Custom Casket Company - The Southern Funeral Director Magazine
Custom Casket Company - The Southern Funeral Director Magazine
Custom Casket Company - The Southern Funeral Director Magazine
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A Pet<br />
Lovers Lovers need<br />
to to Provide<br />
and Protect<br />
by: Nancy Lohman<br />
You’ve heard the stories-“rich widow leaves estate to<br />
her Maltese”, “neighborhood woman rescues dozens of<br />
dogs”……our devotion to our furry four-legged friends<br />
can be as strong as any feelings we may have toward<br />
fellow humans.<br />
<strong>The</strong>re is a positive correlation between the pet parent<br />
who devotes time and energy into the care of their<br />
furry family member and their need to ensure that<br />
when “that time comes” they are equally as caring for<br />
their pet.<br />
26 <strong>The</strong> <strong>Southern</strong> <strong>Funeral</strong> <strong>Director</strong> � Alliance Cremation 2011<br />
22 <strong>The</strong> <strong>Southern</strong> <strong>Funeral</strong> <strong>Director</strong> w Alliance NFDA & CANA Pre Convention 2011<br />
So strong is that bond that many people include their<br />
pets in their will, providing for them in the event they<br />
may outlive their owner. No surprise, cemeteries and<br />
funeral homes, who sense the consumer of today and<br />
tomorrow are changing, are finding ways to appeal to<br />
this niche market of pet lovers who desire to provide<br />
and protect.<br />
When evaluating the idea of starting a pet cemetery,<br />
there are some helpful considerations you should<br />
explore. Do you have the available land to designate<br />
to a pet cemetery? Do you have the staff resources<br />
to train and establish expertise in working with pet<br />
owners? Do you have the marketing savvy to promote<br />
your pet cemetery in order to gain a real foothold of<br />
market share, enough to be profitable?<br />
Although state statues vary, most pet cemeteries<br />
go largely unregulated. For that reason, pet owners<br />
find tremendous value in a reputable cemetery firm<br />
expanding into the area of memorialization for their<br />
furry family members. <strong>The</strong> confidence and security<br />
of knowing a pet cemetery “will be there perpetually”<br />
often hasn’t existed in a community. It is a welcomed<br />
and untapped niche market. <strong>The</strong> choices have often<br />
been: cremation or burial in the backyard. Often there<br />
is no other alternative.<br />
PIERCE M ORTUARY C OLLEGES<br />
E XCELLENCE IN F UNERAL SERVICE E DUCATION<br />
John Braboy, President<br />
Mid-America College<br />
800-221-6158 . www.mid-america.edu<br />
<strong>The</strong><br />
Right<br />
Choice!<br />
Patty Hutcheson, President<br />
Gupton-Jones College<br />
800-848-5352 . www.gupton-jones.edu<br />
Give Us A Call 800-527-6419<br />
IN ACCORDANCE WITH TITLE VI OF THE CIVIL RIGHTS ACT OF 1964 ( P.L. 88-352) STUDENTS ACCEPTED WITHOUT REGARD TO RACE , COLOR , NATIONAL ORIGIN , SEX , RELIGION , AGE OR DISABILITY .