DONOR RepORt ANNuAl RepORt - Immaculata University
DONOR RepORt ANNuAl RepORt - Immaculata University
DONOR RepORt ANNuAl RepORt - Immaculata University
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<strong>University</strong> Communications<br />
and the bookstore is fully compliant<br />
with the current Higher education<br />
Opportunity Act (HeOA) laws.<br />
The Facilities Department completed<br />
4,962 work orders and 5,137 preventive<br />
maintenance work orders; successfully<br />
completed annual inspections of the<br />
boilers, chillers, fire alarms, fire pumps,<br />
backflow devices, fire extinguishers,<br />
and exhaust and fume hoods; installed<br />
emergency eyewash stations in loyola,<br />
Alumnae Hall, Villa Maria, and the<br />
Gabriele library near chemical mixing<br />
locations; replaced the carpeting on<br />
the first floor of Villa Maria and in all<br />
of the classrooms in Good Counsel;<br />
repaired the halo on top of the Villa<br />
Maria dome; and replaced the blinds and<br />
window treatments in the Faculty Center<br />
offices, the Guest Dining Rooms, and<br />
the Villa Maria residence hall rooms.<br />
personal Choice (ppO) medical plan was<br />
opened for enrollment effective July 1,<br />
2011. employees had an opportunity to<br />
enroll during open enrollment from May<br />
2011 through June 30, 2011. twenty-one<br />
new enrollees were added to the personal<br />
Choice roster effective July 1, 2011. The<br />
university also began to contribute to<br />
dependent coverage for medical insurance,<br />
with the new schedule paying $100<br />
toward the cost of parent/child coverage;<br />
$200 toward the cost of parent/children<br />
and employee/spouse coverage; and $400<br />
toward the cost of family coverage.<br />
universitY<br />
communicAtions<br />
Institutional branding for <strong>Immaculata</strong><br />
university received a tremendous boost<br />
this year with the hiring of the new Vice<br />
president for university Communications.<br />
The new Vice president brought with him<br />
a top graphic designer and web analyst/<br />
designer and, later in the year, another<br />
designer and a writer were hired for the<br />
area, growing the division from 3 ½ to<br />
caring<br />
8 ½ people in a short period of time.<br />
university Communications targeted a<br />
broad range of audiences for marketing<br />
using a variety of media, from billboards<br />
to bus wraps in philadelphia and<br />
New Jersey to a fresh focus on social<br />
media, including youtube, twitter and<br />
Facebook. <strong>Immaculata</strong>’s new branding<br />
began in full force with a “Find your<br />
Mighty Macs: Michael Mooney, brother of deceased player Maureen<br />
Mooney; Theresa Shank Grentz ’74, IU vice president for <strong>University</strong><br />
Advancement and U.S. Olympic Coach; Marie Liguori Williams ’77;<br />
Janet Ruch Boltz ’73; Sister Marian William Hoben, IHM, former<br />
president of <strong>Immaculata</strong>; Cathy Rush; Judy Marra Martelli ’75;<br />
Denise Conway Crawford ’74; and Barbara Deuble Kelly ’77.<br />
Higher power” theme in the fall, followed<br />
in the spring with a new marketing<br />
campaign, “What Makes <strong>Immaculata</strong> u?”<br />
In October, the university partnered<br />
with the philadelphia 76ers during<br />
the home opener against the Miami<br />
Heat and its star, leBron James. The<br />
76ers’ organization offered sponsorship<br />
opportunities before, during and after<br />
the event, with the Mighty Macs from<br />
the championship teams honored at<br />
halftime. A special Iu dance troupe<br />
performed a routine to Michael<br />
Jackson’s Thriller; the university<br />
Chorale sang the National Anthem and<br />
<strong>Immaculata</strong> cheerleaders encouraged<br />
the crowd to get behind the 76ers.<br />
Innovation and creativity quickly<br />
became a hallmark of university<br />
Communications. It was a matter of<br />
thinking outside of the box to bring as<br />
much positive press and publicity to<br />
<strong>Immaculata</strong> as possible. partnering with<br />
Comcast Sportsnet, <strong>Immaculata</strong> joined<br />
a select group of advertisers utilizing the<br />
new virtual signage for Flyers hockey<br />
games. Visible on television and cable, the<br />
<strong>Immaculata</strong> brand was seen by millions<br />
of viewers throughout the season and<br />
appeared in countless sports news clips.<br />
Iu partnered with the phillies to have a<br />
permanent sign at Citizens Bank park,<br />
as well as laser signs displaying unique<br />
Iu messages throughout the season.<br />
And staying on the topic of innovation,<br />
the university Christmas card also was<br />
translated to an e-card that was emailed<br />
to thousands of Iu students, alums and<br />
friends. The university also sponsored<br />
an offshore racing boat that went on<br />
to win both the national and world<br />
championships. The idea behind the<br />
boat was to target a male audience while<br />
maximizing the recruiting potential of<br />
the Jersey shore and surrounding areas.<br />
The fall and winter seasons were<br />
highlighted by marketing initiatives<br />
including special Halloween bags<br />
2010-2011 ANNUAL REPORT * WWW.IMMACULATA.EDU 5