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Boxoffice Pro - Winter 2020

Boxoffice Pro is the official publication of the National Association of Theatre Owners

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discussed included ensuring effective<br />

communication, appropriate parking<br />

options, compliant points of entry/egress,<br />

the impact of mandatory mask policies,<br />

public symptom screening, impact of floor<br />

markings and other signage on individuals<br />

with visual impairments, queue line<br />

issues for individuals with mobility<br />

impairments, maintaining physical<br />

distancing, and impact of reduced<br />

seating capacity. Finally, Smith provided<br />

some basic deescalation protocols that<br />

members could consider in the event<br />

they find themselves having to deal with<br />

an aggressive guest objecting to newly<br />

introduced safety protocols.<br />

The committee will continue to<br />

monitor code and ADA issues and provide<br />

updates as necessary.<br />

TECHNOLOGY COMMITTEE<br />

Over 200 joined the open<br />

Technology Committee meeting on<br />

Monday October 5, <strong>2020</strong>. It is clear that<br />

technology remains important but has<br />

taken a change of direction as theaters<br />

prepare to reopen, and there is a need<br />

to extend the life of existing equipment<br />

rather than invest in new technology.<br />

There is interest in the Digital Cinema<br />

Picture Level (DCPL) <strong>Pro</strong>ject, but it will<br />

hibernate until we are up and running as<br />

an industry.<br />

Work has continued in the<br />

standardization bodies including those<br />

working on immersive audio. The SMPTE<br />

standard for immersive audio has been<br />

published, and we expect new movies<br />

will change the name of their audio file<br />

from “Atmos” to “IAB.” Those that have<br />

Dolby Atmos systems will be able to play<br />

the newly named files. Those that have<br />

upgraded their immersive systems (DTS/<br />

Barco and others) will be able to play the<br />

new files (and, in fact, the files named<br />

“Atmos” as well).<br />

We held a lively discussion on<br />

the upcoming Direct View (LED)<br />

requirements that are being discussed<br />

at DCI (the studio committee—Digital<br />

Cinema Initiatives—that set the original<br />

standards for the rollout of digital<br />

cinema). NATO hopes that the industry<br />

recognizes that new equipment and<br />

change of standards is a long-term issue<br />

and not a short-term requirement.<br />

NATO will continue to engage with<br />

DCI to share our common views and<br />

industry reality.<br />

INDEPENDENT THEATRE<br />

OWNERS COMMITTEE<br />

The NATO Independent Theatre<br />

Owners Committee (ITOC),<br />

composed of companies operating fewer<br />

than 75 screens, met on Tuesday, October 6,<br />

led by chair Scott Lotter (Paradise Cinemas,<br />

Chico, Calif.) and vice chairwoman Colleen<br />

Barstow (Main Street Theatres, Omaha,<br />

Neb.). The independent member category<br />

represents the largest group of member<br />

companies, with over 720 companies in the<br />

United States, which includes 75 nonprofit<br />

cinema organizations. NATO’s lobbying<br />

efforts receive a substantial amount of<br />

support from the independent members,<br />

both at the state and federal level. The<br />

meeting agenda covered several key topics<br />

confronting smaller cinema companies<br />

during the pandemic, including ancillary<br />

Magna-Tech Electronic Co.<br />

www.magna-tech.com<br />

(305) 573- 7339<br />

Entertainment & Media Specialists<br />

Architectural Design . Engineering . Worldwide Sales<br />

Installations . CF&E Acquisition & Integration<br />

Cinemas . Museums . Planetariums . Educational Facilities<br />

Digital DCI & Legacy Analog 16-35-65/70 mm Film Systems<br />

Cinema Operations<br />

Script to Screen & Posting Facilities . DCP & Keyes<br />

<strong>Winter</strong> <strong>2020</strong><br />

15

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