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One solution to what you’re currently describing is blockchain technology.<br />
Yes. What you want to have is a system that, if you inquire online on a product, it<br />
identifies the closest position of this watch and recommends various options how<br />
you could find the product, to have that interconnectivity. As you know, today<br />
we’re still a couple of technical steps from achieving that. I think it’ll be another<br />
five to seven years before we’re there. It is a huge system of platform alignment<br />
work that needs to be done, but definitely everything we’re initiating is going in<br />
that direction.<br />
You’re an architect by training and experience as well. How has that informed<br />
you differently, as a CEO in terms of retail?<br />
We are in an aesthetically-driven, emotionally-driven industry. People do not<br />
fall in love with us purely because of our supply chain, or because of the efficiency<br />
of our shipping. They fall in love with us for the product, the story, the emotion,<br />
all of that. A luxury brand is a complex system that needs to tell a single story in<br />
a single mood. And I think this is what architects learn to do — how to control<br />
a very complex environment, a system that needs to perform structurally and<br />
aesthetically, with hundreds of moving parts, materials, lighting, functionalities,<br />
etc. You want to enter a space, an environment and have one feeling in an<br />
atmosphere that speaks for itself without a lot of explanation. So I think that<br />
training is quite good for what we do as a luxury brand. It all adds to the story.<br />
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