LA GRANDE DAME As Grand Seiko celebrates its 60th anniversary this year, the brand pays tribute to some of its greatest hits with a slew of new offerings. WORDS DARREN HO, SUMIT NAG & FELIX SCHOLZ The Seiko company was first founded in 1881 by Kintaro Hattori as an importer of fine quality watch and jewelry products, and post-incorporation in 1892, Mr Hattori soon began to develop Japanese watchmaking, believing that the country’s craftsmen would be capable of making sophisticated timekeepers. As Daini Seikosha and Suwa Seikosha began producing watches under various names, in the ’60s they began to focus on developing fine chronometers that were comparable to Swiss precision performers. Like any Asian student competing against foreigners, their diligent study efforts soon paid off, and they quickly caught up with their Swiss peers. However, the development of beautiful watchmaking isn’t merely innate performance; the exterior is just as significant. Up till the ’50s, Seiko didn’t have a design ideas department until 1958. When Mr Taro Tanaka was hired in 1959, it marked the first step in the transformation of the brand. Mr Tanaka would go on to develop a complete set of rules for Grand Seiko and the discontinued King Seiko’s collection, a system of design that remains within the Seiko organization’s guidelines. The rules reflected the style of watch design popular in the era, and to this day, still guides the industry at large. The global perception of luxury and precious products overall has changed very little. However, the very first Grand Seiko released in 1960, with a stated chronometer precision of -3/+12 seconds a day held on to classic Seiko looks — rounded, angled lugs on a round case with a thin bezel; dauphine hands and faceted hour markers, brushed or softly polished surfaces. The said reference, the 3180, bore a caliber of the same number, with 25 jewels and a reserve of 45 hours. The words ‘Grand Seiko’, in a stylized font, were applied on the dial, a marked difference from later models which bore the ‘GS’ abbreviation. The case back bore the symbol of a lion, Seiko’s emblematic creature and the case was in gold. A few models were later produced in full platinum. GRAND SEIKO AT 60 Grand Seiko’s rise in the industry since has been nothing short of meteoric. Both in terms of performance, as well as design and stylistics, the brand’s original cult following has gone mainstream. Today, it’s coveted both among those who love high-end watchmaking, as well as those who appreciate the Japanese style of aesthetics and design, a utilitarian mode of watchmaking, coupled with traditional crafts. It’s a trend that Grand Seiko itself has noticed and played up. Last year, the brand released the SBGZ001, with a snowflake-pattern dial and case in platinum that was handworked by artisans of the Micro Artist Studio in Shiojiri. The matte, irregular pattern gave the watch a startlingly distinct look that was incredibly sexy and sophisticated, demonstrated by how quickly the watch sold out even at a rather steep price of USD70,000. This year marks Grand Seiko’s 60th anniversary, and the company’s released a bevy of new models that are targeted at both new and old, classic and sporty watch buyers. The stars of this year’s 60th anniversary celebrations are the Elegance SBGW257, 258 and 259 references, a trio of Grand Seikos that are loyal to the reference 3180 in looks. Angled polished surfaces play against the mirror-finished case and bezel surfaces, as well as around the sapphire case back, through which one can admire the 9S64 manually-wound caliber. The movement, first introduced in 2011, featured a SPRON alloy (a material developed by Seiko for its hairspring, the 610, and mainspring, the 510) which is less likely to deform and has greater tensile performance, so it can deliver better isochronism and store more energy for release in the movement. The escape wheel and pallet fork are also manufactured with Micro Electro Mechanical Systems (MEMS) and are designed to allow them to hold lubricating oil better. The movement delivers a three-day power reserve in the slim watch, which is sized at a more era-appropriate 38mm, compared with the 3180’s 35mm. Three models of the watch have been produced: the first in platinum, sunray-brushed dial with gold faceted markers and dauphine hands; the second in yellow gold with a white dial; and the final model in Brilliant Hard Titanium, a material that’s exclusive to Grand Seiko. The enhanced material has twice the hardness of steel with the weight of titanium, and is also more lustrous than regular-grade titanium, which makes the watch’s Zaratsu polished surface appear even more brilliant than usual. The watch comes in a Grand Seiko blue dial. 100 BACKTOTHEFUTURE
AGrandDameat 60, Grand Seiko returns to its veryfirstrootsto commemorate its 60th anniversary in style. The SBGW258 (shown here) is in yellow gold. The inset images are the SBGW257 (left) and SBGW259 (right), are available in platinum and Brilliant Hard Titanium, a material that’s exclusive to Grand Seiko. BACK
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