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Doing Business In - International Franchise Association

Doing Business In - International Franchise Association

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ongoing. Most transfers using contracts based on these model clauses do not require<br />

prior approval. Companies must bear in mind that the transfer of personal data to third<br />

countries is a processing operation that is subject to the general data protection<br />

Directive regardless of any Safe Harbor, contractual or consent arrangements.<br />

EU countries’ Data Protection Authorities (DPAs) and large multinational companies are<br />

also developing a third major approach to compliance with EU rules on transfers of<br />

personal data to countries outside the EU. This is based on country-by-country approval<br />

of “binding corporate rules” (BCRs). Companies that set up BCRs that satisfy European<br />

DPAs will be able to use the presumption of conformity that these approvals provide to<br />

transfer personal data from the EU to any location in the world – not just the United<br />

States. BCRs can be a tool for compliance with privacy rules on a global scale. The<br />

process of negotiation and approval of the BCRs is currently lengthy and complex, and<br />

has not been attempted by small or medium-sized companies.<br />

Key Links: http://www.export.gov/safeharbor/<br />

http://ec.europa.eu/justice_home/fsj/privacy/modelcontracts/index_en.htm<br />

http://ec.europa.eu/justice_home/fsj/privacy/workinggroup/wpdocs/2007_en.htm<br />

Establishing an Office Return to top<br />

For most small or mid-sized firms, an office in the Czech Republic is not worth the time<br />

and expense. If you decide to do so, however, we recommend that you work with a local<br />

attorney who can take on the burden of corporate registration and other paperwork.<br />

Prague has a well-educated, multilingual population, many of whom have years of<br />

experience in working for Western firms. Companies offering attractive salaries can<br />

normally secure a talented nucleus of local staff for a new office. Executive recruiting<br />

firms are active in Prague, though most executives use word-of-mouth to make hiring<br />

decisions.<br />

Franchising Return to top<br />

Franchising has finally become a well-known, successful and popular concept in the<br />

Czech market and it is poised for further growth. After a rather moderate start in the<br />

1990s, franchising has seen a rapid growth especially after the Czech Republic’s<br />

accession to the EU in 2004. Czechs have seen the success of the foreign franchising<br />

systems and are now founding domestic franchising concepts and expanding abroad.<br />

There are currently about 150 franchised brands on the Czech market, up by 67% over<br />

the last three years. The total number of licensee holders increased by 33% over the<br />

last three years, from 752 to over 1000 holders in 2006. Approximately 50% of the<br />

franchised brands are of Czech origin. Most of these businesses operate in the<br />

hospitality, hotel and retail markets.<br />

Thanks to its advantageous geographic position and rapid economic development, the<br />

Czech Republic is an ideal starting point for expanding a franchise into Central and<br />

Eastern Europe. Many foreign franchise networks operating in Europe are still missing<br />

in the Czech Republic and they are expected to enter the market soon. There is still a

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