Doing Business In - International Franchise Association

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Return to table of contents Chapter 2: Political and Economic Environment For background information on the political and economic environment of the country, please click on the link below to the U.S. Department of State Background Notes. http://www.state.gov/r/pa/ei/bgn/3237.htmI Return to table of contents
Return to table of contents Chapter 3: Selling U.S. Products and Services • Using an Agent or Distributor • Establishing an Office • Franchising • Direct Marketing • Joint Ventures/Licensing • Selling to the Government • Distribution and Sales Channels • Selling Factors/Techniques • Electronic Commerce • Trade Promotion and Advertising • Pricing • Sales Service/Customer Support • Protecting Your <strong>In</strong>tellectual Property • Due Diligence • Local Professional Services • Web Resources Using an Agent or Distributor Return to top The Czech Republic is geographically small, with 10 percent of the population and most decision-makers concentrated in the capital city of Prague. It is a market where good personal relationships are crucial, and everyone seems to know everyone else. Therefore, we recommend basing your approach on finding and supporting a Czech partner, agent, or distributor. An agent or distributor based in Prague can offer good coverage of the entire country. Though many will offer to represent your firm throughout Central Europe, we have found that a one-country, one-agent approach works best. <strong>In</strong> general, agents and distributors will expect exclusivity. Be careful to negotiate an agreement that ties exclusivity to performance, either with a time limitation on the agent/distributor agreement, or a clause that allows termination for non-performance. Good support and management of the agent-distributor relationship is crucial. Many distributors are thinly capitalized and understaffed, yet represent a wide variety of foreign companies. They often focus efforts on the hottest-selling product of the moment, at the neglect of others. Professional services firms, educational institutions, and engineering firms should use local partners as their entrée into the market. Using a local partner’s facilities and staff will bring costs down to competitive levels, and your local partner’s contacts will be crucial to developing business. Many U.S. firms use the Commercial Service’s Gold Key program and trade missions to meet and interview potential partners. For more information on these and other services, please view our website: http://www.buyusa.gov/czechrepublic/en/
Page 1 and 2: Doing Business in the Czech Republi
Page 3: table for conversion to the euro ha
Page 7 and 8: Key Link: http://www.ombudsman.euro
Page 9 and 10: lack of U.S. firms present, so U.S.
Page 11 and 12: Key Link: http://ec.europa.eu/inter
Page 13 and 14: sales. The cadre of agents has expa
Page 15 and 16: eceptions at industry trade shows i
Page 17 and 18: http://www.efsa.europa.eu/EFSA/Scie
Page 19 and 20: Key link: http://ec.europa.eu/consu
Page 21 and 22: Copyright The EU’s legislative fr
Page 23 and 24: design. Amendments to the trademark
Page 25 and 26: Provisions of Nutritional Labeling:
Page 27 and 28: Return to table of contents Chapter
Page 29 and 30: Resources Return to top Updated inf
Page 31 and 32: Automotive Parts and Equipment (APS
Page 33 and 34: Electronic Components (ELC) Overvie
Page 35 and 36: Medical Equipment (MED) Overview Re
Page 37 and 38: Telecommunications Eq. (TEL) Overvi
Page 39 and 40: Center for e-Commerce www.e-commerc
Page 41 and 42: • Project financing comes from va
Page 43 and 44: • Metal detectors • Monitoring
Page 45 and 46: Financial Services (FNS) Overview R
Page 47 and 48: Association of Czech Building Savin
Page 49 and 50: There is room for growth in the fas
Page 51 and 52: Contacts: Hana Obrusnikova, Senior
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Contacts: U.S. Commercial Service M
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Fish and crustaceans (HTS Number: 0
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For information on existing trade b
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• 20 days from the date on which
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Since May 1, 2007, with the impleme
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Customs Regulations and Contact Inf
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Contact Information at national cus
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technical committee whereas CENELEC
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standards-legislation/list-referenc
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http://ec.europa.eu/taxation_custom
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The European Union Eco-Label: http:
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property rights violations at open-
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investors from different countries,
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particularly those related to bankr
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made ex-parte search more accurate,
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oth representatives of the governme
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Labor Return to top The wide availa
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GE Aviation 7.8 JNJ Global Business
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Return to table of contents Chapter
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• Local bond offerings (for munic
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• Czech Embassy in Washington (ht
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Czech Holidays January 1 New Year's
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Constans Bretislavova 309, 118 00 P
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Citibank Contact: Kenneth E. Quinn,
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Daniel Mališ & Partners Contact: M
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HORREN s.r.o. Contact: Jaroslav Hor
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CzechInvest Main Office Mrs. Alexan
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