NoMateria 2020 | Balance

“The Apurruños were created recently in the middle of the pandemic. Its authors, Natali
Marcano and Tania Marcano, are two Venezuelan sisters with experience in fashion
design and clothing.
Two years ago they created an organization called Kua Ethical with the aim of educating
and empowering women without opportunities in the world of work. In kuaSOLIDARIA
they receive training in the craft of creating accessories and clothing techniques. The
Apurruños are padded characters that were born to bring hugs to children at social risk
who receive support as part of the mission of Kua Ethical.
The making of Apurruños is in the loving hands of older women who want to be active
and need to earn a salary, which allows them to improve their living conditions while
feeling useful. They remind us of the loving arms of our grandmothers. These toys are
made 100% by hand with recyclable material from the making of wallets of their charity
brand Kua Ethical Fashion.
The Apurruños pattern was made freehand, the interest was that it followed a natural
line, with curves, without exact symmetry because they are cut and made by hand.
Open arms show the desire to give love. Each one carries the feeling and talent of the
woman who creates it.”