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ZENITH × <strong>REVOLUTION</strong> AND THE RAKE<br />
TAKE MIAMI<br />
The launch party of the Chronomaster Revival A3818<br />
“Cover Girl” went by without a hitch, a fitting welcome for<br />
a stunning watch that was quickly sold out.<br />
WORDS ADAM CRANIOTES<br />
As collaborations go, we don’t feel that it’s a stretch to say that<br />
the Zenith × Revolution Chronomaster Revival Ref. A3818<br />
“Cover Girl” will go down as one of the greats. Are we a little<br />
biased? Maybe, but given that the collection sold out in record time, we<br />
have to believe that we’re not alone in thinking so.<br />
Of course, when one is about to drop a watch as special as the<br />
Cover Girl, it’s imperative that they throw a party that lives up to the<br />
hype, and that’s exactly what we did.<br />
First, the guests of honor…<br />
Given the close collaboration between Zenith, Revolution and its<br />
sister magazine, The Rake, it was clear from the outset that the CEO<br />
of Zenith, Juliane Tornare, and Wei Koh, founder of both Revolution<br />
and The Rake, had to be on site. Given their globe-trotting ways, this<br />
required some advance planning, but suffice to say, we made it happen.<br />
Good thing too, because these guys are the real-deal Holyfield, and it’s<br />
always a good time when they’re together.<br />
Next, the venue…<br />
You need an appropriate spot, and in this regard Supercar Rooms<br />
Miami in the Wynwood Arts and Entertainment District came correct<br />
in all the right ways. Hot neighborhood? Check. Killer space? Check.<br />
Hot rods on display? Check. Basically, the mood was set from the getgo,<br />
and where better to launch a reissue that sports one of the world’s<br />
most legendary chronographs, than at a car club, surrounded by highperformance<br />
machinery?<br />
And finally, the noise…<br />
No one wants to throw a party and the wrong crowd shows up, or<br />
worse, nobody shows up at all, which is why we enlisted RedBar Miami<br />
to bring the watch addicts, and that, they most certainly did. Local<br />
chapter head, Sophy Rindler, sent out the call and her people flocked<br />
en masse to Supercar Rooms for a truly epic evening of watches, cars<br />
and good times.<br />
After an introduction from Supercar Rooms owner and local<br />
celebrity, Elo, Julien and Wei got up to speak about their partnership<br />
and the Cover Girl, and then it was time for everyone to get their groove<br />
on in a way that only Miami natives seem to be able to do.<br />
We’re not sure how late the party went until, but suffice to say,<br />
the hangover was more than worth it. A watch like the Cover Girl<br />
doesn’t come around all that often, and we’re glad to say that, together<br />
with RedBar and Supercar Rooms, we gave her the welcome that<br />
she deserves.<br />
62 THE MODERNIST
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