REVOLUTION_International_Vol 54

A scientist shows the
production of Magic
Gold, carried out
in a high pressure,
high temperature
containment unit.
A FUTURE IN EXPLORATION?
There is no denying that Hublot is a true innovative
manufacture which is alone in producing the type of work
that they do. Behind the vociferous presence of the brand
worldwide, Hublot has real substance and true cutting-edge
technological know-how that is unmatched by other brands.
As a maison that barely scratches their 40th year in the
business, Hublot is building its history on our modern times
and modern technologies but guided by people who have an
immense knowledge of the watchmaking industry.
So what could be the next adventure that Hublot
takes part in, what could the future of the brand look like?
According to Mr Biver, the maison’s mission is quite simple
and it is “to create more masterpieces, to better master the
craftsmanship and to be more creative.” But Mathias let me
in on a little secret; they have recently made a partnership
with the University of Geneva and their archeology
department to spear-head the research and development
around the Antikythera sea bed, off the coast of Greece,
where the Antikythera mechanism was found. Hublot built
underwater drones internally capable of going down to 300
meters depth, pick up sediments and analyze the various
oxides present in the water. The name of these exploration
drones? Bubblots! A fusion of the words bubble and Hublot.
It goes without saying that Hublot’s future is bright
and not just confined to the watch industry. With so many
technical innovations associated with Hublot, and the
interest of many industries converging to this manufacture
located in Nyon right outside Geneva, rest assured that
Hublot is not done surprising us and the world.
BACK TO THE FUTURE 121