NoMATERIA 2020 | Balance

tries to rescue that very same optimistic and constructive spirit, from the results of an
activity that deals with giving tangible texture to knowledge while creating bridges
between technology and people.
Creativity and innovation. Recursive strategies come from human instinct, from actions
related to survival. Human beings are naturally and inherently creative. Consequently,
it is both unfair and inaccurate to promote the field of industrial design and other akin
disciplines from the surely powerful but worn out, ambiguous concept of “creativity”.
Design and innovation seem to go hand in hand with whatever we know about novelty,
“new things.” Creating or adding value in design proposals not only points at a rapprochement
between objects and people, but also provides with a space to measure
our relationship with things. Our relationship with the artifacts surrounding us also
implies their execution is a necessary condition to make their value visible. Because of
this, innovation only happens when it is actually done, and design assists the process
of bringing this universe of objects and products to the hands of actual people.
In NoMATERIA 2020, some of these spaces are born, to understand the dimension of the
value of design on the one hand, and the wide spectrum of manufacturing processes
on the other.
The sample. These 28 three-dimensional pieces that we present at NoMATERIA 2020 |
Balance, point out at some of the frontiers of the field while, at the same time, refer at
the modalities in which industrial design emerges as a professional practice as much as
to the scenarios where it occurs. Each object here listed is also witness to the concrete
circumstances in which it was conceived, designed, produced, and ultimately received
by people. These are all objects that live in the intimacy of the domestic landscape, and
products designed to inhabit the public space.
The show begins with a simple yet innovative electrical outlet, showing the work of an
industrial designer and an engineer working together in a national company, specialized
in electrical products, that uses industrial manufacturing processes. Some others, in
contrast, are home products freely and spontaneously designed, free of commission.
We include objects developed by entrepreneurial design studios, in which designers
are sometimes involved even in marketing and sales processes. Many of these were
conceived from the appreciation of the sheer simplicity of regular shapes, and the
sensitivity in the use of traditional materials such as wood and ceramics. We feature
collections where simple forms take care of elementary, everyday life activities at home.
We also included groups of objects designed and produced in Venezuela, Germany,
USA, and England.