Magazine Ultimate Jet #74
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BRIEFING I OPERATOR I 22<br />
Supporting breast cancer awarness month<br />
Wheels Up, one of the leading brands in private aviation, once again supported Breast Cancer Awareness Month in October with its<br />
#WheelsUpGoesPink social campaign – which puts the company’s pink Beechcraft King Air 350i, now in its fifth year in the Wheels Up fleet, on<br />
full display.<br />
The Pink Plane serves as a flying symbol to raise awareness for Breast Cancer and benefits the Dubin Breast Center of the Tisch Cancer Institute<br />
at Mount Sinai in New York City, one of the world’s most renowned and advanced facilities for breast cancer treatment and research. The Dubin<br />
Breast Center provides a multidisciplinary, comprehensive approach to breast cancer screening, treatment and survivorship.<br />
The plane is meant to empower the more than three million breast cancer survivors in the US and thousands of women diagnosed each year.<br />
The Pink Plane, which made its debut in October 2015, is part of Wheels Up Cares; a program committed to continually aligning with philanthropic<br />
organizations and initiatives that affect and matter to the company, as well as its members, family and friends. Along with Pink Plane for Breast<br />
Cancer Awareness, Wheels Up Cares includes aircraft recognizing the following causes: the Orange Plane for Feeding America’s Hunger Action<br />
Month, the Camouflage Plane for the Tragedy Assistance Program for Survivors, the Red Plane for the American Heart Association and Simon’s<br />
Heart, and the Teal Plane for Ovarian Cancer Awareness.
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