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REVOLUTION_International_Vol 54

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This page, clockwise<br />

from top left<br />

The Tiefenmesser in<br />

bronze has a unique<br />

power reserve<br />

display; Reservoir’s<br />

logo stems from the<br />

jerrycan’s design;<br />

the GT Tour in<br />

steel, inspired by<br />

legendary car races;<br />

the Battlefield<br />

D-Day, with its<br />

military-styled<br />

design codes,<br />

celebrates that<br />

important day on<br />

Omaha Beach.<br />

you consider the team responsible.<br />

The founder, François Moreau, is<br />

a 25-year veteran of international<br />

management in the banking<br />

industry. He established Reservoir to<br />

further his passion for watches and<br />

watchmaking. François Nakkachdji<br />

brought sales and distribution<br />

expertise, sharpened by decades of<br />

developing business in China, while<br />

François-Marie Neycensas added<br />

his knowledge of global marketing<br />

strategy and communication.<br />

Pask, the Neiman and Bergdorf<br />

fashion director, remembers<br />

meeting the three François in Paris.<br />

He knew their backgrounds in the<br />

luxury industry would be relevant,<br />

but wanted to understand their<br />

viewpoint, to ensure the watches<br />

could stand up to customer scrutiny<br />

114 BACKTOTHEFUTURE

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