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REVOLUTION_International_Vol 54

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This page, clockwise<br />

from top left<br />

Sammy Davis Jr<br />

wearing his Pulsar<br />

P1; Joe Frazier with<br />

his Hamilton Pulsar<br />

P2; assembling the<br />

PSR, which features<br />

hybrid OLED and LCD<br />

displays; Elton John<br />

with his Pulsar P2.<br />

found homes in three days. The Hamilton Pulsar P1 was the first<br />

true star of the emerging Quartz Revolution and a breath of fresh<br />

air among mechanical analog watches. It was taking a centuries<br />

old technology and propulsing it straight into the future.<br />

Celebrities couldn’t get enough of it and names like Elvis Presley,<br />

the Shah of Iran, Emperor Haile Selassie of Ethiopia, Sammy Davis Jr,<br />

and Yul Brynner are some of the famous owners of the Hamilton Pulsar.<br />

According to author Don Sauers’ tome, Time for America: Hamilton<br />

Watch 1892-1992, Selassie was so impressed by his P1 that he granted<br />

Hamilton a “Certificate of Excellence”. Davis Jr was so distraught<br />

after his P1 was stolen that he had retailer T-Bird Jewels in Las Vegas<br />

call Hamilton for an immediate replacement. Orders kept pouring in<br />

and Hamilton could hardly keep up with the demand for the Pulsar.<br />

In 1973, the Hamilton Pulsar P2, in stainless steel with a more<br />

rounded case design and an improved chip module, reached the market<br />

at a more affordable price, achieving colossal success. The P2 rapidly<br />

became the period’s must-have watch, with wearers including Keith<br />

Richards, Jack Nicholson, Peter Sellers, Elton John, Gianni Agnelli,<br />

and U.S. President Gerald Ford. Notably, Roger Moore’s James Bond<br />

wore one in Live and Let Die (1973) and the boxing great “Smokin’”

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