Sneakers Booklet

Sneakers. Wonderful, wonderful sneakers.
I'm standing here in front of what to the
untrained eye, I'm sure looks like a big
wall of colorful footwear.
The value of all the shoes on this wall...
is somewhere around a million dollars.
The sneaker industry has become a
multi-billion-dollar business in just three decades.
Now, they are every color of the rainbow.
Popular everywhere, from the
basketball court to the boardroom.
Part of this is a mind-game.
Even if you're not a dancer or an athlete,
you can feel like one.
Sneakers started out, as simple foot protection...
for our lovely feet.
Today, they've been transformed
into something much more...
curious.
Jeff Goldblum
1

Runners
CANADA
Tennis Shoes
UNITED STATES
Tênis
BRAZIL
Trainers
BRITAIN
Canvers
NIGERIA
Sportex
GREECE
Takkies
SOUTH AFRICA
Names Around
the World
Canvas Shoes
INDIA
Track Shoes
SINGAPORE
Rubber Shoes
PHILLIPINES
Sandshoe
AUSTRALIA
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“The night-officer
is generally
accustomed to
wear a species of
India-rubber shoes
or goloshes.
These are termed
‘sneaks’ by
the women.”
— Female Life in
Prison, 1863
4 5

6
TOP 5 MOST
EXPENSIVE
#4
Air Jordan 12
(Flu Game)
$104,000
#1
#2
OVO x Air Jordan
(Solid Gold)
$2,000,000
Nike Moon Shoe
(1972 Olympics)
$437,500
#5
Air Jordan 12 OVO
(Drake Edition)
$100,000
#3
Converse Fastbreak
(Michael Jordan)
$190,373
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8
9

10
$25,000,000,000
COMBINED US REVENUE OF NIKE, ADIDAS, AND UNDER ARMOUR SNEAKER SALES IN 2013
$55,000,000,000
INTERNATIONAL SNEAKER MARKET VALUE IN 2016
$75,753,000,000
PROJECTED MARKET VALUE OF THE US SNEAKER INDUSTRY IN 2020
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13
“And out of my speakers I did speak...
...I wore my sneakers but I’m not a sneak...
...My ADIDAS touch the sand in a foreign land...
...with mic in hand, I cold took command.”
from “My Adidas”
RUN-DMC,1986
12

14 SOME SNEAKERS CAN LAST UP TO
15
1000
SOME SHOES CAN LAST UP TO
YEARS
IN A LANDFILL

Shoe tossing is the act of using footwear as a
projectile. It is often associated with tossing a pair
of shoes with the laces tied together onto raised
wires such as telephone wires and power lines,
as well as trees. There is no definitive explanation
for its purpose, but many theories and testimonies
have been put forth to explain the phenomenon.
MARKING GANG TERRITROY
CELEBRATING GRADUATION
GRIEVING GUN VIOLENCE
BULLYING TACTIC
LOSING VIRGINITY
BOREDOM
BET PUNISHMENT
16
17

18
Jim Thorpe was a Native
American athlete who
competed in the 1912
Olympics. Before his final
event, the decathlon, his
running shoes were stolen.
He ended up wearing two
mismatched shoes found in
the trash, and was able to
win the gold medal anyway.
[Jim pictured wearing the
infamous mismatched shoes]
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JON BON JOVI
21

Designed by Parker Pennell
ARGD 3060 Fall 2020
Typefaces Used
Futura PT
Benguiat Pro ITC
Sources:
The Washington Post, “How basketball shoes became
a billion-dollar business”, Drew Harwell, 2015
“Female life in Prison, by a Prison Matron”,
Frederick William Robinson, 1863
Footshop Blog, “The World's 17 most
expensive sneakers”, Honza Nosek, 2020
WBEZ, “Shoes on a Wire: Untangling
an Urban Myth”, Meribah Knight, 2015
foorfiles, “Ever Seen Shoes On Power Lines?
Here’s What It Means”, Kambra Clifford,
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