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A TRUE SCIENTIFIC LABORATORY<br />
This mastered expertise in controlling and shaping<br />
molecules now allows him and his team to play around with<br />
crazy possibilities: “we haven’t released the product yet but<br />
we started doing luminous and phosphorescent ceramic, we<br />
are having fun,” and even started exploring concepts that<br />
seem like they could be transported directly into a sci-fi<br />
movie: “we are working on high entropy, which is the atomic<br />
chaos. We redesign atoms so they go where we want them to<br />
go and forbid nature to set itself normally.”<br />
This work has obviously caught the eye of many parties<br />
outside of the watch industry, including the aerospace<br />
industry. Mathias and his team have been able to create a<br />
whole new material in their laboratory that is lighter than<br />
titanium but harder than tempered steel, which simply does<br />
not exist in a natural form. The interest from a mainstream<br />
industry into the work of a watch company provides a shift<br />
where instead of watch brands making use of materials from<br />
the automotive or aeronautical industry and incorporating<br />
them into their timepieces, it’s the other way around.<br />
This led to Hublot becoming an official technical and<br />
scientific partner of the European Space Agency where<br />
the brand is taking part in the July 2020 ExoMars space<br />
mission devoted to exploring the surface of Mars. Hublot<br />
did calibration work on the high resolution camera that will<br />
be used on the Mars Rover. As a result of that collaboration,<br />
the Hublot name will be engraved on the Rover.<br />
Some of you might not have lost sight of the huge<br />
marketing opportunity provided here by having the Hublot<br />
logo visible on a multi-million dollar space exploration<br />
device, but Buttet points out that the goal was not to create<br />
a marketing opportunity but simply to sign their hard<br />
work. Mathias has always been against the loud marketing<br />
techniques brands use consisting of stamping a brand name<br />
in as many places as possible, his mindset has always been<br />
the one of a scientist who simply loves to collaborate with<br />
different researchers to advance the world. Since Hublot<br />
possesses this cutting-edge technological know-how in<br />
their manufacture, why not share it with others, particularly<br />
if it benefits the world?<br />
Below, from left<br />
One of the<br />
most unusual<br />
demonstrations of<br />
the “Art of Fusion”<br />
is in the Classic<br />
Fusion Chronograph<br />
Concrete Jungle,<br />
featuring a concrete<br />
and epoxy resin.<br />
A visual released<br />
at the introduction<br />
of Magic Gold,<br />
featuring a<br />
watchmaker<br />
dynamically<br />
fusing technology<br />
with craft.<br />
At the Hublot<br />
manufacture’s<br />
complications<br />
workshop,<br />
experienced<br />
watchmakers<br />
assemble Hublot’s<br />
highest watch<br />
complications.<br />
120 BACKTOTHEFUTURE
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