong>and</strong> because we are<br />
on a mission. We seek to cultivate a<br />
normalisation of looking your best on<br />
the outside <strong>and</strong> inside equally. We are<br />
dedicated to supporting our subscribers<br />
<strong>and</strong> followers in celebrating their<br />
individuality, authenticity, <strong>and</strong> inner<br />
beauty. We have some new developments<br />
we are working on to continue to support<br />
our customers in remembering to cultivate<br />
beautiful minds, bodies, <strong>and</strong> spirits.<br />
This December, we will be launching<br />
our app which will send users monthly<br />
affirmations <strong>and</strong> reminders, as we all need<br />
them from time to time. The app will, of<br />
course, house our amazing assortment<br />
where users can purchase directly to<br />
gain rewards <strong>and</strong> in-app discounts. Users<br />
will also be able to tap into our lifestyle<br />
sessions, view bestsellers <strong>and</strong> new arrivals.<br />
We are loving the current Future is Female<br />
movement <strong>and</strong> have partnered with some<br />
amazing female-owned br<strong>and</strong>s. We have<br />
recently begun an IGTV series where<br />
I speak with female business owners,<br />
talking about fashion <strong>and</strong> good vibes.<br />
Never forgetting our masculine <strong>and</strong><br />
much-needed counterparts, we currently<br />
offer some men’s <strong>and</strong> unisex tees <strong>and</strong><br />
styles <strong>and</strong> are dedicated to broadening<br />
this category.<br />
WHAT’S THE BEST AND THE<br />
HARDEST PART ABOUT HAVING<br />
YOUR OWN FASHION BRAND?<br />
My role as boss babe includes scouting<br />
br<strong>and</strong>s <strong>and</strong> planning our assortment. It<br />
is the best <strong>and</strong> hardest part of owning a<br />
fashion br<strong>and</strong>. I partner with br<strong>and</strong>s from<br />
Los Angeles as well as New York <strong>and</strong><br />
decide which styles will be best for my<br />
consumers. This process is done 6 to 9<br />
months prior to the launch of a garment.<br />
This is a difficult task <strong>and</strong> very critical<br />
to the success of the br<strong>and</strong>. So far, the<br />
fashion gods have been on my side <strong>and</strong><br />
worked in my favour.<br />
WHAT’S THE BEST THING ABOUT<br />
BEING AN ENTREPRENEUR?<br />
The best thing about being an<br />
entrepreneur is the amount of impact I<br />
can have on my customers, people that<br />
I work with, <strong>and</strong> those that work for me.<br />
It is rewarding when a customer speaks<br />
highly of the br<strong>and</strong> <strong>and</strong> it makes the long<br />
work hours worth it. Everything that I do I<br />
view as a gift, my gift is not for me to hold<br />
but to share <strong>and</strong> give back. Therefore, I<br />
use every opportunity to do just that to<br />
make an impact.<br />
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WHAT IS THE MOST CHALLENGING<br />
THING ABOUT BEING AN<br />
ENTREPRENEUR?<br />
The most challenging thing about being an<br />
entrepreneur is that every day is not a “win”.<br />
As an entrepreneur, you will learn quickly that<br />
despite any mistake that you will make, you<br />
must continue. You will learn to not internalise<br />
setbacks <strong>and</strong> to take them as lessons “earned”.<br />
You will learn that the mistakes are not the<br />
opposite of success, but they are a part of<br />
success.<br />
WHAT MOTIVATES YOU?<br />
I think most entrepreneurs could agree with this;<br />
there is a consistent urge <strong>and</strong> push to move<br />
forward despite the inevitable setbacks. It is<br />
hard to explain, but it is a very real push feeling.<br />
It’s an unexplained inkling that doesn’t really go<br />
away. For some, it could be influenced by past<br />
experience, by a family member, or mentor. For<br />
me personally, it would be all of the above. I have<br />
had consistent support in my life, for the most<br />
part. I can say that once you begin the journey<br />
of entrepreneurship, you must have that inner<br />
power to continue. Many times, there is little to<br />
no support from outside sources. I depend on<br />
myself daily on a spiritual level when things get<br />
difficult, <strong>and</strong> I frequently self-motivate through<br />
meditation <strong>and</strong> positive affirmations. Visually<br />
keeping my vision in mind <strong>and</strong> in sight has also<br />
contributed to my motivation.<br />
WHO INSPIRES YOU WITH AWE, AND<br />
WHY?<br />
My life’s purpose to inspire <strong>and</strong> build inspires<br />
me to know that my vision <strong>and</strong> goal is not only<br />
about me. I am very much inspired by liberal<br />
arts <strong>and</strong> humanities such as music, astronomy,<br />
literature, <strong>and</strong> culture. Music ignites me, speaks<br />
to me, <strong>and</strong> is a part of my daily routine. These<br />
activities awaken me <strong>and</strong> keep my morale <strong>and</strong><br />
spirits high.<br />
WHAT ADVICE WOULD YOU GIVE YOUR<br />
20-YEAR-OLD SELF?<br />
I would advise my 20-year-old self that it is okay<br />
to be different, to have different goals <strong>and</strong> to<br />
like different things than those that are in your<br />
current environment. I would tell myself that the<br />
world is enormous <strong>and</strong> there are people you will<br />
find along the way <strong>and</strong> you will vibe with. Don’t<br />
settle <strong>and</strong> don’t change. I would give myself<br />
permission to walk in the strength of authenticity<br />
<strong>and</strong> strive to not fit in.<br />
HOW DO YOU LOOK AFTER YOUR<br />
MENTAL HEALTH?<br />
I believe looking after our mental health has<br />
been at the forefront during this p<strong>and</strong>emic. I am<br />
happy to see this topic gain more transparency<br />
in our community. We all deal with negative selftalk<br />
<strong>and</strong> negative beliefs of the future based on<br />
fear <strong>and</strong> uncertainty. Actually, our first topic in<br />
our new IGTV series was on normalising positive<br />
self-talk. It takes effort to control the inner<br />
dialogue. It takes a level of discipline to train<br />
<strong>and</strong> retrain your thoughts.<br />
Personally, I use meditation, prayer, journaling,<br />
<strong>and</strong> music quite often. It is important to own<br />
our own growth. We must be responsible in<br />
conditioning <strong>and</strong> nurturing our minds through<br />
mindful activities; our bodies, on the other<br />
h<strong>and</strong>, through regular exercise <strong>and</strong> healthy<br />
lifestyle; <strong>and</strong> our spirits by connecting with The<br />
Most High regularly. It is equally important to<br />
speak out when you need help, <strong>and</strong> when you<br />
are struggling.<br />
There are many people that are suffering during<br />
this time that are having to deal with situations<br />
in a way they never had before. I encourage<br />
anyone in this position not to give up because<br />
better days are ahead. If you haven’t ever tried<br />
meditation or journaling, I would encourage you<br />
to do so. As my favourite author says: Tears are<br />
words that need to be written.<br />
WHAT’S THAT ONE QUOTE YOU LIVE<br />
BY?<br />
I will give you another quote from my favourite<br />
author, Paulo Coelho. I have many, but this is the<br />
one I live by :<br />
The simple things are also the most extraordinary<br />
things, <strong>and</strong> only the wise can see them.<br />
19
20
FASHION<br />
21
22<br />
Diversity <strong>and</strong> Inclusion<br />
in the Fashion Industry
Diversity <strong>and</strong> inclusion are buzzwords that<br />
are circulating lately in the fashion industry<br />
scene. In fact, the terms have been overused<br />
by br<strong>and</strong>s <strong>and</strong> companies eager to show<br />
their support in these modern movements.<br />
Consumers nowadays are ready to call out<br />
<strong>and</strong> cancel br<strong>and</strong>s that fail to show diversity<br />
<strong>and</strong> inclusion within their br<strong>and</strong>ing.<br />
Victoria Secret is one of those popular br<strong>and</strong>s<br />
that have fallen behind in the movement.<br />
VS cancelled their annual runway show after<br />
their marketing Chief Ed Rezak told Vogue<br />
in an interview that he did not think that<br />
transgendered models had a place in the<br />
Victoria’s Secret Fashion Show, <strong>and</strong> claimed<br />
further that there was no TV interest for plussize<br />
runway shows. Other ‘woke’ br<strong>and</strong>s like<br />
Savage X Fenty strive to have runway shows<br />
<strong>and</strong> campaigns that cater to all different<br />
shapes, sizes, gender identities, races, <strong>and</strong><br />
religions. The important question looms<br />
before us, nonetheless: do most br<strong>and</strong>s in<br />
the fashion industry take steps to be more<br />
progressive in implementing inclusivity <strong>and</strong><br />
diversity in the long-term, or do they hide<br />
behind short-term campaigns <strong>and</strong> buzzwords<br />
to stay relevant?<br />
WHY ARE DIVERSITY AND<br />
INCLUSION IMPORTANT IN THE<br />
FASHION INDUSTRY?<br />
Fashion is one of the biggest industries in the<br />
world that capitalises on creativity <strong>and</strong> selfexpression.<br />
Fashion isn’t all about textiles <strong>and</strong><br />
garments; it’s an industry that prides itself in<br />
selling self-esteem <strong>and</strong> self-identity. Without<br />
diversity <strong>and</strong> inclusion, fashion cannot truly<br />
appeal as an art form. The industry has a longst<strong>and</strong>ing<br />
reputation of discriminating against<br />
race, size, gender, <strong>and</strong> religion, often depicting<br />
the ‘perfect model’ as tall, fair, <strong>and</strong> slender.<br />
Due to this old way of thinking, the industry<br />
needs reformation in terms of inclusivity <strong>and</strong><br />
diversity. But to ensure accountability, there<br />
must be clarity in what those two words mean<br />
for the industry. The words “inclusion” <strong>and</strong><br />
“diversity” are often used interchangeably<br />
without a clear definition. We must underst<strong>and</strong><br />
<strong>and</strong> focus on the definition of each word.<br />
23
DIVERSITY IN THE FASHION INDUSTRY<br />
Diversity is the practice or quality of including or<br />
involving people from a range of different social <strong>and</strong><br />
ethnic backgrounds <strong>and</strong> of different genders or even<br />
religions. Diversity in the fashion scene can easily be<br />
just for show <strong>and</strong> gimmicks. For example, on catwalks<br />
<strong>and</strong> in campaigns, it has become increasingly in<br />
the norm to see a diverse range of models. Since<br />
promoting a healthy body image has become popular<br />
in fashion media, designers began to hire plus-size<br />
models to walk the runway among their lineup of<br />
size 0-2 models. This flaunting of diversity has also<br />
become a fad when it comes to hiring black models.<br />
High fashion br<strong>and</strong>s that include a diverse lineup<br />
of models often get a plethora of media coverage.<br />
However, the diversity behind the camera is different.<br />
When discussing diversity, we have to dig deeper<br />
than runway shows <strong>and</strong> campaigns. To consider a<br />
br<strong>and</strong> diverse, we must ask these questions. How<br />
many people of colour are included in the creative<br />
direction? Is there a make-up artist on set that has<br />
experience with all skin tones, or a hairstylist that<br />
can work with afro hair, braids, <strong>and</strong> protective styles?<br />
Does the photographer underst<strong>and</strong> the lighting<br />
needed to capture an array of skin tones properly?<br />
Although diversity is showing up at the forefront of<br />
the fashion industry, we think that it still lacks behind<br />
the scenes. According to the Fashion Minority Report<br />
in 2019, only 11 percent of jobs in the UK fashion<br />
industry are held by black <strong>and</strong> minority professionals.<br />
Unfortunately, it's alarming that br<strong>and</strong>s still neglect to<br />
hire a diverse range of professionals.<br />
INCLUSION IN THE FASHION INDUSTRY<br />
Inclusion is a climate in which diverse individuals<br />
come together to form a collective whole, enabling<br />
<strong>and</strong> empowering individuals to make contributions<br />
consistent with their beliefs <strong>and</strong> backgrounds. Diversity of<br />
abilities, cultural backgrounds, gender, race or ethnicity<br />
positively correlates with increased productivity <strong>and</strong><br />
innovation. Many br<strong>and</strong>s might hire people of different<br />
races <strong>and</strong> feature them on the catwalk or in campaigns;<br />
however, that is just one aspect of diversity. Inclusion is<br />
not just about how much diversity you have, but having<br />
an influential voice in the company <strong>and</strong> fashion industry<br />
overall. Again, we need to dive deep into inclusion <strong>and</strong><br />
ask further questions. Do every single one of those<br />
models feel safe, appreciated, <strong>and</strong> happy? Do they feel<br />
comfortable? Are they paid the same as their younger<br />
counterparts, who are white models? Will the models<br />
work with the br<strong>and</strong> again? In 2019, The Council of<br />
Fashion Designers of America (CFDA) gathered top<br />
industry executives at a half-day conference to talk<br />
through the issues the fashion industry is facing. They<br />
concluded that an inclusive work environment would<br />
enable individuals to comfortably express who they<br />
are, without downplaying their differences. Their voices<br />
are heard <strong>and</strong> recognised, <strong>and</strong> ultimately, this culture of<br />
inclusion “empowers diverse individuals to make their<br />
best contributions <strong>and</strong> do their best work”. Diversity is<br />
not enough on its own, but we must include diversity<br />
24
<strong>and</strong> inclusion h<strong>and</strong> in h<strong>and</strong> to have an effective industry<br />
that truly promotes creativity <strong>and</strong> self-expression.<br />
DIVERSITY VS. INCLUSION<br />
Looking from the outside, some consumers may think that<br />
diversity is enough, but it’s not. We must hold the fashion<br />
world account able to have diversity at the forefront, as<br />
well as an inclusive working environment for all industry<br />
professionals behind the scenes. A seat at the table for the<br />
minority group isn’t enough—their voices need to be heard.<br />
There has been an increase in diversity in the past couple<br />
of years. In The Fashion Spot’s annual survey, they found<br />
out that 34.50% were people of colour out of the 529<br />
models featured in Spring 2019 fashion campaigns. In the<br />
Spring/Summer 2020 New York Fashion Week, 47% of<br />
models walking the runway were POC. This is more than<br />
double the number of POC participants when The Fashion<br />
Spot started the survey in 2015. But these findings still<br />
lack diversity when it comes to plus-sized models. Despite<br />
that, fashion campaigns seem to be moving in the right<br />
direction when it comes to diversity; however, there is still<br />
slow progress when it comes to inclusion. In an article<br />
featured by The Cut, ‘What It’s Really Like To Be Black<br />
And Work In Fashion’, the author noted that “there have<br />
never been more than one or two black editors-in-chief of<br />
any major U.S. magazines, <strong>and</strong> only one black designer<br />
leading a major American fashion br<strong>and</strong>”. Moreover, in<br />
August 2018, ”no black photographer had ever shot the<br />
cover of Vogue”. The author also noted that “only 15 of<br />
the 495 CFDA members are black, <strong>and</strong> only ten black<br />
designers have ever won a CFDA or CFDA/Vogue Fashion<br />
Fund award.”<br />
When it comes to the marriage of diversity <strong>and</strong> inclusion,<br />
we believe that the fashion world must take a st<strong>and</strong> to<br />
be more progressive. Having the token POC models isn’t<br />
enough anymore. As consumers, we must hold these<br />
br<strong>and</strong>s accountable to make the changes needed.<br />
WHAT’S NEXT?<br />
In the briefing Inclusion & Diversity in the American<br />
Fashion Industry, CFDA has committed to holding<br />
themselves <strong>and</strong> others in the fashion industry accountable<br />
to both realise that change is necessary <strong>and</strong> that there are<br />
actionable steps to effect that change. They realised that<br />
there is an urgent need to address inclusion <strong>and</strong> diversity<br />
in the current state fashion <strong>and</strong> they need to do better<br />
at embracing differences <strong>and</strong> change. Along with CFDA,<br />
consumers have the power to bring about change. We<br />
cannot be satisfied with flashy campaigns. We need to<br />
research br<strong>and</strong>s <strong>and</strong> what they st<strong>and</strong> for before investing<br />
our money <strong>and</strong> support. But we can’t stop there—we also<br />
need to support POC br<strong>and</strong>s <strong>and</strong> POC designers.<br />
Real change happens when we look past the surface of<br />
these br<strong>and</strong>s <strong>and</strong> dem<strong>and</strong> the fashion industry to show<br />
consumers what diversity <strong>and</strong> inclusion really means.<br />
ABOUT THE AUTHOR<br />
MONIQUE L. SPEARMAN is a freelance multi-faceted writer, curator <strong>and</strong> creator.<br />
Blending a passion for content creating, social media marketing, photography<br />
<strong>and</strong> travel, Monique created her blog website RaineyAmore.com in the spring<br />
of 2017 as a hobby. Raineyamore.com is a lifestyle, fashion, beauty <strong>and</strong> travel<br />
br<strong>and</strong> that encourages men <strong>and</strong> women from around the world to live their best<br />
lives, out-loud. Inspired by the aesthetics of different cultures, Monique wants<br />
to show the world, "Everything has beauty, but not everyone sees it!"<br />
25
In Living Colour<br />
Model: Eszter Ludvig<br />
Photo: Jozsef Balogh<br />
Retouch: Anna Petrova<br />
Makeup: Liv Rideg<br />
Assistants: Imre Nemeth <strong>and</strong> Zsuzsanna Kiss<br />
Location: Studio Madison, Budapest, Hungary<br />
26
BEAUTY<br />
Beauty Gift Ideas<br />
for the Holidays<br />
The holiday season is around the corner, <strong>and</strong> this is a special time of the year when<br />
some of us want to surprise our loved ones with thoughtful <strong>and</strong> nice-to-have gifts.<br />
Aside from classic gifts like sweaters, watches, jewellery <strong>and</strong> boxes of chocolates,<br />
perhaps so-called ‘beauty gifts’ are wondrous items that are sure to put smiles on<br />
our loved ones’ faces. Everyone in the family can benefit from items that stress the<br />
importance of skincare, personal care, hygiene <strong>and</strong> self-confidence!<br />
We have compiled recommended beauty gift ideas for the holiday season to help you<br />
decide on the best giftable items <strong>and</strong> packages to find this wonderful time of the year!<br />
1<br />
Perfume Gift Sets, Sephora<br />
The season of giving is full of amazing surprises in fashion <strong>and</strong> beauty<br />
stores like Sephora. Br<strong>and</strong>s find this season a perfect time to package<br />
limited edition perfume sampler sets that may contain different exclusive<br />
fragrances from reputable br<strong>and</strong>s or perfume houses. Most gift sets sell<br />
out fast, so make sure to find good, giftable ones. It would be thoughtful<br />
to low-key ask or research the scent preferences of the person you’d like<br />
to gift a perfume set. Nonetheless, most people like having a perfume<br />
collection!<br />
Sephora Favorites Newness Perfume Sampler Set is an impressive sampler<br />
set containing perfumes from Giorgio Armani, Dolce <strong>and</strong> Gabbana <strong>and</strong><br />
other perfume houses.<br />
Perfect For: Everybody in the family (except babies <strong>and</strong> kids!)<br />
Cost: Around 200 - 300 AED<br />
2<br />
Makeup Gift Sets, Sephora<br />
Not only is this powerhouse beauty store offering perfume sets, but also<br />
nice-to-have beauty sets ranging from makeup sets, makeup brush sets,<br />
serum collections <strong>and</strong> skincare packages. Makeup gift sets tend to sell out<br />
fast, so if you find one worth buying, grab the opportunity! Every woman<br />
deserves a makeup collection that is sure to enhance her features <strong>and</strong><br />
highlight her beauty <strong>and</strong> individuality.<br />
We especially love this Mini Lip <strong>and</strong> Face Set in Bomb Baby from FENTY<br />
BEAUTY, as this aluminising set is perfect for Middle-Eastern skin tone<br />
that dazzles under the sun!<br />
Perfect For: Working Moms, Sisters <strong>and</strong> Aunts<br />
Cost: Around 1<strong>10</strong> - 150 AED<br />
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3<br />
Gift Bag Set, Bath <strong>and</strong> Body Works<br />
A luxurious scent can be packaged in creams, lotions <strong>and</strong><br />
even shower gels, so we love seasonal or limited edition<br />
gift sets of Bath <strong>and</strong> Body Works as they are perfect for<br />
gifting to family <strong>and</strong> friends without spending too much!<br />
Check out Vanilla Bean Noel Gift Set from Bath <strong>and</strong> Body<br />
Works, as well as other limited edition sets that are just<br />
amazing for the holiday season.<br />
Perfect For: The Family<br />
Cost: Around 2<strong>10</strong> AED<br />
4<br />
Bathroom Accessories Set, Amazon.ae<br />
Many are thinking of gifting bath or toiletry sets, so<br />
why not complete the package <strong>and</strong> make it even<br />
more festive? Amazon has many good bathroom<br />
accessories set to choose from. Surprise your Mum<br />
or Aunts with an elegant, classy-looking set perfect<br />
for their holiday hoard of bath soaps <strong>and</strong> lotions!<br />
Perfect For: The Family (especially Mum)<br />
Cost: Varies (Budget around <strong>10</strong>0 - 400 AED)<br />
5<br />
Modelling with Private Photoshoot Session<br />
Rarely do we get presents offering to treat us to an amazing<br />
experience of posing for a private photoshoot session, so this<br />
time might be a good opportunity to treat a special person<br />
or a loved one! You will be surprised that many people<br />
would like to do modelling or beauty poses with the right<br />
kind of guidance <strong>and</strong> professional intervention involved.<br />
Great studios can easily accomplish this <strong>and</strong> it can be a great<br />
experience to remember. Don’t forget to treat the expenses<br />
for the photographs, photobooks <strong>and</strong> frames, too!<br />
Perfect For: Couples, Loved Ones, The Family<br />
Cost: Varies (per studio)<br />
28
6<br />
Self-Makeup Course<br />
Another useful <strong>and</strong> much-appreciated gift would be to<br />
treat the women you love <strong>and</strong> cherish to an amazing selfmakeup<br />
course! Women love watching makeup tutorials<br />
online, so why not treat them to a real experience of<br />
learning it with the h<strong>and</strong>s-on guidance of a makeup<br />
artist or beauty expert? Not only will they learn advanced<br />
makeup techniques, but also gain an experience that<br />
will boost their self-confidence <strong>and</strong> appreciation of their<br />
individual aesthetic.<br />
Perfect For: Couples, Loved Ones, The Family<br />
Cost: Varies ( per makeup artist)<br />
Celebrate the holiday season with gift-giving that promotes the appreciation of individual beauty, wellness <strong>and</strong> self-care!<br />
Nothing makes us happier than seeing the special people in our lives happy <strong>and</strong> well. Holiday or not, make others happy<br />
even with small things, thoughts or actions.<br />
A beautiful holiday season to you <strong>and</strong> your family!<br />
Liv Rideg is an award-winning professional makeup<br />
artist <strong>and</strong> hairstylist with 21 years of experience in the<br />
beauty industry. She is currently based in Europe but<br />
has worked across the globe, including a spell in Dubai.<br />
Liv specialises in bridal, beauty, glamour, creative <strong>and</strong><br />
fantasy makeup. She has also been teaching makeup<br />
techniques <strong>and</strong> different styles since 20<strong>10</strong>.<br />
29
Eternal Beauty<br />
Model: Judit Laszlo<br />
Photo: Jozsef Balogh<br />
Assistant: Robert Hajdu<br />
Hair <strong>and</strong> makeup: Liv Rideg<br />
Dress: Manually Made Photo Props<br />
Location: Studio Madison, Budapest, Hungary<br />
30
Femme Fatale<br />
Model: Eszter Ludvig<br />
Photo: Jozsef Balogh<br />
Assistant: Zsuzsanna Kiss<br />
Retouch: Anna Petrova<br />
Hair & Makeup: Liv Rideg<br />
Location: Studio Madison Budapest, Hungary<br />
31
Common<br />
Essential<br />
Oils:<br />
An Essential<br />
Beauty Guide<br />
Essential oils are becoming more popular<br />
again, owing to the many trending movements<br />
promoting the use of natural ingredients<br />
<strong>and</strong> normalising DIY beauty solutions. These<br />
wonder oils from nature are derived from<br />
botanical extracts. An essential oil is termed<br />
as ‘essential’ because they purportedly contain<br />
the ‘essence’ of the very plant it is derived<br />
from. These volatile compounds can be used<br />
in many cosmetic, herbal <strong>and</strong> aromatherapy<br />
preparations <strong>and</strong> products.<br />
There are many methods to extract essential<br />
oils. Popular ways include distillation via water<br />
or steam <strong>and</strong> cold pressing. Once the plant’s<br />
scent or flavour has been extracted, a ‘carrier<br />
oil’, which is used for diluting, will be added.<br />
Essential oils can be pure, therapeutic-grade,<br />
or diluted for use in massage therapies,<br />
aromatherapy <strong>and</strong> as room scents that are<br />
diffused via diffusers or humidifiers.<br />
Some essential oils may not appeal to<br />
some individuals. As these oils can be quite<br />
concentrated, their heavy scent may be too<br />
much for some; <strong>and</strong> for some, however, it<br />
brings great comfort <strong>and</strong> enjoyment.<br />
32
Common Essential Oils <strong>and</strong> Their Benefits<br />
1. LAVENDER ESSENTIAL OIL<br />
The scent of this herbaceous perennial is one of the most familiar<br />
scents in the world. It has a distinctive, versatile aroma that feels<br />
freshly green in a calming background of flowery notes. It is probably<br />
the best-selling essential oil, with many people claiming that this oil<br />
can aid in sleep <strong>and</strong> relaxation. In aromatherapy, this is purportedly<br />
an essence that can soothe <strong>and</strong> calm the mind <strong>and</strong> body.<br />
2. TEA TREE ESSENTIAL OIL<br />
Tea tree oil has a strong, characteristic woody, camphor-like scent that<br />
can also be described as medicinal <strong>and</strong> acrid. The prized qualities<br />
of tea tree oil is its antibacterial <strong>and</strong> deodorising properties, which<br />
makes it a good ingredient or additive for antibacterial facial wash<br />
<strong>and</strong> serums, as well as deodorants. Pure tea tree oil can be very<br />
strong <strong>and</strong> offensive to the nose, so there are diluted preparations<br />
that can be readily used on the face <strong>and</strong> body, as well as deodorise<br />
smelly household items like shoe racks <strong>and</strong> inside cabinets.<br />
3. CITRUS ESSENTIAL OILS, LIKE LEMON OIL AND<br />
SWEET ORANGE OIL<br />
The essential oils of citrus fruits are mostly obtained from the fruit<br />
peels which contain an abundance of natural oils. Citrus oils have<br />
a general characteristic of being vibrant, bouncy, <strong>and</strong> fresh. Lemon,<br />
in particular, smells clean <strong>and</strong> tangy, making it a popular scent for<br />
household cleaning products, air fresheners <strong>and</strong> dishwashing liquids.<br />
Orange, lemon’s sweeter cousin, has a rich, lively, fruity citrus scent<br />
that is also used in perfumes, air fresheners <strong>and</strong> soaps. Some people<br />
claim that citrus oils can relieve headaches <strong>and</strong> improve the mood.<br />
Orange oil, in particular, can also be used as a tummy soother.<br />
4. ROMAN CHAMOMILE ESSENTIAL OIL<br />
The scent of roman chamomile oil is often likened to the sweet aroma<br />
of apple, but with a fresher, herby flavour. Roman chamomile, like<br />
lavender, is also known to improve mood <strong>and</strong> aid in relaxation. Some<br />
people also use it for putting children to sleep. Others claim that this<br />
oil can be used to treat or alleviate indigestion, nausea, vomiting, <strong>and</strong><br />
flatulence. In some countries, women use it to cure morning sickness<br />
<strong>and</strong> dysmenorrhea.<br />
5. ROSE ESSENTIAL OIL<br />
The rich, floral notes of rose oil are perhaps a quintessential perfume<br />
chord that evokes passion <strong>and</strong> romance. Rose oil, besides being<br />
widely used in fragrances <strong>and</strong> other botanical preparations, has<br />
antibacterial <strong>and</strong> antifungal properties. Rose essential oil is also a<br />
popular skincare ingredient as it can aid balance moisture levels in<br />
the skin, reduce the appearance of skin imperfections, <strong>and</strong> promote<br />
an even skin tone.<br />
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6. ROSEHIP ESSENTIAL OIL<br />
Rosehip, as distinguished from the rose plant itself, is the edible fruit of the wild<br />
rose plant highly sought for its anti-inflammatory properties <strong>and</strong> high vitamin C<br />
content. Pure rosehip oil can help in lightening <strong>and</strong> diminishing the appearance<br />
of age spots <strong>and</strong> scars caused by acne, burns, surgical operations <strong>and</strong> stretch<br />
marks. This ‘miracle oil’ also contains vitamins A, C, beta carotene <strong>and</strong> essential<br />
fatty acids that can improve skin elasticity, speed skin healing <strong>and</strong> recovery, as<br />
well as combat uneven pigmentation.<br />
7. EUCALYPTUS ESSENTIAL OIL<br />
This popular oil is mainly used in fragrances, massage oils, balms <strong>and</strong><br />
other soothing remedies against colds, sinuses <strong>and</strong> flu. The scent of<br />
eucalyptus oil is potently medicinal with a woody, green character.<br />
It also leaves a cool, calming sensation when inhaled, which makes<br />
this inexpensive oil ideal for soothing balms that decongest clogged<br />
airways due to cough or colds. Eucalyptus also has antibacterial<br />
properties, as it is used in disinfecting wounds. Some people like to<br />
diffuse eucalyptus oil in households to ‘clean’ the air <strong>and</strong> repel insects.<br />
8. PEPPERMINT ESSENTIAL OIL<br />
Another familiar scent or flavour that many of us have encountered or are using<br />
in our everyday items is peppermint, a plant that belongs to the mint family.<br />
Peppermint is the characteristic ‘toothpaste’ flavour that we all know, which<br />
smells cool, clean <strong>and</strong> refreshing. Pure peppermint oil has a strong menthol<br />
odour, <strong>and</strong> it can also be used in a variety of medicinal preparations other than<br />
toiletries <strong>and</strong> food flavouring, such as topical applications for conditions like skin<br />
itching, muscle pain <strong>and</strong> headaches.<br />
9. CITRONELLA ESSENTIAL OIL<br />
Perhaps the most common use of the citronella oil, which is extracted<br />
from the citronella grass plant, is to repel insects, most especially<br />
mosquitoes. Citronella oil is an ideal, natural insect repellent that can<br />
substitute chemical ones, which are mostly harmful to human health.<br />
The scent of citronella is highly aromatic <strong>and</strong> green, with lemony,<br />
earthy notes that blend well with the climate of the tropics <strong>and</strong> hot,<br />
arid regions.<br />
<strong>10</strong>. VANILLA ESSENTIAL OIL<br />
Another ubiquitous essence that finds its way in our food, fragrances <strong>and</strong> beauty<br />
products is the wonderful, comforting scent of vanilla. Vanilla has a complex,<br />
luscious scent that can also be described as sweet, warm <strong>and</strong> homey. When<br />
we think of vanilla, what comes to mind are delicious desserts like ice cream,<br />
cookies <strong>and</strong> cakes. However, aromatherapy practitioners also use vanilla oil or<br />
its essence to promote sleep, relaxation <strong>and</strong> happiness. Technically, there is no<br />
pure or <strong>10</strong>0% essential oil of vanilla due to the laborious process involved in<br />
extracting its oil. Vanilla oil or essences in the market are mostly food-grade (2%<br />
<strong>and</strong> below) or simply vanilla pods or extracts distilled in ethanol.<br />
34<br />
We recommend the use of these wonder oils that are naturally derived from botanicals to supplement your beauty <strong>and</strong> wellness<br />
routine, but always consult your doctor if you have any sensitivities to oils <strong>and</strong> essences. Some essential oils with highly strong<br />
essences should be used sparingly or must be diluted with carrier oils like coconut oil, jojoba oil <strong>and</strong> vitamin E oil. When using<br />
essential oils topically, make sure to do a skin patch test for 24 - 48 hours to confirm that you are not allergic or sensitive to these oils.
Royal Beauty<br />
Model: Kamilla Kiss<br />
Makeup: Liv Rideg<br />
Dress: Milla Sonja’s Couture<br />
Location: Studio Madison, Budapest, Hungary<br />
35
EXCLUSIVE<br />
INTERVIEW<br />
with CEO of Khawaja Holdings,<br />
Serial Entrepreneur <strong>and</strong> Investor<br />
Mustafa<br />
Khawaja<br />
Company name: Khawaja Holdings<br />
stafakhawaja<br />
mustafa-khawaja-b<strong>10</strong>172142<br />
36
Location:<br />
Paramount Hotel, Dubai<br />
37
1. TELL US A BIT ABOUT YOURSELF.<br />
My name is Mustafa Khawaja. I am turning 31 this<br />
month, on New Year’s Eve. I was born <strong>and</strong> raised in<br />
New Jersey, which is right next to New York. Many<br />
people don’t know where it is, so I just say, New<br />
York. I am an entrepreneur.<br />
2. TELL US ABOUT YOUR<br />
ENTREPRENEURIAL JOURNEY.<br />
I started at a very young age, <strong>and</strong> honestly, I just<br />
followed my passions. Since I was 15 or 16, I was<br />
very big into working out, lifting weights, <strong>and</strong><br />
taking supplements. I used to go to the same store<br />
every month with my brother.<br />
I tried to convince my father; I said that we should<br />
open up the same store that we go to. I forgot<br />
the name, but it was like a franchise. My father,<br />
being an immigrant from Pakistan to America <strong>and</strong><br />
working 9-5, wasn’t a business-oriented person.<br />
But after much convincing, he helped me open<br />
the store, <strong>and</strong> I opened the store when I was 17<br />
years old. I was going to college at that time. I<br />
was studying forensic accounting, but I was<br />
also interning on Wall Street. I’ve always been a<br />
numbers guy—I’ve always wanted to work with<br />
numbers, stock markets. I was always good at<br />
maths; I think that was my best subject in school.<br />
And I guess you can say I liked money at a young<br />
age. There’s nothing wrong with admitting that.<br />
That was the era when Amazon got really big<br />
in the States, going back 13 or 14 years ago.<br />
Amazon was becoming huge. We started selling<br />
on Amazon the same products we’re selling in our<br />
store. My store was in a very small town, which I<br />
think was only one mile long. There are only so<br />
many people you can cater to in a small town, so<br />
we took advantage of Amazon <strong>and</strong> started listing<br />
all our products there.<br />
I remember that my store was right across the<br />
street from the post office. At one point, we were<br />
getting so many orders on Amazon, that we were<br />
doing more business in one day on Amazon than<br />
we were in a month at the store. I was in my late<br />
teens, carrying these big bags of orders to the<br />
post office.<br />
Two years later, I decided to close the store<br />
because we were beyond that at that point; you<br />
know, as a business, you’re constantly evolving.<br />
I think we evolved into more than e-commerce;<br />
I also started doing many exports using Amazon<br />
International. As a Wall Street guy, I noticed that<br />
if I’m selling something for $30 in the States, I can<br />
sell it for £30 in the UK <strong>and</strong> I was making money on<br />
currency exchange when you convert it. I started<br />
doing that <strong>and</strong> finished my degree, <strong>and</strong> continued<br />
to work on Wall Street. But at 20 or 21, I decided<br />
that this is not the life for me. Too many hours <strong>and</strong><br />
travelling from New Jersey to New York—it was<br />
too much. I promised my father that I would finish<br />
my education because as Pakistanis, education is<br />
the biggest thing for us. I promised him I’ll finish<br />
that, <strong>and</strong> once I’m done, I still want to do my own<br />
business. So I did that. And at 22 or 23, I sold that<br />
company—the import-export company. I sold it for<br />
seven figures. From there, I think I really started on<br />
my entrepreneurial journey.<br />
3. YOU CONSIDER YOURSELF A<br />
“SERIAL ENTREPRENEUR”, WHAT DOES<br />
THAT MEAN?<br />
To be honest, I don’t like these names. But I do<br />
call myself a ‘serial entrepreneur’ just to help<br />
people <strong>and</strong> for them to underst<strong>and</strong> what it is.<br />
For me, a serial entrepreneur is somebody who<br />
is constantly starting new businesses or investing<br />
in new businesses. You know, an entrepreneur is<br />
somebody who starts one journey <strong>and</strong> sticks to that<br />
journey, <strong>and</strong> that’s okay. For a serial entrepreneur<br />
like me, thankfully, I have an amazing team. When<br />
I start something or invest in something, I go solely<br />
by myself—I focus on it—it’s my baby. Once it’s<br />
ready to walk, I’ll pass it on, <strong>and</strong> I’ll delegate it<br />
to my team. So to me, that’s the life of a serial<br />
entrepreneur.<br />
4. HOW DO YOU DECIDE WHAT<br />
COMPANIES/PRODUCTS TO INVEST IN?<br />
When I’m investing, I categorise it into two sections:<br />
a company <strong>and</strong> a person. If it’s a company, we look<br />
at the financials—at the health of the company, <strong>and</strong><br />
as to why they need investment. I like to stick to a<br />
certain scope. Health <strong>and</strong> beauty are big, but now<br />
I’ve ventured off into technology, <strong>and</strong> real estate; I<br />
have some but I don’t really like to focus on it.<br />
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5. WHAT IS YOUR DEFINITION OF<br />
SUCCESS?<br />
The definition of success to me, I think, is very<br />
different from other people. There’s nothing<br />
wrong with equating success to financial goals<br />
or materialistic items. But for me, success is—<br />
honestly—just to be truly happy.<br />
Since I’ve started my journey when I was 17, I’ve<br />
met thous<strong>and</strong>s, maybe hundreds of thous<strong>and</strong>s,<br />
of entrepreneurs—some of the most successful<br />
people in the world, to be honest. I don’t want<br />
to be somebody who equates success to a<br />
materialistic item or a dollar figure because I know<br />
so many people who are constantly wanting. For<br />
example, for a million dollars they’ll work; however<br />
possible to gain a million, then they would want<br />
five <strong>and</strong> then <strong>10</strong>; eventually, they want 50. It’s a<br />
never-ending journey. The next thing you know,<br />
you’re 90 years old, <strong>and</strong> let’s say you’re on your<br />
deathbed—did you really enjoy your life or live<br />
your life? To be successful means to be truly happy<br />
with what I have, with the people around me, <strong>and</strong><br />
with caring for my mental health.<br />
6. HOW DO YOU DEAL WITH FAILURE?<br />
When you get on this path of being an entrepreneur,<br />
you have to be ready to fail. It’s not like you’re<br />
going to become an overnight millionaire, or<br />
whatever your goal is—that is just not going to<br />
happen. It’s reality. That’s why it just goes back<br />
to your passion. When you’re passionate about<br />
something, you’re going to have bumps in the<br />
road—it’s inevitable. And if you think it’s not going<br />
to happen, then you shouldn’t start this journey.<br />
Failure is something that you have to be prepared<br />
for. Being an entrepreneur is not just a word. It’s not<br />
just having a business—it’s a lifestyle, you have to<br />
be prepared for a 24/7 job, <strong>and</strong> working for yourself<br />
is sometimes very difficult. You’re taking care of<br />
employees, you have a lot of responsibilities, <strong>and</strong><br />
you’re going to fail. But when you fail, you learn<br />
from your mistakes. And when you learn from<br />
your mistakes, you fix those mistakes, you fix the<br />
business <strong>and</strong> you evolve. Humans, businesses—<br />
we’re constantly evolving.<br />
7. WHAT ADVICE WOULD YOU GIVE<br />
YOUR 20-YEAR-OLD SELF?<br />
To be honest, I don’t think that I would give the<br />
20-year-old me any advice, because the man I am<br />
today at almost 31 is a combination of everything<br />
that has happened to me in these past 11 years:<br />
the good, the bad, the in-between. There’s been<br />
a lot of good, but there’s also been a ton of bad;<br />
there has also been a ton of in-between.<br />
The mentality that I try not to stress about are<br />
the bad things going on, because it’s out of our<br />
control. When something bad happens on a daily<br />
basis, I just try to figure out what happened, what I<br />
can do to fix it. To be an owner of a business, you<br />
have to be a leader. And when you’re a leader, you<br />
cannot stress, because you have so many people<br />
looking up to you, their livelihoods. That’s one<br />
thing that many people who work for me—even<br />
my younger brother—actually tell me: that I never<br />
stress. Inside, I might be stressing out, <strong>and</strong> I might<br />
be panicking, but I cannot show it. You have to be<br />
able to adapt quickly to change, even right now<br />
with what’s going on with the market due to COVID.<br />
It’s affected a lot of businesses, <strong>and</strong> if somebody<br />
says it didn’t affect their business, they’re probably<br />
Amazon. You know, that’s the only company I know<br />
that is doing well, as well as Walmart in America.<br />
But businesses have to adapt, <strong>and</strong> if you don’t<br />
adapt, unfortunately, it’s just going to hurt.<br />
8. WHAT ADVICE WOULD YOU GIVE TO<br />
AN ENTREPRENEUR STARTING OUT?<br />
Always follow your passions—don’t do it for fame<br />
or do it to put on social media. Don’t act like you’re<br />
better than anybody; pursue entrepreneurship<br />
because you’re honestly passionate about<br />
something. When you’re passionate, you won’t<br />
give up. It’s a tough journey, <strong>and</strong> there’s gonna<br />
be so many times that you want to give up<br />
because you’re not going to make money for a<br />
while. You know, it’s constant work. It’s constant<br />
effort at the end of the day. So, my number one<br />
advice—always—is do it because you believe in<br />
something or you want to help someone. For<br />
me, health <strong>and</strong> wellness was my first business, I<br />
still focus on it. It’s my passion. Secondly, it helps<br />
people—you’re bettering their lives, whether it’s a<br />
vitamin or supplement.<br />
I give advice on social media. To be honest, I don’t<br />
use social media to make money. It’s a platform<br />
where I can actually help people through the<br />
lessons that I’ve learned on my journey because<br />
to be an entrepreneur is a self-discovery journey.<br />
You honestly figure out so many things about life.<br />
It’s beautiful, at the end of the day.<br />
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9. WHO INSPIRES YOU WITH AWE AND WHY?<br />
I draw my biggest inspiration from my parents, with the<br />
more significant influence coming from my father. It’s not<br />
easy to move to a different country <strong>and</strong> be an immigrant.<br />
When my mother got pregnant two months later, he went<br />
to America. For two years, he didn’t see my mother, or<br />
my sister, even. My parents risked their lives for us, their<br />
children—having to move to a country when you’re 30, or<br />
35, <strong>and</strong> you have to work from the bottom. You work these<br />
odd jobs <strong>and</strong> you leave your family behind, similar to what<br />
I am doing right now. My family is in America, <strong>and</strong> I’m here<br />
in Dubai.<br />
Every day as a child, I saw my father waking up at 5 in the<br />
morning, driving two hours to his job, <strong>and</strong> coming home<br />
at 7 or 8 in the evening. I don’t come from a super-wealthy<br />
family, middle class for sure. My father worked hard, <strong>and</strong><br />
now that he’s retired, he’s depressed because he’s a man<br />
that’s used to working.<br />
My parents are my biggest supporters. They’re my biggest<br />
fans, <strong>and</strong> I just love it.<br />
<strong>10</strong>. HOW DO YOU LOOK AFTER YOUR MENTAL<br />
HEALTH?<br />
There’s nothing wrong with going <strong>and</strong> seeking help. I<br />
highly advise it, <strong>and</strong> there’s nothing wrong with it. People,<br />
sometimes, have too much pride <strong>and</strong> ego like, “Hey, I<br />
cannot go speak to somebody.”<br />
For me, personally, it’s hard. There’s this constant stream<br />
of challenges in life. It’s not easy. It’s not just the title—<br />
there are responsibilities attached to it. My mind is always<br />
working, always thinking. Maybe that’s why I don’t sleep<br />
much at times, too, but exercise helps me a lot.<br />
I actually like to go on walks every night. I try to leave my<br />
phone <strong>and</strong> go on a walk for an hour. It’s not necessarily<br />
for the cardio or the exercise—it’s just that it relaxes me.<br />
Mental health is definitely—extremely—important. And<br />
you need to just be able to balance everything in life, the<br />
good <strong>and</strong> the bad. Make time for yourself. It’s okay—you<br />
have responsibilities, you have businesses. But I think I<br />
got much better at this a few years ago, when I started<br />
believing in spending time with myself, so I like to be alone<br />
sometimes. To be honest, I work so much during the week,<br />
<strong>and</strong> I’m constantly in meetings. On the weekends, I don’t<br />
even respond to my phone sometimes. I like to stay in,<br />
while everybody’s going out. But I love to stay in, to spend<br />
time with myself. And I think self-love is very important.<br />
11. WHAT’S THAT ONE QUOTE YOU LIVE BY?<br />
I don’t have a quote that I live by, but I have a motto that I<br />
live by. My personal motto, which I always tell everyone, is<br />
that: “If you give me <strong>10</strong>0%, I will give you 200%.”<br />
I like to live my life with no regrets, whether it’s spending<br />
my time for a friendship, or a relationship, or business, or<br />
family. When I’m passionate about something, I will give<br />
200% of what I have. That way, if it doesn’t work out—<br />
whether it be about business, friendship or relationship—I<br />
move on with my life peacefully because I have no regrets.<br />
I know that as a human being, I did everything that I can on<br />
my part. And that’s it, because life, to me, is a book. When<br />
you close one chapter, you move on to the next one. When<br />
you read a book, you don’t read it backwards, right? Yeah,<br />
you keep going on. I leave that chapter there <strong>and</strong> I move<br />
on to the next one, <strong>and</strong> then to the next one; this way, I<br />
can sleep peacefully at night knowing I’m a good person,<br />
<strong>and</strong> I gave everything in my life 200%.<br />
As I said, my biggest motivation comes from my family.<br />
The number one thing about me is that I’m very familyoriented.<br />
I’m a very simple guy. People might think<br />
differently because I have businesses, <strong>and</strong> this or that, but<br />
for me, I’m a simple guy, with a simple life. ‘m just very<br />
family-oriented, <strong>and</strong> my parents mean the world to me.<br />
My biggest accomplishment in life is the fact that I’ve been<br />
supporting my family. I bought my parents a house when<br />
I was 25 or 26. So, the biggest accomplishment in my life<br />
is the fact that I can make my parents happy <strong>and</strong> proud of<br />
me—that’s it. And that’s what keeps me going.<br />
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Exclusive Interview with<br />
the Managing Director of<br />
Jumeirah Zabeel Saray<br />
MAHMOUD<br />
SAKR<br />
www.jumeirah.com jumeirahgroup mahmoud-sakr-4b3b79<strong>10</strong><br />
44
Location:<br />
Jumeirah Zabeel Saray,<br />
Palm Jumeirah, Dubai<br />
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1. TELL US ABOUT YOUR JOURNEY IN THE HOTEL<br />
INDUSTRY?<br />
I have 34 years of experience. I have managed over 2,500 rooms, suites,<br />
<strong>and</strong> villas; 80 restaurants, spas, water parks, facilities; <strong>and</strong> over 6,000<br />
employees. I've really got a long journey with my hospitality experience<br />
<strong>and</strong> I'm proud of being very passionate. I love what I'm doing.<br />
2. TELL US ABOUT YOUR JOURNEY WITH JUMEIRAH.<br />
I joined Jumeirah under the pre-opening team of the magnificent Burj Al<br />
Arab in November 1999. I have been there for eight years. I took on my<br />
first General Manager position in Madinat Jumeirah Mina A'Salam, then<br />
five <strong>and</strong> a half years as a Resort General Manager of Jumeirah Beach<br />
Hotel <strong>and</strong> Wild Wadi. Afterward, I became Cluster General Manager for<br />
city hotels. Now, I am Regional Vice President <strong>and</strong> Managing Director of<br />
Jumeirah Zabeel Saray.<br />
3. WHAT IS THE SECRET TO YOUR SUCCESS?<br />
My secret to success is engagement, learning <strong>and</strong> development,<br />
consistency, <strong>and</strong> attention to detail.<br />
Engagement—we engage to improve to know where we can improve<br />
or where we need to improve, <strong>and</strong> we'll always celebrate achieving the<br />
improvement; learning <strong>and</strong> development, to learn to know to underst<strong>and</strong><br />
how things can be better. Consistency, to ensure that whatever we learn,<br />
whatever we implement, are consistent. And then, the attention to detail<br />
in every single thing we do to create a difference; for us to note <strong>and</strong> to<br />
feel a difference, we have to look into all the very small details.<br />
4. WHAT SETS ZABEEL SARAY APART FROM OTHER<br />
LUXURY HOTELS IN DUBAI?<br />
We're not just a luxury hotel, or like any. We are proud to manage one of<br />
the most remarkable family resorts in Dubai, located in the iconic Palm<br />
Jumeirah. And when I say family, I mean the entire team, we look into<br />
families—the parents, the kids, <strong>and</strong> of all ages.<br />
From the number of restaurants we have—nine different restaurants that<br />
can take you around the world; from the different types of rooms, villas,<br />
<strong>and</strong> suites; from the best spa, in the Middle East—all 8,000 square metre<br />
of luxury space with 42 treatment rooms; <strong>and</strong> we have the best hospitality<br />
staff that engage with you all the time to improve; all of these make us<br />
really different.<br />
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5. HOW DO YOU MAINTAIN QUALITY OF<br />
SERVICE IN A LARGE PROPERTY?<br />
Actually, we train <strong>and</strong> reward our colleagues to ensure constant<br />
service 24/7. We train them to be proactive in anticipating<br />
guest needs <strong>and</strong> ensure that not only would we meet the<br />
guests’ expectations, but also surpass them.<br />
6. HOW ARE YOU USING TECHNOLOGY TO<br />
IMPROVE GUEST EXPERIENCE?<br />
In our resort, we're using the EButler services, like WhatsApp,<br />
where our guests would have access 24/7. This platform will<br />
have dedicated staff to answer <strong>and</strong> meet any guest request<br />
24/7. This is the latest usage of technology in our resorts.<br />
7. THE HOTEL INDUSTRY HAS TAKEN A BIG HIT<br />
DUE TO THE PANDEMIC, HOW DO YOU BOUNCE<br />
BACK?<br />
Actually, I'm happy that you noticed that we bounced back.<br />
And we really did it. I have to say that things are really doing<br />
well. Luckily, we are in Dubai. If there is a place in the world<br />
that will bounce back sooner than most, that would be Dubai.<br />
We noticed the increase in dem<strong>and</strong>. I don't want to sound<br />
like I'm exaggerating but the same level of business activity<br />
as last year is coming soon this festive season—Christmas <strong>and</strong><br />
New Year. I'm very happy <strong>and</strong> we celebrate almost every day<br />
now: the pick-up, the business; every morning we celebrate,<br />
every evening we celebrate, <strong>and</strong> before we go home. And I'm<br />
actually proud of being here in Dubai, <strong>and</strong> I have to say the<br />
‘bounce’ is real as you noticed.<br />
8. WHAT IS YOUR VISION FOR THE FUTURE OF<br />
THE HOTEL?<br />
The future is innovation. That's what makes Jumeirah different.<br />
As one of the leading management companies worldwide,<br />
we have to be innovative, we have to be creative. There's<br />
no copyright in the hospitality industry, so sometimes guests<br />
would push other hospitality companies to implement<br />
our ideas. We have to stay on top of things, we have to be<br />
innovative, to create everything new to make it more attractive<br />
for our guests.<br />
9. WHAT’S THAT ONE QUOTE YOU LIVE BY?<br />
I’d rather say the ideals I live by. Keep going, keep running,<br />
<strong>and</strong> nothing would stop you. If you make a mistake, do it—<strong>and</strong><br />
do it quickly, please. But keep learning from your mistakes:<br />
any mistake you make <strong>and</strong> keep making is a real mistake. Also,<br />
not taking a risk is a risk in itself.<br />
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LBERT<br />
ARTER<br />
TALENT POOL<br />
Albert M. Carter<br />
www.albertmcarter.com<br />
berto_brown<br />
albert-carter-m-ed-30086b8b<br />
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TELL US A BIT ABOUT YOURSELF AND WHAT BROUGHT<br />
YOU TO THE UAE?<br />
I had a program in the states called The Hip Hop University. We<br />
ran our programs in Charlotte, Atlanta <strong>and</strong> Philadelphia. Initially,<br />
the idea was to exp<strong>and</strong> the youth-based portion overseas. Since<br />
the UAE is such a diverse place, what could be a better place<br />
to extend our horizons? Furthermore, the UAE is in the Top 3 of<br />
the best places on earth to live. I didn’t really know anyone prior<br />
to moving here, but after a few Google searches <strong>and</strong> looking via<br />
social media, I was sold.<br />
HOW DID YOU GET STARTED IN THE MUSIC INDUSTRY?<br />
I actually used to rap back in the day. I had one song that was<br />
marginally successful in my neighbourhood that was featured a<br />
few times on a ‘Hot or Not’ segment of our local radio station.<br />
Then, I had my first show <strong>and</strong> totally bombed it—in a bad way. It<br />
was at that point that I decided to completely take the back seat<br />
from the performance side of things <strong>and</strong> work in the background.<br />
Plus, my personality is more low key, <strong>and</strong> I prefer to stay out of the<br />
spotlight.<br />
I also used to set up rap battles for my friends <strong>and</strong> work with some<br />
of the hottest local acts from Philadelphia. From there, I got into<br />
management <strong>and</strong> managed a few musicians <strong>and</strong> producers from<br />
Philadelphia. I also have a few writing credits under my belt from<br />
a few songs I worked on with artists. While I was in college, I did<br />
an internship at one of the best recording studios in Philadelphia<br />
<strong>and</strong> met many artists. From there, I was able to build valuable<br />
relationships within the music industry.<br />
I moved to Charlotte, NC <strong>and</strong> began working with musicians <strong>and</strong><br />
once again started managing acts. I founded Hip Hop University<br />
with my friend, Reginald LaRoche, <strong>and</strong> we had a few well-known<br />
artists come through there to speak to the youth. I’ve always had<br />
great relationships with artists in whatever city I’m in. My whole<br />
mentality is figuring out how to help, <strong>and</strong> add value to them <strong>and</strong><br />
that’s pretty much how I got my start.<br />
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YOU REFER TO YOURSELF AND A ‘CULTURE SHIFTER’:<br />
WHAT DOES THAT MEAN?<br />
To be a culture shifter is to change people’s beliefs, behaviours<br />
<strong>and</strong> outcomes. I like to use the term because I’m not a person<br />
that will sit around <strong>and</strong> complain about things. I will literally<br />
do whatever is in my power to change how things are done.<br />
I’m a problem solver by nature. If things are wrong, I feel<br />
that if I can create something to make the situation a little<br />
better, then I should do that. You can use problem-solvers,<br />
change-makers—they all fit the idea. But being deeply<br />
ingrained with hip-hop culture, I try to turn the negative<br />
aspects of hip-hop into positive spins; therefore, shifting<br />
the culture.<br />
TELL US ABOUT EMIRATES MUSIC SUMMIT<br />
AND YOUR RECENT EVENT.<br />
Emirates Music Summit was an idea that was created<br />
to connect the dots in the music industry in the UAE.<br />
I sat down with countless artists in the region <strong>and</strong><br />
discussed various problems that they faced in the<br />
scene. Going back to the idea of culture-shifting,<br />
I decided to make a list of the problems <strong>and</strong><br />
find various solutions to these problems. I met a<br />
gentleman by the name of Ali, who was looking to<br />
work with international <strong>and</strong> local musicians, who<br />
had at the time launched STR8UP Entertainment.<br />
We decided to partner with Emirates Music<br />
Summit. We reached out to the key decisionmakers<br />
to showcase <strong>and</strong> discuss what they are<br />
doing for the scene. These key decision-makers<br />
come from private, semi-government <strong>and</strong><br />
government entities. Musicians, people within<br />
the music industry, <strong>and</strong> people looking into<br />
breaking into the music industry can learn,<br />
network <strong>and</strong> underst<strong>and</strong> the music industry<br />
here in the UAE. We provide a safe space<br />
for artists to come together <strong>and</strong> learn from<br />
experts in various fields on what they can<br />
do to grow their career.<br />
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TELL US ABOUT AUDIOSWIM<br />
AND WHAT IT AIMS TO DO<br />
FOR MUSICIANS.<br />
AudioSwim is a boutique music<br />
distribution <strong>and</strong> royalty investment<br />
company. Our goal is to put<br />
money in musicians’ pockets while<br />
maximising their exposure <strong>and</strong><br />
allowing fans to get in on the<br />
action, so to speak. Essentially,<br />
we get music onto DSP’s such as<br />
Spotify, iTunes, TikTok, <strong>and</strong> other<br />
platforms, <strong>and</strong> help artists find<br />
people who are willing to invest<br />
in their music for a percentage of<br />
their royalties.<br />
WHAT IS THE BEST PIECE<br />
OF ADVICE YOU’VE EVER<br />
RECEIVED?<br />
We get one life to live <strong>and</strong> only<br />
one time to live it. The only thing<br />
that we know for sure is that we<br />
should try to make our mark on<br />
the world while we are here.<br />
WHAT ADVICE WOULD<br />
YOU GIVE TO SOMEONE<br />
STARTING OUT IN THE<br />
MUSIC INDUSTRY?<br />
Network <strong>and</strong> build relationships.<br />
The thing that people don’t<br />
underst<strong>and</strong> or don’t realise is this<br />
whole world is built of relationships<br />
of some sort. The best thing we can<br />
do is leverage those relationships<br />
by adding value.<br />
They can also check out my<br />
podcast called “Str8 Up Podcast”<br />
dropping every Tuesday. Learn<br />
about what it takes to make it in the<br />
music business from internationally<br />
recognised musicians.<br />
WHO INSPIRES YOU WITH<br />
AWE, AND WHY?<br />
I look at Jay-Z as a reference point.<br />
We come from similar backgrounds,<br />
went through similar experiences,<br />
<strong>and</strong> overcame similar challenges.<br />
To make it from these environments<br />
is something that most people<br />
don’t underst<strong>and</strong>. He is one of the<br />
few people who really inspire me.<br />
HOW DO YOU LOOK AFTER<br />
YOUR MENTAL HEALTH?<br />
Honestly, I journal a lot. I even<br />
wrote a guided journal for young<br />
men in urban environments called<br />
The Urban Journal. I also meditate,<br />
<strong>and</strong> I have a solid group of friends<br />
who I’ve known for over 20 years,<br />
<strong>and</strong> we talk every single day.<br />
WHAT LEGACY ARE YOU<br />
BUILDING?<br />
I want my name to be on buildings<br />
<strong>and</strong> streets globally for the impact<br />
that I want to have on this world.<br />
WHAT’S THAT ONE QUOTE<br />
YOU LIVE BY?<br />
“Make decisions that would make<br />
your mother proud.”<br />
56
LIFESTYLE<br />
LEVEL UP<br />
YOUR ENERGY:<br />
3 WAYS<br />
It was one of those Sunday afternoons<br />
when I was lying drained on my sofa,<br />
fighting to stay alert throughout the day,<br />
<strong>and</strong> struggling to finish my house chores.<br />
I did not have any single drop of energy;<br />
I felt plainly exhausted, depressed, <strong>and</strong><br />
powerless. Instead of enjoying my hardearned<br />
rest, my willingness to move has<br />
begun to fade away, just like my enthusiasm<br />
<strong>and</strong> vitality to life.<br />
I had my high-dem<strong>and</strong>ing corporate job<br />
where I spent over 16 hours a day <strong>and</strong> had<br />
to give out tons of my energy to satisfy the<br />
high-net-worth clientele. During my weekly<br />
time off, I could only call food delivery or<br />
alternatively drive to the petrol station<br />
<strong>and</strong> collect something from the fast-food<br />
counter while getting my car refuelled.<br />
I love Dubai's convenience of getting<br />
everything done to satisfy the growing<br />
dem<strong>and</strong>s of a sophisticated consumer, <strong>and</strong><br />
I took full advantage of it. Despite the easy<br />
lifestyle <strong>and</strong> getting everything done at my<br />
comfort <strong>and</strong> ease, my energy levels were<br />
constantly down, so I knew it was time for<br />
a change!<br />
One day, a friend introduced me to a lady<br />
running a workshop on power routines. I was<br />
very sceptical at first as I thought I knew it<br />
all, but since she extended a complimentary<br />
invite to me, I decided to give it a try. I was<br />
introduced to a programme of simple yet<br />
insightful exercises to be followed daily,<br />
promising to deliver incredible energy<br />
results after 90 days of disciplined routine<br />
practice. Not only I did follow the system,<br />
but it became a habit for life.<br />
In this article, I would like to guide you<br />
through some of my top advice <strong>and</strong><br />
exercises to increase your levels of energy<br />
<strong>and</strong> stay in this flow throughout the day.<br />
57
THE BASE CAMP OF ENERGY<br />
As in every journey where preparation starts from the base camp, here I would like to remind<br />
you of a couple of well-known generic rules before we venture on exploring our energy peaks.<br />
1. RESTFUL SLEEP<br />
Lack of sleep depletes your strength. Adequate<br />
sleep improves your mental <strong>and</strong> physical energy,<br />
your immune system functions, <strong>and</strong> positive thought<br />
process. The basic feeling of restfulness <strong>and</strong> relaxation<br />
is interconnected with the ability to have a good<br />
quality sleep.<br />
2. EXERCISE<br />
As a friend of mine famously said, exercise is like the<br />
energy of love, the more you do it, the more you feel<br />
it. I am not talking about pushing yourself above your<br />
limits but following simple recommendations such as<br />
walking, swimming, <strong>and</strong> dancing daily for a minimum<br />
of 30 minutes will increase your energy quantity.<br />
When you make a move, your energy quantity will<br />
shift upward too.<br />
3. WHOLESOME FOOD<br />
Food rich in fibre like grains, nuts, seeds, vegetables<br />
will give you more vitality for an extended time. Avoid<br />
food with empty calories such as sugar <strong>and</strong> alcohol as<br />
it gives that buzz or ‘sugar rush’ for a short time, <strong>and</strong><br />
then very soon, you will feel the depletion of energy.<br />
4. WATER<br />
Sometimes, the reason why you feel low on strength<br />
<strong>and</strong> vitality is simply because you don’t have enough<br />
water in your body. Stay hydrated, <strong>and</strong> consume less<br />
caffeine <strong>and</strong> alcoholic drinks. Track your daily water<br />
essentials. The extended benefits of drinking water<br />
can help eliminate headaches, promote healthy skin,<br />
<strong>and</strong> increase metabolism, thus helping with weight<br />
loss.<br />
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5. LAUGHING<br />
Laughing gives you positive energy that also affects<br />
people around you. Watch something funny, read<br />
funny books, laugh with your friends, <strong>and</strong> create more<br />
occasions to be happy. Laugh provides excitement<br />
<strong>and</strong> keeps you motivated. Having fun stimulates your<br />
brain in a way that improves energy levels.<br />
6. BREAKS<br />
Taking more breaks in the form of little naps, meditation<br />
or simply sitting quietly <strong>and</strong> listening to music will<br />
elevate your liveliness. It seems counterintuitive;<br />
however, taking a break from work can actually help<br />
you get more work done. It is proven that the brain<br />
is actively processing all the information supplied<br />
throughout the day during the rest periods <strong>and</strong> while<br />
sleeping. After a rejuvenating break, you can grow in<br />
power <strong>and</strong> focus working on your task.<br />
7. NEGATIVE PEOPLE<br />
Be mindful who is in your<br />
circle <strong>and</strong> avoid negativity.<br />
Numerous studies have<br />
proven that there is a direct<br />
link of a positive outlook on<br />
life to your overall physical,<br />
mental, <strong>and</strong> emotional health<br />
that increases your resilience<br />
to any hardship in life <strong>and</strong><br />
sets you toward bigger<br />
goals. Share ideas with the<br />
people that are on your path<br />
of purpose, so you have as<br />
many allies as possible to<br />
fight negative distractors on<br />
the way.<br />
59
DEEP-DIVE FOR MORE ENERGY<br />
RESOURCES<br />
Let us take a deep-dive into the power of our<br />
conscious <strong>and</strong> subconscious mind. Learn a few<br />
techniques that are directly ordering our energy<br />
genie to supply more of the most essential life<br />
force.<br />
1. TAP INTO A POWERFUL STATE OF<br />
MIND.<br />
A powerful NLP technique called The Anchoring<br />
can help you associate a move, gesture, or a<br />
symbol to a positive state of mind that you can<br />
use when you feel low <strong>and</strong> depleted on energy.<br />
For example, your gr<strong>and</strong>mother’s fresh-baked<br />
cookies are bringing you to a relaxed <strong>and</strong> blissful<br />
state of mind. These experiences occur due to<br />
the power of association in our minds that are<br />
picking on from the environment <strong>and</strong> relating<br />
the sensation to an experience. By learning how<br />
to create a positive anchor, you can increase<br />
your energy stream every time you require.<br />
Think of a time in your life where you felt loads<br />
of buoyancy <strong>and</strong> high-spiritedness. You can also<br />
think of a word that you can associate with that<br />
state, could be some phrase from a favourite<br />
song or movie, a love name your partner is<br />
using or simply a word like vibrancy, greatness,<br />
strength.<br />
Now, we are going to install one more physical<br />
trigger into you; either you are going to press<br />
your thumb <strong>and</strong> the index finger together or<br />
grab your wrist <strong>and</strong> hold tight into it or clasp<br />
your h<strong>and</strong>s together. It is important to create a<br />
physical association with that state <strong>and</strong> use it<br />
while saying your power comm<strong>and</strong>.<br />
At this moment, I would like you to close your<br />
eyes <strong>and</strong> take a deep breath. Perhaps you want<br />
to st<strong>and</strong> up, move, dance, or simply relax on the<br />
floor, just follow your body. Be in that state when<br />
your energy is growing to that maximum, notice<br />
what is going on around you, apply the physical<br />
trigger you chose, <strong>and</strong> say the trigger word.<br />
Hold that for several seconds <strong>and</strong> release. After<br />
you let go of the physical trigger, look around<br />
yourself <strong>and</strong> take a couple of seconds out of the<br />
power state. Repeat the same exercise. Once<br />
you are done, open your eyes <strong>and</strong> look at the<br />
space to come completely out of the state.<br />
This anchor will be instilled in your system <strong>and</strong><br />
body, <strong>and</strong> every time you apply the technique<br />
you will gain use of your power resources even<br />
quicker, <strong>and</strong> each time it will be more effortless<br />
<strong>and</strong> clear for you.<br />
2. EMOTIONAL FREEDOM AND<br />
ENERGY MEDICINE IN ONE.<br />
This technique takes about 5-7 minutes, <strong>and</strong><br />
it is required to st<strong>and</strong> up <strong>and</strong> move away from<br />
your desk to shift the state you are in. You will<br />
be activating both your left <strong>and</strong> right brain<br />
with this exercise. Start with light tapping with<br />
your fingertips under your eyes between the<br />
hollow <strong>and</strong> the bonny part <strong>and</strong> let go of all<br />
that overwhelms you <strong>and</strong> no longer serves you.<br />
Continue your tapping motion on your chin <strong>and</strong><br />
move over to the collar bones using still the tip<br />
of your fingers or the whole palm to tap. Move<br />
slowly down to your thymus or the place in the<br />
middle-upper part of your chest above the heart<br />
level. Place 4 fingers <strong>and</strong> either tap or keep<br />
pressing this area for 5-<strong>10</strong> seconds. This point is<br />
known as the sea of tranquillity. While pressing,<br />
you will sense your heartbeat that will allow you<br />
to recharge <strong>and</strong> reconnect with yourself. Keep<br />
your fingers here for one or two minutes, <strong>and</strong><br />
you will become aware of a refreshing sensation.<br />
Following that, you can move your h<strong>and</strong>s under<br />
the shoulder bone where the collar bone <strong>and</strong><br />
the shoulder bone are connecting. Press or tap<br />
your fingers exactly in the hollow point <strong>and</strong><br />
experience a sense of “letting go” of all your<br />
tensions <strong>and</strong> heaviness. Remember always to<br />
breathe while pressing, release the air that is<br />
stuck <strong>and</strong> stagnant <strong>and</strong> bring new air, rich in<br />
oxygen <strong>and</strong> serenity.<br />
From here, you grab your left shoulder with<br />
your right arm <strong>and</strong> slide down your fingers<br />
to your right hip <strong>and</strong> do the opposite way.<br />
These diagonal slides help you criss-cross<br />
your meridian energy <strong>and</strong> activate the left <strong>and</strong><br />
right brain functions at the same time. You can<br />
perform this move <strong>10</strong> times, <strong>and</strong> while you cross<br />
your left side with your right <strong>and</strong> vice versa, the<br />
energy is moving <strong>and</strong> shifting already, which will<br />
bring you to a balanced state.<br />
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3. FINAL ENERGY ZIPPER TECHNIQUE<br />
Finally, from a st<strong>and</strong>ing position, bend forward with<br />
your h<strong>and</strong>s hanging freely in the air <strong>and</strong> go down as<br />
much as closer to the ground while breathing out. Hold<br />
on for a few seconds <strong>and</strong> slowly rise to a straight pose<br />
shaking your body softly right <strong>and</strong> left while coming<br />
out of the posture back to a st<strong>and</strong>ing pose. Once you<br />
are up interlacing your h<strong>and</strong>s <strong>and</strong> place them on the<br />
forehead <strong>and</strong> slightly pull them to the side, reaching<br />
with your fingers to your temple. Continue doing this<br />
pulling motion one step higher on the top of the head<br />
sliding as if you want to stretch open your head to<br />
receive more energy. Do this with full focus till the back<br />
of your head.<br />
Once you finalised the motions till the back of the head<br />
reaches to your shoulders. Grab your shoulders with<br />
both h<strong>and</strong>s simultaneously <strong>and</strong> with a swift motion,<br />
throw away <strong>and</strong> shake off everything that feels heavy<br />
from your shoulders down to the ground. With this<br />
movement, we take out the old <strong>and</strong> welcome the<br />
new energy that we need in our body. To complete<br />
the exercise <strong>and</strong> stay in this capacity, lift any h<strong>and</strong> up<br />
from the pelvic floor level to the chin as if you close<br />
up an imaginary zipper <strong>and</strong> when you reach the chin<br />
close an imaginary lock <strong>and</strong> throw away the key. Do this<br />
zipping motion several times <strong>and</strong> remain energetically<br />
protected.<br />
Throughout the years of human existence, these<br />
techniques were proven to deliver amazing energy<br />
results by using a more holistic mind-body approach.<br />
In ancient times, traditional cultures practised tools <strong>and</strong><br />
methods to increase <strong>and</strong> maintain the energy using<br />
simple <strong>and</strong> natural remedies <strong>and</strong> resources. These<br />
practices are used to maintain the needs of the body<br />
<strong>and</strong> mind into balance <strong>and</strong> optimal performance. As<br />
much as they are simple <strong>and</strong> easy to underst<strong>and</strong> <strong>and</strong><br />
follow as much, they are relevant in today’s changing<br />
world. Through commitment <strong>and</strong> consistent practice,<br />
they deliver as a byproduct the benefits of happiness,<br />
health, positive outlook to life <strong>and</strong> peak performance.<br />
ABOUT THE AUTHOR<br />
VYARA TOSHEVA<br />
Wellness, Spa <strong>and</strong> Retreats Business Consultant<br />
In over 19 years, Vyara Tosheva has gained professional<br />
experience in hospitality, leisure <strong>and</strong> wellbeing. Vyara<br />
graduated in Tourism Management <strong>and</strong> holds a Master’s<br />
Degree in Psychology <strong>and</strong> Sociology. She also holds a<br />
Bachelor’s Degree in Tourism, as well as internationallyaccredited<br />
certification courses in Hospitality <strong>and</strong> Spa<br />
Management. She travels the world to enhance her<br />
expertise through further certifications in Ayurveda,<br />
Wellness <strong>and</strong> Fitness Consultancy, Coaching <strong>and</strong><br />
Psychology.<br />
She is a certified NLP <strong>and</strong> EFT master coach <strong>and</strong> Reiki<br />
practitioner. She also led the opening of The Retreat<br />
Palm Dubai, the first wellness retreat resort in the UAE<br />
<strong>and</strong> GCC, as well as the Rayya Wellness <strong>and</strong> Poli-clinic<br />
Centre. She created <strong>and</strong> managed the first holistic<br />
retreats in a hotel environment where in-house <strong>and</strong><br />
visiting master practitioners, energy workers <strong>and</strong> doctors<br />
combine their knowledge with fitness, spa <strong>and</strong> beauty<br />
professionals to deliver transformational retreats.<br />
As a consultant, she advises <strong>and</strong> consults hospitality <strong>and</strong><br />
spa executives on the creation of wellness projects <strong>and</strong><br />
their execution.<br />
Vyara’s mission is to empower busy executives to create or<br />
enhance their business models geared toward a wellness<br />
lifestyle on both professional <strong>and</strong> personal levels. Her<br />
vision, on the other h<strong>and</strong>, is to create worldwide wellness<br />
<strong>and</strong> health retreat centres that provide premium services<br />
for its employees, guests <strong>and</strong> visitors.<br />
61
EMBRACING CHANGE:<br />
HOW IT’S DIFFERENT<br />
FOR EVERYONE<br />
Some changes we plan for, while others sneak up on us without any warning. In both<br />
cases, change is difficult <strong>and</strong> requires some perseverance <strong>and</strong> determination. Change that<br />
is unexpected is just as natural as the planned one. It is important to acknowledge that<br />
it is a natural part of life <strong>and</strong> often something we might not necessarily want or be ready<br />
for, but we certainly need. It creates an opportunity for growth, opening our eyes to new<br />
ways of life or approaching things. Change can transform your life in big ways; the impact<br />
of the change will depend on how you are processing the change. There are a few ways to<br />
manage unexpected changes. First, let’s keep in our mind moving forward that change is<br />
bound to happen, <strong>and</strong> we might not know when, but we should expect it.<br />
Cultivate perspective <strong>and</strong> curiosity – these two will help you navigate through this more<br />
smoothly. Gratitude will help you focus on things that you have <strong>and</strong> place things in<br />
perspective in any given situation. Curiosity will force you to look for opportunities amidst<br />
change <strong>and</strong> unravel a part of excitement about what the future might hold. Questions you<br />
might ask yourself in these times are:<br />
• What are some things that I am grateful for right now?<br />
• What opportunities might be there for me?<br />
• How can I take advantage of this change?<br />
• What is the worst-case scenario? Can I overcome it?<br />
62
The first step here is to accept the fact that a change<br />
is happening, <strong>and</strong> it might actually bring some new<br />
possibilities. To respond positively, you must be open<br />
to look at things in a new light <strong>and</strong> from a different<br />
perspective. Take a moment to see the possibilities. Ask<br />
yourself the following:<br />
• What am I not seeing about this change that might<br />
be beneficial for me?<br />
• What is the short-term/immediate picture here?<br />
• What can I do now from where I am not right now?<br />
• Where do I want to be moving forward?<br />
• Who do I want to be moving forward?<br />
• What is this teaching me?<br />
• What needs to change for me to adapt?<br />
• What am I gaining from this? Losing from this?<br />
• What are the options for moving forward?<br />
By exploring answers to these questions, it will give you<br />
a good overall perspective on the situation <strong>and</strong> possible<br />
responses that can be implemented. From here, you<br />
can work on your action plan to manage the change<br />
in a positive way. The key is to start – with small daily<br />
action that leads to big results in the long term. From<br />
neuroscience, we know that our brain processes change<br />
in small bites. We can implement this by introducing<br />
small actions daily, which is easy for us to implement<br />
<strong>and</strong> allows our brains to process the information easily.<br />
One of the major changes we are currently experiencing<br />
is the way we work. With the future of work on our<br />
doorstep, we must transform in the way that we approach<br />
work. We are forced to embrace this change, <strong>and</strong> again<br />
the choice is ours whether we are going to make the<br />
best of it or try to resist it, only hurting ourselves at the<br />
end. It is important to look at ways we can maintain<br />
our productivity while implementing new changes in<br />
the way that we work. While working from home can<br />
be highly productive, it can equally be detrimental to<br />
one’s work <strong>and</strong> organisations. Without a proper office<br />
setting, a schedule to follow, <strong>and</strong> team surroundings, it<br />
can be easy to be distracted <strong>and</strong> lose productivity. Here<br />
are some things you can implement to make the most<br />
of this change:<br />
• Creating a protective working space in your home<br />
Invest in a comfortable desk set-up or even a st<strong>and</strong>-up<br />
desk. This will help lessen lower back or hip pain <strong>and</strong><br />
promote better health in general. I don’t mean you<br />
should st<strong>and</strong> all day. Move around your house. Make<br />
sure to find times to sit throughout the day <strong>and</strong> push<br />
your shoulders back to ensure that you are sitting with<br />
good posture.<br />
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• Maintain productivity<br />
Maintain a normal routine as much as possible. Act as if<br />
you are going to the office - wake up at the same time as<br />
you normally would during working days. Avoid staying<br />
in your “home clothes” <strong>and</strong> maintain work attire; this<br />
goes a long way when it comes to productivity. Being<br />
creatures of habit, our brain might associate being at<br />
home as being in a relaxed state of mind, therefore, by<br />
following the same morning routine <strong>and</strong> wearing clothes<br />
that are not sweats or pyjamas, will help our brains<br />
maintain the right mindset while working at home.<br />
• Manage social disruptions <strong>and</strong> family interactions<br />
during working hours<br />
For example, if noise is an issue at home, maybe from<br />
kids or spouses, then investing in noise-cancelling<br />
headphones are a must. Set a schedule to let your family<br />
know, “I am going to be working from 8 am to noon,<br />
then taking a break for lunch.” This helps ensure you<br />
can focus without the nagging questions. In addition,<br />
you may need to set up some structure for the family to<br />
have activities or tag team working with your partner. Is<br />
social media a distraction? Then limit it by disabling the<br />
notifications that pop up, only keep essential ones on.<br />
• Taking ownership of your new normal<br />
When working from home, you are now the boss of<br />
you (in the physical space so to say). You need to be<br />
able to plan your day, set your tasks <strong>and</strong> ultimately<br />
manage priorities for yourself including work <strong>and</strong> home<br />
responsibilities. I find <strong>Out</strong>look or Google Calendar<br />
helpful in this case <strong>and</strong> timers to keep from spending<br />
too much or too little time on a particular task. Try to<br />
also manage your energy level <strong>and</strong> recognise when you<br />
have the energy to do the big heavy tasks versus the<br />
smaller ones which require less energy. What works for<br />
many is focusing on high energy tasks first thing in the<br />
morning for best focus. Finally, you might be under the<br />
impression that working from home establishes more<br />
work-life balance but be careful with that assumption.<br />
Working from home can also feel like being at a casino<br />
— you can get so caught up in your activity, in a relaxing<br />
environment, that you lose complete track of time. Make<br />
sure to take frequent breaks so you don’t burn out.<br />
ABOUT THE AUTHOR<br />
ELENA AGARAGIMOVA<br />
Managing Partner at Bessern <strong>and</strong> Talent Development Specialist<br />
Elena is an entrepreneur, talent development specialist, <strong>and</strong> education advocate<br />
with a deep interest in neuro <strong>and</strong> behavioural sciences. She is known for her<br />
ability to drive change within individuals <strong>and</strong> organisations that are looking to<br />
reach their potential <strong>and</strong> maintain their competitive edge in the business world.<br />
She has started her career in higher education, having worked across various<br />
institutions, departments <strong>and</strong> regions. In her recent years, she dove into business<br />
<strong>and</strong> joined Bessern, as well as founded a learning <strong>and</strong> developing consultancy,<br />
as well as several other projects within the talent development arena.<br />
She is an engaging skilled trainer <strong>and</strong> talent development specialist, credited<br />
with combining operations, education, <strong>and</strong> international expertise to design<br />
<strong>and</strong> deliver programs for diverse audiences. Elena has a strong passion for<br />
L&D, promoting creative <strong>and</strong> engaging workplaces <strong>and</strong> all about optimising<br />
performance through the development of others. As a career coach, Elena has<br />
over ten years of experience working individuals across different generations,<br />
supporting them in achieving their professional <strong>and</strong> personal goals.<br />
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BODY POSITIVITY:<br />
THE NEW MOVEMENT<br />
FOR A BETTER US<br />
Bodyweight can be a sensitive<br />
topic. In an age <strong>and</strong> era where<br />
we are glued to our phones more<br />
than ever before, it's easy to be<br />
influenced by what we see on social<br />
media. We compare our bodies<br />
to celebrities <strong>and</strong> influencers. We<br />
have become overly concerned<br />
with our natural physique <strong>and</strong><br />
visage, <strong>and</strong> to a great many, this<br />
phenomenon has become a source<br />
of insecurity.<br />
Body Positivity Movement is a<br />
social movement with the goal of<br />
making everyone accept their body<br />
form, physique <strong>and</strong> imperfections<br />
in a positive way. In other words,<br />
it's about the acceptance of<br />
one’s individuality <strong>and</strong> promotion<br />
of inward <strong>and</strong> outward selfconfidence.<br />
The message of this<br />
movement is clear <strong>and</strong> concise:<br />
we need to love our bodies <strong>and</strong><br />
accept ourselves for who <strong>and</strong> what<br />
we are.<br />
The Body Positive has its origins<br />
when Connie Sobczak <strong>and</strong><br />
Elizabeth Scott founded The Body<br />
Positive in 1996. Connie had<br />
bulimia, an eating disorder that<br />
started at the age of 15, which was<br />
a result of the body shame <strong>and</strong><br />
body hatred she was experiencing<br />
at the time. Connie founded the<br />
body positive in honour of her<br />
sister, who had also had bulimia.<br />
She thought that she needed to<br />
change the world.<br />
Being body-positive necessitates<br />
body confidence. It is not only<br />
expressed in the way a person<br />
feels about his or her looks, but<br />
also in his or her appreciation of<br />
the self leading to true happiness<br />
<strong>and</strong> contentment.<br />
HOW CAN YOU IMPROVE YOUR BODY CONFIDENCE?<br />
1. SHOW YOUR BODY SOME LOVE.<br />
We spend so much time focusing on what we hate about our bodies. It's<br />
important to flip the script. Focus on the things you love about your body <strong>and</strong><br />
appreciate them for what they are.<br />
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2. CONTROL YOUR MEDIA USAGE.<br />
By reducing the amount of time you spend<br />
on social media, you will start controlling the<br />
information that reaches you. You will find that<br />
this will help you regain your body confidence<br />
as you won’t have to compare yourself to<br />
anyone.<br />
3. TELL YOURSELF AFFIRMATIONS.<br />
We all need a reminder of how amazing<br />
<strong>and</strong> beautiful we are. Affirmations can help<br />
with that. Tell yourself, “I am beautiful. I am<br />
thankful for my body. I am wonderfully made”.<br />
The few minutes you spend in front of your<br />
mirror reciting your affirmations can create a<br />
huge difference in the way<br />
4. TAKE CARE OF YOUR BODY.<br />
Practise kindness with your body. This will,<br />
in turn, influence how you feel about it.<br />
Don’t starve yourself; it is important to eat a<br />
balanced diet so that your body can get all<br />
the nutrients it needs. Taking care of your<br />
body also includes pampering yourself every<br />
now <strong>and</strong> then. A hot bath or a massage will<br />
leave you feeling better about your body.<br />
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It's really important to remember that beauty<br />
st<strong>and</strong>ards, most of which are unrealistic, are all<br />
always changing. Stop trying to fit into the box<br />
that society has created for you. We, as a society,<br />
also have so much work to do in terms of our<br />
definition of beauty. Beauty comes in all forms,<br />
shapes, <strong>and</strong> sizes, <strong>and</strong> we should all be able to<br />
live without fear of judgment. Remember, you<br />
are worthy!<br />
5. SHOW OFF YOUR WARDROBE.<br />
Try to wear clothes that flatter your body <strong>and</strong><br />
stop trying to hide it behind baggy clothes. If<br />
you look good, you will feel good. Plus, play<br />
around with colours when dressing up. It’s fun.<br />
Different colours are known to lift up one’s<br />
mood; for example, yellow is known to make<br />
people feel happy.<br />
ABOUT THE AUTHOR<br />
Mutazindwa N. Amirah, a budding writer <strong>and</strong> blogger,<br />
currently studies at the Amity University Dubai. She<br />
is pursuing a Bachelor of Arts in Journalism <strong>and</strong> Mass<br />
Communication. She is interested in fashion, food<br />
<strong>and</strong> travel <strong>and</strong> dreams of being a news anchor in the<br />
future. She believes in sharing the wonderful <strong>and</strong><br />
diverse stories of people, <strong>and</strong> this led her to choose<br />
a career path of a writer <strong>and</strong> a journalist.<br />
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68<br />
Al Huwelat Street, Villa No 15 - 4<br />
Al Bateen , Al Falah St - Abu Dhabi, Tel: 02 666 0175
69
FOOD<br />
5 HOLIDAY<br />
TREATS TO<br />
RELISH<br />
THIS FESTIVE<br />
SEASON<br />
‘Tis truly the season to be<br />
jolly; surrounded by loved<br />
ones, giving <strong>and</strong> receiving<br />
gifts, <strong>and</strong> most importantly<br />
coming together to enjoy<br />
a festive treat (or two). The<br />
holidays, whilst joyous can<br />
be filled with a variety of<br />
hustles <strong>and</strong> bustles; those<br />
stellar holiday deals soon<br />
nullified by how fast they’re<br />
cleared, leaving the lavish<br />
seven-course meal in one’s<br />
head incomplete. However,<br />
there’s no need to fret;<br />
following are five recipes<br />
serving holiday classics,<br />
some with a festive twist that<br />
won’t have your kitchenware<br />
working overtime.<br />
1. GINGERBREAD COOKIES<br />
This is the ultimate sugar cookie for the holidays; featuring warm spices,<br />
molasses <strong>and</strong> brown sugar that take an integral part in creating these<br />
toasty <strong>and</strong> chewy-centred sweet treats.<br />
Preparation Time: 4 hours<br />
Bake Time: <strong>10</strong> minutes<br />
Total Time: 4 hours, 30 minutes<br />
Makes: 24 four-inch cookies<br />
Ingredients<br />
<strong>10</strong> Tablespoons (2/3 cup; 145g) softened unsalted butter<br />
3/4 cup (150g) light or dark brown sugar, packed<br />
2/3 cup (200g) unsulphured molasses<br />
1 large egg, at room temperature<br />
1 teaspoon pure vanilla extract<br />
3 <strong>and</strong> a 1/2 cups (437g) all-purpose flour (levelled)<br />
1 teaspoon baking soda<br />
1/2 teaspoon salt<br />
1 Tablespoon ground ginger<br />
1 Tablespoon ground cinnamon<br />
1/2 teaspoon ground allspice<br />
1/2 teaspoon ground cloves<br />
Optional, but totally worth it: royal icing or cookie icing<br />
Instructions<br />
• Beat the softened butter in a large bowl with a st<strong>and</strong> mixer or<br />
h<strong>and</strong>-held mixer till it is smooth <strong>and</strong> creamy; this should take about<br />
a minute at medium speed. Add the molasses <strong>and</strong> brown sugar <strong>and</strong><br />
beat them in on a medium to high speed until they’re well combined<br />
<strong>and</strong> creamy. If there’s any butter mix around the bowl, scrape it down,<br />
then, on high speed, beat in the vanilla extract <strong>and</strong> egg (the butter<br />
may separate, but keep going!)<br />
• Next, whisk the flour, baking soda, salt, ginger, cinnamon,<br />
allspice, <strong>and</strong> cloves together in a separate bowl until well combined.<br />
Then, gradually mix the dry ingredients into the wet ingredients<br />
until homogenised. The result should be a slightly sticky <strong>and</strong> thick<br />
cookie dough that should be further divided in half <strong>and</strong> separated<br />
into pieces of plastic wrap. Each half should be wrapped tightly<br />
<strong>and</strong> flattened into a disc of medium thickness. They are ready to be<br />
chilled (yes, it’s m<strong>and</strong>atory); a minimum of 3 hours is recommended,<br />
but overnight is best. The cookie dough can be kept refrigerated for<br />
a maximum of 3 days.<br />
• Preheat the oven to 350°F (177°C) <strong>and</strong> line 2-3 large baking<br />
sheets with parchment paper <strong>and</strong> set them aside. Take out any 1 disc<br />
of the chilled cookie dough from the refrigerator <strong>and</strong> flour a work<br />
surface, the rolling pin <strong>and</strong> your h<strong>and</strong>s. As this dough is quite sticky<br />
don’t be shy with the flour; be generous with it as needed. Roll the<br />
disc out until it is a 1/4-inch thick, grab your cookie cutters <strong>and</strong> cut<br />
out some shapes! Gather <strong>and</strong> re-roll your dough scraps until all your<br />
dough is used. After, gently place the shapes an inch apart from each<br />
other on the lined baking sheets. Bake the cookies for approximately<br />
9-<strong>10</strong> minutes, if the cookies are smaller than 4 inches, 8 minutes is<br />
best, if they are bigger than 4 inches, then 11 minutes should do the<br />
trick. Be sure to be vigilant as the heat in the oven varies in intensity<br />
across its surface.<br />
• After they’ve baked, give the cookies a 5-minute cool-off time<br />
on the baking sheet, <strong>and</strong> then transfer them to a cooling rack. Before<br />
you think of devouring them plainly, consider dressing the cookies<br />
up with some icing, to give them a creative flare; it also makes a<br />
great activity to involve others in customising their cookies.<br />
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2. HERBED CHEESE BALLS<br />
In the words of Country Living this delectable savoury treat is ‘delicious, looks great, <strong>and</strong><br />
serves a crowd. What more could you ask for?’ This recipe is an elegant nibble, serving<br />
smooth cheeses tainted by green filaments of fresh herbs.<br />
Makes: 12 - 16 servings<br />
Total time: 2 hours<br />
Ingredients<br />
8 oz./ 1 cup goat cheese, at room temperature<br />
8 oz./ 1 cup cream cheese, at room temperature<br />
1 tablespoon chopped fresh flat-leaf parsley<br />
1 tablespoon chopped fresh chives<br />
1 tablespoon fresh thyme leaves<br />
1 tablespoon finely grated lemon zest<br />
Kosher salt <strong>and</strong> freshly ground black pepper to taste<br />
1/2 cup toasted pine nuts<br />
Sliced baguette, for serving<br />
Instructions<br />
• With an electric mixer on medium speed, beat<br />
together, the goat cheese, cream cheese,<br />
parsley, chives, thyme, <strong>and</strong> lemon zest, till<br />
thoroughly homogenised. It usually takes about<br />
a minute or two.<br />
• Season to your liking <strong>and</strong> fold in the salt <strong>and</strong><br />
pepper.<br />
• Chill the cheese mixture, unformed, until it is<br />
slightly firm, approximately half an hour.<br />
• Place the pine nuts in a shallow dish <strong>and</strong> form<br />
the cheese mixture, with moderately wet h<strong>and</strong>s,<br />
into a ball. Afterwards, roll the cheese ball in the<br />
pine nuts, <strong>and</strong> ensure that it is fully covered to<br />
secure the cheese inside.<br />
• Thereafter, refrigerate it until it is completely<br />
firm; an hour or two is sufficient.<br />
• This tasty treat is most enjoyed alongside a<br />
toasted, sliced baguette.<br />
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3. SNOWMAN BREAD AND ONION DIP<br />
These snowmen are almost too cute to be eaten, but their complimentary onion dip makes<br />
resistance unbearable. Here is a mouth-watering treat that brings two comforting edibles<br />
together in the most inviting way.<br />
Makes: 8 single servings<br />
Total time: approx. 1 hour <strong>and</strong> 30 minutes<br />
Ingredients<br />
12 frozen dinner rolls<br />
8 oz/ 1 cup softened cream cheese (225 g)<br />
1 cup sour cream (230 g)<br />
1 medium sweet Vidalia onion, diced<br />
1 cup shredded white cheddar (<strong>10</strong>0 g), divided<br />
Salt <strong>and</strong> pepper, to taste<br />
16 small tomato slices<br />
8 small carrot pieces<br />
32 whole black peppercorns<br />
Instructions<br />
• Preheat the oven to 350°F (180°C).<br />
• Defrost the dinner rolls, split four of them in<br />
half then form them into small balls (one-half of<br />
larger balls <strong>and</strong> another of smalls to make the<br />
head <strong>and</strong> body of the snowmen).<br />
• Place them on a greased baking sheet, cover<br />
with a kitchen towel, <strong>and</strong> let them leaven as the<br />
dip is being made.<br />
• For the dip: Whisk together the cream cheese,<br />
sour cream, onion, ¾ cup (75 gram) of white<br />
cheddar, salt, <strong>and</strong> pepper. Pour the mixture into<br />
a greased pie dish <strong>and</strong> sprinkle the top with the<br />
remaining ¼ cup (25 gram) of cheddar.<br />
• Bake the dip for 30 minutes, then remove it<br />
from the oven <strong>and</strong> top it with the dinner rolls;<br />
the larger ones border the bowl with the smaller<br />
ones inside.<br />
• Embellish the rolls, by firmly pressing in; pieces<br />
of tomato for the scarf, a piece of carrot for the nose,<br />
<strong>and</strong> peppercorns for the eyes <strong>and</strong> buttons.<br />
• Pop it back in the oven for another 20 minutes.<br />
Once ready, carefully take it out <strong>and</strong> serve! (Or<br />
start ripping directly from the dish).<br />
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4. PEPPERMINT HOT CHOCOLATE<br />
Served appropriately with a peppermint stick, is this holiday-themed renditioned of one of<br />
the most beloved beverages, hot chocolate. Absolutely rich <strong>and</strong> velvety in texture, with a<br />
fresh intonation of peppermint to declare one cup as too little.<br />
Makes: 4 servings<br />
Total time: approx. 20-30 minutes<br />
Ingredients<br />
1/3 cup unsweetened cocoa powder<br />
1 quart/ 4 cups milk<br />
3 oz./1/2 cup semisweet chocolate chips<br />
7 peppermint sticks; 3 crushed (1/4 cup), 4 left whole<br />
A pinch of salt<br />
Instructions<br />
• In a medium saucepan, pour the cocoa powder<br />
<strong>and</strong> gradually whisk in the milk until all the cocoa<br />
has dissolved.<br />
• Follow in with the chocolate chips <strong>and</strong> crushed<br />
peppermint. Simmer them over medium heat<br />
for 8-<strong>10</strong> minutes, with occasional stirs, until the<br />
chocolate <strong>and</strong> peppermint have melted.<br />
• Once it boils, remove it from the heat, add a<br />
pinch of salt <strong>and</strong> ladle the beverage into mugs.<br />
Serve it timely with a festive peppermint stick.<br />
5. STRAWBERRY SANTA’S<br />
For a fruity close to this recipe discourse, these<br />
brilliantly red strawberry santa’s fit the festive theme<br />
to a T. Easy preparation, sweet results.<br />
Makes: 15 santa’s<br />
Total time: 15-20 minutes<br />
Ingredients<br />
1 box strawberry, fresh is preferred, but frozen<br />
can work too<br />
1 tube icing, or even better; whipped cream<br />
for a creamier santa<br />
mini chocolate chips, as needed<br />
Instructions<br />
• Slice the tops off the strawberries so that they can sit flat,<br />
as well as the tip of the strawberry to make Santa’s hat.<br />
• Squeeze some frosting or whipped cream on the<br />
strawberry <strong>and</strong> top it off with the hat.<br />
• Decorate the rest with frosting or whipped cream by<br />
adding buttons or white tips to the hats.<br />
• Thereafter, add the mini chocolate chips for the eyes.<br />
• According to a couple of reviews, strawberry santa’s are<br />
a bit troublesome, <strong>and</strong> tend to disappear into thin air!<br />
Make sure there are enough for family <strong>and</strong> friends!<br />
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Boutique No.8, Aswaaq Center,<br />
Al Badaa, Al Wasl Road,<br />
Dubai.<br />
Boutique 13, Building 8,<br />
Golden Mile Galleria,<br />
Palm Jumeirah, Dubai.<br />
www.mokha1450.com<br />
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FITNESS<br />
BEAT THE<br />
HOLIDAY<br />
BULGE<br />
The holiday season is fast approaching. For many, that<br />
means a period of excessive eating <strong>and</strong> drinking <strong>and</strong><br />
minimal activity. With all the celebrations happening at this<br />
time of year, the temptation to indulge is greater, <strong>and</strong> failing<br />
to plan for a healthy holiday can often lead to unwanted<br />
weight gain. With only <strong>10</strong> days away to Christmas, here are<br />
some tips to help minimise the damage from the excess of<br />
the festive season.<br />
AVOID GOING HUNGRY TO PARTIES<br />
Eating a meal or snack that is high in fibre <strong>and</strong> protein<br />
before going to a party can help to reduce hunger<br />
<strong>and</strong> increase satiety, without being heavy on the<br />
calories. The less hungry you are, the less likely you<br />
are to snack on high-calorie party food.<br />
If eating beforeh<strong>and</strong> is not an option, try to start off<br />
with some healthier options before indulging in the<br />
Christmas pudding or pavlova. Foods such as fresh<br />
fruit, nuts, olives, quality cheeses, salads, lean meat,<br />
fish, seafood & eggs are all good options over the<br />
sweets, chips, bread, potato bakes, pasta salads,<br />
crackers & dips.<br />
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CREATE A CALORIE DEFICIT<br />
If you know you are going to have a bit of a blowout on Christmas<br />
day, you can create a calorie deficit throughout the rest of the<br />
week. By eating less than normal or fasting on the days before,<br />
after or both, you can reduce the impact that a day of feasting can<br />
have on your diet <strong>and</strong> waistline.<br />
This can also be done on a daily basis. If you have a planned<br />
Christmas dinner where dessert, alcohol <strong>and</strong> other calorie-dense<br />
foods will be enjoyed, you can reduce the size of meals or have<br />
a fasting period before the event. If you’re going to have a big<br />
dinner, eat a lighter lunch. If it’s a big lunch, plan for a light<br />
breakfast <strong>and</strong> dinner. Try to limit the extra intake of food to special<br />
meals, as there may be only one or two.<br />
EXERCISE<br />
It is highly likely that you will consume more calories around the<br />
holidays due to the parties, large meals, <strong>and</strong> gifts of chocolate,<br />
sweets, <strong>and</strong> alcohol. Therefore, continuing to exercise is just as<br />
important throughout the holidays as at any other time of year. A<br />
high-intensity exercise session can burn off those extra calories,<br />
speed up your metabolism, <strong>and</strong> also help you deal with the added<br />
stress that sometimes comes with the season. In addition, you may<br />
be less likely to overeat knowing that you worked so hard at the<br />
gym that morning.<br />
It doesn’t necessarily have to be structured exercise either. It can<br />
be as simple as going for a ride or a walk while your kids are on<br />
that new bike that Santa brought them, getting involved in a<br />
game of backyard cricket, or going for a swim or a play with your<br />
children while at the beach or pool. Kids love when adults join in<br />
<strong>and</strong> play with them. Make the most of the extra leisure time that<br />
usually comes at this time of year. Getting outdoors can also give<br />
you a healthy dose of vitamin D, which is beneficial for healthy<br />
metabolism <strong>and</strong> body composition.<br />
DRINK PLENTY OF WATER<br />
Drinking enough water will keep you looking, feeling <strong>and</strong><br />
performing better throughout the holiday season. Staying wellhydrated<br />
can help boost your metabolism <strong>and</strong> make it easier for<br />
your body to burn unwanted fat. It can also help to fill you up,<br />
preventing you from overeating <strong>and</strong> can help to minimise the<br />
effects of a hangover.<br />
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LIMIT YOUR ALCOHOL<br />
Parties <strong>and</strong> alcohol often go h<strong>and</strong> in h<strong>and</strong> this time of<br />
year, but if you are trying to be health-conscious, limiting<br />
your alcohol consumption is a good place to start. When<br />
drinking, it’s not only the extra calories in the alcohol you<br />
need to be worried about but also the food you eat whilst<br />
drinking. Your body can’t store calories from alcohol as<br />
it does from food, so these need to be processed first,<br />
essentially pausing the metabolism of your calorie intake<br />
from whatever you’ve eaten. Also, it’s generally not the<br />
celery sticks <strong>and</strong> hummus you’re reaching for when<br />
having a drink either. Often, it’s the bowl of chips or the<br />
late-night souvlaki you’re having when drinking.<br />
If you are having a drink, try alternating alcoholic drinks<br />
with a drink of water. This will help to keep you hydrated<br />
<strong>and</strong> may also lessen the after-effects of a heavy drinking<br />
session. Not all alcohols are created equal either. White<br />
spirits such as vodka <strong>and</strong> gin are generally less caloriedense<br />
than darker spirits, beer, <strong>and</strong> wine. If you are<br />
looking to minimise the caloric impact of your drinks,<br />
vodka or gin with soda is a good option.<br />
While it can be good to indulge <strong>and</strong> have a good time<br />
this time of year, it’s best not to throw your health out<br />
the window completely. Remember that Christmas<br />
parties <strong>and</strong> family dinners are not all about food <strong>and</strong><br />
drink; they are about the people you love <strong>and</strong> want to<br />
celebrate with. If you already have a healthy eating or<br />
exercise regimen, try not to change it too much just<br />
because it’s the holidays. Think of your accomplishments<br />
throughout the year, is it worth undoing those for a week<br />
of indulgence? Maybe. That’s up to you to decide.<br />
Try not to “fall off the wagon” completely. If you do, the<br />
new year is just around the corner—the perfect time to<br />
build a new one.<br />
HAVE A PLAN<br />
If you are the type of person that has to eat whatever<br />
is on their plate, try using a smaller plate instead of a<br />
full-size one. Fill your plate once, <strong>and</strong> don’t go back for<br />
seconds. If you don’t love it, don’t eat it. How often do<br />
you take a bite of food <strong>and</strong> it’s not that good but eat it<br />
anyway? What wasted calories!<br />
Try not to keep treats or “problem foods” in your<br />
environment if you have trouble controlling your intake,<br />
or at least, hide them. You can always re-gift that box of<br />
chocolates if you think they will undo your healthy eating.<br />
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TRAVEL<br />
CONRAD<br />
MALDIVES<br />
RANGALI<br />
ISLAND<br />
The resort welcomes guests<br />
to relish in the br<strong>and</strong> new<br />
‘The Muraka VIP Experience’<br />
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In the spirit of an eternal summer aesthetic,<br />
the Conrad Maldives Rangali Isl<strong>and</strong><br />
welcomes guests to spend a relaxing<br />
time in paradise. The resort guarantees<br />
a trip to remember, filled with the finest<br />
dining, contemporary accommodation,<br />
<strong>and</strong> moments of revitalisation, set against<br />
an extraordinary backdrop. Conrad<br />
Maldives Rangali Isl<strong>and</strong> expresses an<br />
accord of form, function <strong>and</strong> innovation<br />
in driving hospitality trends that have<br />
set the benchmark in its style. Rejecting<br />
trends in design to create a space that<br />
invites <strong>and</strong> inspires with a distinctive<br />
design that sits in perfect harmony with<br />
the natural environment. The resort,<br />
truly a class of its own, is an inspirational<br />
backdrop featuring intuitive service,<br />
infinite connections <strong>and</strong> a distinctive mix<br />
of once-in-a-lifetime experiences making<br />
it an extraordinary destination for couples<br />
<strong>and</strong> families to discover paradise.<br />
“As the world's first undersea residence<br />
with pioneering accommodation, both<br />
above <strong>and</strong> below the surface of the water,<br />
The Muraka is a breathtaking destination<br />
for a completely unique immersive<br />
journey into nature that cannot be found<br />
anywhere else in the world,” said Carla<br />
Puverel, the new General Manager of<br />
Conrad Maldives Rangali Isl<strong>and</strong>.<br />
“Through a range of enchanting offerings,<br />
we aim to bring memorable travel<br />
experiences to our cherished Middle<br />
Eastern guests.”<br />
For larger families travelling from the<br />
Middle East, the resort boasts newly<br />
redeveloped Deluxe Beach Villas that<br />
have been architecturally designed to sit<br />
in harmony with the natural surroundings.<br />
Each of these villas features a spacious<br />
living area illuminated with natural light,<br />
a signature outdoor shower <strong>and</strong> have<br />
private access to the resort’s palm treefringed<br />
beach.<br />
Designed as a celebration of Maldivian<br />
culture, Conrad Maldives Rangali Isl<strong>and</strong> is<br />
the perfect place for couples <strong>and</strong> families<br />
who want to enjoy a heavenly paradise<br />
vacation with adventurous opportunities<br />
to swim with manta rays <strong>and</strong> whale sharks,<br />
delve into local culture <strong>and</strong> embark on<br />
soul-enriching discoveries designed with<br />
meaning <strong>and</strong> purpose.<br />
In addition to the competitive offers<br />
of the resort, Conrad Maldives Rangali<br />
Isl<strong>and</strong> participates in Hilton Honors, the<br />
award-winning guest-loyalty program for<br />
Hilton’s distinct hotel br<strong>and</strong>s. Guests can<br />
use their points to upgrade their stay or<br />
book one of the resort’s incredible Water<br />
Villas.<br />
Members who book directly have access<br />
to instant benefits, including a flexible<br />
payment slider that allows members to<br />
choose nearly any combination of points<br />
<strong>and</strong> money to book a stay, an exclusive<br />
member discount, free st<strong>and</strong>ard Wi-Fi<br />
<strong>and</strong> the Hilton Honors mobile app.<br />
Conrad Maldives Rangali Isl<strong>and</strong> is<br />
located In Rangali Isl<strong>and</strong>, Maldives.<br />
To book a reservation at Conrad<br />
Maldives Rangali Isl<strong>and</strong>, please call<br />
+960 668 0629 or visit conradmaldives.<br />
com. To see the latest updates <strong>and</strong><br />
conversations about this isl<strong>and</strong> getaway,<br />
visit Instagram @conrad_maldives,<br />
Facebook @conradmaldivesrangaliisl<strong>and</strong><br />
or conradmaldives.com.<br />
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SAADIYAT ROTANA RESORT & VILLAS<br />
SAADIYAT ISLAND, ABU DHABI<br />
UNITED ARAB EMIRATES<br />
T: +971 2 697 0000 | F: +971 2 697 0123
FOR THE<br />
CULTURE<br />
FOCUS:<br />
What are you paying attention to? In a world where the<br />
fight for our attention is fierce, it is very hard to focus.<br />
For the next three to four minutes, I am asking you to<br />
focus on reading this article. Believe it or not, that might<br />
not be easy for a large number of people. Our ability<br />
to focus has been obliterated by the constant flow of<br />
information coming at us from every angle. If you are<br />
reading this article from your mobile phone, then you<br />
are even less likely to be able to focus on what you are<br />
reading, because the urge to keep scrolling might just<br />
be stronger than you can control.<br />
In this article, I hope to offer you some good reasons<br />
why you should focus on being able to focus on some<br />
techniques to help you improve your ability to focus. I<br />
also hope to outline some of the benefits of focussing<br />
on one thing at a time. If you are able to read to the end,<br />
then I have a challenge for you.<br />
WHY SHOULD WE FOCUS?<br />
People’s ability to focus <strong>and</strong> do deep work is so rare<br />
nowadays that it has become more valuable. We are<br />
constantly being distracted, <strong>and</strong> our attention span<br />
has diminished to a minuscule percentage of what it<br />
should be. When was the last time you shut everything<br />
out <strong>and</strong> focussed on the movie you were watching, the<br />
conversation you were having, the book or article you<br />
were reading? Many people use the excuse that they are<br />
multitasking, but science has proven that multitasking is<br />
a myth. When you are trying to do many things at the<br />
same time, your attention is split, <strong>and</strong> something will be<br />
affected in the long or short term. There are only two<br />
states; you are either focussed or distracted.<br />
Multitasking used to be seen as an asset in many circles,<br />
but people are coming to the realisation that multitasking<br />
is actually not a strength. Adverts for jobs used to ask for<br />
people who are good multitaskers but this is increasingly<br />
becoming a thing of the past. Nowadays, your ability to<br />
focus is becoming more <strong>and</strong> more valuable, <strong>and</strong> I see it<br />
becoming an essential skill for many job adverts in the<br />
very near future.<br />
Cal Newport, (one of my favourite authors) in his book<br />
Deep Work states that professional activities performed<br />
in a state of distraction-free concentration or focus that<br />
push your cognitive capabilities to their limit create new<br />
value, improve skill <strong>and</strong> are hard to replicate. Being able<br />
to focus on one thing at a time for an extended period of<br />
time is becoming the new superpower.<br />
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FOCUS BY DESIGN<br />
I decided to call this section of the article focus by<br />
design because I wanted to highlight the fact that,<br />
to be able to focus on what you are doing, you will<br />
have to become very deliberate. Remember, I told<br />
you earlier that you are constantly being distracted.<br />
In fact, many of the things which distract us were<br />
designed to do so. When you have time, you can<br />
read more about the effects that constantly scrolling<br />
through social media has on our brains.<br />
In order to ensure that we are able to focus, we must<br />
design every aspect of our lives to be as free from<br />
distraction as possible, start by clearing some of the<br />
apps from your phone which you find most distracting,<br />
turn off all notifications except the ones which are<br />
essential. Do you really need to know when your<br />
friend posts something new on Facebook? Create<br />
a distraction-free zone in your home. This should be<br />
a space in which no electronics are allowed, for me,<br />
this is my bedroom. In my bedroom, I do not have a<br />
television or any electronic devices; this means that<br />
when I am there, I can find the space to focus on<br />
reading, thinking, sleeping etc.<br />
DEDICATE TIME TO FOCUS. When we are at work,<br />
it might be hard to focus on just one thing. We are<br />
often required to pay attention to several things<br />
at the same time, but this does not mean that we<br />
should neglect the need to focus. It simply means<br />
that we might have to schedule time <strong>and</strong> space to<br />
focus.<br />
DECLUTTER YOUR MIND. When we are<br />
bombarded by thoughts, it is virtually impossible to<br />
focus, this may take some practice, but being able to<br />
focus our thoughts is key. Meditation helps with this,<br />
especially if we have a very busy mind. My personal<br />
favourite thing to do is to write down the thoughts<br />
that keep bombarding me <strong>and</strong> that way they are out<br />
of my head <strong>and</strong> down on paper.<br />
The next step might be hard for many but try to<br />
declutter your physical surroundings. Remove<br />
anything that does not serve you. Clear your desk<br />
<strong>and</strong> make it as clean as possible, only keep the most<br />
essential things on your desk. This means that when<br />
you sit down to work, there is very little to grab your<br />
attention. This goes for both your physical desk <strong>and</strong><br />
your computer desktop. While we are on the topic<br />
of the computer, if you are like me <strong>and</strong> you have<br />
several tabs open at the same time, try only to have<br />
a maximum of one or two tabs open at any given<br />
time. If you want to store tabs for future use, simply<br />
bookmark them.<br />
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HARDCORE FOCUS CHALLENGE<br />
I promised that if you read to the end, I had<br />
a challenge for you, so here we go. Delete<br />
all social media apps from your phone (yep<br />
you heard me right). A few months ago, I<br />
realised that scrolling in social media was<br />
taking way more time out of my day than<br />
I cared to admit but thanks to advanced<br />
screen time reports, it was hard for me<br />
to deny, as the evidence was right there<br />
in front of me. I decided to improve my<br />
ability to focus by scheduling social media<br />
usage to after work hours <strong>and</strong> for an hour<br />
at most each day. I also committed to<br />
being more of a content creator than a<br />
content consumer. This gave me a more<br />
productive purpose for being on social<br />
media.<br />
Ready to become even more hardcore<br />
about focusing? Download this resource.<br />
The cost to your productivity, ability to<br />
focus <strong>and</strong> general well-being can be<br />
staggering. This app gives you control. It<br />
is a paid service with a free version that is<br />
perfectly fine for individual use. There are<br />
also other similar services out there that do<br />
the same thing, so do a search for the one<br />
that suits you. Block out distractions <strong>and</strong><br />
focus!<br />
ABOUT THE AUTHOR<br />
LEISA GRACE WILSON is an<br />
educator, entrepreneur <strong>and</strong> blogger.<br />
She currently lives in Abu Dhabi with her<br />
seven-year-old twin boys <strong>and</strong> husb<strong>and</strong>.<br />
Leisa is passionate about personal<br />
development, entrepreneurship,<br />
finances <strong>and</strong> the world of education.<br />
You can connect with Leisa by visiting<br />
her blog www.leisagrace.com or<br />
connect with her on Linkedin https://<br />
www.linkedin.com/in/leisagrace/<br />
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STEP INTO<br />
SELF–CENTRICITY<br />
Have you stopped to look at<br />
yourself lately? Are you honestly<br />
content with yourself? What about<br />
appreciation; have you given as<br />
much as you deserve? Are you<br />
bombarded by the noise created<br />
everywhere? Is it getting on<br />
your nerves? There are countless<br />
reasons to hold on to things<br />
that may give us problems. We<br />
might feel emotionally insecure,<br />
socially awkward, or even culturally<br />
disconnected.<br />
Everyone has their own emotional,<br />
social <strong>and</strong> cultural problems.<br />
We all have the right to our own<br />
expression <strong>and</strong> conceptualisations.<br />
They are important to one’s<br />
existence <strong>and</strong> purpose. Remember<br />
to be comfortable with what you<br />
are <strong>and</strong> avoid acting what you<br />
are not. Other people might<br />
misunderst<strong>and</strong> you but to whose<br />
expense will it be if you refuse to<br />
get out of your own way?<br />
Everybody has a self to maintain<br />
<strong>and</strong> develop. Being what you are<br />
is important, especially nowadays<br />
when everybody seems to want to<br />
be somebody else. The concept<br />
of being you is gradually fading,<br />
but this should not hold you for<br />
showing what you are. Focus on<br />
developing <strong>and</strong> growing yourself.<br />
Don’t be distracted by what you<br />
see <strong>and</strong> let go of the baggage that<br />
is keeping your true self hidden.<br />
You are the universe; you aren’t in<br />
the universe. - Eckhart Tolle<br />
Your self-development depends<br />
on how much you can disassociate<br />
yourself from others. It is a sad<br />
reality that most are looking<br />
at others to give themselves a<br />
definition. It is clear that he is<br />
implying to trust yourself. You are<br />
the best when you are contented<br />
enough to appreciate your good<br />
<strong>and</strong> bad side. Nobody can value<br />
your worth but yourself.<br />
Sometimes, you have to be selfish<br />
to be selfless. - Edward Albert<br />
The idea of being selfish is known<br />
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as a bad thing, but there are times that we need to think<br />
of ourselves first to grow. Once you develop <strong>and</strong> nurture<br />
yourself to the best, you can then help the people around<br />
you <strong>and</strong> give them what you think your purpose is.<br />
Selfishness is not living your life as you wish; it is asking<br />
others to live their lives as you wish.- Oscar Wilde<br />
People have a natural instinct of taking what they can<br />
from other people to survive. Selfishness is then can be<br />
used for other people to strive for themselves. Be eager<br />
to let yourself grow. Being self-centred is then a positive<br />
way to promote self-expression, worth <strong>and</strong> dedication.<br />
I love myself, but it can do what it wants whenever it<br />
wants, I don’t mind… One day at a time, the sun gon’<br />
shine. - Kendrick Lamar<br />
It is important to note that loving yourself is the highest<br />
kind of love. The world is always at war with itself.<br />
Everybody has a voice, yet nobody will listen. Loving<br />
yourself will give you emotional stability. Don’t let others<br />
dictate you on how you should feel loved or why you<br />
should be loved. Give yourself the right to be the best<br />
version of you. Let go of the negative mindset around<br />
you. Believe <strong>and</strong> accept what you are. Be self-centred<br />
<strong>and</strong> love yourself to the fullest.<br />
ABOUT THE AUTHOR<br />
JEROME DOUGLAS<br />
Jerome Douglas is a new dad, trained teacher, poet<br />
<strong>and</strong> writer from the beautiful isl<strong>and</strong> of Jamaica.<br />
His personal philosophy is “If it is for me to be,<br />
then it is up to me.” He attended the Catholic<br />
College of M<strong>and</strong>eville in Jamaica. Additionally,<br />
he is a community builder <strong>and</strong> humanitarian who<br />
volunteers his time to help with the academic <strong>and</strong><br />
social well-being of people in his Central Jamaica<br />
community <strong>and</strong> surrounding areas.<br />
89
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BOOK REVIEW<br />
5 Books on Our Release Radar<br />
The Black Friend: On Being a Better White Person<br />
by Frederick Joseph<br />
In The Black Friend, Frederick Joseph looks back on the racism he experienced as a transfer student in a<br />
predominantly white school <strong>and</strong> considers how he might h<strong>and</strong>le such situations now. On top of his own<br />
experiences, each chapter includes a section written by activists or artists which scrutinise everything racismrelated,<br />
from white privilege to microaggressions to cultural appropriation <strong>and</strong> much more. The book also<br />
includes an encyclopedia of racism, which offers more detail on historical events <strong>and</strong> clears up the terminology—a<br />
necessity for anyone looking to improve their awareness <strong>and</strong> to be actively anti-racist.<br />
Publication date: Dec 1, 2020<br />
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Think Again: The Power of Knowing What You Don’t Know<br />
by Adam Grant<br />
Hitting our shelves in February, Adam Grant’s forthcoming book, Think Again, questions the validity of how we<br />
assess intelligence, proposing that it’s our ability to unlearn what we know <strong>and</strong> rethink our opinions that is the<br />
mark of true smarts. More often than not our default is defence mode, where we live in bubbles <strong>and</strong> surround<br />
ourselves with those who<br />
Publication date: February 2, 2021<br />
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The Soul of a Woman<br />
by Isabel Allende<br />
Bestselling author Isabel Allende meditates on what it means to be a woman <strong>and</strong> how feminism has shaped her<br />
throughout her life.<br />
As a young woman coming of age in the late 1960s, she rode the second wave of feminism. Among a tribe of<br />
like-minded female journalists, Allende for the first time felt comfortable in her own skin, as they wrote “with<br />
a knife between our teeth” about women’s issues. She has seen what the movement has accomplished in the<br />
course of her lifetime. And over the course of three passionate marriages, she has learned how to grow as a<br />
woman while having a partner, when to step away, <strong>and</strong> the rewards of embracing one’s sexuality.<br />
Publication date: March 2, 2021<br />
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The Data Detective: Ten Easy Rules to Make Sense of Statistics<br />
by Tim Harford<br />
Tim Harford untangles statistics for the average reader with the easy rules to help you better underst<strong>and</strong> what<br />
all the numbers mean <strong>and</strong> how to use them in your life.<br />
Today we think statistics are the enemy, numbers used to mislead <strong>and</strong> confuse us. That’s a mistake, Tim Harford<br />
says in The Data Detective. We shouldn’t be suspicious of statistics—we need to underst<strong>and</strong> what they mean<br />
<strong>and</strong> how they can improve our lives: they are, at heart, human behaviour seen through the prism of numbers<br />
<strong>and</strong> are often “the only way of grasping much of what is going on around us.” If we can toss aside our fears<br />
<strong>and</strong> learn to approach them clearly—underst<strong>and</strong>ing how our own preconceptions lead us astray—statistics can<br />
point to ways we can live better <strong>and</strong> work smarter.<br />
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Publication date: February 2, 2021
Remember: The Science of Memory <strong>and</strong> the Art of Forgetting<br />
by Lisa Genova<br />
Neuroscientist Lisa Genova explores how memories are made <strong>and</strong> how we retrieve them, explaining why we remember,<br />
why we forget <strong>and</strong> how to help protect our memory.<br />
In Remember, neuroscientist <strong>and</strong> acclaimed novelist Lisa Genova delves into how memories are made <strong>and</strong> how we<br />
retrieve them. You’ll learn whether forgotten memories are temporarily inaccessible or erased forever <strong>and</strong> why some<br />
memories are built to exist for only a few seconds (like a passcode) while others can last a lifetime (your wedding day).<br />
You’ll come to appreciate the clear distinction between normal forgetting (where you parked your car) <strong>and</strong> forgetting<br />
due to Alzheimer’s (that you own a car). And you’ll see how memory is profoundly impacted by meaning, emotion,<br />
sleep, stress, <strong>and</strong> context. Once you underst<strong>and</strong> the language of memory <strong>and</strong> how it functions, its incredible strengths<br />
<strong>and</strong> maddening weaknesses, its natural vulnerabilities <strong>and</strong> potential superpowers, you can both vastly improve your<br />
ability to remember <strong>and</strong> feel less rattled when you inevitably forget. You can set educated expectations for your<br />
memory, <strong>and</strong> in doing so, create a better relationship with it. You don’t have to fear it anymore. And that can be lifechanging.<br />
Publication date: March 23, 2021<br />
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