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DONOR RepORt ANNuAl RepORt - Immaculata University

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<strong>University</strong> Communications<br />

and the bookstore is fully compliant<br />

with the current Higher education<br />

Opportunity Act (HeOA) laws.<br />

The Facilities Department completed<br />

4,962 work orders and 5,137 preventive<br />

maintenance work orders; successfully<br />

completed annual inspections of the<br />

boilers, chillers, fire alarms, fire pumps,<br />

backflow devices, fire extinguishers,<br />

and exhaust and fume hoods; installed<br />

emergency eyewash stations in loyola,<br />

Alumnae Hall, Villa Maria, and the<br />

Gabriele library near chemical mixing<br />

locations; replaced the carpeting on<br />

the first floor of Villa Maria and in all<br />

of the classrooms in Good Counsel;<br />

repaired the halo on top of the Villa<br />

Maria dome; and replaced the blinds and<br />

window treatments in the Faculty Center<br />

offices, the Guest Dining Rooms, and<br />

the Villa Maria residence hall rooms.<br />

personal Choice (ppO) medical plan was<br />

opened for enrollment effective July 1,<br />

2011. employees had an opportunity to<br />

enroll during open enrollment from May<br />

2011 through June 30, 2011. twenty-one<br />

new enrollees were added to the personal<br />

Choice roster effective July 1, 2011. The<br />

university also began to contribute to<br />

dependent coverage for medical insurance,<br />

with the new schedule paying $100<br />

toward the cost of parent/child coverage;<br />

$200 toward the cost of parent/children<br />

and employee/spouse coverage; and $400<br />

toward the cost of family coverage.<br />

universitY<br />

communicAtions<br />

Institutional branding for <strong>Immaculata</strong><br />

university received a tremendous boost<br />

this year with the hiring of the new Vice<br />

president for university Communications.<br />

The new Vice president brought with him<br />

a top graphic designer and web analyst/<br />

designer and, later in the year, another<br />

designer and a writer were hired for the<br />

area, growing the division from 3 ½ to<br />

caring<br />

8 ½ people in a short period of time.<br />

university Communications targeted a<br />

broad range of audiences for marketing<br />

using a variety of media, from billboards<br />

to bus wraps in philadelphia and<br />

New Jersey to a fresh focus on social<br />

media, including youtube, twitter and<br />

Facebook. <strong>Immaculata</strong>’s new branding<br />

began in full force with a “Find your<br />

Mighty Macs: Michael Mooney, brother of deceased player Maureen<br />

Mooney; Theresa Shank Grentz ’74, IU vice president for <strong>University</strong><br />

Advancement and U.S. Olympic Coach; Marie Liguori Williams ’77;<br />

Janet Ruch Boltz ’73; Sister Marian William Hoben, IHM, former<br />

president of <strong>Immaculata</strong>; Cathy Rush; Judy Marra Martelli ’75;<br />

Denise Conway Crawford ’74; and Barbara Deuble Kelly ’77.<br />

Higher power” theme in the fall, followed<br />

in the spring with a new marketing<br />

campaign, “What Makes <strong>Immaculata</strong> u?”<br />

In October, the university partnered<br />

with the philadelphia 76ers during<br />

the home opener against the Miami<br />

Heat and its star, leBron James. The<br />

76ers’ organization offered sponsorship<br />

opportunities before, during and after<br />

the event, with the Mighty Macs from<br />

the championship teams honored at<br />

halftime. A special Iu dance troupe<br />

performed a routine to Michael<br />

Jackson’s Thriller; the university<br />

Chorale sang the National Anthem and<br />

<strong>Immaculata</strong> cheerleaders encouraged<br />

the crowd to get behind the 76ers.<br />

Innovation and creativity quickly<br />

became a hallmark of university<br />

Communications. It was a matter of<br />

thinking outside of the box to bring as<br />

much positive press and publicity to<br />

<strong>Immaculata</strong> as possible. partnering with<br />

Comcast Sportsnet, <strong>Immaculata</strong> joined<br />

a select group of advertisers utilizing the<br />

new virtual signage for Flyers hockey<br />

games. Visible on television and cable, the<br />

<strong>Immaculata</strong> brand was seen by millions<br />

of viewers throughout the season and<br />

appeared in countless sports news clips.<br />

Iu partnered with the phillies to have a<br />

permanent sign at Citizens Bank park,<br />

as well as laser signs displaying unique<br />

Iu messages throughout the season.<br />

And staying on the topic of innovation,<br />

the university Christmas card also was<br />

translated to an e-card that was emailed<br />

to thousands of Iu students, alums and<br />

friends. The university also sponsored<br />

an offshore racing boat that went on<br />

to win both the national and world<br />

championships. The idea behind the<br />

boat was to target a male audience while<br />

maximizing the recruiting potential of<br />

the Jersey shore and surrounding areas.<br />

The fall and winter seasons were<br />

highlighted by marketing initiatives<br />

including special Halloween bags<br />

2010-2011 ANNUAL REPORT * WWW.IMMACULATA.EDU 5

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