Doing Business In - International Franchise Association

Doing Business In - International Franchise Association Doing Business In - International Franchise Association

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Return to table of contents Chapter 1: Doing Business In the Czech Republic • Market Overview • Market Challenges • Market Opportunities • Market Entry Strategy Market Overview Return to top The Czech Republic boasts one of the region’s most prosperous and industrialized economies. The country’s strategic location, well-developed infrastructure, and skilled labor force attracts strong flows of foreign direct investment (FDI). There is high demand for U.S. products and services, which are known for their good quality and advanced technology. Economic growth was a robust 6% from 2005-7, dropping to 3.4% in 2008. In 2009, the Czech Republic felt the impact of the global economic slowdown with growth dropping to – 4.2% due to a lack of export orders to Western Europe with the industrial goods sector particularly hard hit. The outlook for 2010 is improving with growth forecast to rebound 1.5 percent. Economic growth is largely based on inflows of FDI and growth in exports. Foreign investment is boosting productivity, creating new jobs and raising wages and domestic consumption. In addition to new manufacturing facilities, a growing number of American companies are establishing R&D and sharedservices support centers. The Czech Republic has become a major hub for automotive and electronics manufacturing in Central Europe. Best prospect sectors for U.S. exports are: power generation equipment (includes renewable energy); automotive parts and equipment; electronics; medical products; environmental technologies; and telecommunications and IT equipment. There is intense competition from European companies which have close historical and economic ties to the market. The Czech government’s recent decision to support the expansion of nuclear power generation should create opportunities for the U.S. nuclear industry, which has been active here since shortly after the Velvet Revolution. In addition, the Czech Republic’s inclusion in November 2008 in the Visa Waiver Program has boosted the U.S. travel and tourism sector through much greater numbers of Czech visitors. The Czech Republic’s economic transformation is not yet complete. The government still faces challenges such as the slow pace of legislative reforms and industrial restructuring, lax enforcement of IPR protection, making the public procurement process more transparent, and a growing shortage of highly skilled technical workers. In addition, the government’s reluctance to commit to a time

table for conversion to the euro has many export-oriented businesses concerned. If unresolved, these conditions can have an adverse effect on the business climate and competitiveness of the Czech Republic. Market Challenges Return to top • Political impasse hampers government’s ability to pursue reform • Need for reform of taxation, health care and pension systems growing urgent • Strong competition from European and Asian firms • Declining population and shortage of skilled workers • Possible anti-U.S. backlash from missile defense radar issue • Economic downturn caused by Global Financial/Economic Crisis Market Opportunities Return to top • Power generation equipment (includes renewable energy) • Automotive parts and equipment • Electric and electronics sector • Medical products and services • Telecommunications and computer equipment • Green technologies and services Market Entry Strategy Return to top • (We suggest a regional approach involving one or more Central and Eastern European countries. • It is crucial to find a local partner. • We suggest participating in a Gold Key or trade mission to meet local partners and possible clients. Return to table of contents

table for conversion to the euro has many export-oriented businesses concerned.<br />

If unresolved, these conditions can have an adverse effect on the business<br />

climate and competitiveness of the Czech Republic.<br />

Market Challenges Return to top<br />

• Political impasse hampers government’s ability to pursue reform<br />

• Need for reform of taxation, health care and pension systems growing urgent<br />

• Strong competition from European and Asian firms<br />

• Declining population and shortage of skilled workers<br />

• Possible anti-U.S. backlash from missile defense radar issue<br />

• Economic downturn caused by Global Financial/Economic Crisis<br />

Market Opportunities Return to top<br />

• Power generation equipment (includes renewable energy)<br />

• Automotive parts and equipment<br />

• Electric and electronics sector<br />

• Medical products and services<br />

• Telecommunications and computer equipment<br />

• Green technologies and services<br />

Market Entry Strategy Return to top<br />

• (We suggest a regional approach involving one or more Central and Eastern<br />

European countries.<br />

• It is crucial to find a local partner.<br />

• We suggest participating in a Gold Key or trade mission to meet local partners<br />

and possible clients.<br />

Return to table of contents

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