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CELEBRATING THE MACHINE WITH A HEARTBEAT<br />

INTERNATIONAL VOL. <strong>57</strong><br />

ZENITH — DEFIANTLY CHALLENGING THE FUTURE<br />

USA ISSUE 04 WINTER 2020<br />

A COLORFUL<br />

YEAR LIKE<br />

NO OTHER<br />

THE 2020<br />

<strong>REVOLUTION</strong><br />

WATCH AWARDS<br />

THE HISTORY OF<br />

THE AUDEMARS<br />

PIGUET<br />

PERPETUAL<br />

CALENDAR<br />

A BREGUET<br />

COLLECTION<br />

GROWS<br />

IN HARLEM<br />

ZENITH<br />

Defiantly Challenging the Future<br />

WINTER 2020 $14.95US<br />

USA 04


TIME INSTRUMENTS<br />

FoR Urban Explorers<br />

The integrated design, optimal dimensions, comfortable style and carefully executed finishes of the BR 05<br />

make it perfectly suited for urban life. Full of character, this instrument exudes strength and elegance.<br />

The BR 05 is the latest jewel of masculinity from Bell & Ross.


BR 05 collection<br />

Automatic 40mm 100m water-resistant bellross.com


COVER STORY<br />

70 ZENITH:<br />

Past, present, future<br />

SPLIT SECONDS<br />

22 Spotlight - Gérald Genta and Bvlgari<br />

24 New debuts from Richard Mille, Oris, and more<br />

42 It’s easy being green<br />

44 Heavenly ladies introductions see stars<br />

46 A spectrum of watches for a colorful year<br />

50 Porsche Design, Global Tastes, New Security<br />

58 Executive Profiles - Blancpain and Omega<br />

THE FEATURES<br />

70 Introducing the Zenith Defy Classic Carbon<br />

82 Rado’s Captain Cook Sets Sail<br />

88 The next-gen comes of age<br />

94 Style-Timetoplayagame?<br />

102 The 2020 Revolution Awards<br />

124 Vibrant color sets a new tone - Get happy!


WILD, ICONOCLASTIC,<br />

REBELLIOUS<br />

132<br />

The Complete History of<br />

Audemars Piguet Perpetual Calendar<br />

COLLECTING<br />

164 A Harlem renaissance of the Breguet Type 20<br />

170 Interview with Alfredo Paramico<br />

176 Introducing the Reservoir x Revolution Hydrosphere Bronze Maldives Edition<br />

182 Introducing the Moritz Grossman Benu 37 Steel for Revolution & The Rake<br />

186 Introducing two Holthinrichs limited editions in collaboration with Revolution & The Rake<br />

192 A New Era for the Bell & Ross BR 05


BOUTIQUES<br />

FIFTH AVENUE • BEVERLY HILLS<br />

BAL HARBOUR • MIAMI<br />

LAS VEGAS • PALM BEACH<br />

DALLAS • ORLANDO • HOUSTON<br />

SAN FRANCISCO • SCOTTSDALE<br />

Tel. +1 (646) 582 9813<br />

CLASSIC FUSION<br />

40 YEARS ANNIVERSARY


his issue of Revolution represents the final issue of<br />

2020. And what a year it’s been, with global upheaval<br />

unlike anything that any of us has experienced<br />

in our lifetimes. And through it all, I have to say<br />

the creativity of the watch industry has offered me a muchwelcome<br />

reprieve and escape from what has sometimes<br />

felt like a relentless tide of ominous news — in particular,<br />

watches like Omega’s incredible “Silver Snoopy Award” 50th<br />

Anniversary Speedmaster, which celebrates the mighty Swiss<br />

watch brand’s receiving of this coveted award for outstanding<br />

service back in 1970. The story of how a Speedmaster allowed<br />

Apollo 13’s astronauts to time their crucial 14-second rocket<br />

bursts to angle their crippled spacecraft, so that it would<br />

make it safely back to Earth and neither burn on re-entry<br />

nor bounce off the atmosphere, still resonates with us today.<br />

Says my friend Raynald Aeschlimann, the CEO of Omega,<br />

“The Silver Snoopy Award and this watch is a reminder that<br />

human beings are capable of overcoming incredible difficulty,<br />

and this story of mental and physical resilience resonates<br />

this year more than ever.” What was so wonderful about the<br />

watch he created was that, with the animation on the back<br />

of it, where Snoopy in his command module begins flying<br />

through space when you activate the chronograph — get this,<br />

he appears visible for precisely 14 seconds — it was an act<br />

of pure, unadulterated watchmaking joy. It reconnected us<br />

with our childhood in a way, reminded us of our dreams when<br />

we were young, and uplifted us and made us smile. I would<br />

like to take this moment to applaud Raynald as well as Jean-<br />

Pascal Perret and Gregory Kissling for this beautiful watch.<br />

Similarly, Rolex created a wonderful act of horological<br />

edification when it took one of its most coveted dials, the famous<br />

“Stella” launched in the 1970s, and placed these multi-colored<br />

gems inside one of its most accessibly priced references, the<br />

Oyster Perpetual. Typical of Rolex, they didn’t boast about<br />

the incredible value represented by this watch, which includes<br />

a case in 904L Oystersteel, the newish 3230 movement with<br />

their proprietary escapement and Chromalight indexes, all at a<br />

hair over five thousand US dollars. But what was clear was that<br />

Rolex wanted to create one of its most coveted watches at a price<br />

that made it accessible to a great many people. Whether or not<br />

those people will be able to acquire these “vibrant-colored”<br />

Oyster Perpetuals offered in 41mm and 36mm case sizes will<br />

be the main question. And I have to say I’m a little concerned<br />

FOUNDER’S NOTE<br />

when full sets of these watches are already making it to auctions<br />

intended for vintage watches, because in some ways this helps to<br />

legitimize the profiteering that has become endemic today.<br />

On that subject, watch brands, in particular the most<br />

successful brands such as Rolex, Patek Philippe, Audemars<br />

Piguet, Richard Mille, Tudor and Omega, need to be careful.<br />

Especially in the case of the first three brands where it seems<br />

that many of their watches are constantly out of stock at official<br />

retailers or their own boutiques, yet all of these references<br />

can be found in abundance on secondary websites but at huge<br />

premiums. The brands of course don’t benefit from these<br />

premiums, except as an expression of their rock-solid brand<br />

equity. It’s the dealer network that does. But at the same time,<br />

the question has to be asked: How is it that these watches all end<br />

up in the hands of dealers? The simple answer is that whoever it<br />

is that decides how the watches are allocated either decides to<br />

sell it directly to a dealer, or sell it to someone who will in turn<br />

sell it to a dealer or resell it themselves. This is really not cool<br />

and, as a result, several of these brands have created a great deal<br />

of unhappiness and resentment from real customers that simply<br />

want to walk into a shop and put their hard-earned money<br />

down to buy the watch of their dreams. By not controlling this<br />

aftermarket/secondary sales problem, the implied statement is,<br />

“You’ll have to dig deeper into your pockets and pay an unfair<br />

markup simply to get the same watch, and we don’t care.” Or<br />

alternatively, the perception could be that brands only want<br />

their watches to be purchased by “hedge fund assholes” who


CALIBER RM 037<br />

RICHARD MILLE BOUTIQUES<br />

ASPEN BAL HARBOUR BEVERLY HILLS BOSTON BUENOS AIRES<br />

CHICAGO LAS VEGAS MIAMI NEW YORK ST. BARTH VANCOUVER<br />

www.richardmille.com


don’t care about the premium or consciously like it because it<br />

shows that they can afford it. But now the watch has become<br />

weaponized as an aggressive symbol of affluence, and all the<br />

sincerity that went into conceptualizing something like the<br />

vibrant-dial Oyster Perpetuals and pricing it so decently has<br />

been subverted.<br />

Is it fair to say that it is simply human nature to profit and<br />

that retailers that are unable to charge a premium on that hotly<br />

contested watch deserve to maximize their profit in other<br />

ways, such as insisting you buy an assload of high-margin,<br />

white-label jewelry in order to be allocated that <strong>57</strong>11, 15202 or<br />

Rainbow Daytona? The only people who can afford to do this<br />

are dealers who will dump the jewelry somehow and then take<br />

the Nautilus or Rainbow Daytona to be resold on the secondary<br />

market. Well, to me, this is fucked up. And the fact that retailers<br />

are allowed to get away with this with impunity needs to change.<br />

We let people get away with that because as Jean-Claude Biver<br />

explains, “We are still stuck in the 20th-century mindset that<br />

greed is good, and that if you do not maximize profit, you are<br />

a fool. But look where that has brought us. In 100 years, we<br />

have destroyed the planet and brought about so much disparity<br />

and suffering.” And so watch brands, I urge you to be at the<br />

forefront of the shift to ethical capitalism. You have already<br />

made your manufactures carbon-neutral; you already create<br />

a wonderfully ethical object which takes only the power of<br />

the human wearing it to run forever. Help put an end to this<br />

needless profiteering because it is poisoning the enjoyment and<br />

passion for collecting watches. And what about the dealers that<br />

claim that they have a right to make as much money they can?<br />

Well, I would reply, “No, you don’t. Not if you rob someone of<br />

their dream of owning a watch, and not if you poison the soul of<br />

watch collecting.”<br />

At this point, I am sure I shall be accused of communism,<br />

as I have already been declared an agent of communist China<br />

by Trump supporters on Instagram. For the record, I am not.<br />

And if you knew me, you would understand that my favorite<br />

part of any trip to China is getting on a plane to leave China.<br />

But since the subject of China is upon us, let me explain to you<br />

that the reason watches are in such demand is not a policy of<br />

intentionally undersupplying the market by brands, but because<br />

there has been a strong and permanent global alignment of<br />

taste. A few years ago, everyone outside of China wanted Patek,<br />

Rolex and AP but in China they wanted, let’s just say, other<br />

stuff. But as a result of the world’s interconnectivity and in<br />

particular social media, everyone in China basically woke up<br />

and realized they wanted Patek, Rolex and AP as well. The result<br />

was a massive surge in demand — you are aware there are quite<br />

a few people in China — which has placed these brands in a<br />

position where they are genuinely struggling with supplying<br />

enough watches. Understanding the Swiss, we can see they<br />

are trying to increase production but slowly and methodically,<br />

which means there will still be an imbalance between supply<br />

and demand for some time and maybe forever. Patek is opening<br />

a new manufacture this year. And from what I can understand,<br />

Rolex has been steadily increasing production but slowly and<br />

conservatively as fits their nature.<br />

The last thing I want to discuss is all the hate and vitriol<br />

I see on the comments section on various watch pages on<br />

social media. Interestingly, while studying the phenomenon<br />

the Germans call Schadenfreude or the delight we take at the<br />

suffering of others, scientists decided to map what happens in<br />

the human brain using an MRI machine. What they found was<br />

when you delight when your football team wins, or when you<br />

or your friends succeed, the part of the brain that is triggered<br />

is the same part that deals with morality and ethics. But when<br />

you take delight in your rival team losing, or your enemies or<br />

rivals suffering, the part of the brain that is triggered is the<br />

same part that releases dopamine and is most responsible for<br />

self-pleasure and addiction. The point is “hating” is addictive<br />

and about giving the “hater” self-pleasure through causing<br />

hurt. Considering everything we have collectively been through<br />

in 2020, why don’t we dial the “hating” back a bit? Let’s bring<br />

some serious positivity to 2021. I think we all deserve it.<br />

Peace out!<br />

Wei Koh, Founder<br />

wei_koh_revolution


Time<br />

just<br />

changed.<br />

IT<br />

IECE<br />

IT’S A CONVERSATION PIECE<br />

www.accutronwatch.com


EDITOR’S<br />

NOTE<br />

ow are you?<br />

For me, it’s a question that’s becoming harder to<br />

answer. These days, it’s less about how you are<br />

doing, but how you are adapting; change is the name<br />

of the game. Many of my friends are now working in entirely<br />

different fields than they were in just months ago. Sometimes<br />

it’s hard to believe.<br />

One of the fundamental components of change is timing.<br />

Circumstances that disrupted the watch world this past year<br />

proved that. Yet optimism abounds. For this issue’s cover<br />

story, I talked to Zenith CEO Julien Tornare for the first time<br />

since LVMH held their Dubai Watch Week back in January.<br />

Since then, the brand has flourished during these challenging<br />

times, starting several global initiatives and launching a series<br />

of incredible novelties. Inspirational brand ambassadors<br />

(like producer/DJ Carl Cox!) speak to a new audience and<br />

generation, and the positive messaging emanating from Zenith<br />

is pointing them in an important new direction.<br />

The Zenith Defy 21 Ultraviolet is one of those terrific<br />

novelties. The purple timepiece beautifully illustrates the<br />

most significant trend of 2020: color. From Breitling’s hit<br />

Superocean “Rainbow” to the dazzling new Rolex Oyster<br />

Perpetuals, the use of bold color on cases and dials has made<br />

this a year unlike any other. While Revolution often dissects the<br />

technical side of watchmaking, this issue explores color in its<br />

myriad forms, especially its ability to alter moods and attitudes,<br />

which feels more critical than ever. The bold timepieces on<br />

these pages reflect evolving global tastes and fading dress<br />

codes, pointing us toward sportier, increasingly casual watches.<br />

Change, once again.<br />

Watchmaking evolution continues with the Revolution<br />

Awards; our global team nominated their favorite watches of<br />

the year across 19 different categories, and selected winners.<br />

Elsewhere in the issue, founder and editorial director Wei Koh<br />

examines the history of Audemars Piguet’s Perpetual Calendars<br />

and makes a case for reevaluating Porsche Design, Blancpain<br />

president and CEO Marc A. Hayek recounts the Fifty Fathoms’<br />

colorful year, and president and CEO of Omega Raynald<br />

Aeschlimann talks Bond, NASA, and Snoopy.<br />

For the past few months, I’ve been living about an hour away<br />

from New York City in a small beach town on Long Island.<br />

I’m still close enough to the city to attend photo shoots and<br />

meetings, but worlds away from the stress of pandemic urban<br />

living. I’ve been incredibly privileged to be in this situation,<br />

and I am grateful. A recent visit back to the city allowed me to<br />

meet up with a collector that I’ve been following on Instagram,<br />

known online as @toiche, breaking up work-from-home<br />

monotony with a couple of welcome and unexpected trips to<br />

an unfamiliar area, Harlem. For a jaded New Yorker, I enjoyed<br />

spending time in this legendary, ever-changing neighborhood.<br />

This fascinating and mysterious Insta account belonging<br />

to @toiche eventually became a collector profile in this issue.<br />

For me, it provided a unique deep dive into Breguet’s military<br />

watch history, a story I only knew about in broad strokes.<br />

When we first planned to meet for coffee, I had no idea who<br />

would turn up. His profile only reveals his watches, with<br />

maybe an occasional wrist shot. The young, cool guy that<br />

showed up for coffee to tell me about his Breguet collection<br />

took me by surprise. The story I had planned transformed into<br />

something else.<br />

As I write this note, 2020 is far from over, and there is<br />

a lot of change to come. While it’s not the easiest time with<br />

social distancing practices still in place, working on this issue<br />

confirmed this: remaining open to new people and experiences<br />

is more important than ever. Adapting to change is necessary<br />

and often challenging. But I’ll always keep an open mind.<br />

Stephen Watson, Editor-in-Chief<br />

stephen@revolutionmagazines.com


EDITORIAL<br />

FOUNDER & EDITORIAL DIRECTOR<br />

Wei Koh @wei_koh_revolution<br />

EDITOR-IN-CHIEF<br />

Stephen Watson stephen@revolutionmagazines.com<br />

GLOBAL CONTENT COORDINATOR<br />

Stephanie Ip stephanie@revolutionmagazines.com<br />

EDITOR, <strong>REVOLUTION</strong> ONLINE<br />

Sumit Nag sumit@revolutionmagazines.com<br />

HEAD, SPECIAL PROJECTS & MANAGING EDITOR, ONLINE<br />

Kevin Cureau kevin@revolutionmagazines.com<br />

SUB-EDITORS<br />

Catherine Koh & Eileen Sim<br />

LIFESTYLE EDITOR<br />

Yong Wei Jian weijian@revolutionmagazines.com<br />

EDITORIAL COORDINATOR<br />

Punam Nikki Rai nikki@revolutionmagazines.com<br />

INTERNATIONAL EDITIONS<br />

ASIA Wei Koh<br />

AUSTRALIA Felix Scholz<br />

CHINA Taitan Chen<br />

HONG KONG Stephanie Ip<br />

ITALY Maurizio Favot<br />

MEXICO Israel Ortega<br />

LATIN AMERICA Israel Ortega<br />

RUSSIA DenisPeshkov<br />

UAE JolaChudy<br />

UK RossPovey<br />

VISUAL<br />

CREATIVE DIRECTOR<br />

Darius Lee darius@revolutionmagazines.com<br />

PHOTOGRAPHER-AT-LARGE<br />

Munster munster@revolutionmagazines.com<br />

DIGITAL IMAGING ARTIST<br />

KH Koh<br />

PHOTOGRAPHER<br />

Toh Si Jia<br />

VIDEOGRAPHER<br />

Don Torres<br />

ON THE COVER<br />

Zenith<br />

Defy Classic Carbon<br />

in 41mm openworked, carbon case and<br />

bracelet (Ref. 10.9001.670/80.M9000)<br />

CONTRIBUTING EDITORS<br />

Adam Craniotes<br />

CONTRIBUTORS<br />

Adrian Hailwood<br />

Amelia Hudson<br />

Andrew Hildreth<br />

Alan Seymour<br />

Arabella Boardman<br />

Arno Haslinger<br />

Atom Moore<br />

Auro Montanari<br />

Barbara Palumbo<br />

Christopher Garcia Valle<br />

Felicity McCabe<br />

George Bamford<br />

George Cramer<br />

India Gaul<br />

James Dowling<br />

Jason Singer<br />

Jeff Stein<br />

Josh Shapiro<br />

Lucia Svecova<br />

Michael Tay<br />

Nick Foulkes<br />

Nick Gould<br />

Nick Scott<br />

Rikesh Chauhan<br />

Robert Hoffmann<br />

Silas Walton<br />

Simon Alexander<br />

Tom Chng<br />

Tom Craig<br />

Tracey Llewellyn<br />

MANAGEMENT<br />

CHIEF EXECUTIVE OFFICER<br />

Walter Tommasino walter@revolutionmagazines.com<br />

MANAGING DIRECTOR<br />

Maria Lim maria@revolutionmagazines.com<br />

SENIOR PUBLISHER<br />

Nathalie Naintre nathalie@revolutionmagazines.com<br />

E-COMMERCE MANAGER<br />

James Tay james@revolutionmagazines.com<br />

INTERNATIONAL TRAFFIC COORDINATOR<br />

Christina Koh christina@revolutionmagazines.com<br />

HUMAN RESOURCE MANAGER<br />

Yvonne Koh yvonne@revolutionmagazines.com<br />

FINANCE MANAGER<br />

Francesco Lunardon francesco@therakemagazine.com<br />

ACCOUNTANT<br />

Sandy Tan finance@revolutionmagazines.com<br />

SENIOR ACCOUNT EXECUTIVE<br />

Low Sze Wei szewei@revolutionmagazines.com<br />

REVHLUTION is published quarterly by<br />

Revolution Media Pte Ltd.<br />

All rights reserved. © 2019 by Revolution Media<br />

Pte Ltd. Reproduction in whole or in part without<br />

permission is prohibited.<br />

Opinions expressed in REVHLUTION are solely<br />

those of the writers and are not necessarily endorsed<br />

by the publisher and its editors.<br />

Editorial enquiries should be directed to the Editor.<br />

While every reasonable care will be undertaken by<br />

the Editor, unsolicited materials will not be returned<br />

unless accompanied by a self-addressed envelope<br />

and sufficient return postage.<br />

For other enquiries, contact:<br />

info@revolutionmagazines.com<br />

For circulation and distribution, contact:<br />

circulation@revolutionmagazines.com<br />

PPS 1609/06/2013 (025530) MCI (P) 037/12/2018 ISSN 1793-463x<br />

USA circulation, marketing and operations: Frank Ruiz and Carlos<br />

Garcia, CircSense Marketing & Publishing Solutions<br />

REVHLUTION USA Pte Ltd South Miami FL 33143 USA, Tel: 305 608<br />

1460. <strong>REVOLUTION</strong> (ISSN # 1793-463x) Fall 2020, USA issue 103.<br />

<strong>REVOLUTION</strong> is published quarterly by Revolution Media Private<br />

Limited, The Mill, 5 Jalan Kilang #04-01 Singapore 159405. Agent for<br />

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Lambda – 175 Years Watchmaking Glashütte. Fine watchmaking, now in a stainless steel case. This new timepiece<br />

is regulated to chronometer standards and available in enamel black, white, and blue, each limited to 175 pieces.<br />

With select retailers including: Bhindi, Blakeman’s, Borsheims, Brinker’s, Brown & Co., Chatel, Classic Creations,<br />

Diamond Cellar, Hamilton, Henne, Hyde Park Jewelers, JB Hudson, L. Majors, Lewis, London Jewelers, Long’s<br />

Jewelers, Reis-Nichols, Schwarzschild, Shreve & Co., Shreve, Crump & Low, Swiss Fine Timing, Timeless Luxury<br />

Watches, Tiny Jewel Box, Tourneau, Wempe, and Windsor Jewelers. As well as online at nomos-glashuette.com<br />

Caliber DUW 1001<br />

Deutsche Uhrenwerke NOMOS Glashütte


CONTRIBUTOR’S PAGE<br />

Adam Craniotes<br />

In addition to contributing<br />

to Revolution, New<br />

York City-based Adam<br />

Craniotes is the founder<br />

and president of RedBar<br />

Group, the world’s<br />

largest collective of<br />

watch enthusiasts, with<br />

chapters in over 60<br />

cities across the globe.<br />

He is a lifelong watch<br />

collector and harbors<br />

an almost irrational<br />

love for G-Shock.<br />

Atom Moore<br />

An internationally<br />

renowned New York Citybased<br />

photographer, Atom<br />

Moore fell into the watch<br />

world by virtue of his love<br />

for macro photography.<br />

He has three acclaimed<br />

photography exhibitions<br />

under his belt. Atom<br />

describes himself as a<br />

cycling, digital technology<br />

and beard enthusiasts. He<br />

also really loves desserts.<br />

Barbara Palumbo<br />

A watch and jewellery<br />

writer, Barbara Palumbo<br />

is also the mastermind<br />

behind the insightful<br />

and humorous web<br />

publications Adornmentality<br />

and What’s On Her Wrist.<br />

Barbara is also a speaker,<br />

podcaster, and regularly<br />

moderates panels within<br />

the trade. She’s vocal<br />

about watches, gems,<br />

politics, all of which come<br />

in large doses of truth<br />

and none of the bullshit.<br />

Christopher Garcia Valle<br />

Christopher Garcia<br />

Valle is a photographer<br />

based in Brooklyn,<br />

New York, whose work<br />

focuses on portraiture<br />

and documentary video.<br />

Christopher’s works often<br />

feature artists in their<br />

intimate spaces like their<br />

homes, studios or offices.<br />

Their work has appeared<br />

in some of the hippest<br />

publications around,<br />

including SURFACE,<br />

PAPER, OUT and Vice.<br />

George Bamford<br />

George Bamford has always<br />

been a passionate collector<br />

of both cars and watches.<br />

George founded the Bamford<br />

Watch Department in 2004<br />

and is the official customizer<br />

of TAG Heuer, Zenith,<br />

Girard Perregaux and Bulgari<br />

timepieces. When not working<br />

at the BWD HQ in Mayfair,<br />

he can be found enjoying<br />

his cars on the country<br />

lanes of the Cotswolds.<br />

Munster<br />

A fashion and commercial<br />

photographer based in<br />

Singapore, Munster has 13<br />

years of experience in the<br />

industry and has worked<br />

with brands and titles both<br />

locally and internationally.<br />

His love for creating<br />

beautiful visuals began<br />

while he was in film school<br />

and he translates the same<br />

richness in motion pictures<br />

to his photography today.<br />

Tom Chng<br />

The founder of the<br />

Singapore Watch Club<br />

and one of Singapore’s<br />

most prominent watch<br />

collectors, Tom Chng has<br />

developed a real eye for<br />

watch photography and<br />

continues to hone his<br />

craft, working with some<br />

of the most well-known<br />

brands and galleries,<br />

including The Pygmalion<br />

in Singapore.<br />

Tracey Llewellyn<br />

A journalist for over two<br />

decades, Tracey Llewellyn<br />

worked at specialist<br />

publication QP for five<br />

years before leaving to<br />

become the launch editor<br />

of Revolution in the UK.<br />

She is currently the watch<br />

editor at The Telegraph, and<br />

regularly contributes to<br />

titles including Vanity Fair<br />

and GQ.


CALIBER RM 72-01<br />

RICHARD MILLE BOUTIQUES<br />

ASPEN BAL HARBOUR BEVERLY HILLS BOSTON BUENOS AIRES<br />

CHICAGO LAS VEGAS MIAMI NEW YORK ST. BARTH VANCOUVER<br />

www.richardmille.com


P R I M E<br />

T I M E


THE HIT MAKER<br />

GéraldGenta’sspiritandlegacyliveonatBvlgari.<br />

Words Stephen Watson<br />

Due to overwhelming demand, pop star Miley Cyrus<br />

recently released a cover of Blondie’s 1979 signature<br />

hit “Heart of Glass.” Miley’s version is compelling, a<br />

retro disco-inspired rock anthem not only refreshed, but even<br />

a bit radical. While no one will ever match Debbie Harry’s cool<br />

fronting Blondie in its heyday, Miley’s version gives the new<br />

wave band a run for their money. Taking on an untouchable<br />

classic is inadvisable for most artists, but in this instance, the<br />

results are clearly worth the risks.<br />

Consider a comparable tale within the world of horlogerie:<br />

it makes perfect sense that watch brand Gérald Genta, acquired<br />

by Bvlgari in 2000, is remixing some of its greatest successes<br />

for a new audience in 2020. Genta was responsible for some<br />

of the watch industry’s greatest hits for over the last 50 years;<br />

modern-day watch design’s lineage can be traced to him. No<br />

modern designer is more influential in the space. For Bvlgari,<br />

reviving the heyday of his career is a fascinating venture, as his<br />

distinctly stylized watches never left the forefront of design.<br />

In 2019, Bvlgari revealed the platinum Arena Bi-Retro 50th<br />

Anniversary, based on an iconic design from 1969, reviving<br />

Genta’s signature jumping hour mechanical movement.<br />

The 50th Anniversary piece’s unconventional dial features<br />

retrograde minutes and date with typical Genta flair, using his<br />

iconic, rule-breaking sense of fun and playfulness, something<br />

sorely lacking in many of today’s watch brands. Bvlgari implied<br />

this 50th-anniversary edition was no one-off special. There<br />

was more Gérald Genta to come.<br />

Genta’s distinctive design codes return with Bvlgari’s<br />

introduction of the 2020 Arena Bi-Retro Sport. This 43mm,<br />

lightweight titanium, “chic-sport” Arena case borrows its<br />

22 PRIME TIME


name and unusual rounded shape from Roman architecture,<br />

reminiscent of amphitheaters or colosseums. The reimagined<br />

Genta logo adorning the dial is as distinctive as the era that<br />

inspired it, seventies glamor that’s filtered through nineties<br />

cool. It’s a design mashup that looks fresher than ever.<br />

Jumping hours and retrograde minutes, combined for the<br />

first time in 1996, are well known Genta calling cards, replacing<br />

traditional hour and minute hands. The hour window and<br />

minute indexes running across the top of the dial allowed for<br />

endless adaptation, including Genta’s beloved “Retro Fantasy”<br />

collection of Disney character watches that disguised technical<br />

prowess behind lighthearted sophistication. Hopefully this<br />

collection will be next on Bvlgari’s list.<br />

The Arena Bi-Retro Sport incorporates Bvlgari’s legendary<br />

attention to detail, utilizing a bi-retro BVL 300 caliber with<br />

automatic, bidirectional winding to power the jumping hours,<br />

210-degree retrograde minutes, 180-degree date, and 42<br />

hours of power reserve. Yellow numerals and hands provide a<br />

sporty flash against the anthracite dial, with a sapphire-crystal<br />

caseback allowing a glimpse of the mechanical movement. The<br />

watch’s case is water-resistant to 100 meters. A matte black<br />

alligator strap with titanium buckle offers an extra layer of<br />

“chic” to an otherwise sporty wristwatch.<br />

Further initiatives for Bvlgari’s Genta revival include<br />

developing a dedicated Gérald Genta website and a renewed<br />

focus on mentoring emerging talent, promising the future of<br />

watch design will be supported and developed for decades to<br />

come. Genta’s legacy is essential to watchmaking at Bvlgari;<br />

his influence can be felt throughout the manufacture’s current<br />

collections. With the relaunch of the namesake collection<br />

within Bvlgari, the legacy of Gérald Genta is in good hands.<br />

The greatest hits will undoubtedly keep on coming.<br />

GÉRALD GENTA<br />

ARENA BI-RETRO SPORT<br />

MOVEMENT Self-winding caliber BVL 300; jumping hours;<br />

retrograde minutes; date; 42-hour power reserve<br />

CASE 43mm; brushed titanium; water-resistant up to 100m<br />

STRAP Matte black alligator with titanium ardillon buckle<br />

PRICE USD 14,800<br />

PRIME TIME 23


RICHARD MILLE RM 72-01<br />

LIFESTYLE CHRONOGRAPH<br />

Lo and behold Richard Mille’s first flyback chronograph that is designed,<br />

crafted and assembled entirely in-house.<br />

Words Wei Koh<br />

L<br />

overs of that magical elixir known as Burgundy regard<br />

Henri Jayer as a winemaker whose vision was so seismic<br />

that he radically changed our taste for modern wines.<br />

Jayer was a legend, the man who saw the potential of a forgotten<br />

rocky plot of brush land that was once a vineyard, and set<br />

about reviving it by transforming the soil with 400 charges of<br />

dynamite and forty-eight trucks of bedrock stones, as well as<br />

decades of relentless loving care. This was the legendary Cros-<br />

Parantoux in Vosne-Romanée, which today produces the finest<br />

Pinot Noir wines in the world.<br />

When asked which individual has most revolutionized<br />

modern watchmaking, my response is unequivocal and<br />

unhesitant: Richard Mille. Because encoded in the three<br />

syllables of his name is a vision for creating watches<br />

invoking design codes, technical innovation and materials<br />

gleaned directly from the present and the future, which has<br />

reshaped our taste for watches, in the way Jayer reshaped our<br />

appreciation for wine.<br />

The thing about Richard, and I call him by his Christian<br />

name as I have the privilege of counting him as my friend, is that<br />

his internal antenna receives the frequency of the future before<br />

anyone else. He is not so much connected to the zeitgeist, but<br />

the substance of the zeitgeist itself. So it has been interesting<br />

to see him become increasingly focused in the creation of slim<br />

watches that, while invoking all the scorchingly sexy Mille<br />

codes, are much more wearable than his initial watches which<br />

were entirely focused on radical technical innovation and shock<br />

resistance. That’s not to say Mille watches are not comfortable.<br />

“From the beginning the focus has always been wearability,<br />

which was expressed through the ergonomics of my cases and<br />

also my focus on extreme lightness,” says Richard. And that’s<br />

also not to say that his sapphire split-seconds chronograph<br />

tourbillons are not still the most in-demand ultracomplications<br />

on the planet. But Mille has long recognized the<br />

desire for slim, sleek and thin Richard Mille watches, as the<br />

world re-embraces classical proportions.<br />

If you dig into his brand’s history, you’ll see that Mille<br />

was there before anyone else, offering up slim versions of his<br />

watches such as the RM 016 time and date, the RM 003 round<br />

two-hand watch and the RM 017 ultra-thin tourbillon, as far<br />

back as a decade ago. But it was his tonneau-shaped RM 67 that<br />

quickly became an icon upon its launch, especially in its RM<br />

67-02 guise, which features bright and ultra-light Quartz TPT<br />

and Carbon TPT cases, and skeletonized movements with an<br />

architecture evolved from the RM 59-01 Yohan Blake. These<br />

watches became the de rigueur timepieces amongst some of<br />

the world’s most elite (and luckiest athletes), including tennis<br />

protégé Alexander Zverev, World Rally Champion Sébastian<br />

Ogier, and alpine ski racer Alexis Pinturault, sprinter Wayde<br />

van Niekerk and high-jump athlete Mutaz Essa Barshim —<br />

every one of whom had competed and won with this watch on<br />

his wrist. Recently, the watch has been worn by World Cup<br />

and Olympic Games biathlon champion Johannes Thingnes<br />

Bø, who explained, “This watch is amazing. It is lightweight,<br />

shock resistant, incredibly ergonomic and slim enough that it<br />

never gets caught up in my rifle strap. For my sport, time is an<br />

incredibly important element because we have time limits for<br />

our shooting. With the Richard Mille RM 67-02 on my wrist, I<br />

always feel more mentally prepared and focused.”<br />

Richard Mille<br />

PRIME TIME 25


Above Johannes<br />

Thingness Bø.<br />

Left @santa_laura’s<br />

collection of Richard<br />

Mille watches includes<br />

theRM67-02inthree<br />

flavours (©Revolution).<br />

Top of next page<br />

Benjamin Millepied<br />

choreographed a dance<br />

to showcase the fluidity<br />

of the watch.<br />

26 PRIME TIME


My friend and uber-collector who goes by the Instagram<br />

handle @santa_laura, owns quite a few Richard Milles, but<br />

has focused his collection around the different executions of<br />

the RM 67-02. He explains, “Until you try on this watch, you<br />

can’t understand how incredibly effortless it is to wear. You<br />

absolutely forget it’s there until you look down and you see this<br />

incredible design and performance masterpiece on your wrist.”<br />

So it was that when the latest and now one of my favorite<br />

Mille watches, the RM 72-01 Lifestyle Chronograph was<br />

unveiled, I immediately recognized that this was the expression<br />

of Richard’s focus on slim, elegant wearability expressed<br />

through remarkable design acumen and technical achievement.<br />

The first thing that I loved about the RM 72-01 was that it<br />

was communicated through imagery and a video directed by<br />

Benjamin Millepied showcasing the watch on both men’s and<br />

women’s wrists. While I may not be the biggest fan of gender<br />

fluidity in clothing, I believe the most successful watches in the<br />

world have reached a status so iconic that they can no longer be<br />

gender specific. For example, I have long adhered to the belief<br />

that a gold Daytona looks better on a woman than a man. Think<br />

of the short list of truly immortal watches: the Nautilus, the<br />

Royal Oak, the Day-Date — all of these watches are worn with<br />

equal aplomb by men and women alike.<br />

While Richard’s outgoing, best-selling and massive waitlist-inducing<br />

RM 11-03 might be slightly too big to be worn<br />

by most women, the RM 72-01 occupied the perfect middle<br />

ground from a dimensional perspective, measuring in at<br />

The crown and chronograph pushers side of the The RM 72-01<br />

Lifestyle Chronograph in rose gold.<br />

38.40mm by 47.34mm. (As there are no lugs in a Mille watch,<br />

the dimensions cannot be compared to a normal watchcase.)<br />

And I can tell you as a man whose primary loves are old<br />

American muscle cars, vintage motorcycles, automatic knives,<br />

cigars, Negronis and the opposite sex, every single desire<br />

impulse in my central nervous system was firing like spark<br />

plugs in a 5.4-liter supercharged Ford V8 when I set eyes on<br />

the watch. One of Richard’s great loves is, of course, race cars<br />

and he has always believed that “the best car designs create a<br />

dynamic tension between curvilinear female lines and straight<br />

masculine lines”. And this perfectly expresses the beauty of the<br />

RM 72-01: a watch that takes the Mille tonneau case and adds a<br />

touch of smoothness and fluidity, which is abruptly contrasted<br />

by the sharp vertical lines along the case side that lead the eye<br />

to a massive oversized crown and incredible futuristic-looking<br />

hexagonal chronograph pushers.<br />

PRIME TIME 27


But it is these two buttons that refer to the true revelation in<br />

Mille’s RM 72-01, that has me, a lover of technical movements,<br />

truly blown away. I love chronographs for their ability to give<br />

man mastery over time, but I also love their movements from<br />

a technical perspective. And I have to say that the caliber<br />

CRMC1, Richard’s first in-house chronograph movement, is<br />

nothing less than a revelation.<br />

This is how a chronograph normally functions. You know<br />

that a watch works with a barrel containing a wound spring that<br />

is basically the watch’s gas tank that, through reduction gearing,<br />

ends up feeding power every fraction of a second through an<br />

escapement to an oscillator. The wheel just before the escape<br />

wheel is the fourth, or seconds, wheel. As its name implies, it<br />

makes a full rotation once a minute, and therefore provides<br />

the reading for the seconds. In traditional chronographs, this<br />

wheel is connected to a coupling lever. Co-axial to the seconds<br />

wheel, usually sitting on the lever, is — for lack of a better term<br />

— a second seconds wheel. This wheel powers a wheel of the<br />

same gear ratio, called the drive wheel. When the chronograph<br />

is activated, the coupling lever shifts to bring the drive wheel<br />

in contact with the centrally mounted chronograph seconds<br />

wheel. On the dial side, the chronograph seconds hand starts to<br />

rotate. With each revolution, the chronograph wheel activates a<br />

mechanism which pulls the minute counter forward.<br />

Doesn’t this all sound great so far?<br />

“Well,” says Salvador Arbona, Richard Mille’s technical<br />

director and the man overseeing the advancement of the<br />

in-house movement program, “it is, except for the fact that a<br />

chronograph is an extremely parasitical device. It consumes<br />

a great deal of power and also accentuates the variable torque<br />

in the mainspring as the power reserve starts to diminish. So<br />

if you leave your chronograph on indefinitely, the amplitude<br />

of the balance wheel, and thus the underlying timekeeping<br />

function of the watch, will become compromised. There<br />

have been solutions such as the vertical clutch that have been<br />

implemented, but this is for larger-scale, more industrial<br />

applications.” Indeed, it is often the practice during servicing<br />

for vertical-clutch movements that the clutch section is<br />

removed and replaced. Arbona continues, “So, we decided<br />

to use another solution called the oscillating pinion, which<br />

has three main advantages. The first is that it is a more direct<br />

and simple system; energy is being fed from a geared pinion<br />

directly from the seconds wheel to the chronograph wheel.<br />

Second, because it is simpler, it takes up less space, so you are<br />

able to make a smaller movement. And third, it does not affect<br />

the timekeeping function. However, I say that with a caveat,<br />

because our movement is the first chronograph in the world<br />

with two oscillating pinions specifically for this reason.”<br />

The caliber CRMC1 is the<br />

first chronograph in the<br />

world with two oscillating<br />

pinions incorporated.<br />

The columnwheel<br />

system<br />

in the caliber<br />

CRMC1.<br />

28 PRIME TIME


This is how the caliber CRMC1 works. The seconds wheel<br />

drives an oscillating pinion that is slightly canted when in<br />

its rest position. When it is activated, it shifts to engage the<br />

chronograph wheel. “Yes,” says Arbona, “but another area in<br />

which chronographs lose power is through the system where<br />

the seconds wheel drives the minute counter.” To resolve this,<br />

Arbona created a reduction gear coming directly from the<br />

barrel driving a pinion that powers the chronograph minute<br />

counter. He explains, “This way, the torque directly from<br />

the barrel, where power is at its greatest, is being split three<br />

ways: to the timekeeping function, which also powers the<br />

chronograph seconds; to the chronograph minute counter; and,<br />

using reduction gearing, directly to the hour counter. Because<br />

the hour counter turns so slowly, it is not necessary to create an<br />

oscillating pinion. But the end result is a system that is far less<br />

parasitical and does not affect the underlying chronometric<br />

performance of the movement.”<br />

“There are two other benefits to using a double oscillating<br />

pinion,” Says Richard Mille. “The first is that the movement<br />

can be designed so that aesthetically it very beautiful, and all<br />

the mechanism is laid bare for you to see how each element<br />

engages with the other. A vertical-clutch movement hides<br />

everything away.” Mille is being typically understated. I have<br />

always thought, in terms of design, execution and finishing, the<br />

Renaud & Papi-executed movement for Richard’s RM 004 to<br />

be the most beautiful chronograph movement I’ve ever seen.<br />

But the caliber CRMC1 rivals it and may even surpass it. When<br />

I tell him this, Mille replies with a laugh, “You are too kind.<br />

From the beginning I’ve always created watches where you can<br />

understand how every part interacts with the other, because<br />

for me, all of this — the gears, the wheels, the barrel, the rotor,<br />

the column wheel — is what is beautiful about horology. The<br />

other benefit to our system is that we were able to make an<br />

automatic, integrated, column-wheel chronograph, with a<br />

world’s first, and with incredible timekeeping stability, but at<br />

the dimensions of 29mm by 6.4mm, which is quite a moderate<br />

size for a chronograph.” Accordingly, the 4Hz watch measures<br />

just 11.68mm in height, which, in comparison to the 16.15mm in<br />

height of the RM 11-03, is considerably slimmer.<br />

To me, the caliber CRMC1 is a statement about Richard<br />

Mille’s vision for in-house movements that, in each instance,<br />

will bring some new technical and aesthetic value to every<br />

complication he creates. Richard never makes superfluous<br />

things. Each time he creates a watch or a movement, or even<br />

a strap, it is an evolution to a brand that is 20 years old next<br />

year, but continues to be as innovative as the day it began. And<br />

if the RM 72-01 and the caliber CRMC1 are a symbol of things<br />

to come, you can rest assured that Mille will continue to be the<br />

single most significant name in modern watchmaking for the<br />

next two decades as well. Like Henri Jayer, from a perspective<br />

of cultural impact on his chosen profession, Richard Mille<br />

has ascended into the realm of the immortals. At the same<br />

time, Mille is very much here and more relevant than ever,<br />

thanks to his insistence on underlying substance, integrity and<br />

authenticity in everything his brand creates, and the RM 72-01<br />

is perfect proof of this.<br />

PRIME TIME 29


POWER UNDER THE HOOD<br />

TheOriscaliber400isanewengineforanewera.<br />

Words Felix Scholz<br />

Oris has a proud tradition of<br />

movement development. Over<br />

the course of the Hölsteinbased<br />

brand’s 100-plus years of<br />

operation, the company had developed<br />

some 229 in-house calibers. But Oris<br />

made its last caliber in 1982. From this<br />

point, the brand switched to ETA (and<br />

later Sellita Works) ébauches.<br />

In 2014, Oris fired up the home forges<br />

again, celebrating their 110th anniversary<br />

with the appropriately named caliber 110.<br />

An impressive tractor of a movement, the<br />

110 was a hand-winder with 10 days of<br />

power reserve coming off a single mighty<br />

barrel. A statement, and a big one at that,<br />

but — due to its scale — one with limited<br />

application in Oris’ assortment.<br />

The same cannot be said about the<br />

brand-new caliber 400, which has been<br />

designed by Oris from the ground up,<br />

with components supplied from Oris’<br />

network of suppliers. This movement<br />

is an enhanced alternative to the 733 —<br />

based upon the SW 200-1 — that powers<br />

a significant percentage of Oris watches.<br />

Oris, rather than opt for incremental<br />

improvement such as boosting the power<br />

reserve from 38 to 50 or 70 hours, has<br />

pulled out all the stops. Caliber 400<br />

offers a phenomenal five days (or 120<br />

hours) of autonomy, thanks to twin<br />

barrels with extended mainsprings. The<br />

fun doesn’t stop there, though — Oris<br />

has also deployed a range some 30 nonferrous<br />

and anti-magnetic components in<br />

the movement, including a silicon escape<br />

wheel and anchor. These improvements<br />

will lessen the impact of magnetic fields<br />

that permeate our everyday life, resulting<br />

in greater accuracy over time (Oris rate<br />

this watch as running between −3/+5<br />

30 PRIME TIME


The new Oris Aquis Date<br />

equipped with the new<br />

Caliber 400.


One of Oris’ most<br />

robust movements to<br />

date, with 120-hour<br />

power reserve, antimagnetic<br />

properties and<br />

increased accuracy, plus<br />

a ten-year warranty.


ORIS<br />

AQUIS DATE CALIBER 400<br />

MOVEMENT Oris self-winding caliber 400; hours, minutes and seconds; date;<br />

120-hour power reserve<br />

CASE 43.5mm; stainless steel with ceramic bezel insert; water-resistant to 300m<br />

STRAP Black rubber or stainless-steel bracelet, with quick-change system<br />

seconds). Another area that Oris’ techs<br />

have marked down as a problem area in<br />

the past is around the ball-bearing system<br />

of the oscillating weight. To this end, the<br />

caliber 400 uses a low friction slidebearing<br />

system. These improvements<br />

mean that Oris is comfortable offering<br />

not only a 10-year warranty on watches<br />

with the caliber 400, but also a 10-<br />

year service interval. It’s a momentous<br />

move for the value-oriented brand, one<br />

which enhances its offering and sets<br />

them up well for future developments.<br />

So that’s the movement, but<br />

what watch has Oris chosen to debut<br />

this beast in? None other than their<br />

perennially popular modern diver, the<br />

Aquis. From the dial side, you could<br />

be forgiven for thinking that this was a<br />

“regular” Aquis, with strong lines and<br />

a gorgeous gradient blue dial. Look<br />

closer at that 43.5mm case, and you’ll<br />

spot a few tell-tale signs that something<br />

special is going on. The date display is<br />

black and slightly larger than normal.<br />

There’s also a discreet line of text saying<br />

“5 days”, that really gives the game<br />

away. Flip the watch over, though, and<br />

you get the whole show — thanks to a<br />

sapphire display back larger than any<br />

an Aquis had ever seen before. Finished<br />

in Oris’ usual industrial aesthetic, the<br />

architecture is still pleasing, with the<br />

balance and the barrels visible through<br />

the openworked rotor. Once you’ve<br />

finished taking the caliber 400 in, you<br />

might also notice that the bracelet boasts<br />

a brand-new quick-change system,<br />

further adding to the functionality.<br />

The Oris Aquis Date Caliber 400 has<br />

a suggested price of CHF 3,200 on a<br />

bracelet, compared with CHF 1,950<br />

for a comparable model without the<br />

new movement. Given the significance<br />

of the specs bump, it’s safe to say that<br />

Oris’ reputation for value is intact.<br />

PRIME TIME 33


The new NOMOS Lambda<br />

in steel with a 42mm<br />

case and impressive<br />

84 hour power reserve<br />

indicator at 12 o’clock.<br />

34 PRIME TIME


A TIMELY TRIBUTE<br />

NOMOS Glashütte celebrates 175 years of German<br />

watchmaking with a trio of new models.<br />

Words Tracey Llewellyn<br />

It would not be stretching the truth to say that when<br />

NOMOS introduced the Lambda and Lux models in<br />

2013, there was a degree of confusion and a number<br />

of questions. The roots of the company, which launched<br />

in 1990 with four models — all still available to buy<br />

today — were, and remain to this day, solidly within<br />

the dictates of the Deutscher Werkbund association<br />

of craftsmen (established in 1907, and a forerunner<br />

to the Bauhaus school), whereby traditional craft was<br />

integrated into industrial production, bringing quality<br />

design within the reach of every man.<br />

While modest prices and a deliberately pared-back<br />

aesthetic had been the company’s trademarks, with the<br />

two new models, NOMOS entered new territory both<br />

in terms of design and price point. The cases were in<br />

gold — a first for the German maker — the movements<br />

were in-house and the finishing was a notch or two<br />

higher than the deliberately utilitarian look the market<br />

wasusedto.<br />

While the tonneau-shaped Lux made the biggest<br />

statement with its large 40.5mm × 36mm, white-gold<br />

case and mid-century color palette, it was the super<br />

elegant 42mm Lambda models in white or rose gold that<br />

were to become the true jewels in the NOMOS crown.<br />

Powered by a hand-finished DUW 1001 manually<br />

wound, twin-barrelled movement with swan-neck<br />

regulator, the impressive 84 hours of power reserve was<br />

shown at 12 o’clock via a 297-degree arced indicator,<br />

intersected by a small seconds at six. The caliber<br />

PRIME TIME 35


features finishing peculiar to German watchmaking,<br />

from the solid gold chatons and blued steel screws to<br />

the hand-bevelled, polished edges and the rhodiumplated<br />

three-quarter plate decorated with sunray<br />

striping. The balance cock is hand-engraved with the<br />

legend “Mit Liebe in Glashütte gefertigt” (“made with<br />

love in Glashütte”).<br />

Unabashedly proud of its German roots, NOMOS<br />

has always been keen to promote its manufacturing<br />

base of Glashütte, one of the greatest watchmaking<br />

heartlands outside of Switzerland. A small town in<br />

eastern Saxony, this year Glashütte celebrates 175<br />

years of timekeeping excellence, and many of its<br />

horological inhabitants have marked the event with<br />

the release of limited-edition watches.<br />

NOMOS has already given us three new versions<br />

of the minimalist Ludwig — all made in limited<br />

editions of 175 (what else?) and priced between<br />

USD2,260 and USD4,200. Judith Borowski,<br />

NOMOS’ chief branding officer, says of the pieces:<br />

“With its Roman numerals and elegant casing,<br />

Ludwig is the most classical of all NOMOS models.<br />

The limited edition celebrating 175 years of German<br />

watchmaking takes classicism a step further — with an<br />

enamel-white dial, blue-tempered leaf hands, and a<br />

classical railroad track minute scale.”<br />

And, as the anniversary year draws to a close, the company has now<br />

unveiled the cherry on top of the birthday cake: three new versions of the<br />

super-luxe Lambda. As Borowski says: “Since 1845, fine timepieces have<br />

been crafted by hand in Saxony. As a proud local company, NOMOS<br />

Glashütte is paying tribute to 175 years of the watchmaker’s art. And<br />

what model could be better suited to make this homage than the haute<br />

horlogerie timepiece Lambda, a work of watchmaking art?<br />

“The Lambda model counts among the very best to ever come from<br />

Glashütte. The dial is as delicate as a fine pencil drawing, while the<br />

NOMOS caliber within features fine sunbeam polishing, gold chatons,<br />

and a hand-engraved balance cock [bearing a] message hand-engraved by<br />

a highly skilled watchmaker. Another example of the town’s rich heritage.”<br />

“Unabashedly proud of its German roots, NOMOS<br />

has always been keen to promote its manufacturing<br />

base of Glashütte, one of the greatest watchmaking<br />

heartlands outside of Switzerland. A small town in<br />

eastern Saxony, this year Glashütte celebrates 175<br />

years of timekeeping excellence”<br />

The caliber features handbevelled,<br />

polished edges and a<br />

rhodium-plated three-quarter<br />

plate decorated with sunray<br />

striping. The balance cock is<br />

hand-engraved with the legend<br />

“Mit Liebe in Glashütte gefertigt”<br />

(“made with love in Glashütte”).<br />

36 PRIME TIME


This time, NOMOS has cleverly made the Lambda<br />

more accessible in terms of price (USD7,500 as<br />

opposed to the previous range of USD17,000 to<br />

USD20,000), while still restricting availability<br />

through limited production. Made for the first time in<br />

stainless steel, rather than gold, the highly-polished<br />

finish makes these watches suitable for everyday wear.<br />

NOMOS<br />

LAMBDA IN STEEL<br />

MOVEMENT Manual-winding caliber DUW 1001;<br />

hours and minutes; subsidiary seconds; 80-hour<br />

power reserve<br />

CASE 40.5mm; stainless steel; water-resistant to 30m<br />

STRAP Black Horween shell cordovan<br />

The glossy enamel dials — in white, blue or black — are gently curved and<br />

this, plus the domed sapphire crystal, creates an optical illusion that gives<br />

depth despite the compact silhouette.<br />

At 40.5mm in diameter, the watch sits midway between its two<br />

Lambda siblings — the original 42mm version and the smaller 39mm<br />

introduced in 2015. It is by no means huge, but the dial feels spacious<br />

and open thanks to the narrow and delicately engraved bezel. The minute<br />

track and ultra-thin stick hands (in complementary colors) add to the<br />

overall elegance but still allow for easy reading of the time at a glance. As<br />

with previous iterations, the watches are powered by the DUW 1001 and<br />

presented on a Horween shell cordovan strap – a type of horse leather<br />

valued for its high quality, good looks and durability.<br />

Tasked with honoring the past through contemporary craftsmanship,<br />

Borowski says the Lambda was the perfect design choice. Describing the<br />

reasoning behind the celebratory trio she says: “A new stainless-steel<br />

case, a new size, new dials in enamel white, black and blue, and regulated<br />

according to chronometer standards — in short, that’s what makes these<br />

three new Lambdas so special. Each colorway is limited to 175 pieces, and<br />

each individual watch is crafted using the traditional techniques of this<br />

historic town.”<br />

PRIME TIME 37


WILD HORSES<br />

Ralph Lauren introduces the Polo Watch Collection based<br />

on their visionary logo.<br />

Words Stephen Watson<br />

If you’ve ever seen or attended a polo match in Argentina, you<br />

know about the sport’s brutal reality. The ultra-competitive<br />

athletes, recognized as “hired assassins,” going full-tilt on<br />

the pitch. It’s all surprisingly violent.<br />

The rarefied universe of Ralph Lauren paints a different<br />

picture. Chalk it up to decades of brilliant marketing,<br />

advertising, and brand-building. Polo is evocative here, the<br />

aspirational and compelling concept that gave Ralph Lauren a<br />

winning company name in 1967. Soon after, the concept was<br />

distilled down to a singular icon, woven into the body of a shirt:<br />

man, mallet, and steed. Now, the symbol has taken its rightful<br />

place on the dial of a new line of timepieces.<br />

“My new Polo watch with the symbol of the Polo player<br />

artfully rendered on the dial represents the timeless spirit of<br />

authenticity that has always inspired me,” says Lauren.<br />

Still, like Ralph Lauren’s endlessly adaptable fashion<br />

collections, the straps are where the self-expression really<br />

begins. Mix-and-match fabric straps (inspired by Ralph<br />

Lauren’s shirtings) can be easily swapped out for leather straps<br />

and steel bracelets. Perhaps the most desirable is a NATO strap<br />

printed with the PoloSport logo, inspired by resurgent interest<br />

in vintage Lauren wares from the 1990s, now fiercely sought<br />

collector’s items for the hypebeast set.<br />

That’s not to say the new Polo Watch is a mere fashion<br />

item. Mr. Lauren’s personal love of mechanical watches shines<br />

through by way of an automatic Swiss movement, Caliber<br />

RL200, manufactured by Sellita. Elevating the watch further,<br />

this movement is decorated with vertical Côtes de Genève<br />

stripes and circular graining known as perlage, visible through<br />

the sapphire crystal open caseback.<br />

“A watch is like a piece of art with a quality and character that<br />

goes beyond functionality. It is the most personal accessory,<br />

and during times like these, a most reassuring piece of who we<br />

are, of one’s personal style,” says Lauren. “It feels like a classic<br />

because it has been part of our heritage for almost fifty years.”<br />

MOVEMENT Sellita Automatic Swiss Made movement, Caliber<br />

RL200, 26 jewels, Frequency 28’000 vibrations per hour (4 Hz)<br />

Power reserve of 38 hours, Vertical Côtes de Genève and pelage<br />

(circular graining)<br />

CASE 42 MM stainless steel polished case; black PVD stainless<br />

steel with black eloxed aluminum bezel; green eloxed Aluminum<br />

bezel, blue eloxed Aluminum bezel, or black eloxed Aluminum<br />

bezel; white Super-LumiNova Arabic numbers; curved sapphire<br />

crystal, internal colorless anti-reflective treatment; open<br />

caseback with sapphire crystal; water resistance to 10 bar (100<br />

meters); Crown: Stainless steel with Pony logo.<br />

DIAL Green, blue, black lacquered with 3-D printed polo player;<br />

White Super-LumiNova printed Arabic numbers; white printed<br />

minute track; black with white Super-LumiNova sword-shaped<br />

hour and minute hands; red seconds hand.<br />

BRACELET Stainless steel three-link bracelet with<br />

interchangeable pin bar/quick release; tie silk and tan leather<br />

strap; tan calf leather strap; NATO strap with POLOSPORT<br />

printing; and black sandblasted stainless steel three-link bracelet<br />

fortheblackPVDstainlesssteelmodel<br />

PRICE USD 1,650 to 2,150 depending on dial/strap combination<br />

38 PRIME TIME


Reservoir × Revolution Hydrosphere Bronze ‘Maldives Edition’<br />

The Reservoir Hydrosphere is the world’s only retrograde minute,<br />

jumping hours dive watch. Now, Reservoir has created a unique bronze edition of their<br />

Hydrosphere for The Rake & Revolution, dedicated to our first shop<br />

situated on the Fari Islands, in the Maldives, due to open in April 2021.<br />

The watch is priced at USD 4,400, measures 45mm in diameter<br />

and will be produced in just 100 examples.<br />

For enquiries, please email: shop@revolutionmagazines.com


S P L I T<br />

S E C O N D S


Oris<br />

Oris Hangang Limited<br />

Edition, Ref. 01 743<br />

7734 4187-Set’;<br />

USD 2,600; oris.ch<br />

Rado<br />

Rado True Square<br />

Automatic, Ref.<br />

R27077312; USD 2,150;<br />

rado.com<br />

Montblanc<br />

Montblanc Heritage<br />

Automatic 40mm, Ref.<br />

126464; USD 11,735;<br />

montblanc.com<br />

THE GREEN LIGHT<br />

A most chaotic year produced a bloom of green-dialed gems.<br />

Product planners will tell you even the slightest design tweak —<br />

a minutely realigned index, reshaped seconds hand, or simple<br />

dial variant — takes years upon years of careful planning.<br />

How then, should we explain this year’s sudden explosion of<br />

green? From Moser to Rado, Switzerland to Japan, the color green<br />

has bloomed across the watchmaking industry. No longer content<br />

to drift in the sea of staid, black-dialed sport watches, product<br />

planners jointly acknowledged the need for something fresh.<br />

Whatever the reason for this trend, the real surprise has been just<br />

how many ways this color can be expressed. The Piaget Polo S’s sealike<br />

dial feels more likely to hide a kelp forest than 25 jewels and a<br />

swirl of circular Cotes de Genève. Blancpain adopted a more organic<br />

tone for its Bathyscaphe chrono, while Audemars Piguet elected a<br />

robust army green. Then, of course, there’s Rolex, who unfurled a<br />

bouquet of colors along the Oyster Perpetual line, capped by this<br />

green-dialed 41mm model that looks like it fell from a Skittles bag.<br />

More than an antidote to normalcy, the green-dial trend feels<br />

intentional. The color lends a sense of peace and contentment with<br />

every glance down at these gem-like dials. What could be more<br />

necessary in 2020?<br />

Blancpain<br />

Blancpain Bathyscaphe<br />

Chronographe Flyback,<br />

Ref. 5200 0153 B52A;<br />

USD 17,200;<br />

blancpain.com<br />

42 SPLIT SECONDS


IWC<br />

IWC Portugieser<br />

Chronograph, Ref.<br />

IW371615; USD 7,950;<br />

iwc.com<br />

H. Moser<br />

H. Moser & Cie Streamliner Centre Seconds,<br />

Ref.6200-1200; USD 21,900; h-moser.com<br />

Piaget<br />

Piaget Polo Watch,<br />

Ref.G0A45005;<br />

USD 11,900;<br />

piaget.com<br />

Rolex<br />

Rolex Oyster Perpetual<br />

41, Ref. 124300;<br />

USD 5,900;<br />

rolex.com<br />

TAG Heuer<br />

TAG Heuer Carrera,<br />

Ref. CBN2A10.BA0643;<br />

USD 5,750;<br />

tagheuer.com<br />

Audemars Piguet<br />

Audemars Piguet<br />

Royal Oak Offshore<br />

Selfwinding<br />

Chronograph,<br />

Ref. 26405CE.<br />

OO. A056CA.01;<br />

USD 34,900;<br />

audemarspiguet.com<br />

SPLIT SECONDS 43


Bell & Ross<br />

BRS Grey Diamond Eagle<br />

Ref. BRS-ERU-ST-LGD/SCA<br />

USD 6,300<br />

bellross.com<br />

WRITTEN IN THE STARS<br />

Constellations are one of the oldest inspirations<br />

for humankind.<br />

De Bethune<br />

DB25 Starry Varius<br />

Ref. DB25VTIS3<br />

USD 69,900<br />

debethune.ch<br />

H.Moser & Cie<br />

Endeavor Perpetual Moon<br />

Concept Aventurine<br />

Ref. 1801-1201<br />

USD 34,900<br />

h-moser.com<br />

The night sky has enchanted humankind since the<br />

very beginning, it was vast, enabling philosophers<br />

and dreamers to imagine a world beyond the one<br />

underneath their feet; it provided guidance, as early travellers<br />

and navigators looked to the stars on their expeditions; it is<br />

still mysterious today, as we continue to explore the universe<br />

beyond our own planetary system and try to make sense of the<br />

stars that dot our sky.<br />

Our watches, which encapsulate so much of human history,<br />

have also been very much part of our celestial journey. The first<br />

and foremost that comes to mind is Van Cleef & Arpels, whose<br />

Lady Arpels Planétarium depicts the nearest planets, Mercury,<br />

Venus and Earth (and the Moon) orbiting on an aventurine dial<br />

around a golden Sun. Hermès did a wonderful job in bringing<br />

the phases of the moon alive with the Arceau L’heure de la<br />

Lune, which uniquely offers up a simultaneous display of the<br />

moon phases in both northern and southern hemispheres on a<br />

beautiful meteorite dial. H. Moser & Cie beautifully highlighted<br />

the moon phase on an aventurine dial in their Endeavour<br />

Perpetual Moon Concept Aventurine. The watch comes sans<br />

hour markers for one of the most minimalist celestial watch<br />

we’ve seen.<br />

Other constellation inspired watches include the Zenith<br />

Defy Midnight, with a gorgeous gradient blue dial with<br />

diamonds scattered to depict the starry sky. The Bell & Ross BR<br />

S Grey Diamond Eagle similarly has a sprinkling of diamonds<br />

to look like stars. And Omega, who recently dressed up the<br />

Constellation in an aventurine dial with diamond markers to<br />

razzle and dazzle.<br />

And last but not least, the De Bethune DB25 Starry Varius,<br />

which comes with a dial that can be customised to show your<br />

preferred view of the night sky, be it your favourite constellation<br />

or even the Milky Way. You may not be able to rewrite your<br />

destiny, but you at least, get to choose which star to keep close<br />

to heart.<br />

44 SPLIT SECONDS


Zenith<br />

Defy Midnight<br />

ref. 16.9200.670/01.M10001<br />

USD 10,700<br />

zenith-watches.com<br />

Omega<br />

Constellation Co-Axial<br />

Master Chronometer<br />

ref. 131.15.29.20.53.001<br />

USD 11,400<br />

omegawatches.com<br />

Van Cleef<br />

Lady Arpels Planétarium<br />

ref. VCARO8R500<br />

USD 241,000<br />

vancleefarpels.com<br />

Hèrmes<br />

Arceau L'heure de la Lune<br />

Martian Meteorite Price<br />

upon request<br />

hermes.com<br />

SPLIT PRIME SECONDS TIME 45 45


Givenchy + Tutima<br />

Tutima Saxon One<br />

Chronograph, Ref.<br />

6420-07; Stainless-steel<br />

casewithsteelbracelet;<br />

USD 6,500;<br />

tutima.com<br />

Comme des Garçons +<br />

Breitling<br />

Breitling Superocean<br />

Heritage '<strong>57</strong>, Ref.<br />

A103702A1C1A1;<br />

Stainless-steel case with<br />

steel bracelet;<br />

USD 5,025;<br />

breitling.com<br />

THE ART OF COLOR<br />

A colorful year of watches unlike any other.<br />

Words Stephen Watson<br />

rench artist Paul Cézanne said it best, “We live in a rainbow of chaos.”<br />

However difficult, chaos and disorder often propel us into new and positive<br />

creative directions. Cézanne’s post-Impressionist paintings create order out<br />

of dissimilar swirls of paint, the abstract brushstrokes melding into a distinctive,<br />

singular image. Sensitive to how colors can make us feel, Cézanne’s work displays<br />

such powerful emotion, it can alter a viewer’s mood and attitude. Creating beauty out<br />

of chaos is a message the fashion world picked up early this year, illustrated by the<br />

wild, color-packed fall-winter menswear collections shown this past January.<br />

The watch world smartly followed suit, with a bloom of unusual dials and case<br />

materials unlike anything seen in years. Rainbow watches have been growing in<br />

popularity, with Breitling’s colorful and optimistic Superocean limited edition selling<br />

out immediately (with the added benefit of a timely charity component). Dials in<br />

red, turquoise, green, and orange have provided an immediate lift to the usual sea<br />

of black-dialed sport watches. Even surprising colors like canary yellow and purple<br />

made multiple cheerful appearances. It’s been a year unlike any other, a real standout<br />

for color, and oh man, those feel-good Rolex Oyster Perpetuals. Let’s rejoice!<br />

46 SPLIT SECONDS


Valentino + Bell & Ross<br />

Bell & Ross BR 03-92 Diver Orange, Ref. BR0392-D-<br />

O-ST/SRB; Stainless-steel case with orange synthetic<br />

fabric strap; USD 3,900;<br />

bellross.com<br />

Berluti + IWC<br />

IWC Portugieser Chronograph, Ref. IW371615;<br />

Stainless-steel case with alligator strap; USD 7,950;<br />

iwc.com<br />

Fendi + Doxa<br />

Doxa SUB 300T Divingstar, Ref. 840.10.361.10;<br />

Stainless-steel case with steel bracelet; USD 1,890;<br />

doxawatches.com<br />

SPLIT SECONDS 47


Berluti + IWC<br />

IWC Portugieser<br />

Chronograph, Ref.<br />

IW371615; Stainlesssteel<br />

case with alligator<br />

strap; USD 7,950;<br />

iwc.com<br />

“ What you wear is how you present yourself to the<br />

world, especially today, when human contacts are<br />

so quick. Fashion is instant language”<br />

— Miuccia Prada —<br />

Gucci + Rolex<br />

Rolex Oyster Perpetual<br />

41, Ref. 124300;<br />

Oystersteel case with<br />

Oystersteel bracelet;<br />

USD 5,900;<br />

rolex.com<br />

Prada + Bvlgari<br />

Bvlgari Octo Finissimo,<br />

Ref. 103431; Stainlesssteel<br />

case with steel<br />

bracelet; USD 11,900;<br />

bulgari.com<br />

48 SPLIT SECONDS


Sacai + NOMOS Glashütte<br />

NOMOS Tetra Plum, Ref. 499/488; Stainless-steel<br />

case with gray suede strap; USD 2,780;<br />

nomos-glashuette.com<br />

Craig Green + TAG Heuer<br />

TAG Heuer Carrera, Ref. CBN2011.BA0642;<br />

Stainless-steel case with steel bracelet; USD 5,350;<br />

tagheuer.com<br />

Tom Ford + Zenith<br />

Zenith Defy El Primero 21 Ultraviolet, Ref.<br />

97.9001.9004/80.R922; Micro-blasted matte<br />

titanium case with rubber strap; USD 13,100;<br />

zenith-watches.com<br />

SPLIT SECONDS 49


Overlooked–<br />

The World’s First<br />

Blacked Out Watch<br />

The Porsche Chronograph 1 radically reimagined the<br />

sports chronograph in the 1970s, and was designed by<br />

none other than Ferdinand Alexander Porsche, who also<br />

designed the iconic Porsche 911.<br />

Words Wei Koh<br />

N<br />

ecessity, as they say, is the mother of invention — a<br />

concept certainly not lost on a young Ferdinand<br />

Alexander Porsche, otherwise known by the nickname<br />

“Butzi”, when he found himself along with all other members<br />

of the Porsche dynasty cast out of all executive roles in the<br />

family company. This decree came from his father “Ferry”<br />

Porsche, son of the company’s founder Ferdinand Porsche,<br />

who had become so exasperated by the constant in-fighting<br />

with his sister Louise Piëch’s side of the family that he decided<br />

to unilaterally remove all of his father’s descendants from<br />

management duties. Butzi, who had — amazingly enough —<br />

designed the Porsche 911 which debuted at the 1963 motor<br />

show and would go on to be the single most enduring and<br />

iconic act of automotive design the world would ever know,<br />

suddenly found himself unemployed. But ever the scrapper, he<br />

immediately set up Porsche Design Studio (initially in Stuttgart<br />

before he moved it to Austria) and set about creating products<br />

that would redefine their respective industries.<br />

Porsche’s Chronograph 1, as its first offering was called<br />

when launched in 1972, was one of the most radical reimaginings<br />

of the sports chronograph. Its dial was matte black<br />

with white indices and subdials, and a red seconds hand — it<br />

looked essentially like the speedometer and tachymeter in the<br />

Porsche 911 dashboard. It had a flat crystal, a large tachymeter<br />

50 SPLIT SECONDS


— of course — integrated into a flange surrounding the dial,<br />

and was configured with a 30-minute counter at 12 o’clock,<br />

a 12-hour counter (key for endurance racing) at six o’clock<br />

and continuous seconds at nine o’clock. Day and date were<br />

provided in a set of apertures at three o’clock. In the context of<br />

sporting chronographs, it was a massive amount of information.<br />

The ability to provide all this information as well as a 4Hz<br />

vibrational speed, ultra-efficient winding and reliability, was<br />

thanks to an all-new movement called the Valjoux 7750, which<br />

was designed by a brilliant engineer named Edmond Capt. Capt<br />

was tapped by Valjoux to rapidly create an integrated automatic<br />

chronograph movement to respond to the release of the Zenith<br />

El Primero and the Calibre 11 in 1969. Capt used the manualwinding<br />

7773 movement as the starting point, and with the help<br />

of a new technology called the computer, he was able to create a<br />

movement that replaced the column wheel with an oblong cam<br />

and was much easier and cheaper to industrialise. Even though<br />

the Porsche Design Chronograph 1 was “launched” in 1972,<br />

the first examples reached customers by 1973 and represent<br />

some of the very first watches in the world to feature this radical<br />

new movement. The Valjoux 7750 even had a quickset day and<br />

date indicator, the first of its kind in a sports chronograph.<br />

Now think about this in the context of the early ’70s. Seiko had<br />

launched the Astron and initiated the Quartz Crisis three years<br />

earlier, yet Butzi Porsche insisted on a mechanical chronograph<br />

featuring this new and advanced movement, and a new surface<br />

treatment that had never been used on watches before: physical<br />

vapour deposition, better known as PVD.<br />

While black watches are commonplace today, in the context<br />

of 1972, a black watch was shocking. Butzi was known to<br />

have experimented with different treatments, including auto<br />

Left The Porsche<br />

Design Chronograph<br />

1 was the world’s first<br />

blacked out watch.<br />

painting techniques, but in the end, it was only PVD, which<br />

vaporises metals and binds them to the surface of the watch<br />

case, that worked well enough for him. Although the technique<br />

reaches back to 1852, it was only perfected in 1968; and while it<br />

is fragile in comparison to the DLC coating available today, at<br />

the time it was incredibly groundbreaking. The fact that Butzi<br />

Porsche chose this treatment for his watchcase some 20 years<br />

before Panerai used PVD-treated cases in its Pre-Vendome<br />

Luminor Marinas, speaks of how visionary he was.<br />

Of course, Porsche was not a watchmaker. To collaborate<br />

with him on his watch, he chose Orfina, a Swiss company<br />

owned by an Italian racecar driver named Umberto Maglioli<br />

who had finished his career with — you guessed it — Porsche<br />

Racing. Very early models have the name “Orfina” above the<br />

day-date windows while later models have the distinct and<br />

attractive Orfina logo above these windows. Below the dateday<br />

indicator are the words “Porsche Design”. To me, these<br />

amazing Valjoux-powered Porsche Design Chronograph 1<br />

watches have incredible historic significance. They were the<br />

first serially produced black watches and had matching black<br />

bracelets (a bead-blasted steel version was also offered). Their<br />

dial design was radical in its straight-up utilitarian racing<br />

instrument look, and they were one of the very first watches to<br />

feature the legendary Valjoux 7750. Finally, they were designed<br />

by the genius behind the Porsche 911.<br />

But around 1975, something happened that compelled<br />

Butzi Porsche to have to create a new version of this watch.<br />

Now fully reeling from the decimation by the Quartz Crisis,<br />

Valjoux ordered Edmond Capt to destroy everything related<br />

to the Valjoux 7750. Instead, he would, like Charles Vermot at<br />

Zenith with the El Primero, hide all of the tooling. This gives you<br />

an idea of how dire the prevailing outlook was for mechanical<br />

watchmaking, and yet, instead of switching to quartz engines,<br />

the amazing Butzi Porsche would double down on mechanical<br />

timekeeping. With the supply of Valjoux 7750 movements<br />

coming to an abrupt end (the movement would only be revived<br />

in 1984 by Théodore Schneider for the Breitling Chronomat)<br />

he and Maglioli turned to another mythical maker of watch<br />

movements named Lemania.<br />

I have long professed my love for Lemania, in particular<br />

because of its chronograph calibre 2310 that forged the<br />

base of the famous Omega Calibre 321 that equipped every<br />

Speedmaster that went to space. But my second favourite<br />

movement created by this incredible manufacture is the ultraradical<br />

calibre 5100. When launched in 1974, the Lemania<br />

5100 looked like it had stepped out of an alternate universe.<br />

It was created specifically to be the most reliable, shockresistant,<br />

legible and cheapest movement you could find. As<br />

such, there was not a simple bridge or plate that was milled — it<br />

was all stamped. Further, it made extensive use of Delrin a<br />

high-tech plastic. Delrin was used for the day and date wheels,<br />

the switching cam and the chronograph clutch plate in this<br />

incredible movement. Even its balance wheel was mounted on<br />

a shock-absorbing Delrin plate, and all around the movement<br />

was a Delrin buffer to isolate it from the impact of shock on the<br />

watchcase. Finally, the movement used a vertical clutch, which<br />

meant that the chronograph could be left on indefinitely with<br />

SPLIT SECONDS 51


Early models of the 7750<br />

powered models have the name<br />

Orfina above the day-date<br />

windows instead of the logo.<br />

(Image: Christies Online)<br />

Above and below<br />

The Lemania 5100-powered<br />

version is distinguished by the<br />

12 o’clock subdial that shows<br />

time in 24-hour format.<br />

(Image: Watchpool24)<br />

52 SPLIT SECONDS


Above The military<br />

version comes<br />

with a central<br />

chronograph<br />

minute hand in<br />

black with an<br />

orange-tipped<br />

airplane pointer.<br />

(Image: A<br />

Collected Man)<br />

Right On the<br />

military versions,<br />

the tachymeter is<br />

typically replaced<br />

with a 12-hour<br />

scale to enhance<br />

readability in<br />

a cockpit. (Image:<br />

A Collected Man)<br />

no adverse effect on isochronism. The rotor is seated on a hard<br />

iron bearing and held in place with a push fork. Like the Valjoux<br />

7750, the Lemania 5100 runs at a decidedly modern 4Hz, and<br />

the day and date are quickset. All this means that you could take<br />

your Lemania 5100-equipped chronograph and use it to smash<br />

open coconuts or clamshells in a desert island scenario, and<br />

it wouldn’t lose an iota of accuracy. Indeed the Lemania 5100<br />

is the movement that powers the Omega Speedmaster, which<br />

Omega expert Chuck Maddox referred to as the “Holy Grail”<br />

for the extraordinary performance package it represents.<br />

But the dial side of the Lemania 5100 brought about a<br />

subtle but important redesign in the Orfina Porsche Design<br />

Chronograph 1. The movement is distinguished by a central<br />

minute counter co-axially mounted on the cannon pinion with<br />

the chrono seconds hand. The chrono seconds hand remains<br />

red, but the minute counter is white, features a “lollipop”<br />

and is read off the same indices as the minutes. As such, it is<br />

a 60-minute chronograph counter. At 12 o’clock you have a<br />

subdial that shows time in 24-hour format while the 12-hour<br />

chrono counter and the continuous seconds are found at six<br />

and nine o’clock respectively. The confusion is that this watch<br />

(more specifically known as reference 7177 and 7178) is also<br />

called the Porsche Design Chronograph 1.<br />

Note that these watches were made in civilian as well as<br />

military versions for various air forces, including the West German<br />

Bundeswehr. In the case of military watches, the Orfina logo was<br />

replaced with the word “Military”. Also these watches usually<br />

came equipped with a Bund-style two-piece leather strap instead<br />

of a bracelet. Further, as they were to be used in the cockpit,<br />

oftentimes the tachymeter was replaced with a 12-hour scale for<br />

enhanced time-reading legibility. Finally, all military Porsche<br />

Design Chronograph 1 watches fall into the Lemania 5100 model<br />

reference and not the Valjoux 7750. One important detail to look<br />

out for is that the minute counter hand on the military version is<br />

blacked out with a red/ orange plane-shaped pointer. Military<br />

models usually have extensive engraving on the caseback.<br />

The entire Orfina era of the Porsche Design Chronograph 1<br />

lasted from 1972 to 1978. The switchover from the Valjoux 7750<br />

seemed to have occurred around 1974–’75, which coincided<br />

with the launch of the Lemania 5100. In 1978, Porsche Design<br />

would start their collaboration with IWC, which resulted in<br />

some equally famous watches, but the Orfina watch holds a<br />

special place in my heart as the original timepiece created<br />

by Butzi Porsche and that is interlinked with two of the most<br />

important movements ever created.<br />

On the silver screen, the Porsche Design Chronograph 1 was<br />

worn by Dustin Hoffman in Kramer vs Kramer, Martin Shaw in<br />

The Professionals but perhaps most significantly by Tom Cruise in<br />

Top Gun. The fact that this watch was selected as the timepiece<br />

of choice for Naval Aviator Lieutenant Pete “Maverick”<br />

Mitchell was a perfect fit, considering that the Lemania-based<br />

references were selected as official equipment by several air<br />

forces around the world (although, he seemed to be wearing<br />

a civilian version of the watch). What is exciting was that after<br />

filming for the first Top Gun wrapped up, the original Maverick<br />

Porsche Design watch sat in producer Jerry Bruckheimer’s safe<br />

for 34 years before it found its way back to Tom Cruise’s wrist<br />

for the new film, Top Gun: Maverick, to be launched this year.<br />

However, it was another pilot — specifically a Formula 1<br />

pilot — the legendary Mario Andretti, whose career was most<br />

synonymous with the Orfina Porsche Design Chronograph 1.<br />

Andretti wore his watch all throughout the 1978 season. The<br />

story goes that after the Brazilian Grand Prix, Andretti went for<br />

a stroll on Ipanema beach and promptly fell asleep. During his<br />

nap, someone stole his beloved Porsche Design Chronograph<br />

1. When news of this reached Butzi Porsche and Umberto<br />

Maglioli, they promptly sent him a replacement watch which he<br />

wore to five more first-place finishes that season and it was on<br />

his wrist when he became the Formula 1 Champion at Monza.<br />

Today, these amazing watches are almost half-a-century<br />

old, and yet the story they tell about the incredible vision of<br />

Butzi Porsche and an insistence on mechanical timekeeping<br />

even during the darkest hours of the Quartz Crisis, resonates<br />

stronger than ever. Amazingly, these watches can still be had for<br />

relatively accessible prices. Both Valjoux and Lemania models<br />

seem to hover around 3,000–4,000 USD, with a 25-percent<br />

premium for military models.<br />

SPLIT SECONDS 53


Trends may come and go, but tried and true classics<br />

provide enduring staying power during uncertain<br />

times. Cartier, Jaeger-LeCoultre, Rolex<br />

WORLDOFTOMORROW<br />

Thought leaders predict changing global tastes in a<br />

COVID-19 world.<br />

Words Stephen Watson<br />

To predict where watchmaking trends might head in<br />

coming months, one might compare notes with the<br />

past. The recent global COVID-19 crisis isn’t entirely<br />

unprecedented; history has a manner of repeating itself.<br />

Looking back to previous disruptions provides clues about the<br />

ways we might dress and adorn ourselves, reflecting the social,<br />

financial, and political state of the world in which we live.<br />

Then again, things might be different this time. Trade fairs<br />

were canceled and quickly replaced with virtual presentations.<br />

Our shopping, already done mostly online, migrated to<br />

e-commerce permanently. It makes sense then, that many<br />

watch retailers saw sales increase in large numbers from stayat-home<br />

shoppers. Over the past few months, we’ve witnessed<br />

two clear trends emerge.<br />

The first is a return to classicism. Provenance, history,<br />

heritage, longevity; these comfort us right now. For some, that<br />

trend means investing in something bigger than ourselves,<br />

perhaps a watch that will last generations. The watches with<br />

proven staying power are safe bets as ever, tried and true, never<br />

out of style. You might reach for a classic housing an inventive<br />

new movement, or with a flash of fabulous color on the dial.<br />

Or maybe an all-time great upgraded to a precious material, or<br />

with an unexpected sprinkling of gemstones.<br />

The second trend appears more daring and unusual: the<br />

emergence of extraordinary one-of-a-kind dream watches<br />

designed for the top-tier collector. Ultra-rare and often priced<br />

in excess of six figures, these exceedingly scarce timepieces<br />

are almost impossible to believe, utilizing the finest materials,<br />

technology, and workmanship. Both eye-catching and bold,<br />

these one-of-a-kind watches are not for the faint of heart<br />

(or wallet).<br />

Whatever the circumstance, our reasons for buying a watch<br />

remain. It’s a celebration, a way of treating yourself, of taking<br />

a moment, or commemorating a special occasion. A watch<br />

is an object that takes time to produce — the materials, the<br />

technology, the craft — instilled with passion and art. A watch<br />

represents a human connection to a shared history, an object<br />

imbued with a universe of meaning. Like the ever-changing<br />

seasons, this moment in time is both an evolution and part of a<br />

greater cycle. Where are we headed next?<br />

Let’s ask the experts:<br />

54 BUSINESS


FRANÇOIS-HENRY BENNAHMIAS,<br />

CEO, AUDEMARS PIGUET<br />

Clients, especially the younger generation, want more<br />

transparency. They also want to purchase from brands that<br />

share their values. So at the end of the day it is not a matter of<br />

trends for us. It is about offering the client the opportunity<br />

to discover what’s behind the brand so that they understand<br />

who we are while we discover who they are as well. This will<br />

enable us to take care of them in the right way, establishing<br />

an authentic relationship and delivering the right emotions<br />

and services. We’re in this for the long haul, which is a great<br />

advantage compared to other industries. Only with time can<br />

you build authentic meaningful relationships.<br />

MAXIMILIAN BÜSSER, FOUNDER, MB&F<br />

The past year’s challenges should spur an overwhelming<br />

amount of creativity in our pretty conservative industry, but I<br />

am not sure that will happen. This is the perfect time to take<br />

more risks, to be bolder, to generate excitement. MB&F’s<br />

incredible success over the last eight months (sell-out is up<br />

+40% on last year to our great amazement!) is proof that<br />

creativity, more than ever, gets timepiece buyers’ hearts racing.<br />

But with certain major markets like China powering up the<br />

business again for the larger groups, our industry will probably<br />

go back to its old ways and play it safe.<br />

I would love to think that going forward, personal fulfillment<br />

will be more important than status, but human beings tend to<br />

go back to their comfort zone — and the Maslow pyramid has<br />

not changed. What has changed is our relationship to how we<br />

buy. Zoom presentations and buying online are no longer only<br />

for tech geeks. We have been amazed at the number of orders<br />

we have taken online and how clients (both retailers and endconsumers)<br />

interact so much more with us on digital platforms.<br />

It has definitely become a new norm.<br />

GEORGES KERN, CEO, BREITLING<br />

While it would be difficult to anticipate the year’s effect on<br />

consumer tastes and future trends in terms of product design<br />

and materials, it is safe to say that attitudes and mindsets<br />

will be strongly affected. People have been reassessing their<br />

priorities in every aspect of their lives and this will certainly<br />

influence sentiments and consumer behavior. There is clearly<br />

an increased interest in sustainable products that offer real<br />

meaning and brands representing values the customers can<br />

identify with.<br />

The world is becoming increasingly casual and less formal,<br />

and customers are, more than ever, seeking purpose in their<br />

consumption. Long before the pandemic, Breitling had been<br />

focusing on inclusive luxury. We are seen as a cool, informal<br />

alternative to our more conservative competitors, and our<br />

commitment to sustainable luxury has been resonating with a<br />

broad range of demographics.<br />

BUSINESS 55


BRUNO BELAMICH, CREATIVE<br />

DIRECTOR, BELL & ROSS<br />

We do not feel this unpredictability will affect our design at Bell<br />

& Ross for the simple reason that we have always gone to the<br />

essentials when creating our timepieces. Back to essentials,<br />

the very principle of our own design. We leave no room for<br />

the superfluous. In this uncertain period, the question of the<br />

meaning of our lives, of our professions, of what we buy, and<br />

therefore in our case, watches, arises more than ever. We must<br />

hold on to the beautiful object that lasts. The Bell & Ross watch<br />

is a utilitarian object, with a timeless design.<br />

EDOUARD MEYLAN, CEO, H. MOSER & CIE<br />

I think this year’s challenges have made us pay more attention<br />

to not only what we consume, but also how we consume.<br />

Discerning clients are developing more responsible<br />

purchasing habits, not necessarily in regard to pricing, but<br />

rather focusing on emotion and intrinsic value. They look to<br />

brands representing their priorities through corporate social<br />

responsibility programs — whether sustainability or social<br />

action — and through meaningful relationships with the<br />

people behind the product. In my opinion, these consumer<br />

needs are even more prevalent than design choices at the<br />

moment. Since people are now more connected than ever,<br />

this effect is amplified through social media and a common<br />

human challenge.<br />

Generally speaking, clients buy either safe designs that<br />

they are used to or iconic designs that are like a piece of art.<br />

Watches that are out of this world, made in small quantities, will<br />

continue to rise in popularity. I do not believe it is a decision<br />

based on price or understated design. It is about appreciating<br />

genuinely unique qualities that make a brand or timepiece<br />

special. Whether a never-before-seen take on an existing<br />

category — as we did with our Streamliner and sports steel<br />

watches — or a design disruptor challenging the traditional look<br />

of a watch, it was a trend before the pandemic, and it seems that<br />

recent months have only reinforced it.<br />

MARC A. HAYEK, PRESIDENT & CEO,<br />

BLANCPAIN, BREGUET, JAQUET DROZ<br />

Obviously, the past few months have been an opportunity for<br />

most of us to slow down a little bit, for better or for worse, and<br />

to think. In that regard, this year has certainly changed the way<br />

clients look at products and brands. I feel that the consumer’s<br />

search for meaning will increase significantly and that<br />

expectations will be higher. True experiences that go beyond<br />

just the watch; authenticity, trust, and global responsibility are<br />

all criteria that will predominate.<br />

56 BUSINESS


CHRISTIAN SELMONI, HERITAGE & STYLE<br />

DIRECTOR, VACHERON CONSTANTIN<br />

Despite the situation, our teams at the manufacture and<br />

worldwide are committed to delivering the right pieces at the<br />

right place and moment. What we notice today is that clients<br />

favor solid and reassuring values in a global context. When<br />

speaking about trends that might come out of this, we think<br />

that the ultimate exclusivity and luxury, represented by Les<br />

Cabinotiers, is something appealing to clients. In addition,<br />

sport-elegant timepieces with their strong and resilient<br />

elements. As a matter of fact, the Overseas novelties launched<br />

this year have encountered great success. We feel confident<br />

about the novelties to be revealed in 2021 at<br />

Watches & Wonders.<br />

When money is no object, unparalleled quality,<br />

innovative design, and scarcity signify the top level<br />

of watchmaking for the ultimate collector. Audemars<br />

Piguet, Richard Mille, Breguet<br />

BUSINESS <strong>57</strong>


A GREATER CAUSE<br />

Environmental sustainability drives Marc A. Hayek,<br />

president & CEO of Blancpain.<br />

Interview by Stephen Watson<br />

Environmentalism has remained a core brand value at<br />

Blancpain for decades, bolstered by president and<br />

CEO Marc A. Hayek, a diving enthusiast and ardent<br />

supporter of ocean preservation. Hayek, grandson of Swatch<br />

Group founder Nicholas G. Hayek, is also a board member<br />

and president & CEO of three prestigious brands: Blancpain,<br />

Breguet, and Jaquet Droz.<br />

The Bathyscaphe range has become quite a comprehensive<br />

assortment of dive watches, and I understand you are an avid<br />

scuba diver. How has your knowledge of diving influenced the<br />

Fifty Fathoms collection? Can you tell us about some favorite<br />

dive sites?<br />

I have always said that people must be able to dive with the<br />

Fifty Fathoms, even nowadays. Although divers currently use<br />

computers (to calculate depth and elapsed time), the Fifty<br />

Fathoms remains a real diving watch that I personally want to<br />

take with me when I dive. Thus, the watch has evolved over the<br />

years. We have for instance improved the bezel’s resistance<br />

and the overall readability of the watch, which are particularly<br />

important underwater. My knowledge of diving has also<br />

influenced the complications featured in the Fifty Fathoms<br />

collection. It would not have been logical to extend the line<br />

with all the existing complications, but having a moonphase,<br />

for example, was useful and meaningful for me; there is indeed<br />

a natural relationship between the moon and the tides. As for<br />

the tourbillon, looking at it underwater is just stunning. For<br />

the Bathyscaphe, which is an everyday watch you can dive with,<br />

having additional functions such as calendar indications made<br />

sense. Not only are these complications useful on a daily basis,<br />

but they are also not “diver unfriendly.”<br />

As for my favorite dive sites, the Maldives and French<br />

Polynesia are definitely part of my top 10 destinations. Those<br />

islands are paradise for divers.<br />

Blancpain recently added stunning color to the collection,<br />

particularly the green Fifty Fathoms Bathyscaphe Mokarran,<br />

a favorite of Revolution. What was the directive for the<br />

piece, and can we expect to see more surprises like this in<br />

Blancpain’s future?<br />

As part of our annual publication Edition Fifty Fathoms, we<br />

have been collaborating since 2008 with the world’s best<br />

underwater photographers to share the wonders of our<br />

oceans. Their pictures, showing the variety of environments<br />

that can be explored with diving, inspired the green color of<br />

the Bathyscaphe Mokarran Limited Edition timepiece and<br />

the Flyback Chronograph we just released. This new hue is<br />

enhanced by our peerless expertise and skill in dial-making.<br />

The color reveals subtle shades according to the angle of<br />

illumination on the dial, sometimes taking on metallic nuances.<br />

Alongside blue, green is omnipresent underwater in places<br />

such as mangroves, kelp forests, the Arctic with its Greenland<br />

sharks, and of course in freshwater. As an underwater<br />

photographer myself, I had the chance to witness these amazing<br />

colors in astounding compositions.<br />

The Fifty Fathoms collection, which is a pillar of Blancpain,<br />

will of course be enriched with new models in the future. We<br />

mentioned the green pieces, but we just launched a new Day-<br />

Date watch with a special gradient-colored, sandy beige dial.<br />

However, the evolution of the Fifty Fathoms will not only rely on<br />

new colors. We have many developments in progress to extend<br />

the collection with more technical pieces.<br />

58 PROFILE


Environmental concerns and sustainability are also top of<br />

mind in 2020. It’s an important initiative, especially for<br />

younger generations. Blancpain has been heavily involved<br />

with ocean conservation for some time. How will these<br />

concerns influence Blancpain’s future?<br />

I have to say that I am very impressed by the younger<br />

generations for their consciousness regarding the environment.<br />

Had we had the same implication in the past, things would<br />

perhaps be different today. I have always said that one of my<br />

deepest wishes was to leave a cleaner world for our children. As<br />

long as I am here, I will continue to give back to the oceans, try<br />

to educate people, try to help, try to motivate people to protect<br />

our oceans and preserve their beauty.<br />

The Ocean Commitment means a lot to Blancpain, not only<br />

because I am a diver and passionate about the oceans, but also<br />

because it is part of our history. What started with the Fifty<br />

Fathoms in the 1950s was much more than just a watch. It was<br />

the release of a diving instrument that contributed to opening<br />

up the underwater world.<br />

Blancpain’s Ocean Commitment is a charity close to your<br />

heart. How did you become personally involved? Have you<br />

witnessed marine ecological problems for yourself?<br />

Personally, I do not really like the word “charity.” Through the<br />

Blancpain Ocean Commitment, we do not just finance projects<br />

that aim to protect the oceans. It is not just about spending<br />

money. It is about implication, offering a platform. It is our duty<br />

to raise awareness. We reach clients all around the world who<br />

are opinion leaders. Together, we can make a bigger difference.<br />

People often do not know that the oceans are fundamental to<br />

human well-being on the entire planet. It doesn’t simply concern<br />

coastal areas. The ocean is an indispensable part of Earth’s lifesupport<br />

system, which sustains the species and the ecosystems<br />

upon which we depend. It regulates our climate, drives weather<br />

patterns, and reduces the impact of climate change by absorbing<br />

25 percent of the carbon dioxide released by human activities.<br />

As a scuba diver for more than 35 years, I witness of course<br />

the ecological problems oceans and their ecosystems are<br />

facing. I have gone regularly to the Maldives for the past 25<br />

years. Two years ago, I did one dive which brought me to tears.<br />

As far as you could swim and see, not one coral was still there.<br />

Everything bleached, dead, destroyed. But there is still hope;<br />

environmental efforts can definitely make a difference. In the<br />

south of France, thanks to protection and awareness initiatives,<br />

fish species are coming back. There were no more sea urchins,<br />

cuttlefish, or grouper. Now they are coming back, and much<br />

quicker than I would have thought.<br />

When diving, which Blancpain do you reach for?<br />

I wear a variety of watches from our Fifty Fathoms collection,<br />

depending on the dive. Sometimes it is the “classic” Fifty. I love<br />

the blue titanium version, which is very light and comfortable.<br />

Sometimes, I use the X Fathoms. I’ve also done many dives with<br />

the Tourbillon.<br />

The last watch I wore is the prototype of a technical piece we<br />

are currently working on, the same that equipped the wrist of<br />

Laurent Ballesta and his team during the Gombessa V expedition.<br />

Another Blancpain initiative is the art of living, “L’Art<br />

de Vivre,” which celebrates the pursuit of excellence.<br />

This concept relates closely to Blancpain’s Métiers d’Art<br />

collection. Can you tell me about the directive of the artistry<br />

within this collection and what clients tend to look for?<br />

Actually, the art of living does not relate specifically to our<br />

Métiers d’Art collection. It is a global concept that is dear to<br />

Blancpain for many reasons. The links between Blancpain,<br />

the art of living, and fine dining, spring from the conviction<br />

that there is a close bond between these worlds and traditional<br />

watchmaking. The quest for excellence, expertise, meticulous<br />

craftsmanship, and true passion, are the kind of values we<br />

share. These values are reflected in everything we do, from the<br />

creation of our timepieces to the warm welcome and service we<br />

offer in our boutiques.<br />

Regarding the Métiers d’Art collection, I would say that two<br />

main characteristics are evaluated before starting a new project:<br />

technicity and beauty. We are trying to put forward techniques<br />

that have rarely been seen in the world of watchmaking — as<br />

is the case with damascening and shakud , for example — or<br />

mastering processes in-house that are usually handled by<br />

third-party manufacturers. The artistic approach required<br />

for the new material or skill thus has to be interesting and<br />

challenging, and the pieces crafted beautifully. By introducing<br />

new Métiers d’Art techniques and skills, our aim is to show<br />

clients that Blancpain’s creativity and expertise are limitless,<br />

and this is what they are looking for. With our Métiers d’Art<br />

pieces, we allow clients seeking to acquire a personalized model<br />

to contribute to the design of their watch, while benefiting<br />

from our ideas and savoir-faire, in harmony with our DNA and<br />

watchmaking tradition. It is teamwork: true watchmaking and<br />

artistic experience resulting in unique pieces of art.<br />

This year has been tough on everyone, and evolution comes<br />

slowly to the watch industry. The past few months have<br />

brought about radical changes with the industry’s calendar,<br />

trade shows, and travel plans. What are some things we can<br />

look forward to in this post-Baselworld era?<br />

I definitely think that the past few months have raised the<br />

importance of humility in every sense of the word. Thinking<br />

locally instead of globally. Valuing intimate gatherings. Creating<br />

tailored local experiences. Simplifying our presentation<br />

calendars. Engaging even more deeply with our partners.<br />

Listening further to and communicating even more with our<br />

clients, to whom our watches are dedicated. And of course,<br />

reinforcing our digital offerings, as well as taking advantage<br />

of today’s technology to strengthen our relationship with<br />

our customers.<br />

PROFILE 59


In Conversation with<br />

Raynald Aeschlimann, CEO Omega Watches<br />

Words Wei Koh<br />

H<br />

e’s one of the most dynamic leaders in the watch<br />

industry and also one of the most genuine, sincere<br />

and kind individuals I know. On 5th October of the<br />

most challenging and imperiled year human history has ever<br />

known, Aeschlimann and his team at Omega created an act<br />

of horological magic. Ostensibly, it was a Speedmaster watch<br />

meant to celebrate the 50th anniversary of Omega receiving the<br />

Silver Snoopy Award. This honor is bestowed by NASA on just a<br />

small percentage of their external suppliers for truly outstanding<br />

service. Omega, of course, received this award for helping to<br />

save the lives of the astronauts on Apollo 13. But the watch that<br />

Omega created was something more than a celebration of their<br />

history. It was, in some ways, the healing balm and uplifting<br />

act that we all need, now more than ever. It was the watch that<br />

brought smiles to the faces of collectors around the world.<br />

Why? Because in an act of incredible imagination and creativity,<br />

Omega has designed a watch with an animation of Snoopy flying<br />

through space in his command module for exactly 14 seconds —<br />

the time for the critical engine burn in Apollo 13 — that suddenly<br />

made us forget everything else and revel in pure childlike<br />

joy. You see, the Speedmaster “Silver Snoopy Award” 50th<br />

anniversary is not just a watch, but also a message of hope and a<br />

reminder of human resilience and courage against all odds. I had<br />

the pleasure to catch up with Aeschlimann a few days after this<br />

launch to discuss the watch and all things Omega with him.<br />

Well, Raynald, you’ve done it. You just blew the minds of all<br />

the Omega Speedmaster lovers out there with what has to be<br />

the coolest and most uplifting Speedy of all time. Can you tell<br />

me a bit about the creative process behind the “Silver Snoopy<br />

Award” 50th Anniversary?<br />

Thank you, Wei. It is kind of you to say that. I was very clear<br />

from the start that to create this watch properly, we had to<br />

be incredibly respectful. First, we had to be very respectful<br />

to the Silver Snoopy Award because this is something that is<br />

bestowed to very few of NASA’s external suppliers, and only in<br />

the instance of achieving some true service to the astronauts<br />

and to the space program. We received this award in 1970 for<br />

the Speedmaster’s service to NASA and in particular for the<br />

role we played in safely returning the astronauts onboard Apollo<br />

13. As you know very well, after a major electronic failure, the<br />

astronauts had to calculate the exact angle of reentry to Earth<br />

that would not cause them to burn up because the angle was too<br />

steep, nor bounce off the atmosphere because the angle was too<br />

shallow. The Speedmaster was used to time a precise 14-second<br />

engine burn to position the craft exactly. This is real history<br />

and a reminder of human resilience — which is, perhaps, in<br />

the context of 2020, more important than ever. You know, less<br />

than one percent of NASA’s suppliers are ever awarded the<br />

Silver Snoopy, so it means a lot. So, while the Snoopy watches<br />

have become valuable collectibles and collectors love them,<br />

first and foremost, I wanted the watch to be a real tribute to how<br />

much we value the Silver Snoopy and treasure our relationship<br />

with NASA’s astronauts and the Mercury and Apollo Space<br />

Programs. We still have an incredibly strong relationship with<br />

NASA, and so, we had to live up to the incredible history of our<br />

partnership and make something they would look at and say,<br />

“We love it.”<br />

The sheer audacity and creativity of Snoopy flying in space<br />

in his command module, for 14 seconds each revolution of<br />

the chronograph seconds, is brilliant. How did you come up<br />

with this?<br />

The second thing I told my team — headed by Jean Pascal<br />

[Perret] and Gregory [Swift], who are great guys — is we<br />

have to do something more. We have to elevate the concept<br />

The Omega<br />

Speedmaster “Silver<br />

Snoopy Award” 50th<br />

Anniversary edition.<br />

SPLIT SECONDS 61


On the caseback,<br />

Snoopy in his<br />

command service<br />

module flies for<br />

precisely 14 seconds<br />

every revolution of the<br />

chronograph seconds.<br />

even further than what we already did for the 2015 45thanniversary<br />

Silver Snoopy Award Speedmaster, which had<br />

the beautiful hand-carved Silver Snoopy medallion against a<br />

bed of aventurine on the caseback. If we don’t, then we aren’t<br />

going to do it. I prefer to be criticized for maybe going too far,<br />

than not doing enough. But I have to say, the team was aligned<br />

in agreement with this, and so, we started to conceptualize<br />

something far more ambitious than we had ever done. So what<br />

Gregory and Jean Pascal did was, they went to NASA to have a<br />

meeting with them and start to discuss ideas. And it was after<br />

the conversation with them that we refined all the small details<br />

that made the watch so meaningful. For example, Snoopy is<br />

in his command service module, and he is flying precisely 14<br />

seconds before he disappears from sight behind the moon. The<br />

14 seconds is, of course, related to the 14-second engine burn<br />

of Apollo 13, which inspired the words, “What can you do in 14<br />

seconds?” on the dial of the 2015 Silver Snoopy watch. After<br />

this Snoopy disappears behind a photorealistic moon, which<br />

references the fact that Apollo 13 used the gravitational pull<br />

of the moon and traveled around the dark side of the moon to<br />

slingshot themselves back to Earth. My philosophy — and the<br />

philosophy at Omega — is about creating all these small details<br />

that together add up to a watch that is so perfect and expresses<br />

all these things that we love about our history with the space<br />

program, and even human history.<br />

What is the most important thing you think about when<br />

creating a new watch?<br />

I always say, at Omega, we aren’t making products. We<br />

are making watches that mean something. Watches whose<br />

intrinsic values are as important as their external value and any<br />

associated marketing. I think what gives us one big advantage<br />

at Omega is that we are all watch people. We all love what we<br />

do and we love watches. So when we made the effort to really<br />

grow the story of the Speedmaster, to really connect people<br />

emotionally to this icon, it came very naturally for us because<br />

we genuinely love this watch. We are not trying to come up<br />

with a clever marketing product that we want to convince<br />

people to buy. We consider ourselves the guardians of a true<br />

treasure. Of course, we want to modernize it and grow the<br />

audience, but never at the expense of the core, essential values<br />

of the Speedmaster and its incredible legacy, which no other<br />

chronograph in history can compete with. It was the watch<br />

chosen by NASA, the first watch on the moon, and the only<br />

watch ever officially certified for the Space Program. It was the<br />

watch that genuinely helped to save the lives of the astronauts<br />

on Apollo 13. Look, for example, at the incredible rise of the<br />

value of vintage Speedmasters in the last decade. These watches<br />

went up in price not because of speculation, but because as<br />

we and others told the story of how they were connected to<br />

the most incredible adventure in human exploration, people<br />

62 SPLIT SECONDS


understood their significance. People loved this and became<br />

super passionate about this. And, I like to say that the reason<br />

for the rise in the prices of these vintage watches and expansion<br />

of this passion, is that the story of the Speedmaster is a real<br />

story rooted in truth — whereas with some other brands, I think<br />

the rise in their prices might have more to do speculation than<br />

anything else.<br />

Why is it that everyone who sees this new Speedy just smiles<br />

so broadly with sheer childlike joy?<br />

Well, we started to think about this incredible opportunity to<br />

create a watch with a link to Snoopy. And we asked ourselves,<br />

why is it that the very thought of Snoopy makes people smile?<br />

We concluded that it’s related to our childhood, and his<br />

appearance as an animation character. That gave us an idea.<br />

Since I’d challenged the team to do something truly ambitious,<br />

we arrived quickly at the idea of creating some animation on the<br />

watch featuring Snoopy. We also looked at this watch from the<br />

perspective of the two previous Snoopies — the second watch<br />

[Silver Snoopy] was already was an advancement from the first<br />

watch [Blue Snoopy], We wanted a collector who already owned<br />

the previous two watches to look at the 50th-anniversary watch<br />

and see a real, sincere evolution from one watch to the next. So<br />

we said, “Let’s make something more. Let’s combine animation<br />

with watchmaking.” The idea of Snoopy flying in the command<br />

module on the caseback came from this.<br />

I love that the Earth on the watch rotates once a minute as<br />

well. Why did you decide on this?<br />

When we created the background of space for Snoopy to<br />

fly across, we immediately thought about depicting Planet<br />

Earth. You always hear about astronauts having this almostreligious<br />

experience when they see Earth for the first time from<br />

space. And it really reminds them that we are all on one planet<br />

together. This message couldn’t be more important than now.<br />

Are you talking about what the astronauts call the “overview<br />

effect” where, from space, national boundaries and conflicts<br />

vanish and Earth is seen as a small, fragile ball of life, a “pale<br />

blue dot”?<br />

Yes, precisely. We loved this idea of a blue planet where you<br />

can see that we are made primarily of water, and that we must<br />

all do our part to conserve our resources and protect the future<br />

of Earth. This was quite an emotional idea for many of us: the<br />

way in which we conceptualized this Earth is as it is seen by<br />

astronauts from space. To me, it reminds us of how the whole<br />

world is connected, and the human connectivity that binds<br />

us all together. We are all on one single planet, and maybe<br />

this message is more important this year. With this pandemic<br />

we are facing, we understand that the whole world is in this<br />

fight together. To highlight that the Earth is a living planet,<br />

we decided to connect it to the seconds wheel so that you can<br />

see it revolving. Bear in mind that when you view Earth from<br />

anywhere above it in space, such as looking at the North Pole,<br />

it appears to be rotating counter-clockwise. Which is what you<br />

have on our caseback.<br />

We wanted a collector who already<br />

owned the previous two watches to look<br />

at the 50th-anniversary watch and see<br />

a real, sincere evolution from one watch<br />

to the next. So we said, “Let’s make<br />

something more. Let’s combine<br />

animation with watchmaking.”<br />

OK, I have to ask: why is this not a limited-edition watch?<br />

It’s funny. I read on the Omega forums that they were<br />

complaining that the watch should be limited, and I was<br />

thinking, “Thank you, guys. You were complaining five years<br />

ago that we should stop with the limited edition, especially<br />

because not enough people can get the watches.” Anyway, I<br />

didn’t want to create such a watch that we knew people would<br />

feel emotionally connected to, and then not make enough so<br />

that most people who want one cannot have one. This will,<br />

of course, be a gradual process. Every year we will make the<br />

number of watches that we are capable of. I’m sure that there<br />

will be a surplus of demand, but we will make more each year,<br />

and eventually, the people who dream to own the watch can<br />

make this a reality. I think this is very important, because<br />

otherwise, with limited editions, sometimes people get upset<br />

because they feel left out. We are Omega, we don’t like to<br />

exclude people as some others do. We want those who dream<br />

about it to be able to get it eventually. This will be a model we<br />

will continue to make, but never in huge quantities and without<br />

any time limitation. It will be a limited production every year.<br />

We already know it will be a very popular watch, and so, we will<br />

make precisely the quantities that we had planned, which will<br />

not be a lot. This also allows us to closely monitor the sale of<br />

each watch, so that we can do our best to ensure each Snoopy<br />

ends up in the hands of a true collector and not a reseller.<br />

How do you make sure the watches end up on the wrists of real<br />

customers and not resellers?<br />

That’s one of the biggest issues that I have. OK, to begin with,<br />

I would say it is important that we create a watch that is the<br />

right price. We could have taken advantage of the huge preowned<br />

market price of the 2015 Silver Snoopy and made a<br />

more expensive watch, but that is not the way we do things at<br />

Omega. I can see that some opportunists are already trying to<br />

SPLIT SECONDS 63


speculate on the 50th-anniversary Silver Snoopy and this is a<br />

concern for me. We really want this watch to be on the wrists of<br />

the right people. Our biggest asset in accomplishing this, is our<br />

network of 160 boutiques in the world where real clients have<br />

developed a relationship with the staff there and we know these<br />

are genuine people. Some brands don’t believe in this direct<br />

contact with their clients, but for us, we love this. We love to<br />

hear their feedback and get to know them on a personal level. So<br />

I would say that our own network is the best tool for “vetting”<br />

clients, to ensure they are genuine in their appreciation of<br />

the watch. We make a real effort to monitor that these special<br />

watches end up on the right wrists. It’s funny, I sometimes feel<br />

other brands even encourage the speculation on their watches<br />

as a sign of their desirability — but that is not the Omega way.<br />

Did you see some clown on a trading forum trying to sell a<br />

watch that hasn’t been delivered yet, for 38,000 dollars?<br />

I saw that. But this is a gray market dealer or a speculator<br />

who’s trying to profiteer on the watch’s success. This is,<br />

again, one of the reasons why I prefer not to make it a<br />

limited edition — so that if you are a genuine collector and<br />

have some patience, you will get the watch.<br />

How do you think the events of 2020 have changed<br />

the way we regard luxury watches?<br />

I have to say, I don’t think the desire for luxury watches has<br />

changed. I saw this very much with our online sales, which we<br />

accelerated during the lockdown and which went totally crazy.<br />

But the success of this was because we did the online platform<br />

in the right way. It was already prepared when we launched it,<br />

so we didn’t have to rush to integrate online sales at a time when<br />

no one could leave their home. It was interesting to me that one<br />

of the results of this year is that people are really engaged and<br />

they read everything; they want to be informed, so if you are<br />

able to create a narrative-rich environment, and if you have<br />

watches that are truly connected to some of the most important<br />

and uplifting acts in human history — which we have with the<br />

Speedmaster and its story with the Space Program — people<br />

will respond very enthusiastically.<br />

There’s this famous quote from Warren Buffet:<br />

“When the tide comes in, you see who’s swimming naked,”<br />

This year, the tide came in, and we saw some brands<br />

increasing market share in a big way, and others really<br />

suffering. What made the difference?<br />

I think that this year was already tough on brands that were<br />

extremely authentic and really making watches that are<br />

expressions of their true DNA. That means that for all the<br />

guys who were making tactical moves or marketing-driven<br />

strategies, this year was very difficult for them.<br />

In times of crisis, do people retreat to known values and<br />

entrenched models and brands?<br />

I’ll put it this way: brands that don’t have a true history, who<br />

are not the reference in at least one of the major categories, and<br />

who don’t have truthful watches, will not be successful in these<br />

difficult times. In difficult times, we go back to real values, we<br />

Omega’s redesigned<br />

caliber 321 and<br />

the Speedmaster<br />

Moonwatch Caliber<br />

321 Steel “Ed<br />

White”.<br />

go back to friendships, to family, and to the relationships that<br />

are the most authentic. So if you as a watch brand do not have<br />

a relationship with the client that is also authentic in this way,<br />

you will not only have a difficult time this year, but also in the<br />

years ahead. Let me be clear that it is not only big brands that<br />

are authentic; there are small ones that have done a great job<br />

as well. To me, in our consumption, our shopping, we make<br />

a statement on the values that are important to us. What was<br />

interesting to see is that if you have this authenticity to the<br />

brand, then you can definitely transit this to people digitally,<br />

and they will respond and buy your watches.<br />

The watches that feature the new caliber 321 occupy a higher<br />

price category that the caliber 861 watches. I understand<br />

that they even feature a double assembly process. Was it your<br />

objective to make the caliber 321 watches Omega’s examples<br />

of haute horlogerie?<br />

I’m glad you brought this up. The caliber 321 is something<br />

almost mythical for watch collectors, and in particular, for<br />

Omega. It was created by Albert Piguet, who was the technical<br />

director of Lemania, which was part of the same company<br />

as Omega in the 1940s. The movement really enabled us to<br />

become the leader in chronographs from the ’50s onwards. The<br />

movement enabled the Speedmaster to be selected by NASA as<br />

64 SPLIT SECONDS


The Seamaster<br />

Planet Ocean<br />

“Tokyo 2020”<br />

Limited Edition.<br />

There are countries like China that were relatively<br />

unaffected this year and whose economies even grew,<br />

how is the business there?<br />

Well you can also feel, especially in places like China where<br />

most things are open, that people are very, very motivated to get<br />

over this. Like everyone else, they went through a difficult time,<br />

and now, they want to express their desire to get past this, to<br />

celebrate, to move forward. This time has made us more human<br />

and more emotionally honest humans.<br />

Aeschlimann with James Bond actor Daniel Craig;<br />

the Seamaster Diver 300M 007 edition for the<br />

upcoming No Time to Die movie.<br />

the only watch to be officially certified for the Space Program.<br />

The caliber 321 was in every watch that went to space, and was<br />

the watch worn by the men who walked on the moon for the first<br />

time in human history. The movement was in the Speedmaster<br />

that helped save the astronauts in Apollo 13. So when it came<br />

time to bring it back, we had to treat this movement with the<br />

ultimate dignity respect and reverence. I wanted to treat this<br />

movement as something that made us who we are. It was very<br />

emotional for us to bring this movement back. I do not say it is<br />

haute horlogerie, because there are other brands in our Group<br />

that are the true stars of high watchmaking. The movement is<br />

decorated, assembled and regulated by watchmakers dedicated<br />

to the 321 in our manufacture. The movement is one of the very<br />

few that actually undergoes a double assembly process where it<br />

is put together then stripped down, finished, and put together<br />

again. Then the watchmaker who built that movement is the<br />

one also placing it inside the case and even signing the warranty<br />

card. And when you look at the movement through the caseback<br />

of the watch, I think you’ll feel all this. To me, this watch is an<br />

emblem of our pioneering spirit. And it is an example of the<br />

highest quality we can achieve, but made in an industrial way,<br />

which was always Omega’s philosophy. So even though it is, in<br />

absolute terms, a more expensive watch, I would say — as with<br />

all Omegas — it offers a very honest value proposition.<br />

You have a partnership with the two biggest events in 2020,<br />

the Tokyo Olympics and the James Bond film. Both of these<br />

have been shifted to 2021. Has this affected your business?<br />

Don’t forget we launched the James Bond Seamaster Diver<br />

300M “No Time to Die” in December 2019, and similarly we<br />

launched the Tokyo Olympics one year before the Games were<br />

meant to happen. And what we can see is that we are at maximum<br />

production for these watches and they are all still on backorder.<br />

So, it didn’t affect our business for these watches at all, and in<br />

some ways, makes them relevant well into next year. The thing<br />

is, we are not a mono-product or mono-message brand. Our<br />

messages are universal, and I think the messages of next year<br />

will be incredible. We are going to start with the America’s Cup.<br />

Then we will have James Bond. Then we will have the Ryder<br />

Cup and we will have some amazing new watches related to the<br />

Speedmaster. We will have the new Moon watch coming out. So,<br />

2021 will be an incredible year focusing on the biggest pillars of<br />

our brand. I am looking forward to 2021, and even though it will<br />

be crazy busy, I can’t wait. It will be a great year.<br />

What is the mission of watchmaking in 2020?<br />

The mission of watchmaking is to keep people optimistic, to put<br />

a smile on people’s faces. We can all agree that 2020 has been a<br />

little somber. We miss the big opportunities to celebrate and to see<br />

each other, to be positive and to find this kind of emotion in our<br />

hearts and our souls. The essence of the 50th-anniversary Silver<br />

Snoopy Award is to bring a smile — and even life — to courageous<br />

men who were the greatest explorers we’ve ever known.<br />

SPLIT SECONDS 65


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66 SPLIT SECONDS


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SPLIT SECONDS 67


F E A T U R E S


Defy Classic Carbon, the first all-carbon watch in<br />

Zenith’s history.<br />

70 COVER STORY


SIDE BY SIDE<br />

While looking defiantly to the future, Zenith stays grounded<br />

initsillustriouspast.<br />

Words Stephen Watson<br />

“The past should not be opposed to the current time we live in or<br />

the future. Tradition should not go against innovation.”<br />

In early September, Julien Tornare, CEO of Zenith Watches,<br />

took to the stage for an unusual press conference in Le<br />

Locle, Switzerland. There he laid out his vision for the<br />

LVMH-owned maison. Those lucky VIPs still able to travel<br />

looked on, wearing masks while seated in a socially distanced<br />

configuration. The rest of us watched from home. It was notably<br />

different from the extraordinary press conference held earlier<br />

this year in Dubai, where attendees traveled from around<br />

the world to celebrate the first LVMH Watch Week, setting a<br />

powerful new precedent for the unified luxury group.<br />

Our world has changed dramatically since LVMH Watch<br />

Week, but for Zenith, their underlying message is still the same,<br />

to produce their own movements and complications in-house<br />

with groundbreaking innovation and outstanding reliability. No<br />

matter the circumstances, the main objective is to fulfill these<br />

ambitions. It’s what drove Georges Favre-Jacot, the founder<br />

of Zenith, to success in 1865. It’s what inspires Zenith today. It<br />

informs their ongoing global campaign, “Time to Reach Your<br />

Star.” The initiative positions Zenith alongside those who reach<br />

for their dreams, regardless of circumstance. In addition, a new<br />

“DreamHers” campaign, announced by Tornare in September,<br />

places a renewed focus on women. For in a year of shifting<br />

politics, impossible setbacks, and financial difficulty, it’s a<br />

mantra we can all stand behind. It’s a message of positivity—a<br />

message of vision. Speaking with Revolution after the<br />

presentation, Tornare exhibits both, sharing great insight on<br />

how Zenith — and the rest of us — can move forward.<br />

“I think we’ve learned a lot going through this tough time.<br />

All of this has to push us to evolve as a company of the 21st<br />

century. Because in the watch industry, you tend to have two<br />

categories. You have watch brands that have a long history that<br />

are scared and nervous about going forward and not repeating<br />

the past,” Tornare says. “We have to preserve our purists, the<br />

collectors, saying we should not do this, we should not do that.<br />

Other brands can start with a blank piece of white paper and the<br />

ability to innovate. They don’t offend anyone from history. I’ve<br />

always believed, and I had a long discussion with Jean-Claude<br />

Biver [the architect of LVMH’s watchmaking division] about<br />

this. The past should not be opposed to the current time we live<br />

in or the future. Tradition should not go against innovation.”<br />

COVER STORY 71


Zenith CEO, Julien Tornare sharing his vision for<br />

the brand at the Zenith Manufacture in Le Locle,<br />

Switzerland.<br />

INNOVATIVE BUT TIMELESS<br />

Imagination lies at the core of Zenith’s strength. Always has. It<br />

can be found in the creation of the groundbreaking El Primero<br />

automatic chronograph movement in 1969. It continues with<br />

the remarkable story of how that movement survived the Quartz<br />

Crisis, its architecture stashed away carefully by Charles<br />

Vermot, a senior engineer at Zenith who hid the El Primero’s<br />

technical plans. Hoping that Zenith might return to mechanical<br />

watchmaking after management decided to cease production<br />

of the El Primero in 1975, Vermot defied his superiors with<br />

his company-saving insight for the future. Vermot dared to<br />

preserve the manufacturing process needed to build the famous<br />

chronograph movement. His decision changed history.<br />

“When I celebrated the El Primero last year, I met many<br />

of the people who worked on the movement, people in their<br />

eighties, and these gentlemen, they told me, ‘Julien, you should<br />

not only repeat and give tribute to what we did in the ’60s. You<br />

have to innovate because contemporary today will become<br />

tradition tomorrow,’” Tornare says. “Innovation today might<br />

become icon pieces in the future. I think it’s our responsibility.<br />

I feel very comfortable playing between the past and the<br />

future. I think this is a way to show the younger generation the<br />

watchmaking industry is not static.”<br />

Storytelling remains essential for watch companies, and<br />

today there are faster, smarter, better ways to get their messages<br />

out. In observation of social distancing measures, Zenith<br />

has found new ways to bring clients, friends of the brand, the<br />

media, and ambassadors together like never before. Digital<br />

activations — like “live” features on social media, Instagram’s<br />

“On Air” initiative, and e-commerce operations — continue<br />

72 COVER STORY


to advance with speed. At the same time, Zenith focuses on its<br />

boutiques and retailers, introducing limited number editions<br />

and exclusive regional editions at a rapid clip.<br />

“We’re a small production and Zenith is still very, very<br />

intimate. Whatever Zenith you buy, you’re part of a small<br />

club, and sometimes we need to create even smaller clubs,”<br />

Tornare explains. “The Manufacture Edition, which evolved<br />

from a dial that we found in the attic, makes people crazy right<br />

now, just because it’s not readily available. That’s part of the<br />

power of luxury, I think. We don’t do it on purpose. We limit<br />

the channel of distribution through our manufacturing site and<br />

e-commerce. It’s part of the magic, and it’s very important to<br />

work smartly around this concept.”<br />

Zenith’s archival references are thoughtful, expressing a<br />

balance more in tune with today’s dress codes than recreating<br />

museum artifacts. But for Zenith, a lineage of imaginative<br />

design and mechanical mastery must be maintained, and in<br />

a market often obsessed with vintage, it’s rare to find such a<br />

bold approach to inventiveness. It’s easy to replicate the past,<br />

but creating real concepts for the future requires courage. It’s<br />

why Zenith’s “Defy” range is so aptly named. It’s why Zenith’s<br />

entire collection feels so progressive.<br />

“We would like to be seen as innovative but timeless.<br />

A perception driven by our ‘Time To Reach Your Star’<br />

philosophy that is reflected in the past, present, and future: be<br />

it e-commerce, boutique design, watches, PR, ambassadors,<br />

and most importantly, our employees. We will continue to<br />

pursue this strategy, focusing on our four main pillars — namely<br />

Chronomaster, Defy, Elite, and Pilot — and celebrating women<br />

with the Defy Midnight in the ladies’ segment,” says Tornare.<br />

“We have just revealed on social media and our website the new<br />

global ‘DreamHers’ campaign in this regard.”<br />

These days, vision emerges from Zenith’s Defy laboratory,<br />

a testing ground for wild innovations and groundbreaking<br />

technical achievements. Look to Defy, a collection built with<br />

over a century of knowledge, but with a propensity for maximum<br />

visual modernity. The Chronomaster provides timeless<br />

interpretations of the legendary El Primero. It’s been a year of<br />

bold materials, intense colors, and mechanical wonders based<br />

on a legendary chronograph movement, with roots stretching<br />

back more than 50 years. Introductions from 2020 continue to<br />

propel Zenith forward, but remain invariably respectful of the<br />

past. 2021 promises further discovery and innovation. Zenith<br />

never lacks vision.<br />

Ambassadors from the new DREAMHERS global<br />

campaign represent accomplished women from<br />

around the world for the launch of Zenith’s first<br />

exclusive ladies collection, the DEFY Midnight.<br />

From Top: Artist, Teresa J. Cuevas; Actor, Song<br />

Jia; Dancer, Precious Adams; Gymnast and TV<br />

personality, Airi Hatakeyama.<br />

COVER STORY 73


DEFY MIDNIGHT<br />

Introduced in Dubai, the Defy Midnight expresses all the<br />

mystery, glamor, and natural beauty of the Middle Eastern<br />

city where it debuted. “Plenty of women are interested in<br />

mechanical movements, and we wanted to offer a contemporary<br />

watch that would suit today’s modern tastes,” Tornare explains.<br />

For now, ladies’ watches are the smallest percentage of the<br />

Zenith business, but the potential appears as endless as the<br />

starry sky depicted on the dial. With additional watches for<br />

women planned for this year, and 2021, this category’s growth<br />

potential is unprecedented.<br />

REFERENCE<br />

16.9200.670/01.MI001<br />

MOVEMENT<br />

Self-winding Elite caliber 670 SK; hours, minutes and<br />

seconds; date; 50-hour power reserve<br />

CASE<br />

36mm; stainless steel with diamond-set bezel; waterresistant<br />

to 100m<br />

STRAP<br />

Stainless-steel bracelet with an interchangeable strap<br />

system<br />

PRICE<br />

USD 10,700<br />

74 COVER STORY


DEFY CLASSIC CARBON<br />

This futuristic skeleton, the Defy Classic Carbon, is the first<br />

all-carbon watch in Zenith’s history. Incredibly lightweight,<br />

at only 65 grams (!), the watch is 40 percent lighter than<br />

the Zenith Defy Classic in titanium. The patterning of the<br />

carbon occurs during its manufacture, those unique textures<br />

picking up light with its dark crystalline iridescence. The<br />

classic tonneau-shaped case is redefined in black carbon,<br />

with a matching bracelet made of more than 50 components,<br />

requiring incredible technical skill to assemble. Limited in<br />

number by the complexity of production, the Defy Classic<br />

Carbon resembles watches costing 10 times the price.<br />

REFERENCE<br />

10.9001.670/80.M9000<br />

MOVEMENT<br />

Self-winding skeletonized Elite caliber 670 SK;<br />

hours, minutes and seconds; date; 50-hour power<br />

reserve<br />

CASE<br />

41mm; carbon; water-resistant to 100m<br />

STRAP<br />

Carbon bracelet<br />

PRICE<br />

USD 19,500<br />

COVER STORY 75


DEFY 21 BLACK & WHITE EDITION<br />

The 1/100th of a second chronograph reinterpreted in the Black<br />

& White Edition outlines the movement with an incredible<br />

appeal. Similar to the Defy Classic edition, the Defy 21 allows<br />

the contrasting ceramic bezel to create a striking framework for<br />

the exposed El Primero 21 movement inside. Subdials stand out<br />

sharply, the two colors playing off each other, highlighting the<br />

styling’s futuristic spirit.<br />

REFERENCE<br />

49.9007.9004/11.R923<br />

MOVEMENT<br />

Self-winding El Primero caliber 9004; hours and<br />

minutes; subsidiary seconds; 1/100th of a second<br />

chronograph; 50-hour power reserve<br />

CASE<br />

44mm; black matte ceramic with white ceramic<br />

bezel; water-resistant to 100m<br />

STRAP<br />

Black rubber with white “Cordura effect” rubber<br />

PRICE<br />

USD 13,600<br />

76 COVER STORY


DEFY CLASSIC BLACK & WHITE EDITION<br />

When the Defy Classic was introduced, it disrupted the status<br />

quo, looking ahead rather than resurrecting the past. The Black<br />

& White Edition pushes the bold aesthetic further, updating<br />

the case and dial with a slick monochromatic sharpness. The<br />

matte ceramic case with the white ceramic bezel complements<br />

the open dial’s graphic lines, pushing an already contemporary<br />

watch toward ultra-modernism.<br />

REFERENCE<br />

49.9005.670/11.R943<br />

MOVEMENT<br />

Self-winding Elite caliber 670 SK; hours, minutes<br />

and seconds; date; 50-hour power reserve<br />

CASE<br />

41mm; black matte ceramic with white ceramic<br />

bezel; water-resistant to 100m<br />

STRAP<br />

Black rubber with white “Cordura effect” rubber<br />

PRICE<br />

USD 8,200<br />

COVER STORY 77


DEFY 21 ULTRAVIOLET<br />

Unexpected color has become a hallmark of Zenith’s watches<br />

recently, and the Defy 21 Ultraviolet uses this striking shade to<br />

its best advantage. For Zenith, color is not merely an accent; it<br />

becomes an essential element reflecting the design’s audacious<br />

originality. “The colors violet and ultraviolet have the highest<br />

frequency for the eye,” explains Tornare. “This is the fastest<br />

frequency for a chronograph, with the highest frequency color,<br />

it’s a perfect match. We created a prototype, and when we saw<br />

it, everybody was like, ‘Yeah, this is a gorgeous watch.’ So we<br />

launched it as an edition of Defy 21. Sometimes it’s not rocket<br />

science. But we went looking for something special, and then we<br />

realized that the ultraviolet color was a perfect fit.”<br />

REFERENCE<br />

97.9001.9004/80.R922<br />

MOVEMENT<br />

Self-winding El Primero caliber 9004 with<br />

ultraviolet finishing; hours and minutes; subsidiary<br />

seconds; 1/100th of a second chronograph; 50-<br />

hour power reserve<br />

CASE<br />

44mm; micro-blasted titanium; water-resistant to<br />

100m<br />

STRAP<br />

Black rubber with ultraviolet “Cordura effect”<br />

rubber<br />

PRICE<br />

USD 13,100<br />

78 COVER STORY


COVER STORY 79


CHRONOMASTER REVIVAL SHADOW<br />

This blackened steel prototype, designed in the ’70s, was to be<br />

revived and reimagined for the El Primero’s 50th anniversary.<br />

Once only a rumor, the rare prototype finally became a reality.<br />

At the time of its creation, an all-black dial and case would<br />

have been incredibly groundbreaking, prophesying a style<br />

that appears right at home 50 years later. Classic elements<br />

were transposed, but much of the Shadow is new. Microblasted<br />

titanium replaces black-coated steel, and the visible El<br />

Primero movement takes the place of the original manual-wind<br />

chronograph movement. Once again, a reinterpretation of<br />

Zenith’s esteemed history that’s not stuck in the past.<br />

REFERENCE<br />

97.T384.4061/21.C822<br />

MOVEMENT<br />

Self-winding El Primero caliber 4061; hours and<br />

minutes; subsidiary seconds; chronograph; 50-<br />

hour power reserve<br />

CASE<br />

37mm; micro-blasted titanium; water-resistant to<br />

50m<br />

STRAP<br />

Black “Cordura effect” rubber<br />

PRICE<br />

USD 8,200<br />

80 COVER STORY


CHRONOMASTER REVIVAL LIBERTY<br />

NORTH AMERICA EDITION<br />

The definition of Liberty is “the state of being free within<br />

society from oppressive restrictions imposed by authority on<br />

one’s way of life, behavior, or political views.” Following the<br />

Cover Girl and the Shadow’s recent success, Zenith heads in a<br />

spirited new direction with a limited-edition Chronomaster,<br />

designed exclusively for North America. Housed inside a<br />

37mm stainless-steel case, the Chronomaster has proven to<br />

be endlessly adaptable, taking on a red, white, and blue, as<br />

its well-timed subject matter. The trio of colors holds great<br />

importance; red signifies courage, determination, and fairness;<br />

white for sincerity and integrity; blue denotes vigilance. Deeply<br />

meaningful on many levels, the Revival Liberty represents<br />

Zenith’s overall ideology, the freedom to reach for the stars,<br />

and to achieve them.<br />

REFERENCE<br />

03.US384.400/<strong>57</strong>.C823<br />

MOVEMENT<br />

Self-winding El Primero caliber 400; hours and<br />

minutes; subsidiary seconds; chronograph; date;<br />

50-hour power reserve<br />

CASE<br />

37mm; stainless steel; water-resistant to 50m<br />

STRAP<br />

Blue “Cordura effect” rubber<br />

PRICE<br />

USD 8,700<br />

COVER STORY 81


82 RADO


SETTING SAIL WITH<br />

THECAPTAINCOOK<br />

Rado’s dive watch heritage advances with new<br />

materials and colours.<br />

Words Adam Craniotes<br />

For most, the name Rado conjures up visions of sleek,<br />

indestructible ceramic watches and decidedly avantgarde<br />

design language, which should come as no surprise,<br />

given that Rado is best known for their pioneering work with<br />

ceramics. From the original Integral, which made its debut in<br />

1986, to the iconic Ceramica that followed, Rado’s reputation<br />

has been built on its innovative use of materials. But even so, the<br />

brand does have a storied, if somewhat brief, tradition beneath<br />

the waves.<br />

RADO 83


84 RADO


RADO 85


DIVE INTO THE PAST<br />

The Captain Cook made its debut back in 1962, at a time when<br />

the public was still newly fascinated with the undiscovered<br />

world of the briny deep. With echoes of Jacques Cousteau’s<br />

groundbreaking documentary Le Monde du Silence reverberating<br />

culturally, the television show Sea Hunt airing in millions of<br />

homes, and sport diving coming into its own, dive watches were<br />

all the rage. In light of this, it should come as no surprise that<br />

Rado wanted in on the action. However, as a relative latecomer to<br />

the dive watch genre, which got its start in the early to mid-’50s<br />

with the likes of Blancpain and Rolex, it had to work harder to<br />

separate itself from the pack. And it did with a forward-looking<br />

case and bezel design that was at once unique and immediately<br />

recognisable, as well as practical in use and highly legible. Indeed,<br />

to these eyes, the design serves as well today as it did back then,<br />

without looking overtly retro for the sake of being retro.<br />

A big part of what made the Captain Cook so unique was its<br />

inward-sloping bezel, which, when coupled with its box acrylic<br />

crystal, gave an impression of substance that belied its modest<br />

35.5mm case size. And, of course, the looks were backed up<br />

with real diving chops — the Captain Cook was rated to a<br />

depth of 220m, which was a big deal in an era when 100m was<br />

considered a feat unto itself.<br />

To this day, vintage Captain Cooks remain rare in the<br />

vintage marketplace by dint of their low production numbers<br />

— approximately 8,000 were made in total — and the fact that<br />

many were used exactly the way that Rado envisioned.<br />

SMOOTH SAILING AHEAD<br />

Alas, the Captain Cook was only produced for six years, and<br />

in 1968 it sailed off into the sunset — until 2017 when Rado<br />

reintroduced the collection with a remarkably faithful homage<br />

to the original.<br />

Clocking in at a mere 37mm in diameter, the new Captain<br />

Cook was larger than the original, but otherwise, it was a deadringer.<br />

(Indeed, at the time, Rado referred to it as a “vintage<br />

replica”.) All of the key details were present and accounted<br />

for, though in many cases, updated with today’s technology.<br />

For instance, the delightful box acrylic crystal was replaced<br />

with sapphire, while — perhaps most notably, given the brand<br />

— the concave bezel was now rendered in ceramic. And for<br />

those who wanted to make a more contemporary statement, the<br />

Captain Cook HyperChrome — released simultaneously — was<br />

rendered entirely in hardened titanium and measured a robust<br />

45mm in diameter.<br />

[It should be noted here that here at Revolution, we were<br />

so impressed with the reincarnated Captain Cook that we<br />

partnered with Rado not just once, but twice with our “Ghost<br />

Captain” limited editions in 37mm and 42mm, respectively.]<br />

Initially, these watches were considered outliers in Rado’s<br />

portfolio, but it didn’t take long for their combination of<br />

style, provenance, and relative affordability to catch on with<br />

collectors. Traditionally a cult favourite due to its limited<br />

production, the new Captain Cook introduced an entirely new<br />

generation of dive watch aficionados to Rado’s underdog diver,<br />

and their success in doing so led to the creation of an entire<br />

collection. Today, that collection has something for pretty<br />

much everyone.<br />

The 37mm homage is still part of Rado’s catalogue, but the<br />

go-to size is now a more modern 42mm, which can be had in<br />

either stainless steel or bronze (the 45mm titanium version<br />

has since been discontinued). And while the steel versions<br />

may be the closest in spirit to the original, the bronze models<br />

are the ones that have taken centre stage of late. Of course,<br />

bronze is nothing new in the dive watch genre these days, what<br />

with everyone and their grandmother having since jumped on<br />

the bandwagon — but few, if any of the current crop of bronze<br />

divers wear their duds as convincingly as the Captain Cook,<br />

and certainly not at this price point. Interestingly, unlike most<br />

manufactures, Rado chose a bronze/aluminium alloy similar to<br />

the one used by Tudor, which mitigates some of the trademark<br />

ageing that comes part and parcel with the material (patina<br />

lovers, take note). Even better, the Captain Cook Bronze is<br />

available in not one, but three dial colours — green, blue and<br />

brown — with matching ceramic bezels and leather straps.<br />

Should stainless steel be your material of choice, however,<br />

you can choose from black, blue, green, grey or brown dials.<br />

Regardless of case material, however, all 42mm Captain<br />

Cook models adhere to the same vintage-inspired design, which<br />

is reflected in such details as the red-printed date wheel, an<br />

available period-correct beads-of-rice bracelet option, and the<br />

whimsical pivoting anchor — a feature of all Rado automatics<br />

— that sits proudly on the dial. What’s more, Rado has<br />

implemented their EasyClip system here, which makes swapping<br />

out metal bracelets, leather and NATO textile straps, sans tools<br />

a breeze. Water resistance has been upgraded to 300m.<br />

Under the hood, one could be excused for expecting to find<br />

the legendary workhorse ETA calibre 2824, which has been the<br />

movement of choice for countless tool watches owing to its sturdy<br />

construction and ease of service. Instead, however, Rado has<br />

seen fit to go with the capable RADO Caliber 763 (ETA calibre<br />

C07.611). What separates this movement from the standard<br />

fare that you would expect to find at this level is its impressive<br />

80-hour power reserve, which ETA accomplished by reducing<br />

the beat rate from 28,800vph to 21,600vph, among other things.<br />

The hat trick here, however, is that in doing so, they still managed<br />

to keep the accuracy consistent, even at lower power levels,<br />

thanks to new manufacturing processes and materials.<br />

SETTING A COURSE TOWARD THE FUTURE<br />

After having been dormant for decades, it is a true testament<br />

to the vision of the designers of the original Captain Cook that<br />

it resonates as strongly as it does today. Unlike other brands,<br />

which have strained and diluted their past catalogues to create<br />

timepieces that are the barest echos of what came before, Rado<br />

has remained utterly faithful to their roots, and in doing so,<br />

has breathed new life into a piece from their past and created a<br />

collection that will take them well into the future.<br />

And, speaking of that future, a quick look into our crystal<br />

ball hints at new dial/bezel colours, and possibly even a full<br />

ceramic version… Only time will tell. For now, the course has<br />

been set, and clear skies are ahead.<br />

86 RADO


RADO 87


This is the New Gen<br />

The brands proving that great watches don’t require deep pockets.<br />

Words Felix Scholz<br />

You don’t need to be an economist or a business expert to work out that 2020<br />

has radically changed how people buy watches. People — especially people<br />

from China — aren’t traveling, and that’s caused watch markets that rely<br />

on the tourist dollar to dip dramatically. In many parts of the world, retail outlets<br />

have been closed for extended periods, and even when they are open, people are<br />

spending less than usual because of the pervading mood of financial instability. Not<br />

to mention the fact that many brands have pared back their release schedules. This<br />

year, Swiss watch exports are down around 30 percent from last year. The flip side<br />

of this is that watch brands, and consumers, are adapting. More luxury brands than<br />

ever before have started offering fully-fledged e-commerce, and the quality and<br />

breadth of collector-focused offerings in more “entry-level” brands are better than<br />

they have ever been.<br />

Above<br />

The original<br />

reference <strong>57</strong>74<br />

Right<br />

Longines<br />

has done an<br />

exceptional job<br />

this year with<br />

its heritage<br />

releases made<br />

to please a<br />

niche group<br />

of collectors.<br />

88 FEATURE


Capitalizing on its<br />

strong heritage,<br />

the Longines<br />

Spirit has serious<br />

mainstream appeal.<br />

Take, for example, Longines. The Saint Imierbased<br />

brand has always recognized the importance of<br />

enthusiasts, seen most clearly through their heritage<br />

collections. And this year has been especially strong<br />

for that collection, with Tuxedo dials, Sector dials,<br />

a brace of classic chronographs, and the very cool<br />

Heritage Military Marine Nationale joining the<br />

family — all watches that look great on the wrist and<br />

feel good on the wallet. But, as Mr. Walter von Känel<br />

(who took a well-deserved retirement this year after<br />

an astonishing 51 years as head of the brand) was<br />

always quick to point out, Longines’ heritage releases<br />

were made to please a relatively small group of buyers,<br />

enthusiasts and watch journalists. The same cannot<br />

be said for the Longines Spirit, a heritage-adjacent<br />

watch with serious mainstream appeal. The Spirit has<br />

aspirations to be a fully-fledged sports watch. And,<br />

thanks to a pleasingly rich dial design, quality build,<br />

solid movement and very competitive pricing (you’re<br />

looking at around USD3,000 for the chronograph<br />

and USD2,000–3,000 for the automatic), it<br />

presents a compelling offer for someone looking for a<br />

lot of watch for not too much money.<br />

FEATURE 89


The Seiko 55th Anniversary dive watches,<br />

the SLA039, the SLA037 and the SLA041.<br />

Everything that makes watch collecting great exists at all price<br />

points, and people are starting to realize this.<br />

Seiko, as always, is another brand that excels at this point<br />

— although, in the case of the Japanese giant, the recent trend<br />

has been toward incremental price increases, along with an<br />

accompanying boost in quality and finesse. Look at the 55th<br />

anniversary releases. These are a series of very smart dive<br />

watches that offer a modern reinterpretation of Seiko’s first<br />

diver, the 62MAS, with 40.5mm cases, serious style, and<br />

enough bells and whistles to give some Swiss alternatives a run<br />

for their money — especially since these watches retail at just<br />

north of USD1,000. Given this value proposition and Seiko’s<br />

strong fan base, it should come as no surprise that Seiko is<br />

having trouble keeping this watch family in stock.<br />

An even more compelling argument in favour of lowerpriced<br />

watches is the Timex Q. Originally released in 2019 as<br />

a quartz-powered ersatz GMT, this sub-USD200 stunner<br />

set watch fans on fire. The Timex Q was a watch that was fun,<br />

quirky and cool in a way that watches with a few more zeros on<br />

the price tag struggle to match. And that original model has<br />

now spawned several other versions, including an automatic<br />

model that still manages to come in at under USD300.<br />

I’m not bringing up these watches as a way of saying<br />

you should stop spending small-to-medium fortunes on<br />

precious wrist candy — far from it. I’m merely suggesting<br />

that everything that makes watch collecting great exists at all<br />

price points, and people are starting to realize this. For some,<br />

it took COVID-19 and a rapid readjustment of buying habits<br />

to discover the joys of refreshing the tracking on a guiltfree<br />

purchase winging its way to your door. Others, perhaps<br />

newer to the field, aren’t quite at the point or don’t have the<br />

desire to drop big bags on a stainless-steel sports watch. Or,<br />

perhaps, they actually want to dive, drive and generally wear<br />

their watches hard — something that watches like the Rolex<br />

Submariner was traditionally made to do, but, thanks to rapid<br />

appreciation in that space, people are looking for alternatives<br />

that can handle the licking, without every scratch causing<br />

noticeable depreciation.<br />

90 FEATURE


FEATURE 91<br />

It’s not only the big brands that are<br />

creating some exceptional value-oriented<br />

offerings; smaller boutique brands are also<br />

creating watches that aim to offer something<br />

lacking elsewhere on the market. Take Serica,<br />

for example. The French-born watch brand<br />

partnered with Matt Hranek, the wellmannered<br />

and even better-dressed man<br />

behind the WM Brown Project, to launch a<br />

special edition of their W.W.W. The watch<br />

itself is well executed, but, as Hranek explains,<br />

it’s the rationale behind the collaboration<br />

that really sings: “I love a military-styled<br />

wristwatch, a manually winding, stainlesssteel,<br />

very analog watch — I do own versions<br />

of them, but now they’re too expensive to wear<br />

and beat up, to go fishing and swimming and<br />

all that. So we set out to build that idea — a<br />

full, unadulterated mil-spec watch. For me,<br />

the most important thing about this project<br />

was that it had to be reasonably affordable.<br />

Realistically we couldn’t make it for USD100,<br />

but it had to be well under USD1,000, and still<br />

be elegant and perfect and smart with a suit, or<br />

terrific in a flystream.”


Another brand that offers something<br />

a little outside of the well-priced box is<br />

anOrdain. Not only does anOrdain hail<br />

from Glasgow — a city not renowned<br />

for its watchmaking industry — but<br />

their stock in trade is timepieces with<br />

grand-feu-enamel dials, priced between<br />

£1,000–2,000. Not only that, but the<br />

dials anOrdain makes in-house, with<br />

its small team, are quite different from<br />

the much pricier Swiss alternatives,<br />

a decision founder Lewis Heath was<br />

quick to explain: “It’s possible, thanks<br />

to investment. The cost is in the labor<br />

for enameling, so we spent years and a<br />

considerable amount of money getting<br />

that production ability in-house. To<br />

make a watch, it may take, say, four<br />

days of labour, paid at a good living<br />

wage for Glasgow. If we bought that dial<br />

from a supplier, we’d be paying their<br />

Swiss wages, overheads, markups and<br />

duties. The same goes for hands, design,<br />

photography, assembly — everything<br />

really. Making parts in-house gives you<br />

more control, lower costs, and ultimately,<br />

a better product. We also work directly<br />

with those suppliers we do have, rather<br />

than through a manufacturing agent,<br />

which is unusual for small to medium<br />

brands.” Keeping the price point<br />

accessible has another benefit for<br />

business, “There’s obviously the value<br />

to the customer who couldn’t otherwise<br />

experience that level of workmanship,<br />

but from our perspective, having a<br />

broader customer base helps to sustain<br />

and develop those skills. If we were<br />

making more expensive pieces, I’m not<br />

sure we’d be as busy, and perhaps we<br />

wouldn’t be taking on apprentices and<br />

maintaining a team this size.” In addition<br />

to keeping costs down, this in-house<br />

approach leads to a distinctive aesthetic<br />

that you can only get from not simply<br />

using off-the-shelf parts. In fact, one of<br />

the brand’s first hires was a typographer,<br />

who helped build anOrdain’s strong<br />

visual identity. This design-led approach<br />

is one that has served the company well<br />

and serves to illustrate a point that good<br />

design is not only synonymous with a<br />

higher price tag. And while you could<br />

easily pigeonhole the brand as ‘entrylevel’<br />

simply because of the price point,<br />

Heath’s analysis of their customer<br />

base paints a different picture. “It’s an<br />

interesting demographic, I’d originally<br />

expected we’d have customers who<br />

buy at this price point — Seiko, micros<br />

and the rest — but what we’ve found is<br />

about 60 percent of our customers are<br />

pretty heavyweight, with Patek, Lange, et<br />

cetera. The other 40 percent are people<br />

who really appreciate what goes into<br />

making the watch.” And it also turns out<br />

that for a brand with a largely directto-consumer<br />

model (though it does<br />

have some select retail partners like The<br />

Armoury and MoMa), that COVID-19<br />

hasn’t hurt business: “Surprisingly, the<br />

COVID-19 pandemic hasn’t impacted<br />

business too much. I wouldn’t bet on it<br />

continuing like this, but sales have been<br />

great. The challenge for us is making sure<br />

the workshops are safe, and sourcing<br />

from a supply chain, which has been<br />

knocked pretty badly this year.”<br />

92 FEATURE


Baltic is another e-commerce brand that has boomed in a<br />

year that — for many — is a bust. The French brand, founded in<br />

2017 has quickly built up a well-earned reputation as fan (and<br />

critic) favorite, thanks to watches like their neo-vintage diver,<br />

the Aquascaphe. In fact, two Baltics — made in collaboration<br />

with US-based Worn & Wound — sold at the recent Revolution<br />

and The Rake Odd Balls Auction in support of COVID-19<br />

relief for significantly above retail. Etienne Malec, founder of<br />

Baltic, attributes the brand’s online presence as significant in<br />

its success. “The watch industry is very competitive, but not<br />

an industry that embraced the e-commerce wave early, and is<br />

only now getting seriously into the space. It’s also a space that<br />

has changed dramatically in the last decade. We are making<br />

the most of it by offering a complete range of cool watches,<br />

for a decent price with flawless customer experience.” And,<br />

clearly, something is working for Baltic, as Malic explains:<br />

“Our business is e-commerce, which has thrived during the<br />

lockdown. It’s fair to say that 2020 is our biggest year so far,<br />

and it is a very important year in terms of development.” While<br />

price points and online presence are important for Baltic, they<br />

aren’t the only markers of success — after all, digital native<br />

watch brands are a dime a dozen, and very few of them truly<br />

excel. Instead, for Baltic, it is proportion and style that separate<br />

them from the pack. “<br />

“My 15 years of experience as a collector, looking at<br />

thousands of watches on the Internet and handling a lot of<br />

watches in real life, have helped to hone my eye on what makes a<br />

good-looking watch. Rather than having the best specifications<br />

(we do not offer very complicated movements or high<br />

horology), we are focusing on the most simple, good design. We<br />

are obsessed with getting the right proportions. We are doing a<br />

lot of tests, a lot of prototyping process to get it right. We’re also<br />

very concerned about getting the right amount of details in our<br />

watch without doing too much.” It’s not easy to get these details<br />

The Baltic<br />

Aquascaphe SB01.<br />

Below<br />

The Baltic HM2<br />

002 (left) and the<br />

Bicompax 002 (right).<br />

right, at any price, and the fact that Baltic is doing<br />

so well while keeping costs down, is a testament to<br />

the talent in the team.<br />

There’s a hoary old chestnut that’s trotted<br />

out by bored news editors and clickbait sites<br />

every so often, that younger people don’t wear<br />

watches. That’s patently not true, and if you don’t<br />

believe me, ask Apple and Daniel Wellington. It’s<br />

closer to the mark to say that traditional luxury<br />

watchmakers have historically struggled to engage<br />

younger customers and newer collectors. This is<br />

an issue that’s equal parts attitudinal and the fact<br />

that the barrier to entry is punishingly high for all<br />

but the most well-heeled. It’s clear though that<br />

the winds of change are blowing, with brands like<br />

Longines, Seiko, anOrdain, Baltic and many more<br />

offering diversity, quality, craft and experience,<br />

alongside value for money.<br />

FEATURE 93


As the festive season approaches, it’s time to unwind with<br />

a glass of the good stuff, light a cigar and enjoy a game or<br />

two. And of course, you want your wrist to look as good as<br />

the backgammon board that you’re using.<br />

PHOTOGRAPHY FELICITY MCCABE<br />

CREATIVE DIRECTORS ARABELLA BOARDMAN & INDIA GAUL<br />

PHOTOGRAPHER’S ASSISTANT LUCIA SVECOVA<br />

FASHION ASSISTANT AMELIA HUDSON<br />

94 STILL LIFE


STILL LIFE 95<br />

Rolex<br />

GMT Master II<br />

Oyster 40mm<br />

Oystersteel and<br />

Everose Gold


Audemars Piguet<br />

Royal Oak Automatic<br />

Pickett<br />

Roll Up Backgammon<br />

£295<br />

96 STILL LIFE


Patek Philippe<br />

Men’s Annual Calendar Ref.<br />

5205R-001 in rose gold. White<br />

opaline dial with gold applied<br />

hour markers<br />

Linley<br />

Tumbling Blocks Game<br />

STILL LIFE 97


Hublot<br />

Classic Fusion<br />

Titanium Blue 42mm<br />

Linley<br />

Giant Match Holder<br />

98 STILL LIFE


Jaeger-LeCoultre<br />

Master Ultra Thin<br />

Small Seconds<br />

Pickett<br />

Single Peruvian<br />

Dice Game<br />

STILL LIFE 99


100 STILL LIFE


Bell&Ross<br />

BR 03-92 Diver Full Lum,<br />

available at Bell&Ross<br />

Burlington Arcade Boutique<br />

Tudor<br />

Black Bay Fifty-Eight<br />

Stainless Steel Navy Blue 39m<br />

Pickett<br />

Dominos Set<br />

STILL LIFE 101


In our last issue of every year, it has become tradition<br />

for us to celebrate by sorting through the wide array<br />

of watches launched over the course of the year<br />

and bestowing awards among the best of the best. It’s<br />

not an easy task to begin with, and in a year such as<br />

this one, almost an impossible one. Despite the many<br />

challenges we’ve faced, on a whole, so many maisons<br />

have turned out gorgeous timepieces and made<br />

significant breakthroughs; it was tough having to vote<br />

any of them out. But we’ve done it again, contended<br />

with ourselves over the virtues of each nominee,<br />

argued vehemently for our favorites, and here it<br />

is. Here are the watches we picked for the 2020<br />

Revolution Awards.<br />

2020<br />

Revolution<br />

Awards<br />

Words Revolution Editorial Board<br />

Photography Munster<br />

Digital Editing KH Koh<br />

Stylist Yong Wei Jian<br />

102 REVO AWARDS 2020


<strong>REVOLUTION</strong>ARY WATCH OF THE YEAR<br />

BVLGARI OCTO FINISSIMO TOURBILLON CHRONOGRAPH SKELETON AUTOMATIC<br />

This should actually be an award for most<br />

revolutionary brand of the last decade.<br />

Because in just six years, Bvlgari has<br />

achieved six groundbreaking records,<br />

including in 2014 the world’s thinnest<br />

tourbillon, in 2016 the thinnest minute<br />

repeater, in 2017 the thinnest automatic<br />

watch, in 2018 the thinnest automatic<br />

tourbillon, in 2019 the thinnest<br />

automatic chronograph and now the<br />

thinnest tourbillon chronograph. But<br />

far beyond giving a whole new relevance<br />

to the ultra-thin watch, Bvlgari offered<br />

the first serious competition to the<br />

entrenched kings of the sports chic<br />

category, the Nautilus and the Royal<br />

Oak, and did it with a head-turning,<br />

thoroughly modern design all their<br />

own. One key part of their aesthetic<br />

strategy was to push the boundaries of<br />

the dynamic tension between a larger<br />

muscular case diameter contrasted<br />

by an ultra-sleek profile, which was<br />

exactly what Gérald Genta did when<br />

he created the other two watches. But<br />

if Genta invented flight, then Bvlgari<br />

took it supersonic! By uniting in-house<br />

case making, dial making (ain’t no<br />

supplier gonna make you a 0.2mmthick<br />

titanium dial), movement making<br />

and bracelet making, they created the<br />

coolest sports chic icon of the modern<br />

age, the Octo Finissimo. This year’s<br />

magnificent skeletonized monopusher<br />

tourbillon chronograph automatic<br />

gives a new relevance to the dusty term<br />

“grand complication,” bringing an<br />

urgent sexiness and an ultra-cool matte<br />

titanium monochrome aesthetic. In<br />

addition, the movement of this watch has<br />

to be one of the most intelligently and<br />

beautifully designed. Want proof? Check<br />

out that skeletonized boomerang-shaped<br />

bridge connecting the column wheel<br />

to the oscillating pinion that feeds the<br />

energy from the tourbillon cage directly<br />

to the chronograph seconds wheel.<br />

Amazing!!!<br />

Wei Koh<br />

REVO AWARDS 2020 103


MOST UPLIFTING WATCH OF 2020<br />

OMEGA SPEEDMASTER<br />

“SILVER SNOOPY AWARD”<br />

50TH ANNIVERSARY<br />

I have to say, amid the inclemency of 2020, the Swiss watch<br />

industry has done a remarkable job of lifting our spirits. But<br />

there is one watch, which launched on 6 October, that has<br />

brought the hugest collective smile to the faces of collectors<br />

around the world — and that is the Omega Speedmaster “Silver<br />

Snoopy Award” 50th Anniversary.<br />

The Silver Snoopy Award is bestowed by NASA upon<br />

external suppliers that have provided extraordinary service on<br />

their missions. And there was no one more deserving of this<br />

than Omega. Onboard the ill-fated Apollo 13, the Speedmaster<br />

was used to time a crucial 14-second engine burn to ensure the<br />

crippled craft adopted the precise flight path that would allow<br />

them to neither burn up on re-entry, nor bounce off the Earth’s<br />

atmosphere, but return safely to Earth.<br />

Omega has big shoes to fill for this watch, as the two<br />

previous “Snoopies” have already become the object of cult<br />

collectibility. The 2003 Blue Snoopy is highly coveted, while<br />

the 2015 Silver Snoopy, named as such for the presence of a<br />

stunning silver Snoopy medallion on an aventurine sky on the<br />

caseback, is considered a modern Grail and sells for almost<br />

four times its original price.<br />

However, to me, the 2020 50th Anniversary watch<br />

ascends to the all-time-greatest throne of the specialedition<br />

Speedmasters simply for the pure exhilaration and joy<br />

that it expresses. The watch features the iconic 42mm steel<br />

Speedmaster lyre-lugs case, but the dial is solid silver and laser<br />

engraved with incredible detail, featuring a dancing Snoopy<br />

in astronaut regalia against a bed of stars at nine o’clock. This<br />

is the exact iconography of the Silver Snoopy pin awarded by<br />

NASA. Now, this would already be quite a charming homage,<br />

but turn the watch around and your jaw will simply drop.<br />

Because, on the caseback, you’ll find Snoopy again — this<br />

time, sitting inside his command and service module. He<br />

is connected via what Omega calls a “magic hand”, to the<br />

Master Chronometer-certified caliber 3861 featuring a Co-<br />

Axial escapement and silicon hairspring. When you start the<br />

chronograph, Snoopy and his spacecraft will start to fly against<br />

the backdrop of space. The Earth, which is represented by a<br />

photorealistic disc, is connected to the continuous seconds<br />

hand and spins, completing a full revolution each minute.<br />

I cannot think of a more joyful animation to celebrate the<br />

partnership between Omega and NASA, and more importantly,<br />

the courage and resilience that they both represent and that we<br />

can take inspiration from this year.<br />

Bravo, Omega! This watch is wonderful and well deserving<br />

of the Revolution Award for Most Uplifting Watch of 2020, a<br />

category that is perhaps the most important of all.<br />

Wei Koh<br />

104 REVO AWARDS 2020


REVO AWARDS 2020 105


BEST COLLABORATION<br />

MB&F AND<br />

H. MOSER & CIE<br />

It takes, as the saying goes, two to tango. And rarely has a dance<br />

been as beautiful, passionate and — dare we say it — sensual as<br />

the fruits of the union between MB&F and H. Moser & Cie, two<br />

of the Swiss industry’s most creative companies who brought<br />

us the Endeavour Cylindrical Tourbillon and the LM101.<br />

These two collaborative creations work so harmoniously<br />

together that at first glance it isn’t immediately apparent<br />

where the MB&F starts and the Moser ends. The dials of both<br />

watches are Moser’s famous fumé, in a range of colors. The<br />

LM101 is more classically MB&F, given that it’s based on<br />

an existing Legacy Machine model, with the 40mm Legacy<br />

Machine case and distinctive suspended balance wheel setup.<br />

But the novel movement architecture shines even brighter<br />

thanks to the vibrant backdrop provided by Moser’s dial. The<br />

Endeavour Cylindrical Tourbillon is something else entirely,<br />

a perfectly harmonious fusion of MB&F and Moser codes to<br />

create something entirely new. The dramatic open tourbillon<br />

and inclined sapphire dial is taken straight from the FlyingT<br />

but placed against the backdrop of a Moser dial and housed<br />

under that bubble-like crystal in Moser’s 42mm Endeavour<br />

case. These watches work because both parties involved in<br />

their creation carry equal weight. Not only are these watches<br />

successful in their own right, but they serve as a reminder that,<br />

as in all things, we can be better together.<br />

Felix Scholz<br />

106 REVO AWARDS 2020


REVO AWARDS 2020 107


BEST COMPLICATION<br />

FERDINAND BERTHOUD CHRONOMÈTRE FB 2RE<br />

Our Best Complicated Watch award for 2020 goes,<br />

uncontested, to the Ferdinand Berthoud Chronomètre<br />

FB 2RE because of this simple fact: with the FB 2RE,<br />

the maison has managed to create a timepiece that is<br />

seemingly a simple, time-only watch, brought to life<br />

by an exceedingly complicated movement with high<br />

chronometric ambitions, ever so elegantly executed.<br />

Turning the watch over is where the true genius is<br />

revealed. First and foremost, we start with the expanse of<br />

the hand-frosted remontoir bridge. The bridge keeps focus<br />

on a fusée-and-chain mechanism as well as an escapement<br />

assembly, hiding the remainder of the gear train.<br />

But the escapement assembly, too, is no average<br />

implementation. What you have is a one-second remontoir<br />

d’égalité with its remontoir spring, the escapement wheel with a<br />

triangular ruby cam — crafted by hand — and a three-arm stop<br />

wheel co-axially mounted. The three-arm stop wheel is directly<br />

what provides for the dead seconds display on the front of the watch.<br />

Next to the escapement assembly is an anchor and locking<br />

fork, which works in conjunction with the three-arm stop<br />

wheel and ruby cam, respectively, to regulate the dissipation of<br />

energy from the fusée-and-chain mainspring assembly to the<br />

escapement wheel, which works with the escapement fork to<br />

provide impulse to the balance spring.<br />

The impressive movement is not just for the sake of the<br />

wow factor. Ferdinand Berthoud’s chronometric pursuit<br />

has resulted in the watch also being officially chronometercertified<br />

by the COSC.<br />

Sumit Nag<br />

108 REVO AWARDS 2020


BEST SPORTS WATCH<br />

RICHARD MILLE<br />

RM 72-01<br />

I love Richard Mille. When you think of the<br />

testicular fortitude it takes to bid adieu to<br />

his best-selling, waitlist-creating 11-03 in<br />

its current form, when he could have made<br />

that exact same watch for another decade,<br />

you have to bow with respect to the man. But<br />

at the same time, he demonstrated what the<br />

future has in store for his eponymous brand<br />

with the absolutely stunning RM 72-01<br />

Lifestyle Chronograph. Which is a watch<br />

with all the incredible technical value he’s<br />

established over the past 19 years but that<br />

is slim and elegant on the wrist, thanks to<br />

his first in-house chronograph movement<br />

that measures 29mm × 6.4mm. And<br />

moreover, the CRMC1 integrated automatic<br />

column-wheel-activated movement is a<br />

masterpiece of intelligent design combined<br />

with drop-dead gorgeous aesthetics. In a<br />

normal chrono, the coupling system, as well<br />

as the click that drives the minute counter,<br />

is highly parasitical. Meaning leaving it on<br />

will affect the amplitude of your balance<br />

wheel big time. Mille got over this by using<br />

two oscillating pinions, one driven by the<br />

seconds wheel to drive the chronograph<br />

seconds and one driven by a de-multiplying<br />

wheel to drive the minute counter. The<br />

barrel directly drives the hour counter. This<br />

eliminates the parasitical effect. Meaning<br />

you can leave it on with impunity. This,<br />

combined with the RM 72-01’s ravishing<br />

looks and enhanced wearability, has it easily<br />

winning our sports watch category.<br />

Wei Koh<br />

REVO AWARDS 2020 109


ULTIMATE VALUE<br />

ROLEX OYSTER PERPETUAL 36<br />

‘VIBRANT DIALS’<br />

Look at it from this perspective. 2020 has been a<br />

year of unremitting bleakness, with the only bright<br />

spots for me being, after several Negronis, bingewatching<br />

Rage Against the Machine reaction videos.<br />

So when Rolex decided to launch its new watches<br />

on September 1st, I welcomed the distraction, only<br />

to discover that they were absolutely fantastic. The<br />

new 40.53mm Submariner (vs the 40.2mm “Maxi”<br />

case) is the perfect evolution to the iconic family,<br />

enhancing sleekness and wearability with an allnew<br />

case profile complemented by a wider 21mm<br />

bracelet. Then I set eyes on the Oyster Perpetual<br />

“Vibrant Dials” collection and I felt instantly uplifted.<br />

Because here were modern interpretations of Rolex’s<br />

famous layered enamel “Stella” dials, characterized<br />

by stunning uplifting colors but placed inside one of<br />

Rolex’s most accessibly priced models. These were<br />

Stellas for the people at a hair over five thousand US<br />

dollars, democratized in price if not availability. It<br />

would have been impossible for Rolex to know the<br />

state of the world today when it started creating these<br />

watches, but the end result is that Rolex has launched<br />

the watches we love the most at a time when we need<br />

them more than ever.<br />

Wei Koh<br />

110 REVO AWARDS 2020


BEST DRESS WATCH<br />

CARTIER TANK ASYMÉTRIQUE<br />

The Tank was dreamt up by Louis Cartier in 1917, inspired<br />

and designed after the Renault FT-17 French tanks that were<br />

used during the First World War. It was a radical design for<br />

its time, but more importantly, it was a design that was so<br />

perfect, it remained virtually unchanged for 100 years. Of<br />

course, the Tank went through a number of incarnations that<br />

gave us the Tank Française, the Tank Américaine, to name<br />

a few. But the one that is deserving of the Best Dress Watch<br />

this year is the Tank Asymétrique. First launched by Cartier in<br />

1936, the parallelogram-shaped Asymétrique had a dial that<br />

was shifted 30 degrees to the right so that the 12 o’clock mark<br />

was at the top right corner of the watch — a unique design<br />

statement then, as it is now. So why is this watch our pick for<br />

Best Dressed? First of all, we can think of no other watch that<br />

is more classical than the Tank. And the fact that Cartier has<br />

relaunched the model this year as part of the Cartier Privé<br />

collection speaks volumes about how significant this watch is.<br />

The design of the Asymétrique is classical — you’d be hardpressed<br />

to find a Cartier design that isn’t — but it holds just<br />

the right balance of playfulness in its lines. It’s dressy, but not<br />

somber; it means business, but knows how to play. The watch<br />

comes in three versions, platinum, pink gold or yellow gold,<br />

as well as skeletonized versions in platinum or pink gold. The<br />

one we have picked is the platinum non-openworked version,<br />

its monochromatic dial looking particularly contemporary<br />

and striking against the gray alligator strap and ruby cabochon<br />

adorning the crown.<br />

Stephanie Ip<br />

REVO AWARDS 2020 111


SPORTS CHIC<br />

VACHERON CONSTANTIN OVERSEAS PERPETUAL<br />

CALENDAR ULTRA-THIN SKELETON<br />

Over the past decade, we’ve watched dress codes evolve from<br />

suits to sweats, casual Fridays spilling over the weekend and<br />

back into Monday, amplified now by a world working from<br />

home. As such, the voracious appetite for stylish sports watches<br />

remains, and it’s unquestionably here to stay. Ours is an<br />

informal world where versatility is key. The industry reflects our<br />

changing tastes, as waiting lists for luxury sports watches grow<br />

by the day. It’s further proof that sports watches reflect our<br />

current state, with Vacheron Constantin’s Overseas Perpetual<br />

Calendar Ultra-Thin Skeleton being a standout example. Why<br />

do we love it so?<br />

It must be the eye-burning glamor of the Vacheron’s<br />

18K pink-gold case, or the perpetual calendar’s vast<br />

information expressed so clearly and beautifully. Maybe it’s<br />

the performance of the self-winding caliber 1120 QPSQ, now<br />

entirely openworked, revealing exceptional hand finishing<br />

beneath the sapphire crystal. It might be that complex<br />

movement’s dashing slimness, a mere 8.1mm thick. Or even<br />

the Overseas’ interchangeable strap/bracelet system — the<br />

distinctive Maltese cross bracelet, croc strap, or rubber strap<br />

— providing surprising versatility for a watch of this stature.<br />

These elements combine to form a luxurious, go-anywhere,<br />

do-anything, sports watch. An incongruous combination of<br />

sporty practicality with mechanical complexity might be the<br />

ultimate expression of modernity, and that’s precisely why this<br />

Vacheron Constantin might be one of the few “price-uponrequest”<br />

sports watches to aspire to, a dream watch in every<br />

sense of the word.<br />

Stephen Watson<br />

112 REVO AWARDS 2020


TECHNICAL BREAKTHROUGH<br />

PIAGET ALTIPLANO ULTIMATE CONCEPT<br />

The war for maximum thinness has<br />

been an ongoing affair that with each<br />

new milestone brings us closer to the<br />

point where, supposedly, no one can go<br />

any thinner. It’s like an extreme game<br />

of limbo, only that bragging rights for<br />

the winner are of epic proportions. And<br />

today, it can be said that the escalation<br />

has reached a close-to-insurmountable<br />

limit, thanks to the Piaget Altiplano<br />

Ultimate Concept.<br />

Piaget has unveiled the “final” (for<br />

now) execution in horologic thinness.<br />

At just 2mm in height, this Piaget is<br />

the slimmest mechanical watch ever.<br />

It is only appropriate that it is Piaget<br />

who achieves this feat, given that from<br />

19<strong>57</strong>, the maison has built a name for its<br />

slender movements, starting with the<br />

historic 2mm-thick caliber 9P.<br />

After several years of fine-tuning,<br />

the fully developed and tested Altiplano<br />

is ready. Enclosed in a cobalt alloy case<br />

— that also works as the caseback and<br />

mainplate — the 900P-UC movement<br />

properly fuses the movement with<br />

the case that houses it. A total of 167<br />

components — some of which measure<br />

an insane 0.12mm in thickness, with<br />

the sapphire glass set at 0.2mm — make<br />

the extreme thinness possible. A 4Hz<br />

balance wheel has enough space to<br />

dance and gives the watch a respectable<br />

precision rate, along with 40 hours of<br />

power reserve. The off-centered dial<br />

plays along the gorgeous movement<br />

architecture.<br />

There will be other battles for<br />

thinness in the world of complications<br />

— over which Bvlgari rules supreme —<br />

but for now, where slim watchmaking is<br />

concerned, we can look up to Piaget as its<br />

champion.<br />

Israel Ortega<br />

REVO AWARDS 2020 113


BEST LADIES’ WATCH<br />

AUDEMARS PIGUET ROYAL OAK CONCEPT<br />

FROSTED GOLD FLYING TOURBILLON<br />

Today’s feminine watch collectors are<br />

not the same as they used to be; as the<br />

industry has evolved, so have their tastes<br />

and knowledge. It was easy for brands<br />

before to simply release a diamondset<br />

watch to target women without<br />

having to worry about complications or<br />

movements. Now, women collectors are<br />

refined and educated when it comes to<br />

horology, and they want something that<br />

will shine on their wrists but that is also<br />

complicated and showcases certain levels<br />

of craftsmanship. The Audemars Piguet<br />

Royal Oak Concept Frosted Gold Flying<br />

Tourbillon is the perfect example of that<br />

ethos and the reason why we at Revolution<br />

have decided to name this timepiece<br />

the “Best Ladies’ Watch” of 2020.<br />

The timepiece pursues the collection’s<br />

interweaving of refined feminine<br />

aesthetics and complicated micromechanics.<br />

The case is for the first time<br />

adorned with Frosted Gold, an ancient<br />

Florentine jewelry technique revisited<br />

by designer Carolina Bucci that delivers<br />

a veil of shimmer produced by a surface<br />

treatment where the gold material is<br />

hammered with a diamond-tipped tool<br />

to make tiny indentations which, as a<br />

result, create this sparkle effect. The<br />

second highlight is the multi-layered dial<br />

composed of four juxtaposed circles of<br />

increasing size and graded hues of blue<br />

emanating from the flying tourbillon<br />

cage at six o’clock. The graded nuances<br />

and sunburst motif further accentuate<br />

the dial’s depth and refinement. The<br />

technicality of the movement resides in<br />

the flying tourbillon, considered as one of<br />

the greatest expressions of watchmaking<br />

art. Paying attention to every single<br />

detail, AP has paired the piece with a<br />

rubber strap with constellation motif,<br />

bringing the watch full circle back to<br />

where it is supposed to be; a highly<br />

technical but very feminine timepiece,<br />

perfect for a discerning female collector.<br />

Kevin Cureau<br />

114 REVO AWARDS 2020


BEST JEWELRY WATCH<br />

ROGER DUBUIS EXCALIBUR SUPERBIA<br />

When we think about the brands that make crazy-sexy-cool<br />

timepieces, Roger Dubuis definitely pops up on the top of the<br />

list. This year, Roger Dubuis again brings another stunning<br />

timepiece to the Excalibur line, a unique work of art named<br />

Superbia that is covered in over 600 diamonds and blue<br />

sapphires. The precious stonework makes its way throughout<br />

the dial, highlighting the aspects of the skeleton display.<br />

The focus of the watch is on the incredible complexity<br />

required to choose, cut, and set the many geometrically shaped<br />

precious stones. Not only that, the diamonds are mystery-set<br />

on the dial and movement of the watch, in addition to the case<br />

and strap.<br />

In addition to the time required to making the underlying<br />

Excalibur Double Tourbillon watch, an additional 900 hours<br />

of work went into the gem-setting efforts required to give the<br />

Excalibur Superbia its superbly elaborate looks, which are said<br />

to be inspired by the design work of Kaz Shirane.<br />

A final detail on the watch is a discreet memento mori<br />

message written on the watch. Roughly translated into<br />

“remember, you will die,” the traditional purpose of the<br />

memento mori was to impress upon people the need to live their<br />

lives to the fullest, or else regret missed opportunities. Moving<br />

forward, Roger Dubuis claims that each of its piéce unique<br />

“hyper-watches” will have memento mori also inscribed on its<br />

movements. Extravagant? Yes. Excessive? Yes. The best jewelry<br />

watch this year? Decidedly so.<br />

Taitan Chen<br />

REVO AWARDS 2020 115


BEST DESIGN<br />

CHOPARD ALPINE EAGLE XL CHRONOGRAPH<br />

Even before we get to the design of Chopard’s 2020 release and<br />

extension of their Alpine Eagle range, inspired by the St. Moritz<br />

integrated-bracelet sports-chic watch created by company<br />

co-president Karl-Friedrich Scheufele in 1980, there is plenty<br />

to admire about the watch. It is the only watch in the luxury<br />

watch industry made from Lucent Steel A223, which features<br />

up to 70-percent recycled steel. Because it is twice forged, it<br />

has a higher Vickers hardness than the ubiquitous 316L steel<br />

used by almost everyone else. In the two-tone version of the<br />

chronograph, the watch features elements in Fairmined gold,<br />

the first guaranteed ethically sourced gold used in the luxury<br />

watch industry and an expression of the Scheufeles’ insistence<br />

on the underlying ethics of their brand. The watch uses a<br />

movement derived from the single most impressive automatic<br />

chronograph movement on the planet, the Chopard L.U.C 11CF<br />

— the first chronograph with a zero-reset function for the small<br />

seconds. While the Alpine Eagle doesn’t have this function, it<br />

still boasts an astounding number of features, including a 4Hz<br />

vibrational speed, a free-sprung balance, a column wheel, a<br />

vertical clutch, a flyback function and, get this, the only precise<br />

jumping minute counter in an automatic chronograph.<br />

OK, now that its credibility is well established, let’s talk<br />

about the design of the Alpine Eagle XL Chronograph, which<br />

is not only devastatingly stunning and totally unique, but<br />

also features the best visibility around. Every counter, hour<br />

marker, and decoration found on the dial was the result of<br />

the slavish devotion and attention to detail of Karl-Friedrich<br />

Scheufele. He explains, “One of the reasons our chronograph<br />

is so easy to read, is that when we designed the movement, we<br />

placed the subdials higher — above the horizontal line of the<br />

crown — to create more balance on the dial and to allow us to<br />

make them much larger.” These two counters for hours and<br />

minutes dominate the visual impact of the dial. Both of these<br />

counters, and that for the small sub seconds, create a sense<br />

of dynamic energy with the use of bold radial indices. In the<br />

two chronograph counters, these are combined with “vintage<br />

inspired” markers, which are reminiscent of the famous<br />

square markers with tails synonymous with the legendary<br />

“Paul Newman” Daytona. But the real stroke of genius here<br />

is how these aggressively functional subdials are dynamically<br />

contrasted by the diaphanous, swirling pattern that evokes an<br />

eagle’s iris. More details abound: look at the way the applied<br />

Roman indices curve sensually around the subdials, and notice<br />

how the tachymeter found on the dial’s flange actually features<br />

tiny hash marks — I’m offering a prize to anyone who can tell<br />

me how many of these there are — to aid the precise reading<br />

of average speed. The date aperture is immense and offers<br />

incredible legibility, while the judicious use of red for just the tip<br />

of the chronograph seconds hand, the hands in the hours-andminutes<br />

counter, and selected markers on the tachymeter, adds<br />

the perfect burst of color. The 44mm case does the perfect job of<br />

framing all this visual brilliance with a design that is made more<br />

aggressive with the chronograph pushers that seem to extend<br />

from the crown guards like the flared neck of a bull.<br />

Wei Koh<br />

116 REVO AWARDS 2020


BEST CONCEPT<br />

GRAND SEIKO T0<br />

For years, we have been waxing poetic<br />

prose about the magnificence of Grand<br />

Seiko. Its level of watchmaking must<br />

be seen and recognized as an equal to<br />

the Swiss powerhouses from Geneva<br />

and Bienne.<br />

But just when we thought that<br />

natured-based artistry and inspiration<br />

were pretty much the main talking points<br />

that accompanied Grand Seiko and its<br />

respected Spring Drive technology, the<br />

year 2020 has granted us a new reason to<br />

be excited about Grand Seiko: the T0, a<br />

constant-force tourbillon movement.<br />

As a way to battle the uneven<br />

performance and torque delivery from<br />

the mainspring to the regulating organ,<br />

Grand Seiko developed the T0, which<br />

uses a twin-barrel system that feeds<br />

energy to the constant-force device<br />

known as a remontoir. The remontoir is<br />

a subsidiary power source that helps the<br />

balance wheel beat at a steady frequency<br />

for longer periods by means of evenstrength<br />

pulses. The T0’s remontoir<br />

stores torque from a gear coaxially<br />

arranged with the carriage; the energy<br />

of its spring drives the tourbillon cage<br />

and its balance wheel. According to<br />

the brand, the T0 reduces the gravity’s<br />

impact on the movement by one-tenth,<br />

while a high accuracy rate was confirmed<br />

for 50 hours out of the nominal 72-hour<br />

power reserve.<br />

Each T0 movement takes three<br />

months to be finished and, of course, it is<br />

fully embellished. So, let’s wait a bit for<br />

the T0 to go mainstream and be ready for<br />

a new watchmaking revolution from the<br />

land of the rising sun.<br />

Israel Ortega<br />

REVO AWARDS 2020 117


MOST AWESOME WATCH<br />

TUDOR BLACK BAY FIFTY-EIGHT ‘NAVY BLUE’<br />

There is literally nothing not to love about the Tudor Black Bay Fifty-Eight Navy Blue. Fans<br />

of modern, well-sized, perfectly priced and pitched sports watches have been blown away<br />

by the quality and price point of the latest addition to the Black Bay family. Lovers of vintage<br />

Tudor have been equally delighted by the watch that is seemingly the perfect celebration and<br />

amalgamation of Tudor’s early “Big Crown” dive watches and the blue watches from the ’70s,<br />

with the house signature of “snowflake” hands. Size also matters and “BB58” is a watch that<br />

is on-the-money in terms of the trend for gents watches to be smaller, and at 39mm, it’s the<br />

perfect fit for both modern and vintage aficionados. Tudor has a right to be immensely proud of<br />

its heritage, especially in terms of its dive watches that were issued to some of the world’s most<br />

prominent navies. The Black Bay has taken that heritage and given Tudor the ability to reimagine<br />

it in contemporary watches that, whilst acknowledging the past, are resolutely forward-looking<br />

and offering watches that today’s consumers are devouring. And much like its elder sibling,<br />

Tudor’s latest BB58 is near-impossible to acquire through authorized dealerships and is selling<br />

at a significant premium. In a year that has been marred by a number of significant global events<br />

and issues, the Black Bay Fifty-Eight Navy Blue has been a high point and a welcome distraction.<br />

But above all else, the watch is just simply awesome!<br />

Ross Povey<br />

118 REVO AWARDS 2020


BEST QUARTZ WATCH<br />

HAMILTON PSR<br />

As the industry’s first mass-produced<br />

digital watch, it’s hard to overstate just how<br />

important the Pulsar P2 was to the world<br />

of horology, and in the PSR, Hamilton<br />

has penned a truly fitting love letter to<br />

this groundbreaking timepiece. From its<br />

delightfully retro case design to its novel<br />

dual OLED/LCD display, the PSR is<br />

nothing less than a master class in how to<br />

pay homage to the past while keeping an eye<br />

on the future. And what was the P2, if not<br />

a wild swing towards the future? Indeed,<br />

it was so forward-thinking that it wasn’t<br />

even referred to as anything so pedestrian<br />

as a wristwatch. Rather, it was a “time<br />

computer,” which may sound quaint when<br />

compared to the smartwatches of today, but<br />

in 1972, when the P2 made its debut, the<br />

ruby red flash of its trademark LED display<br />

signified a better tomorrow filled with flying<br />

cars and cities on the moon.<br />

Okay, so we didn’t get our flying cars<br />

or moon vacations, but for those who wish<br />

to indulge themselves in the optimistic<br />

sentiments of the past, the Hamilton PSR<br />

is the ideal weapon of choice. A press of a<br />

button still summons the same “digit dot”<br />

display of the original — this time rendered<br />

in thoroughly modern emissive OLEDs<br />

— but thanks to its in-house-designed<br />

quartz movement, the time is always<br />

visible in daylight by means of a reflective<br />

LCD display. Another press summons the<br />

seconds display, and that’s that, same as<br />

the P2. What’s also the same is the solid<br />

stainless-steel case and solid-link bracelet,<br />

which are dead ringers for the original,<br />

though the mineralite crystal has been<br />

replaced with sapphire, which helps account<br />

for the 100 meters of water resistance.<br />

The world may not have turned out quite<br />

the way the past envisioned it, but with the<br />

PSR, you can still wear a piece of that better<br />

tomorrow on your wrist.<br />

Adam Craniotes<br />

REVO AWARDS 2020 119


MOST FUN WATCH<br />

BAMFORD × CASIO<br />

G-SHOCK GW-M5610<br />

One thing that makes me happy about the last few years is the incredible creativity<br />

coming from every brand under the sun in the sub-one-thousand-dollar category.<br />

Brands like Baltic with its HMS and Bicompax, Undone with its Basecamp Cali and<br />

Type XX, Bamford with its Mayfair and GMT, have all demonstrated that you can<br />

have an absolutely amazing watch at a price that is incredibly affordable. This is super<br />

important because I’ve heard all kinds of theories about how it’s vital to get iPhone<br />

watches on kids so that they get used to wearing something on their wrists and will<br />

eventually become watch fans. I have an alternative proposal, which is why don’t we<br />

just get dope-ass watches that make them and us smile like crazy on their wrists to<br />

begin with? These can be analog watches or digital watches. I don’t care as long as<br />

they are awesome to look at. Well, it is precisely within this category of “Fun” watches<br />

that the amazing Bamford × Casio G-Shock collaboration falls. Distinguished by its<br />

signature Bamford black and baby blue livery and complemented by a blacked-out<br />

display, the watch, which was massively oversubscribed upon its announcement, made<br />

us smile in a year when there was perhaps not so much to smile about. And as such, the<br />

“Fun Watch” is maybe the most important category of them all.<br />

Wei Koh<br />

120 REVO AWARDS 2020


PERSON OF THE YEAR<br />

CYRILLE VIGNERON<br />

Cartier is the perfect example of a brand that is making exactly<br />

the watch that customers want. Now you might think that<br />

this is a simple thing to achieve, but it’s not, and it is actually<br />

remarkably rare. It is as if the creative team from Cartier is able<br />

to reach into our collective subconsciousness and extract from<br />

it exactly the timepieces we dream about when we sleep. Want<br />

proof? When I asked Eric Ku — the Singer Porsche-driving,<br />

Coche-Dury-drinking legendary watch collector, owner<br />

of the Vintage Rolex Forum and one of the world’s greatest<br />

vintage watch experts — which modern watches he buys most<br />

consistently, the answer is, “Cartier, without fail, they just get it<br />

right over and over again.” Case In point: the Tank Asymétrique<br />

and the Tank Asymétrique skeleton version he purchased<br />

this year. This year has been an amazing one for Cartier, with<br />

the brand unveiling the drop-dead gorgeous and Revolution<br />

Award-winning Tank Asymétrique, the perfect reinterpretation<br />

of the Pasha and one of my favorites, the mechanical version<br />

of the sleek and elegant Panthère. The reason for Cartier’s<br />

impressive track record is its CEO Cyrille Vigneron who has<br />

led Cartier to new levels of success during his five-year tenure<br />

at the helm of the brand. It’s funny because people think of<br />

the giants and entrenched players in the watch world as being<br />

Rolex and Patek Philippe. But you could also add, occupying a<br />

different genre of shaped elegant dress watches, Cartier.<br />

Wei Koh<br />

REVO AWARDS 2020 121


BRAND OF THE YEAR<br />

ROLEX<br />

There is something comforting and reassuring about<br />

familiarity. Sure, it’s nice to sometimes try something new or<br />

experience a pleasant surprise, but nothing beats the familiar.<br />

And this is exactly why we love Rolex so, so much; it’s all<br />

about evolution, not revolution, and this is the genius of the<br />

brand. I often say that the Oyster case, and by extension,<br />

the Submariner, is one of the most iconic designs of the<br />

20th century, akin to the Fender Stratocaster and Porsche<br />

911. This year, we saw again that Rolex’s perfectionist<br />

streak is always at the forefront as they tweaked the aquatic<br />

king of their sports watch line, the Submariner, with a new<br />

movement, case profile and color variations to draw the Sub<br />

ever closer to dive watch utopia. These weren’t sweeping<br />

changes, but rather small edits…the little big things. But<br />

then we got a treat and a pleasant surprise in the shape of the<br />

Oyster Perpetual line with a range of new eye-catching hues<br />

that bear more than a passing resemblance to the incredible<br />

so-called Stella dials from Rolex’s vast back catalog. And<br />

that’s why Rolex is our brand of the year — just when you feel<br />

that everything is safe and familiar, just as we like it, they hit<br />

you right between the eyes with a knock blow. Bravo!<br />

Ross Povey<br />

122 REVO AWARDS 2020


LIFETIME ACHIEVEMENT AWARD<br />

JEAN-CHRISTOPHE BABIN<br />

While this is an award for his remarkable achievement over<br />

the 20 years of his career in the Swiss watch industry, Jean-<br />

Christophe Babin would actually be deserving of this award<br />

simply for all he’s done this year alone. Babin is at his core an<br />

innovator, and he has already innovated in every conceivable<br />

way. First he came up with the idea and oversaw the execution of<br />

the LVMH Watch Week in Dubai in January, which turned out<br />

to be not only the only major watch fair to take place in 2020 as<br />

a result of the COVID pandemic, but also was a masterstroke of<br />

positioning for LVMH and its individual brands. Ensconced in<br />

the Bvlgari Hotel, speaking to the CEO Babin and the creative<br />

director of Bvlgari (the brilliant Fabrizio Buonamassa), looking<br />

at Bvlgari watches, the message was not lost. Bvlgari does not<br />

simply make exceptional products; it has coalesced a seamless<br />

lifestyle universe of unparalleled chic. Something that no other<br />

brand in the world has achieved. Then, when the pandemic<br />

broke out, Babin innovated on an ethical level, donating a stateof-the-art<br />

3D microscope to Lazzaro Spallanzani Hospital<br />

in Rome to help study the virus at the cellular level, changing a<br />

scent factory into a producer of much-needed sanitizer, and<br />

amazingly enough, creating a virus eradication fund which<br />

has helped to fund the Oxford vaccine (and others) and also<br />

provided scholarships for medical researchers. If all that wasn’t<br />

enough, he then went on to create two of the best watches of<br />

2020. The first is the steel 5.25mm-thick Octo Finissimo with<br />

screw-down crown and 100-meter water resistance, which<br />

from all accounts, is sold out everywhere you look. The second<br />

is the stunning grand complication Octo Finissimo Tourbillon<br />

Chronograph Skeleton Automatic that is our Watch of the Year.<br />

In six years, the Octo Finissimo line has become iconic, which<br />

has everything to do with the man who created it, himself an<br />

icon in our industry.<br />

Wei Koh<br />

REVO AWARDS 2020 123


Put on a Happy Face<br />

In a year draped in darkness, the watch industry is providing some much-needed color.<br />

Words<br />

Photographer<br />

Stylist<br />

Color, as a noun, is first described in the Oxford English<br />

Dictionary as, “the property possessed by an object of<br />

producing different sensations on the eye as a result of<br />

the way the object reflects or emits light.” Color goes far beyond<br />

just nounhood, however. The term can also be used as a verb, as<br />

an adjective, and — as it relates to the study of the mind — color is<br />

considered a branch of the broader field of behavioral psychology.<br />

Those who have worked in the marketing world or with<br />

marketing agencies understand that color has a major impact<br />

on the consumer. A 2006 study by the University of Winnipeg<br />

in Canada stated that, “People make up their minds within 90<br />

seconds of their initial interactions with either people or products.<br />

About 62–90 percent of the assessment is based on colors alone.”<br />

There has been no lack of research conducted to justify just<br />

how positive colors — particularly brighter, more vivid colors —<br />

make us feel, emotionally. Choosing a color for a logo or a product<br />

does indeed require scientific research, which is likely the reason<br />

both Whole Foods’ and Tropicana’s logos are green (the color of<br />

health and growth) and why brands like Target, Virgin, and Lego<br />

have chosen red for their logos (the color most representative of<br />

boldness and youth). Color is as synonymous with our everyday<br />

routines as is showering or getting dressed (well, at least in the<br />

pre-pandemic era), and often without realizing it, we choose<br />

colors that have the ability to strengthen our daily outlooks and<br />

improve our moods — whether it be through the clothing we select,<br />

the foods we eat, the wines we drink, or the watches we wear —<br />

particularly in times of darkness.<br />

Many would agree that 2020 has thus far been the year the<br />

vast majority of the planet would like most to forget. But rolling<br />

off the numerous natural disasters, political atrocities, saddening<br />

statistics, and devastating losses is not what this article is about<br />

— you’re well aware of that information already. Instead, we’ve<br />

chosen to highlight just some of the brands (via seven of their<br />

newest novelties) that have made the choice to spread a little cheer<br />

this year through the introduction of bold and brightly colored<br />

watch dials.<br />

124 FEATURE


Rolex<br />

Oyster Perpetual<br />

36 with a yellow<br />

dial and an Oyster<br />

bracelet.<br />

We find from experience that yellow excites<br />

a warm nd agreeable impression.”<br />

– Johann Wolfgang von Goethe<br />

An “agreeable impression” is largely what Rolex received<br />

when on September 1st, the brand introduced to the<br />

world their 2020 collections, including the Oyster<br />

Perpetual 36 in five intensely eye-catching new dial<br />

colors: candy pink, turquoise blue, coral red, green<br />

and yellow. Just as impressionable as the buzzworthy<br />

lacquered dials, however, is the movement within each<br />

of the new vibrant-dialed watches: Rolex’s new inhouse<br />

caliber 3230, which is also the same movement<br />

being used in the new versions of the 41mm Oyster<br />

Perpetual, and the new 41mm no-date Submariner.<br />

Fresh, brightly tinted dials and a new in-house<br />

movement offering 70 hours of power reserve? Color us<br />

five shades of happy.


Breitling<br />

Superocean<br />

Automatic 36 with<br />

an orange dial and<br />

orange rubber<br />

strap.<br />

IWC Schaffhausen<br />

Portugieser<br />

Chronograph in<br />

stainless steel with<br />

a burgundy dial.


“Orange is the happiest color.”<br />

– Frank Sinatra<br />

When asked about the brand’s latest colorful watch releases and new, vibrant dials, Breitling CEO Georges<br />

Kern responded with enthusiasm: “This is a perfect time for colorful watches. They look great and are<br />

definitely mood lifters!”<br />

Since taking over the helm in 2017, Kern has made it clear that Breitling’s outlook for the future is one<br />

of positivity and equality, with offerings such as the very wearable Superocean Automatic 36 designed with<br />

women watch enthusiasts in mind. And by introducing dial colors — and in some cases, strap colors — in<br />

hues such as blue, white, and bright orange (a color said to promote feelings of vitality, compassion and<br />

creativity), the brand continues to make its mark and have its day in the proverbial sun.<br />

“Red is the ultimate cure for sadness.”<br />

– Bill Blass<br />

While technically this particular color of the new IWC Portugieser Chronographs is labeled as “burgundy,”<br />

the watch’s sunburst dial effect tricks the eye into thinking it’s also seeing red — at least, in certain<br />

lighting conditions. This visual characteristic organically evokes heavier, more intense breathing and even<br />

heightened blood circulation for those who set their eyes upon it (although the fact that the new reference<br />

3716 now includes the in-house caliber 69355 may also have something to do with the quickened pulse rate).<br />

At 41mm in diameter, the burgundy version of the Portugieser Chronograph is as gender-neutral as the<br />

color red itself. And like the crimson hue on the face of this release, the watch attracts positive attention<br />

without really putting forth much effort. Red is the color of love, power and youthfulness: three thrillinducing<br />

ideals to constantly covet and of which there is never enough in any one lifetime.<br />

“Green strongly influences the heart and helps alleviate tension.”<br />

–Dr.TaeYunKim<br />

Independent watch brand H. Moser & Cie has a reputation throughout the horological community as a<br />

brand that, while wholeheartedly committed to fine watchmaking, never truly takes itself too seriously. The<br />

company and its CEO — Edouard Meylan — seem to effortlessly make David Blaine-level magic happen,<br />

no matter what they create, and this year’s Streamliner Centre Seconds release with its funky fresh “Matrix<br />

Green” dial and integrated snakelike bracelet was no exception.<br />

“The success of the [Streamliner Centre Seconds] is not due to the green color, but rather to the fact<br />

that this particular color is alive. It varies from gold to olive through a large spectrum of shades of green,”<br />

says Meylan, when asked about the public’s positive reaction to the dial’s unique green color. “Green<br />

is the color of nature; a color of hope,” he adds. “I guess everyone is looking for hope right now.”<br />

“Blue color is everlastingly appointed by the deity to be a source of delight.”<br />

– John Ruskin<br />

It can be agreed upon that there is no shortage of watches with blue dials presently available for purchase,<br />

and with good reason. Blue is an extremely popular color known to elicit vibes of calmness and relaxation; a<br />

color capable of invoking a feeling of serenity and of trust and security. A pale blue sky and a dark blue ocean<br />

can equally quell a nervous onlooker while reminding them to pause time just long enough to take in their<br />

own surroundings and allow themselves to breathe.<br />

The new CODE 11.59 Selfwinding Chronograph by Audemars Piguet was introduced this past summer in<br />

five new colors, including a pink-gold edition with a smoked blue lacquered sunburst dial and matching blue<br />

alligator strap. While there may be numerous blue-dialed watches out there, there is only one that has the<br />

look of the CODE 11.59 and only one that is manufactured with Audemars Piguet’s in-house caliber 4302;<br />

an automatic movement with seconds and instant-jump date indications.<br />

FEATURE 127


H. Moser & Cie<br />

Streamliner Center<br />

Seconds with a<br />

Matrix Green dial


Audemars Piguet<br />

CODE 11.59 by<br />

Audemars Piguet<br />

Selfwinding<br />

Chronograph in<br />

rose gold with<br />

a smoked blue<br />

lacquered dial.


“Purple puts us in touch with the part of ourselves that is regal.”<br />

– Byllye Avery<br />

It’s somewhat fitting that a watch brand whose name, by definition, means “the time at which something<br />

is the most powerful or successful” would introduce a watch in a color often associated with royalty,<br />

leadership, and wealth. Presenting said watch in a year when so many feel disconnected from those<br />

particular characteristics took a fair amount of guts, but it also took forethought, and a belief that things<br />

are eventually going to get better for us all. Romain Marietta, head of product at Zenith, feels similarly. “In<br />

color psychology, purple is generally a royal color and is associated with power, luxury, wisdom, sensuality,<br />

imagination, and creativity. It can make us feel very optimistic and hopeful. This is probably why our Defy 21<br />

Ultraviolet has been so successful. It inspires us to dream.”<br />

The Defy 21 Ultraviolet takes “royal highness” to a different level, one that involves light frequency<br />

(on the visible spectrum with regard to the color violet, the hue with the strongest electromagnetic<br />

wavelength) and speed, as it pertains to the watch’s dual escapement (at 5Hz and an incredibly fast 50Hz).<br />

The combination of the two in a microblasted titanium case make for a powerfully perfect and handsome<br />

timepiece worthy of our inner monarch.<br />

“Without the rain, there would be no rainbow.”<br />

– Gilbert K. Chesterton<br />

The symbol of the skull has been a common fixture in watch design for quite a while now, and not because<br />

the horological world has some morbid obsession with the afterlife. On the contrary, it is the time that we<br />

have on this earth, and the reminder that life is precious and worth every minute we spend living it, that often<br />

appeals to watchmakers and designers. The skull in some cultures is seen as the celebration of life, and in<br />

the case of the latest HYT SOONOW watch, that celebratory symbol is made even more vivacious when<br />

surrounded by the colors of the rainbow.<br />

“Color is the result of the reflection of light. Without light, color doesn’t exist,” says HYT’s CEO (and<br />

occasional in-house philosopher) Grégory Dourde. “Time is similar in a way. It’s defined by what we — or<br />

our circumstances — do with it. Time and light perform their intrinsic magic around the clock. And time is<br />

never the exactly the same color twice.”<br />

HYT’s SOONOW Instant Rainbow takes the psychology of color to an entirely different level by<br />

intertwining the emotions that each of the colors of the rainbow evokes with the feeling one gets when<br />

contemplating their own mortality. But it does so using the brand’s patented liquid that shows the wearer<br />

how much time in the day has passed, and what is still to come.<br />

Color psychology is defined as “the study of hues as a determinant of human behavior.” Color affects<br />

everything from moods and emotions, to how foods are perceived as to taste, and to a person’s desires and what<br />

they find sexually stimulating or sensually appealing. And yet, while associations to specific colors may differ<br />

between religions or cultures, it is believed that most genders and races view the various hues in similar ways.<br />

The watch industry — possibly without even realizing it — provided enthusiasts, collectors, and novices<br />

alike with much needed positivity in 2020 by opening their imaginary crayon boxes and forgetting that they<br />

were supposed to color within the lines. Seeing so many vibrant dials was a refreshing and much-needed<br />

change in an era filled with so many shades of gray.<br />

130 FEATURE


Zenith<br />

Defy 21 Ultraviolet<br />

Chronograph in<br />

titanium.<br />

HYT<br />

SOONOW Instant<br />

Rainbow


The CompleteHistory of the<br />

Audemars Piguet Perpetual Calendar<br />

Words Wei ‘Le Wei’ Koh, in collaboration with Michael ‘Le Mic’ Friedman and Pygmalion Gallery, with thanks to Tom Chng<br />

132 FEATURE


Pictured are three of the<br />

five amazing individuals<br />

— Audemars Piguet’s<br />

then CEO Georges<br />

Golay, Jacqueline<br />

Dimier and Michel<br />

Rochat — behind the<br />

audacious perpetual<br />

calendar project that<br />

savedAPduringthe<br />

Quartz Crisis.<br />

Imagine for a moment you are invited<br />

to a dinner at a stately ancestral home.<br />

And there seated before you are the<br />

living, breathing personifications of the<br />

Holy Trinity of high Swiss watchmaking<br />

brands in dinner-suited human form.<br />

The first to greet you is Patek Philippe<br />

who in this family is the golden child.<br />

He’s the Anderson & Sheppard-tailored<br />

Fulbright scholar, matriculated from<br />

Harvard Law School and Trinity College,<br />

Cambridge, whose future is guided by<br />

divine inexorable perfection.<br />

The second named Vacheron<br />

Constantin is darker, tall, lean and<br />

immaculate in Caraceni; introspective<br />

but fiercely brilliant, holding forth on<br />

the synergistic link between Euclidean<br />

geometry and Sufi mysticism.<br />

Then you hear the door slam. There<br />

with the paint-splattered trousers<br />

of his Cifonelli tuxedo stuffed into<br />

motorcycle boots, his shoulder-length<br />

hair in disarray from racing helmetless<br />

on his vintage Norton from the bucolic<br />

brookside cottage where he was initiating<br />

his mother’s freshly divorced friend into<br />

the art of Tantra, is the wild child.<br />

He has hypnotic, movie-star looks.<br />

Think Jason Momoa channeling Byron.<br />

This is Audemars Piguet. Because while<br />

Audemars Piguet’s brand of Swiss<br />

high watchmaking is unassailable in its<br />

finish and elegance, the quality that I<br />

love most about the Le Brassus-based<br />

manufacture is its wild, iconoclastic,<br />

rebellious creativity which has yielded<br />

some of the greatest game-changing<br />

moments in horological history and<br />

shaped the entire concept of style<br />

combined with technical innovation in<br />

the 20th century and beyond.<br />

Many of Audemars Piguet or<br />

AP’s most stalwart devotees credit<br />

the extraordinarily audacious Gérald<br />

Genta-conceived Royal Oak as rescuing<br />

the brand from the onslaught of the<br />

Quartz Crisis that laid low so many of<br />

its competitors. And without doubt<br />

the Royal Oak was a seismic act of<br />

watchmaking brilliance. But in fact the<br />

true heroes of Audemars Piguet, the men<br />

that came up with a brilliant tactical plan<br />

to combat the ravages of the cheap quartz<br />

invasion, had names that sounded like<br />

resistance-fighter aliases. They were<br />

Michel “Le Mic” Rochat, Jean-Daniel<br />

Golay and Wilfred Berney. For the<br />

purpose of this story, they shall forthwith<br />

be referred to as Team RGB.<br />

And they would be aided by two<br />

extraordinary individuals: the first,<br />

Georges Golay, the boss of AP (known as<br />

“Uncle George” to the Bottinelli family,<br />

one of the families behind the brand) and<br />

a true brilliant leader during this seminal<br />

period; and the second, a design genius<br />

named Jacqueline Dimier, who was in<br />

some ways the protégé of the legendary<br />

Gérald Genta. How did they stave off the<br />

destruction of the Quartz Crisis that had<br />

other brands abandoning mechanical<br />

FEATURE 133


The perpetual calendar, an incredible mechanism that tells calendar information in<br />

perpetuity and compensates for leap years, was invented by Thomas Mudge.<br />

AP’s beloved<br />

historian and head of<br />

complications, Michael<br />

Friedman, credits the<br />

2120/2800 perpetual<br />

calendar caliber as<br />

the movement that<br />

saved AP.<br />

watchmaking, destroying their lathes<br />

and presses and selling off movements by<br />

weight? With the creation of the world’s<br />

thinnest automatic perpetual calendar,<br />

a movement that to this day resonates<br />

as one of the most significant acts in<br />

horological history.<br />

Says Michael Friedman, AP’s beloved<br />

historian and head of complications,<br />

“Think about it in the context of 1978. No<br />

one was making complicated watches,<br />

let alone perpetual calendars. In fact the<br />

only other brand that has made a serially<br />

produced perpetual calendar wristwatch<br />

up until this point was Patek Philippe.<br />

Their watch at the time is the<br />

reference 3448 (launched in 1961),<br />

a round ‘disco volante’ shaped watch<br />

that is 37mm in diameter and 11mm<br />

in thickness. Then we unveiled the<br />

reference 5548, that is so significantly<br />

thinner at 7mm.<br />

It is such an audacious watch.<br />

Because it was saying to the world that’s<br />

being swept up by the quartz craze,<br />

‘Hang on, look what we are capable of<br />

with mechanical watchmaking.’ In the<br />

size of a quartz watch, we’ve placed a<br />

mechanical supercomputer. And because<br />

of the lean elegant dimensions of the<br />

5548, it becomes a symbol of modernity<br />

like the Royal Oak before it.”<br />

What is important to understand<br />

in the context of the era is that while<br />

quartz watches had begun to dominate<br />

consumers with their unfailing<br />

accuracy and cheap price, there<br />

were no complicated quartz watches.<br />

Complications and in particular the<br />

perpetual calendar was the expressed<br />

realm of mechanical watchmaking.<br />

(A lesson not lost on a young Jean-<br />

Claude Biver who was working at<br />

Audemars Piguet at the time and<br />

would subsequently set up Blancpain<br />

specifically to champion complicated<br />

mechanical watchmaking). But of course,<br />

if we could time travel, the question to<br />

ask the trio of Rochat, Golay and Berney<br />

would be, “why the perpetual calendar?”<br />

OK, let’s pause here to explain what<br />

a perpetual calendar is. The reason we<br />

have the four-year leap-year cycle is<br />

that the 365-day year is actually shorter<br />

than the true solar year (365.25 days<br />

approximately). Which means each<br />

year we build up a small debt, which is<br />

accommodated for every four years with<br />

an additional day that is February 29th.<br />

If you want to get even more<br />

technical, every 100 years, the leap year<br />

is omitted because the leap day creates a<br />

slight time overage. Anyway, a perpetual<br />

calendar is an extraordinary watch that<br />

displays the full calendar information<br />

of day, date, month, usually phase of<br />

the moon. Now perpetual calendars<br />

are smart. Like Asian mothers, they<br />

are always right. If they were dogs, they<br />

would be MENSA-qualified border<br />

collies capable of solving complex<br />

algorithms, while composing haiku<br />

poetry, singing Verdi’s operas in pitchperfect<br />

phonetically flawless Italian while<br />

herding sheep. Why?<br />

Because they are capable of<br />

automatically compensating for the<br />

shifting 30/31 rhythm of the months<br />

as well as accounting for the 28 days in<br />

February, and even knowing when the<br />

extra day every leap year is.<br />

The first watch with a perpetual<br />

calendar mechanism was created in<br />

1762 by British watchmaker Thomas<br />

Mudge and became a popular feature<br />

of pocket watches for discerning<br />

gentlemen the following century. The<br />

first serially produced perpetual calendar<br />

wristwatches were the 1518 and the<br />

1526 both launched by Patek Philippe<br />

in 1941. It should be noted that for the<br />

better part of the 20th century, it was<br />

only Patek Philippe and Audemars<br />

Piguet that produced perpetual calendar<br />

wristwatches in series. Wearing a<br />

perpetual calendar wristwatch in the<br />

134 FEATURE


Jules Louis<br />

Audemars’<br />

school watch.<br />

A close up view<br />

of the leap<br />

year display<br />

on Jules Louis<br />

Audemars’<br />

school watch.<br />

context of the time was like showing up to<br />

a dinner party with a Cray supercomputer<br />

strapped to your wrist but expressed with<br />

extraordinary elegance and beauty.<br />

OK, back to the heroic triumvirate<br />

of “Le Mic” Rochat, Golay and Berney<br />

or Team RGB. Why did they decide to<br />

create an ultra-thin automatic perpetual<br />

calendar movement? Well, as it turns<br />

out, Audemars Piguet has had one of the<br />

deepest and most meaningful histories<br />

with this complication. Indeed, we can go<br />

all the way back to Jules Louis Audemars,<br />

one of the maison’s two founding fathers.<br />

Before creating the brand along<br />

with Edward Auguste Piguet in 1875,<br />

Audemars first had to graduate from<br />

watchmaking school. In order for this<br />

to happen, he had to create a “school<br />

watch,” a representation of his mastery<br />

of the education imparted to him.<br />

Audemars, clearly a horological baller<br />

from the start, presented an incredible<br />

quarter-repeating pocket watch, with<br />

dead seconds (where the second leaps<br />

forward only at each second rather than<br />

moving incrementally) and with — yes,<br />

you guessed it — a perpetual calendar.<br />

Look at this watch and you’ll<br />

notice that the full leap-year cycle<br />

is displayed within the subdial at 12<br />

o’clock, which means a full 48 months<br />

with a delineation of which year<br />

in the cycle (shown as 1st, 2nd,<br />

3rd or 4th) each month falls.<br />

This was the traditional way<br />

in which the leap year was shown.<br />

It should be noted that the leapyear<br />

display was also frequently<br />

omitted from pocket watches. Take a<br />

look at the Patek Philippe pocket watch<br />

made for American automobile<br />

manufacturer James Ward,<br />

for example, where in<br />

order for the watch<br />

to be set, it had<br />

to be sent to a<br />

watchmaker who<br />

would usually<br />

take the dial<br />

off to do this.<br />

The fact<br />

that Audemars<br />

decided to<br />

display the full<br />

cycle would set<br />

an important<br />

precedent<br />

for an amazing<br />

wristwatch that<br />

would be unveiled<br />

a full 80 years later<br />

by the brand that<br />

would bear his name.<br />

Note that this<br />

legendary Patek<br />

Philippe pocket<br />

watch made for<br />

James Ward does<br />

not feature a<br />

leap-year indicator<br />

on the dial side<br />

for its perpetual<br />

calendar. Watches<br />

like this were sent<br />

to watchmakers to<br />

remove the dial to<br />

set them.<br />

FEATURE 135


The 1948 watch<br />

with the movement<br />

number 52542,<br />

delivered to Gübelin<br />

in 1950.<br />

Right The watch<br />

bearing the serial<br />

number 52722, done<br />

in 1947.<br />

REFERENCE 5516: THE FIRST<br />

PERPETUAL CALENDAR WRISTWATCH<br />

WITH LEAP-YEAR DISPLAY<br />

According to Michael Friedman,<br />

when the onset of the wristwatch<br />

era went mainstream in the 20th<br />

century, Audemars Piguet would<br />

occasionally dip its feet into calendar<br />

complications. However, these were<br />

invariably unique commissions for<br />

discerning and wealthy patrons. The<br />

total number of wristwatches with<br />

calendar complications that were made<br />

before 1950 is believed to number 208<br />

and includes this extremely handsome<br />

two-tone reference 5503 complete<br />

calendar which is, from a design<br />

perspective, a clear kindred spirit to<br />

the reference 5513 which inspired this<br />

year [Re]Master 01 Chronograph.<br />

But then in 1955, Audemars Piguet<br />

brought the real horological heat with<br />

the reference 5516, the world’s first<br />

perpetual calendar wristwatch with leapyear<br />

display.<br />

THE PRE-SERIES REF. 5516<br />

In total there were 12 examples of the<br />

reference 5516 made. Three of these<br />

watches were made with perpetual<br />

calendars but without leap-year<br />

indicators. Michael Friedman refers to<br />

these watches as “pre-series” watches<br />

and we have a nice image of two of<br />

them here. This black and white image<br />

from page 66 of the book Audemars<br />

Piguet 20th Century Complicated<br />

Wristwatches shows two of these<br />

watches. Watch number one, which<br />

bears the serial number 52722, was<br />

created by a watchmaker who found a<br />

perpetual calendar mechanism that he<br />

referred to as under-dial works that<br />

had been “hanging around for 60 or 70<br />

years,” and decided to mate it to a calibre<br />

13VZSS to produce a rather magnificent<br />

wristwatch. The work was done in 1947<br />

and the watch was eventually sold in<br />

Bangkok in 1951. The second watch<br />

bears the movement number 52542<br />

and was made in 1948 and delivered to<br />

famous retailer Gübelin in 1950. Notice<br />

that it is characterized by a much more<br />

stylized and expressive case. And that<br />

in this case, the dial features date that<br />

is displayed by a central hand read off a<br />

scale printed at the perimeter. What is<br />

interesting is that the third of this preseries<br />

exists. It is similar to this watch<br />

and was sold to Patek Philippe in 1961.<br />

THE FIRST-SERIES REF. 5516<br />

The true expression of the legendary<br />

5516 was unveiled in 1955 with the<br />

watch pictured here. In total three of<br />

these watches were made. What makes<br />

them incredibly distinct is the use of<br />

the full 48-month leap-year display<br />

similar to the display created by Jules<br />

Audemars for his school watch in<br />

1875. Information here is beautifully<br />

and artfully arrayed. Says Friedman,<br />

“What is incredible is the level of skill<br />

used to create these enamel dials. Look<br />

how tiny and fine the detail has to be to<br />

accomplish this 48-month indication.”<br />

136 FEATURE


Date is told off the central hand<br />

relative to a scale printed at the perimeter<br />

of the dial, similar to the two pre-series<br />

5516s made in 1948. Phases of the moon<br />

is shown at 12 o’clock, while the month<br />

is actually shown twice, one in a clean,<br />

easy-to-read indicator at three o’clock<br />

and a second time within the dense<br />

information-packed 48-month leapyear<br />

cycle at six o’clock. Based on the<br />

abundance of information on the dial,<br />

it is understandable that date, which is<br />

the most vital information after time,<br />

is displaced to the dial’s perimeter for<br />

maximum legibility. Finally, at nine<br />

o’clock you see the days of the week.<br />

Hour and minute is told off central gold<br />

hands while the seconds are displayed on<br />

a small gold hand coaxially mounted to<br />

the blued hand that tells the leap year.<br />

Patek Philippe ref. 2479 Audemars Piguet Series 1 ref. 5516<br />

The Patek 2497 can be viewed as minimalist, even reductionist, while the Audemars 5516 is just the opposite,<br />

redolent with information. The AP is bold in styling while the Patek is restrained.<br />

All blued hands are related to calendar<br />

information and all gold hands are<br />

related to time. It is hard to overstate the<br />

revelation that the 5516 represented. For<br />

the first time, someone could set their<br />

perpetual calendar themselves, rather<br />

than have to bring it to a watchmaker to<br />

remove the dial and set it. Interestingly,<br />

the watch pictured here was made in 1955<br />

and sold to Vacheron Constantin in 1959.<br />

OK, let’s look at the 5516 in<br />

comparison to the only other serially<br />

produced perpetual calendar around at<br />

the time, the Patek Philippe 2497. The<br />

Patek can be viewed as minimalist, even<br />

reductionist, while the Audemars is just<br />

the opposite, redolent with information.<br />

The AP is bold in styling while the Patek is<br />

restrained. Let’s say the Audemars is the<br />

barefoot Brigitte Bardot, all suntanned<br />

and undulating hips in Vadim’s And God<br />

Created Woman to the Patek’s graceful,<br />

elegant Grace Kelly. If these watches<br />

were women, there’s one you might want<br />

to take home to your parents and another<br />

one you might want to make ravishing love<br />

to. I’ll leave you to decide which is which.<br />

Perpetual calendar wristwatch. Movement No 66136,<br />

case No 11151. Calibre 13VZSSQP, 18-carat yellow<br />

gold case. Gold dial, silver-plated. Black enamel<br />

numerals. Applied yellow gold hour-markers. Yellow<br />

gold timekeeping hands. Blued steel calendar hands.<br />

Movement made in 1955, watch sold in 1959 to<br />

Vacheron Constantin (Genève). Audemars Piguet<br />

Heritage Collection, Inv. 1732<br />

FEATURE 137


An excellent example of the Second-Series ref. 5516 with the leap-year indicator<br />

at 12 o’clock, sans the 48-month scale; the watch seen here is presently part of<br />

the Pygmalion Gallery’s private collection (Image: Photo and watch, property of<br />

Pygmalion Gallery)<br />

Perpetual calendar wristwatch. Movement and case No 73012. Calibre<br />

13VZSSQP, 18-carat yellow gold case. Gold dial, silver-plated. Black enamel<br />

numerals and writing. Applied yellow gold hour-markers. Yellow gold timekeeping<br />

hands. Blued steel calendar hands. Movement made in 19<strong>57</strong>, watch sold in 1968<br />

to Vacheron Constantin (Genève). Audemars Piguet Heritage Collection, Inv. 1716.<br />

THE SECOND-SERIES REF. 5516<br />

The final six examples of the Audemars<br />

Piguet reference 5516 are a great leap<br />

forward in design language. All six of<br />

these watches were put into production<br />

in 19<strong>57</strong> and sold between 1963 and1969.<br />

The major difference between these<br />

watches and their predecessors is that<br />

at this point, Audemars Piguet decided<br />

to eschew the busy 48-month display<br />

of the leap-year cycle and replace it<br />

with a clean display at 12 o’clock that<br />

minimalistically but perfectly expresses<br />

where in the cycle you are at. Could it<br />

be that Philippe Stern would notice this<br />

display when he created the 3970 and<br />

3940, both from 1985, which are the two<br />

first Patek Philippe perpetual calendars<br />

that also use this form of display for the<br />

leap year? (The first Patek with leap-year<br />

indicator would be the 3450 from 1981,<br />

which would display it in an aperture).<br />

As a result of this key change, the dials<br />

of these second series 5516 watches<br />

are significantly cleaner. It is, however,<br />

interesting that of these six watches,<br />

one watch number 73012 would retain<br />

the full 48-month display and place it<br />

within a tiny subdial at 12 o’clock, leading<br />

me to believe reading it could only be<br />

accomplished using a magnifying glass.<br />

THE WATCH THAT SAVED AP THE<br />

ULTRA-THIN AUTOMATIC PERPETUAL<br />

CALENDAR REF. 5548<br />

The year is 1969. Seiko launches<br />

the Astron, a seemingly innocuous,<br />

accessibly priced digital quartz watch<br />

oscillating at 32,768Hz and capable of far<br />

greater accuracy than any high frequency<br />

observatory-certified mechanical<br />

chronometer, that unleashes the Quartz<br />

138 FEATURE


Crisis. (It should be noted that the Swiss<br />

were also working on quartz technology<br />

but were beaten to market by Seiko).<br />

As a result of the massive upheaval,<br />

innumerable venerable watchmaking<br />

houses face insolvency and extinction as<br />

orders for their mechanical watches dry<br />

up overnight. For the Swiss watchmaking<br />

brands, it became a question of survival.<br />

It’s well known that in 1972, just as<br />

the onslaught was hitting Switzerland,<br />

Audemars Piguet unveiled what should<br />

objectively be recognised as the single<br />

most audacious watch in the late<br />

20th century, the legendary, iconic<br />

Royal Oak. It was a watch that from a<br />

design perspective obliterated any link<br />

with the past. Instead, it utilised its<br />

unconventional case construction with<br />

exposed screws running through the<br />

octagonal bezel to the back case, replete<br />

with exposed rubber gasket, as its very<br />

own design leitmotif. It was also the<br />

world’s first integrated bracelet sports<br />

chic watch, where the Gay Frèresmanufactured<br />

bracelet was conceived<br />

as one seamless part of the organic<br />

totality of the watch. Interestingly, even<br />

though the watch was a massive 39mm in<br />

diameter, which resulted in the nickname<br />

“Jumbo,” it was actually remarkably slim<br />

at 7.2mm thanks to the use of the Jaeger-<br />

LeCoultre-designed calibre 2121 that<br />

was only 3.05mm in thickness. (This is<br />

caliber 2120 but with a date wheel).<br />

It was steel but audaciously priced<br />

like a gold watch; in fact, for its 3,650<br />

Swiss-franc asking price, you could<br />

actually buy a Jaguar. Amazingly, and as<br />

an irrefutable demonstration of AP CEO<br />

Georges Golay’s foresight and testicular<br />

fortitude, the brand ordered 1,000<br />

steel cases for the reference 5402 “A”<br />

series of the Royal Oak. A second 1,000<br />

cases would be ordered subsequently so<br />

that the total number of A-series 5402<br />

watches is 2,000 examples.<br />

However, what is important to<br />

understand is that it took time for the<br />

Royal Oak to catch on. Indeed, it was<br />

only its adoption by a certain social<br />

elite including Italian playboys such<br />

as Gianni Agnelli, members of royalty<br />

such as King Juan Carlos of Spain and<br />

Prince Michael of Kent, and designers<br />

like Karl Lagerfeld, that the watch<br />

gained traction and became almost<br />

a club emblem of the international<br />

set. Setting an amusing precedent to<br />

Richard Mille, its staggering asking<br />

price became one of the attractions of<br />

the Royal Oak because it quietly but<br />

pointedly expressed that you could<br />

drop the equivalent of a well-appointed<br />

automobile on a steel wristwatch.<br />

Says Michael Friedman, “All this is<br />

true. But to say the Royal Oak rescued<br />

Audemars Piguet from the Quartz<br />

Crisis is not completely accurate. The<br />

Royal Oak took some time to catch on.<br />

I like to consider it the first step, the<br />

overture to our recovery during this<br />

challenging time. To me, the watch<br />

that really reversed our fortune was the<br />

reference 5548 Ultra-Thin Perpetual<br />

Calendar Automatic watch launched in<br />

1978, at the very height of the crisis.”<br />

By 1978, the number of watchmakers<br />

in Switzerland had dropped from<br />

1,600 to 600. For Audemars Piguet<br />

and the trio of watchmakers behind the<br />

5548 perpetual calendar project, their<br />

motivation was not just to create a gamechanging<br />

complicated wristwatch, but to<br />

keep watchmakers employed. Incredibly,<br />

the project to create the world’s thinnest<br />

automatic perpetual calendar was not<br />

the result of a management meeting but<br />

a project started in secrecy. Almost like<br />

resistance fighters, Team RGB would<br />

work on this project during their off<br />

hours, and meet surreptitiously in the<br />

dark of night.<br />

Karl Lagerfeld (left) and Prince Michael of Kent (middle) helped the Royal Oak gain traction; Michel Rochat (right) with Spanish singer, Dias de Verano, circa 1990.<br />

FEATURE 139


The unit’s leader was Michel “Le<br />

Mic” Rochat, a 34-year veteran of<br />

Audemars Piguet, which means he would<br />

have been with the manufacture during<br />

the creation of the reference 5516. He<br />

tapped Jean-Daniel Golay, the man who<br />

founded the technical department, and<br />

together they began constructing their<br />

plans for this movement using cardboard<br />

mock-ups. They then went to the Vallée<br />

de Joux watchmaking school for help<br />

drawing up their blueprints. Finally, they<br />

approached Wilfred Berney, the founder<br />

of the after-sales service department, to<br />

discuss practical implementation.<br />

It was Berney’s idea that the ultrathin<br />

calendar module should be mated to<br />

the calibre 2120 which drove the Royal<br />

Oak. This proved to be the perfect base<br />

calibre for their project. The 2120 is a<br />

thin movement that is a mere 2.45mm in<br />

thickness. But it is very robust thanks to<br />

its free-sprung Gyromax balance wheel,<br />

and also supplied a constant source of<br />

optimal energy necessary to drive the<br />

calendar mechanisms without affecting<br />

amplitude, thanks to its ultra-efficient<br />

winding system.<br />

In this movement, the rotor has all<br />

its mass placed to the periphery. In<br />

fact, if you look at the underside of the<br />

rotor, you will see that it actually steps<br />

down into the movement. The rotor is<br />

supported around the full perimeter<br />

of the movement by a circular rail<br />

and runs on ruby rollers for added<br />

smoothness and efficiency. It also<br />

features a “suspended” mainspring<br />

barrel, meaning there is no bridge for<br />

this element, decreasing thickness of<br />

the movement. It’s good to know all this<br />

because it will come back to bear when<br />

Audemars Piguet will unveil the ultrathin<br />

perpetual calendar calibre 5133 in<br />

2018’s Royal Oak RD#2.<br />

A view of what is under the dial<br />

for watches powered by the<br />

2120/2800 movement.<br />

VIew from the back of the<br />

2120/2800 showing the rotor<br />

and balance wheel.<br />

FACTS AND FIGURES: THE CALIBRE 2120/2800<br />

DESIGNATION 2120/2800<br />

Diameter<br />

Thickness<br />

Movement Blank<br />

Underdial Blank<br />

Features<br />

Regulating Organ<br />

Calender<br />

Selfwinding<br />

Production (1977-1993)<br />

Models (1977-1993)<br />

28mm (12½ lignes<br />

3.95mm<br />

LeCoultre<br />

Dubois Dépraz<br />

38 driven-in-jewels. Mainplate, bridges and winding rotor in Geneva stripes, rhodium plated. Underdial plate in circular-grained special steel.<br />

Steelwork with polished chamfers and straightgrained surfaces. Polished screws<br />

Free-sprung balance with inertia weights, or circular balance with index adjustment, flat spring. Adjusted in 5 positions. Shock absorbers<br />

12-month star-wheel with two cams and a Maltese cross for the leap year function. Pushpieces to set the days, dates and moonphases. Painted<br />

moons then sapphire-crystal moons<br />

Ultra-thin central rotor in 21-carat gold on jewel bearings<br />

7,291 units<br />

70 references in at least 190 versions<br />

140 FEATURE


Seen here, the rotor<br />

of the 2120/2802<br />

(a derivative of the<br />

2120/2800) clearly<br />

steps down into the<br />

movement along the<br />

movement’s periphery<br />

The brilliant Jacqueline Dimier had<br />

joined AP in 1975 and was responsible for<br />

the design of the first ladies Royal Oak in<br />

1976 amongst many other projects. She<br />

would later go on to design the world’s<br />

first wristwatch tourbillon produced in<br />

series, which would be launched in 1986<br />

and which would feature the famous<br />

sunray guilloché inspired by the Egyptian<br />

sun god, Ra.<br />

For the 5548, it must be clear that<br />

Dimier was aware of the watch that was<br />

her sole competition — the only other<br />

automatic perpetual calendar being<br />

made in series, the Patek Philippe 3448<br />

launched in 1961. She would have also<br />

taken note that the Patek 3448 was 37mm<br />

in diameter but a full 11mm in thickness.<br />

The 5548 would be 36mm in diameter<br />

(up to 37.5mm in some executions) but<br />

measure only 7mm in thickness, which<br />

was a huge difference from the 3448.<br />

Incredibly, the entire thickness of the<br />

2120/2800 perpetual calendar calibre<br />

measured only 3.95mm with a movement<br />

diameter of 28mm. The module would<br />

be made for Audemars Piguet by<br />

complications specialists Dubois Dépraz.<br />

Says Michael Friedman, “This is the<br />

way watchmaking worked at the time<br />

with maisons collaborating with many<br />

specialists’ business in the Vallée de Joux.<br />

AP had a long-standing and excellent<br />

relationship with Dubois Dépraz so it was<br />

natural to work with them in this project.”<br />

In 1977, the trio surprised Georges<br />

Golay with this incredible movement.<br />

He was simply blown away. Says Oliviero<br />

Bottinelli, my friend from the afore<br />

mentioned Bottinelli family, “Uncle<br />

George was a true visionary. He took<br />

chances when the stakes were highest<br />

because he understood that the key to<br />

our survival during the Quartz Crisis was<br />

audacity and creativity. To make what no<br />

one else could dream or dare to create.”<br />

Such was Golay’s confidence in the<br />

project that despite the inclemency of the<br />

times, he immediately commissioned 159<br />

watches, which was almost as many as the<br />

total number of calendar watches made<br />

since 1924 by AP. But a great movement<br />

would be nothing without a great design<br />

and Golay immediately set an exceptional<br />

woman named Jacqueline Dimier to work.<br />

Left Design genius<br />

Jacqueline Dimier,<br />

who was in some<br />

ways the protégé of<br />

the legendary Gérald<br />

Genta, photographed<br />

here on the occasion of<br />

the launch of the Royal<br />

Oak Frosted Gold Below<br />

A prime examples of<br />

Jacqueline Dimier,’s<br />

design work is the<br />

1986 Audemars Piguet<br />

Tourbillon, calibre 2870.<br />

FEATURE 141


Patek Philippe ref. 3448 Audemars Piguet ref. 5548<br />

quartz competition was a mechanical<br />

masterpiece that would never age,<br />

become obsolete or require a battery<br />

change, capable of telling all calendar<br />

information in perpetuity.<br />

Upon its launch, the 5548 was a smash<br />

success. Over 7,219 calibre 2120/2800<br />

movements would be manufactured<br />

over the calibre’s life span. A total of<br />

2,183 documented examples of the 5548<br />

were made during the watch’s amazing<br />

production run between 1977 and 1991.<br />

Of the watches made, yellow gold was the<br />

most popular with 2,066 examples made.<br />

There were just 80 white-gold watches<br />

made, 32 in platinum, four in steel and<br />

just one in rose gold. Incredibly, in 1984<br />

The design of the 5548 is best<br />

described as Zen reductionist elegance.<br />

While the 5516 was all about exuberant<br />

information overload, the 5548 pared<br />

everything back to its core essential.<br />

Of course the first thing you’ll notice is<br />

there is no leap-year indicator as it was<br />

perceived to be somewhat superfluous<br />

on such a cool minimalist watch. The<br />

indication would only return in 1995. The<br />

dial is incredibly legible with the months<br />

at 12, the date at three, the moonphase at<br />

six and the day at nine o’clock.<br />

Note that while the 5516 was<br />

distinguished by its massive central<br />

date (something that would be revived<br />

in 2015 with the calibre 5134’s weeks<br />

display) here the date is calmly displayed<br />

within the confines of the subdial at<br />

three o’clock. Everything is lean and<br />

restrained, markers are baton as are the<br />

bands with just printed indexes at 12, 3<br />

and 9 offering contrast. The lugs taper<br />

dramatically to a very fine point; indeed<br />

the only dramatic element is the sharply<br />

double stepped bezel.<br />

The overall effect is a watch that<br />

feels significantly more modern than<br />

the Patek 3448. Part of this was that<br />

the Patek was created in the bucolic era<br />

previous to the Quartz Crisis, while the<br />

5548 was unveiled in the midst of the<br />

quartz maelstrom. It is clear that Dimier<br />

and the trio of Rochat, Golay and Berney<br />

wanted their watch to be a statement<br />

of what mechanical watchmaking was<br />

capable of. Here in a case the size of its<br />

Audemars Piguet perpetual calendar. Movement<br />

No 274319, 18-carat yellow gold case No C21525,<br />

No 2156. Calibre 2120/2800. Model 5548BA.<br />

Movement made in 1985, watch sold in 1986.<br />

Audemars Piguet Heritage Collection, Inv. 1445.<br />

Documented Examples 2,183<br />

Indications<br />

Movement Production Dates 1977-1991<br />

Delivery Dates 1978-1994<br />

FACTS AND FIGURES: THE REF. 5548<br />

Materials Yellow gold 2,066<br />

The 5548 in 18-carat white<br />

gold powered by the calibre<br />

2120/2800, Audemars Piguet<br />

Heritage Collection, Inv. 1584.<br />

Perpetual calender: days, dates, months hands, age and phases of the moon.<br />

Hours, minutes<br />

White gold 80<br />

Platinum 32<br />

Steel 4<br />

Pink gold 1<br />

Dimensions Diameter 36mm to 37.5mm<br />

Thickness<br />

7mm to 7.8mm<br />

142 FEATURE


Audemars Piguet ref. 5548 Blancpain ref. 6395<br />

Audemars Piguet’s 5548<br />

versus Blancpain’s 6395<br />

Complete Calendar<br />

launched in 1983. Note<br />

that Blancpain’s complete<br />

calendar calibre measures<br />

4.98mm in height vs. the<br />

AP perpetual calendar<br />

calibre which is more<br />

than 1mm thinner at<br />

3.95mm. Blancpain would<br />

not launch a perpetual<br />

calendar until 1991.<br />

the model reached its peak in popularity<br />

with an amazing 675 examples fabricated.<br />

When launched, the price of the 5548 was<br />

15,500 CHF (compared to a 5402 which<br />

was priced at 3,950 CHF at launch).<br />

Says Michael Friedman, “As you can<br />

see it was really the 5548 that rescued<br />

Audemars Piguet. What I love about this<br />

was, at a time when no one was creating<br />

complicated watches, let alone an allnew,<br />

record-setting ultra-thin automatic<br />

perpetual calendar, that’s precisely what<br />

AP did and it made all the difference.<br />

Can you imagine we made 675 of these<br />

in 1984? That year there were only 1,066<br />

perpetual calendars in Switzerland.”<br />

Another important thing to note<br />

is that in my opinion the Audemars<br />

Piguet 5548s are massively undervalued<br />

considering their technical innovation<br />

and historical significance. I’ve seen<br />

yellow-gold examples selling for just<br />

over 10,000 US dollars which to me<br />

is incredible. I would wholeheartedly<br />

recommend collectors and in particular<br />

those looking to find an accessibly<br />

priced, beautifully designed, culturally<br />

significant and groundbreaking<br />

perpetual calendar to look at these with<br />

a focus on the rarer metals. Note that<br />

earlier watches have a “Swiss” signature<br />

at six o’clock, while watches from 1982<br />

onwards have a “Swiss made” stamped<br />

instead. The 5548 can be distinguished<br />

from the very similar 256<strong>57</strong> in that their<br />

subdials are level with the rest of the dial.<br />

In the 256<strong>57</strong>, the subdials are sunken.<br />

…the Audemars Piguet 5548s are massively<br />

undervalued considering their technical innovation<br />

and historical significance<br />

The reference 256<strong>57</strong> (around 1984,<br />

AP started slapping a “2” in front of<br />

all their references so the 5548 became<br />

the 25548) was introduced around 1982.<br />

It was made in a total of 1,821 pieces.<br />

1,309 in yellow gold, 362 in pink gold,<br />

128 in platinum, 16 examples in white<br />

gold, five examples in two tone and one<br />

example in steel. It is almost identical to<br />

the 5548 but distinguished by its sunken<br />

subdials. The 256<strong>57</strong> was also a canvas<br />

for some wonderfully expressive dials,<br />

in particularly the stunning engineturned<br />

models.<br />

It was also executed in other<br />

interesting dials including an Arabic<br />

index model, a Tuscan-dial model with<br />

an unusual decorative pattern and a<br />

wild version with a four-leaf-clovershaped<br />

sapphire and dial. To me, the<br />

Tuscan dial is one of the all-time most<br />

beautiful watches of this era and our<br />

friend Tom Chng, the man behind the<br />

Singapore Watch Club, happens to<br />

be a proud owner of this model.<br />

The reference 25661 is the same<br />

watch as the 256<strong>57</strong>, but with a display<br />

back offering a view of the magnificently<br />

decorated movement. It was made in<br />

342 examples, with 244 in yellow gold,<br />

37 in platinum 32 in white gold and<br />

29 in pink gold. On the dial side of the<br />

25661, note the use of the applied dot<br />

markers at 12, 3 and 9.<br />

FEATURE 143


A ref. 25548BA, seen here with a dial in Spanish lettering;<br />

thewatchseenhereispresentlypartofthePygmalion<br />

Gallery’s private collection (Image: Photo and watch,<br />

property of Pygmalion Gallery)<br />

Perpetual calendar with an engine-turned<br />

dial ref. 256<strong>57</strong>BA; the watch seen here is<br />

presently part of the Pygmalion Gallery’s<br />

private collection (Image: Photo and<br />

watch, property of Pygmalion Gallery)<br />

Above Tom’s ref. 256<strong>57</strong>PT “Tuscan” dial seen on the left and, also his, the<br />

ref. 5558PT “Skeleton” dial to the right; some grade A examples of creative<br />

expressions of perpetual calendar watches that were birthed from the creation of<br />

the 5548 (Image: Photo and watches, property of Pygmalion Gallery)<br />

Left A close up of the day subdial, showing the sunken level on the dial. Curious<br />

detail to note, the convention of perpetual calendar watches is to list SUN at the<br />

12 o’clock position of the day-subdial. In these special executions however, the<br />

day at the 12 o’clock position is very interestingly, MON. The watch seen here is<br />

presently part of the Pygmalion Gallery’s private collection (Image: Photo and<br />

watch, property of Pygmalion Gallery)<br />

144 FEATURE


The 25661PT, with a salmon dial that was<br />

listed on A Collected Man some time ago<br />

(Image: acollectedman.com)<br />

Openworked<br />

perpetual calendar.<br />

Model 25668BA<br />

(205 examples, of<br />

which 94 in yellow<br />

gold). Movement<br />

No 294476, case<br />

No C51512.<br />

Calibre 2120/2800.<br />

Movement made in<br />

1988, watch sold<br />

in 1989. Audemars<br />

Piguet Heritage<br />

Collection, Inv. 392.<br />

The 25661PT had a display caseback<br />

showing off an ornately decorated version<br />

of the calibre 2120/2800; the present<br />

watch was listed on A Collected Man some<br />

time ago (Image: acollectedman.com)<br />

Here is an image of a beautiful<br />

salmon-dialed 25661 model<br />

sold by Silas Walton of website A<br />

Collected Man.<br />

What are the most beautiful of<br />

the early round-cased Audemars<br />

Piguet perpetual calendar<br />

watches? To me, they would have<br />

to be skeletonized or openworked<br />

models made from 1988 to 1993<br />

under reference 25668. These<br />

were made in 205 examples. 94 in<br />

yellow gold, 79 in platinum, 30 in<br />

pink gold and two in white gold.<br />

The “Clover” Perpetual Calendars ref. 25681BA on the left<br />

in yellow gold and on the right in and the ref. 25681PT in<br />

platinum on the right; the watches seen here are presently<br />

part of the Pygmalion Gallery’s private collection (Image:<br />

Photo and watches, property of Pygmalion Gallery).<br />

FEATURE 145


SOME EXCELLENT EXAMPLES OF PERPETUAL CALENDAR WRISTWATCHES BIRTHED FROM THE 5548 FAMILY<br />

Perpetual calendar with an engine-turned dial. Model 256<strong>57</strong>PT (1,821<br />

examples of which 128 in platinum). Movement No 373953, case<br />

No C97806. Calibre 2120/2800. Movement made in 1992, watch<br />

sold in 1993. Audemars Piguet Heritage Collection, Inv. 755.<br />

12-sided openworked perpetual calendar. Model 5564PT (16<br />

examples, of which 14 in platinum). Movement No 227069, case<br />

No C12134. Calibre 2120/2800. Movement made in 1983, watch<br />

sold in 1985. Audemars Piguet Heritage Collection, Inv. 1130.<br />

Perpetual calendar, set with baguette-cut. Model 25<strong>57</strong>9BC (19<br />

examples, of which 8 in white gold). Movement No 273819, case<br />

No C4610. Calibre 2120/2800. Movement made in 1984, watch<br />

sold in 1985. Audemars Piguet Heritage Collection, Inv. 1<strong>57</strong>9.<br />

Perpetual calendar with an engine-turned dial. Model 256<strong>57</strong>BA (1,821<br />

examples, of which 1,309 in yellow gold). Movement No 373937,<br />

case No D7678. Calibre 2120/2800. Movement made in 1992, watch<br />

sold in 1993. Audemars Piguet Heritage Collection, Inv. 1589.<br />

146 FEATURE


Perpetual calendar with a diamond-set dial. Model 5<strong>57</strong>9BA (19<br />

examples, of which 11 in yellow gold). Movement No 273833, case<br />

No C7027. Calibre 2120/2800. Movement made in1984, watch<br />

sold in 1985. Audemars Piguet Heritage Collection, Inv. 1377.<br />

More special creations derived from the 5548 family, on the left the 25586BA<br />

in yellow gold with a skeletonized dial and on the right the 25561PT in<br />

platinum with a “Tuscan” dial; the watches seen here are presently part of<br />

the Pygmalion Gallery’s private collection (Image: Photo and watches,<br />

property of Pygmalion Gallery)<br />

FEATURE 147


The Royal Oak Perpetual Calendar was something<br />

the world had never seen before — a total departure from the past,<br />

a modern case and a modern movement united to create one of the<br />

most groundbreaking complicated timepieces of all time.<br />

AN ICON IS BORN — THE ROYAL OAK<br />

PERPETUAL CALENDAR<br />

In 1949, British author George Orwell<br />

imagined 1984 to be a dystopian<br />

future, where the UK, now known as<br />

Airstrip One, was ruled by a draconian,<br />

authoritarian government (some have<br />

drawn amusing parallels to Singapore)<br />

ledbyapersonalityknownasBig<br />

Brother. But the reality was markedly<br />

different. Ronald Reagan was in the<br />

White House and the global economy<br />

was booming. The yuppie had become<br />

a cultural phenomenon and an entire<br />

generation was focused on upward<br />

mobility. In the theaters that year were<br />

optimistic, escapist fantasy-driven<br />

fare like Daryl Hannah’s debut vehicle,<br />

Splash, Ghostbusters, Indiana Jones and<br />

the Temple of Doom, and the seminal<br />

directorial debut of James Cameron,<br />

Terminator. This film would introduce<br />

us to a seven-time Mr. Olympia<br />

bodybuilder-turned-actor and future<br />

Audemars Piguet ambassador named<br />

Arnold Schwarzenegger. And while AP<br />

was certainly not out of the precarious<br />

shoals of the Quartz Crisis, the company<br />

was stable.<br />

The creation of the 2120/2800<br />

caliber had allowed the manufacture to<br />

double its watchmaking team, creating<br />

precious jobs in the watchmaking<br />

hotbed of Le Brassus in Switzerland’s<br />

Vallée de Joux. In 1984, Audemars<br />

manufactured an incredible 675 watches<br />

with this movement, comprising more<br />

than half of all the perpetual calendars<br />

made in Switzerland that year. At the<br />

same time the Royal Oak had become<br />

a phenomenon, a symbol of style and<br />

modernity and the membership badge<br />

to a very elite group.<br />

It was therefore not a stretch<br />

of the imagination that Golay would<br />

tap Dimier to marry the two iconic<br />

creations of Audemars Piguet during<br />

the ’70s, in what has to be considered<br />

one of the most important watches<br />

of all time. The Royal Oak Perpetual<br />

Calendar was born in 1984, and became<br />

an instant icon. It represented the<br />

union of the two most revolutionary<br />

watchmaking acts of Audemars Piguet<br />

— the iconoclastic Royal Oak and<br />

the world’s thinnest automatic<br />

perpetual calendar movement, the<br />

2120/2800.<br />

The 5554 would introduce one of<br />

Audemars Piguet’s most successful<br />

models, a watch that is still as relevant<br />

today as the year it was created. For the<br />

purpose of clarity, I’ve divided the eras<br />

of the Royal Oak Perpetual Calendar<br />

watches into three categories. The<br />

first are the non-leap-year indicator<br />

watches made from 1984 to 1993. The<br />

second category pertains to the leapyear<br />

indicator watches from 1995 to<br />

2014. Note that throughout this time,<br />

the watch remains largely unchanged.<br />

It measures 39mm in diameter and is<br />

9.3mm in thickness which is just 2.1mm<br />

thicker than the 5402’s 7.2mm case.<br />

And then from 2015 to the present day,<br />

when the case of the watch is enlarged<br />

from 39mm to 41mm and receives a<br />

slightly thicker movement with annular<br />

week display (an increase from 3.95<br />

to 4.31mm) that results in a case that<br />

is just marginally thicker at 9.5mm.<br />

Think about it from the perspective<br />

of the time. There was basically no other<br />

shaped, integrated sports chic perpetual<br />

calendar around. The Patek 3448 was<br />

about to transition to the 3940 the<br />

following year. But it was a round classic<br />

watch. Blancpain was still focused on<br />

its calibre 6395 and years away from<br />

launching their perpetual, and their<br />

watch was still thicker than both the<br />

5548 and the new Royal Oak Perpetual<br />

Calendar Automatic. The Royal Oak<br />

Perpetual Calendar was something the<br />

world had never seen before — a total<br />

departure from the past, a modern<br />

case and a modern movement united to<br />

create one of the most groundbreaking<br />

complicated timepieces of all time.<br />

148 FEATURE


PART I<br />

THE NON-LEAP-YEAR-INDICATOR<br />

WATCHES, 1984 – CIRCA 1993<br />

OK, the 5402ST Royal Oak A series<br />

measured a scant 7.2mm in thickness<br />

with a movement that was 3.05mm. In<br />

comparison, the Royal Oak Perpetual<br />

Calendar 5554 measured 9.3mm in<br />

thickness with a movement that was<br />

3.95mm in thickness. With the Royal<br />

Oak, part of its attraction is the dynamic<br />

tension between its muscular presence<br />

on the wrist and its svelte aquiline<br />

thinness, and so when approaching the<br />

5554, the brand would be careful to<br />

retain this appealing contrast. While<br />

the case diameter stayed at 39mm,<br />

AP managed to place all the perpetual<br />

calendar information into the watch<br />

while increasing the thickness to only<br />

9.3mm, which was still significantly<br />

thinner than a Patek 3448 which<br />

measured 11mm.<br />

THE FIRST-GENERATION REF. 5554<br />

The 5554 is the grail of these watches<br />

based purely on its historical significance.<br />

And accordingly, these first-generation<br />

watches are relatively rare. Initial launch<br />

series comprises just 279 examples, with<br />

Royal Oak Perpetual<br />

Calendar. Calibre<br />

2120/2800. Prototype<br />

of model 25554ST<br />

insteel,launched<br />

in 1985. Audemars<br />

Piguet Heritage<br />

Collection, Inv. 455.<br />

229 examples in yellow gold, 49 in steel<br />

and just one watch in platinum. Says<br />

Michael Friedman, “These early watches<br />

had smooth dials without the hobnail<br />

decoration that you see in later models or<br />

associated with the 5402. So if you find<br />

a reference 5554 and it has a different<br />

dial, it is likely that it has been swapped or<br />

changed during a service.”<br />

Just to keep things exciting,<br />

apparently in 1985, the manufacture<br />

released one single reference 25624<br />

Royal Oak Perpetual Calendar in<br />

yellow gold but set with diamonds along<br />

the edge of the bezel. The last known<br />

whereabouts of this watch relates to its<br />

sale on the collectors’ marketplace at<br />

WatchProSite.com, dating back to 2017.<br />

THE SECOND-SERIES REF. 25636 WITH<br />

SKELETON DIAL<br />

In 1986, the ref. 25636 with a beautiful<br />

skeleton dial was launched. When I say<br />

“beautiful,” I mean “sell your children<br />

and your kidney to fund the purchase<br />

of one of these right now” kind of<br />

beautiful. All skeleton AP Royal Oak<br />

Perpetual Calendars without leap-year<br />

Documented Examples 279<br />

FACTS AND FIGURES: THE REF. 5554<br />

Indications<br />

Perpetual calender: days, dates, months hands,<br />

age and phases of the moon. Hours, minutes<br />

Movement Production Dates 1983-1991<br />

Delivery Dates 1983-1993<br />

Materials Yellow gold 229<br />

Platinum 1<br />

Steel 49<br />

The 25636 with Skeleton Dial, that<br />

was listed on A Collected Man some<br />

time ago; this specific example was in<br />

platinum (Image: acollectedman.com)<br />

FEATURE 149


indicators fall within this reference<br />

(skeleton watches with leap year have the<br />

reference 25829). When I use the term<br />

“skeleton” I mean that the normally solid<br />

dial has been replaced with a sapphire<br />

unit that allows you to see the incredible<br />

levels of finish that AP applies to all<br />

parts of the movement, including those<br />

normally never seen. All in, there were<br />

264 examples of this watch made. 126<br />

in yellow gold, 52 in stainless steel, 49<br />

in two tone, 34 in platinum and three in<br />

rose gold. Two-tone watches include a<br />

rose-gold watch with a platinum bezel<br />

and platinum middle links, and a steel<br />

watch with a platinum bezel and platinum<br />

middle links. To me, these are THE most<br />

beautiful and collectable of the nonleap-year<br />

indicator watches. They are<br />

also, based on examples made, the rarest.<br />

Another unique watch was made in yellow<br />

gold with the reference 25651.<br />

THE THIRD-SERIES REF. 25654<br />

Finally, either in the late ’80s or early<br />

’90s, Audemars Piguet released another<br />

batch of Royal Oak Perpetual Calendar<br />

watches without leap year under the<br />

reference 25654. Some very beautiful<br />

watches emerged under this reference.<br />

If you find a pre-1995, non-leap-year<br />

RO Perpetual Calendar with a clous<br />

de Paris or hobnail dial, it should fall<br />

into this reference. Watches were<br />

Audemars Piguet Royal Oak Quantième<br />

Perpétuel Automatique, ref. 25636RP, made<br />

in a limited edition of only 25 pieces in 1993,<br />

sold in 1995; case and bracelet in an alternated<br />

combination of 18K pink gold and platinum<br />

(Image: antiquorum.swiss)<br />

Two-tone ref. 25654,<br />

in platinum and gold;<br />

the watch seen here is<br />

presently part of the<br />

Pygmalion Gallery’s<br />

private collection<br />

(Image: Photo and<br />

watch, property of<br />

Pygmalion Gallery)<br />

Ref. 25654ST seen here with a tapisserie dial that<br />

has completely oxidised into a rich milk-chocolate<br />

(Image: watchprosite.com)<br />

150 FEATURE


made in 272 examples in steel, 422 in<br />

yellow gold, 33 examples in platinum<br />

and just one in white gold. In addition,<br />

72 examples were two tone, including<br />

this watch in a lovely combination of<br />

platinum with rose gold (the inverse of<br />

the beautiful 25636 two-tone model).<br />

However, they were primarily made<br />

with the smooth dial. Incidentally,<br />

on the opposite page is the coolest<br />

25654ST I’ve seen, which is a<br />

completely tropical-dial version.<br />

In all, there were 1,630 nonleap-year<br />

watches made, including<br />

the references as follows: first-series<br />

ref. 5554 (25554), second reference<br />

with skeleton dial ref. 25636, and<br />

third reference ref. 25654. There<br />

are further two oddball gem-set<br />

examples made, one under reference<br />

25624 and one under 25651.<br />

You may have noticed that the prices<br />

of these early-reference non-leap-year<br />

Royal Oak Perpetual Calendar watches<br />

have almost tripled in the last four years.<br />

Why is that? Well, for one thing, since<br />

the launch of the Royal Oak Ceramic<br />

Perpetual Calendar in 2017 in both<br />

solid dial and skeleton versions, and the<br />

launch of 2019’s amazing Self-Winding<br />

Perpetual Calendar Ultra-Thin based<br />

on the 2018 RD#2 experimental watch,<br />

Royal Oak Perpetual Calendars have<br />

become one of the hottest watches around<br />

with the lifestyle crowd. The second<br />

reason is that with just 1,630 examples<br />

made during the 1980s and ’90s, people<br />

are coming around to just how rare these<br />

watches are. A third reason is that they<br />

are made in such variety it is easy to hone<br />

in on the rarity of specific references.<br />

The fourth and arguably most important<br />

reason is that vintage dealers — in<br />

particular those in Italy that set market<br />

trends — got together and decided to take<br />

a position in them, which started to ramp<br />

the prices up.<br />

Is this wrong? Not necessarily,<br />

because prices will inevitably bear<br />

whatever the market decides. This is<br />

certainly not without precedent. Why do<br />

you think that Zenith-based Daytonas<br />

in the R series, especially the porcelaindial<br />

versions, are way north of 100,000<br />

dollars, or why Paul Newman Daytonas<br />

in general are the price that they are?<br />

Because these same dealers decided to<br />

In 1995, Audemars Piguet celebrated its 120th anniversary with the limited edition ref. 25810.OR.01; the watch<br />

ushers in the reappearance of the leap-year indicator coaxially mounted with the month hand in the subdial<br />

at 12 o’clock; similar to the the leap-year cycle, in exactly the same font as that in the second-series 5516<br />

watches; the watch seen here is presently part of the Pygmalion Gallery’s private collection (Image: Photo and<br />

watch, property of Pygmalion Gallery)<br />

make them cost this much and consumers<br />

were willing to feed the escalation. And<br />

the fifth reason is that as the union of<br />

the Royal Oak’s design with the iconic<br />

2120/2800 movement, these watches are<br />

of tremendous historical significance.<br />

That aside, the Royal Oak Perpetual<br />

Calendar is a genuinely amazing watch,<br />

and totally and utterly unique as an ultrathin,<br />

complicated integrated bracelet,<br />

sports chic watch from the ’80s. Indeed,<br />

it would take Patek until 2018 to respond<br />

with a Nautilus Perpetual Calendar and it<br />

is 8.32mm thick.<br />

PART II<br />

THE LEAP-YEAR INDICATOR RETURNS,<br />

1995–2015<br />

In 1995, to celebrate the 120th<br />

anniversary of the maison, Audemars<br />

Piguet released the reference 25810 (or<br />

25810.OR.01 to be exact) with calibre<br />

2120/2802. This was a stunning rosegold<br />

Royal Oak Perpetual Calendar with<br />

one major difference: the reappearance<br />

of the leap-year indicator. This took the<br />

form of a hand that was mounted coaxially<br />

with the month hand in the subdial at 12<br />

o’clock. As a nice touch, the leap-year<br />

FEATURE 151


The Royal Oak Perpetual<br />

Calendar ref. 25686ST, in<br />

steel; the watch seen here<br />

is presently part of the<br />

Pygmalion Gallery’s private<br />

collection (Image: Photo<br />

and watch, property of<br />

Pygmalion Gallery)<br />

The ref. 25686PR, rose<br />

gold and platinum with a<br />

rose gold dial; the watch<br />

seenhereispresentlypart<br />

of the Pygmalion Gallery’s<br />

private collection (Image:<br />

Photo and watch, property<br />

of Pygmalion Gallery)<br />

In 1998, the reference 25820 made its appearance. This is<br />

when the 2120/2802 with leap-year indicator movement first seen<br />

on the limited edition 25810 enters regular production.<br />

cycle is described in exactly the same<br />

font as that in the second-series 5516<br />

watches. To me, this is one of the most<br />

historically significant and attractive<br />

executions of the RO Perpetual Calendar.<br />

Now in 1996, reference 25686<br />

was launched. It is important to note<br />

that these are the LAST of the nonleap-year<br />

indicator watches. Why did<br />

AP launch this reference a full year<br />

AFTER the model with the leap-year<br />

indicator was introduced? Well, it’s<br />

possible that they had some 2120/2800<br />

movements left and decided to use<br />

them for this final series of watches.<br />

The 25686 has a wild and libidinous<br />

variety of dials and executions. I’ve<br />

seen a lot of coloured mother-of-pearl<br />

watches but also watches with smooth<br />

dials, hobnail dials and even Tuscan<br />

dials. These watches included another<br />

two-tone stainless-steel and platinum<br />

version, a full stainless-steel version,<br />

a two-tone platinum and 18K rosegold<br />

version, and a full platinum one.<br />

OK, this is interesting if you have a<br />

smaller wrist or you’re a woman in the<br />

market looking for a value-proposition<br />

complicated AP. In 1997/98, AP<br />

launched reference 25800 with a<br />

diameter of 33mm in different metals<br />

and, for the first time, in white gold. This<br />

is in many ways an oddball watch as it was<br />

created ostensibly for the ladies’ market,<br />

but also for men with smaller wrist sizes.<br />

Because of its size, it is considerably less<br />

expensive than its full-sized brethren.<br />

In 1998, the reference 25820<br />

made its appearance. This is when the<br />

2120/2802 with leap-year indicator<br />

movement first seen on the limited<br />

edition 25810 enters regular production.<br />

The Royal Oak Perpetual Calendar<br />

ref. 25820 was available with five dial<br />

variants in stainless steel (smooth<br />

silvered dial, white tapisserie and three<br />

different hues of blue with tapisserie as<br />

well), two dial variants in 18K yellow gold,<br />

two in platinum, three in stainless steel<br />

with platinum, and perhaps the most<br />

coveted of them all, a tantalum and rosegold<br />

version, a tantalum and yellowgold<br />

version, and the king of all Royal<br />

Oak Perpetual Calendars, the tantalum<br />

and platinum version. One of the most<br />

sought-after versions of this watch is the<br />

platinum salmon-dial version.<br />

In the 1990s as well, the reference<br />

25829 was launched marking the<br />

return of the skeleton dial in stainless<br />

152 FEATURE


The Royal Oak Perpetual<br />

Calendar ref. 25686SP, in<br />

steel and platinum with the<br />

ever so desirable “Tuscan”<br />

dial; the watch seen here<br />

is presently part of the<br />

Pygmalion Gallery’s private<br />

collection (Image: Photo<br />

and watch, property of<br />

Pygmalion Gallery)<br />

The Royal Oak Perpetual Calendar ref. 25686RP,<br />

rose gold and platinum with a diamond-set mother<br />

of pearl dial (Image: christies.com)<br />

The Royal Oak Perpetual<br />

Calendars ref. 25686BA in all<br />

yellow gold on the left and the<br />

33mm ref. 25800BA, also in<br />

allyellowgoldontheright;<br />

the watches seen here are<br />

presently part of the Pygmalion<br />

Gallery’s private collection<br />

(Image: Photo and watches,<br />

property of Pygmalion Gallery)<br />

FEATURE 153


VARIANTS OF THE ROYAL OAK PERPETUAL CALENDAR REF. 25820<br />

Top row, from left<br />

Ref. 25820ST with<br />

a white tapisserie<br />

dial; ref. 25820ST.<br />

OO.0944ST.04<br />

and ref. 25820ST.<br />

OO.0944ST.05, two<br />

of three blue-hue<br />

tapisserie dial<br />

Middle row, from left<br />

Ref. 25820BA, in<br />

all yellow gold with<br />

a white tapisserie<br />

dial; ref. 25820SP, in<br />

platinum and steel<br />

with a white dial<br />

Below<br />

Ref. 25820TR,<br />

in rose gold and<br />

tantalum (Image:<br />

antiquorum.swiss)<br />

steel, platinum, 18K yellow gold, 18K<br />

rose gold, and once again, the three<br />

incredible tantalum combinations<br />

with platinum, rose gold and yellow<br />

gold. To me, the tantalum two-tone<br />

versions of the watch would be amongst<br />

the most sought after! This version<br />

of the watch in steel is worn by my<br />

friend Mo Coppoletta. I’ve always<br />

thought his artistic personality, paired<br />

with his deep technical knowledge<br />

on watches, makes him the perfect<br />

person to own one of these watches.<br />

In 1999, AP brought the serious<br />

bling with 25930PT, a platinum Royal<br />

Oak Perpetual Calendar with factory<br />

diamond-set bezel and openworked dial.<br />

Reference 25865 falls a bit outside<br />

of the lines. While this watch also<br />

features a perpetual calendar, the<br />

movement is significantly different.<br />

This grand complication was created<br />

at Audemars Piguet Renaud & Papi,<br />

the high complication specialists that<br />

also make the movements for Richard<br />

Mille’s tourbillons and rattrapantes.<br />

Launched in the mid-’90s the<br />

25865 features a split-seconds<br />

chronograph, minute repeater and<br />

a perpetual calendar. The perpetual<br />

154 FEATURE


calendar module base on its display<br />

does, however, seem to be the Dubois-<br />

Dépraz module from the 2120/2800<br />

just flipped 180 degrees and with the<br />

hands for continuous seconds and<br />

chronograph elapsed seconds added<br />

coaxially to the horizontal subdials.<br />

There would be several other grand<br />

complication Royal Oaks made but<br />

as these watches are not 2120/2800<br />

related, I’ll leave them for now.<br />

In 2008, AP launches the reference<br />

26252 on leather straps. No real big<br />

news here, the Royal Oak perpetual<br />

calendar gets a leather bracelet option.<br />

Which honestly to me is not my favourite<br />

reference as the watch was born to be an<br />

integrated bracelet icon.<br />

The grande<br />

complication<br />

ref. 25865<br />

The Royal Oak<br />

Perpetual Calendar<br />

ref. 25829ST with<br />

the skeleton dial<br />

in steel; the yellow<br />

gold, rose gold and<br />

platinum versions<br />

can be seen on the<br />

side of this page.<br />

FEATURE 155


PART III<br />

THE MODERN ERA OF THE ROYAL OAK<br />

PERPETUAL CALENDAR, 2015–2020<br />

Whew. Still with me? OK, go mix<br />

yourself a Negroni, light your cigar<br />

and let’s get into the modern era of the<br />

Royal Oak Perpetual Calendar. In 2015,<br />

the reference 26<strong>57</strong>4 (images below)<br />

featuring the calibre 5134 marked the<br />

first major advancement of the legendary<br />

Audemars Piguet Perpetual Calendar<br />

housed inside an all-new case that<br />

measured 41mm in diameter as opposed<br />

to the traditional 39mm. Rather than<br />

3.95mm, the movement is now 4.31mm<br />

thick. Why? Because of the addition of a<br />

week indicator. AP, however, did a great<br />

job in ensuring that the case of this watch<br />

is only marginally thicker at 9.5mm as<br />

opposed to 9.3mm of its predecessor.<br />

The week was read using a centrally<br />

mounted hand off a scale located at the<br />

very perimeter of the dial (a nice nod to<br />

the date indicator on the 5516). This is<br />

apparently useful for people that work in<br />

finance for financial planning, which I’ve<br />

always found amusing as recognising the<br />

Kevin Hart (right) and<br />

Nathaniel Norment (left).<br />

Hart wears the Royal Oak<br />

Perpetual Calendar Ceramic<br />

Ref. 26<strong>57</strong>9CE (Photo by<br />

Paras Griffin/Getty Images<br />

for Universal Pictures)<br />

decidedly playboy-like leaning of most AP<br />

owners, I would imagine them to all have<br />

teams of accountants supporting them.<br />

The enlarged case size actually finds its<br />

precedent in 2012 when AP changed<br />

the size of the standard Royal Oak from<br />

39mm to 41mm. That year, however, it<br />

also introduced the 15202 Royal Oak<br />

Ultra-Thin in a size almost identical to<br />

the original 5402 (albeit slightly thicker<br />

because of the sapphire caseback).<br />

THE ROYAL OAK PERPETUAL<br />

CALENDAR CERAMIC REF. 26<strong>57</strong>9CE<br />

2017 marks the year when the Royal Oak<br />

became a serious trophy watch because<br />

the manufacture unveiled the all-ceramic<br />

perpetual calendar. Incredibly, every single<br />

part of the watch was brushed and polished<br />

to the high standards of AP, making it<br />

remarkably distinct from the majority of<br />

ceramic tool watches on the market.<br />

It also attracted a whole new clientele,<br />

collectors who would normally be Richard<br />

Mille or, in previous years, Royal Oak<br />

156 FEATURE


Offshore collectors and liked the fresh<br />

injection of modernity to the watch. At<br />

the same time it also managing to strike<br />

a chord with serious horophiles and as a<br />

result, the limited production timepiece<br />

became one of the hottest commodities<br />

in the world. On the opposite page is<br />

American actor Kevin Hart wearing his<br />

AP Royal Oak Perpetual Calendar to give<br />

you an idea of the clientele that AP began<br />

to attract with the ceramic watch.<br />

THE ROYAL OAK RD#2, 2018<br />

Much of the excitement around the<br />

2018 Salon <strong>International</strong> de la Haute<br />

Horlogerie (SIHH) focused around a<br />

watch that you couldn’t buy. This was the<br />

Audemars Piguet RD#2, which stood for<br />

Research & Development 2 (the first RD<br />

forged the basis of the brand’s badass<br />

super sonnerie.) The new watch was the<br />

brand’s take on a Royal Oak Perpetual<br />

Calendar but now ultra-thin. How<br />

thin, you ask? Incredibly thin actually.<br />

At 41mm in diameter and 6.3mm in<br />

thickness, the watch was almost a full<br />

millimeter thinner than the time-anddate-only<br />

5402 — the 7.2mm-thick<br />

watch that kicked things off back in 1972.<br />

How did AP achieve this? Actually,<br />

very much in a beautiful act of homage to<br />

the original 2120/2800, created by team<br />

RGB, otherwise known as Rochat, Golay<br />

and Berney. At the base of the watch was<br />

the same 2120 calibre, which has been<br />

such a key part of Audemars Piguet’s<br />

seismic horological audacity throughout<br />

the late 20th century and into the third<br />

millennium. However, the calendar<br />

mechanism was significantly changed.<br />

First, rather than a module, all the<br />

perpetual calendar works were integrated<br />

into the base of the calibre 2120. Second,<br />

we saw some major distribution of<br />

movement across a horizontal plane<br />

which made the movement larger; instead<br />

of 28mm, the movement now had a<br />

diameter of 32mm. And this also accounts<br />

for a change in placement of some key<br />

indications. Moonphase was now at 12<br />

o’clock, with months at three o’clock,<br />

date at six and day at nine o’clock. The<br />

key change, however, was that leap year<br />

did not sit coaxially with the months<br />

but appeared in a small subdial at four<br />

o’clock, while a similar dial for day-andnight<br />

indication (key for not setting the<br />

perpetual calendar during the changeover<br />

period) was at eight o’clock. The result is<br />

a movement that is a mere 2.89mm thick<br />

as opposed to the 3.95mm thickness of<br />

the calibre 2120/2800 or the 4.31mm<br />

thickness of the calibre 5134. After<br />

teasing us into a lust-filled lather, AP sent<br />

us packing empty-handed explaining<br />

that RD#2 was strictly a concept<br />

watch, but CEO François Bennahmias<br />

said it with a twinkle in his eye.<br />

AP’s last SIHH in 2019 and as it turns<br />

out the last SIHH of all time — the fair<br />

has since been rechristened Watches &<br />

Wonders Geneva for 2021 — heralded a<br />

seminal year for Audemars Piguet, which<br />

saw the launch of two of its most soughtafter<br />

perpetual calendar watches. These<br />

were the commercial version of the<br />

RD#2 known as the Royal Oak Self-<br />

Winding Perpetual Calendar Ultra-Thin<br />

as well as the new openworked ceramic<br />

Royal Oak Perpetual Calendar. It should<br />

be noted that a new-case-style CODE<br />

Far left<br />

The Royal Oak Perpetual<br />

Calendar Ceramic ref.<br />

26<strong>57</strong>9CE.<br />

Below<br />

The Royal Oak Self-<br />

Winding Perpetual<br />

Calendar Ultra-Thin.<br />

FEATURE 1<strong>57</strong>


11.59 was also launched that year with<br />

a perpetual calendar version in an<br />

appealing aventurine dial.<br />

Don’t say Audemars Piguet doesn’t<br />

give the people what they want. After<br />

teasing us with the RD#2 concept watch<br />

in 2018 and then sending us to the brink<br />

of despair with the “will they/won’t they?”<br />

anxiety, they finally set our minds at ease<br />

and made our wallets 140,000 Swiss<br />

francs lighter — that is, if you can get one<br />

— with the incredible reference 26586,<br />

the production version of the RD#2. The<br />

first thing that was appreciated was the<br />

material of choice, which was titanium<br />

with the addition of a platinum bezel and<br />

middle links. The RD#2 had been made<br />

from full platinum and it was the weight of<br />

a small boat anchor.<br />

REFERENCE 26585<br />

The reference 26585 Royal Oak<br />

Perpetual Calendar Openworked<br />

Ceramic was another staggering hit for<br />

the brand in 2019. By uniting two of it<br />

signatures, the use of black ceramic and<br />

openworked dials, AP created another<br />

horological sensation with this model.<br />

The use of rose-gold accents and the<br />

unrestricted view of the fantastic levels<br />

of finish on the movement create an<br />

altogether different watch than previous<br />

versions of the watch.<br />

REFERENCE 26<strong>57</strong>9<br />

Reference 26<strong>57</strong>9 is a Royal Oak<br />

Perpetual Calendar in white ceramic.<br />

Because, why not? As my friend Mo<br />

Coppoletta explained, “[Pair] this<br />

watch with a blinding white Speedo<br />

and you will be the king of the Italian<br />

Riviera.” Clearly he meant this with<br />

some levity, but the point is that the<br />

most successful watch brands have<br />

immense horological merit and yet have<br />

transformed themselves into lifestyle<br />

brands. This white ceramic perpetual<br />

calendar is a perfect expression of<br />

AP’s success in this evolution.<br />

The black ceramic Royal<br />

Oak Perpetual Calendars<br />

references 26<strong>57</strong>9CE and<br />

26585CE, the latter with<br />

the skeletonized dial.<br />

And with that, we end the story of the<br />

amazing, iconic Audemars Piguet Royal<br />

Oak Perpetual Calendar. But hang on,<br />

because the work of Rochat, Golay and<br />

Berney can also be found in one strange,<br />

unlikely and incredibly cool watch: the<br />

Royal Oak Offshore Perpetual Calendar.<br />

THE ROYAL OAK OFFSHORE<br />

PERPETUAL CALENDAR<br />

REF. 25854BC, 1997<br />

In 1997, Audemars Piguet launched<br />

what I consider to be one of the coolest<br />

perpetual calendar watches of all<br />

time, in a case that at first might seem<br />

counter-intuitive. OK, let’s hark back<br />

to 1993. When in collaboration with a<br />

cool young maverick watch designer,<br />

Audemars Piguet shocked the world (by<br />

this time something of a signature for<br />

these masters of audacity) with a watch<br />

that had many an erudite and refined<br />

horological collectors spilling their cups<br />

of tea in their laps. The name of this<br />

Hand-Finished White Ceramic Royal Oak<br />

Perpetual Calendar ref. 26<strong>57</strong>9<br />

158 FEATURE


timepiece was the Royal Oak Offshore,<br />

perhaps more accurately described by its<br />

sobriquet, “The Beast.”<br />

The designer in question, one<br />

Emmanuel Gueit, had been trying for<br />

some time to convince Georges-Henri<br />

Meylan, then CEO of Audemars Piguet,<br />

to greenlight his project. Which was<br />

essentially to take Genta’s elegant design<br />

for the Royal Oak and seemingly inject it<br />

with growth hormones so that it swelled<br />

up to what could only be described in the<br />

context of the ’90s as behemoth-like<br />

proportions. At a massive 42mm, the<br />

integrated bracelet chronograph was not<br />

so much a sports watch but a personal<br />

defense weapon, albeit one finished to<br />

typical sublime standards.<br />

Eventually, Meylan acquiesced to<br />

Gueit’s constant requests and decided to<br />

launch the Offshore with the expectation<br />

that it would be a flop. Instead, the<br />

watch became a rampaging success with<br />

one early adopter in particular, none<br />

other than the “Austrian Oak,” Arnold<br />

Schwarzenegger. One of Hollywood’s<br />

biggest stars at the time, Arnold even<br />

had special editions of the Offshore<br />

made for two of his films, End of Days<br />

and Terminator Three: Rise of the Machines.<br />

The resulting watches were the allblack<br />

Offshore with yellow accents for<br />

End of Days and the crazy, oversized<br />

T3 Offshore with knuckle-duster-like<br />

protectors for the chrono pushers, would<br />

become two of the most iconic watches of<br />

this hyperbolic era.<br />

The Offshore soon became<br />

synonymous with a type of larger-thanlife<br />

personality. For the next 15 years, the<br />

Royal Oak Offshore became the single<br />

most desirable oversized sports watch<br />

in modern watchmaking history and was<br />

worn by the likes of everyone, including<br />

Jay-Z and LeBron James, both of whom<br />

had limited editions of the watch made<br />

for them, and Kanye West. Serena<br />

Williams’ affection for the watch is<br />

overtly demonstrated by the fact that she<br />

actually wears one while playing, as does<br />

Stanislas Wawrinka.<br />

In 1997, Audemars Piguet created<br />

a perpetual calendar chronograph<br />

version of this watch. This model<br />

features prominently in the collection<br />

A blast from the past, the 1993 launch version of the Royal Oak Offshore ref. 2<strong>57</strong>21ST (right) with the<br />

near-identical 2013 Royal Oak Offshore Revolution Limited Edition ref. 26218ST (left).<br />

The 2013 version (on the left) is distinguishable<br />

bythefactthatithasadisplaycaseback.<br />

FEATURE 159


of renowned watch expert Alfredo<br />

Paramico. The idea behind the watch<br />

actually makes a lot of sense. It has<br />

been explained that the original<br />

calibre 2120/2800 resulted from<br />

the collaboration with complication<br />

specialist Dubois Dépraz. When it was<br />

time to equip the Offshore with the<br />

movement, in order to keep it related<br />

to the original Royal Oak, the decision<br />

was made to use the fantastic calibre<br />

2121. However, what happens when<br />

you have a movement that measures<br />

3.05mm in thickness in a case that<br />

measures 14.90mm in thickness?<br />

Well, you have a lot of space. In order<br />

to make the watch more aggressively<br />

sporty, the decision was to make it a<br />

chronograph and ultimately, AP landed<br />

on the solution of placing a chronograph<br />

module on top of their beloved ultrathin<br />

calibre. Who did they decide to<br />

work with to create this complication?<br />

None other than Dubois Dépraz.<br />

But when they did, they realised that<br />

the distance from the dial to the date<br />

wheel of the watch was so extreme that<br />

it was impossible to see the date. Rather<br />

than imagining this to be a hindrance,<br />

Gueit turned it into a signature design<br />

detail by adding an inverted loupe to the<br />

dial to magnify the date. Eventually, the<br />

watch even received a soft iron inner<br />

shield, allowing AP to proclaim the watch<br />

amagnetic. But even then it stands to<br />

reason there was still some amount of<br />

space in the case, more than enough to<br />

also place the perpetual calendar module<br />

inside, which also happened to be made<br />

at Dubois Dépraz.<br />

The stunning Offshore Perpetual<br />

Calendar Chronograph was made in<br />

several different versions. In 1997,<br />

AP launched the white-gold version<br />

with blue dial — the 25854BC which is<br />

perhaps the ultimate stealth watch. In<br />

looks, it is almost exactly like the steel<br />

watch but it weighs the equivalent of a<br />

boat anchor. This is followed in 1998<br />

by the steel blue-dial version reference<br />

25854ST, and then in 1999, the watch in<br />

rose gold, the 25854OR. Finally, in 2003,<br />

a white-dial titanium version is released<br />

— the 25854TI. The dial of this super<br />

complicated machine was laid out in the<br />

following way: Both continuous seconds<br />

and date shared the subdial at 12 o’clock,<br />

phases of the moon in the subdial at three<br />

o’clock, both day and chronograph in<br />

the 12-hour counter in the subdial at six<br />

o’clock, and month, chronograph minute<br />

counter and the leap-year indicator all<br />

within the subdial at nine o’clock.<br />

Is it crazy to have a refined<br />

complication like a perpetual calendar in<br />

a watch that looks more like a personal<br />

defense weapon? Well, it’s just this<br />

entertaining contrast that has been<br />

the hallmark of Audemars Piguet and,<br />

Top<br />

The 1997 Royal Oak<br />

Offshore Perpetual<br />

Calendar ref. 25854BC in<br />

white gold with a blue dial.<br />

(phillipswatches.com)<br />

Right<br />

The 1998 Royal Oak<br />

Offshore Perpetual<br />

Calendar ref. 25854ST<br />

in steel with a blue dial.<br />

(phillipswatches.com)<br />

160 FEATURE


Left<br />

The 1999 Royal Oak<br />

Offshore Perpetual<br />

Calendar ref. 25854OR in<br />

rosegoldwithabluedial.<br />

(phillipswatches.com)<br />

Below<br />

The2003RoyalOak<br />

Offshore Perpetual<br />

Calendar ref. 25854TI in<br />

titanium with a white dial.<br />

(phillipswatches.com)<br />

without this daring, it would not have<br />

launched and dominated the perpetual<br />

calendar field with such style as it has<br />

over the last half century.<br />

So ends our 10,000-word journey<br />

through the history of one of my<br />

favourite brands, Audemars Piguet,<br />

and its audacious thrilling journey with<br />

the perpetual calendar. I hope you’ve<br />

enjoyed reading this as much as I’ve<br />

enjoyed writing it. With the value of these<br />

watches very much on the rise, I thought<br />

it important to chronicle all the different<br />

references. However, if I’ve missed<br />

out any, please e-mail us at sumit@<br />

revolutionmagazines.com and we will<br />

add it in.<br />

POST SCRIPT — JULES AUDEMARS /<br />

CODE 11.59 PERPETUAL CALENDARS<br />

Lastly, and for the sake of this article’s<br />

completeness, let’s take a brief look at<br />

the Jules Audemars Perpetual Calendar<br />

watches. These came in an automatic<br />

perpetual calendar version, a perpetual<br />

calendar chronograph version, a<br />

perpetual calendar with equation-oftime<br />

version that displayed the difference<br />

between solar time and civil time with<br />

an equation-of-time cam that was<br />

synchronized to the perpetual calendar<br />

version, and even a grand complication<br />

version with perpetual calendar, minute<br />

repeater and chronograph. While these<br />

watches are not as historically significant<br />

as the extra-thin perpetual calendars<br />

such as the 5548 and the Royal Oak<br />

Perpetual Calendars launched in 1984<br />

with the reference 5554, here is a look at<br />

the various different versions made over<br />

these models’ lifespan, which ended in<br />

2017 to give way to the new CODE 11.59<br />

which also comes in a perpetual calendar<br />

model featuring the calibre 5134.<br />

ABOUT THE PYGMALION GALLERY<br />

The Pygmalion Gallery takes its name<br />

from the mythological ancient Greek<br />

sculptor, Pygmalion who is said to have<br />

carved a woman out of ivory of such<br />

beauty and purity that he was compelled<br />

to uttered a prayer under his breath at<br />

altar of Aphrodite, wishing to have his<br />

sculpture come to life so that he might<br />

marry her. His love was so profound, that<br />

Aphrodite granted his wish.<br />

Like the legend, Pygmalion Gallery<br />

honours the beautiful creations born<br />

by talented human hands, and is where<br />

yesterday’s masterpieces come to life.<br />

It is based in Singapore, and has one of<br />

the most extensive collection of vintage<br />

Audemars Piguet timepieces in the world.<br />

Inspired by the love of beautiful things, the<br />

gallery also curates an exclusive catalogue<br />

of vintage AP watches, jewellery, and art<br />

objects for like-minded clients.<br />

www.pygmaliongallery.com<br />

@pygmaliongallery<br />

FEATURE 161


COLLECTING


The History and Romance<br />

of the French Military Issue Type 20<br />

For Type 20 collector Christophe ( aka @Toiche), there is<br />

a Breguet for every occasion.<br />

Words Stephen Watson<br />

Photographer Christopher Garcia Valle<br />

Christophe was more than happy to oblige, explaining the<br />

watch’s authentic roots. Like many military pieces, he told me,<br />

the Type 20 was born of a nationwide government request,<br />

asking watchmakers to propose a hard-wearing, flightready<br />

design.<br />

“The requirements were typical for a 38mm stainless-steel<br />

military pilot watch: a chronograph, a black dial –– a clean<br />

dial, so it is easy to read for a pilot — [with] luminescent Arabic<br />

numerals and hands,” he explains. “The request was also for<br />

the flyback. The flyback function is where you can reset the<br />

chronograph just with one push, so there is no need to stop<br />

and reset. With only one push, it resets and starts again,”<br />

Christophe says. Indeed, each second lost during chronograph<br />

reset could misguide the pilot during the flight, hence the<br />

importance of such a function.<br />

According to Christophe, a number of watchmakers replied,<br />

including the likes of Mathey-Tissot, Boullier, and Auricoste,<br />

among others.<br />

“There are many Type 20 watchmakers, even Girard-<br />

Perregaux. There is even an AVI version from Breitling that<br />

looks very similar. I don’t know if Breitling answered this<br />

contest directly at that time, but for sure Vixa, Dodane,<br />

Auriscote, Airain, and Breguet answered. And the one that was<br />

selected by the government was the one from Breguet.”<br />

As restrictions lifted after many listless months in New<br />

York, I met with a collector of unusual Breguet watches<br />

in Harlem. We sat outside, on Malcolm X Boulevard,<br />

enjoying iced coffees at a distance. It was a welcome reprieve,<br />

made all the better by my guest, Christophe, known as @Toiche<br />

on Instagram. Our topic? The alluring Breguet Type 20, a solid,<br />

utilitarian chronograph created for the French Army during<br />

the ’50s.<br />

This prestigious piece certainly stands apart when<br />

considering the historic watchmaker’s opulent oeuvre. The<br />

Type 20 feels about as far from Marie Antoinette, tourbillons,<br />

and guilloché as possible. That incongruity always lent mystery<br />

to the watch’s design, yet the piece plays an essential part in<br />

Breguet lore. Naturally, I wanted to know more.<br />

THE ORIGINAL TYPE 20S<br />

If it’s not already clear, Christophe is something of an expert<br />

on the Type 20. He’s researched the history of this special<br />

watch extensively, conducting interviews to piece together its<br />

history. His passion for these exceptionally rare timepieces is<br />

rooted in a childhood love of mechanical clocks and a lifelong<br />

obsession with Breguet’s adventurous past. He divides the<br />

Type 20 story in “batches” of production. The first run of<br />

around 2,000 pieces arrived after Breguet won the government<br />

contract, these watches are all stamped with a “Breguet Type 20<br />

5101/54” engravement on the back used as a reference to the<br />

government contract number.<br />

“As Breguet needed to produce a large number of watches<br />

in a short amount of time, the production of the watches was<br />

contracted and assembled by Mathey-Tissot using the Valjoux<br />

164 COLLECTING


Opposite Christophe (aka @Toiche).<br />

Above: A “Big-Eye” Breguet Type 20.<br />

A fine example of the Marine Nationale<br />

military engravings on the case back<br />

provides clues to the past.<br />

222 movement,” Christophe says. “Then there was a new batch<br />

after that in the ’60s for the Marine Nationale, the famous<br />

Aéronavale. There were 500 of those “Aeronavales” produced.<br />

This Marine Nationale version is easy to identify with the “Big<br />

eye” sub-register calibrated on 15mn (instead of 30 minutes<br />

for the first batch), corresponding apparently to the required<br />

time to complete the pre-flight aircraft checklist on the carrier.<br />

They [also produced] the three-register CEV [model] for the<br />

Centre d’Essais en <strong>Vol</strong> (French Flight Test Center), and made<br />

about 50 of them.”<br />

During the ’50s and ‘60s, Breguet noted civilian interest<br />

in acquiring these watches. So it began manufacturing nonmilitary<br />

versions of the Type 20. These offered the same design,<br />

Christophe says, and the same specifications, but lacked the<br />

Army stamping on the back.<br />

Still, the scarcity of the original military issue pieces drives<br />

Christophe’s obsession. During his initial research, Christophe<br />

decided to cut through the noise and simply contact pilots<br />

directly. What he learned was astounding: “Those military<br />

watches, once they [went] to the Army, needed to stay within<br />

the Army. We know precisely how many got produced. Many<br />

people told me — the pilots, former pilots — when people were<br />

leaving the Army, they had to give all the gear back. All the<br />

uniforms, belts, helmets, packs, everything. Even the watches<br />

… they had to go back to the watchmaker, and he was smashing<br />

the watch with a hammer and tossing them in a bucket.<br />

“So the idea was to destroy them because the military didn’t<br />

want those watches getting out. The only way to withdraw those<br />

watches was for pilots who were part of a critical situation<br />

during a flight, like a near-death experience, like when they<br />

were ejected or an accident. I don’t know, maybe something<br />

very exceptional occurred in their career, they might be able to<br />

keep their watch. But those cases are really, really, rare. And<br />

then the last possibility was for pilots to pretend they lost the<br />

watch and to keep it, basically to steal it.<br />

“I tried to find former Marine Nationale pilots or French<br />

Air Force pilots hoping to acquire a watch, and they all told<br />

me the same thing. Of all the people I contacted, none of<br />

them were able to keep the watch. They all had to give it back.<br />

As a collector, my first goal was to find watches. And when I<br />

contacted pilots, they all told me the answer: ‘No.’”<br />

With his initial survey complete, Christophe began to<br />

glean more about the watch itself, curious about how the pilots<br />

interacted with it day-to-day. Did pilots consider the Type 20<br />

special, or simply another piece of standard kit?<br />

“The funny thing is, the pilots told me that the chronograph<br />

watch was more for backup. The information [the watches]<br />

provided was already on board in the aircraft. All the tools, all<br />

the gear needed were part of the instrument panel. The watch<br />

was more to be used in case of deficiencies with onboard<br />

instruments or if they got ejected or had any other issue,”<br />

Christophe says. “So that’s how I would like to imagine those<br />

pilots using those flyback function chronographs. But in reality,<br />

it was more like a daily watch, a mandatory watch to wear.”<br />

COLLECTING 165


CAPTON


Opposite: The gold Breguet pocket watch that<br />

initially inspired the collection. A rare Breguet<br />

dashboard pocket watch used to calculate longitude.<br />

Above: Extraordinary examples of first military<br />

versions of the Breguet Type 20 with a signed dial<br />

and without.<br />

THE BEGINNING OF A SUPER NICHE COLLECTION<br />

This is where a collector’s dreams take over. Because, for those<br />

of us like Christophe, the allure of the Type 20 rises far beyond<br />

its time in the sky.<br />

“It’s my dream that these watches got used for their<br />

intended purpose. Still, I know those watches retain a lot of<br />

history. That’s true because those pilots [flew many] hours on<br />

aircraft carriers or with the regular French Air Force. There are<br />

so many hours of intense flights, for sure.”<br />

While modern equivalents can be found in many collections,<br />

this utilitarian-military watch has become increasingly rare.<br />

Finding one these days can seem like rediscovering a longextinct<br />

species. Yet Christophe has amassed more than a dozen.<br />

Seeing them together was a rare, incredible sight.<br />

The collecting bug began quite young for Christophe.<br />

“When I was 12, I had an entire Napoleon-style clock in<br />

my bedroom. So it’s more like a grandfather clock. But I<br />

was spending my time trying to fix it, trying to examine the<br />

movement. With every half an hour and every hour, a bell, ‘ding,<br />

ding.’ I loved that. I spent a lot of time looking at watches,<br />

and I had a strong interest in Swatch. Then I discovered the<br />

mechanical version of Swatch. That was a fascination for me. I<br />

was like, ‘Wow. What is it?’<br />

“Later, around 2008, I came to New York, and I remember<br />

stopping by the Wempe store on Fifth Avenue. I began spending<br />

more and more time looking at watches. But still, I was not<br />

buying them,” Christophe says. “And one day, I went to a<br />

French-type Craigslist, and I saw an authentic Breguet pocket<br />

watch for sale. An 18-karat gold pocket watch. And just this<br />

name Breguet, I knew the name because it’s classically French<br />

and very famous as a watchmaker.<br />

“I knew a little bit about Abraham-Louis Breguet. It was<br />

an original Breguet pocket watch. I was like, ‘Wow. That’s<br />

amazing.’ I saw the pictures, I contacted the seller [and] just<br />

bought it. My first expensive watch. I received it, and I fell in<br />

love. I fell in love with this watch.”<br />

The Breguet lore took hold. “It was from the early 20th<br />

century, so it was maybe 1915 or ‘16. Decent. I saw something<br />

on this watch, on the dial. There is a famous thing with Breguet<br />

on pocket watches, the secret signature. A Breguet invention in<br />

the 18th century, a tiny signature to prevent fake watches and<br />

counterfeiting. And the one I bought had a similar little secret<br />

signature engraved on the enamel dial below the “12”, so that<br />

was that for me.”<br />

The extraordinary records kept at Breguet provided more<br />

history. “This was when I contacted Emmanuel Breguet to<br />

help with certification. And Mr. Breguet was so polite and<br />

friendly, and just asked me for pictures and the serial numbers.<br />

And he provided me with the full watch history. When it was<br />

manufactured, the price when sold, and who the buyer was at<br />

the time.”<br />

“I was so impressed with the Breguet archives. Then I met<br />

with Emmanuel Breguet a couple of times, which is when I<br />

started buying more pocket watches. That’s why I’m telling you<br />

my first passion was always about Breguet. I bought one for my<br />

son’s birth and another one for my wedding, I bought more and<br />

more. And each time I contacted Emmanuel Breguet, he gave<br />

me information.” This is where Christophe’s collection began<br />

in earnest.<br />

“One day, I bought an extraordinary pocket watch, a Marine<br />

Nationale deck chronometer. The equivalent of the Type 20,<br />

but for the deck.” This further fueled Christophe’s desire to<br />

collect. Auction houses were the first stop. Private collectors<br />

came next. “I’ve got a total of 12 Type 20s. I’ve got four Marine<br />

Nationale. Just to find those four Marine Nationale, it took me<br />

a lot of time.”<br />

COLLECTING 167


BEYOND THE BREGUETS<br />

Is there a desire for more? What’s left? “I would like to open my<br />

collection to Tudor, the Tudor Marine Nationale. Tudor, these<br />

are also quite famous and full of history, the steel tool watches.<br />

My dream is also a Rolex Milsub. These are quite expensive<br />

now, so I guess it will be tough.” While prices might keep the<br />

collection in check, there are still some unexpected watches<br />

that catch Christophe’s eye.<br />

He shows me a watch that he purchased for about $50, and<br />

the gleam in his eye is similar to his gaze for his rare Breguets.<br />

“What I also like are Russian watches. It’s a Raketa, with a 24-<br />

hour dial. This brand used to be very well known and popular in<br />

Russia. It has a great movement, really robust. It’s not a luxury<br />

watch, but it works well. They provided those watches to KGB,<br />

and I like this style, a 24-hours blue dial.”<br />

Christophe says new collectors should simply buy what<br />

they like. “I may not be the world’s biggest expert on Breguet<br />

Type 20, but I love them. I admire Breguet, the French<br />

military history, the look of these utilitarian tool watches. And<br />

sometimes just liking something for the sake of liking them<br />

is enough.”<br />

168 COLLECTING


COLLECTING 169<br />

Above: A fourth-generation descendant of<br />

Abraham-Louis Breguet would later found Breguet<br />

Aviation, a tie that would lead Breguet to supply the<br />

French military with the Type 20 military watches. A<br />

small selection from @Toiche collection of Breguet<br />

Type 20 watches, all worn regularly,<br />

araresighttobehold.


Interview with<br />

ALFREDO PARAMICO<br />

The Italian-born, Miami-based watch collector and expert tells us about his<br />

love affair with incredibly rare vintage pieces, including his greatest finds and<br />

biggest watch-related regret.<br />

Words Ross Povey<br />

If you spend any time on social media and follow any of the most<br />

prominent Italian watch dealers, you will undoubtedly have seen<br />

Alfredo Paramico. Whether enjoying a good lunch on Davide<br />

Parmegiani’s yacht in Capri or enjoying a glass of Meursault in Monaco<br />

with Corrado Mattarelli, he moves with the pack of the most prominent<br />

Italian watch dealers and market makers. He is a passionate collector<br />

and dealer and has been fortunate enough to handle some of the most<br />

important horological discoveries. He is also a serious fitness fanatic and<br />

a devotee of CrossFit, a fitness regime based on aerobic exercise, strict<br />

diet regimes and Olympic weightlifting. It’s not for the faint-hearted and<br />

requires absolute dedication and focus. So it was the perfect choice for<br />

the dedicated and focused watch collector Paramico.<br />

“I was born in Naples [Italy], the epicenter of the best tailors in the<br />

world, 51 years ago. After completing a degree in economics, I went to<br />

Milan to undertake a master’s degree in econometrics, and then the year<br />

after that, I commenced my investment banking career.” This successful<br />

career in banking spanned almost 20 years and led to positions in New<br />

York, London, Frankfurt, Madrid and Milan. However, since 2004,<br />

Paramico has enjoyed US residency living in Miami.<br />

So how did Paramico first became interested in watches? “Since I was<br />

10, I have been attracted by small and serious objects, and I loved the idea<br />

of keeping one in my pocket. I remember in the early 1990s I came across<br />

the very first watch magazines, and it was truly love at first sight!” And it<br />

was vintage watches that drew Paramico into the vortex of collecting. “My<br />

belief is that the 1950s were probably the best years ever for design and<br />

objets d’art. And so I was incredibly attracted by the Patek Philippe and<br />

Rolex pieces of that era. But it didn’t stop there, and soon I was equally in<br />

love with Longines, Universal Genève and Omega.”<br />

Much like myself, Paramico has an affinity for rare, gem-set Perpetual<br />

Daytonas. What drew him to those and which have been his greatest<br />

finds? “This is very interesting to me. The so-called ‘bling’ watches,<br />

especially Rolex and Patek Philippe pieces, have always been very keenly<br />

sought after by the top watch connoisseurs. We see rarity and unicity in<br />

these watches, and indeed they are extremely rare! Even if I respect any<br />

opinion, I don’t really understand why a vintage Patek Philippe collector<br />

can’t appreciate the beauty of a GMT ‘SARU’ [sapphires and rubies] or a<br />

Daytona 6270.<br />

“Among my best finds, without any doubt is the unique set of four<br />

Patek Philippe white-gold Nautiluses with different-color gem-set<br />

bezels; emerald, ruby, sapphire and diamond. In terms of Rolex, I<br />

Above Paramico is an enthusiastic<br />

CrossFit competitor. In action, doing<br />

some heavy lifting!<br />

170 COLLECTING


Above AuniquesetoffourPatekPhilippe<br />

white-gold Nautiluses with different color<br />

gem-set bezels; emerald, ruby, sapphire and<br />

diamond.<br />

Top right A unique rainbow bezel white gold<br />

Day-Date with match rainbow-hued hour<br />

markers.<br />

Above right Unicorn Duo: A pair of hyperrarereference6270withbaguettediamond<br />

bezels and purple sub dials.<br />

believe the incredible emerald bezel and hour marker<br />

reference 16528 ‘EMRO’ Daytona and the 6270 with<br />

Omani khanjar caseback, which I had been chasing<br />

for almost 10 years, are my finest finds.”<br />

But there have been others that could literally break<br />

Paramico’s heart. “Ross, you ask me two questions<br />

which have the same answer. What was my ultimate<br />

grail find and which watch do I regret selling the most?<br />

Let me first dry my tears…. The unique platinum Patek<br />

Philippe 2497 with emerald Breguet numerals. This<br />

was the most incredible and beautiful watch that I have<br />

ever seen…never mind owned! Let me tell you that 20<br />

years ago it was much easier, not only because grail<br />

watches were more affordable, but they were also in<br />

some ways more readily available. Today they are all<br />

cherished trophies in incredible collections and very<br />

likely will never be on the market again.”<br />

172 COLLECTING


Unique find: a Rolex Daytona reference<br />

16528 in yellow gold with baguette-cut<br />

emerald bezel and emerald hour markers.<br />

Confirmed by Rolex as delivered in this<br />

configuration and the only one ever seen.<br />

What is that Paramico looks for when buying an investment-grade<br />

watch? “Simply quality and rarity! And that is what it boils down to.” And<br />

on this basis, which have been some of his best buys? “I would say the<br />

[Patek Philippe] steel 1518, the white-gold 3450 with Breguet numbers<br />

and certainly the platinum 3700. But I have also bought some superrare<br />

Longines watches, like the Siderograph and a stunning 18K gold<br />

chronograph. Having told you that quality is a key factor, then I should<br />

mention a virtually NOS [new old stock] steel Rolex 6062 I found last<br />

year from the family of the original owner. When I had the watch in my<br />

hands, I had to take a deep breath and pray I was not dreaming!”<br />

It is often said that the Italians “invented” watch collecting. Why does<br />

Paramico believe that watches are so important in Italy? “In some way,<br />

it is true. Maybe it’s the proximity to Switzerland but also the love and<br />

the passion for beautiful objects. I mean Ferrari, Alfa Romeo, Maserati,<br />

Bugatti are all Italian, right?” Whatever the reason, the Italian dealers are<br />

a very strong community. “I have had the honor of being close friends with<br />

John Goldberger since I was 20 and it is impossible not to be inspired by<br />

“I always say to collectors that they<br />

should not be afraid to pay a multiple<br />

— yes, I said a multiple not just a<br />

premium — to buy the very best example<br />

of the watch you are looking for!”<br />

COLLECTING 173


a man like him. Not only a great collector but a real<br />

friend. I love our watch conversations! Over the years I<br />

have become friends with some of the most important<br />

dealers from all over the world. In Europe, Davide<br />

Parmegiani and Roberto Caso, and in the US, Luca<br />

Musumeci, Andrew Shear, Eric Ku, Matt Bain and<br />

Justin Gruenberg I would count as great friends.”<br />

With a constant stream of new, young collectors<br />

entering the market, good advice isn’t always the<br />

easiest thing to find. In fact, seasoned collectors<br />

always welcome advice from experts such as Alfredo<br />

Paramico. “I always say to collectors that they should<br />

not be afraid to pay a multiple — yes, I said a multiple<br />

not just a premium — to buy the very best example<br />

of the watch you are looking for!” And are there<br />

always emerging trends or undiscovered watches that<br />

collectors should be looking out for in the current<br />

market? “I think the super complicated Gérald Genta<br />

pieces from the ’90s are amazing value. These were<br />

watches made for gentlemen with an unparalleled taste;<br />

people who wanted the very best. And let me add that a perpetual calendar,<br />

tourbillon, minute repeater, grande et petite sonnerie Westminster<br />

Chimes is a no-joke watch! Taking the big picture view, I would say that<br />

generally the market is very solid for the rarest and best preserved watches<br />

and the trend will continue for the very highest quality pieces.”<br />

Aside from watches, as I stated earlier, Paramico is often photographed<br />

training. And we’re not just talking a light job or some free-weights. We<br />

are talking serious lifting and extreme high-impact interval training that<br />

would make even the most hardened marines end up on all fours, throwing<br />

up their last meal. How did it start? “When I was 25 I weighed something<br />

like 270 lbs. Overnight I said ‘STOP’ and since then I started a healthy<br />

nutrition regime and CrossFit. I like any kind of cardiovascular activity, I<br />

think we have the duty to keep our body and our heart in good shape.”<br />

Surely he enjoys some downtime? “Of course. I like movies and<br />

music, but is there any better thing than enjoying time with your friends<br />

and family? As I previously said, I was born and grew up in Naples;<br />

seaside has always been very important to me. When I decided to move<br />

to the US, I started looking for a place by the sea, with nice weather and<br />

where sports and fitness were part of the DNA. It was LA or Miami — I’d<br />

have to say it was a very tough decision, but you know the outcome!”<br />

174 COLLECTING


This page A very rare Patek<br />

Philippe ref 3974 in white gold<br />

with applied Breguet numerals.<br />

Opposite page (clockwise)<br />

Steel Rolex Oyster Perpetual<br />

triple calendar ref 6062; Patek<br />

Philippe 18K Pink Gold Ref 3448<br />

perpetual calendar; Unique 18K<br />

white gold ref 2526 with diamond<br />

hour markers; A unique platinum<br />

Patek Philippe ref 2497 perpetual<br />

calendar with enamel Breguet<br />

numerals; Yellow gold Rolex<br />

Oyster Perpetual ref 6062.<br />

COLLECTING 175


Reservoir × Revolution<br />

HydrosphereBronze ‘Maldives Edition’<br />

A dive watch like no other, the new Hydrosphere Bronze is reminiscent<br />

of the warm sun on an island paradise.<br />

Words Wei Koh<br />

F<br />

rançois Moreau has always had a fascination with<br />

gauges. Something that becomes abundantly clear at our<br />

first meeting in Mexico City during the 2019 El Salón<br />

Internacional Alta Relojería (SIAR) — an event that now seems<br />

like it took place a lifetime ago considering the seismic changes<br />

of the last seven months. Immediately, we begin to discuss the<br />

beautiful pragmatism of gauges like the Smith speedometer<br />

and tachymeter mounted to my 1972 Norton Commando as<br />

well as the VDO gauges that had presided over the strippedout<br />

Spartan cabin of my 1979 Porsche 930 Turbo, a car that<br />

used to try to kill me on a daily basis as a young man living in<br />

Los Angeles. We joke, in particular, about the Turbo boost<br />

gauge that remained motionless even when you had slammed<br />

the accelerator to the floor for several seconds — thanks to the<br />

model’s notorious turbo lag — before skyrocketing beyond<br />

one bar once the turbo finally spooled up and shot you forward<br />

toward what seemed like certain death.<br />

Moreau laughs and says, “Well, anyway, this is a clear<br />

demonstration that for the majority of the 20th century, all<br />

forms of exploration, conquest of the air and the sea, and even<br />

competitive racing on land, could not have taken place without<br />

these extraordinary instruments providing vital information on<br />

everything from oil pressure to altitude.” Inspired by his love<br />

affair with instrumentation, Moreau thus set out to create his<br />

watch company. He explains, “Of course, I was immediately<br />

confronted by the fact that the majority of watches tell time<br />

with hands that revolve around the dial, while gauges provide<br />

information with a linear or ascending semi-circular reading.<br />

So I quickly arrived at the idea of combining a retrogrademinute<br />

hand and a jump-hour indicator.”<br />

For those of you who haven’t experienced the engaging<br />

visual pyrotechnics of a jump-hour and retrograde-minute<br />

watch, this is what happens. The minute hand continues moving<br />

forward in a semi-circular arc until at the end of the 59th<br />

minute — bam — it jumps back to the beginning of its arc, i.e.,<br />

the very first second of the first minute, without losing a fraction<br />

of a second of accuracy. This is thanks to a very cool snailcam<br />

mechanism that loads the spring-powered hand until the<br />

penultimate moment. At the exact same time, the hour indicator,<br />

usually in an aperture somewhere near the center of the dial,<br />

instantaneously jumps. This is, of course, not an original idea;<br />

there have been many jump-hour watches over the years. My<br />

favorites amongst these are the old Gérald Genta Mickey Mouse<br />

watches. Mickey’s hand would serve as the minute indicator<br />

while the jump hour was shown in a porthole beneath his distinct<br />

yellow shoes. And, of course, I also love the iconic Cartier Tank à<br />

Guichet, which dates back to 1928, and features a solid case with<br />

just two windows on what would normally be the dial; one for the<br />

jumping hours and one for the dragging minutes.<br />

Since the creation of the Reservoir brand, Moreau has<br />

offered a charming array of clean, legible, jump-hour watches<br />

characterized by a large arching minute hand, an aperture at<br />

six o’clock for the hours and a linear power-reserve indicator<br />

just under that. The designs of the watches have been inspired<br />

by the worlds of automobiles, aviation and even submarines,<br />

with evocative names like the GT Tour, the Airfight and the<br />

Tiefenmesser, all executed around the same movement, which<br />

starts life as an ETA 2824-2 but then has a proprietary module<br />

for the unique indications added. This module comprises 124<br />

parts and was developed specifically for Reservoir by Télôs<br />

Watch of La Chaux-de-Fonds. And all of these watches I<br />

consider appealing timepieces, with fun contemporary styling,<br />

offered at a competitive price range. So at what point did I<br />

stop thinking about Reservoir Watch as a good brand and start<br />

thinking about the brand helmed by Moreau with the capable<br />

collaboration of his peers François Nakkachdji and François-<br />

176 COLLECTING


Reservoir’s<br />

Hydrosphere, a<br />

retrograde minute<br />

dive watch, is given<br />

the bronze treatment<br />

to evoke artifacts<br />

straight out of a<br />

Jules Verne fantasy.


Artwork by Alain Bouldouyre, commissioned by Reservoir to tell the story of our collaboration.<br />

Marie Neycensas (yes, apparently a prerequisite to Reservoir<br />

management is being named François)… as truly great? That<br />

was the moment I set eyes on Moreau’s dive watch named the<br />

Hydrosphere. I get that there is a seemingly endless number of<br />

brands offering dive watches. And yes, each one claims to make<br />

the most functional, visible and reliable dive watch around. But<br />

with the Hydrosphere, you get something totally different. It<br />

has to be the single most out-of-the-box, “take the path less<br />

traveled,” march-to-beat-of-its-own-drummer dive watch in<br />

existence, and the one and only jump-hour, retrograde-minute<br />

dive watch in Christendom.<br />

AUNIQUESYSTEM<br />

“Wait a minute. Hold up a second,” you say. Because you too<br />

have immediately zeroed in on the fact that a dive watch needs to<br />

have a unidirectional dive bezel to show elapsed time. And this<br />

elapsed time is read from the bezel relative to the minute hand.<br />

Which would absolutely not work in the context of a retrogrademinute<br />

hand. Well, that’s just what is so damn cool about the<br />

Hydrosphere. Moreau has created the very first dive watch bezel<br />

that functions perfectly with his retrograde-minute indicator.<br />

It works like this. The bezel features two sets of indicators. The<br />

ones in red are for use up to 45 minutes and the ones in blue are<br />

for use after 45 minutes. OK, so what exactly does this mean?<br />

Try the following: Imagine your Hydrosphere’s minute<br />

hand is at the 46-minute marker. Now you turn the bezel so<br />

that the red pearl aligns with 46 minutes. OK, now you can<br />

submerge underwater. Checking the bezel at the end of the<br />

59th minute, the minute hand will leap back to zero where it<br />

now aligns with the blue indications on the bezel, telling exactly<br />

the correct elapsed time. If you set the start point on the 47th<br />

minute, the blue indication automatically moves forward by<br />

one minute, meaning that the bezel functions flawlessly to<br />

show elapsed dive time. It also means that the bezel turns in<br />

only one direction, meaning that you can only accidentally<br />

shorten dive time; not accidentally increase it, which could<br />

be dangerous. Because all dive watches need to have either a<br />

seconds hand or running indication, Moreau has placed a subseconds<br />

disc on the same axis as the minute hand, to show you<br />

that the watch is under power. In addition, there is a powerreserve<br />

indicator just beneath the hour aperture. Note that this<br />

— as well as the seconds indicator, minute hand, the minute<br />

scale on the dial and both sets of minute scales on the bezel —<br />

are all massively luminous.<br />

178 COLLECTING


Stage 15’<br />

HOW TO MEASURE THE DECOMPRESSION<br />

LEVEL OF 15 MINUTES<br />

End 15’<br />

Start 0<br />

Before the hand indicates 45 minutes<br />

Before 45’<br />

Says Moreau, “We wanted to create the world’s first<br />

retrograde dive watch. But only on the condition that it is a<br />

truly functional dive watch. I think the way in which we’ve given<br />

massive luminous visibility to all the most vital information,<br />

such as elapsed dive time, seconds and power reserve, makes<br />

the Hydrosphere hugely functional even while being an<br />

engaging and fun watch to observe and play with. For this<br />

reason, we wanted to include a helium release valve in the case<br />

and rate the water resistance to 250 meters — to stress that<br />

when we make a dive watch, we do it seriously.”<br />

Yes, that’s right — the Hydrosphere, which is not only one<br />

of the coolest-looking, but also definitely the most unique dive<br />

watch around, is super functional and actually features a helium<br />

release valve. So if you wanted to take it deep saturation diving,<br />

you could decompress with the watch on without worrying that<br />

expanding helium molecules from your stay in the hyperbaric<br />

chamber would cause the crystal of the watch to pop off. Says<br />

Moreau, “We wanted to create a devastatingly charming watch<br />

but with no compromise as a diving tool.” Despite all this<br />

technical street cred, it is the design of the Hydrosphere that is<br />

so damnably arresting. Whether it’s the Pop Art Frank Stellalike<br />

color fields of primary hues used around the minute track,<br />

the smooth UFO shape of the watch that is reminiscent of both<br />

Ikepod and Max Büsser & Friends, the entire 45mm-diameter<br />

watch (it wears smaller as there are no lugs) just looks epic and<br />

wildly futuristic on the wrist. And at a hair over USD 4,000, we<br />

can say that it is a strong value proposition as well.<br />

AFTER THE HAND INDICATES 45 MINUTES<br />

After 45’ After 45’<br />

End 10’<br />

End 10’<br />

Start 5’ Start 5’<br />

Before the jump of the minute<br />

After the jump of the minute<br />

COLLECTING 179


… we decided with Reservoir to<br />

create a very special version of the<br />

Hydrosphere — one that evokes the<br />

sun as it dips into the water. The setting<br />

sun is a promise that it will rise once<br />

again tomorrow, bringing with it<br />

a brand-new day. It symbolizes the<br />

beginning of 2021, a year that we<br />

know will bring a renewal of hope,<br />

optimism and prosperity to the world.<br />

Above Each watch is numbered and engraved on the caseback.<br />

Below Theboxsetcomeswithaprintofanoriginalartworkby<br />

Alain Bouldouyre for our collaboration.<br />

THE MALDIVES EDITION<br />

When the opportunity arose to create a special-edition watch<br />

with Reservoir, it was without hesitation that I asked for it to be<br />

on the Hydrosphere platform. And as it turns out, we had the<br />

perfect theme. We will be opening our first physical retail shop<br />

in the beginning of 2021. While many might have speculated<br />

that this would be in a major city like London, New York or<br />

Singapore, our first boutique will be located in the Maldives.<br />

Specifically 50 minutes from Malé by speedboat, on a reef<br />

owned by our partners Pontiac Land where they have reclaimed<br />

three islands for three different hotels comprising a total of<br />

almost 300 villas on the water. To celebrate our launch in this<br />

diving and water sports mecca, we decided with Reservoir to<br />

create a very special version of the Hydrosphere — one that<br />

evokes the sun as it dips into the water. The setting sun is a<br />

promise that it will rise once again tomorrow, bringing with it a<br />

brand-new day. It symbolizes the beginning of 2021, a year that<br />

we know will bring a renewal of hope, optimism and prosperity<br />

to the world.<br />

Says Moreau, “We selected bronze because this has been a<br />

material for some of Revolution’s best-selling special-edition<br />

watches, including the IWC Mark XI in 36mm with a George<br />

180 COLLECTING


The color of the dial<br />

evokes the sunset.<br />

Cleverley 200-year-old Russian reindeer-hide strap. I recall<br />

all 150 pieces of this watch sold in 14 minutes in 2019 when it<br />

was launched. But even more because, in the context of a diving<br />

watch, bronze was always the material that [was] used to create<br />

ancient marine elements like hardware, oarlocks, latches and<br />

even propellers. The use of bronze gave our Hydrosphere the<br />

sense that it was an artifact from a Jules Verne fantasy. We loved<br />

the idea of this watch developing a beautiful patina [because<br />

it] was used in the stunning blue waters of the Maldives. To<br />

complement the bronze case, we found a dial with the perfect<br />

color of the sunset, complemented by a beautiful sunray effect<br />

emanating from the center. Then, we found the perfect tone of<br />

brown ceramic for the bezel insert.”<br />

Note that on this special edition, the indexes are rose gold<br />

in color, filled with luminous material, then applied to the dial<br />

for an extra touch of vibrancy and richness from the regular<br />

production watch. The entire design was an interesting exercise<br />

in playing with much warmer color codes, such as the creamcolored<br />

Luminova used on the bezel. The end-result is a watch<br />

with a totally different character — much warmer and somehow<br />

sensual — and we love it. With the watch, we include both a<br />

rubber strap and a NATO strap with bronze hardware and<br />

RESERVOIR × <strong>REVOLUTION</strong><br />

HYDROSPHERE BRONZE “MALDIVES EDITION”<br />

MOVEMENT Self-winding caliber 2824-2 with patented<br />

124-part module; jumping hour; retrograde minutes;<br />

37-hour power reserve<br />

CASE 45mm; satin-finished bronze; water-resistant to 250m<br />

STRAP Rubberwithbronzebuckle,additionalNATOfabric<br />

mounted on bronze stirrups<br />

PRICE USD 4,400<br />

AVAILABILITY Limited Edition of 100 pieces<br />

keepers. This is an all-new strap design for us and is exclusive<br />

to the Revolution model. The Reservoir × Revolution Bronze<br />

Hydrosphere will be made in a limited edition of 100 pieces and<br />

is priced at USD 4,400. It also comes with a print of an original<br />

artwork by Alain Bouldouyre, commissioned by Reservoir to<br />

tell the story of our collaboration in the lush and wonderous<br />

Maldives. Says Moreau, “It’s funny, when I look at the watch and<br />

dream of wearing [it] in the Maldives, I am filled with optimism.<br />

In some ways, the watch fills me with hopefulness for the<br />

future.” I am most inclined to agree with him.<br />

COLLECTING 181


Moritz Grossmann Benu<br />

37 Steel with Grand<br />

Feu Enamel Dial for<br />

Revolution & The Rake<br />

We collaborate with Moritz Grossmann on the<br />

special-edition Benu 37 Steel that both inherits and<br />

reinvents the traditions of Saxon watchmaking.<br />

Words Wei Koh<br />

G<br />

lashütte, the somnambulant Saxon hamlet, is not only<br />

the birthplace of German watchmaking, but also a<br />

town where female watchmakers have contributed<br />

vastly to the lexicon of modern horology. Case in point number<br />

one is Annegret Fleischer, the goddess of the chronograph,<br />

who created the movement for the groundbreaking A. Lange<br />

& Söhne Datograph. But Christine Hutter is, in addition<br />

to being a watchmaker, the only woman to have founded an<br />

independent watchmaking brand and run it as CEO. And<br />

from the perspective of technical creativity, her brand, Moritz<br />

Grossmann, ranks up there with some of the most sublime in<br />

her field. Her watchmaking pedigree couldn’t be more flawless.<br />

She worked initially as a watchmaker at Glashütte Original and<br />

then A. Lange & Söhne, but a desire to fully master distribution,<br />

182 COLLECTING


communication and branding led her to roles in these areas.<br />

It was at this time that an idea began to coalesce in her mind.<br />

She explains, “Watchmaking is in our blood in Glashütte and<br />

so many of us have parents and even grandparents who were<br />

watchmakers. For everyone, the name Moritz Grossmann<br />

is incredibly meaningful, because in 1878, he founded the<br />

German School of Watchmaking here in our town. Students<br />

from all over Germany and beyond would come here to learn<br />

this craft. Grossmann was also a prolific watchmaker in his<br />

own right and his dial designs and movements in his pocket<br />

watches contributed a great deal to what we think of today as<br />

German watchmaking.” Indeed, Grossmann, who created<br />

his eponymous brand in 1854, was revered by horologists<br />

throughout Europe. He even received first prize from the<br />

British Horological Institute in London for his 1866 treatise,<br />

“On the Detached Lever Escapement.”<br />

Thus inspired, Hutter acquired the rights to the Moritz<br />

Grossmann name in 2008. She set up a manufacture with the<br />

expressed purpose of ensuring that “the Moritz Grossmann<br />

name would never be sullied by ETA ébauche movements”<br />

— a provocative statement about her in-house movement<br />

intentions. Accordingly, the watch world stood by with some<br />

amount of scrutiny when her first watch was released in 2010.<br />

But the thing was, this timepiece named “Benu” was good.<br />

Actually, it was really very good. Says Hutter, “I like to think of<br />

the rebirth of Moritz Grossmann as a resurrection, which, while<br />

contemporary in spirit, is profoundly inspired by the iconic<br />

codes of German watchmaking created by our founder. As such,<br />

I came upon the name ‘Benu,’ which comes from Egyptian<br />

mythology about a divine bird, a heron that was consumed by<br />

fire but left an egg that would hatch into another heron the next<br />

morning. For me, it was making a statement about our roots and<br />

becoming the bridge between the past and the future.”<br />

Instead of pinions mounted<br />

on rubies, they’re mounted on<br />

white sapphires. And instead<br />

of blued hands and screws,<br />

they are flame-treated to a<br />

unique purple hue.<br />

MORITZ GROSSMANN’S TECHNICAL CREATIVITY<br />

One look at the movement of the Benu, and you can immediately<br />

see the link Hutter forged between these two realms. The<br />

Moritz Grossmann caliber 100.0 has bridges and plates crafted<br />

exclusively from untreated German silver. This material, which<br />

is also used by A. Lange & Söhne, famously oxidizes with<br />

human contact and thus has to be treated with the greatest of<br />

care during assembly. But the benefit of German silver is its<br />

wonderfully warm color, which has a tendency to deepen with<br />

age. The two-thirds plate construction comes straight from<br />

Grossmann’s historic playbook. But the details here are truly<br />

Left Moritz<br />

Grossman CEO<br />

Christine Hutter.<br />

Right The<br />

manufacture in<br />

Glashütte.<br />

COLLECTING 183


ewitching. Instead of rubies, Hutter mounted pinions on<br />

white sapphires. Further, every one of these sapphires is fixed<br />

with a gold rim named a chaton, and fixed to the plate using<br />

screws. While most German watch brands flame-blue these<br />

screws, here they are flame-treated to a different temperature,<br />

which results in a unique purple hue that Hutter would use as<br />

a visual signature for the Grossmann brand. The movement is<br />

a masterpiece of hand finish. Glashütte stripes (not Geneve<br />

waves) are applied with artful delicacy and sumptuously<br />

counterpointed by hand-executed bevels. One of the most<br />

stunning details is, of course, the double-spiral sunray finish<br />

on the ratchet wheel which winds the mainspring. The crown<br />

wheel driving it, not to be outdone, is the recipient of spéculaire<br />

or black polish, the effect of hand polishing something so<br />

perfectly that it no longer reflects light. Then there is the<br />

gorgeous hand engraving of the balance cock and the small cock<br />

that is dedicated to retaining the escape wheel. In the original<br />

version of the caliber 100.0 this was not fully visible, but<br />

with the launch of the Benu 37 in 2018 (37mm in diameter as<br />

opposed to the original Benu’s 41mm diameter) the two-thirds<br />

plate was reworked to reveal the escape cock as a transcendent<br />

element of hand craftsmanship.<br />

Then there is the regulator used on the balance cock. As<br />

opposed to a swan-neck-style regulator used by some of<br />

her other Saxon brethren, for her movement, Hutter chose a<br />

micrometer screw regulator. Here, the index of the regulator<br />

is moved up or down to change the effective length of the<br />

hairspring using an adjuster that is fixed at the bottom edge<br />

of the balance cock. This means that the movement has to be<br />

taken out of the watch in order to be regulated. Says Hutter,<br />

“Yes, but the benefit to this system is that it is much more<br />

stable than other regulators. Once it is set, it remains in<br />

place — it is incredibly stable. And at Moritz Grossmann, we<br />

prefer this approach.” Over the ensuing decade, thanks to<br />

Hutter’s technical creativity, Moritz Grossmann has gone from<br />

strength to strength, with notable creations such as the first<br />

stop-seconds tourbillon that uses a human hair as a brake on<br />

the balance wheel. This hair is woven into a tiny brush that is<br />

located at the 25th-minute position next to the tourbillon.<br />

The Moritz Grossmann<br />

Autum “Hommage” paired<br />

with an original 1872<br />

Moritz Grossmann pocket<br />

watch that was auctioned<br />

by Christie’s was the spark<br />

for the entire project.<br />

Instead of the more typical swan-neck-style<br />

regulator, you’ll find the micrometer screw<br />

regulator on the balance cock in the caliber<br />

100.0 movement.<br />

184 COLLECTING


Left The flamed purple color on<br />

the spade-shaped hands.<br />

Right The balance bridge is<br />

hand-engraved in the Glashütte<br />

tradition.<br />

A BRIDGE BETWEEN THE PAST AND THE FUTURE<br />

In 2018, to celebrate the 10th anniversary of the brand,<br />

Christine Hutter curated an amazing collection of vintage<br />

Moritz Grossmann watches paired with her timepieces which<br />

was auctioned by Christie’s. Amongst the auction lots was a very<br />

interesting and unique Atum 37mm by 9.2mm slim Hommage<br />

wristwatch that was paired with a pocket watch with movement<br />

number 6126 made by Moritz Grossmann in 1872. To me, this<br />

wristwatch featured one of the most stunning dials I’d ever set<br />

my eyes on. The elegance of the ultra-slim Roman numerals,<br />

surrounded by the delicately printed chemin-de-fer minute<br />

indicator and contrasted by the four diamond-shaped markers<br />

at the cardinal points, was wonderful. It was the most perfect<br />

example of Zen reductionist tranquility I’d seen in recent years,<br />

and, in some ways, it staged a serious challenge to Laurent<br />

Ferrier’s wonderful language of restrained elegance. But this<br />

hand-fired enamel dial watch was only created in this one<br />

unique execution. Or so I thought, until I had the opportunity<br />

to speak to Christine Hutter on her visit to Singapore last year.<br />

Remarking on the majesty of this watch, she asked if we<br />

might consider collaborating on a version of the timepiece<br />

together. Of course, I was humbled and delighted to acquiesce.<br />

She pointed out that the Benu Heritage 37mm case, which<br />

was launched in April 2018, was exactly the same shape and<br />

dimension and could offer us the perfect platform to start.<br />

We soon returned to her very original idea when she founded<br />

Moritz Grossmann, which was to forge a link between Saxon<br />

watchmaking’s past and future. From the past, we selected a<br />

grand feu enamel dial similar to the pièce unique auctioned<br />

by Christie’s. But instead of white, we decided on an ivorycolored<br />

dial with black Roman indexes, but contrasted by a<br />

soft seductive deep purple chemin de fer, which perfectly<br />

complements the signature flamed purple color on her lovely<br />

spade-shaped hands. To perfectly express the idea of ultimate<br />

horological tranquility, we decided to omit the seconds hand.<br />

This would, after all, be the watch of a flaneur or a boulevardier,<br />

an individual for whom time is a luxury, and it would simply not<br />

do to allow the banal encroachment of a small seconds indicator.<br />

The case would come from the future and would, specifically,<br />

be in stainless steel, the only alloy of this material that can be<br />

hand polished to mirror-like perfection. The movement would,<br />

of course, be the German silver masterpiece of the Benu 37,<br />

which allowed for the unencumbered view of the engraved escape<br />

wheel cock. The balance wheel and winder of the movement are<br />

now also manufactured in-house, allowing Christine Hutter the<br />

dignity of a movement she can call truly in-house. The end result,<br />

the Benu 37 Steel with grand feu enamel dial for Revolution &<br />

The Rake, is one of my favorite collaborations, simply because<br />

it epitomizes a spirit of total authenticity embodied by Moritz<br />

Grossmann and Christine Hutter. And, if I may say so, at 37mm<br />

in diameter and 9.7mm in height, rendered as an expression<br />

of 19th-century evocative calm, it is the perfect watch for that<br />

individual who lives an understated life full of nuanced riches<br />

and calm meditational sybaritism.<br />

COLLECTING 185


Holthinrichs Brutal<br />

Elegance Ornament<br />

Revolution and Refined<br />

Elegance Ornament<br />

The Rake Limited Editions<br />

Michiel Holthinrichs first amazed us with his 3D-printed<br />

Ornament watch; this year the Delft-based watchmaker<br />

continues to impress by collaborating with Revolution and<br />

The Rake on two sublimely elegant limited editions.<br />

Words Wei Koh<br />

Opposite page<br />

The Holthinrichs Brutal<br />

Elegance Ornament<br />

Revolution Limited<br />

Edition.<br />

Below<br />

Michiel Holthinrichs.<br />

O<br />

ne of my favorite discoveries of 2020 has been<br />

Holthinrichs Watches. Michiel Holthinrichs who is<br />

based in Delft, a town about 50km from Amsterdam,<br />

has created precisely the type of watch that I feel the collector<br />

community was searching desperately for. Why? Well, first<br />

he created an all-new design that is simultaneously different<br />

and intriguing but somehow familiar and comforting. Part of<br />

what makes his perfectly sized 38mm case so unique is his use<br />

of 3D printing, which allows a remarkable level of complexity,<br />

particularly in the amazing massive architectural voids he<br />

creates along the caseband and through his signature lugs which<br />

are skeletonized along two axes and are to me reminiscent of the<br />

flying buttresses of France’s iconic Nantes Cathedral. I think<br />

it will come as no surprise that Michiel was an architect in a<br />

previous life. If there was a prize for sexiest modern watch lugs,<br />

I would be engraving Michiel’s name on the trophy.<br />

The second thing I love about Holthinrichs is that each and<br />

every watch is made by him, meaning he applies the angling<br />

to the handmade hands, he is the one applying the angles and<br />

the engraving to the baseplates and bridges of every one of his<br />

highly modified vintage Peseux movements. In a world where<br />

automation even in the rarefied field of horology rules the day, it<br />

is refreshingly human to have the hand of the man whose name<br />

is on the dial actually finish and assemble every timepiece that<br />

leaves his workshop. The closest equivalent I can think of is the<br />

ultra-cool Akira Nakai of Rough World aka Rauh-Welt Begriff,<br />

the famed Japanese Porsche customizer who insists to fit each<br />

and every car with his signature fender flares, nose and speed<br />

tail personally. There are amazing videos of him traveling the<br />

world and taking his air saw to freshly painted Porsche fenders<br />

as he cuts them to make way for his magnificently bombastic<br />

wheel arches. Does this create scale issues for old-school<br />

craftsmen like Holthinrichs and Nakai? Of course it does.<br />

COLLECTING 187


As demand for Michiel’s watches surges, he is already having<br />

trouble keeping up with all the orders. But he likes it like that.<br />

Amusingly, when I spoke to him last he told me he was “buried<br />

in fulfilling the orders for this year, but super happy and loving<br />

my work.” But such is the nature of handcraftsmanship and<br />

I feel that the wait for the Holthinrichs watch is part of the<br />

experience. I particularly love that he militates against other<br />

critically acclaimed brands that are essentially clever designs<br />

with totally outsourced manufacturing.<br />

Finally, what I love best about Michiel is his honesty.<br />

Considering the buzz around him as one of the hottest<br />

independent horological commodities, he could probably<br />

charge twice to three times as much for his watches. But he<br />

doesn’t. He explains, “Sure, I’ve received offers for more to<br />

even skip the line for my watches but that’s just not the type of<br />

person I am or the type of brand I want to have. We are very<br />

down-to-earth people in Delft. I want my customers to feel that<br />

they receive a real value in the watch that I’ve created for them. I<br />

think that especially today there is a real search for authenticity<br />

and I hope my watches represent that.”<br />

HOLTHINRICHS × <strong>REVOLUTION</strong><br />

AND THE RAKE<br />

Considering the not-insubstantial demand for his watches<br />

then, I was surprised and touched that he reached out to<br />

propose a collaboration on a small series of handmade watches<br />

after I wrote an article on him previously. Little did I know too,<br />

that The Rake had been essential in building his initial interest<br />

in watches. Michiel confides, “I learned about ultimate classic<br />

style through The Rake, and becoming interested in clothing and<br />

style, this inevitably led me to watches.”<br />

The idea that Michiel had was intriguing. He explained,<br />

“I am a fan of both your magazines — Revolution which is one<br />

of the best and coolest watch magazines and websites around,<br />

and also The Rake which is really a unique<br />

voice for classic elegance. Why don’t<br />

we create a different design for each of<br />

these, one for Revolution and one for The<br />

Rake?” Without hesitation I immediately<br />

agreed and so we assembled a black ops<br />

team consisting of Ross Povey, my UK<br />

editor-in-chief, and Sumit Nag, my<br />

head of online, and began to discuss<br />

the concepts. We decided immediately<br />

to identify one signature shared design<br />

trait that could be carried across both<br />

the Revolution and The Rake model<br />

watches. As I had been buried in my<br />

massive story about Patek Philippe’s<br />

vintage chronographs, specifically the<br />

reference 130 and the reference 1463, I had been poring over<br />

images of these watches. Time and again I had remarked to<br />

Ross and Sumit about the near-hallucinatory beauty of the<br />

rare Breguet-numeral-dial versions of these watches. And so<br />

almost immediately Ross proposed, “Why don’t we use Breguet<br />

numerals?” I was sold.<br />

“I love it,” was Michiel’s reply. And like that he was off on<br />

his design process. Holthinrichs features two very different<br />

case finishes for his Ornament model case. The traditional<br />

finish is smooth-polished and sublimely elegant. But he also<br />

offers what he calls the RAW Ornament, which features a case<br />

surface that looks like it was roughhewn out of granite with a<br />

chisel and a hammer while drinking whiskey straight out the<br />

bottle. It looks like an even more brutal version of the sandcast<br />

magnesium parts found in old Formula 1 cars and super bikes.<br />

And these two finishes gave Michiel the idea for distinguishing<br />

the two watches. He explained, “For Revolution which brought a<br />

‘cool’ attitude to watch journalism, I want to make a watch that<br />

is inspired by Brutal Elegance. We will use the RAW Ornament<br />

case as the foundation for this. But for The Rake which is about<br />

style, I want to make a watch that epitomizes Refined Elegance.<br />

The type of watch a boulevardier or flaneur would wear.” We<br />

loved the idea.<br />

BRUTAL ELEGANCE ORNAMENT LIMITED EDITION<br />

The watches that Michiel designed are as follows. For<br />

Revolution he created the B.E.O or Brutal Elegance Ornament.<br />

This features a 38mm steel case in his signature raw finish<br />

which looks like a sandblasted treatment but is actually the way<br />

the metal emerges from the 3D-printing process. The benefit<br />

to this is significant because although sandblasting creates<br />

a robust-looking finish, it is actually extremely delicate and<br />

scratches very easily. Conversely, the raw finish from Michiel’s<br />

3D printing is relatively resistant to scratching. It is also<br />

The dial of the normal<br />

RAW Ornament looks as<br />

though it was roughhewn<br />

straight out of granite,<br />

and the same technique<br />

is used on the Revolution<br />

edition.<br />

188 COLLECTING


Themovementonthewatch<br />

also keeps with the frosted finish<br />

found on the dial.<br />

uniquely identifiable as he is the only individual in watchmaking<br />

that uses this technique for his cases. As such, his “raw” look<br />

acts as a visual identifier for his brand. The beauty of the raw<br />

finish is sublimely contrasted by the high polishing applied to<br />

areas such as the lugs and the crown. This is a hugely laborintensive<br />

process. Michiel laughs, “I have to finish each of these<br />

cases with a small file and sand paper to achieve the level of<br />

refinement I feel is necessary.” To keep the brutal theme going,<br />

Michiel selected a dial with a similar brutal sandblasted-type<br />

finish. But this is contrasted by stunning high-polished applied<br />

Breguet numerals. Says Michiel, “If you look closely you will see<br />

these numerals have sharp straight edges to keep a maximum<br />

of dramatic contrast with the dial. This idea of dynamic tension<br />

between roughness and refinement is something I learned from<br />

architecture and perhaps most from Le Corbusier.”<br />

For the Brutal Elegance Ornament, Michiel worked on<br />

different minute tracks including applied markers but finally<br />

arrived at a technique that looks like dots fixed to the dial but<br />

actually aren’t. He explains, “Because my dials are also 3D<br />

COLLECTING 189


The Refined Elegance<br />

Ornament Limited Edition<br />

for The Rake fitted on a<br />

beads of rice bracelet.<br />

The Japanese lacquer comes<br />

with a high-gloss finish, which<br />

Michiel proudly stamps with<br />

thewords“MadeinDelft”.<br />

Using 3D printing,<br />

there is a message<br />

written into the<br />

caseband of the watch.<br />

190 COLLECTING


Each watch takes up to six weeks to complete upon<br />

ordering, as they’re all handmade by Michiel himself,<br />

which means if you want your name engraved on<br />

the back of the movement, you totally can.<br />

printed, I could specify to have these dots for the minutes that<br />

stand out in relief from [the] dial but they are actually part of<br />

the printing process.” The result is a watch that expresses a<br />

sense of refined brutality that Michiel complemented with a<br />

rough and heavy buffalo strap.<br />

For the movement, he wanted to keep the sandblasted effect<br />

and used a stunning frosted finish to the white rhodium-treated<br />

mainplate and bridges. The evidence of laborious hand work<br />

is on full display here. Says Michiel, “All the edges of the<br />

bridges are beveled and polished by me with sharp inward and<br />

outward angles that collectors will recognize as signs of real<br />

handmade anglage. There’s no milling machine that is capable<br />

of creating these sharp inward angles. Similarly, all the screw<br />

heads are black polished by hand to achieve a mirror-like<br />

surface that doesn’t reflect light.” Michiel’s slavish devotion<br />

to detail doesn’t end with the movement. He cuts every one of<br />

his own watch hands from extra-hard, rust-resistant spring<br />

steel and then bevels and polishes them by hand. He says,<br />

“I feel that even if you don’t tell the owner about how much<br />

hand work goes into his watch, he senses it unconsciously and<br />

it resonates with him.”<br />

REFINED ELEGANCE ORNAMENT LIMITED EDITION<br />

For The Rake’s R.E.O or Refined Elegance Ornament, Michiel<br />

began with his high-polished 38mm Ornament steel case. He<br />

explains, “Immediately when I thought of a dandy’s watch, I<br />

thought of a grand feu enamel dial. But this would immediately<br />

shift our target price of 5.5K euros up dramatically. So I ended<br />

up using the Japanese lacquer that I have experience with from<br />

my Blue Delft Limited Edition.” This material, also called<br />

“stretched lacquer,” is applied in layers and when it is finished,<br />

comes remarkably close to the look of grand feu enamel but<br />

without the fragility or super-high cost. Says Michiel, “Because<br />

I knew we were going to have to drill holes in the dial for the<br />

applied Breguet numerals, I thought this was the best course.”<br />

Michiel’s attention to detail came down to creating a slightly<br />

different type of Breguet numeral than he used on the Brutal<br />

Elegance dial. He explains, “Here I used numerals with a softer<br />

rounder profile which I feel complemented the lush, stunning<br />

high-gloss look of the Japanese lacquer dial better.”<br />

For the minute indexes and his logo, Michiel selected a soft<br />

gray pad-printing technique which evokes faded indexes in<br />

vintage enamel. He explains, “Initially I tried black print but it<br />

came off too harsh. I wanted something more subtle and timelesslooking<br />

and after many experiments arrived at this gray.” For<br />

the movement, by this point, Michiel and our team had grown so<br />

enamored with the frosted finish applied to the Brutal Elegance<br />

Ornament that we wanted to continue with this finish for our Rake<br />

watch. Says Michiel, “There was of course the temptation to do a<br />

Côtes de Geneve and blued screws finish but there is something<br />

both charming and unusual about the frosted finish. A lot of<br />

watchmakers don’t like to use this because it shows every mark<br />

that’s made on the movement, but it is also reminiscent of the<br />

finish that was used in traditional British watchmaking in the 18th<br />

century. Since The Rake is based in London we thought this could<br />

be a fun nod to the magazine’s roots.” The takeaway from our<br />

collaboration with Holthinrichs is that he considers every detail of<br />

his watches over and over. He explains, “We also included a kind<br />

of hidden message in the caseband of the watch which is deeply<br />

recessed so it is subtle and something for the owner to discover.<br />

I love little touches like this.”<br />

Finally, for the Refined Elegance watch, Michiel and I<br />

wanted to add another signature touch in the form of a “beads<br />

of rice” bracelet reminiscent of the vintage Gay Frères bracelet<br />

worn with a wide array of watches by renowned collectors such<br />

as Auro Montanari, also known by his pseudonym of John<br />

Goldberger. Says Michiel, “To me this kind of ‘beads of rice’<br />

bracelet is the ultimate touch of style and elegance and so we had<br />

to add it to the watch. It took me a while to find a manufacture<br />

that made one with the quality I required, but I finally found a<br />

great company in Germany that made the perfect one.”<br />

Both watches will be limited to 10 examples each at 5,500<br />

euros without VAT. Each watch takes up to six weeks to<br />

complete upon ordering, as they’re all handmade by Michiel<br />

himself. Which brings me to my final point, if you want your<br />

name engraved on the back of the movement, you totally can.<br />

COLLECTING 191


New Era<br />

Bell & Ross creative director<br />

Bruno Belamich introduces<br />

chronograph functionality to<br />

the innovative BR 05, addressing<br />

the needs of the here and now.<br />

Words Stephen Watson<br />

Photo courtesy of Bell & Ross<br />

Challenge is always a source of<br />

motivation. We must innovate<br />

constantly, maintaining and<br />

creating a dynamic dream. We felt it<br />

was time to synthesize the energy of city<br />

life, capturing its rhythm and matching<br />

its pace. We wanted to create a watch<br />

with the iconic Bell & Ross case and<br />

merge it with a steel bracelet, creating a<br />

new urban instrument exuding strength<br />

and elegance. The BR 05 chronograph<br />

is our latest jewel, a masculine,<br />

sculptural, captivating timepiece.<br />

The goal was to develop an<br />

intermediate model between our<br />

square-cased utilitarian icons, and<br />

the rounded, classical references in<br />

our Vintage line. The BR 05 is the<br />

missing link between those two existing<br />

collections and their case shapes. The<br />

BR 05’s round shape takes cues from<br />

aviation history, while its squared<br />

proportions suggest a tool for robust, professional use. The idea<br />

was to bridge the professional world with the urban landscape,<br />

transitioning from off-road to on-road. With this new line in<br />

mind, we did not want to create a city watch, but a Bell & Ross<br />

watch made for the city.<br />

This type of design harks back to a category of sleek sports<br />

watches that appeared in the ’70s, infused with Bell & Ross’s<br />

signature identity. The result is both striking and modern.<br />

The BR 05 enrolls our iconic design in this new category of<br />

integrated-bracelet watches. With the BR 05, we indeed enter<br />

into new territory with different challenges. But we will always<br />

remain faithful to our origins, developing new Vintage and<br />

Instrument watches. In that spirit, the BR 05 instrument is ideal<br />

for the busy man about town, one eager to face life’s modern<br />

challenges, to control time and destiny: the urban explorer.”<br />

– Bruno Belamich, Creative Director, Bell & Ross<br />

Bell & Ross BR 05 Chrono Ref. BR05C-BL-ST; Satin-finished and<br />

polished steel; Black sunray dial with Super-LumiNova filled<br />

applique numerals and indexes; Hours, minutes, small seconds<br />

at three o’clock, and date; Chronograph with 30-minute counter<br />

at nine o’clock, central chronograph seconds; Self-winding<br />

mechanical caliber BR-CAL.301; Black rubber strap or polished<br />

steel bracelet; USD 5,900 on rubber strap, 6,400 on stainlesssteel<br />

bracelet; bellross.com<br />

192 FINAL THOUGHTS


www.grand-seiko.com/us-en

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