ZENITH × <strong>REVOLUTION</strong> AND THE RAKE TAKE MIAMI The launch party of the Chronomaster Revival A3818 “Cover Girl” went by without a hitch, a fitting welcome for a stunning watch that was quickly sold out. WORDS ADAM CRANIOTES As collaborations go, we don’t feel that it’s a stretch to say that the Zenith × Revolution Chronomaster Revival Ref. A3818 “Cover Girl” will go down as one of the greats. Are we a little biased? Maybe, but given that the collection sold out in record time, we have to believe that we’re not alone in thinking so. Of course, when one is about to drop a watch as special as the Cover Girl, it’s imperative that they throw a party that lives up to the hype, and that’s exactly what we did. First, the guests of honor… Given the close collaboration between Zenith, Revolution and its sister magazine, The Rake, it was clear from the outset that the CEO of Zenith, Juliane Tornare, and Wei Koh, founder of both Revolution and The Rake, had to be on site. Given their globe-trotting ways, this required some advance planning, but suffice to say, we made it happen. Good thing too, because these guys are the real-deal Holyfield, and it’s always a good time when they’re together. Next, the venue… You need an appropriate spot, and in this regard Supercar Rooms Miami in the Wynwood Arts and Entertainment District came correct in all the right ways. Hot neighborhood? Check. Killer space? Check. Hot rods on display? Check. Basically, the mood was set from the getgo, and where better to launch a reissue that sports one of the world’s most legendary chronographs, than at a car club, surrounded by highperformance machinery? And finally, the noise… No one wants to throw a party and the wrong crowd shows up, or worse, nobody shows up at all, which is why we enlisted RedBar Miami to bring the watch addicts, and that, they most certainly did. Local chapter head, Sophy Rindler, sent out the call and her people flocked en masse to Supercar Rooms for a truly epic evening of watches, cars and good times. After an introduction from Supercar Rooms owner and local celebrity, Elo, Julien and Wei got up to speak about their partnership and the Cover Girl, and then it was time for everyone to get their groove on in a way that only Miami natives seem to be able to do. We’re not sure how late the party went until, but suffice to say, the hangover was more than worth it. A watch like the Cover Girl doesn’t come around all that often, and we’re glad to say that, together with RedBar and Supercar Rooms, we gave her the welcome that she deserves. 62 THE MODERNIST
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COLLECTION Fifty Fathoms ©Photogra
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HOME OF FINE WATCHMAKING SINCE 1833
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CALIBER RM 67-01 RICHARD MILLE BOUT
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INNOVATIVE MATERIALS Hublot’s inn
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A TRUE SCIENTIFIC LABORATORY This m
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THE IMPORTANCE OF BEING RETAIL-SMAR
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smell what is going on, they can fe
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A SPECIAL HOUSE Parmigiani CEO Davi
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128 BACKTOTHEFUTURE
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STRIVING FOR HONESTY A Breitling am
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to California to visit Joshua Tree,
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VINTAGE Bona fide style icon and fo
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changed color through the alchemic
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this. As a comparison, of the Ferra
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Above left A reference 18238 “Gol
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Wei Koh: Welcome Austen, to our new
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the knowledge or the know-how to di
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