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STRIVING FOR HONESTY<br />
A Breitling ambassador and dedicated watch collector,<br />
Brad Pitt tells us about the qualities he values in a timekeeper.<br />
WORDS ADAM CRANIOTES<br />
Brad Pitt is probably one of today’s most recognizable stars of the silver<br />
screen, with a career spanning over three decades. From comedy to action<br />
to drama, he’s done it all, including 2019’s Once Upon A Time In… Hollywood<br />
and the science fiction drama, Ad Astra. In addition to acting, he’s also an activist,<br />
a philanthropist, and an aspiring architect.<br />
During the Breitling Summit, which took place in Los Angeles last September,<br />
a select group of journalists had the opportunity to sit down with Mr. Pitt to talk<br />
about his new role as Breitling ambassador and his thoughts on the brand and<br />
watches as a whole.<br />
You’re a well-known architecture buff. Do you see a crossover between<br />
architecture and watchmaking?<br />
I do, in the sense of quality. I’m a quality junkie, Both are based on function first — the<br />
best architecture to me serves a purpose. Nothing is superfluous, everything is in place<br />
to do its job and please the participant at the same time. So, yes, they do cross over.<br />
Are you a longtime Breitling fan?<br />
I started out with the Emergency, which was before we even had smartphones. I<br />
thought that it was such a brilliant idea when traveling that I ended up buying them<br />
for all my friends too. I also later got into flying — I got my pilot’s license — and it was<br />
an extra comfort.<br />
How do you approach collecting?<br />
[Too many] things are built to be disposable, which makes me appreciate a good<br />
timepiece even more. It’s built to stay, to have meaning, to be passed down in families.<br />
When I think of my heroes and their watches, you know… it means something.<br />
How long has your fascination with watches existed?<br />
(Laughs) When I started making money and I could afford them. I don’t mean a lot of<br />
money, mind you, but just when I could furnish my apartment. And it’s been that way<br />
ever since.<br />
What meaning does time have for you now as opposed to, say, 30 years ago?<br />
Time becomes more valuable when you grow older. I’ve lived more years than I<br />
probably have left to live, so how do we fill these remaining minutes and years? It<br />
becomes more important who you spend your time with, and how you spend it.<br />
When you decide to be the ambassador of a brand, what values do you look for?<br />
Like in film, I’m always striving for quality. Is it honest? These are the driving factors<br />
in everything that I surround myself with. The quality, the craftsmanship… I’m a big<br />
craftsmanship junkie. I want to feel it, see it. You can’t fake it or hide it, craftsmanship.<br />
It’s really honest that way. I look for the same thing when I approach film.<br />
What is your favorite Breitling?<br />
I’ve got the Avenger Chronograph 45mm on now, but lately I’ve been jonesin’ on the<br />
[Premier B01] Norton LE.<br />
The Breitlin<br />
Emergency,<br />
equipped w<br />
distress bea<br />
function, w<br />
Brad Pitt’s fi<br />
Breitling wa<br />
The Breitlin<br />
Premier B01<br />
Chronogra<br />
Norton Ste<br />
Opposite<br />
Brad Pitt at<br />
Breitling Su<br />
130 BACKTOTHEFUTURE
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