REVOLUTION_International_Vol 57
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CELEBRATING THE MACHINE WITH A HEARTBEAT<br />
INTERNATIONAL VOL. <strong>57</strong><br />
ZENITH — DEFIANTLY CHALLENGING THE FUTURE<br />
USA ISSUE 04 WINTER 2020<br />
A COLORFUL<br />
YEAR LIKE<br />
NO OTHER<br />
THE 2020<br />
<strong>REVOLUTION</strong><br />
WATCH AWARDS<br />
THE HISTORY OF<br />
THE AUDEMARS<br />
PIGUET<br />
PERPETUAL<br />
CALENDAR<br />
A BREGUET<br />
COLLECTION<br />
GROWS<br />
IN HARLEM<br />
ZENITH<br />
Defiantly Challenging the Future<br />
WINTER 2020 $14.95US<br />
USA 04
TIME INSTRUMENTS<br />
FoR Urban Explorers<br />
The integrated design, optimal dimensions, comfortable style and carefully executed finishes of the BR 05<br />
make it perfectly suited for urban life. Full of character, this instrument exudes strength and elegance.<br />
The BR 05 is the latest jewel of masculinity from Bell & Ross.
BR 05 collection<br />
Automatic 40mm 100m water-resistant bellross.com
COVER STORY<br />
70 ZENITH:<br />
Past, present, future<br />
SPLIT SECONDS<br />
22 Spotlight - Gérald Genta and Bvlgari<br />
24 New debuts from Richard Mille, Oris, and more<br />
42 It’s easy being green<br />
44 Heavenly ladies introductions see stars<br />
46 A spectrum of watches for a colorful year<br />
50 Porsche Design, Global Tastes, New Security<br />
58 Executive Profiles - Blancpain and Omega<br />
THE FEATURES<br />
70 Introducing the Zenith Defy Classic Carbon<br />
82 Rado’s Captain Cook Sets Sail<br />
88 The next-gen comes of age<br />
94 Style-Timetoplayagame?<br />
102 The 2020 Revolution Awards<br />
124 Vibrant color sets a new tone - Get happy!
WILD, ICONOCLASTIC,<br />
REBELLIOUS<br />
132<br />
The Complete History of<br />
Audemars Piguet Perpetual Calendar<br />
COLLECTING<br />
164 A Harlem renaissance of the Breguet Type 20<br />
170 Interview with Alfredo Paramico<br />
176 Introducing the Reservoir x Revolution Hydrosphere Bronze Maldives Edition<br />
182 Introducing the Moritz Grossman Benu 37 Steel for Revolution & The Rake<br />
186 Introducing two Holthinrichs limited editions in collaboration with Revolution & The Rake<br />
192 A New Era for the Bell & Ross BR 05
BOUTIQUES<br />
FIFTH AVENUE • BEVERLY HILLS<br />
BAL HARBOUR • MIAMI<br />
LAS VEGAS • PALM BEACH<br />
DALLAS • ORLANDO • HOUSTON<br />
SAN FRANCISCO • SCOTTSDALE<br />
Tel. +1 (646) 582 9813<br />
CLASSIC FUSION<br />
40 YEARS ANNIVERSARY
his issue of Revolution represents the final issue of<br />
2020. And what a year it’s been, with global upheaval<br />
unlike anything that any of us has experienced<br />
in our lifetimes. And through it all, I have to say<br />
the creativity of the watch industry has offered me a muchwelcome<br />
reprieve and escape from what has sometimes<br />
felt like a relentless tide of ominous news — in particular,<br />
watches like Omega’s incredible “Silver Snoopy Award” 50th<br />
Anniversary Speedmaster, which celebrates the mighty Swiss<br />
watch brand’s receiving of this coveted award for outstanding<br />
service back in 1970. The story of how a Speedmaster allowed<br />
Apollo 13’s astronauts to time their crucial 14-second rocket<br />
bursts to angle their crippled spacecraft, so that it would<br />
make it safely back to Earth and neither burn on re-entry<br />
nor bounce off the atmosphere, still resonates with us today.<br />
Says my friend Raynald Aeschlimann, the CEO of Omega,<br />
“The Silver Snoopy Award and this watch is a reminder that<br />
human beings are capable of overcoming incredible difficulty,<br />
and this story of mental and physical resilience resonates<br />
this year more than ever.” What was so wonderful about the<br />
watch he created was that, with the animation on the back<br />
of it, where Snoopy in his command module begins flying<br />
through space when you activate the chronograph — get this,<br />
he appears visible for precisely 14 seconds — it was an act<br />
of pure, unadulterated watchmaking joy. It reconnected us<br />
with our childhood in a way, reminded us of our dreams when<br />
we were young, and uplifted us and made us smile. I would<br />
like to take this moment to applaud Raynald as well as Jean-<br />
Pascal Perret and Gregory Kissling for this beautiful watch.<br />
Similarly, Rolex created a wonderful act of horological<br />
edification when it took one of its most coveted dials, the famous<br />
“Stella” launched in the 1970s, and placed these multi-colored<br />
gems inside one of its most accessibly priced references, the<br />
Oyster Perpetual. Typical of Rolex, they didn’t boast about<br />
the incredible value represented by this watch, which includes<br />
a case in 904L Oystersteel, the newish 3230 movement with<br />
their proprietary escapement and Chromalight indexes, all at a<br />
hair over five thousand US dollars. But what was clear was that<br />
Rolex wanted to create one of its most coveted watches at a price<br />
that made it accessible to a great many people. Whether or not<br />
those people will be able to acquire these “vibrant-colored”<br />
Oyster Perpetuals offered in 41mm and 36mm case sizes will<br />
be the main question. And I have to say I’m a little concerned<br />
FOUNDER’S NOTE<br />
when full sets of these watches are already making it to auctions<br />
intended for vintage watches, because in some ways this helps to<br />
legitimize the profiteering that has become endemic today.<br />
On that subject, watch brands, in particular the most<br />
successful brands such as Rolex, Patek Philippe, Audemars<br />
Piguet, Richard Mille, Tudor and Omega, need to be careful.<br />
Especially in the case of the first three brands where it seems<br />
that many of their watches are constantly out of stock at official<br />
retailers or their own boutiques, yet all of these references<br />
can be found in abundance on secondary websites but at huge<br />
premiums. The brands of course don’t benefit from these<br />
premiums, except as an expression of their rock-solid brand<br />
equity. It’s the dealer network that does. But at the same time,<br />
the question has to be asked: How is it that these watches all end<br />
up in the hands of dealers? The simple answer is that whoever it<br />
is that decides how the watches are allocated either decides to<br />
sell it directly to a dealer, or sell it to someone who will in turn<br />
sell it to a dealer or resell it themselves. This is really not cool<br />
and, as a result, several of these brands have created a great deal<br />
of unhappiness and resentment from real customers that simply<br />
want to walk into a shop and put their hard-earned money<br />
down to buy the watch of their dreams. By not controlling this<br />
aftermarket/secondary sales problem, the implied statement is,<br />
“You’ll have to dig deeper into your pockets and pay an unfair<br />
markup simply to get the same watch, and we don’t care.” Or<br />
alternatively, the perception could be that brands only want<br />
their watches to be purchased by “hedge fund assholes” who
CALIBER RM 037<br />
RICHARD MILLE BOUTIQUES<br />
ASPEN BAL HARBOUR BEVERLY HILLS BOSTON BUENOS AIRES<br />
CHICAGO LAS VEGAS MIAMI NEW YORK ST. BARTH VANCOUVER<br />
www.richardmille.com
don’t care about the premium or consciously like it because it<br />
shows that they can afford it. But now the watch has become<br />
weaponized as an aggressive symbol of affluence, and all the<br />
sincerity that went into conceptualizing something like the<br />
vibrant-dial Oyster Perpetuals and pricing it so decently has<br />
been subverted.<br />
Is it fair to say that it is simply human nature to profit and<br />
that retailers that are unable to charge a premium on that hotly<br />
contested watch deserve to maximize their profit in other<br />
ways, such as insisting you buy an assload of high-margin,<br />
white-label jewelry in order to be allocated that <strong>57</strong>11, 15202 or<br />
Rainbow Daytona? The only people who can afford to do this<br />
are dealers who will dump the jewelry somehow and then take<br />
the Nautilus or Rainbow Daytona to be resold on the secondary<br />
market. Well, to me, this is fucked up. And the fact that retailers<br />
are allowed to get away with this with impunity needs to change.<br />
We let people get away with that because as Jean-Claude Biver<br />
explains, “We are still stuck in the 20th-century mindset that<br />
greed is good, and that if you do not maximize profit, you are<br />
a fool. But look where that has brought us. In 100 years, we<br />
have destroyed the planet and brought about so much disparity<br />
and suffering.” And so watch brands, I urge you to be at the<br />
forefront of the shift to ethical capitalism. You have already<br />
made your manufactures carbon-neutral; you already create<br />
a wonderfully ethical object which takes only the power of<br />
the human wearing it to run forever. Help put an end to this<br />
needless profiteering because it is poisoning the enjoyment and<br />
passion for collecting watches. And what about the dealers that<br />
claim that they have a right to make as much money they can?<br />
Well, I would reply, “No, you don’t. Not if you rob someone of<br />
their dream of owning a watch, and not if you poison the soul of<br />
watch collecting.”<br />
At this point, I am sure I shall be accused of communism,<br />
as I have already been declared an agent of communist China<br />
by Trump supporters on Instagram. For the record, I am not.<br />
And if you knew me, you would understand that my favorite<br />
part of any trip to China is getting on a plane to leave China.<br />
But since the subject of China is upon us, let me explain to you<br />
that the reason watches are in such demand is not a policy of<br />
intentionally undersupplying the market by brands, but because<br />
there has been a strong and permanent global alignment of<br />
taste. A few years ago, everyone outside of China wanted Patek,<br />
Rolex and AP but in China they wanted, let’s just say, other<br />
stuff. But as a result of the world’s interconnectivity and in<br />
particular social media, everyone in China basically woke up<br />
and realized they wanted Patek, Rolex and AP as well. The result<br />
was a massive surge in demand — you are aware there are quite<br />
a few people in China — which has placed these brands in a<br />
position where they are genuinely struggling with supplying<br />
enough watches. Understanding the Swiss, we can see they<br />
are trying to increase production but slowly and methodically,<br />
which means there will still be an imbalance between supply<br />
and demand for some time and maybe forever. Patek is opening<br />
a new manufacture this year. And from what I can understand,<br />
Rolex has been steadily increasing production but slowly and<br />
conservatively as fits their nature.<br />
The last thing I want to discuss is all the hate and vitriol<br />
I see on the comments section on various watch pages on<br />
social media. Interestingly, while studying the phenomenon<br />
the Germans call Schadenfreude or the delight we take at the<br />
suffering of others, scientists decided to map what happens in<br />
the human brain using an MRI machine. What they found was<br />
when you delight when your football team wins, or when you<br />
or your friends succeed, the part of the brain that is triggered<br />
is the same part that deals with morality and ethics. But when<br />
you take delight in your rival team losing, or your enemies or<br />
rivals suffering, the part of the brain that is triggered is the<br />
same part that releases dopamine and is most responsible for<br />
self-pleasure and addiction. The point is “hating” is addictive<br />
and about giving the “hater” self-pleasure through causing<br />
hurt. Considering everything we have collectively been through<br />
in 2020, why don’t we dial the “hating” back a bit? Let’s bring<br />
some serious positivity to 2021. I think we all deserve it.<br />
Peace out!<br />
Wei Koh, Founder<br />
wei_koh_revolution
Time<br />
just<br />
changed.<br />
IT<br />
IECE<br />
IT’S A CONVERSATION PIECE<br />
www.accutronwatch.com
EDITOR’S<br />
NOTE<br />
ow are you?<br />
For me, it’s a question that’s becoming harder to<br />
answer. These days, it’s less about how you are<br />
doing, but how you are adapting; change is the name<br />
of the game. Many of my friends are now working in entirely<br />
different fields than they were in just months ago. Sometimes<br />
it’s hard to believe.<br />
One of the fundamental components of change is timing.<br />
Circumstances that disrupted the watch world this past year<br />
proved that. Yet optimism abounds. For this issue’s cover<br />
story, I talked to Zenith CEO Julien Tornare for the first time<br />
since LVMH held their Dubai Watch Week back in January.<br />
Since then, the brand has flourished during these challenging<br />
times, starting several global initiatives and launching a series<br />
of incredible novelties. Inspirational brand ambassadors<br />
(like producer/DJ Carl Cox!) speak to a new audience and<br />
generation, and the positive messaging emanating from Zenith<br />
is pointing them in an important new direction.<br />
The Zenith Defy 21 Ultraviolet is one of those terrific<br />
novelties. The purple timepiece beautifully illustrates the<br />
most significant trend of 2020: color. From Breitling’s hit<br />
Superocean “Rainbow” to the dazzling new Rolex Oyster<br />
Perpetuals, the use of bold color on cases and dials has made<br />
this a year unlike any other. While Revolution often dissects the<br />
technical side of watchmaking, this issue explores color in its<br />
myriad forms, especially its ability to alter moods and attitudes,<br />
which feels more critical than ever. The bold timepieces on<br />
these pages reflect evolving global tastes and fading dress<br />
codes, pointing us toward sportier, increasingly casual watches.<br />
Change, once again.<br />
Watchmaking evolution continues with the Revolution<br />
Awards; our global team nominated their favorite watches of<br />
the year across 19 different categories, and selected winners.<br />
Elsewhere in the issue, founder and editorial director Wei Koh<br />
examines the history of Audemars Piguet’s Perpetual Calendars<br />
and makes a case for reevaluating Porsche Design, Blancpain<br />
president and CEO Marc A. Hayek recounts the Fifty Fathoms’<br />
colorful year, and president and CEO of Omega Raynald<br />
Aeschlimann talks Bond, NASA, and Snoopy.<br />
For the past few months, I’ve been living about an hour away<br />
from New York City in a small beach town on Long Island.<br />
I’m still close enough to the city to attend photo shoots and<br />
meetings, but worlds away from the stress of pandemic urban<br />
living. I’ve been incredibly privileged to be in this situation,<br />
and I am grateful. A recent visit back to the city allowed me to<br />
meet up with a collector that I’ve been following on Instagram,<br />
known online as @toiche, breaking up work-from-home<br />
monotony with a couple of welcome and unexpected trips to<br />
an unfamiliar area, Harlem. For a jaded New Yorker, I enjoyed<br />
spending time in this legendary, ever-changing neighborhood.<br />
This fascinating and mysterious Insta account belonging<br />
to @toiche eventually became a collector profile in this issue.<br />
For me, it provided a unique deep dive into Breguet’s military<br />
watch history, a story I only knew about in broad strokes.<br />
When we first planned to meet for coffee, I had no idea who<br />
would turn up. His profile only reveals his watches, with<br />
maybe an occasional wrist shot. The young, cool guy that<br />
showed up for coffee to tell me about his Breguet collection<br />
took me by surprise. The story I had planned transformed into<br />
something else.<br />
As I write this note, 2020 is far from over, and there is<br />
a lot of change to come. While it’s not the easiest time with<br />
social distancing practices still in place, working on this issue<br />
confirmed this: remaining open to new people and experiences<br />
is more important than ever. Adapting to change is necessary<br />
and often challenging. But I’ll always keep an open mind.<br />
Stephen Watson, Editor-in-Chief<br />
stephen@revolutionmagazines.com
EDITORIAL<br />
FOUNDER & EDITORIAL DIRECTOR<br />
Wei Koh @wei_koh_revolution<br />
EDITOR-IN-CHIEF<br />
Stephen Watson stephen@revolutionmagazines.com<br />
GLOBAL CONTENT COORDINATOR<br />
Stephanie Ip stephanie@revolutionmagazines.com<br />
EDITOR, <strong>REVOLUTION</strong> ONLINE<br />
Sumit Nag sumit@revolutionmagazines.com<br />
HEAD, SPECIAL PROJECTS & MANAGING EDITOR, ONLINE<br />
Kevin Cureau kevin@revolutionmagazines.com<br />
SUB-EDITORS<br />
Catherine Koh & Eileen Sim<br />
LIFESTYLE EDITOR<br />
Yong Wei Jian weijian@revolutionmagazines.com<br />
EDITORIAL COORDINATOR<br />
Punam Nikki Rai nikki@revolutionmagazines.com<br />
INTERNATIONAL EDITIONS<br />
ASIA Wei Koh<br />
AUSTRALIA Felix Scholz<br />
CHINA Taitan Chen<br />
HONG KONG Stephanie Ip<br />
ITALY Maurizio Favot<br />
MEXICO Israel Ortega<br />
LATIN AMERICA Israel Ortega<br />
RUSSIA DenisPeshkov<br />
UAE JolaChudy<br />
UK RossPovey<br />
VISUAL<br />
CREATIVE DIRECTOR<br />
Darius Lee darius@revolutionmagazines.com<br />
PHOTOGRAPHER-AT-LARGE<br />
Munster munster@revolutionmagazines.com<br />
DIGITAL IMAGING ARTIST<br />
KH Koh<br />
PHOTOGRAPHER<br />
Toh Si Jia<br />
VIDEOGRAPHER<br />
Don Torres<br />
ON THE COVER<br />
Zenith<br />
Defy Classic Carbon<br />
in 41mm openworked, carbon case and<br />
bracelet (Ref. 10.9001.670/80.M9000)<br />
CONTRIBUTING EDITORS<br />
Adam Craniotes<br />
CONTRIBUTORS<br />
Adrian Hailwood<br />
Amelia Hudson<br />
Andrew Hildreth<br />
Alan Seymour<br />
Arabella Boardman<br />
Arno Haslinger<br />
Atom Moore<br />
Auro Montanari<br />
Barbara Palumbo<br />
Christopher Garcia Valle<br />
Felicity McCabe<br />
George Bamford<br />
George Cramer<br />
India Gaul<br />
James Dowling<br />
Jason Singer<br />
Jeff Stein<br />
Josh Shapiro<br />
Lucia Svecova<br />
Michael Tay<br />
Nick Foulkes<br />
Nick Gould<br />
Nick Scott<br />
Rikesh Chauhan<br />
Robert Hoffmann<br />
Silas Walton<br />
Simon Alexander<br />
Tom Chng<br />
Tom Craig<br />
Tracey Llewellyn<br />
MANAGEMENT<br />
CHIEF EXECUTIVE OFFICER<br />
Walter Tommasino walter@revolutionmagazines.com<br />
MANAGING DIRECTOR<br />
Maria Lim maria@revolutionmagazines.com<br />
SENIOR PUBLISHER<br />
Nathalie Naintre nathalie@revolutionmagazines.com<br />
E-COMMERCE MANAGER<br />
James Tay james@revolutionmagazines.com<br />
INTERNATIONAL TRAFFIC COORDINATOR<br />
Christina Koh christina@revolutionmagazines.com<br />
HUMAN RESOURCE MANAGER<br />
Yvonne Koh yvonne@revolutionmagazines.com<br />
FINANCE MANAGER<br />
Francesco Lunardon francesco@therakemagazine.com<br />
ACCOUNTANT<br />
Sandy Tan finance@revolutionmagazines.com<br />
SENIOR ACCOUNT EXECUTIVE<br />
Low Sze Wei szewei@revolutionmagazines.com<br />
REVHLUTION is published quarterly by<br />
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the Editor, unsolicited materials will not be returned<br />
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CONTRIBUTOR’S PAGE<br />
Adam Craniotes<br />
In addition to contributing<br />
to Revolution, New<br />
York City-based Adam<br />
Craniotes is the founder<br />
and president of RedBar<br />
Group, the world’s<br />
largest collective of<br />
watch enthusiasts, with<br />
chapters in over 60<br />
cities across the globe.<br />
He is a lifelong watch<br />
collector and harbors<br />
an almost irrational<br />
love for G-Shock.<br />
Atom Moore<br />
An internationally<br />
renowned New York Citybased<br />
photographer, Atom<br />
Moore fell into the watch<br />
world by virtue of his love<br />
for macro photography.<br />
He has three acclaimed<br />
photography exhibitions<br />
under his belt. Atom<br />
describes himself as a<br />
cycling, digital technology<br />
and beard enthusiasts. He<br />
also really loves desserts.<br />
Barbara Palumbo<br />
A watch and jewellery<br />
writer, Barbara Palumbo<br />
is also the mastermind<br />
behind the insightful<br />
and humorous web<br />
publications Adornmentality<br />
and What’s On Her Wrist.<br />
Barbara is also a speaker,<br />
podcaster, and regularly<br />
moderates panels within<br />
the trade. She’s vocal<br />
about watches, gems,<br />
politics, all of which come<br />
in large doses of truth<br />
and none of the bullshit.<br />
Christopher Garcia Valle<br />
Christopher Garcia<br />
Valle is a photographer<br />
based in Brooklyn,<br />
New York, whose work<br />
focuses on portraiture<br />
and documentary video.<br />
Christopher’s works often<br />
feature artists in their<br />
intimate spaces like their<br />
homes, studios or offices.<br />
Their work has appeared<br />
in some of the hippest<br />
publications around,<br />
including SURFACE,<br />
PAPER, OUT and Vice.<br />
George Bamford<br />
George Bamford has always<br />
been a passionate collector<br />
of both cars and watches.<br />
George founded the Bamford<br />
Watch Department in 2004<br />
and is the official customizer<br />
of TAG Heuer, Zenith,<br />
Girard Perregaux and Bulgari<br />
timepieces. When not working<br />
at the BWD HQ in Mayfair,<br />
he can be found enjoying<br />
his cars on the country<br />
lanes of the Cotswolds.<br />
Munster<br />
A fashion and commercial<br />
photographer based in<br />
Singapore, Munster has 13<br />
years of experience in the<br />
industry and has worked<br />
with brands and titles both<br />
locally and internationally.<br />
His love for creating<br />
beautiful visuals began<br />
while he was in film school<br />
and he translates the same<br />
richness in motion pictures<br />
to his photography today.<br />
Tom Chng<br />
The founder of the<br />
Singapore Watch Club<br />
and one of Singapore’s<br />
most prominent watch<br />
collectors, Tom Chng has<br />
developed a real eye for<br />
watch photography and<br />
continues to hone his<br />
craft, working with some<br />
of the most well-known<br />
brands and galleries,<br />
including The Pygmalion<br />
in Singapore.<br />
Tracey Llewellyn<br />
A journalist for over two<br />
decades, Tracey Llewellyn<br />
worked at specialist<br />
publication QP for five<br />
years before leaving to<br />
become the launch editor<br />
of Revolution in the UK.<br />
She is currently the watch<br />
editor at The Telegraph, and<br />
regularly contributes to<br />
titles including Vanity Fair<br />
and GQ.
CALIBER RM 72-01<br />
RICHARD MILLE BOUTIQUES<br />
ASPEN BAL HARBOUR BEVERLY HILLS BOSTON BUENOS AIRES<br />
CHICAGO LAS VEGAS MIAMI NEW YORK ST. BARTH VANCOUVER<br />
www.richardmille.com
P R I M E<br />
T I M E
THE HIT MAKER<br />
GéraldGenta’sspiritandlegacyliveonatBvlgari.<br />
Words Stephen Watson<br />
Due to overwhelming demand, pop star Miley Cyrus<br />
recently released a cover of Blondie’s 1979 signature<br />
hit “Heart of Glass.” Miley’s version is compelling, a<br />
retro disco-inspired rock anthem not only refreshed, but even<br />
a bit radical. While no one will ever match Debbie Harry’s cool<br />
fronting Blondie in its heyday, Miley’s version gives the new<br />
wave band a run for their money. Taking on an untouchable<br />
classic is inadvisable for most artists, but in this instance, the<br />
results are clearly worth the risks.<br />
Consider a comparable tale within the world of horlogerie:<br />
it makes perfect sense that watch brand Gérald Genta, acquired<br />
by Bvlgari in 2000, is remixing some of its greatest successes<br />
for a new audience in 2020. Genta was responsible for some<br />
of the watch industry’s greatest hits for over the last 50 years;<br />
modern-day watch design’s lineage can be traced to him. No<br />
modern designer is more influential in the space. For Bvlgari,<br />
reviving the heyday of his career is a fascinating venture, as his<br />
distinctly stylized watches never left the forefront of design.<br />
In 2019, Bvlgari revealed the platinum Arena Bi-Retro 50th<br />
Anniversary, based on an iconic design from 1969, reviving<br />
Genta’s signature jumping hour mechanical movement.<br />
The 50th Anniversary piece’s unconventional dial features<br />
retrograde minutes and date with typical Genta flair, using his<br />
iconic, rule-breaking sense of fun and playfulness, something<br />
sorely lacking in many of today’s watch brands. Bvlgari implied<br />
this 50th-anniversary edition was no one-off special. There<br />
was more Gérald Genta to come.<br />
Genta’s distinctive design codes return with Bvlgari’s<br />
introduction of the 2020 Arena Bi-Retro Sport. This 43mm,<br />
lightweight titanium, “chic-sport” Arena case borrows its<br />
22 PRIME TIME
name and unusual rounded shape from Roman architecture,<br />
reminiscent of amphitheaters or colosseums. The reimagined<br />
Genta logo adorning the dial is as distinctive as the era that<br />
inspired it, seventies glamor that’s filtered through nineties<br />
cool. It’s a design mashup that looks fresher than ever.<br />
Jumping hours and retrograde minutes, combined for the<br />
first time in 1996, are well known Genta calling cards, replacing<br />
traditional hour and minute hands. The hour window and<br />
minute indexes running across the top of the dial allowed for<br />
endless adaptation, including Genta’s beloved “Retro Fantasy”<br />
collection of Disney character watches that disguised technical<br />
prowess behind lighthearted sophistication. Hopefully this<br />
collection will be next on Bvlgari’s list.<br />
The Arena Bi-Retro Sport incorporates Bvlgari’s legendary<br />
attention to detail, utilizing a bi-retro BVL 300 caliber with<br />
automatic, bidirectional winding to power the jumping hours,<br />
210-degree retrograde minutes, 180-degree date, and 42<br />
hours of power reserve. Yellow numerals and hands provide a<br />
sporty flash against the anthracite dial, with a sapphire-crystal<br />
caseback allowing a glimpse of the mechanical movement. The<br />
watch’s case is water-resistant to 100 meters. A matte black<br />
alligator strap with titanium buckle offers an extra layer of<br />
“chic” to an otherwise sporty wristwatch.<br />
Further initiatives for Bvlgari’s Genta revival include<br />
developing a dedicated Gérald Genta website and a renewed<br />
focus on mentoring emerging talent, promising the future of<br />
watch design will be supported and developed for decades to<br />
come. Genta’s legacy is essential to watchmaking at Bvlgari;<br />
his influence can be felt throughout the manufacture’s current<br />
collections. With the relaunch of the namesake collection<br />
within Bvlgari, the legacy of Gérald Genta is in good hands.<br />
The greatest hits will undoubtedly keep on coming.<br />
GÉRALD GENTA<br />
ARENA BI-RETRO SPORT<br />
MOVEMENT Self-winding caliber BVL 300; jumping hours;<br />
retrograde minutes; date; 42-hour power reserve<br />
CASE 43mm; brushed titanium; water-resistant up to 100m<br />
STRAP Matte black alligator with titanium ardillon buckle<br />
PRICE USD 14,800<br />
PRIME TIME 23
RICHARD MILLE RM 72-01<br />
LIFESTYLE CHRONOGRAPH<br />
Lo and behold Richard Mille’s first flyback chronograph that is designed,<br />
crafted and assembled entirely in-house.<br />
Words Wei Koh<br />
L<br />
overs of that magical elixir known as Burgundy regard<br />
Henri Jayer as a winemaker whose vision was so seismic<br />
that he radically changed our taste for modern wines.<br />
Jayer was a legend, the man who saw the potential of a forgotten<br />
rocky plot of brush land that was once a vineyard, and set<br />
about reviving it by transforming the soil with 400 charges of<br />
dynamite and forty-eight trucks of bedrock stones, as well as<br />
decades of relentless loving care. This was the legendary Cros-<br />
Parantoux in Vosne-Romanée, which today produces the finest<br />
Pinot Noir wines in the world.<br />
When asked which individual has most revolutionized<br />
modern watchmaking, my response is unequivocal and<br />
unhesitant: Richard Mille. Because encoded in the three<br />
syllables of his name is a vision for creating watches<br />
invoking design codes, technical innovation and materials<br />
gleaned directly from the present and the future, which has<br />
reshaped our taste for watches, in the way Jayer reshaped our<br />
appreciation for wine.<br />
The thing about Richard, and I call him by his Christian<br />
name as I have the privilege of counting him as my friend, is that<br />
his internal antenna receives the frequency of the future before<br />
anyone else. He is not so much connected to the zeitgeist, but<br />
the substance of the zeitgeist itself. So it has been interesting<br />
to see him become increasingly focused in the creation of slim<br />
watches that, while invoking all the scorchingly sexy Mille<br />
codes, are much more wearable than his initial watches which<br />
were entirely focused on radical technical innovation and shock<br />
resistance. That’s not to say Mille watches are not comfortable.<br />
“From the beginning the focus has always been wearability,<br />
which was expressed through the ergonomics of my cases and<br />
also my focus on extreme lightness,” says Richard. And that’s<br />
also not to say that his sapphire split-seconds chronograph<br />
tourbillons are not still the most in-demand ultracomplications<br />
on the planet. But Mille has long recognized the<br />
desire for slim, sleek and thin Richard Mille watches, as the<br />
world re-embraces classical proportions.<br />
If you dig into his brand’s history, you’ll see that Mille<br />
was there before anyone else, offering up slim versions of his<br />
watches such as the RM 016 time and date, the RM 003 round<br />
two-hand watch and the RM 017 ultra-thin tourbillon, as far<br />
back as a decade ago. But it was his tonneau-shaped RM 67 that<br />
quickly became an icon upon its launch, especially in its RM<br />
67-02 guise, which features bright and ultra-light Quartz TPT<br />
and Carbon TPT cases, and skeletonized movements with an<br />
architecture evolved from the RM 59-01 Yohan Blake. These<br />
watches became the de rigueur timepieces amongst some of<br />
the world’s most elite (and luckiest athletes), including tennis<br />
protégé Alexander Zverev, World Rally Champion Sébastian<br />
Ogier, and alpine ski racer Alexis Pinturault, sprinter Wayde<br />
van Niekerk and high-jump athlete Mutaz Essa Barshim —<br />
every one of whom had competed and won with this watch on<br />
his wrist. Recently, the watch has been worn by World Cup<br />
and Olympic Games biathlon champion Johannes Thingnes<br />
Bø, who explained, “This watch is amazing. It is lightweight,<br />
shock resistant, incredibly ergonomic and slim enough that it<br />
never gets caught up in my rifle strap. For my sport, time is an<br />
incredibly important element because we have time limits for<br />
our shooting. With the Richard Mille RM 67-02 on my wrist, I<br />
always feel more mentally prepared and focused.”<br />
Richard Mille<br />
PRIME TIME 25
Above Johannes<br />
Thingness Bø.<br />
Left @santa_laura’s<br />
collection of Richard<br />
Mille watches includes<br />
theRM67-02inthree<br />
flavours (©Revolution).<br />
Top of next page<br />
Benjamin Millepied<br />
choreographed a dance<br />
to showcase the fluidity<br />
of the watch.<br />
26 PRIME TIME
My friend and uber-collector who goes by the Instagram<br />
handle @santa_laura, owns quite a few Richard Milles, but<br />
has focused his collection around the different executions of<br />
the RM 67-02. He explains, “Until you try on this watch, you<br />
can’t understand how incredibly effortless it is to wear. You<br />
absolutely forget it’s there until you look down and you see this<br />
incredible design and performance masterpiece on your wrist.”<br />
So it was that when the latest and now one of my favorite<br />
Mille watches, the RM 72-01 Lifestyle Chronograph was<br />
unveiled, I immediately recognized that this was the expression<br />
of Richard’s focus on slim, elegant wearability expressed<br />
through remarkable design acumen and technical achievement.<br />
The first thing that I loved about the RM 72-01 was that it<br />
was communicated through imagery and a video directed by<br />
Benjamin Millepied showcasing the watch on both men’s and<br />
women’s wrists. While I may not be the biggest fan of gender<br />
fluidity in clothing, I believe the most successful watches in the<br />
world have reached a status so iconic that they can no longer be<br />
gender specific. For example, I have long adhered to the belief<br />
that a gold Daytona looks better on a woman than a man. Think<br />
of the short list of truly immortal watches: the Nautilus, the<br />
Royal Oak, the Day-Date — all of these watches are worn with<br />
equal aplomb by men and women alike.<br />
While Richard’s outgoing, best-selling and massive waitlist-inducing<br />
RM 11-03 might be slightly too big to be worn<br />
by most women, the RM 72-01 occupied the perfect middle<br />
ground from a dimensional perspective, measuring in at<br />
The crown and chronograph pushers side of the The RM 72-01<br />
Lifestyle Chronograph in rose gold.<br />
38.40mm by 47.34mm. (As there are no lugs in a Mille watch,<br />
the dimensions cannot be compared to a normal watchcase.)<br />
And I can tell you as a man whose primary loves are old<br />
American muscle cars, vintage motorcycles, automatic knives,<br />
cigars, Negronis and the opposite sex, every single desire<br />
impulse in my central nervous system was firing like spark<br />
plugs in a 5.4-liter supercharged Ford V8 when I set eyes on<br />
the watch. One of Richard’s great loves is, of course, race cars<br />
and he has always believed that “the best car designs create a<br />
dynamic tension between curvilinear female lines and straight<br />
masculine lines”. And this perfectly expresses the beauty of the<br />
RM 72-01: a watch that takes the Mille tonneau case and adds a<br />
touch of smoothness and fluidity, which is abruptly contrasted<br />
by the sharp vertical lines along the case side that lead the eye<br />
to a massive oversized crown and incredible futuristic-looking<br />
hexagonal chronograph pushers.<br />
PRIME TIME 27
But it is these two buttons that refer to the true revelation in<br />
Mille’s RM 72-01, that has me, a lover of technical movements,<br />
truly blown away. I love chronographs for their ability to give<br />
man mastery over time, but I also love their movements from<br />
a technical perspective. And I have to say that the caliber<br />
CRMC1, Richard’s first in-house chronograph movement, is<br />
nothing less than a revelation.<br />
This is how a chronograph normally functions. You know<br />
that a watch works with a barrel containing a wound spring that<br />
is basically the watch’s gas tank that, through reduction gearing,<br />
ends up feeding power every fraction of a second through an<br />
escapement to an oscillator. The wheel just before the escape<br />
wheel is the fourth, or seconds, wheel. As its name implies, it<br />
makes a full rotation once a minute, and therefore provides<br />
the reading for the seconds. In traditional chronographs, this<br />
wheel is connected to a coupling lever. Co-axial to the seconds<br />
wheel, usually sitting on the lever, is — for lack of a better term<br />
— a second seconds wheel. This wheel powers a wheel of the<br />
same gear ratio, called the drive wheel. When the chronograph<br />
is activated, the coupling lever shifts to bring the drive wheel<br />
in contact with the centrally mounted chronograph seconds<br />
wheel. On the dial side, the chronograph seconds hand starts to<br />
rotate. With each revolution, the chronograph wheel activates a<br />
mechanism which pulls the minute counter forward.<br />
Doesn’t this all sound great so far?<br />
“Well,” says Salvador Arbona, Richard Mille’s technical<br />
director and the man overseeing the advancement of the<br />
in-house movement program, “it is, except for the fact that a<br />
chronograph is an extremely parasitical device. It consumes<br />
a great deal of power and also accentuates the variable torque<br />
in the mainspring as the power reserve starts to diminish. So<br />
if you leave your chronograph on indefinitely, the amplitude<br />
of the balance wheel, and thus the underlying timekeeping<br />
function of the watch, will become compromised. There<br />
have been solutions such as the vertical clutch that have been<br />
implemented, but this is for larger-scale, more industrial<br />
applications.” Indeed, it is often the practice during servicing<br />
for vertical-clutch movements that the clutch section is<br />
removed and replaced. Arbona continues, “So, we decided<br />
to use another solution called the oscillating pinion, which<br />
has three main advantages. The first is that it is a more direct<br />
and simple system; energy is being fed from a geared pinion<br />
directly from the seconds wheel to the chronograph wheel.<br />
Second, because it is simpler, it takes up less space, so you are<br />
able to make a smaller movement. And third, it does not affect<br />
the timekeeping function. However, I say that with a caveat,<br />
because our movement is the first chronograph in the world<br />
with two oscillating pinions specifically for this reason.”<br />
The caliber CRMC1 is the<br />
first chronograph in the<br />
world with two oscillating<br />
pinions incorporated.<br />
The columnwheel<br />
system<br />
in the caliber<br />
CRMC1.<br />
28 PRIME TIME
This is how the caliber CRMC1 works. The seconds wheel<br />
drives an oscillating pinion that is slightly canted when in<br />
its rest position. When it is activated, it shifts to engage the<br />
chronograph wheel. “Yes,” says Arbona, “but another area in<br />
which chronographs lose power is through the system where<br />
the seconds wheel drives the minute counter.” To resolve this,<br />
Arbona created a reduction gear coming directly from the<br />
barrel driving a pinion that powers the chronograph minute<br />
counter. He explains, “This way, the torque directly from<br />
the barrel, where power is at its greatest, is being split three<br />
ways: to the timekeeping function, which also powers the<br />
chronograph seconds; to the chronograph minute counter; and,<br />
using reduction gearing, directly to the hour counter. Because<br />
the hour counter turns so slowly, it is not necessary to create an<br />
oscillating pinion. But the end result is a system that is far less<br />
parasitical and does not affect the underlying chronometric<br />
performance of the movement.”<br />
“There are two other benefits to using a double oscillating<br />
pinion,” Says Richard Mille. “The first is that the movement<br />
can be designed so that aesthetically it very beautiful, and all<br />
the mechanism is laid bare for you to see how each element<br />
engages with the other. A vertical-clutch movement hides<br />
everything away.” Mille is being typically understated. I have<br />
always thought, in terms of design, execution and finishing, the<br />
Renaud & Papi-executed movement for Richard’s RM 004 to<br />
be the most beautiful chronograph movement I’ve ever seen.<br />
But the caliber CRMC1 rivals it and may even surpass it. When<br />
I tell him this, Mille replies with a laugh, “You are too kind.<br />
From the beginning I’ve always created watches where you can<br />
understand how every part interacts with the other, because<br />
for me, all of this — the gears, the wheels, the barrel, the rotor,<br />
the column wheel — is what is beautiful about horology. The<br />
other benefit to our system is that we were able to make an<br />
automatic, integrated, column-wheel chronograph, with a<br />
world’s first, and with incredible timekeeping stability, but at<br />
the dimensions of 29mm by 6.4mm, which is quite a moderate<br />
size for a chronograph.” Accordingly, the 4Hz watch measures<br />
just 11.68mm in height, which, in comparison to the 16.15mm in<br />
height of the RM 11-03, is considerably slimmer.<br />
To me, the caliber CRMC1 is a statement about Richard<br />
Mille’s vision for in-house movements that, in each instance,<br />
will bring some new technical and aesthetic value to every<br />
complication he creates. Richard never makes superfluous<br />
things. Each time he creates a watch or a movement, or even<br />
a strap, it is an evolution to a brand that is 20 years old next<br />
year, but continues to be as innovative as the day it began. And<br />
if the RM 72-01 and the caliber CRMC1 are a symbol of things<br />
to come, you can rest assured that Mille will continue to be the<br />
single most significant name in modern watchmaking for the<br />
next two decades as well. Like Henri Jayer, from a perspective<br />
of cultural impact on his chosen profession, Richard Mille<br />
has ascended into the realm of the immortals. At the same<br />
time, Mille is very much here and more relevant than ever,<br />
thanks to his insistence on underlying substance, integrity and<br />
authenticity in everything his brand creates, and the RM 72-01<br />
is perfect proof of this.<br />
PRIME TIME 29
POWER UNDER THE HOOD<br />
TheOriscaliber400isanewengineforanewera.<br />
Words Felix Scholz<br />
Oris has a proud tradition of<br />
movement development. Over<br />
the course of the Hölsteinbased<br />
brand’s 100-plus years of<br />
operation, the company had developed<br />
some 229 in-house calibers. But Oris<br />
made its last caliber in 1982. From this<br />
point, the brand switched to ETA (and<br />
later Sellita Works) ébauches.<br />
In 2014, Oris fired up the home forges<br />
again, celebrating their 110th anniversary<br />
with the appropriately named caliber 110.<br />
An impressive tractor of a movement, the<br />
110 was a hand-winder with 10 days of<br />
power reserve coming off a single mighty<br />
barrel. A statement, and a big one at that,<br />
but — due to its scale — one with limited<br />
application in Oris’ assortment.<br />
The same cannot be said about the<br />
brand-new caliber 400, which has been<br />
designed by Oris from the ground up,<br />
with components supplied from Oris’<br />
network of suppliers. This movement<br />
is an enhanced alternative to the 733 —<br />
based upon the SW 200-1 — that powers<br />
a significant percentage of Oris watches.<br />
Oris, rather than opt for incremental<br />
improvement such as boosting the power<br />
reserve from 38 to 50 or 70 hours, has<br />
pulled out all the stops. Caliber 400<br />
offers a phenomenal five days (or 120<br />
hours) of autonomy, thanks to twin<br />
barrels with extended mainsprings. The<br />
fun doesn’t stop there, though — Oris<br />
has also deployed a range some 30 nonferrous<br />
and anti-magnetic components in<br />
the movement, including a silicon escape<br />
wheel and anchor. These improvements<br />
will lessen the impact of magnetic fields<br />
that permeate our everyday life, resulting<br />
in greater accuracy over time (Oris rate<br />
this watch as running between −3/+5<br />
30 PRIME TIME
The new Oris Aquis Date<br />
equipped with the new<br />
Caliber 400.
One of Oris’ most<br />
robust movements to<br />
date, with 120-hour<br />
power reserve, antimagnetic<br />
properties and<br />
increased accuracy, plus<br />
a ten-year warranty.
ORIS<br />
AQUIS DATE CALIBER 400<br />
MOVEMENT Oris self-winding caliber 400; hours, minutes and seconds; date;<br />
120-hour power reserve<br />
CASE 43.5mm; stainless steel with ceramic bezel insert; water-resistant to 300m<br />
STRAP Black rubber or stainless-steel bracelet, with quick-change system<br />
seconds). Another area that Oris’ techs<br />
have marked down as a problem area in<br />
the past is around the ball-bearing system<br />
of the oscillating weight. To this end, the<br />
caliber 400 uses a low friction slidebearing<br />
system. These improvements<br />
mean that Oris is comfortable offering<br />
not only a 10-year warranty on watches<br />
with the caliber 400, but also a 10-<br />
year service interval. It’s a momentous<br />
move for the value-oriented brand, one<br />
which enhances its offering and sets<br />
them up well for future developments.<br />
So that’s the movement, but<br />
what watch has Oris chosen to debut<br />
this beast in? None other than their<br />
perennially popular modern diver, the<br />
Aquis. From the dial side, you could<br />
be forgiven for thinking that this was a<br />
“regular” Aquis, with strong lines and<br />
a gorgeous gradient blue dial. Look<br />
closer at that 43.5mm case, and you’ll<br />
spot a few tell-tale signs that something<br />
special is going on. The date display is<br />
black and slightly larger than normal.<br />
There’s also a discreet line of text saying<br />
“5 days”, that really gives the game<br />
away. Flip the watch over, though, and<br />
you get the whole show — thanks to a<br />
sapphire display back larger than any<br />
an Aquis had ever seen before. Finished<br />
in Oris’ usual industrial aesthetic, the<br />
architecture is still pleasing, with the<br />
balance and the barrels visible through<br />
the openworked rotor. Once you’ve<br />
finished taking the caliber 400 in, you<br />
might also notice that the bracelet boasts<br />
a brand-new quick-change system,<br />
further adding to the functionality.<br />
The Oris Aquis Date Caliber 400 has<br />
a suggested price of CHF 3,200 on a<br />
bracelet, compared with CHF 1,950<br />
for a comparable model without the<br />
new movement. Given the significance<br />
of the specs bump, it’s safe to say that<br />
Oris’ reputation for value is intact.<br />
PRIME TIME 33
The new NOMOS Lambda<br />
in steel with a 42mm<br />
case and impressive<br />
84 hour power reserve<br />
indicator at 12 o’clock.<br />
34 PRIME TIME
A TIMELY TRIBUTE<br />
NOMOS Glashütte celebrates 175 years of German<br />
watchmaking with a trio of new models.<br />
Words Tracey Llewellyn<br />
It would not be stretching the truth to say that when<br />
NOMOS introduced the Lambda and Lux models in<br />
2013, there was a degree of confusion and a number<br />
of questions. The roots of the company, which launched<br />
in 1990 with four models — all still available to buy<br />
today — were, and remain to this day, solidly within<br />
the dictates of the Deutscher Werkbund association<br />
of craftsmen (established in 1907, and a forerunner<br />
to the Bauhaus school), whereby traditional craft was<br />
integrated into industrial production, bringing quality<br />
design within the reach of every man.<br />
While modest prices and a deliberately pared-back<br />
aesthetic had been the company’s trademarks, with the<br />
two new models, NOMOS entered new territory both<br />
in terms of design and price point. The cases were in<br />
gold — a first for the German maker — the movements<br />
were in-house and the finishing was a notch or two<br />
higher than the deliberately utilitarian look the market<br />
wasusedto.<br />
While the tonneau-shaped Lux made the biggest<br />
statement with its large 40.5mm × 36mm, white-gold<br />
case and mid-century color palette, it was the super<br />
elegant 42mm Lambda models in white or rose gold that<br />
were to become the true jewels in the NOMOS crown.<br />
Powered by a hand-finished DUW 1001 manually<br />
wound, twin-barrelled movement with swan-neck<br />
regulator, the impressive 84 hours of power reserve was<br />
shown at 12 o’clock via a 297-degree arced indicator,<br />
intersected by a small seconds at six. The caliber<br />
PRIME TIME 35
features finishing peculiar to German watchmaking,<br />
from the solid gold chatons and blued steel screws to<br />
the hand-bevelled, polished edges and the rhodiumplated<br />
three-quarter plate decorated with sunray<br />
striping. The balance cock is hand-engraved with the<br />
legend “Mit Liebe in Glashütte gefertigt” (“made with<br />
love in Glashütte”).<br />
Unabashedly proud of its German roots, NOMOS<br />
has always been keen to promote its manufacturing<br />
base of Glashütte, one of the greatest watchmaking<br />
heartlands outside of Switzerland. A small town in<br />
eastern Saxony, this year Glashütte celebrates 175<br />
years of timekeeping excellence, and many of its<br />
horological inhabitants have marked the event with<br />
the release of limited-edition watches.<br />
NOMOS has already given us three new versions<br />
of the minimalist Ludwig — all made in limited<br />
editions of 175 (what else?) and priced between<br />
USD2,260 and USD4,200. Judith Borowski,<br />
NOMOS’ chief branding officer, says of the pieces:<br />
“With its Roman numerals and elegant casing,<br />
Ludwig is the most classical of all NOMOS models.<br />
The limited edition celebrating 175 years of German<br />
watchmaking takes classicism a step further — with an<br />
enamel-white dial, blue-tempered leaf hands, and a<br />
classical railroad track minute scale.”<br />
And, as the anniversary year draws to a close, the company has now<br />
unveiled the cherry on top of the birthday cake: three new versions of the<br />
super-luxe Lambda. As Borowski says: “Since 1845, fine timepieces have<br />
been crafted by hand in Saxony. As a proud local company, NOMOS<br />
Glashütte is paying tribute to 175 years of the watchmaker’s art. And<br />
what model could be better suited to make this homage than the haute<br />
horlogerie timepiece Lambda, a work of watchmaking art?<br />
“The Lambda model counts among the very best to ever come from<br />
Glashütte. The dial is as delicate as a fine pencil drawing, while the<br />
NOMOS caliber within features fine sunbeam polishing, gold chatons,<br />
and a hand-engraved balance cock [bearing a] message hand-engraved by<br />
a highly skilled watchmaker. Another example of the town’s rich heritage.”<br />
“Unabashedly proud of its German roots, NOMOS<br />
has always been keen to promote its manufacturing<br />
base of Glashütte, one of the greatest watchmaking<br />
heartlands outside of Switzerland. A small town in<br />
eastern Saxony, this year Glashütte celebrates 175<br />
years of timekeeping excellence”<br />
The caliber features handbevelled,<br />
polished edges and a<br />
rhodium-plated three-quarter<br />
plate decorated with sunray<br />
striping. The balance cock is<br />
hand-engraved with the legend<br />
“Mit Liebe in Glashütte gefertigt”<br />
(“made with love in Glashütte”).<br />
36 PRIME TIME
This time, NOMOS has cleverly made the Lambda<br />
more accessible in terms of price (USD7,500 as<br />
opposed to the previous range of USD17,000 to<br />
USD20,000), while still restricting availability<br />
through limited production. Made for the first time in<br />
stainless steel, rather than gold, the highly-polished<br />
finish makes these watches suitable for everyday wear.<br />
NOMOS<br />
LAMBDA IN STEEL<br />
MOVEMENT Manual-winding caliber DUW 1001;<br />
hours and minutes; subsidiary seconds; 80-hour<br />
power reserve<br />
CASE 40.5mm; stainless steel; water-resistant to 30m<br />
STRAP Black Horween shell cordovan<br />
The glossy enamel dials — in white, blue or black — are gently curved and<br />
this, plus the domed sapphire crystal, creates an optical illusion that gives<br />
depth despite the compact silhouette.<br />
At 40.5mm in diameter, the watch sits midway between its two<br />
Lambda siblings — the original 42mm version and the smaller 39mm<br />
introduced in 2015. It is by no means huge, but the dial feels spacious<br />
and open thanks to the narrow and delicately engraved bezel. The minute<br />
track and ultra-thin stick hands (in complementary colors) add to the<br />
overall elegance but still allow for easy reading of the time at a glance. As<br />
with previous iterations, the watches are powered by the DUW 1001 and<br />
presented on a Horween shell cordovan strap – a type of horse leather<br />
valued for its high quality, good looks and durability.<br />
Tasked with honoring the past through contemporary craftsmanship,<br />
Borowski says the Lambda was the perfect design choice. Describing the<br />
reasoning behind the celebratory trio she says: “A new stainless-steel<br />
case, a new size, new dials in enamel white, black and blue, and regulated<br />
according to chronometer standards — in short, that’s what makes these<br />
three new Lambdas so special. Each colorway is limited to 175 pieces, and<br />
each individual watch is crafted using the traditional techniques of this<br />
historic town.”<br />
PRIME TIME 37
WILD HORSES<br />
Ralph Lauren introduces the Polo Watch Collection based<br />
on their visionary logo.<br />
Words Stephen Watson<br />
If you’ve ever seen or attended a polo match in Argentina, you<br />
know about the sport’s brutal reality. The ultra-competitive<br />
athletes, recognized as “hired assassins,” going full-tilt on<br />
the pitch. It’s all surprisingly violent.<br />
The rarefied universe of Ralph Lauren paints a different<br />
picture. Chalk it up to decades of brilliant marketing,<br />
advertising, and brand-building. Polo is evocative here, the<br />
aspirational and compelling concept that gave Ralph Lauren a<br />
winning company name in 1967. Soon after, the concept was<br />
distilled down to a singular icon, woven into the body of a shirt:<br />
man, mallet, and steed. Now, the symbol has taken its rightful<br />
place on the dial of a new line of timepieces.<br />
“My new Polo watch with the symbol of the Polo player<br />
artfully rendered on the dial represents the timeless spirit of<br />
authenticity that has always inspired me,” says Lauren.<br />
Still, like Ralph Lauren’s endlessly adaptable fashion<br />
collections, the straps are where the self-expression really<br />
begins. Mix-and-match fabric straps (inspired by Ralph<br />
Lauren’s shirtings) can be easily swapped out for leather straps<br />
and steel bracelets. Perhaps the most desirable is a NATO strap<br />
printed with the PoloSport logo, inspired by resurgent interest<br />
in vintage Lauren wares from the 1990s, now fiercely sought<br />
collector’s items for the hypebeast set.<br />
That’s not to say the new Polo Watch is a mere fashion<br />
item. Mr. Lauren’s personal love of mechanical watches shines<br />
through by way of an automatic Swiss movement, Caliber<br />
RL200, manufactured by Sellita. Elevating the watch further,<br />
this movement is decorated with vertical Côtes de Genève<br />
stripes and circular graining known as perlage, visible through<br />
the sapphire crystal open caseback.<br />
“A watch is like a piece of art with a quality and character that<br />
goes beyond functionality. It is the most personal accessory,<br />
and during times like these, a most reassuring piece of who we<br />
are, of one’s personal style,” says Lauren. “It feels like a classic<br />
because it has been part of our heritage for almost fifty years.”<br />
MOVEMENT Sellita Automatic Swiss Made movement, Caliber<br />
RL200, 26 jewels, Frequency 28’000 vibrations per hour (4 Hz)<br />
Power reserve of 38 hours, Vertical Côtes de Genève and pelage<br />
(circular graining)<br />
CASE 42 MM stainless steel polished case; black PVD stainless<br />
steel with black eloxed aluminum bezel; green eloxed Aluminum<br />
bezel, blue eloxed Aluminum bezel, or black eloxed Aluminum<br />
bezel; white Super-LumiNova Arabic numbers; curved sapphire<br />
crystal, internal colorless anti-reflective treatment; open<br />
caseback with sapphire crystal; water resistance to 10 bar (100<br />
meters); Crown: Stainless steel with Pony logo.<br />
DIAL Green, blue, black lacquered with 3-D printed polo player;<br />
White Super-LumiNova printed Arabic numbers; white printed<br />
minute track; black with white Super-LumiNova sword-shaped<br />
hour and minute hands; red seconds hand.<br />
BRACELET Stainless steel three-link bracelet with<br />
interchangeable pin bar/quick release; tie silk and tan leather<br />
strap; tan calf leather strap; NATO strap with POLOSPORT<br />
printing; and black sandblasted stainless steel three-link bracelet<br />
fortheblackPVDstainlesssteelmodel<br />
PRICE USD 1,650 to 2,150 depending on dial/strap combination<br />
38 PRIME TIME
Reservoir × Revolution Hydrosphere Bronze ‘Maldives Edition’<br />
The Reservoir Hydrosphere is the world’s only retrograde minute,<br />
jumping hours dive watch. Now, Reservoir has created a unique bronze edition of their<br />
Hydrosphere for The Rake & Revolution, dedicated to our first shop<br />
situated on the Fari Islands, in the Maldives, due to open in April 2021.<br />
The watch is priced at USD 4,400, measures 45mm in diameter<br />
and will be produced in just 100 examples.<br />
For enquiries, please email: shop@revolutionmagazines.com
S P L I T<br />
S E C O N D S
Oris<br />
Oris Hangang Limited<br />
Edition, Ref. 01 743<br />
7734 4187-Set’;<br />
USD 2,600; oris.ch<br />
Rado<br />
Rado True Square<br />
Automatic, Ref.<br />
R27077312; USD 2,150;<br />
rado.com<br />
Montblanc<br />
Montblanc Heritage<br />
Automatic 40mm, Ref.<br />
126464; USD 11,735;<br />
montblanc.com<br />
THE GREEN LIGHT<br />
A most chaotic year produced a bloom of green-dialed gems.<br />
Product planners will tell you even the slightest design tweak —<br />
a minutely realigned index, reshaped seconds hand, or simple<br />
dial variant — takes years upon years of careful planning.<br />
How then, should we explain this year’s sudden explosion of<br />
green? From Moser to Rado, Switzerland to Japan, the color green<br />
has bloomed across the watchmaking industry. No longer content<br />
to drift in the sea of staid, black-dialed sport watches, product<br />
planners jointly acknowledged the need for something fresh.<br />
Whatever the reason for this trend, the real surprise has been just<br />
how many ways this color can be expressed. The Piaget Polo S’s sealike<br />
dial feels more likely to hide a kelp forest than 25 jewels and a<br />
swirl of circular Cotes de Genève. Blancpain adopted a more organic<br />
tone for its Bathyscaphe chrono, while Audemars Piguet elected a<br />
robust army green. Then, of course, there’s Rolex, who unfurled a<br />
bouquet of colors along the Oyster Perpetual line, capped by this<br />
green-dialed 41mm model that looks like it fell from a Skittles bag.<br />
More than an antidote to normalcy, the green-dial trend feels<br />
intentional. The color lends a sense of peace and contentment with<br />
every glance down at these gem-like dials. What could be more<br />
necessary in 2020?<br />
Blancpain<br />
Blancpain Bathyscaphe<br />
Chronographe Flyback,<br />
Ref. 5200 0153 B52A;<br />
USD 17,200;<br />
blancpain.com<br />
42 SPLIT SECONDS
IWC<br />
IWC Portugieser<br />
Chronograph, Ref.<br />
IW371615; USD 7,950;<br />
iwc.com<br />
H. Moser<br />
H. Moser & Cie Streamliner Centre Seconds,<br />
Ref.6200-1200; USD 21,900; h-moser.com<br />
Piaget<br />
Piaget Polo Watch,<br />
Ref.G0A45005;<br />
USD 11,900;<br />
piaget.com<br />
Rolex<br />
Rolex Oyster Perpetual<br />
41, Ref. 124300;<br />
USD 5,900;<br />
rolex.com<br />
TAG Heuer<br />
TAG Heuer Carrera,<br />
Ref. CBN2A10.BA0643;<br />
USD 5,750;<br />
tagheuer.com<br />
Audemars Piguet<br />
Audemars Piguet<br />
Royal Oak Offshore<br />
Selfwinding<br />
Chronograph,<br />
Ref. 26405CE.<br />
OO. A056CA.01;<br />
USD 34,900;<br />
audemarspiguet.com<br />
SPLIT SECONDS 43
Bell & Ross<br />
BRS Grey Diamond Eagle<br />
Ref. BRS-ERU-ST-LGD/SCA<br />
USD 6,300<br />
bellross.com<br />
WRITTEN IN THE STARS<br />
Constellations are one of the oldest inspirations<br />
for humankind.<br />
De Bethune<br />
DB25 Starry Varius<br />
Ref. DB25VTIS3<br />
USD 69,900<br />
debethune.ch<br />
H.Moser & Cie<br />
Endeavor Perpetual Moon<br />
Concept Aventurine<br />
Ref. 1801-1201<br />
USD 34,900<br />
h-moser.com<br />
The night sky has enchanted humankind since the<br />
very beginning, it was vast, enabling philosophers<br />
and dreamers to imagine a world beyond the one<br />
underneath their feet; it provided guidance, as early travellers<br />
and navigators looked to the stars on their expeditions; it is<br />
still mysterious today, as we continue to explore the universe<br />
beyond our own planetary system and try to make sense of the<br />
stars that dot our sky.<br />
Our watches, which encapsulate so much of human history,<br />
have also been very much part of our celestial journey. The first<br />
and foremost that comes to mind is Van Cleef & Arpels, whose<br />
Lady Arpels Planétarium depicts the nearest planets, Mercury,<br />
Venus and Earth (and the Moon) orbiting on an aventurine dial<br />
around a golden Sun. Hermès did a wonderful job in bringing<br />
the phases of the moon alive with the Arceau L’heure de la<br />
Lune, which uniquely offers up a simultaneous display of the<br />
moon phases in both northern and southern hemispheres on a<br />
beautiful meteorite dial. H. Moser & Cie beautifully highlighted<br />
the moon phase on an aventurine dial in their Endeavour<br />
Perpetual Moon Concept Aventurine. The watch comes sans<br />
hour markers for one of the most minimalist celestial watch<br />
we’ve seen.<br />
Other constellation inspired watches include the Zenith<br />
Defy Midnight, with a gorgeous gradient blue dial with<br />
diamonds scattered to depict the starry sky. The Bell & Ross BR<br />
S Grey Diamond Eagle similarly has a sprinkling of diamonds<br />
to look like stars. And Omega, who recently dressed up the<br />
Constellation in an aventurine dial with diamond markers to<br />
razzle and dazzle.<br />
And last but not least, the De Bethune DB25 Starry Varius,<br />
which comes with a dial that can be customised to show your<br />
preferred view of the night sky, be it your favourite constellation<br />
or even the Milky Way. You may not be able to rewrite your<br />
destiny, but you at least, get to choose which star to keep close<br />
to heart.<br />
44 SPLIT SECONDS
Zenith<br />
Defy Midnight<br />
ref. 16.9200.670/01.M10001<br />
USD 10,700<br />
zenith-watches.com<br />
Omega<br />
Constellation Co-Axial<br />
Master Chronometer<br />
ref. 131.15.29.20.53.001<br />
USD 11,400<br />
omegawatches.com<br />
Van Cleef<br />
Lady Arpels Planétarium<br />
ref. VCARO8R500<br />
USD 241,000<br />
vancleefarpels.com<br />
Hèrmes<br />
Arceau L'heure de la Lune<br />
Martian Meteorite Price<br />
upon request<br />
hermes.com<br />
SPLIT PRIME SECONDS TIME 45 45
Givenchy + Tutima<br />
Tutima Saxon One<br />
Chronograph, Ref.<br />
6420-07; Stainless-steel<br />
casewithsteelbracelet;<br />
USD 6,500;<br />
tutima.com<br />
Comme des Garçons +<br />
Breitling<br />
Breitling Superocean<br />
Heritage '<strong>57</strong>, Ref.<br />
A103702A1C1A1;<br />
Stainless-steel case with<br />
steel bracelet;<br />
USD 5,025;<br />
breitling.com<br />
THE ART OF COLOR<br />
A colorful year of watches unlike any other.<br />
Words Stephen Watson<br />
rench artist Paul Cézanne said it best, “We live in a rainbow of chaos.”<br />
However difficult, chaos and disorder often propel us into new and positive<br />
creative directions. Cézanne’s post-Impressionist paintings create order out<br />
of dissimilar swirls of paint, the abstract brushstrokes melding into a distinctive,<br />
singular image. Sensitive to how colors can make us feel, Cézanne’s work displays<br />
such powerful emotion, it can alter a viewer’s mood and attitude. Creating beauty out<br />
of chaos is a message the fashion world picked up early this year, illustrated by the<br />
wild, color-packed fall-winter menswear collections shown this past January.<br />
The watch world smartly followed suit, with a bloom of unusual dials and case<br />
materials unlike anything seen in years. Rainbow watches have been growing in<br />
popularity, with Breitling’s colorful and optimistic Superocean limited edition selling<br />
out immediately (with the added benefit of a timely charity component). Dials in<br />
red, turquoise, green, and orange have provided an immediate lift to the usual sea<br />
of black-dialed sport watches. Even surprising colors like canary yellow and purple<br />
made multiple cheerful appearances. It’s been a year unlike any other, a real standout<br />
for color, and oh man, those feel-good Rolex Oyster Perpetuals. Let’s rejoice!<br />
46 SPLIT SECONDS
Valentino + Bell & Ross<br />
Bell & Ross BR 03-92 Diver Orange, Ref. BR0392-D-<br />
O-ST/SRB; Stainless-steel case with orange synthetic<br />
fabric strap; USD 3,900;<br />
bellross.com<br />
Berluti + IWC<br />
IWC Portugieser Chronograph, Ref. IW371615;<br />
Stainless-steel case with alligator strap; USD 7,950;<br />
iwc.com<br />
Fendi + Doxa<br />
Doxa SUB 300T Divingstar, Ref. 840.10.361.10;<br />
Stainless-steel case with steel bracelet; USD 1,890;<br />
doxawatches.com<br />
SPLIT SECONDS 47
Berluti + IWC<br />
IWC Portugieser<br />
Chronograph, Ref.<br />
IW371615; Stainlesssteel<br />
case with alligator<br />
strap; USD 7,950;<br />
iwc.com<br />
“ What you wear is how you present yourself to the<br />
world, especially today, when human contacts are<br />
so quick. Fashion is instant language”<br />
— Miuccia Prada —<br />
Gucci + Rolex<br />
Rolex Oyster Perpetual<br />
41, Ref. 124300;<br />
Oystersteel case with<br />
Oystersteel bracelet;<br />
USD 5,900;<br />
rolex.com<br />
Prada + Bvlgari<br />
Bvlgari Octo Finissimo,<br />
Ref. 103431; Stainlesssteel<br />
case with steel<br />
bracelet; USD 11,900;<br />
bulgari.com<br />
48 SPLIT SECONDS
Sacai + NOMOS Glashütte<br />
NOMOS Tetra Plum, Ref. 499/488; Stainless-steel<br />
case with gray suede strap; USD 2,780;<br />
nomos-glashuette.com<br />
Craig Green + TAG Heuer<br />
TAG Heuer Carrera, Ref. CBN2011.BA0642;<br />
Stainless-steel case with steel bracelet; USD 5,350;<br />
tagheuer.com<br />
Tom Ford + Zenith<br />
Zenith Defy El Primero 21 Ultraviolet, Ref.<br />
97.9001.9004/80.R922; Micro-blasted matte<br />
titanium case with rubber strap; USD 13,100;<br />
zenith-watches.com<br />
SPLIT SECONDS 49
Overlooked–<br />
The World’s First<br />
Blacked Out Watch<br />
The Porsche Chronograph 1 radically reimagined the<br />
sports chronograph in the 1970s, and was designed by<br />
none other than Ferdinand Alexander Porsche, who also<br />
designed the iconic Porsche 911.<br />
Words Wei Koh<br />
N<br />
ecessity, as they say, is the mother of invention — a<br />
concept certainly not lost on a young Ferdinand<br />
Alexander Porsche, otherwise known by the nickname<br />
“Butzi”, when he found himself along with all other members<br />
of the Porsche dynasty cast out of all executive roles in the<br />
family company. This decree came from his father “Ferry”<br />
Porsche, son of the company’s founder Ferdinand Porsche,<br />
who had become so exasperated by the constant in-fighting<br />
with his sister Louise Piëch’s side of the family that he decided<br />
to unilaterally remove all of his father’s descendants from<br />
management duties. Butzi, who had — amazingly enough —<br />
designed the Porsche 911 which debuted at the 1963 motor<br />
show and would go on to be the single most enduring and<br />
iconic act of automotive design the world would ever know,<br />
suddenly found himself unemployed. But ever the scrapper, he<br />
immediately set up Porsche Design Studio (initially in Stuttgart<br />
before he moved it to Austria) and set about creating products<br />
that would redefine their respective industries.<br />
Porsche’s Chronograph 1, as its first offering was called<br />
when launched in 1972, was one of the most radical reimaginings<br />
of the sports chronograph. Its dial was matte black<br />
with white indices and subdials, and a red seconds hand — it<br />
looked essentially like the speedometer and tachymeter in the<br />
Porsche 911 dashboard. It had a flat crystal, a large tachymeter<br />
50 SPLIT SECONDS
— of course — integrated into a flange surrounding the dial,<br />
and was configured with a 30-minute counter at 12 o’clock,<br />
a 12-hour counter (key for endurance racing) at six o’clock<br />
and continuous seconds at nine o’clock. Day and date were<br />
provided in a set of apertures at three o’clock. In the context of<br />
sporting chronographs, it was a massive amount of information.<br />
The ability to provide all this information as well as a 4Hz<br />
vibrational speed, ultra-efficient winding and reliability, was<br />
thanks to an all-new movement called the Valjoux 7750, which<br />
was designed by a brilliant engineer named Edmond Capt. Capt<br />
was tapped by Valjoux to rapidly create an integrated automatic<br />
chronograph movement to respond to the release of the Zenith<br />
El Primero and the Calibre 11 in 1969. Capt used the manualwinding<br />
7773 movement as the starting point, and with the help<br />
of a new technology called the computer, he was able to create a<br />
movement that replaced the column wheel with an oblong cam<br />
and was much easier and cheaper to industrialise. Even though<br />
the Porsche Design Chronograph 1 was “launched” in 1972,<br />
the first examples reached customers by 1973 and represent<br />
some of the very first watches in the world to feature this radical<br />
new movement. The Valjoux 7750 even had a quickset day and<br />
date indicator, the first of its kind in a sports chronograph.<br />
Now think about this in the context of the early ’70s. Seiko had<br />
launched the Astron and initiated the Quartz Crisis three years<br />
earlier, yet Butzi Porsche insisted on a mechanical chronograph<br />
featuring this new and advanced movement, and a new surface<br />
treatment that had never been used on watches before: physical<br />
vapour deposition, better known as PVD.<br />
While black watches are commonplace today, in the context<br />
of 1972, a black watch was shocking. Butzi was known to<br />
have experimented with different treatments, including auto<br />
Left The Porsche<br />
Design Chronograph<br />
1 was the world’s first<br />
blacked out watch.<br />
painting techniques, but in the end, it was only PVD, which<br />
vaporises metals and binds them to the surface of the watch<br />
case, that worked well enough for him. Although the technique<br />
reaches back to 1852, it was only perfected in 1968; and while it<br />
is fragile in comparison to the DLC coating available today, at<br />
the time it was incredibly groundbreaking. The fact that Butzi<br />
Porsche chose this treatment for his watchcase some 20 years<br />
before Panerai used PVD-treated cases in its Pre-Vendome<br />
Luminor Marinas, speaks of how visionary he was.<br />
Of course, Porsche was not a watchmaker. To collaborate<br />
with him on his watch, he chose Orfina, a Swiss company<br />
owned by an Italian racecar driver named Umberto Maglioli<br />
who had finished his career with — you guessed it — Porsche<br />
Racing. Very early models have the name “Orfina” above the<br />
day-date windows while later models have the distinct and<br />
attractive Orfina logo above these windows. Below the dateday<br />
indicator are the words “Porsche Design”. To me, these<br />
amazing Valjoux-powered Porsche Design Chronograph 1<br />
watches have incredible historic significance. They were the<br />
first serially produced black watches and had matching black<br />
bracelets (a bead-blasted steel version was also offered). Their<br />
dial design was radical in its straight-up utilitarian racing<br />
instrument look, and they were one of the very first watches to<br />
feature the legendary Valjoux 7750. Finally, they were designed<br />
by the genius behind the Porsche 911.<br />
But around 1975, something happened that compelled<br />
Butzi Porsche to have to create a new version of this watch.<br />
Now fully reeling from the decimation by the Quartz Crisis,<br />
Valjoux ordered Edmond Capt to destroy everything related<br />
to the Valjoux 7750. Instead, he would, like Charles Vermot at<br />
Zenith with the El Primero, hide all of the tooling. This gives you<br />
an idea of how dire the prevailing outlook was for mechanical<br />
watchmaking, and yet, instead of switching to quartz engines,<br />
the amazing Butzi Porsche would double down on mechanical<br />
timekeeping. With the supply of Valjoux 7750 movements<br />
coming to an abrupt end (the movement would only be revived<br />
in 1984 by Théodore Schneider for the Breitling Chronomat)<br />
he and Maglioli turned to another mythical maker of watch<br />
movements named Lemania.<br />
I have long professed my love for Lemania, in particular<br />
because of its chronograph calibre 2310 that forged the<br />
base of the famous Omega Calibre 321 that equipped every<br />
Speedmaster that went to space. But my second favourite<br />
movement created by this incredible manufacture is the ultraradical<br />
calibre 5100. When launched in 1974, the Lemania<br />
5100 looked like it had stepped out of an alternate universe.<br />
It was created specifically to be the most reliable, shockresistant,<br />
legible and cheapest movement you could find. As<br />
such, there was not a simple bridge or plate that was milled — it<br />
was all stamped. Further, it made extensive use of Delrin a<br />
high-tech plastic. Delrin was used for the day and date wheels,<br />
the switching cam and the chronograph clutch plate in this<br />
incredible movement. Even its balance wheel was mounted on<br />
a shock-absorbing Delrin plate, and all around the movement<br />
was a Delrin buffer to isolate it from the impact of shock on the<br />
watchcase. Finally, the movement used a vertical clutch, which<br />
meant that the chronograph could be left on indefinitely with<br />
SPLIT SECONDS 51
Early models of the 7750<br />
powered models have the name<br />
Orfina above the day-date<br />
windows instead of the logo.<br />
(Image: Christies Online)<br />
Above and below<br />
The Lemania 5100-powered<br />
version is distinguished by the<br />
12 o’clock subdial that shows<br />
time in 24-hour format.<br />
(Image: Watchpool24)<br />
52 SPLIT SECONDS
Above The military<br />
version comes<br />
with a central<br />
chronograph<br />
minute hand in<br />
black with an<br />
orange-tipped<br />
airplane pointer.<br />
(Image: A<br />
Collected Man)<br />
Right On the<br />
military versions,<br />
the tachymeter is<br />
typically replaced<br />
with a 12-hour<br />
scale to enhance<br />
readability in<br />
a cockpit. (Image:<br />
A Collected Man)<br />
no adverse effect on isochronism. The rotor is seated on a hard<br />
iron bearing and held in place with a push fork. Like the Valjoux<br />
7750, the Lemania 5100 runs at a decidedly modern 4Hz, and<br />
the day and date are quickset. All this means that you could take<br />
your Lemania 5100-equipped chronograph and use it to smash<br />
open coconuts or clamshells in a desert island scenario, and<br />
it wouldn’t lose an iota of accuracy. Indeed the Lemania 5100<br />
is the movement that powers the Omega Speedmaster, which<br />
Omega expert Chuck Maddox referred to as the “Holy Grail”<br />
for the extraordinary performance package it represents.<br />
But the dial side of the Lemania 5100 brought about a<br />
subtle but important redesign in the Orfina Porsche Design<br />
Chronograph 1. The movement is distinguished by a central<br />
minute counter co-axially mounted on the cannon pinion with<br />
the chrono seconds hand. The chrono seconds hand remains<br />
red, but the minute counter is white, features a “lollipop”<br />
and is read off the same indices as the minutes. As such, it is<br />
a 60-minute chronograph counter. At 12 o’clock you have a<br />
subdial that shows time in 24-hour format while the 12-hour<br />
chrono counter and the continuous seconds are found at six<br />
and nine o’clock respectively. The confusion is that this watch<br />
(more specifically known as reference 7177 and 7178) is also<br />
called the Porsche Design Chronograph 1.<br />
Note that these watches were made in civilian as well as<br />
military versions for various air forces, including the West German<br />
Bundeswehr. In the case of military watches, the Orfina logo was<br />
replaced with the word “Military”. Also these watches usually<br />
came equipped with a Bund-style two-piece leather strap instead<br />
of a bracelet. Further, as they were to be used in the cockpit,<br />
oftentimes the tachymeter was replaced with a 12-hour scale for<br />
enhanced time-reading legibility. Finally, all military Porsche<br />
Design Chronograph 1 watches fall into the Lemania 5100 model<br />
reference and not the Valjoux 7750. One important detail to look<br />
out for is that the minute counter hand on the military version is<br />
blacked out with a red/ orange plane-shaped pointer. Military<br />
models usually have extensive engraving on the caseback.<br />
The entire Orfina era of the Porsche Design Chronograph 1<br />
lasted from 1972 to 1978. The switchover from the Valjoux 7750<br />
seemed to have occurred around 1974–’75, which coincided<br />
with the launch of the Lemania 5100. In 1978, Porsche Design<br />
would start their collaboration with IWC, which resulted in<br />
some equally famous watches, but the Orfina watch holds a<br />
special place in my heart as the original timepiece created<br />
by Butzi Porsche and that is interlinked with two of the most<br />
important movements ever created.<br />
On the silver screen, the Porsche Design Chronograph 1 was<br />
worn by Dustin Hoffman in Kramer vs Kramer, Martin Shaw in<br />
The Professionals but perhaps most significantly by Tom Cruise in<br />
Top Gun. The fact that this watch was selected as the timepiece<br />
of choice for Naval Aviator Lieutenant Pete “Maverick”<br />
Mitchell was a perfect fit, considering that the Lemania-based<br />
references were selected as official equipment by several air<br />
forces around the world (although, he seemed to be wearing<br />
a civilian version of the watch). What is exciting was that after<br />
filming for the first Top Gun wrapped up, the original Maverick<br />
Porsche Design watch sat in producer Jerry Bruckheimer’s safe<br />
for 34 years before it found its way back to Tom Cruise’s wrist<br />
for the new film, Top Gun: Maverick, to be launched this year.<br />
However, it was another pilot — specifically a Formula 1<br />
pilot — the legendary Mario Andretti, whose career was most<br />
synonymous with the Orfina Porsche Design Chronograph 1.<br />
Andretti wore his watch all throughout the 1978 season. The<br />
story goes that after the Brazilian Grand Prix, Andretti went for<br />
a stroll on Ipanema beach and promptly fell asleep. During his<br />
nap, someone stole his beloved Porsche Design Chronograph<br />
1. When news of this reached Butzi Porsche and Umberto<br />
Maglioli, they promptly sent him a replacement watch which he<br />
wore to five more first-place finishes that season and it was on<br />
his wrist when he became the Formula 1 Champion at Monza.<br />
Today, these amazing watches are almost half-a-century<br />
old, and yet the story they tell about the incredible vision of<br />
Butzi Porsche and an insistence on mechanical timekeeping<br />
even during the darkest hours of the Quartz Crisis, resonates<br />
stronger than ever. Amazingly, these watches can still be had for<br />
relatively accessible prices. Both Valjoux and Lemania models<br />
seem to hover around 3,000–4,000 USD, with a 25-percent<br />
premium for military models.<br />
SPLIT SECONDS 53
Trends may come and go, but tried and true classics<br />
provide enduring staying power during uncertain<br />
times. Cartier, Jaeger-LeCoultre, Rolex<br />
WORLDOFTOMORROW<br />
Thought leaders predict changing global tastes in a<br />
COVID-19 world.<br />
Words Stephen Watson<br />
To predict where watchmaking trends might head in<br />
coming months, one might compare notes with the<br />
past. The recent global COVID-19 crisis isn’t entirely<br />
unprecedented; history has a manner of repeating itself.<br />
Looking back to previous disruptions provides clues about the<br />
ways we might dress and adorn ourselves, reflecting the social,<br />
financial, and political state of the world in which we live.<br />
Then again, things might be different this time. Trade fairs<br />
were canceled and quickly replaced with virtual presentations.<br />
Our shopping, already done mostly online, migrated to<br />
e-commerce permanently. It makes sense then, that many<br />
watch retailers saw sales increase in large numbers from stayat-home<br />
shoppers. Over the past few months, we’ve witnessed<br />
two clear trends emerge.<br />
The first is a return to classicism. Provenance, history,<br />
heritage, longevity; these comfort us right now. For some, that<br />
trend means investing in something bigger than ourselves,<br />
perhaps a watch that will last generations. The watches with<br />
proven staying power are safe bets as ever, tried and true, never<br />
out of style. You might reach for a classic housing an inventive<br />
new movement, or with a flash of fabulous color on the dial.<br />
Or maybe an all-time great upgraded to a precious material, or<br />
with an unexpected sprinkling of gemstones.<br />
The second trend appears more daring and unusual: the<br />
emergence of extraordinary one-of-a-kind dream watches<br />
designed for the top-tier collector. Ultra-rare and often priced<br />
in excess of six figures, these exceedingly scarce timepieces<br />
are almost impossible to believe, utilizing the finest materials,<br />
technology, and workmanship. Both eye-catching and bold,<br />
these one-of-a-kind watches are not for the faint of heart<br />
(or wallet).<br />
Whatever the circumstance, our reasons for buying a watch<br />
remain. It’s a celebration, a way of treating yourself, of taking<br />
a moment, or commemorating a special occasion. A watch<br />
is an object that takes time to produce — the materials, the<br />
technology, the craft — instilled with passion and art. A watch<br />
represents a human connection to a shared history, an object<br />
imbued with a universe of meaning. Like the ever-changing<br />
seasons, this moment in time is both an evolution and part of a<br />
greater cycle. Where are we headed next?<br />
Let’s ask the experts:<br />
54 BUSINESS
FRANÇOIS-HENRY BENNAHMIAS,<br />
CEO, AUDEMARS PIGUET<br />
Clients, especially the younger generation, want more<br />
transparency. They also want to purchase from brands that<br />
share their values. So at the end of the day it is not a matter of<br />
trends for us. It is about offering the client the opportunity<br />
to discover what’s behind the brand so that they understand<br />
who we are while we discover who they are as well. This will<br />
enable us to take care of them in the right way, establishing<br />
an authentic relationship and delivering the right emotions<br />
and services. We’re in this for the long haul, which is a great<br />
advantage compared to other industries. Only with time can<br />
you build authentic meaningful relationships.<br />
MAXIMILIAN BÜSSER, FOUNDER, MB&F<br />
The past year’s challenges should spur an overwhelming<br />
amount of creativity in our pretty conservative industry, but I<br />
am not sure that will happen. This is the perfect time to take<br />
more risks, to be bolder, to generate excitement. MB&F’s<br />
incredible success over the last eight months (sell-out is up<br />
+40% on last year to our great amazement!) is proof that<br />
creativity, more than ever, gets timepiece buyers’ hearts racing.<br />
But with certain major markets like China powering up the<br />
business again for the larger groups, our industry will probably<br />
go back to its old ways and play it safe.<br />
I would love to think that going forward, personal fulfillment<br />
will be more important than status, but human beings tend to<br />
go back to their comfort zone — and the Maslow pyramid has<br />
not changed. What has changed is our relationship to how we<br />
buy. Zoom presentations and buying online are no longer only<br />
for tech geeks. We have been amazed at the number of orders<br />
we have taken online and how clients (both retailers and endconsumers)<br />
interact so much more with us on digital platforms.<br />
It has definitely become a new norm.<br />
GEORGES KERN, CEO, BREITLING<br />
While it would be difficult to anticipate the year’s effect on<br />
consumer tastes and future trends in terms of product design<br />
and materials, it is safe to say that attitudes and mindsets<br />
will be strongly affected. People have been reassessing their<br />
priorities in every aspect of their lives and this will certainly<br />
influence sentiments and consumer behavior. There is clearly<br />
an increased interest in sustainable products that offer real<br />
meaning and brands representing values the customers can<br />
identify with.<br />
The world is becoming increasingly casual and less formal,<br />
and customers are, more than ever, seeking purpose in their<br />
consumption. Long before the pandemic, Breitling had been<br />
focusing on inclusive luxury. We are seen as a cool, informal<br />
alternative to our more conservative competitors, and our<br />
commitment to sustainable luxury has been resonating with a<br />
broad range of demographics.<br />
BUSINESS 55
BRUNO BELAMICH, CREATIVE<br />
DIRECTOR, BELL & ROSS<br />
We do not feel this unpredictability will affect our design at Bell<br />
& Ross for the simple reason that we have always gone to the<br />
essentials when creating our timepieces. Back to essentials,<br />
the very principle of our own design. We leave no room for<br />
the superfluous. In this uncertain period, the question of the<br />
meaning of our lives, of our professions, of what we buy, and<br />
therefore in our case, watches, arises more than ever. We must<br />
hold on to the beautiful object that lasts. The Bell & Ross watch<br />
is a utilitarian object, with a timeless design.<br />
EDOUARD MEYLAN, CEO, H. MOSER & CIE<br />
I think this year’s challenges have made us pay more attention<br />
to not only what we consume, but also how we consume.<br />
Discerning clients are developing more responsible<br />
purchasing habits, not necessarily in regard to pricing, but<br />
rather focusing on emotion and intrinsic value. They look to<br />
brands representing their priorities through corporate social<br />
responsibility programs — whether sustainability or social<br />
action — and through meaningful relationships with the<br />
people behind the product. In my opinion, these consumer<br />
needs are even more prevalent than design choices at the<br />
moment. Since people are now more connected than ever,<br />
this effect is amplified through social media and a common<br />
human challenge.<br />
Generally speaking, clients buy either safe designs that<br />
they are used to or iconic designs that are like a piece of art.<br />
Watches that are out of this world, made in small quantities, will<br />
continue to rise in popularity. I do not believe it is a decision<br />
based on price or understated design. It is about appreciating<br />
genuinely unique qualities that make a brand or timepiece<br />
special. Whether a never-before-seen take on an existing<br />
category — as we did with our Streamliner and sports steel<br />
watches — or a design disruptor challenging the traditional look<br />
of a watch, it was a trend before the pandemic, and it seems that<br />
recent months have only reinforced it.<br />
MARC A. HAYEK, PRESIDENT & CEO,<br />
BLANCPAIN, BREGUET, JAQUET DROZ<br />
Obviously, the past few months have been an opportunity for<br />
most of us to slow down a little bit, for better or for worse, and<br />
to think. In that regard, this year has certainly changed the way<br />
clients look at products and brands. I feel that the consumer’s<br />
search for meaning will increase significantly and that<br />
expectations will be higher. True experiences that go beyond<br />
just the watch; authenticity, trust, and global responsibility are<br />
all criteria that will predominate.<br />
56 BUSINESS
CHRISTIAN SELMONI, HERITAGE & STYLE<br />
DIRECTOR, VACHERON CONSTANTIN<br />
Despite the situation, our teams at the manufacture and<br />
worldwide are committed to delivering the right pieces at the<br />
right place and moment. What we notice today is that clients<br />
favor solid and reassuring values in a global context. When<br />
speaking about trends that might come out of this, we think<br />
that the ultimate exclusivity and luxury, represented by Les<br />
Cabinotiers, is something appealing to clients. In addition,<br />
sport-elegant timepieces with their strong and resilient<br />
elements. As a matter of fact, the Overseas novelties launched<br />
this year have encountered great success. We feel confident<br />
about the novelties to be revealed in 2021 at<br />
Watches & Wonders.<br />
When money is no object, unparalleled quality,<br />
innovative design, and scarcity signify the top level<br />
of watchmaking for the ultimate collector. Audemars<br />
Piguet, Richard Mille, Breguet<br />
BUSINESS <strong>57</strong>
A GREATER CAUSE<br />
Environmental sustainability drives Marc A. Hayek,<br />
president & CEO of Blancpain.<br />
Interview by Stephen Watson<br />
Environmentalism has remained a core brand value at<br />
Blancpain for decades, bolstered by president and<br />
CEO Marc A. Hayek, a diving enthusiast and ardent<br />
supporter of ocean preservation. Hayek, grandson of Swatch<br />
Group founder Nicholas G. Hayek, is also a board member<br />
and president & CEO of three prestigious brands: Blancpain,<br />
Breguet, and Jaquet Droz.<br />
The Bathyscaphe range has become quite a comprehensive<br />
assortment of dive watches, and I understand you are an avid<br />
scuba diver. How has your knowledge of diving influenced the<br />
Fifty Fathoms collection? Can you tell us about some favorite<br />
dive sites?<br />
I have always said that people must be able to dive with the<br />
Fifty Fathoms, even nowadays. Although divers currently use<br />
computers (to calculate depth and elapsed time), the Fifty<br />
Fathoms remains a real diving watch that I personally want to<br />
take with me when I dive. Thus, the watch has evolved over the<br />
years. We have for instance improved the bezel’s resistance<br />
and the overall readability of the watch, which are particularly<br />
important underwater. My knowledge of diving has also<br />
influenced the complications featured in the Fifty Fathoms<br />
collection. It would not have been logical to extend the line<br />
with all the existing complications, but having a moonphase,<br />
for example, was useful and meaningful for me; there is indeed<br />
a natural relationship between the moon and the tides. As for<br />
the tourbillon, looking at it underwater is just stunning. For<br />
the Bathyscaphe, which is an everyday watch you can dive with,<br />
having additional functions such as calendar indications made<br />
sense. Not only are these complications useful on a daily basis,<br />
but they are also not “diver unfriendly.”<br />
As for my favorite dive sites, the Maldives and French<br />
Polynesia are definitely part of my top 10 destinations. Those<br />
islands are paradise for divers.<br />
Blancpain recently added stunning color to the collection,<br />
particularly the green Fifty Fathoms Bathyscaphe Mokarran,<br />
a favorite of Revolution. What was the directive for the<br />
piece, and can we expect to see more surprises like this in<br />
Blancpain’s future?<br />
As part of our annual publication Edition Fifty Fathoms, we<br />
have been collaborating since 2008 with the world’s best<br />
underwater photographers to share the wonders of our<br />
oceans. Their pictures, showing the variety of environments<br />
that can be explored with diving, inspired the green color of<br />
the Bathyscaphe Mokarran Limited Edition timepiece and<br />
the Flyback Chronograph we just released. This new hue is<br />
enhanced by our peerless expertise and skill in dial-making.<br />
The color reveals subtle shades according to the angle of<br />
illumination on the dial, sometimes taking on metallic nuances.<br />
Alongside blue, green is omnipresent underwater in places<br />
such as mangroves, kelp forests, the Arctic with its Greenland<br />
sharks, and of course in freshwater. As an underwater<br />
photographer myself, I had the chance to witness these amazing<br />
colors in astounding compositions.<br />
The Fifty Fathoms collection, which is a pillar of Blancpain,<br />
will of course be enriched with new models in the future. We<br />
mentioned the green pieces, but we just launched a new Day-<br />
Date watch with a special gradient-colored, sandy beige dial.<br />
However, the evolution of the Fifty Fathoms will not only rely on<br />
new colors. We have many developments in progress to extend<br />
the collection with more technical pieces.<br />
58 PROFILE
Environmental concerns and sustainability are also top of<br />
mind in 2020. It’s an important initiative, especially for<br />
younger generations. Blancpain has been heavily involved<br />
with ocean conservation for some time. How will these<br />
concerns influence Blancpain’s future?<br />
I have to say that I am very impressed by the younger<br />
generations for their consciousness regarding the environment.<br />
Had we had the same implication in the past, things would<br />
perhaps be different today. I have always said that one of my<br />
deepest wishes was to leave a cleaner world for our children. As<br />
long as I am here, I will continue to give back to the oceans, try<br />
to educate people, try to help, try to motivate people to protect<br />
our oceans and preserve their beauty.<br />
The Ocean Commitment means a lot to Blancpain, not only<br />
because I am a diver and passionate about the oceans, but also<br />
because it is part of our history. What started with the Fifty<br />
Fathoms in the 1950s was much more than just a watch. It was<br />
the release of a diving instrument that contributed to opening<br />
up the underwater world.<br />
Blancpain’s Ocean Commitment is a charity close to your<br />
heart. How did you become personally involved? Have you<br />
witnessed marine ecological problems for yourself?<br />
Personally, I do not really like the word “charity.” Through the<br />
Blancpain Ocean Commitment, we do not just finance projects<br />
that aim to protect the oceans. It is not just about spending<br />
money. It is about implication, offering a platform. It is our duty<br />
to raise awareness. We reach clients all around the world who<br />
are opinion leaders. Together, we can make a bigger difference.<br />
People often do not know that the oceans are fundamental to<br />
human well-being on the entire planet. It doesn’t simply concern<br />
coastal areas. The ocean is an indispensable part of Earth’s lifesupport<br />
system, which sustains the species and the ecosystems<br />
upon which we depend. It regulates our climate, drives weather<br />
patterns, and reduces the impact of climate change by absorbing<br />
25 percent of the carbon dioxide released by human activities.<br />
As a scuba diver for more than 35 years, I witness of course<br />
the ecological problems oceans and their ecosystems are<br />
facing. I have gone regularly to the Maldives for the past 25<br />
years. Two years ago, I did one dive which brought me to tears.<br />
As far as you could swim and see, not one coral was still there.<br />
Everything bleached, dead, destroyed. But there is still hope;<br />
environmental efforts can definitely make a difference. In the<br />
south of France, thanks to protection and awareness initiatives,<br />
fish species are coming back. There were no more sea urchins,<br />
cuttlefish, or grouper. Now they are coming back, and much<br />
quicker than I would have thought.<br />
When diving, which Blancpain do you reach for?<br />
I wear a variety of watches from our Fifty Fathoms collection,<br />
depending on the dive. Sometimes it is the “classic” Fifty. I love<br />
the blue titanium version, which is very light and comfortable.<br />
Sometimes, I use the X Fathoms. I’ve also done many dives with<br />
the Tourbillon.<br />
The last watch I wore is the prototype of a technical piece we<br />
are currently working on, the same that equipped the wrist of<br />
Laurent Ballesta and his team during the Gombessa V expedition.<br />
Another Blancpain initiative is the art of living, “L’Art<br />
de Vivre,” which celebrates the pursuit of excellence.<br />
This concept relates closely to Blancpain’s Métiers d’Art<br />
collection. Can you tell me about the directive of the artistry<br />
within this collection and what clients tend to look for?<br />
Actually, the art of living does not relate specifically to our<br />
Métiers d’Art collection. It is a global concept that is dear to<br />
Blancpain for many reasons. The links between Blancpain,<br />
the art of living, and fine dining, spring from the conviction<br />
that there is a close bond between these worlds and traditional<br />
watchmaking. The quest for excellence, expertise, meticulous<br />
craftsmanship, and true passion, are the kind of values we<br />
share. These values are reflected in everything we do, from the<br />
creation of our timepieces to the warm welcome and service we<br />
offer in our boutiques.<br />
Regarding the Métiers d’Art collection, I would say that two<br />
main characteristics are evaluated before starting a new project:<br />
technicity and beauty. We are trying to put forward techniques<br />
that have rarely been seen in the world of watchmaking — as<br />
is the case with damascening and shakud , for example — or<br />
mastering processes in-house that are usually handled by<br />
third-party manufacturers. The artistic approach required<br />
for the new material or skill thus has to be interesting and<br />
challenging, and the pieces crafted beautifully. By introducing<br />
new Métiers d’Art techniques and skills, our aim is to show<br />
clients that Blancpain’s creativity and expertise are limitless,<br />
and this is what they are looking for. With our Métiers d’Art<br />
pieces, we allow clients seeking to acquire a personalized model<br />
to contribute to the design of their watch, while benefiting<br />
from our ideas and savoir-faire, in harmony with our DNA and<br />
watchmaking tradition. It is teamwork: true watchmaking and<br />
artistic experience resulting in unique pieces of art.<br />
This year has been tough on everyone, and evolution comes<br />
slowly to the watch industry. The past few months have<br />
brought about radical changes with the industry’s calendar,<br />
trade shows, and travel plans. What are some things we can<br />
look forward to in this post-Baselworld era?<br />
I definitely think that the past few months have raised the<br />
importance of humility in every sense of the word. Thinking<br />
locally instead of globally. Valuing intimate gatherings. Creating<br />
tailored local experiences. Simplifying our presentation<br />
calendars. Engaging even more deeply with our partners.<br />
Listening further to and communicating even more with our<br />
clients, to whom our watches are dedicated. And of course,<br />
reinforcing our digital offerings, as well as taking advantage<br />
of today’s technology to strengthen our relationship with<br />
our customers.<br />
PROFILE 59
In Conversation with<br />
Raynald Aeschlimann, CEO Omega Watches<br />
Words Wei Koh<br />
H<br />
e’s one of the most dynamic leaders in the watch<br />
industry and also one of the most genuine, sincere<br />
and kind individuals I know. On 5th October of the<br />
most challenging and imperiled year human history has ever<br />
known, Aeschlimann and his team at Omega created an act<br />
of horological magic. Ostensibly, it was a Speedmaster watch<br />
meant to celebrate the 50th anniversary of Omega receiving the<br />
Silver Snoopy Award. This honor is bestowed by NASA on just a<br />
small percentage of their external suppliers for truly outstanding<br />
service. Omega, of course, received this award for helping to<br />
save the lives of the astronauts on Apollo 13. But the watch that<br />
Omega created was something more than a celebration of their<br />
history. It was, in some ways, the healing balm and uplifting<br />
act that we all need, now more than ever. It was the watch that<br />
brought smiles to the faces of collectors around the world.<br />
Why? Because in an act of incredible imagination and creativity,<br />
Omega has designed a watch with an animation of Snoopy flying<br />
through space in his command module for exactly 14 seconds —<br />
the time for the critical engine burn in Apollo 13 — that suddenly<br />
made us forget everything else and revel in pure childlike<br />
joy. You see, the Speedmaster “Silver Snoopy Award” 50th<br />
anniversary is not just a watch, but also a message of hope and a<br />
reminder of human resilience and courage against all odds. I had<br />
the pleasure to catch up with Aeschlimann a few days after this<br />
launch to discuss the watch and all things Omega with him.<br />
Well, Raynald, you’ve done it. You just blew the minds of all<br />
the Omega Speedmaster lovers out there with what has to be<br />
the coolest and most uplifting Speedy of all time. Can you tell<br />
me a bit about the creative process behind the “Silver Snoopy<br />
Award” 50th Anniversary?<br />
Thank you, Wei. It is kind of you to say that. I was very clear<br />
from the start that to create this watch properly, we had to<br />
be incredibly respectful. First, we had to be very respectful<br />
to the Silver Snoopy Award because this is something that is<br />
bestowed to very few of NASA’s external suppliers, and only in<br />
the instance of achieving some true service to the astronauts<br />
and to the space program. We received this award in 1970 for<br />
the Speedmaster’s service to NASA and in particular for the<br />
role we played in safely returning the astronauts onboard Apollo<br />
13. As you know very well, after a major electronic failure, the<br />
astronauts had to calculate the exact angle of reentry to Earth<br />
that would not cause them to burn up because the angle was too<br />
steep, nor bounce off the atmosphere because the angle was too<br />
shallow. The Speedmaster was used to time a precise 14-second<br />
engine burn to position the craft exactly. This is real history<br />
and a reminder of human resilience — which is, perhaps, in<br />
the context of 2020, more important than ever. You know, less<br />
than one percent of NASA’s suppliers are ever awarded the<br />
Silver Snoopy, so it means a lot. So, while the Snoopy watches<br />
have become valuable collectibles and collectors love them,<br />
first and foremost, I wanted the watch to be a real tribute to how<br />
much we value the Silver Snoopy and treasure our relationship<br />
with NASA’s astronauts and the Mercury and Apollo Space<br />
Programs. We still have an incredibly strong relationship with<br />
NASA, and so, we had to live up to the incredible history of our<br />
partnership and make something they would look at and say,<br />
“We love it.”<br />
The sheer audacity and creativity of Snoopy flying in space<br />
in his command module, for 14 seconds each revolution of<br />
the chronograph seconds, is brilliant. How did you come up<br />
with this?<br />
The second thing I told my team — headed by Jean Pascal<br />
[Perret] and Gregory [Swift], who are great guys — is we<br />
have to do something more. We have to elevate the concept<br />
The Omega<br />
Speedmaster “Silver<br />
Snoopy Award” 50th<br />
Anniversary edition.<br />
SPLIT SECONDS 61
On the caseback,<br />
Snoopy in his<br />
command service<br />
module flies for<br />
precisely 14 seconds<br />
every revolution of the<br />
chronograph seconds.<br />
even further than what we already did for the 2015 45thanniversary<br />
Silver Snoopy Award Speedmaster, which had<br />
the beautiful hand-carved Silver Snoopy medallion against a<br />
bed of aventurine on the caseback. If we don’t, then we aren’t<br />
going to do it. I prefer to be criticized for maybe going too far,<br />
than not doing enough. But I have to say, the team was aligned<br />
in agreement with this, and so, we started to conceptualize<br />
something far more ambitious than we had ever done. So what<br />
Gregory and Jean Pascal did was, they went to NASA to have a<br />
meeting with them and start to discuss ideas. And it was after<br />
the conversation with them that we refined all the small details<br />
that made the watch so meaningful. For example, Snoopy is<br />
in his command service module, and he is flying precisely 14<br />
seconds before he disappears from sight behind the moon. The<br />
14 seconds is, of course, related to the 14-second engine burn<br />
of Apollo 13, which inspired the words, “What can you do in 14<br />
seconds?” on the dial of the 2015 Silver Snoopy watch. After<br />
this Snoopy disappears behind a photorealistic moon, which<br />
references the fact that Apollo 13 used the gravitational pull<br />
of the moon and traveled around the dark side of the moon to<br />
slingshot themselves back to Earth. My philosophy — and the<br />
philosophy at Omega — is about creating all these small details<br />
that together add up to a watch that is so perfect and expresses<br />
all these things that we love about our history with the space<br />
program, and even human history.<br />
What is the most important thing you think about when<br />
creating a new watch?<br />
I always say, at Omega, we aren’t making products. We<br />
are making watches that mean something. Watches whose<br />
intrinsic values are as important as their external value and any<br />
associated marketing. I think what gives us one big advantage<br />
at Omega is that we are all watch people. We all love what we<br />
do and we love watches. So when we made the effort to really<br />
grow the story of the Speedmaster, to really connect people<br />
emotionally to this icon, it came very naturally for us because<br />
we genuinely love this watch. We are not trying to come up<br />
with a clever marketing product that we want to convince<br />
people to buy. We consider ourselves the guardians of a true<br />
treasure. Of course, we want to modernize it and grow the<br />
audience, but never at the expense of the core, essential values<br />
of the Speedmaster and its incredible legacy, which no other<br />
chronograph in history can compete with. It was the watch<br />
chosen by NASA, the first watch on the moon, and the only<br />
watch ever officially certified for the Space Program. It was the<br />
watch that genuinely helped to save the lives of the astronauts<br />
on Apollo 13. Look, for example, at the incredible rise of the<br />
value of vintage Speedmasters in the last decade. These watches<br />
went up in price not because of speculation, but because as<br />
we and others told the story of how they were connected to<br />
the most incredible adventure in human exploration, people<br />
62 SPLIT SECONDS
understood their significance. People loved this and became<br />
super passionate about this. And, I like to say that the reason<br />
for the rise in the prices of these vintage watches and expansion<br />
of this passion, is that the story of the Speedmaster is a real<br />
story rooted in truth — whereas with some other brands, I think<br />
the rise in their prices might have more to do speculation than<br />
anything else.<br />
Why is it that everyone who sees this new Speedy just smiles<br />
so broadly with sheer childlike joy?<br />
Well, we started to think about this incredible opportunity to<br />
create a watch with a link to Snoopy. And we asked ourselves,<br />
why is it that the very thought of Snoopy makes people smile?<br />
We concluded that it’s related to our childhood, and his<br />
appearance as an animation character. That gave us an idea.<br />
Since I’d challenged the team to do something truly ambitious,<br />
we arrived quickly at the idea of creating some animation on the<br />
watch featuring Snoopy. We also looked at this watch from the<br />
perspective of the two previous Snoopies — the second watch<br />
[Silver Snoopy] was already was an advancement from the first<br />
watch [Blue Snoopy], We wanted a collector who already owned<br />
the previous two watches to look at the 50th-anniversary watch<br />
and see a real, sincere evolution from one watch to the next. So<br />
we said, “Let’s make something more. Let’s combine animation<br />
with watchmaking.” The idea of Snoopy flying in the command<br />
module on the caseback came from this.<br />
I love that the Earth on the watch rotates once a minute as<br />
well. Why did you decide on this?<br />
When we created the background of space for Snoopy to<br />
fly across, we immediately thought about depicting Planet<br />
Earth. You always hear about astronauts having this almostreligious<br />
experience when they see Earth for the first time from<br />
space. And it really reminds them that we are all on one planet<br />
together. This message couldn’t be more important than now.<br />
Are you talking about what the astronauts call the “overview<br />
effect” where, from space, national boundaries and conflicts<br />
vanish and Earth is seen as a small, fragile ball of life, a “pale<br />
blue dot”?<br />
Yes, precisely. We loved this idea of a blue planet where you<br />
can see that we are made primarily of water, and that we must<br />
all do our part to conserve our resources and protect the future<br />
of Earth. This was quite an emotional idea for many of us: the<br />
way in which we conceptualized this Earth is as it is seen by<br />
astronauts from space. To me, it reminds us of how the whole<br />
world is connected, and the human connectivity that binds<br />
us all together. We are all on one single planet, and maybe<br />
this message is more important this year. With this pandemic<br />
we are facing, we understand that the whole world is in this<br />
fight together. To highlight that the Earth is a living planet,<br />
we decided to connect it to the seconds wheel so that you can<br />
see it revolving. Bear in mind that when you view Earth from<br />
anywhere above it in space, such as looking at the North Pole,<br />
it appears to be rotating counter-clockwise. Which is what you<br />
have on our caseback.<br />
We wanted a collector who already<br />
owned the previous two watches to look<br />
at the 50th-anniversary watch and see<br />
a real, sincere evolution from one watch<br />
to the next. So we said, “Let’s make<br />
something more. Let’s combine<br />
animation with watchmaking.”<br />
OK, I have to ask: why is this not a limited-edition watch?<br />
It’s funny. I read on the Omega forums that they were<br />
complaining that the watch should be limited, and I was<br />
thinking, “Thank you, guys. You were complaining five years<br />
ago that we should stop with the limited edition, especially<br />
because not enough people can get the watches.” Anyway, I<br />
didn’t want to create such a watch that we knew people would<br />
feel emotionally connected to, and then not make enough so<br />
that most people who want one cannot have one. This will,<br />
of course, be a gradual process. Every year we will make the<br />
number of watches that we are capable of. I’m sure that there<br />
will be a surplus of demand, but we will make more each year,<br />
and eventually, the people who dream to own the watch can<br />
make this a reality. I think this is very important, because<br />
otherwise, with limited editions, sometimes people get upset<br />
because they feel left out. We are Omega, we don’t like to<br />
exclude people as some others do. We want those who dream<br />
about it to be able to get it eventually. This will be a model we<br />
will continue to make, but never in huge quantities and without<br />
any time limitation. It will be a limited production every year.<br />
We already know it will be a very popular watch, and so, we will<br />
make precisely the quantities that we had planned, which will<br />
not be a lot. This also allows us to closely monitor the sale of<br />
each watch, so that we can do our best to ensure each Snoopy<br />
ends up in the hands of a true collector and not a reseller.<br />
How do you make sure the watches end up on the wrists of real<br />
customers and not resellers?<br />
That’s one of the biggest issues that I have. OK, to begin with,<br />
I would say it is important that we create a watch that is the<br />
right price. We could have taken advantage of the huge preowned<br />
market price of the 2015 Silver Snoopy and made a<br />
more expensive watch, but that is not the way we do things at<br />
Omega. I can see that some opportunists are already trying to<br />
SPLIT SECONDS 63
speculate on the 50th-anniversary Silver Snoopy and this is a<br />
concern for me. We really want this watch to be on the wrists of<br />
the right people. Our biggest asset in accomplishing this, is our<br />
network of 160 boutiques in the world where real clients have<br />
developed a relationship with the staff there and we know these<br />
are genuine people. Some brands don’t believe in this direct<br />
contact with their clients, but for us, we love this. We love to<br />
hear their feedback and get to know them on a personal level. So<br />
I would say that our own network is the best tool for “vetting”<br />
clients, to ensure they are genuine in their appreciation of<br />
the watch. We make a real effort to monitor that these special<br />
watches end up on the right wrists. It’s funny, I sometimes feel<br />
other brands even encourage the speculation on their watches<br />
as a sign of their desirability — but that is not the Omega way.<br />
Did you see some clown on a trading forum trying to sell a<br />
watch that hasn’t been delivered yet, for 38,000 dollars?<br />
I saw that. But this is a gray market dealer or a speculator<br />
who’s trying to profiteer on the watch’s success. This is,<br />
again, one of the reasons why I prefer not to make it a<br />
limited edition — so that if you are a genuine collector and<br />
have some patience, you will get the watch.<br />
How do you think the events of 2020 have changed<br />
the way we regard luxury watches?<br />
I have to say, I don’t think the desire for luxury watches has<br />
changed. I saw this very much with our online sales, which we<br />
accelerated during the lockdown and which went totally crazy.<br />
But the success of this was because we did the online platform<br />
in the right way. It was already prepared when we launched it,<br />
so we didn’t have to rush to integrate online sales at a time when<br />
no one could leave their home. It was interesting to me that one<br />
of the results of this year is that people are really engaged and<br />
they read everything; they want to be informed, so if you are<br />
able to create a narrative-rich environment, and if you have<br />
watches that are truly connected to some of the most important<br />
and uplifting acts in human history — which we have with the<br />
Speedmaster and its story with the Space Program — people<br />
will respond very enthusiastically.<br />
There’s this famous quote from Warren Buffet:<br />
“When the tide comes in, you see who’s swimming naked,”<br />
This year, the tide came in, and we saw some brands<br />
increasing market share in a big way, and others really<br />
suffering. What made the difference?<br />
I think that this year was already tough on brands that were<br />
extremely authentic and really making watches that are<br />
expressions of their true DNA. That means that for all the<br />
guys who were making tactical moves or marketing-driven<br />
strategies, this year was very difficult for them.<br />
In times of crisis, do people retreat to known values and<br />
entrenched models and brands?<br />
I’ll put it this way: brands that don’t have a true history, who<br />
are not the reference in at least one of the major categories, and<br />
who don’t have truthful watches, will not be successful in these<br />
difficult times. In difficult times, we go back to real values, we<br />
Omega’s redesigned<br />
caliber 321 and<br />
the Speedmaster<br />
Moonwatch Caliber<br />
321 Steel “Ed<br />
White”.<br />
go back to friendships, to family, and to the relationships that<br />
are the most authentic. So if you as a watch brand do not have<br />
a relationship with the client that is also authentic in this way,<br />
you will not only have a difficult time this year, but also in the<br />
years ahead. Let me be clear that it is not only big brands that<br />
are authentic; there are small ones that have done a great job<br />
as well. To me, in our consumption, our shopping, we make<br />
a statement on the values that are important to us. What was<br />
interesting to see is that if you have this authenticity to the<br />
brand, then you can definitely transit this to people digitally,<br />
and they will respond and buy your watches.<br />
The watches that feature the new caliber 321 occupy a higher<br />
price category that the caliber 861 watches. I understand<br />
that they even feature a double assembly process. Was it your<br />
objective to make the caliber 321 watches Omega’s examples<br />
of haute horlogerie?<br />
I’m glad you brought this up. The caliber 321 is something<br />
almost mythical for watch collectors, and in particular, for<br />
Omega. It was created by Albert Piguet, who was the technical<br />
director of Lemania, which was part of the same company<br />
as Omega in the 1940s. The movement really enabled us to<br />
become the leader in chronographs from the ’50s onwards. The<br />
movement enabled the Speedmaster to be selected by NASA as<br />
64 SPLIT SECONDS
The Seamaster<br />
Planet Ocean<br />
“Tokyo 2020”<br />
Limited Edition.<br />
There are countries like China that were relatively<br />
unaffected this year and whose economies even grew,<br />
how is the business there?<br />
Well you can also feel, especially in places like China where<br />
most things are open, that people are very, very motivated to get<br />
over this. Like everyone else, they went through a difficult time,<br />
and now, they want to express their desire to get past this, to<br />
celebrate, to move forward. This time has made us more human<br />
and more emotionally honest humans.<br />
Aeschlimann with James Bond actor Daniel Craig;<br />
the Seamaster Diver 300M 007 edition for the<br />
upcoming No Time to Die movie.<br />
the only watch to be officially certified for the Space Program.<br />
The caliber 321 was in every watch that went to space, and was<br />
the watch worn by the men who walked on the moon for the first<br />
time in human history. The movement was in the Speedmaster<br />
that helped save the astronauts in Apollo 13. So when it came<br />
time to bring it back, we had to treat this movement with the<br />
ultimate dignity respect and reverence. I wanted to treat this<br />
movement as something that made us who we are. It was very<br />
emotional for us to bring this movement back. I do not say it is<br />
haute horlogerie, because there are other brands in our Group<br />
that are the true stars of high watchmaking. The movement is<br />
decorated, assembled and regulated by watchmakers dedicated<br />
to the 321 in our manufacture. The movement is one of the very<br />
few that actually undergoes a double assembly process where it<br />
is put together then stripped down, finished, and put together<br />
again. Then the watchmaker who built that movement is the<br />
one also placing it inside the case and even signing the warranty<br />
card. And when you look at the movement through the caseback<br />
of the watch, I think you’ll feel all this. To me, this watch is an<br />
emblem of our pioneering spirit. And it is an example of the<br />
highest quality we can achieve, but made in an industrial way,<br />
which was always Omega’s philosophy. So even though it is, in<br />
absolute terms, a more expensive watch, I would say — as with<br />
all Omegas — it offers a very honest value proposition.<br />
You have a partnership with the two biggest events in 2020,<br />
the Tokyo Olympics and the James Bond film. Both of these<br />
have been shifted to 2021. Has this affected your business?<br />
Don’t forget we launched the James Bond Seamaster Diver<br />
300M “No Time to Die” in December 2019, and similarly we<br />
launched the Tokyo Olympics one year before the Games were<br />
meant to happen. And what we can see is that we are at maximum<br />
production for these watches and they are all still on backorder.<br />
So, it didn’t affect our business for these watches at all, and in<br />
some ways, makes them relevant well into next year. The thing<br />
is, we are not a mono-product or mono-message brand. Our<br />
messages are universal, and I think the messages of next year<br />
will be incredible. We are going to start with the America’s Cup.<br />
Then we will have James Bond. Then we will have the Ryder<br />
Cup and we will have some amazing new watches related to the<br />
Speedmaster. We will have the new Moon watch coming out. So,<br />
2021 will be an incredible year focusing on the biggest pillars of<br />
our brand. I am looking forward to 2021, and even though it will<br />
be crazy busy, I can’t wait. It will be a great year.<br />
What is the mission of watchmaking in 2020?<br />
The mission of watchmaking is to keep people optimistic, to put<br />
a smile on people’s faces. We can all agree that 2020 has been a<br />
little somber. We miss the big opportunities to celebrate and to see<br />
each other, to be positive and to find this kind of emotion in our<br />
hearts and our souls. The essence of the 50th-anniversary Silver<br />
Snoopy Award is to bring a smile — and even life — to courageous<br />
men who were the greatest explorers we’ve ever known.<br />
SPLIT SECONDS 65
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Words Revolution<br />
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In the wake of HODINKEE’s success, various other outlets<br />
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Almost everything else in life that occupies the price<br />
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66 SPLIT SECONDS
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SPLIT SECONDS 67
F E A T U R E S
Defy Classic Carbon, the first all-carbon watch in<br />
Zenith’s history.<br />
70 COVER STORY
SIDE BY SIDE<br />
While looking defiantly to the future, Zenith stays grounded<br />
initsillustriouspast.<br />
Words Stephen Watson<br />
“The past should not be opposed to the current time we live in or<br />
the future. Tradition should not go against innovation.”<br />
In early September, Julien Tornare, CEO of Zenith Watches,<br />
took to the stage for an unusual press conference in Le<br />
Locle, Switzerland. There he laid out his vision for the<br />
LVMH-owned maison. Those lucky VIPs still able to travel<br />
looked on, wearing masks while seated in a socially distanced<br />
configuration. The rest of us watched from home. It was notably<br />
different from the extraordinary press conference held earlier<br />
this year in Dubai, where attendees traveled from around<br />
the world to celebrate the first LVMH Watch Week, setting a<br />
powerful new precedent for the unified luxury group.<br />
Our world has changed dramatically since LVMH Watch<br />
Week, but for Zenith, their underlying message is still the same,<br />
to produce their own movements and complications in-house<br />
with groundbreaking innovation and outstanding reliability. No<br />
matter the circumstances, the main objective is to fulfill these<br />
ambitions. It’s what drove Georges Favre-Jacot, the founder<br />
of Zenith, to success in 1865. It’s what inspires Zenith today. It<br />
informs their ongoing global campaign, “Time to Reach Your<br />
Star.” The initiative positions Zenith alongside those who reach<br />
for their dreams, regardless of circumstance. In addition, a new<br />
“DreamHers” campaign, announced by Tornare in September,<br />
places a renewed focus on women. For in a year of shifting<br />
politics, impossible setbacks, and financial difficulty, it’s a<br />
mantra we can all stand behind. It’s a message of positivity—a<br />
message of vision. Speaking with Revolution after the<br />
presentation, Tornare exhibits both, sharing great insight on<br />
how Zenith — and the rest of us — can move forward.<br />
“I think we’ve learned a lot going through this tough time.<br />
All of this has to push us to evolve as a company of the 21st<br />
century. Because in the watch industry, you tend to have two<br />
categories. You have watch brands that have a long history that<br />
are scared and nervous about going forward and not repeating<br />
the past,” Tornare says. “We have to preserve our purists, the<br />
collectors, saying we should not do this, we should not do that.<br />
Other brands can start with a blank piece of white paper and the<br />
ability to innovate. They don’t offend anyone from history. I’ve<br />
always believed, and I had a long discussion with Jean-Claude<br />
Biver [the architect of LVMH’s watchmaking division] about<br />
this. The past should not be opposed to the current time we live<br />
in or the future. Tradition should not go against innovation.”<br />
COVER STORY 71
Zenith CEO, Julien Tornare sharing his vision for<br />
the brand at the Zenith Manufacture in Le Locle,<br />
Switzerland.<br />
INNOVATIVE BUT TIMELESS<br />
Imagination lies at the core of Zenith’s strength. Always has. It<br />
can be found in the creation of the groundbreaking El Primero<br />
automatic chronograph movement in 1969. It continues with<br />
the remarkable story of how that movement survived the Quartz<br />
Crisis, its architecture stashed away carefully by Charles<br />
Vermot, a senior engineer at Zenith who hid the El Primero’s<br />
technical plans. Hoping that Zenith might return to mechanical<br />
watchmaking after management decided to cease production<br />
of the El Primero in 1975, Vermot defied his superiors with<br />
his company-saving insight for the future. Vermot dared to<br />
preserve the manufacturing process needed to build the famous<br />
chronograph movement. His decision changed history.<br />
“When I celebrated the El Primero last year, I met many<br />
of the people who worked on the movement, people in their<br />
eighties, and these gentlemen, they told me, ‘Julien, you should<br />
not only repeat and give tribute to what we did in the ’60s. You<br />
have to innovate because contemporary today will become<br />
tradition tomorrow,’” Tornare says. “Innovation today might<br />
become icon pieces in the future. I think it’s our responsibility.<br />
I feel very comfortable playing between the past and the<br />
future. I think this is a way to show the younger generation the<br />
watchmaking industry is not static.”<br />
Storytelling remains essential for watch companies, and<br />
today there are faster, smarter, better ways to get their messages<br />
out. In observation of social distancing measures, Zenith<br />
has found new ways to bring clients, friends of the brand, the<br />
media, and ambassadors together like never before. Digital<br />
activations — like “live” features on social media, Instagram’s<br />
“On Air” initiative, and e-commerce operations — continue<br />
72 COVER STORY
to advance with speed. At the same time, Zenith focuses on its<br />
boutiques and retailers, introducing limited number editions<br />
and exclusive regional editions at a rapid clip.<br />
“We’re a small production and Zenith is still very, very<br />
intimate. Whatever Zenith you buy, you’re part of a small<br />
club, and sometimes we need to create even smaller clubs,”<br />
Tornare explains. “The Manufacture Edition, which evolved<br />
from a dial that we found in the attic, makes people crazy right<br />
now, just because it’s not readily available. That’s part of the<br />
power of luxury, I think. We don’t do it on purpose. We limit<br />
the channel of distribution through our manufacturing site and<br />
e-commerce. It’s part of the magic, and it’s very important to<br />
work smartly around this concept.”<br />
Zenith’s archival references are thoughtful, expressing a<br />
balance more in tune with today’s dress codes than recreating<br />
museum artifacts. But for Zenith, a lineage of imaginative<br />
design and mechanical mastery must be maintained, and in<br />
a market often obsessed with vintage, it’s rare to find such a<br />
bold approach to inventiveness. It’s easy to replicate the past,<br />
but creating real concepts for the future requires courage. It’s<br />
why Zenith’s “Defy” range is so aptly named. It’s why Zenith’s<br />
entire collection feels so progressive.<br />
“We would like to be seen as innovative but timeless.<br />
A perception driven by our ‘Time To Reach Your Star’<br />
philosophy that is reflected in the past, present, and future: be<br />
it e-commerce, boutique design, watches, PR, ambassadors,<br />
and most importantly, our employees. We will continue to<br />
pursue this strategy, focusing on our four main pillars — namely<br />
Chronomaster, Defy, Elite, and Pilot — and celebrating women<br />
with the Defy Midnight in the ladies’ segment,” says Tornare.<br />
“We have just revealed on social media and our website the new<br />
global ‘DreamHers’ campaign in this regard.”<br />
These days, vision emerges from Zenith’s Defy laboratory,<br />
a testing ground for wild innovations and groundbreaking<br />
technical achievements. Look to Defy, a collection built with<br />
over a century of knowledge, but with a propensity for maximum<br />
visual modernity. The Chronomaster provides timeless<br />
interpretations of the legendary El Primero. It’s been a year of<br />
bold materials, intense colors, and mechanical wonders based<br />
on a legendary chronograph movement, with roots stretching<br />
back more than 50 years. Introductions from 2020 continue to<br />
propel Zenith forward, but remain invariably respectful of the<br />
past. 2021 promises further discovery and innovation. Zenith<br />
never lacks vision.<br />
Ambassadors from the new DREAMHERS global<br />
campaign represent accomplished women from<br />
around the world for the launch of Zenith’s first<br />
exclusive ladies collection, the DEFY Midnight.<br />
From Top: Artist, Teresa J. Cuevas; Actor, Song<br />
Jia; Dancer, Precious Adams; Gymnast and TV<br />
personality, Airi Hatakeyama.<br />
COVER STORY 73
DEFY MIDNIGHT<br />
Introduced in Dubai, the Defy Midnight expresses all the<br />
mystery, glamor, and natural beauty of the Middle Eastern<br />
city where it debuted. “Plenty of women are interested in<br />
mechanical movements, and we wanted to offer a contemporary<br />
watch that would suit today’s modern tastes,” Tornare explains.<br />
For now, ladies’ watches are the smallest percentage of the<br />
Zenith business, but the potential appears as endless as the<br />
starry sky depicted on the dial. With additional watches for<br />
women planned for this year, and 2021, this category’s growth<br />
potential is unprecedented.<br />
REFERENCE<br />
16.9200.670/01.MI001<br />
MOVEMENT<br />
Self-winding Elite caliber 670 SK; hours, minutes and<br />
seconds; date; 50-hour power reserve<br />
CASE<br />
36mm; stainless steel with diamond-set bezel; waterresistant<br />
to 100m<br />
STRAP<br />
Stainless-steel bracelet with an interchangeable strap<br />
system<br />
PRICE<br />
USD 10,700<br />
74 COVER STORY
DEFY CLASSIC CARBON<br />
This futuristic skeleton, the Defy Classic Carbon, is the first<br />
all-carbon watch in Zenith’s history. Incredibly lightweight,<br />
at only 65 grams (!), the watch is 40 percent lighter than<br />
the Zenith Defy Classic in titanium. The patterning of the<br />
carbon occurs during its manufacture, those unique textures<br />
picking up light with its dark crystalline iridescence. The<br />
classic tonneau-shaped case is redefined in black carbon,<br />
with a matching bracelet made of more than 50 components,<br />
requiring incredible technical skill to assemble. Limited in<br />
number by the complexity of production, the Defy Classic<br />
Carbon resembles watches costing 10 times the price.<br />
REFERENCE<br />
10.9001.670/80.M9000<br />
MOVEMENT<br />
Self-winding skeletonized Elite caliber 670 SK;<br />
hours, minutes and seconds; date; 50-hour power<br />
reserve<br />
CASE<br />
41mm; carbon; water-resistant to 100m<br />
STRAP<br />
Carbon bracelet<br />
PRICE<br />
USD 19,500<br />
COVER STORY 75
DEFY 21 BLACK & WHITE EDITION<br />
The 1/100th of a second chronograph reinterpreted in the Black<br />
& White Edition outlines the movement with an incredible<br />
appeal. Similar to the Defy Classic edition, the Defy 21 allows<br />
the contrasting ceramic bezel to create a striking framework for<br />
the exposed El Primero 21 movement inside. Subdials stand out<br />
sharply, the two colors playing off each other, highlighting the<br />
styling’s futuristic spirit.<br />
REFERENCE<br />
49.9007.9004/11.R923<br />
MOVEMENT<br />
Self-winding El Primero caliber 9004; hours and<br />
minutes; subsidiary seconds; 1/100th of a second<br />
chronograph; 50-hour power reserve<br />
CASE<br />
44mm; black matte ceramic with white ceramic<br />
bezel; water-resistant to 100m<br />
STRAP<br />
Black rubber with white “Cordura effect” rubber<br />
PRICE<br />
USD 13,600<br />
76 COVER STORY
DEFY CLASSIC BLACK & WHITE EDITION<br />
When the Defy Classic was introduced, it disrupted the status<br />
quo, looking ahead rather than resurrecting the past. The Black<br />
& White Edition pushes the bold aesthetic further, updating<br />
the case and dial with a slick monochromatic sharpness. The<br />
matte ceramic case with the white ceramic bezel complements<br />
the open dial’s graphic lines, pushing an already contemporary<br />
watch toward ultra-modernism.<br />
REFERENCE<br />
49.9005.670/11.R943<br />
MOVEMENT<br />
Self-winding Elite caliber 670 SK; hours, minutes<br />
and seconds; date; 50-hour power reserve<br />
CASE<br />
41mm; black matte ceramic with white ceramic<br />
bezel; water-resistant to 100m<br />
STRAP<br />
Black rubber with white “Cordura effect” rubber<br />
PRICE<br />
USD 8,200<br />
COVER STORY 77
DEFY 21 ULTRAVIOLET<br />
Unexpected color has become a hallmark of Zenith’s watches<br />
recently, and the Defy 21 Ultraviolet uses this striking shade to<br />
its best advantage. For Zenith, color is not merely an accent; it<br />
becomes an essential element reflecting the design’s audacious<br />
originality. “The colors violet and ultraviolet have the highest<br />
frequency for the eye,” explains Tornare. “This is the fastest<br />
frequency for a chronograph, with the highest frequency color,<br />
it’s a perfect match. We created a prototype, and when we saw<br />
it, everybody was like, ‘Yeah, this is a gorgeous watch.’ So we<br />
launched it as an edition of Defy 21. Sometimes it’s not rocket<br />
science. But we went looking for something special, and then we<br />
realized that the ultraviolet color was a perfect fit.”<br />
REFERENCE<br />
97.9001.9004/80.R922<br />
MOVEMENT<br />
Self-winding El Primero caliber 9004 with<br />
ultraviolet finishing; hours and minutes; subsidiary<br />
seconds; 1/100th of a second chronograph; 50-<br />
hour power reserve<br />
CASE<br />
44mm; micro-blasted titanium; water-resistant to<br />
100m<br />
STRAP<br />
Black rubber with ultraviolet “Cordura effect”<br />
rubber<br />
PRICE<br />
USD 13,100<br />
78 COVER STORY
COVER STORY 79
CHRONOMASTER REVIVAL SHADOW<br />
This blackened steel prototype, designed in the ’70s, was to be<br />
revived and reimagined for the El Primero’s 50th anniversary.<br />
Once only a rumor, the rare prototype finally became a reality.<br />
At the time of its creation, an all-black dial and case would<br />
have been incredibly groundbreaking, prophesying a style<br />
that appears right at home 50 years later. Classic elements<br />
were transposed, but much of the Shadow is new. Microblasted<br />
titanium replaces black-coated steel, and the visible El<br />
Primero movement takes the place of the original manual-wind<br />
chronograph movement. Once again, a reinterpretation of<br />
Zenith’s esteemed history that’s not stuck in the past.<br />
REFERENCE<br />
97.T384.4061/21.C822<br />
MOVEMENT<br />
Self-winding El Primero caliber 4061; hours and<br />
minutes; subsidiary seconds; chronograph; 50-<br />
hour power reserve<br />
CASE<br />
37mm; micro-blasted titanium; water-resistant to<br />
50m<br />
STRAP<br />
Black “Cordura effect” rubber<br />
PRICE<br />
USD 8,200<br />
80 COVER STORY
CHRONOMASTER REVIVAL LIBERTY<br />
NORTH AMERICA EDITION<br />
The definition of Liberty is “the state of being free within<br />
society from oppressive restrictions imposed by authority on<br />
one’s way of life, behavior, or political views.” Following the<br />
Cover Girl and the Shadow’s recent success, Zenith heads in a<br />
spirited new direction with a limited-edition Chronomaster,<br />
designed exclusively for North America. Housed inside a<br />
37mm stainless-steel case, the Chronomaster has proven to<br />
be endlessly adaptable, taking on a red, white, and blue, as<br />
its well-timed subject matter. The trio of colors holds great<br />
importance; red signifies courage, determination, and fairness;<br />
white for sincerity and integrity; blue denotes vigilance. Deeply<br />
meaningful on many levels, the Revival Liberty represents<br />
Zenith’s overall ideology, the freedom to reach for the stars,<br />
and to achieve them.<br />
REFERENCE<br />
03.US384.400/<strong>57</strong>.C823<br />
MOVEMENT<br />
Self-winding El Primero caliber 400; hours and<br />
minutes; subsidiary seconds; chronograph; date;<br />
50-hour power reserve<br />
CASE<br />
37mm; stainless steel; water-resistant to 50m<br />
STRAP<br />
Blue “Cordura effect” rubber<br />
PRICE<br />
USD 8,700<br />
COVER STORY 81
82 RADO
SETTING SAIL WITH<br />
THECAPTAINCOOK<br />
Rado’s dive watch heritage advances with new<br />
materials and colours.<br />
Words Adam Craniotes<br />
For most, the name Rado conjures up visions of sleek,<br />
indestructible ceramic watches and decidedly avantgarde<br />
design language, which should come as no surprise,<br />
given that Rado is best known for their pioneering work with<br />
ceramics. From the original Integral, which made its debut in<br />
1986, to the iconic Ceramica that followed, Rado’s reputation<br />
has been built on its innovative use of materials. But even so, the<br />
brand does have a storied, if somewhat brief, tradition beneath<br />
the waves.<br />
RADO 83
84 RADO
RADO 85
DIVE INTO THE PAST<br />
The Captain Cook made its debut back in 1962, at a time when<br />
the public was still newly fascinated with the undiscovered<br />
world of the briny deep. With echoes of Jacques Cousteau’s<br />
groundbreaking documentary Le Monde du Silence reverberating<br />
culturally, the television show Sea Hunt airing in millions of<br />
homes, and sport diving coming into its own, dive watches were<br />
all the rage. In light of this, it should come as no surprise that<br />
Rado wanted in on the action. However, as a relative latecomer to<br />
the dive watch genre, which got its start in the early to mid-’50s<br />
with the likes of Blancpain and Rolex, it had to work harder to<br />
separate itself from the pack. And it did with a forward-looking<br />
case and bezel design that was at once unique and immediately<br />
recognisable, as well as practical in use and highly legible. Indeed,<br />
to these eyes, the design serves as well today as it did back then,<br />
without looking overtly retro for the sake of being retro.<br />
A big part of what made the Captain Cook so unique was its<br />
inward-sloping bezel, which, when coupled with its box acrylic<br />
crystal, gave an impression of substance that belied its modest<br />
35.5mm case size. And, of course, the looks were backed up<br />
with real diving chops — the Captain Cook was rated to a<br />
depth of 220m, which was a big deal in an era when 100m was<br />
considered a feat unto itself.<br />
To this day, vintage Captain Cooks remain rare in the<br />
vintage marketplace by dint of their low production numbers<br />
— approximately 8,000 were made in total — and the fact that<br />
many were used exactly the way that Rado envisioned.<br />
SMOOTH SAILING AHEAD<br />
Alas, the Captain Cook was only produced for six years, and<br />
in 1968 it sailed off into the sunset — until 2017 when Rado<br />
reintroduced the collection with a remarkably faithful homage<br />
to the original.<br />
Clocking in at a mere 37mm in diameter, the new Captain<br />
Cook was larger than the original, but otherwise, it was a deadringer.<br />
(Indeed, at the time, Rado referred to it as a “vintage<br />
replica”.) All of the key details were present and accounted<br />
for, though in many cases, updated with today’s technology.<br />
For instance, the delightful box acrylic crystal was replaced<br />
with sapphire, while — perhaps most notably, given the brand<br />
— the concave bezel was now rendered in ceramic. And for<br />
those who wanted to make a more contemporary statement, the<br />
Captain Cook HyperChrome — released simultaneously — was<br />
rendered entirely in hardened titanium and measured a robust<br />
45mm in diameter.<br />
[It should be noted here that here at Revolution, we were<br />
so impressed with the reincarnated Captain Cook that we<br />
partnered with Rado not just once, but twice with our “Ghost<br />
Captain” limited editions in 37mm and 42mm, respectively.]<br />
Initially, these watches were considered outliers in Rado’s<br />
portfolio, but it didn’t take long for their combination of<br />
style, provenance, and relative affordability to catch on with<br />
collectors. Traditionally a cult favourite due to its limited<br />
production, the new Captain Cook introduced an entirely new<br />
generation of dive watch aficionados to Rado’s underdog diver,<br />
and their success in doing so led to the creation of an entire<br />
collection. Today, that collection has something for pretty<br />
much everyone.<br />
The 37mm homage is still part of Rado’s catalogue, but the<br />
go-to size is now a more modern 42mm, which can be had in<br />
either stainless steel or bronze (the 45mm titanium version<br />
has since been discontinued). And while the steel versions<br />
may be the closest in spirit to the original, the bronze models<br />
are the ones that have taken centre stage of late. Of course,<br />
bronze is nothing new in the dive watch genre these days, what<br />
with everyone and their grandmother having since jumped on<br />
the bandwagon — but few, if any of the current crop of bronze<br />
divers wear their duds as convincingly as the Captain Cook,<br />
and certainly not at this price point. Interestingly, unlike most<br />
manufactures, Rado chose a bronze/aluminium alloy similar to<br />
the one used by Tudor, which mitigates some of the trademark<br />
ageing that comes part and parcel with the material (patina<br />
lovers, take note). Even better, the Captain Cook Bronze is<br />
available in not one, but three dial colours — green, blue and<br />
brown — with matching ceramic bezels and leather straps.<br />
Should stainless steel be your material of choice, however,<br />
you can choose from black, blue, green, grey or brown dials.<br />
Regardless of case material, however, all 42mm Captain<br />
Cook models adhere to the same vintage-inspired design, which<br />
is reflected in such details as the red-printed date wheel, an<br />
available period-correct beads-of-rice bracelet option, and the<br />
whimsical pivoting anchor — a feature of all Rado automatics<br />
— that sits proudly on the dial. What’s more, Rado has<br />
implemented their EasyClip system here, which makes swapping<br />
out metal bracelets, leather and NATO textile straps, sans tools<br />
a breeze. Water resistance has been upgraded to 300m.<br />
Under the hood, one could be excused for expecting to find<br />
the legendary workhorse ETA calibre 2824, which has been the<br />
movement of choice for countless tool watches owing to its sturdy<br />
construction and ease of service. Instead, however, Rado has<br />
seen fit to go with the capable RADO Caliber 763 (ETA calibre<br />
C07.611). What separates this movement from the standard<br />
fare that you would expect to find at this level is its impressive<br />
80-hour power reserve, which ETA accomplished by reducing<br />
the beat rate from 28,800vph to 21,600vph, among other things.<br />
The hat trick here, however, is that in doing so, they still managed<br />
to keep the accuracy consistent, even at lower power levels,<br />
thanks to new manufacturing processes and materials.<br />
SETTING A COURSE TOWARD THE FUTURE<br />
After having been dormant for decades, it is a true testament<br />
to the vision of the designers of the original Captain Cook that<br />
it resonates as strongly as it does today. Unlike other brands,<br />
which have strained and diluted their past catalogues to create<br />
timepieces that are the barest echos of what came before, Rado<br />
has remained utterly faithful to their roots, and in doing so,<br />
has breathed new life into a piece from their past and created a<br />
collection that will take them well into the future.<br />
And, speaking of that future, a quick look into our crystal<br />
ball hints at new dial/bezel colours, and possibly even a full<br />
ceramic version… Only time will tell. For now, the course has<br />
been set, and clear skies are ahead.<br />
86 RADO
RADO 87
This is the New Gen<br />
The brands proving that great watches don’t require deep pockets.<br />
Words Felix Scholz<br />
You don’t need to be an economist or a business expert to work out that 2020<br />
has radically changed how people buy watches. People — especially people<br />
from China — aren’t traveling, and that’s caused watch markets that rely<br />
on the tourist dollar to dip dramatically. In many parts of the world, retail outlets<br />
have been closed for extended periods, and even when they are open, people are<br />
spending less than usual because of the pervading mood of financial instability. Not<br />
to mention the fact that many brands have pared back their release schedules. This<br />
year, Swiss watch exports are down around 30 percent from last year. The flip side<br />
of this is that watch brands, and consumers, are adapting. More luxury brands than<br />
ever before have started offering fully-fledged e-commerce, and the quality and<br />
breadth of collector-focused offerings in more “entry-level” brands are better than<br />
they have ever been.<br />
Above<br />
The original<br />
reference <strong>57</strong>74<br />
Right<br />
Longines<br />
has done an<br />
exceptional job<br />
this year with<br />
its heritage<br />
releases made<br />
to please a<br />
niche group<br />
of collectors.<br />
88 FEATURE
Capitalizing on its<br />
strong heritage,<br />
the Longines<br />
Spirit has serious<br />
mainstream appeal.<br />
Take, for example, Longines. The Saint Imierbased<br />
brand has always recognized the importance of<br />
enthusiasts, seen most clearly through their heritage<br />
collections. And this year has been especially strong<br />
for that collection, with Tuxedo dials, Sector dials,<br />
a brace of classic chronographs, and the very cool<br />
Heritage Military Marine Nationale joining the<br />
family — all watches that look great on the wrist and<br />
feel good on the wallet. But, as Mr. Walter von Känel<br />
(who took a well-deserved retirement this year after<br />
an astonishing 51 years as head of the brand) was<br />
always quick to point out, Longines’ heritage releases<br />
were made to please a relatively small group of buyers,<br />
enthusiasts and watch journalists. The same cannot<br />
be said for the Longines Spirit, a heritage-adjacent<br />
watch with serious mainstream appeal. The Spirit has<br />
aspirations to be a fully-fledged sports watch. And,<br />
thanks to a pleasingly rich dial design, quality build,<br />
solid movement and very competitive pricing (you’re<br />
looking at around USD3,000 for the chronograph<br />
and USD2,000–3,000 for the automatic), it<br />
presents a compelling offer for someone looking for a<br />
lot of watch for not too much money.<br />
FEATURE 89
The Seiko 55th Anniversary dive watches,<br />
the SLA039, the SLA037 and the SLA041.<br />
Everything that makes watch collecting great exists at all price<br />
points, and people are starting to realize this.<br />
Seiko, as always, is another brand that excels at this point<br />
— although, in the case of the Japanese giant, the recent trend<br />
has been toward incremental price increases, along with an<br />
accompanying boost in quality and finesse. Look at the 55th<br />
anniversary releases. These are a series of very smart dive<br />
watches that offer a modern reinterpretation of Seiko’s first<br />
diver, the 62MAS, with 40.5mm cases, serious style, and<br />
enough bells and whistles to give some Swiss alternatives a run<br />
for their money — especially since these watches retail at just<br />
north of USD1,000. Given this value proposition and Seiko’s<br />
strong fan base, it should come as no surprise that Seiko is<br />
having trouble keeping this watch family in stock.<br />
An even more compelling argument in favour of lowerpriced<br />
watches is the Timex Q. Originally released in 2019 as<br />
a quartz-powered ersatz GMT, this sub-USD200 stunner<br />
set watch fans on fire. The Timex Q was a watch that was fun,<br />
quirky and cool in a way that watches with a few more zeros on<br />
the price tag struggle to match. And that original model has<br />
now spawned several other versions, including an automatic<br />
model that still manages to come in at under USD300.<br />
I’m not bringing up these watches as a way of saying<br />
you should stop spending small-to-medium fortunes on<br />
precious wrist candy — far from it. I’m merely suggesting<br />
that everything that makes watch collecting great exists at all<br />
price points, and people are starting to realize this. For some,<br />
it took COVID-19 and a rapid readjustment of buying habits<br />
to discover the joys of refreshing the tracking on a guiltfree<br />
purchase winging its way to your door. Others, perhaps<br />
newer to the field, aren’t quite at the point or don’t have the<br />
desire to drop big bags on a stainless-steel sports watch. Or,<br />
perhaps, they actually want to dive, drive and generally wear<br />
their watches hard — something that watches like the Rolex<br />
Submariner was traditionally made to do, but, thanks to rapid<br />
appreciation in that space, people are looking for alternatives<br />
that can handle the licking, without every scratch causing<br />
noticeable depreciation.<br />
90 FEATURE
FEATURE 91<br />
It’s not only the big brands that are<br />
creating some exceptional value-oriented<br />
offerings; smaller boutique brands are also<br />
creating watches that aim to offer something<br />
lacking elsewhere on the market. Take Serica,<br />
for example. The French-born watch brand<br />
partnered with Matt Hranek, the wellmannered<br />
and even better-dressed man<br />
behind the WM Brown Project, to launch a<br />
special edition of their W.W.W. The watch<br />
itself is well executed, but, as Hranek explains,<br />
it’s the rationale behind the collaboration<br />
that really sings: “I love a military-styled<br />
wristwatch, a manually winding, stainlesssteel,<br />
very analog watch — I do own versions<br />
of them, but now they’re too expensive to wear<br />
and beat up, to go fishing and swimming and<br />
all that. So we set out to build that idea — a<br />
full, unadulterated mil-spec watch. For me,<br />
the most important thing about this project<br />
was that it had to be reasonably affordable.<br />
Realistically we couldn’t make it for USD100,<br />
but it had to be well under USD1,000, and still<br />
be elegant and perfect and smart with a suit, or<br />
terrific in a flystream.”
Another brand that offers something<br />
a little outside of the well-priced box is<br />
anOrdain. Not only does anOrdain hail<br />
from Glasgow — a city not renowned<br />
for its watchmaking industry — but<br />
their stock in trade is timepieces with<br />
grand-feu-enamel dials, priced between<br />
£1,000–2,000. Not only that, but the<br />
dials anOrdain makes in-house, with<br />
its small team, are quite different from<br />
the much pricier Swiss alternatives,<br />
a decision founder Lewis Heath was<br />
quick to explain: “It’s possible, thanks<br />
to investment. The cost is in the labor<br />
for enameling, so we spent years and a<br />
considerable amount of money getting<br />
that production ability in-house. To<br />
make a watch, it may take, say, four<br />
days of labour, paid at a good living<br />
wage for Glasgow. If we bought that dial<br />
from a supplier, we’d be paying their<br />
Swiss wages, overheads, markups and<br />
duties. The same goes for hands, design,<br />
photography, assembly — everything<br />
really. Making parts in-house gives you<br />
more control, lower costs, and ultimately,<br />
a better product. We also work directly<br />
with those suppliers we do have, rather<br />
than through a manufacturing agent,<br />
which is unusual for small to medium<br />
brands.” Keeping the price point<br />
accessible has another benefit for<br />
business, “There’s obviously the value<br />
to the customer who couldn’t otherwise<br />
experience that level of workmanship,<br />
but from our perspective, having a<br />
broader customer base helps to sustain<br />
and develop those skills. If we were<br />
making more expensive pieces, I’m not<br />
sure we’d be as busy, and perhaps we<br />
wouldn’t be taking on apprentices and<br />
maintaining a team this size.” In addition<br />
to keeping costs down, this in-house<br />
approach leads to a distinctive aesthetic<br />
that you can only get from not simply<br />
using off-the-shelf parts. In fact, one of<br />
the brand’s first hires was a typographer,<br />
who helped build anOrdain’s strong<br />
visual identity. This design-led approach<br />
is one that has served the company well<br />
and serves to illustrate a point that good<br />
design is not only synonymous with a<br />
higher price tag. And while you could<br />
easily pigeonhole the brand as ‘entrylevel’<br />
simply because of the price point,<br />
Heath’s analysis of their customer<br />
base paints a different picture. “It’s an<br />
interesting demographic, I’d originally<br />
expected we’d have customers who<br />
buy at this price point — Seiko, micros<br />
and the rest — but what we’ve found is<br />
about 60 percent of our customers are<br />
pretty heavyweight, with Patek, Lange, et<br />
cetera. The other 40 percent are people<br />
who really appreciate what goes into<br />
making the watch.” And it also turns out<br />
that for a brand with a largely directto-consumer<br />
model (though it does<br />
have some select retail partners like The<br />
Armoury and MoMa), that COVID-19<br />
hasn’t hurt business: “Surprisingly, the<br />
COVID-19 pandemic hasn’t impacted<br />
business too much. I wouldn’t bet on it<br />
continuing like this, but sales have been<br />
great. The challenge for us is making sure<br />
the workshops are safe, and sourcing<br />
from a supply chain, which has been<br />
knocked pretty badly this year.”<br />
92 FEATURE
Baltic is another e-commerce brand that has boomed in a<br />
year that — for many — is a bust. The French brand, founded in<br />
2017 has quickly built up a well-earned reputation as fan (and<br />
critic) favorite, thanks to watches like their neo-vintage diver,<br />
the Aquascaphe. In fact, two Baltics — made in collaboration<br />
with US-based Worn & Wound — sold at the recent Revolution<br />
and The Rake Odd Balls Auction in support of COVID-19<br />
relief for significantly above retail. Etienne Malec, founder of<br />
Baltic, attributes the brand’s online presence as significant in<br />
its success. “The watch industry is very competitive, but not<br />
an industry that embraced the e-commerce wave early, and is<br />
only now getting seriously into the space. It’s also a space that<br />
has changed dramatically in the last decade. We are making<br />
the most of it by offering a complete range of cool watches,<br />
for a decent price with flawless customer experience.” And,<br />
clearly, something is working for Baltic, as Malic explains:<br />
“Our business is e-commerce, which has thrived during the<br />
lockdown. It’s fair to say that 2020 is our biggest year so far,<br />
and it is a very important year in terms of development.” While<br />
price points and online presence are important for Baltic, they<br />
aren’t the only markers of success — after all, digital native<br />
watch brands are a dime a dozen, and very few of them truly<br />
excel. Instead, for Baltic, it is proportion and style that separate<br />
them from the pack. “<br />
“My 15 years of experience as a collector, looking at<br />
thousands of watches on the Internet and handling a lot of<br />
watches in real life, have helped to hone my eye on what makes a<br />
good-looking watch. Rather than having the best specifications<br />
(we do not offer very complicated movements or high<br />
horology), we are focusing on the most simple, good design. We<br />
are obsessed with getting the right proportions. We are doing a<br />
lot of tests, a lot of prototyping process to get it right. We’re also<br />
very concerned about getting the right amount of details in our<br />
watch without doing too much.” It’s not easy to get these details<br />
The Baltic<br />
Aquascaphe SB01.<br />
Below<br />
The Baltic HM2<br />
002 (left) and the<br />
Bicompax 002 (right).<br />
right, at any price, and the fact that Baltic is doing<br />
so well while keeping costs down, is a testament to<br />
the talent in the team.<br />
There’s a hoary old chestnut that’s trotted<br />
out by bored news editors and clickbait sites<br />
every so often, that younger people don’t wear<br />
watches. That’s patently not true, and if you don’t<br />
believe me, ask Apple and Daniel Wellington. It’s<br />
closer to the mark to say that traditional luxury<br />
watchmakers have historically struggled to engage<br />
younger customers and newer collectors. This is<br />
an issue that’s equal parts attitudinal and the fact<br />
that the barrier to entry is punishingly high for all<br />
but the most well-heeled. It’s clear though that<br />
the winds of change are blowing, with brands like<br />
Longines, Seiko, anOrdain, Baltic and many more<br />
offering diversity, quality, craft and experience,<br />
alongside value for money.<br />
FEATURE 93
As the festive season approaches, it’s time to unwind with<br />
a glass of the good stuff, light a cigar and enjoy a game or<br />
two. And of course, you want your wrist to look as good as<br />
the backgammon board that you’re using.<br />
PHOTOGRAPHY FELICITY MCCABE<br />
CREATIVE DIRECTORS ARABELLA BOARDMAN & INDIA GAUL<br />
PHOTOGRAPHER’S ASSISTANT LUCIA SVECOVA<br />
FASHION ASSISTANT AMELIA HUDSON<br />
94 STILL LIFE
STILL LIFE 95<br />
Rolex<br />
GMT Master II<br />
Oyster 40mm<br />
Oystersteel and<br />
Everose Gold
Audemars Piguet<br />
Royal Oak Automatic<br />
Pickett<br />
Roll Up Backgammon<br />
£295<br />
96 STILL LIFE
Patek Philippe<br />
Men’s Annual Calendar Ref.<br />
5205R-001 in rose gold. White<br />
opaline dial with gold applied<br />
hour markers<br />
Linley<br />
Tumbling Blocks Game<br />
STILL LIFE 97
Hublot<br />
Classic Fusion<br />
Titanium Blue 42mm<br />
Linley<br />
Giant Match Holder<br />
98 STILL LIFE
Jaeger-LeCoultre<br />
Master Ultra Thin<br />
Small Seconds<br />
Pickett<br />
Single Peruvian<br />
Dice Game<br />
STILL LIFE 99
100 STILL LIFE
Bell&Ross<br />
BR 03-92 Diver Full Lum,<br />
available at Bell&Ross<br />
Burlington Arcade Boutique<br />
Tudor<br />
Black Bay Fifty-Eight<br />
Stainless Steel Navy Blue 39m<br />
Pickett<br />
Dominos Set<br />
STILL LIFE 101
In our last issue of every year, it has become tradition<br />
for us to celebrate by sorting through the wide array<br />
of watches launched over the course of the year<br />
and bestowing awards among the best of the best. It’s<br />
not an easy task to begin with, and in a year such as<br />
this one, almost an impossible one. Despite the many<br />
challenges we’ve faced, on a whole, so many maisons<br />
have turned out gorgeous timepieces and made<br />
significant breakthroughs; it was tough having to vote<br />
any of them out. But we’ve done it again, contended<br />
with ourselves over the virtues of each nominee,<br />
argued vehemently for our favorites, and here it<br />
is. Here are the watches we picked for the 2020<br />
Revolution Awards.<br />
2020<br />
Revolution<br />
Awards<br />
Words Revolution Editorial Board<br />
Photography Munster<br />
Digital Editing KH Koh<br />
Stylist Yong Wei Jian<br />
102 REVO AWARDS 2020
<strong>REVOLUTION</strong>ARY WATCH OF THE YEAR<br />
BVLGARI OCTO FINISSIMO TOURBILLON CHRONOGRAPH SKELETON AUTOMATIC<br />
This should actually be an award for most<br />
revolutionary brand of the last decade.<br />
Because in just six years, Bvlgari has<br />
achieved six groundbreaking records,<br />
including in 2014 the world’s thinnest<br />
tourbillon, in 2016 the thinnest minute<br />
repeater, in 2017 the thinnest automatic<br />
watch, in 2018 the thinnest automatic<br />
tourbillon, in 2019 the thinnest<br />
automatic chronograph and now the<br />
thinnest tourbillon chronograph. But<br />
far beyond giving a whole new relevance<br />
to the ultra-thin watch, Bvlgari offered<br />
the first serious competition to the<br />
entrenched kings of the sports chic<br />
category, the Nautilus and the Royal<br />
Oak, and did it with a head-turning,<br />
thoroughly modern design all their<br />
own. One key part of their aesthetic<br />
strategy was to push the boundaries of<br />
the dynamic tension between a larger<br />
muscular case diameter contrasted<br />
by an ultra-sleek profile, which was<br />
exactly what Gérald Genta did when<br />
he created the other two watches. But<br />
if Genta invented flight, then Bvlgari<br />
took it supersonic! By uniting in-house<br />
case making, dial making (ain’t no<br />
supplier gonna make you a 0.2mmthick<br />
titanium dial), movement making<br />
and bracelet making, they created the<br />
coolest sports chic icon of the modern<br />
age, the Octo Finissimo. This year’s<br />
magnificent skeletonized monopusher<br />
tourbillon chronograph automatic<br />
gives a new relevance to the dusty term<br />
“grand complication,” bringing an<br />
urgent sexiness and an ultra-cool matte<br />
titanium monochrome aesthetic. In<br />
addition, the movement of this watch has<br />
to be one of the most intelligently and<br />
beautifully designed. Want proof? Check<br />
out that skeletonized boomerang-shaped<br />
bridge connecting the column wheel<br />
to the oscillating pinion that feeds the<br />
energy from the tourbillon cage directly<br />
to the chronograph seconds wheel.<br />
Amazing!!!<br />
Wei Koh<br />
REVO AWARDS 2020 103
MOST UPLIFTING WATCH OF 2020<br />
OMEGA SPEEDMASTER<br />
“SILVER SNOOPY AWARD”<br />
50TH ANNIVERSARY<br />
I have to say, amid the inclemency of 2020, the Swiss watch<br />
industry has done a remarkable job of lifting our spirits. But<br />
there is one watch, which launched on 6 October, that has<br />
brought the hugest collective smile to the faces of collectors<br />
around the world — and that is the Omega Speedmaster “Silver<br />
Snoopy Award” 50th Anniversary.<br />
The Silver Snoopy Award is bestowed by NASA upon<br />
external suppliers that have provided extraordinary service on<br />
their missions. And there was no one more deserving of this<br />
than Omega. Onboard the ill-fated Apollo 13, the Speedmaster<br />
was used to time a crucial 14-second engine burn to ensure the<br />
crippled craft adopted the precise flight path that would allow<br />
them to neither burn up on re-entry, nor bounce off the Earth’s<br />
atmosphere, but return safely to Earth.<br />
Omega has big shoes to fill for this watch, as the two<br />
previous “Snoopies” have already become the object of cult<br />
collectibility. The 2003 Blue Snoopy is highly coveted, while<br />
the 2015 Silver Snoopy, named as such for the presence of a<br />
stunning silver Snoopy medallion on an aventurine sky on the<br />
caseback, is considered a modern Grail and sells for almost<br />
four times its original price.<br />
However, to me, the 2020 50th Anniversary watch<br />
ascends to the all-time-greatest throne of the specialedition<br />
Speedmasters simply for the pure exhilaration and joy<br />
that it expresses. The watch features the iconic 42mm steel<br />
Speedmaster lyre-lugs case, but the dial is solid silver and laser<br />
engraved with incredible detail, featuring a dancing Snoopy<br />
in astronaut regalia against a bed of stars at nine o’clock. This<br />
is the exact iconography of the Silver Snoopy pin awarded by<br />
NASA. Now, this would already be quite a charming homage,<br />
but turn the watch around and your jaw will simply drop.<br />
Because, on the caseback, you’ll find Snoopy again — this<br />
time, sitting inside his command and service module. He<br />
is connected via what Omega calls a “magic hand”, to the<br />
Master Chronometer-certified caliber 3861 featuring a Co-<br />
Axial escapement and silicon hairspring. When you start the<br />
chronograph, Snoopy and his spacecraft will start to fly against<br />
the backdrop of space. The Earth, which is represented by a<br />
photorealistic disc, is connected to the continuous seconds<br />
hand and spins, completing a full revolution each minute.<br />
I cannot think of a more joyful animation to celebrate the<br />
partnership between Omega and NASA, and more importantly,<br />
the courage and resilience that they both represent and that we<br />
can take inspiration from this year.<br />
Bravo, Omega! This watch is wonderful and well deserving<br />
of the Revolution Award for Most Uplifting Watch of 2020, a<br />
category that is perhaps the most important of all.<br />
Wei Koh<br />
104 REVO AWARDS 2020
REVO AWARDS 2020 105
BEST COLLABORATION<br />
MB&F AND<br />
H. MOSER & CIE<br />
It takes, as the saying goes, two to tango. And rarely has a dance<br />
been as beautiful, passionate and — dare we say it — sensual as<br />
the fruits of the union between MB&F and H. Moser & Cie, two<br />
of the Swiss industry’s most creative companies who brought<br />
us the Endeavour Cylindrical Tourbillon and the LM101.<br />
These two collaborative creations work so harmoniously<br />
together that at first glance it isn’t immediately apparent<br />
where the MB&F starts and the Moser ends. The dials of both<br />
watches are Moser’s famous fumé, in a range of colors. The<br />
LM101 is more classically MB&F, given that it’s based on<br />
an existing Legacy Machine model, with the 40mm Legacy<br />
Machine case and distinctive suspended balance wheel setup.<br />
But the novel movement architecture shines even brighter<br />
thanks to the vibrant backdrop provided by Moser’s dial. The<br />
Endeavour Cylindrical Tourbillon is something else entirely,<br />
a perfectly harmonious fusion of MB&F and Moser codes to<br />
create something entirely new. The dramatic open tourbillon<br />
and inclined sapphire dial is taken straight from the FlyingT<br />
but placed against the backdrop of a Moser dial and housed<br />
under that bubble-like crystal in Moser’s 42mm Endeavour<br />
case. These watches work because both parties involved in<br />
their creation carry equal weight. Not only are these watches<br />
successful in their own right, but they serve as a reminder that,<br />
as in all things, we can be better together.<br />
Felix Scholz<br />
106 REVO AWARDS 2020
REVO AWARDS 2020 107
BEST COMPLICATION<br />
FERDINAND BERTHOUD CHRONOMÈTRE FB 2RE<br />
Our Best Complicated Watch award for 2020 goes,<br />
uncontested, to the Ferdinand Berthoud Chronomètre<br />
FB 2RE because of this simple fact: with the FB 2RE,<br />
the maison has managed to create a timepiece that is<br />
seemingly a simple, time-only watch, brought to life<br />
by an exceedingly complicated movement with high<br />
chronometric ambitions, ever so elegantly executed.<br />
Turning the watch over is where the true genius is<br />
revealed. First and foremost, we start with the expanse of<br />
the hand-frosted remontoir bridge. The bridge keeps focus<br />
on a fusée-and-chain mechanism as well as an escapement<br />
assembly, hiding the remainder of the gear train.<br />
But the escapement assembly, too, is no average<br />
implementation. What you have is a one-second remontoir<br />
d’égalité with its remontoir spring, the escapement wheel with a<br />
triangular ruby cam — crafted by hand — and a three-arm stop<br />
wheel co-axially mounted. The three-arm stop wheel is directly<br />
what provides for the dead seconds display on the front of the watch.<br />
Next to the escapement assembly is an anchor and locking<br />
fork, which works in conjunction with the three-arm stop<br />
wheel and ruby cam, respectively, to regulate the dissipation of<br />
energy from the fusée-and-chain mainspring assembly to the<br />
escapement wheel, which works with the escapement fork to<br />
provide impulse to the balance spring.<br />
The impressive movement is not just for the sake of the<br />
wow factor. Ferdinand Berthoud’s chronometric pursuit<br />
has resulted in the watch also being officially chronometercertified<br />
by the COSC.<br />
Sumit Nag<br />
108 REVO AWARDS 2020
BEST SPORTS WATCH<br />
RICHARD MILLE<br />
RM 72-01<br />
I love Richard Mille. When you think of the<br />
testicular fortitude it takes to bid adieu to<br />
his best-selling, waitlist-creating 11-03 in<br />
its current form, when he could have made<br />
that exact same watch for another decade,<br />
you have to bow with respect to the man. But<br />
at the same time, he demonstrated what the<br />
future has in store for his eponymous brand<br />
with the absolutely stunning RM 72-01<br />
Lifestyle Chronograph. Which is a watch<br />
with all the incredible technical value he’s<br />
established over the past 19 years but that<br />
is slim and elegant on the wrist, thanks to<br />
his first in-house chronograph movement<br />
that measures 29mm × 6.4mm. And<br />
moreover, the CRMC1 integrated automatic<br />
column-wheel-activated movement is a<br />
masterpiece of intelligent design combined<br />
with drop-dead gorgeous aesthetics. In a<br />
normal chrono, the coupling system, as well<br />
as the click that drives the minute counter,<br />
is highly parasitical. Meaning leaving it on<br />
will affect the amplitude of your balance<br />
wheel big time. Mille got over this by using<br />
two oscillating pinions, one driven by the<br />
seconds wheel to drive the chronograph<br />
seconds and one driven by a de-multiplying<br />
wheel to drive the minute counter. The<br />
barrel directly drives the hour counter. This<br />
eliminates the parasitical effect. Meaning<br />
you can leave it on with impunity. This,<br />
combined with the RM 72-01’s ravishing<br />
looks and enhanced wearability, has it easily<br />
winning our sports watch category.<br />
Wei Koh<br />
REVO AWARDS 2020 109
ULTIMATE VALUE<br />
ROLEX OYSTER PERPETUAL 36<br />
‘VIBRANT DIALS’<br />
Look at it from this perspective. 2020 has been a<br />
year of unremitting bleakness, with the only bright<br />
spots for me being, after several Negronis, bingewatching<br />
Rage Against the Machine reaction videos.<br />
So when Rolex decided to launch its new watches<br />
on September 1st, I welcomed the distraction, only<br />
to discover that they were absolutely fantastic. The<br />
new 40.53mm Submariner (vs the 40.2mm “Maxi”<br />
case) is the perfect evolution to the iconic family,<br />
enhancing sleekness and wearability with an allnew<br />
case profile complemented by a wider 21mm<br />
bracelet. Then I set eyes on the Oyster Perpetual<br />
“Vibrant Dials” collection and I felt instantly uplifted.<br />
Because here were modern interpretations of Rolex’s<br />
famous layered enamel “Stella” dials, characterized<br />
by stunning uplifting colors but placed inside one of<br />
Rolex’s most accessibly priced models. These were<br />
Stellas for the people at a hair over five thousand US<br />
dollars, democratized in price if not availability. It<br />
would have been impossible for Rolex to know the<br />
state of the world today when it started creating these<br />
watches, but the end result is that Rolex has launched<br />
the watches we love the most at a time when we need<br />
them more than ever.<br />
Wei Koh<br />
110 REVO AWARDS 2020
BEST DRESS WATCH<br />
CARTIER TANK ASYMÉTRIQUE<br />
The Tank was dreamt up by Louis Cartier in 1917, inspired<br />
and designed after the Renault FT-17 French tanks that were<br />
used during the First World War. It was a radical design for<br />
its time, but more importantly, it was a design that was so<br />
perfect, it remained virtually unchanged for 100 years. Of<br />
course, the Tank went through a number of incarnations that<br />
gave us the Tank Française, the Tank Américaine, to name<br />
a few. But the one that is deserving of the Best Dress Watch<br />
this year is the Tank Asymétrique. First launched by Cartier in<br />
1936, the parallelogram-shaped Asymétrique had a dial that<br />
was shifted 30 degrees to the right so that the 12 o’clock mark<br />
was at the top right corner of the watch — a unique design<br />
statement then, as it is now. So why is this watch our pick for<br />
Best Dressed? First of all, we can think of no other watch that<br />
is more classical than the Tank. And the fact that Cartier has<br />
relaunched the model this year as part of the Cartier Privé<br />
collection speaks volumes about how significant this watch is.<br />
The design of the Asymétrique is classical — you’d be hardpressed<br />
to find a Cartier design that isn’t — but it holds just<br />
the right balance of playfulness in its lines. It’s dressy, but not<br />
somber; it means business, but knows how to play. The watch<br />
comes in three versions, platinum, pink gold or yellow gold,<br />
as well as skeletonized versions in platinum or pink gold. The<br />
one we have picked is the platinum non-openworked version,<br />
its monochromatic dial looking particularly contemporary<br />
and striking against the gray alligator strap and ruby cabochon<br />
adorning the crown.<br />
Stephanie Ip<br />
REVO AWARDS 2020 111
SPORTS CHIC<br />
VACHERON CONSTANTIN OVERSEAS PERPETUAL<br />
CALENDAR ULTRA-THIN SKELETON<br />
Over the past decade, we’ve watched dress codes evolve from<br />
suits to sweats, casual Fridays spilling over the weekend and<br />
back into Monday, amplified now by a world working from<br />
home. As such, the voracious appetite for stylish sports watches<br />
remains, and it’s unquestionably here to stay. Ours is an<br />
informal world where versatility is key. The industry reflects our<br />
changing tastes, as waiting lists for luxury sports watches grow<br />
by the day. It’s further proof that sports watches reflect our<br />
current state, with Vacheron Constantin’s Overseas Perpetual<br />
Calendar Ultra-Thin Skeleton being a standout example. Why<br />
do we love it so?<br />
It must be the eye-burning glamor of the Vacheron’s<br />
18K pink-gold case, or the perpetual calendar’s vast<br />
information expressed so clearly and beautifully. Maybe it’s<br />
the performance of the self-winding caliber 1120 QPSQ, now<br />
entirely openworked, revealing exceptional hand finishing<br />
beneath the sapphire crystal. It might be that complex<br />
movement’s dashing slimness, a mere 8.1mm thick. Or even<br />
the Overseas’ interchangeable strap/bracelet system — the<br />
distinctive Maltese cross bracelet, croc strap, or rubber strap<br />
— providing surprising versatility for a watch of this stature.<br />
These elements combine to form a luxurious, go-anywhere,<br />
do-anything, sports watch. An incongruous combination of<br />
sporty practicality with mechanical complexity might be the<br />
ultimate expression of modernity, and that’s precisely why this<br />
Vacheron Constantin might be one of the few “price-uponrequest”<br />
sports watches to aspire to, a dream watch in every<br />
sense of the word.<br />
Stephen Watson<br />
112 REVO AWARDS 2020
TECHNICAL BREAKTHROUGH<br />
PIAGET ALTIPLANO ULTIMATE CONCEPT<br />
The war for maximum thinness has<br />
been an ongoing affair that with each<br />
new milestone brings us closer to the<br />
point where, supposedly, no one can go<br />
any thinner. It’s like an extreme game<br />
of limbo, only that bragging rights for<br />
the winner are of epic proportions. And<br />
today, it can be said that the escalation<br />
has reached a close-to-insurmountable<br />
limit, thanks to the Piaget Altiplano<br />
Ultimate Concept.<br />
Piaget has unveiled the “final” (for<br />
now) execution in horologic thinness.<br />
At just 2mm in height, this Piaget is<br />
the slimmest mechanical watch ever.<br />
It is only appropriate that it is Piaget<br />
who achieves this feat, given that from<br />
19<strong>57</strong>, the maison has built a name for its<br />
slender movements, starting with the<br />
historic 2mm-thick caliber 9P.<br />
After several years of fine-tuning,<br />
the fully developed and tested Altiplano<br />
is ready. Enclosed in a cobalt alloy case<br />
— that also works as the caseback and<br />
mainplate — the 900P-UC movement<br />
properly fuses the movement with<br />
the case that houses it. A total of 167<br />
components — some of which measure<br />
an insane 0.12mm in thickness, with<br />
the sapphire glass set at 0.2mm — make<br />
the extreme thinness possible. A 4Hz<br />
balance wheel has enough space to<br />
dance and gives the watch a respectable<br />
precision rate, along with 40 hours of<br />
power reserve. The off-centered dial<br />
plays along the gorgeous movement<br />
architecture.<br />
There will be other battles for<br />
thinness in the world of complications<br />
— over which Bvlgari rules supreme —<br />
but for now, where slim watchmaking is<br />
concerned, we can look up to Piaget as its<br />
champion.<br />
Israel Ortega<br />
REVO AWARDS 2020 113
BEST LADIES’ WATCH<br />
AUDEMARS PIGUET ROYAL OAK CONCEPT<br />
FROSTED GOLD FLYING TOURBILLON<br />
Today’s feminine watch collectors are<br />
not the same as they used to be; as the<br />
industry has evolved, so have their tastes<br />
and knowledge. It was easy for brands<br />
before to simply release a diamondset<br />
watch to target women without<br />
having to worry about complications or<br />
movements. Now, women collectors are<br />
refined and educated when it comes to<br />
horology, and they want something that<br />
will shine on their wrists but that is also<br />
complicated and showcases certain levels<br />
of craftsmanship. The Audemars Piguet<br />
Royal Oak Concept Frosted Gold Flying<br />
Tourbillon is the perfect example of that<br />
ethos and the reason why we at Revolution<br />
have decided to name this timepiece<br />
the “Best Ladies’ Watch” of 2020.<br />
The timepiece pursues the collection’s<br />
interweaving of refined feminine<br />
aesthetics and complicated micromechanics.<br />
The case is for the first time<br />
adorned with Frosted Gold, an ancient<br />
Florentine jewelry technique revisited<br />
by designer Carolina Bucci that delivers<br />
a veil of shimmer produced by a surface<br />
treatment where the gold material is<br />
hammered with a diamond-tipped tool<br />
to make tiny indentations which, as a<br />
result, create this sparkle effect. The<br />
second highlight is the multi-layered dial<br />
composed of four juxtaposed circles of<br />
increasing size and graded hues of blue<br />
emanating from the flying tourbillon<br />
cage at six o’clock. The graded nuances<br />
and sunburst motif further accentuate<br />
the dial’s depth and refinement. The<br />
technicality of the movement resides in<br />
the flying tourbillon, considered as one of<br />
the greatest expressions of watchmaking<br />
art. Paying attention to every single<br />
detail, AP has paired the piece with a<br />
rubber strap with constellation motif,<br />
bringing the watch full circle back to<br />
where it is supposed to be; a highly<br />
technical but very feminine timepiece,<br />
perfect for a discerning female collector.<br />
Kevin Cureau<br />
114 REVO AWARDS 2020
BEST JEWELRY WATCH<br />
ROGER DUBUIS EXCALIBUR SUPERBIA<br />
When we think about the brands that make crazy-sexy-cool<br />
timepieces, Roger Dubuis definitely pops up on the top of the<br />
list. This year, Roger Dubuis again brings another stunning<br />
timepiece to the Excalibur line, a unique work of art named<br />
Superbia that is covered in over 600 diamonds and blue<br />
sapphires. The precious stonework makes its way throughout<br />
the dial, highlighting the aspects of the skeleton display.<br />
The focus of the watch is on the incredible complexity<br />
required to choose, cut, and set the many geometrically shaped<br />
precious stones. Not only that, the diamonds are mystery-set<br />
on the dial and movement of the watch, in addition to the case<br />
and strap.<br />
In addition to the time required to making the underlying<br />
Excalibur Double Tourbillon watch, an additional 900 hours<br />
of work went into the gem-setting efforts required to give the<br />
Excalibur Superbia its superbly elaborate looks, which are said<br />
to be inspired by the design work of Kaz Shirane.<br />
A final detail on the watch is a discreet memento mori<br />
message written on the watch. Roughly translated into<br />
“remember, you will die,” the traditional purpose of the<br />
memento mori was to impress upon people the need to live their<br />
lives to the fullest, or else regret missed opportunities. Moving<br />
forward, Roger Dubuis claims that each of its piéce unique<br />
“hyper-watches” will have memento mori also inscribed on its<br />
movements. Extravagant? Yes. Excessive? Yes. The best jewelry<br />
watch this year? Decidedly so.<br />
Taitan Chen<br />
REVO AWARDS 2020 115
BEST DESIGN<br />
CHOPARD ALPINE EAGLE XL CHRONOGRAPH<br />
Even before we get to the design of Chopard’s 2020 release and<br />
extension of their Alpine Eagle range, inspired by the St. Moritz<br />
integrated-bracelet sports-chic watch created by company<br />
co-president Karl-Friedrich Scheufele in 1980, there is plenty<br />
to admire about the watch. It is the only watch in the luxury<br />
watch industry made from Lucent Steel A223, which features<br />
up to 70-percent recycled steel. Because it is twice forged, it<br />
has a higher Vickers hardness than the ubiquitous 316L steel<br />
used by almost everyone else. In the two-tone version of the<br />
chronograph, the watch features elements in Fairmined gold,<br />
the first guaranteed ethically sourced gold used in the luxury<br />
watch industry and an expression of the Scheufeles’ insistence<br />
on the underlying ethics of their brand. The watch uses a<br />
movement derived from the single most impressive automatic<br />
chronograph movement on the planet, the Chopard L.U.C 11CF<br />
— the first chronograph with a zero-reset function for the small<br />
seconds. While the Alpine Eagle doesn’t have this function, it<br />
still boasts an astounding number of features, including a 4Hz<br />
vibrational speed, a free-sprung balance, a column wheel, a<br />
vertical clutch, a flyback function and, get this, the only precise<br />
jumping minute counter in an automatic chronograph.<br />
OK, now that its credibility is well established, let’s talk<br />
about the design of the Alpine Eagle XL Chronograph, which<br />
is not only devastatingly stunning and totally unique, but<br />
also features the best visibility around. Every counter, hour<br />
marker, and decoration found on the dial was the result of<br />
the slavish devotion and attention to detail of Karl-Friedrich<br />
Scheufele. He explains, “One of the reasons our chronograph<br />
is so easy to read, is that when we designed the movement, we<br />
placed the subdials higher — above the horizontal line of the<br />
crown — to create more balance on the dial and to allow us to<br />
make them much larger.” These two counters for hours and<br />
minutes dominate the visual impact of the dial. Both of these<br />
counters, and that for the small sub seconds, create a sense<br />
of dynamic energy with the use of bold radial indices. In the<br />
two chronograph counters, these are combined with “vintage<br />
inspired” markers, which are reminiscent of the famous<br />
square markers with tails synonymous with the legendary<br />
“Paul Newman” Daytona. But the real stroke of genius here<br />
is how these aggressively functional subdials are dynamically<br />
contrasted by the diaphanous, swirling pattern that evokes an<br />
eagle’s iris. More details abound: look at the way the applied<br />
Roman indices curve sensually around the subdials, and notice<br />
how the tachymeter found on the dial’s flange actually features<br />
tiny hash marks — I’m offering a prize to anyone who can tell<br />
me how many of these there are — to aid the precise reading<br />
of average speed. The date aperture is immense and offers<br />
incredible legibility, while the judicious use of red for just the tip<br />
of the chronograph seconds hand, the hands in the hours-andminutes<br />
counter, and selected markers on the tachymeter, adds<br />
the perfect burst of color. The 44mm case does the perfect job of<br />
framing all this visual brilliance with a design that is made more<br />
aggressive with the chronograph pushers that seem to extend<br />
from the crown guards like the flared neck of a bull.<br />
Wei Koh<br />
116 REVO AWARDS 2020
BEST CONCEPT<br />
GRAND SEIKO T0<br />
For years, we have been waxing poetic<br />
prose about the magnificence of Grand<br />
Seiko. Its level of watchmaking must<br />
be seen and recognized as an equal to<br />
the Swiss powerhouses from Geneva<br />
and Bienne.<br />
But just when we thought that<br />
natured-based artistry and inspiration<br />
were pretty much the main talking points<br />
that accompanied Grand Seiko and its<br />
respected Spring Drive technology, the<br />
year 2020 has granted us a new reason to<br />
be excited about Grand Seiko: the T0, a<br />
constant-force tourbillon movement.<br />
As a way to battle the uneven<br />
performance and torque delivery from<br />
the mainspring to the regulating organ,<br />
Grand Seiko developed the T0, which<br />
uses a twin-barrel system that feeds<br />
energy to the constant-force device<br />
known as a remontoir. The remontoir is<br />
a subsidiary power source that helps the<br />
balance wheel beat at a steady frequency<br />
for longer periods by means of evenstrength<br />
pulses. The T0’s remontoir<br />
stores torque from a gear coaxially<br />
arranged with the carriage; the energy<br />
of its spring drives the tourbillon cage<br />
and its balance wheel. According to<br />
the brand, the T0 reduces the gravity’s<br />
impact on the movement by one-tenth,<br />
while a high accuracy rate was confirmed<br />
for 50 hours out of the nominal 72-hour<br />
power reserve.<br />
Each T0 movement takes three<br />
months to be finished and, of course, it is<br />
fully embellished. So, let’s wait a bit for<br />
the T0 to go mainstream and be ready for<br />
a new watchmaking revolution from the<br />
land of the rising sun.<br />
Israel Ortega<br />
REVO AWARDS 2020 117
MOST AWESOME WATCH<br />
TUDOR BLACK BAY FIFTY-EIGHT ‘NAVY BLUE’<br />
There is literally nothing not to love about the Tudor Black Bay Fifty-Eight Navy Blue. Fans<br />
of modern, well-sized, perfectly priced and pitched sports watches have been blown away<br />
by the quality and price point of the latest addition to the Black Bay family. Lovers of vintage<br />
Tudor have been equally delighted by the watch that is seemingly the perfect celebration and<br />
amalgamation of Tudor’s early “Big Crown” dive watches and the blue watches from the ’70s,<br />
with the house signature of “snowflake” hands. Size also matters and “BB58” is a watch that<br />
is on-the-money in terms of the trend for gents watches to be smaller, and at 39mm, it’s the<br />
perfect fit for both modern and vintage aficionados. Tudor has a right to be immensely proud of<br />
its heritage, especially in terms of its dive watches that were issued to some of the world’s most<br />
prominent navies. The Black Bay has taken that heritage and given Tudor the ability to reimagine<br />
it in contemporary watches that, whilst acknowledging the past, are resolutely forward-looking<br />
and offering watches that today’s consumers are devouring. And much like its elder sibling,<br />
Tudor’s latest BB58 is near-impossible to acquire through authorized dealerships and is selling<br />
at a significant premium. In a year that has been marred by a number of significant global events<br />
and issues, the Black Bay Fifty-Eight Navy Blue has been a high point and a welcome distraction.<br />
But above all else, the watch is just simply awesome!<br />
Ross Povey<br />
118 REVO AWARDS 2020
BEST QUARTZ WATCH<br />
HAMILTON PSR<br />
As the industry’s first mass-produced<br />
digital watch, it’s hard to overstate just how<br />
important the Pulsar P2 was to the world<br />
of horology, and in the PSR, Hamilton<br />
has penned a truly fitting love letter to<br />
this groundbreaking timepiece. From its<br />
delightfully retro case design to its novel<br />
dual OLED/LCD display, the PSR is<br />
nothing less than a master class in how to<br />
pay homage to the past while keeping an eye<br />
on the future. And what was the P2, if not<br />
a wild swing towards the future? Indeed,<br />
it was so forward-thinking that it wasn’t<br />
even referred to as anything so pedestrian<br />
as a wristwatch. Rather, it was a “time<br />
computer,” which may sound quaint when<br />
compared to the smartwatches of today, but<br />
in 1972, when the P2 made its debut, the<br />
ruby red flash of its trademark LED display<br />
signified a better tomorrow filled with flying<br />
cars and cities on the moon.<br />
Okay, so we didn’t get our flying cars<br />
or moon vacations, but for those who wish<br />
to indulge themselves in the optimistic<br />
sentiments of the past, the Hamilton PSR<br />
is the ideal weapon of choice. A press of a<br />
button still summons the same “digit dot”<br />
display of the original — this time rendered<br />
in thoroughly modern emissive OLEDs<br />
— but thanks to its in-house-designed<br />
quartz movement, the time is always<br />
visible in daylight by means of a reflective<br />
LCD display. Another press summons the<br />
seconds display, and that’s that, same as<br />
the P2. What’s also the same is the solid<br />
stainless-steel case and solid-link bracelet,<br />
which are dead ringers for the original,<br />
though the mineralite crystal has been<br />
replaced with sapphire, which helps account<br />
for the 100 meters of water resistance.<br />
The world may not have turned out quite<br />
the way the past envisioned it, but with the<br />
PSR, you can still wear a piece of that better<br />
tomorrow on your wrist.<br />
Adam Craniotes<br />
REVO AWARDS 2020 119
MOST FUN WATCH<br />
BAMFORD × CASIO<br />
G-SHOCK GW-M5610<br />
One thing that makes me happy about the last few years is the incredible creativity<br />
coming from every brand under the sun in the sub-one-thousand-dollar category.<br />
Brands like Baltic with its HMS and Bicompax, Undone with its Basecamp Cali and<br />
Type XX, Bamford with its Mayfair and GMT, have all demonstrated that you can<br />
have an absolutely amazing watch at a price that is incredibly affordable. This is super<br />
important because I’ve heard all kinds of theories about how it’s vital to get iPhone<br />
watches on kids so that they get used to wearing something on their wrists and will<br />
eventually become watch fans. I have an alternative proposal, which is why don’t we<br />
just get dope-ass watches that make them and us smile like crazy on their wrists to<br />
begin with? These can be analog watches or digital watches. I don’t care as long as<br />
they are awesome to look at. Well, it is precisely within this category of “Fun” watches<br />
that the amazing Bamford × Casio G-Shock collaboration falls. Distinguished by its<br />
signature Bamford black and baby blue livery and complemented by a blacked-out<br />
display, the watch, which was massively oversubscribed upon its announcement, made<br />
us smile in a year when there was perhaps not so much to smile about. And as such, the<br />
“Fun Watch” is maybe the most important category of them all.<br />
Wei Koh<br />
120 REVO AWARDS 2020
PERSON OF THE YEAR<br />
CYRILLE VIGNERON<br />
Cartier is the perfect example of a brand that is making exactly<br />
the watch that customers want. Now you might think that<br />
this is a simple thing to achieve, but it’s not, and it is actually<br />
remarkably rare. It is as if the creative team from Cartier is able<br />
to reach into our collective subconsciousness and extract from<br />
it exactly the timepieces we dream about when we sleep. Want<br />
proof? When I asked Eric Ku — the Singer Porsche-driving,<br />
Coche-Dury-drinking legendary watch collector, owner<br />
of the Vintage Rolex Forum and one of the world’s greatest<br />
vintage watch experts — which modern watches he buys most<br />
consistently, the answer is, “Cartier, without fail, they just get it<br />
right over and over again.” Case In point: the Tank Asymétrique<br />
and the Tank Asymétrique skeleton version he purchased<br />
this year. This year has been an amazing one for Cartier, with<br />
the brand unveiling the drop-dead gorgeous and Revolution<br />
Award-winning Tank Asymétrique, the perfect reinterpretation<br />
of the Pasha and one of my favorites, the mechanical version<br />
of the sleek and elegant Panthère. The reason for Cartier’s<br />
impressive track record is its CEO Cyrille Vigneron who has<br />
led Cartier to new levels of success during his five-year tenure<br />
at the helm of the brand. It’s funny because people think of<br />
the giants and entrenched players in the watch world as being<br />
Rolex and Patek Philippe. But you could also add, occupying a<br />
different genre of shaped elegant dress watches, Cartier.<br />
Wei Koh<br />
REVO AWARDS 2020 121
BRAND OF THE YEAR<br />
ROLEX<br />
There is something comforting and reassuring about<br />
familiarity. Sure, it’s nice to sometimes try something new or<br />
experience a pleasant surprise, but nothing beats the familiar.<br />
And this is exactly why we love Rolex so, so much; it’s all<br />
about evolution, not revolution, and this is the genius of the<br />
brand. I often say that the Oyster case, and by extension,<br />
the Submariner, is one of the most iconic designs of the<br />
20th century, akin to the Fender Stratocaster and Porsche<br />
911. This year, we saw again that Rolex’s perfectionist<br />
streak is always at the forefront as they tweaked the aquatic<br />
king of their sports watch line, the Submariner, with a new<br />
movement, case profile and color variations to draw the Sub<br />
ever closer to dive watch utopia. These weren’t sweeping<br />
changes, but rather small edits…the little big things. But<br />
then we got a treat and a pleasant surprise in the shape of the<br />
Oyster Perpetual line with a range of new eye-catching hues<br />
that bear more than a passing resemblance to the incredible<br />
so-called Stella dials from Rolex’s vast back catalog. And<br />
that’s why Rolex is our brand of the year — just when you feel<br />
that everything is safe and familiar, just as we like it, they hit<br />
you right between the eyes with a knock blow. Bravo!<br />
Ross Povey<br />
122 REVO AWARDS 2020
LIFETIME ACHIEVEMENT AWARD<br />
JEAN-CHRISTOPHE BABIN<br />
While this is an award for his remarkable achievement over<br />
the 20 years of his career in the Swiss watch industry, Jean-<br />
Christophe Babin would actually be deserving of this award<br />
simply for all he’s done this year alone. Babin is at his core an<br />
innovator, and he has already innovated in every conceivable<br />
way. First he came up with the idea and oversaw the execution of<br />
the LVMH Watch Week in Dubai in January, which turned out<br />
to be not only the only major watch fair to take place in 2020 as<br />
a result of the COVID pandemic, but also was a masterstroke of<br />
positioning for LVMH and its individual brands. Ensconced in<br />
the Bvlgari Hotel, speaking to the CEO Babin and the creative<br />
director of Bvlgari (the brilliant Fabrizio Buonamassa), looking<br />
at Bvlgari watches, the message was not lost. Bvlgari does not<br />
simply make exceptional products; it has coalesced a seamless<br />
lifestyle universe of unparalleled chic. Something that no other<br />
brand in the world has achieved. Then, when the pandemic<br />
broke out, Babin innovated on an ethical level, donating a stateof-the-art<br />
3D microscope to Lazzaro Spallanzani Hospital<br />
in Rome to help study the virus at the cellular level, changing a<br />
scent factory into a producer of much-needed sanitizer, and<br />
amazingly enough, creating a virus eradication fund which<br />
has helped to fund the Oxford vaccine (and others) and also<br />
provided scholarships for medical researchers. If all that wasn’t<br />
enough, he then went on to create two of the best watches of<br />
2020. The first is the steel 5.25mm-thick Octo Finissimo with<br />
screw-down crown and 100-meter water resistance, which<br />
from all accounts, is sold out everywhere you look. The second<br />
is the stunning grand complication Octo Finissimo Tourbillon<br />
Chronograph Skeleton Automatic that is our Watch of the Year.<br />
In six years, the Octo Finissimo line has become iconic, which<br />
has everything to do with the man who created it, himself an<br />
icon in our industry.<br />
Wei Koh<br />
REVO AWARDS 2020 123
Put on a Happy Face<br />
In a year draped in darkness, the watch industry is providing some much-needed color.<br />
Words<br />
Photographer<br />
Stylist<br />
Color, as a noun, is first described in the Oxford English<br />
Dictionary as, “the property possessed by an object of<br />
producing different sensations on the eye as a result of<br />
the way the object reflects or emits light.” Color goes far beyond<br />
just nounhood, however. The term can also be used as a verb, as<br />
an adjective, and — as it relates to the study of the mind — color is<br />
considered a branch of the broader field of behavioral psychology.<br />
Those who have worked in the marketing world or with<br />
marketing agencies understand that color has a major impact<br />
on the consumer. A 2006 study by the University of Winnipeg<br />
in Canada stated that, “People make up their minds within 90<br />
seconds of their initial interactions with either people or products.<br />
About 62–90 percent of the assessment is based on colors alone.”<br />
There has been no lack of research conducted to justify just<br />
how positive colors — particularly brighter, more vivid colors —<br />
make us feel, emotionally. Choosing a color for a logo or a product<br />
does indeed require scientific research, which is likely the reason<br />
both Whole Foods’ and Tropicana’s logos are green (the color of<br />
health and growth) and why brands like Target, Virgin, and Lego<br />
have chosen red for their logos (the color most representative of<br />
boldness and youth). Color is as synonymous with our everyday<br />
routines as is showering or getting dressed (well, at least in the<br />
pre-pandemic era), and often without realizing it, we choose<br />
colors that have the ability to strengthen our daily outlooks and<br />
improve our moods — whether it be through the clothing we select,<br />
the foods we eat, the wines we drink, or the watches we wear —<br />
particularly in times of darkness.<br />
Many would agree that 2020 has thus far been the year the<br />
vast majority of the planet would like most to forget. But rolling<br />
off the numerous natural disasters, political atrocities, saddening<br />
statistics, and devastating losses is not what this article is about<br />
— you’re well aware of that information already. Instead, we’ve<br />
chosen to highlight just some of the brands (via seven of their<br />
newest novelties) that have made the choice to spread a little cheer<br />
this year through the introduction of bold and brightly colored<br />
watch dials.<br />
124 FEATURE
Rolex<br />
Oyster Perpetual<br />
36 with a yellow<br />
dial and an Oyster<br />
bracelet.<br />
We find from experience that yellow excites<br />
a warm nd agreeable impression.”<br />
– Johann Wolfgang von Goethe<br />
An “agreeable impression” is largely what Rolex received<br />
when on September 1st, the brand introduced to the<br />
world their 2020 collections, including the Oyster<br />
Perpetual 36 in five intensely eye-catching new dial<br />
colors: candy pink, turquoise blue, coral red, green<br />
and yellow. Just as impressionable as the buzzworthy<br />
lacquered dials, however, is the movement within each<br />
of the new vibrant-dialed watches: Rolex’s new inhouse<br />
caliber 3230, which is also the same movement<br />
being used in the new versions of the 41mm Oyster<br />
Perpetual, and the new 41mm no-date Submariner.<br />
Fresh, brightly tinted dials and a new in-house<br />
movement offering 70 hours of power reserve? Color us<br />
five shades of happy.
Breitling<br />
Superocean<br />
Automatic 36 with<br />
an orange dial and<br />
orange rubber<br />
strap.<br />
IWC Schaffhausen<br />
Portugieser<br />
Chronograph in<br />
stainless steel with<br />
a burgundy dial.
“Orange is the happiest color.”<br />
– Frank Sinatra<br />
When asked about the brand’s latest colorful watch releases and new, vibrant dials, Breitling CEO Georges<br />
Kern responded with enthusiasm: “This is a perfect time for colorful watches. They look great and are<br />
definitely mood lifters!”<br />
Since taking over the helm in 2017, Kern has made it clear that Breitling’s outlook for the future is one<br />
of positivity and equality, with offerings such as the very wearable Superocean Automatic 36 designed with<br />
women watch enthusiasts in mind. And by introducing dial colors — and in some cases, strap colors — in<br />
hues such as blue, white, and bright orange (a color said to promote feelings of vitality, compassion and<br />
creativity), the brand continues to make its mark and have its day in the proverbial sun.<br />
“Red is the ultimate cure for sadness.”<br />
– Bill Blass<br />
While technically this particular color of the new IWC Portugieser Chronographs is labeled as “burgundy,”<br />
the watch’s sunburst dial effect tricks the eye into thinking it’s also seeing red — at least, in certain<br />
lighting conditions. This visual characteristic organically evokes heavier, more intense breathing and even<br />
heightened blood circulation for those who set their eyes upon it (although the fact that the new reference<br />
3716 now includes the in-house caliber 69355 may also have something to do with the quickened pulse rate).<br />
At 41mm in diameter, the burgundy version of the Portugieser Chronograph is as gender-neutral as the<br />
color red itself. And like the crimson hue on the face of this release, the watch attracts positive attention<br />
without really putting forth much effort. Red is the color of love, power and youthfulness: three thrillinducing<br />
ideals to constantly covet and of which there is never enough in any one lifetime.<br />
“Green strongly influences the heart and helps alleviate tension.”<br />
–Dr.TaeYunKim<br />
Independent watch brand H. Moser & Cie has a reputation throughout the horological community as a<br />
brand that, while wholeheartedly committed to fine watchmaking, never truly takes itself too seriously. The<br />
company and its CEO — Edouard Meylan — seem to effortlessly make David Blaine-level magic happen,<br />
no matter what they create, and this year’s Streamliner Centre Seconds release with its funky fresh “Matrix<br />
Green” dial and integrated snakelike bracelet was no exception.<br />
“The success of the [Streamliner Centre Seconds] is not due to the green color, but rather to the fact<br />
that this particular color is alive. It varies from gold to olive through a large spectrum of shades of green,”<br />
says Meylan, when asked about the public’s positive reaction to the dial’s unique green color. “Green<br />
is the color of nature; a color of hope,” he adds. “I guess everyone is looking for hope right now.”<br />
“Blue color is everlastingly appointed by the deity to be a source of delight.”<br />
– John Ruskin<br />
It can be agreed upon that there is no shortage of watches with blue dials presently available for purchase,<br />
and with good reason. Blue is an extremely popular color known to elicit vibes of calmness and relaxation; a<br />
color capable of invoking a feeling of serenity and of trust and security. A pale blue sky and a dark blue ocean<br />
can equally quell a nervous onlooker while reminding them to pause time just long enough to take in their<br />
own surroundings and allow themselves to breathe.<br />
The new CODE 11.59 Selfwinding Chronograph by Audemars Piguet was introduced this past summer in<br />
five new colors, including a pink-gold edition with a smoked blue lacquered sunburst dial and matching blue<br />
alligator strap. While there may be numerous blue-dialed watches out there, there is only one that has the<br />
look of the CODE 11.59 and only one that is manufactured with Audemars Piguet’s in-house caliber 4302;<br />
an automatic movement with seconds and instant-jump date indications.<br />
FEATURE 127
H. Moser & Cie<br />
Streamliner Center<br />
Seconds with a<br />
Matrix Green dial
Audemars Piguet<br />
CODE 11.59 by<br />
Audemars Piguet<br />
Selfwinding<br />
Chronograph in<br />
rose gold with<br />
a smoked blue<br />
lacquered dial.
“Purple puts us in touch with the part of ourselves that is regal.”<br />
– Byllye Avery<br />
It’s somewhat fitting that a watch brand whose name, by definition, means “the time at which something<br />
is the most powerful or successful” would introduce a watch in a color often associated with royalty,<br />
leadership, and wealth. Presenting said watch in a year when so many feel disconnected from those<br />
particular characteristics took a fair amount of guts, but it also took forethought, and a belief that things<br />
are eventually going to get better for us all. Romain Marietta, head of product at Zenith, feels similarly. “In<br />
color psychology, purple is generally a royal color and is associated with power, luxury, wisdom, sensuality,<br />
imagination, and creativity. It can make us feel very optimistic and hopeful. This is probably why our Defy 21<br />
Ultraviolet has been so successful. It inspires us to dream.”<br />
The Defy 21 Ultraviolet takes “royal highness” to a different level, one that involves light frequency<br />
(on the visible spectrum with regard to the color violet, the hue with the strongest electromagnetic<br />
wavelength) and speed, as it pertains to the watch’s dual escapement (at 5Hz and an incredibly fast 50Hz).<br />
The combination of the two in a microblasted titanium case make for a powerfully perfect and handsome<br />
timepiece worthy of our inner monarch.<br />
“Without the rain, there would be no rainbow.”<br />
– Gilbert K. Chesterton<br />
The symbol of the skull has been a common fixture in watch design for quite a while now, and not because<br />
the horological world has some morbid obsession with the afterlife. On the contrary, it is the time that we<br />
have on this earth, and the reminder that life is precious and worth every minute we spend living it, that often<br />
appeals to watchmakers and designers. The skull in some cultures is seen as the celebration of life, and in<br />
the case of the latest HYT SOONOW watch, that celebratory symbol is made even more vivacious when<br />
surrounded by the colors of the rainbow.<br />
“Color is the result of the reflection of light. Without light, color doesn’t exist,” says HYT’s CEO (and<br />
occasional in-house philosopher) Grégory Dourde. “Time is similar in a way. It’s defined by what we — or<br />
our circumstances — do with it. Time and light perform their intrinsic magic around the clock. And time is<br />
never the exactly the same color twice.”<br />
HYT’s SOONOW Instant Rainbow takes the psychology of color to an entirely different level by<br />
intertwining the emotions that each of the colors of the rainbow evokes with the feeling one gets when<br />
contemplating their own mortality. But it does so using the brand’s patented liquid that shows the wearer<br />
how much time in the day has passed, and what is still to come.<br />
Color psychology is defined as “the study of hues as a determinant of human behavior.” Color affects<br />
everything from moods and emotions, to how foods are perceived as to taste, and to a person’s desires and what<br />
they find sexually stimulating or sensually appealing. And yet, while associations to specific colors may differ<br />
between religions or cultures, it is believed that most genders and races view the various hues in similar ways.<br />
The watch industry — possibly without even realizing it — provided enthusiasts, collectors, and novices<br />
alike with much needed positivity in 2020 by opening their imaginary crayon boxes and forgetting that they<br />
were supposed to color within the lines. Seeing so many vibrant dials was a refreshing and much-needed<br />
change in an era filled with so many shades of gray.<br />
130 FEATURE
Zenith<br />
Defy 21 Ultraviolet<br />
Chronograph in<br />
titanium.<br />
HYT<br />
SOONOW Instant<br />
Rainbow
The CompleteHistory of the<br />
Audemars Piguet Perpetual Calendar<br />
Words Wei ‘Le Wei’ Koh, in collaboration with Michael ‘Le Mic’ Friedman and Pygmalion Gallery, with thanks to Tom Chng<br />
132 FEATURE
Pictured are three of the<br />
five amazing individuals<br />
— Audemars Piguet’s<br />
then CEO Georges<br />
Golay, Jacqueline<br />
Dimier and Michel<br />
Rochat — behind the<br />
audacious perpetual<br />
calendar project that<br />
savedAPduringthe<br />
Quartz Crisis.<br />
Imagine for a moment you are invited<br />
to a dinner at a stately ancestral home.<br />
And there seated before you are the<br />
living, breathing personifications of the<br />
Holy Trinity of high Swiss watchmaking<br />
brands in dinner-suited human form.<br />
The first to greet you is Patek Philippe<br />
who in this family is the golden child.<br />
He’s the Anderson & Sheppard-tailored<br />
Fulbright scholar, matriculated from<br />
Harvard Law School and Trinity College,<br />
Cambridge, whose future is guided by<br />
divine inexorable perfection.<br />
The second named Vacheron<br />
Constantin is darker, tall, lean and<br />
immaculate in Caraceni; introspective<br />
but fiercely brilliant, holding forth on<br />
the synergistic link between Euclidean<br />
geometry and Sufi mysticism.<br />
Then you hear the door slam. There<br />
with the paint-splattered trousers<br />
of his Cifonelli tuxedo stuffed into<br />
motorcycle boots, his shoulder-length<br />
hair in disarray from racing helmetless<br />
on his vintage Norton from the bucolic<br />
brookside cottage where he was initiating<br />
his mother’s freshly divorced friend into<br />
the art of Tantra, is the wild child.<br />
He has hypnotic, movie-star looks.<br />
Think Jason Momoa channeling Byron.<br />
This is Audemars Piguet. Because while<br />
Audemars Piguet’s brand of Swiss<br />
high watchmaking is unassailable in its<br />
finish and elegance, the quality that I<br />
love most about the Le Brassus-based<br />
manufacture is its wild, iconoclastic,<br />
rebellious creativity which has yielded<br />
some of the greatest game-changing<br />
moments in horological history and<br />
shaped the entire concept of style<br />
combined with technical innovation in<br />
the 20th century and beyond.<br />
Many of Audemars Piguet or<br />
AP’s most stalwart devotees credit<br />
the extraordinarily audacious Gérald<br />
Genta-conceived Royal Oak as rescuing<br />
the brand from the onslaught of the<br />
Quartz Crisis that laid low so many of<br />
its competitors. And without doubt<br />
the Royal Oak was a seismic act of<br />
watchmaking brilliance. But in fact the<br />
true heroes of Audemars Piguet, the men<br />
that came up with a brilliant tactical plan<br />
to combat the ravages of the cheap quartz<br />
invasion, had names that sounded like<br />
resistance-fighter aliases. They were<br />
Michel “Le Mic” Rochat, Jean-Daniel<br />
Golay and Wilfred Berney. For the<br />
purpose of this story, they shall forthwith<br />
be referred to as Team RGB.<br />
And they would be aided by two<br />
extraordinary individuals: the first,<br />
Georges Golay, the boss of AP (known as<br />
“Uncle George” to the Bottinelli family,<br />
one of the families behind the brand) and<br />
a true brilliant leader during this seminal<br />
period; and the second, a design genius<br />
named Jacqueline Dimier, who was in<br />
some ways the protégé of the legendary<br />
Gérald Genta. How did they stave off the<br />
destruction of the Quartz Crisis that had<br />
other brands abandoning mechanical<br />
FEATURE 133
The perpetual calendar, an incredible mechanism that tells calendar information in<br />
perpetuity and compensates for leap years, was invented by Thomas Mudge.<br />
AP’s beloved<br />
historian and head of<br />
complications, Michael<br />
Friedman, credits the<br />
2120/2800 perpetual<br />
calendar caliber as<br />
the movement that<br />
saved AP.<br />
watchmaking, destroying their lathes<br />
and presses and selling off movements by<br />
weight? With the creation of the world’s<br />
thinnest automatic perpetual calendar,<br />
a movement that to this day resonates<br />
as one of the most significant acts in<br />
horological history.<br />
Says Michael Friedman, AP’s beloved<br />
historian and head of complications,<br />
“Think about it in the context of 1978. No<br />
one was making complicated watches,<br />
let alone perpetual calendars. In fact the<br />
only other brand that has made a serially<br />
produced perpetual calendar wristwatch<br />
up until this point was Patek Philippe.<br />
Their watch at the time is the<br />
reference 3448 (launched in 1961),<br />
a round ‘disco volante’ shaped watch<br />
that is 37mm in diameter and 11mm<br />
in thickness. Then we unveiled the<br />
reference 5548, that is so significantly<br />
thinner at 7mm.<br />
It is such an audacious watch.<br />
Because it was saying to the world that’s<br />
being swept up by the quartz craze,<br />
‘Hang on, look what we are capable of<br />
with mechanical watchmaking.’ In the<br />
size of a quartz watch, we’ve placed a<br />
mechanical supercomputer. And because<br />
of the lean elegant dimensions of the<br />
5548, it becomes a symbol of modernity<br />
like the Royal Oak before it.”<br />
What is important to understand<br />
in the context of the era is that while<br />
quartz watches had begun to dominate<br />
consumers with their unfailing<br />
accuracy and cheap price, there<br />
were no complicated quartz watches.<br />
Complications and in particular the<br />
perpetual calendar was the expressed<br />
realm of mechanical watchmaking.<br />
(A lesson not lost on a young Jean-<br />
Claude Biver who was working at<br />
Audemars Piguet at the time and<br />
would subsequently set up Blancpain<br />
specifically to champion complicated<br />
mechanical watchmaking). But of course,<br />
if we could time travel, the question to<br />
ask the trio of Rochat, Golay and Berney<br />
would be, “why the perpetual calendar?”<br />
OK, let’s pause here to explain what<br />
a perpetual calendar is. The reason we<br />
have the four-year leap-year cycle is<br />
that the 365-day year is actually shorter<br />
than the true solar year (365.25 days<br />
approximately). Which means each<br />
year we build up a small debt, which is<br />
accommodated for every four years with<br />
an additional day that is February 29th.<br />
If you want to get even more<br />
technical, every 100 years, the leap year<br />
is omitted because the leap day creates a<br />
slight time overage. Anyway, a perpetual<br />
calendar is an extraordinary watch that<br />
displays the full calendar information<br />
of day, date, month, usually phase of<br />
the moon. Now perpetual calendars<br />
are smart. Like Asian mothers, they<br />
are always right. If they were dogs, they<br />
would be MENSA-qualified border<br />
collies capable of solving complex<br />
algorithms, while composing haiku<br />
poetry, singing Verdi’s operas in pitchperfect<br />
phonetically flawless Italian while<br />
herding sheep. Why?<br />
Because they are capable of<br />
automatically compensating for the<br />
shifting 30/31 rhythm of the months<br />
as well as accounting for the 28 days in<br />
February, and even knowing when the<br />
extra day every leap year is.<br />
The first watch with a perpetual<br />
calendar mechanism was created in<br />
1762 by British watchmaker Thomas<br />
Mudge and became a popular feature<br />
of pocket watches for discerning<br />
gentlemen the following century. The<br />
first serially produced perpetual calendar<br />
wristwatches were the 1518 and the<br />
1526 both launched by Patek Philippe<br />
in 1941. It should be noted that for the<br />
better part of the 20th century, it was<br />
only Patek Philippe and Audemars<br />
Piguet that produced perpetual calendar<br />
wristwatches in series. Wearing a<br />
perpetual calendar wristwatch in the<br />
134 FEATURE
Jules Louis<br />
Audemars’<br />
school watch.<br />
A close up view<br />
of the leap<br />
year display<br />
on Jules Louis<br />
Audemars’<br />
school watch.<br />
context of the time was like showing up to<br />
a dinner party with a Cray supercomputer<br />
strapped to your wrist but expressed with<br />
extraordinary elegance and beauty.<br />
OK, back to the heroic triumvirate<br />
of “Le Mic” Rochat, Golay and Berney<br />
or Team RGB. Why did they decide to<br />
create an ultra-thin automatic perpetual<br />
calendar movement? Well, as it turns<br />
out, Audemars Piguet has had one of the<br />
deepest and most meaningful histories<br />
with this complication. Indeed, we can go<br />
all the way back to Jules Louis Audemars,<br />
one of the maison’s two founding fathers.<br />
Before creating the brand along<br />
with Edward Auguste Piguet in 1875,<br />
Audemars first had to graduate from<br />
watchmaking school. In order for this<br />
to happen, he had to create a “school<br />
watch,” a representation of his mastery<br />
of the education imparted to him.<br />
Audemars, clearly a horological baller<br />
from the start, presented an incredible<br />
quarter-repeating pocket watch, with<br />
dead seconds (where the second leaps<br />
forward only at each second rather than<br />
moving incrementally) and with — yes,<br />
you guessed it — a perpetual calendar.<br />
Look at this watch and you’ll<br />
notice that the full leap-year cycle<br />
is displayed within the subdial at 12<br />
o’clock, which means a full 48 months<br />
with a delineation of which year<br />
in the cycle (shown as 1st, 2nd,<br />
3rd or 4th) each month falls.<br />
This was the traditional way<br />
in which the leap year was shown.<br />
It should be noted that the leapyear<br />
display was also frequently<br />
omitted from pocket watches. Take a<br />
look at the Patek Philippe pocket watch<br />
made for American automobile<br />
manufacturer James Ward,<br />
for example, where in<br />
order for the watch<br />
to be set, it had<br />
to be sent to a<br />
watchmaker who<br />
would usually<br />
take the dial<br />
off to do this.<br />
The fact<br />
that Audemars<br />
decided to<br />
display the full<br />
cycle would set<br />
an important<br />
precedent<br />
for an amazing<br />
wristwatch that<br />
would be unveiled<br />
a full 80 years later<br />
by the brand that<br />
would bear his name.<br />
Note that this<br />
legendary Patek<br />
Philippe pocket<br />
watch made for<br />
James Ward does<br />
not feature a<br />
leap-year indicator<br />
on the dial side<br />
for its perpetual<br />
calendar. Watches<br />
like this were sent<br />
to watchmakers to<br />
remove the dial to<br />
set them.<br />
FEATURE 135
The 1948 watch<br />
with the movement<br />
number 52542,<br />
delivered to Gübelin<br />
in 1950.<br />
Right The watch<br />
bearing the serial<br />
number 52722, done<br />
in 1947.<br />
REFERENCE 5516: THE FIRST<br />
PERPETUAL CALENDAR WRISTWATCH<br />
WITH LEAP-YEAR DISPLAY<br />
According to Michael Friedman,<br />
when the onset of the wristwatch<br />
era went mainstream in the 20th<br />
century, Audemars Piguet would<br />
occasionally dip its feet into calendar<br />
complications. However, these were<br />
invariably unique commissions for<br />
discerning and wealthy patrons. The<br />
total number of wristwatches with<br />
calendar complications that were made<br />
before 1950 is believed to number 208<br />
and includes this extremely handsome<br />
two-tone reference 5503 complete<br />
calendar which is, from a design<br />
perspective, a clear kindred spirit to<br />
the reference 5513 which inspired this<br />
year [Re]Master 01 Chronograph.<br />
But then in 1955, Audemars Piguet<br />
brought the real horological heat with<br />
the reference 5516, the world’s first<br />
perpetual calendar wristwatch with leapyear<br />
display.<br />
THE PRE-SERIES REF. 5516<br />
In total there were 12 examples of the<br />
reference 5516 made. Three of these<br />
watches were made with perpetual<br />
calendars but without leap-year<br />
indicators. Michael Friedman refers to<br />
these watches as “pre-series” watches<br />
and we have a nice image of two of<br />
them here. This black and white image<br />
from page 66 of the book Audemars<br />
Piguet 20th Century Complicated<br />
Wristwatches shows two of these<br />
watches. Watch number one, which<br />
bears the serial number 52722, was<br />
created by a watchmaker who found a<br />
perpetual calendar mechanism that he<br />
referred to as under-dial works that<br />
had been “hanging around for 60 or 70<br />
years,” and decided to mate it to a calibre<br />
13VZSS to produce a rather magnificent<br />
wristwatch. The work was done in 1947<br />
and the watch was eventually sold in<br />
Bangkok in 1951. The second watch<br />
bears the movement number 52542<br />
and was made in 1948 and delivered to<br />
famous retailer Gübelin in 1950. Notice<br />
that it is characterized by a much more<br />
stylized and expressive case. And that<br />
in this case, the dial features date that<br />
is displayed by a central hand read off a<br />
scale printed at the perimeter. What is<br />
interesting is that the third of this preseries<br />
exists. It is similar to this watch<br />
and was sold to Patek Philippe in 1961.<br />
THE FIRST-SERIES REF. 5516<br />
The true expression of the legendary<br />
5516 was unveiled in 1955 with the<br />
watch pictured here. In total three of<br />
these watches were made. What makes<br />
them incredibly distinct is the use of<br />
the full 48-month leap-year display<br />
similar to the display created by Jules<br />
Audemars for his school watch in<br />
1875. Information here is beautifully<br />
and artfully arrayed. Says Friedman,<br />
“What is incredible is the level of skill<br />
used to create these enamel dials. Look<br />
how tiny and fine the detail has to be to<br />
accomplish this 48-month indication.”<br />
136 FEATURE
Date is told off the central hand<br />
relative to a scale printed at the perimeter<br />
of the dial, similar to the two pre-series<br />
5516s made in 1948. Phases of the moon<br />
is shown at 12 o’clock, while the month<br />
is actually shown twice, one in a clean,<br />
easy-to-read indicator at three o’clock<br />
and a second time within the dense<br />
information-packed 48-month leapyear<br />
cycle at six o’clock. Based on the<br />
abundance of information on the dial,<br />
it is understandable that date, which is<br />
the most vital information after time,<br />
is displaced to the dial’s perimeter for<br />
maximum legibility. Finally, at nine<br />
o’clock you see the days of the week.<br />
Hour and minute is told off central gold<br />
hands while the seconds are displayed on<br />
a small gold hand coaxially mounted to<br />
the blued hand that tells the leap year.<br />
Patek Philippe ref. 2479 Audemars Piguet Series 1 ref. 5516<br />
The Patek 2497 can be viewed as minimalist, even reductionist, while the Audemars 5516 is just the opposite,<br />
redolent with information. The AP is bold in styling while the Patek is restrained.<br />
All blued hands are related to calendar<br />
information and all gold hands are<br />
related to time. It is hard to overstate the<br />
revelation that the 5516 represented. For<br />
the first time, someone could set their<br />
perpetual calendar themselves, rather<br />
than have to bring it to a watchmaker to<br />
remove the dial and set it. Interestingly,<br />
the watch pictured here was made in 1955<br />
and sold to Vacheron Constantin in 1959.<br />
OK, let’s look at the 5516 in<br />
comparison to the only other serially<br />
produced perpetual calendar around at<br />
the time, the Patek Philippe 2497. The<br />
Patek can be viewed as minimalist, even<br />
reductionist, while the Audemars is just<br />
the opposite, redolent with information.<br />
The AP is bold in styling while the Patek is<br />
restrained. Let’s say the Audemars is the<br />
barefoot Brigitte Bardot, all suntanned<br />
and undulating hips in Vadim’s And God<br />
Created Woman to the Patek’s graceful,<br />
elegant Grace Kelly. If these watches<br />
were women, there’s one you might want<br />
to take home to your parents and another<br />
one you might want to make ravishing love<br />
to. I’ll leave you to decide which is which.<br />
Perpetual calendar wristwatch. Movement No 66136,<br />
case No 11151. Calibre 13VZSSQP, 18-carat yellow<br />
gold case. Gold dial, silver-plated. Black enamel<br />
numerals. Applied yellow gold hour-markers. Yellow<br />
gold timekeeping hands. Blued steel calendar hands.<br />
Movement made in 1955, watch sold in 1959 to<br />
Vacheron Constantin (Genève). Audemars Piguet<br />
Heritage Collection, Inv. 1732<br />
FEATURE 137
An excellent example of the Second-Series ref. 5516 with the leap-year indicator<br />
at 12 o’clock, sans the 48-month scale; the watch seen here is presently part of<br />
the Pygmalion Gallery’s private collection (Image: Photo and watch, property of<br />
Pygmalion Gallery)<br />
Perpetual calendar wristwatch. Movement and case No 73012. Calibre<br />
13VZSSQP, 18-carat yellow gold case. Gold dial, silver-plated. Black enamel<br />
numerals and writing. Applied yellow gold hour-markers. Yellow gold timekeeping<br />
hands. Blued steel calendar hands. Movement made in 19<strong>57</strong>, watch sold in 1968<br />
to Vacheron Constantin (Genève). Audemars Piguet Heritage Collection, Inv. 1716.<br />
THE SECOND-SERIES REF. 5516<br />
The final six examples of the Audemars<br />
Piguet reference 5516 are a great leap<br />
forward in design language. All six of<br />
these watches were put into production<br />
in 19<strong>57</strong> and sold between 1963 and1969.<br />
The major difference between these<br />
watches and their predecessors is that<br />
at this point, Audemars Piguet decided<br />
to eschew the busy 48-month display<br />
of the leap-year cycle and replace it<br />
with a clean display at 12 o’clock that<br />
minimalistically but perfectly expresses<br />
where in the cycle you are at. Could it<br />
be that Philippe Stern would notice this<br />
display when he created the 3970 and<br />
3940, both from 1985, which are the two<br />
first Patek Philippe perpetual calendars<br />
that also use this form of display for the<br />
leap year? (The first Patek with leap-year<br />
indicator would be the 3450 from 1981,<br />
which would display it in an aperture).<br />
As a result of this key change, the dials<br />
of these second series 5516 watches<br />
are significantly cleaner. It is, however,<br />
interesting that of these six watches,<br />
one watch number 73012 would retain<br />
the full 48-month display and place it<br />
within a tiny subdial at 12 o’clock, leading<br />
me to believe reading it could only be<br />
accomplished using a magnifying glass.<br />
THE WATCH THAT SAVED AP THE<br />
ULTRA-THIN AUTOMATIC PERPETUAL<br />
CALENDAR REF. 5548<br />
The year is 1969. Seiko launches<br />
the Astron, a seemingly innocuous,<br />
accessibly priced digital quartz watch<br />
oscillating at 32,768Hz and capable of far<br />
greater accuracy than any high frequency<br />
observatory-certified mechanical<br />
chronometer, that unleashes the Quartz<br />
138 FEATURE
Crisis. (It should be noted that the Swiss<br />
were also working on quartz technology<br />
but were beaten to market by Seiko).<br />
As a result of the massive upheaval,<br />
innumerable venerable watchmaking<br />
houses face insolvency and extinction as<br />
orders for their mechanical watches dry<br />
up overnight. For the Swiss watchmaking<br />
brands, it became a question of survival.<br />
It’s well known that in 1972, just as<br />
the onslaught was hitting Switzerland,<br />
Audemars Piguet unveiled what should<br />
objectively be recognised as the single<br />
most audacious watch in the late<br />
20th century, the legendary, iconic<br />
Royal Oak. It was a watch that from a<br />
design perspective obliterated any link<br />
with the past. Instead, it utilised its<br />
unconventional case construction with<br />
exposed screws running through the<br />
octagonal bezel to the back case, replete<br />
with exposed rubber gasket, as its very<br />
own design leitmotif. It was also the<br />
world’s first integrated bracelet sports<br />
chic watch, where the Gay Frèresmanufactured<br />
bracelet was conceived<br />
as one seamless part of the organic<br />
totality of the watch. Interestingly, even<br />
though the watch was a massive 39mm in<br />
diameter, which resulted in the nickname<br />
“Jumbo,” it was actually remarkably slim<br />
at 7.2mm thanks to the use of the Jaeger-<br />
LeCoultre-designed calibre 2121 that<br />
was only 3.05mm in thickness. (This is<br />
caliber 2120 but with a date wheel).<br />
It was steel but audaciously priced<br />
like a gold watch; in fact, for its 3,650<br />
Swiss-franc asking price, you could<br />
actually buy a Jaguar. Amazingly, and as<br />
an irrefutable demonstration of AP CEO<br />
Georges Golay’s foresight and testicular<br />
fortitude, the brand ordered 1,000<br />
steel cases for the reference 5402 “A”<br />
series of the Royal Oak. A second 1,000<br />
cases would be ordered subsequently so<br />
that the total number of A-series 5402<br />
watches is 2,000 examples.<br />
However, what is important to<br />
understand is that it took time for the<br />
Royal Oak to catch on. Indeed, it was<br />
only its adoption by a certain social<br />
elite including Italian playboys such<br />
as Gianni Agnelli, members of royalty<br />
such as King Juan Carlos of Spain and<br />
Prince Michael of Kent, and designers<br />
like Karl Lagerfeld, that the watch<br />
gained traction and became almost<br />
a club emblem of the international<br />
set. Setting an amusing precedent to<br />
Richard Mille, its staggering asking<br />
price became one of the attractions of<br />
the Royal Oak because it quietly but<br />
pointedly expressed that you could<br />
drop the equivalent of a well-appointed<br />
automobile on a steel wristwatch.<br />
Says Michael Friedman, “All this is<br />
true. But to say the Royal Oak rescued<br />
Audemars Piguet from the Quartz<br />
Crisis is not completely accurate. The<br />
Royal Oak took some time to catch on.<br />
I like to consider it the first step, the<br />
overture to our recovery during this<br />
challenging time. To me, the watch<br />
that really reversed our fortune was the<br />
reference 5548 Ultra-Thin Perpetual<br />
Calendar Automatic watch launched in<br />
1978, at the very height of the crisis.”<br />
By 1978, the number of watchmakers<br />
in Switzerland had dropped from<br />
1,600 to 600. For Audemars Piguet<br />
and the trio of watchmakers behind the<br />
5548 perpetual calendar project, their<br />
motivation was not just to create a gamechanging<br />
complicated wristwatch, but to<br />
keep watchmakers employed. Incredibly,<br />
the project to create the world’s thinnest<br />
automatic perpetual calendar was not<br />
the result of a management meeting but<br />
a project started in secrecy. Almost like<br />
resistance fighters, Team RGB would<br />
work on this project during their off<br />
hours, and meet surreptitiously in the<br />
dark of night.<br />
Karl Lagerfeld (left) and Prince Michael of Kent (middle) helped the Royal Oak gain traction; Michel Rochat (right) with Spanish singer, Dias de Verano, circa 1990.<br />
FEATURE 139
The unit’s leader was Michel “Le<br />
Mic” Rochat, a 34-year veteran of<br />
Audemars Piguet, which means he would<br />
have been with the manufacture during<br />
the creation of the reference 5516. He<br />
tapped Jean-Daniel Golay, the man who<br />
founded the technical department, and<br />
together they began constructing their<br />
plans for this movement using cardboard<br />
mock-ups. They then went to the Vallée<br />
de Joux watchmaking school for help<br />
drawing up their blueprints. Finally, they<br />
approached Wilfred Berney, the founder<br />
of the after-sales service department, to<br />
discuss practical implementation.<br />
It was Berney’s idea that the ultrathin<br />
calendar module should be mated to<br />
the calibre 2120 which drove the Royal<br />
Oak. This proved to be the perfect base<br />
calibre for their project. The 2120 is a<br />
thin movement that is a mere 2.45mm in<br />
thickness. But it is very robust thanks to<br />
its free-sprung Gyromax balance wheel,<br />
and also supplied a constant source of<br />
optimal energy necessary to drive the<br />
calendar mechanisms without affecting<br />
amplitude, thanks to its ultra-efficient<br />
winding system.<br />
In this movement, the rotor has all<br />
its mass placed to the periphery. In<br />
fact, if you look at the underside of the<br />
rotor, you will see that it actually steps<br />
down into the movement. The rotor is<br />
supported around the full perimeter<br />
of the movement by a circular rail<br />
and runs on ruby rollers for added<br />
smoothness and efficiency. It also<br />
features a “suspended” mainspring<br />
barrel, meaning there is no bridge for<br />
this element, decreasing thickness of<br />
the movement. It’s good to know all this<br />
because it will come back to bear when<br />
Audemars Piguet will unveil the ultrathin<br />
perpetual calendar calibre 5133 in<br />
2018’s Royal Oak RD#2.<br />
A view of what is under the dial<br />
for watches powered by the<br />
2120/2800 movement.<br />
VIew from the back of the<br />
2120/2800 showing the rotor<br />
and balance wheel.<br />
FACTS AND FIGURES: THE CALIBRE 2120/2800<br />
DESIGNATION 2120/2800<br />
Diameter<br />
Thickness<br />
Movement Blank<br />
Underdial Blank<br />
Features<br />
Regulating Organ<br />
Calender<br />
Selfwinding<br />
Production (1977-1993)<br />
Models (1977-1993)<br />
28mm (12½ lignes<br />
3.95mm<br />
LeCoultre<br />
Dubois Dépraz<br />
38 driven-in-jewels. Mainplate, bridges and winding rotor in Geneva stripes, rhodium plated. Underdial plate in circular-grained special steel.<br />
Steelwork with polished chamfers and straightgrained surfaces. Polished screws<br />
Free-sprung balance with inertia weights, or circular balance with index adjustment, flat spring. Adjusted in 5 positions. Shock absorbers<br />
12-month star-wheel with two cams and a Maltese cross for the leap year function. Pushpieces to set the days, dates and moonphases. Painted<br />
moons then sapphire-crystal moons<br />
Ultra-thin central rotor in 21-carat gold on jewel bearings<br />
7,291 units<br />
70 references in at least 190 versions<br />
140 FEATURE
Seen here, the rotor<br />
of the 2120/2802<br />
(a derivative of the<br />
2120/2800) clearly<br />
steps down into the<br />
movement along the<br />
movement’s periphery<br />
The brilliant Jacqueline Dimier had<br />
joined AP in 1975 and was responsible for<br />
the design of the first ladies Royal Oak in<br />
1976 amongst many other projects. She<br />
would later go on to design the world’s<br />
first wristwatch tourbillon produced in<br />
series, which would be launched in 1986<br />
and which would feature the famous<br />
sunray guilloché inspired by the Egyptian<br />
sun god, Ra.<br />
For the 5548, it must be clear that<br />
Dimier was aware of the watch that was<br />
her sole competition — the only other<br />
automatic perpetual calendar being<br />
made in series, the Patek Philippe 3448<br />
launched in 1961. She would have also<br />
taken note that the Patek 3448 was 37mm<br />
in diameter but a full 11mm in thickness.<br />
The 5548 would be 36mm in diameter<br />
(up to 37.5mm in some executions) but<br />
measure only 7mm in thickness, which<br />
was a huge difference from the 3448.<br />
Incredibly, the entire thickness of the<br />
2120/2800 perpetual calendar calibre<br />
measured only 3.95mm with a movement<br />
diameter of 28mm. The module would<br />
be made for Audemars Piguet by<br />
complications specialists Dubois Dépraz.<br />
Says Michael Friedman, “This is the<br />
way watchmaking worked at the time<br />
with maisons collaborating with many<br />
specialists’ business in the Vallée de Joux.<br />
AP had a long-standing and excellent<br />
relationship with Dubois Dépraz so it was<br />
natural to work with them in this project.”<br />
In 1977, the trio surprised Georges<br />
Golay with this incredible movement.<br />
He was simply blown away. Says Oliviero<br />
Bottinelli, my friend from the afore<br />
mentioned Bottinelli family, “Uncle<br />
George was a true visionary. He took<br />
chances when the stakes were highest<br />
because he understood that the key to<br />
our survival during the Quartz Crisis was<br />
audacity and creativity. To make what no<br />
one else could dream or dare to create.”<br />
Such was Golay’s confidence in the<br />
project that despite the inclemency of the<br />
times, he immediately commissioned 159<br />
watches, which was almost as many as the<br />
total number of calendar watches made<br />
since 1924 by AP. But a great movement<br />
would be nothing without a great design<br />
and Golay immediately set an exceptional<br />
woman named Jacqueline Dimier to work.<br />
Left Design genius<br />
Jacqueline Dimier,<br />
who was in some<br />
ways the protégé of<br />
the legendary Gérald<br />
Genta, photographed<br />
here on the occasion of<br />
the launch of the Royal<br />
Oak Frosted Gold Below<br />
A prime examples of<br />
Jacqueline Dimier,’s<br />
design work is the<br />
1986 Audemars Piguet<br />
Tourbillon, calibre 2870.<br />
FEATURE 141
Patek Philippe ref. 3448 Audemars Piguet ref. 5548<br />
quartz competition was a mechanical<br />
masterpiece that would never age,<br />
become obsolete or require a battery<br />
change, capable of telling all calendar<br />
information in perpetuity.<br />
Upon its launch, the 5548 was a smash<br />
success. Over 7,219 calibre 2120/2800<br />
movements would be manufactured<br />
over the calibre’s life span. A total of<br />
2,183 documented examples of the 5548<br />
were made during the watch’s amazing<br />
production run between 1977 and 1991.<br />
Of the watches made, yellow gold was the<br />
most popular with 2,066 examples made.<br />
There were just 80 white-gold watches<br />
made, 32 in platinum, four in steel and<br />
just one in rose gold. Incredibly, in 1984<br />
The design of the 5548 is best<br />
described as Zen reductionist elegance.<br />
While the 5516 was all about exuberant<br />
information overload, the 5548 pared<br />
everything back to its core essential.<br />
Of course the first thing you’ll notice is<br />
there is no leap-year indicator as it was<br />
perceived to be somewhat superfluous<br />
on such a cool minimalist watch. The<br />
indication would only return in 1995. The<br />
dial is incredibly legible with the months<br />
at 12, the date at three, the moonphase at<br />
six and the day at nine o’clock.<br />
Note that while the 5516 was<br />
distinguished by its massive central<br />
date (something that would be revived<br />
in 2015 with the calibre 5134’s weeks<br />
display) here the date is calmly displayed<br />
within the confines of the subdial at<br />
three o’clock. Everything is lean and<br />
restrained, markers are baton as are the<br />
bands with just printed indexes at 12, 3<br />
and 9 offering contrast. The lugs taper<br />
dramatically to a very fine point; indeed<br />
the only dramatic element is the sharply<br />
double stepped bezel.<br />
The overall effect is a watch that<br />
feels significantly more modern than<br />
the Patek 3448. Part of this was that<br />
the Patek was created in the bucolic era<br />
previous to the Quartz Crisis, while the<br />
5548 was unveiled in the midst of the<br />
quartz maelstrom. It is clear that Dimier<br />
and the trio of Rochat, Golay and Berney<br />
wanted their watch to be a statement<br />
of what mechanical watchmaking was<br />
capable of. Here in a case the size of its<br />
Audemars Piguet perpetual calendar. Movement<br />
No 274319, 18-carat yellow gold case No C21525,<br />
No 2156. Calibre 2120/2800. Model 5548BA.<br />
Movement made in 1985, watch sold in 1986.<br />
Audemars Piguet Heritage Collection, Inv. 1445.<br />
Documented Examples 2,183<br />
Indications<br />
Movement Production Dates 1977-1991<br />
Delivery Dates 1978-1994<br />
FACTS AND FIGURES: THE REF. 5548<br />
Materials Yellow gold 2,066<br />
The 5548 in 18-carat white<br />
gold powered by the calibre<br />
2120/2800, Audemars Piguet<br />
Heritage Collection, Inv. 1584.<br />
Perpetual calender: days, dates, months hands, age and phases of the moon.<br />
Hours, minutes<br />
White gold 80<br />
Platinum 32<br />
Steel 4<br />
Pink gold 1<br />
Dimensions Diameter 36mm to 37.5mm<br />
Thickness<br />
7mm to 7.8mm<br />
142 FEATURE
Audemars Piguet ref. 5548 Blancpain ref. 6395<br />
Audemars Piguet’s 5548<br />
versus Blancpain’s 6395<br />
Complete Calendar<br />
launched in 1983. Note<br />
that Blancpain’s complete<br />
calendar calibre measures<br />
4.98mm in height vs. the<br />
AP perpetual calendar<br />
calibre which is more<br />
than 1mm thinner at<br />
3.95mm. Blancpain would<br />
not launch a perpetual<br />
calendar until 1991.<br />
the model reached its peak in popularity<br />
with an amazing 675 examples fabricated.<br />
When launched, the price of the 5548 was<br />
15,500 CHF (compared to a 5402 which<br />
was priced at 3,950 CHF at launch).<br />
Says Michael Friedman, “As you can<br />
see it was really the 5548 that rescued<br />
Audemars Piguet. What I love about this<br />
was, at a time when no one was creating<br />
complicated watches, let alone an allnew,<br />
record-setting ultra-thin automatic<br />
perpetual calendar, that’s precisely what<br />
AP did and it made all the difference.<br />
Can you imagine we made 675 of these<br />
in 1984? That year there were only 1,066<br />
perpetual calendars in Switzerland.”<br />
Another important thing to note<br />
is that in my opinion the Audemars<br />
Piguet 5548s are massively undervalued<br />
considering their technical innovation<br />
and historical significance. I’ve seen<br />
yellow-gold examples selling for just<br />
over 10,000 US dollars which to me<br />
is incredible. I would wholeheartedly<br />
recommend collectors and in particular<br />
those looking to find an accessibly<br />
priced, beautifully designed, culturally<br />
significant and groundbreaking<br />
perpetual calendar to look at these with<br />
a focus on the rarer metals. Note that<br />
earlier watches have a “Swiss” signature<br />
at six o’clock, while watches from 1982<br />
onwards have a “Swiss made” stamped<br />
instead. The 5548 can be distinguished<br />
from the very similar 256<strong>57</strong> in that their<br />
subdials are level with the rest of the dial.<br />
In the 256<strong>57</strong>, the subdials are sunken.<br />
…the Audemars Piguet 5548s are massively<br />
undervalued considering their technical innovation<br />
and historical significance<br />
The reference 256<strong>57</strong> (around 1984,<br />
AP started slapping a “2” in front of<br />
all their references so the 5548 became<br />
the 25548) was introduced around 1982.<br />
It was made in a total of 1,821 pieces.<br />
1,309 in yellow gold, 362 in pink gold,<br />
128 in platinum, 16 examples in white<br />
gold, five examples in two tone and one<br />
example in steel. It is almost identical to<br />
the 5548 but distinguished by its sunken<br />
subdials. The 256<strong>57</strong> was also a canvas<br />
for some wonderfully expressive dials,<br />
in particularly the stunning engineturned<br />
models.<br />
It was also executed in other<br />
interesting dials including an Arabic<br />
index model, a Tuscan-dial model with<br />
an unusual decorative pattern and a<br />
wild version with a four-leaf-clovershaped<br />
sapphire and dial. To me, the<br />
Tuscan dial is one of the all-time most<br />
beautiful watches of this era and our<br />
friend Tom Chng, the man behind the<br />
Singapore Watch Club, happens to<br />
be a proud owner of this model.<br />
The reference 25661 is the same<br />
watch as the 256<strong>57</strong>, but with a display<br />
back offering a view of the magnificently<br />
decorated movement. It was made in<br />
342 examples, with 244 in yellow gold,<br />
37 in platinum 32 in white gold and<br />
29 in pink gold. On the dial side of the<br />
25661, note the use of the applied dot<br />
markers at 12, 3 and 9.<br />
FEATURE 143
A ref. 25548BA, seen here with a dial in Spanish lettering;<br />
thewatchseenhereispresentlypartofthePygmalion<br />
Gallery’s private collection (Image: Photo and watch,<br />
property of Pygmalion Gallery)<br />
Perpetual calendar with an engine-turned<br />
dial ref. 256<strong>57</strong>BA; the watch seen here is<br />
presently part of the Pygmalion Gallery’s<br />
private collection (Image: Photo and<br />
watch, property of Pygmalion Gallery)<br />
Above Tom’s ref. 256<strong>57</strong>PT “Tuscan” dial seen on the left and, also his, the<br />
ref. 5558PT “Skeleton” dial to the right; some grade A examples of creative<br />
expressions of perpetual calendar watches that were birthed from the creation of<br />
the 5548 (Image: Photo and watches, property of Pygmalion Gallery)<br />
Left A close up of the day subdial, showing the sunken level on the dial. Curious<br />
detail to note, the convention of perpetual calendar watches is to list SUN at the<br />
12 o’clock position of the day-subdial. In these special executions however, the<br />
day at the 12 o’clock position is very interestingly, MON. The watch seen here is<br />
presently part of the Pygmalion Gallery’s private collection (Image: Photo and<br />
watch, property of Pygmalion Gallery)<br />
144 FEATURE
The 25661PT, with a salmon dial that was<br />
listed on A Collected Man some time ago<br />
(Image: acollectedman.com)<br />
Openworked<br />
perpetual calendar.<br />
Model 25668BA<br />
(205 examples, of<br />
which 94 in yellow<br />
gold). Movement<br />
No 294476, case<br />
No C51512.<br />
Calibre 2120/2800.<br />
Movement made in<br />
1988, watch sold<br />
in 1989. Audemars<br />
Piguet Heritage<br />
Collection, Inv. 392.<br />
The 25661PT had a display caseback<br />
showing off an ornately decorated version<br />
of the calibre 2120/2800; the present<br />
watch was listed on A Collected Man some<br />
time ago (Image: acollectedman.com)<br />
Here is an image of a beautiful<br />
salmon-dialed 25661 model<br />
sold by Silas Walton of website A<br />
Collected Man.<br />
What are the most beautiful of<br />
the early round-cased Audemars<br />
Piguet perpetual calendar<br />
watches? To me, they would have<br />
to be skeletonized or openworked<br />
models made from 1988 to 1993<br />
under reference 25668. These<br />
were made in 205 examples. 94 in<br />
yellow gold, 79 in platinum, 30 in<br />
pink gold and two in white gold.<br />
The “Clover” Perpetual Calendars ref. 25681BA on the left<br />
in yellow gold and on the right in and the ref. 25681PT in<br />
platinum on the right; the watches seen here are presently<br />
part of the Pygmalion Gallery’s private collection (Image:<br />
Photo and watches, property of Pygmalion Gallery).<br />
FEATURE 145
SOME EXCELLENT EXAMPLES OF PERPETUAL CALENDAR WRISTWATCHES BIRTHED FROM THE 5548 FAMILY<br />
Perpetual calendar with an engine-turned dial. Model 256<strong>57</strong>PT (1,821<br />
examples of which 128 in platinum). Movement No 373953, case<br />
No C97806. Calibre 2120/2800. Movement made in 1992, watch<br />
sold in 1993. Audemars Piguet Heritage Collection, Inv. 755.<br />
12-sided openworked perpetual calendar. Model 5564PT (16<br />
examples, of which 14 in platinum). Movement No 227069, case<br />
No C12134. Calibre 2120/2800. Movement made in 1983, watch<br />
sold in 1985. Audemars Piguet Heritage Collection, Inv. 1130.<br />
Perpetual calendar, set with baguette-cut. Model 25<strong>57</strong>9BC (19<br />
examples, of which 8 in white gold). Movement No 273819, case<br />
No C4610. Calibre 2120/2800. Movement made in 1984, watch<br />
sold in 1985. Audemars Piguet Heritage Collection, Inv. 1<strong>57</strong>9.<br />
Perpetual calendar with an engine-turned dial. Model 256<strong>57</strong>BA (1,821<br />
examples, of which 1,309 in yellow gold). Movement No 373937,<br />
case No D7678. Calibre 2120/2800. Movement made in 1992, watch<br />
sold in 1993. Audemars Piguet Heritage Collection, Inv. 1589.<br />
146 FEATURE
Perpetual calendar with a diamond-set dial. Model 5<strong>57</strong>9BA (19<br />
examples, of which 11 in yellow gold). Movement No 273833, case<br />
No C7027. Calibre 2120/2800. Movement made in1984, watch<br />
sold in 1985. Audemars Piguet Heritage Collection, Inv. 1377.<br />
More special creations derived from the 5548 family, on the left the 25586BA<br />
in yellow gold with a skeletonized dial and on the right the 25561PT in<br />
platinum with a “Tuscan” dial; the watches seen here are presently part of<br />
the Pygmalion Gallery’s private collection (Image: Photo and watches,<br />
property of Pygmalion Gallery)<br />
FEATURE 147
The Royal Oak Perpetual Calendar was something<br />
the world had never seen before — a total departure from the past,<br />
a modern case and a modern movement united to create one of the<br />
most groundbreaking complicated timepieces of all time.<br />
AN ICON IS BORN — THE ROYAL OAK<br />
PERPETUAL CALENDAR<br />
In 1949, British author George Orwell<br />
imagined 1984 to be a dystopian<br />
future, where the UK, now known as<br />
Airstrip One, was ruled by a draconian,<br />
authoritarian government (some have<br />
drawn amusing parallels to Singapore)<br />
ledbyapersonalityknownasBig<br />
Brother. But the reality was markedly<br />
different. Ronald Reagan was in the<br />
White House and the global economy<br />
was booming. The yuppie had become<br />
a cultural phenomenon and an entire<br />
generation was focused on upward<br />
mobility. In the theaters that year were<br />
optimistic, escapist fantasy-driven<br />
fare like Daryl Hannah’s debut vehicle,<br />
Splash, Ghostbusters, Indiana Jones and<br />
the Temple of Doom, and the seminal<br />
directorial debut of James Cameron,<br />
Terminator. This film would introduce<br />
us to a seven-time Mr. Olympia<br />
bodybuilder-turned-actor and future<br />
Audemars Piguet ambassador named<br />
Arnold Schwarzenegger. And while AP<br />
was certainly not out of the precarious<br />
shoals of the Quartz Crisis, the company<br />
was stable.<br />
The creation of the 2120/2800<br />
caliber had allowed the manufacture to<br />
double its watchmaking team, creating<br />
precious jobs in the watchmaking<br />
hotbed of Le Brassus in Switzerland’s<br />
Vallée de Joux. In 1984, Audemars<br />
manufactured an incredible 675 watches<br />
with this movement, comprising more<br />
than half of all the perpetual calendars<br />
made in Switzerland that year. At the<br />
same time the Royal Oak had become<br />
a phenomenon, a symbol of style and<br />
modernity and the membership badge<br />
to a very elite group.<br />
It was therefore not a stretch<br />
of the imagination that Golay would<br />
tap Dimier to marry the two iconic<br />
creations of Audemars Piguet during<br />
the ’70s, in what has to be considered<br />
one of the most important watches<br />
of all time. The Royal Oak Perpetual<br />
Calendar was born in 1984, and became<br />
an instant icon. It represented the<br />
union of the two most revolutionary<br />
watchmaking acts of Audemars Piguet<br />
— the iconoclastic Royal Oak and<br />
the world’s thinnest automatic<br />
perpetual calendar movement, the<br />
2120/2800.<br />
The 5554 would introduce one of<br />
Audemars Piguet’s most successful<br />
models, a watch that is still as relevant<br />
today as the year it was created. For the<br />
purpose of clarity, I’ve divided the eras<br />
of the Royal Oak Perpetual Calendar<br />
watches into three categories. The<br />
first are the non-leap-year indicator<br />
watches made from 1984 to 1993. The<br />
second category pertains to the leapyear<br />
indicator watches from 1995 to<br />
2014. Note that throughout this time,<br />
the watch remains largely unchanged.<br />
It measures 39mm in diameter and is<br />
9.3mm in thickness which is just 2.1mm<br />
thicker than the 5402’s 7.2mm case.<br />
And then from 2015 to the present day,<br />
when the case of the watch is enlarged<br />
from 39mm to 41mm and receives a<br />
slightly thicker movement with annular<br />
week display (an increase from 3.95<br />
to 4.31mm) that results in a case that<br />
is just marginally thicker at 9.5mm.<br />
Think about it from the perspective<br />
of the time. There was basically no other<br />
shaped, integrated sports chic perpetual<br />
calendar around. The Patek 3448 was<br />
about to transition to the 3940 the<br />
following year. But it was a round classic<br />
watch. Blancpain was still focused on<br />
its calibre 6395 and years away from<br />
launching their perpetual, and their<br />
watch was still thicker than both the<br />
5548 and the new Royal Oak Perpetual<br />
Calendar Automatic. The Royal Oak<br />
Perpetual Calendar was something the<br />
world had never seen before — a total<br />
departure from the past, a modern<br />
case and a modern movement united to<br />
create one of the most groundbreaking<br />
complicated timepieces of all time.<br />
148 FEATURE
PART I<br />
THE NON-LEAP-YEAR-INDICATOR<br />
WATCHES, 1984 – CIRCA 1993<br />
OK, the 5402ST Royal Oak A series<br />
measured a scant 7.2mm in thickness<br />
with a movement that was 3.05mm. In<br />
comparison, the Royal Oak Perpetual<br />
Calendar 5554 measured 9.3mm in<br />
thickness with a movement that was<br />
3.95mm in thickness. With the Royal<br />
Oak, part of its attraction is the dynamic<br />
tension between its muscular presence<br />
on the wrist and its svelte aquiline<br />
thinness, and so when approaching the<br />
5554, the brand would be careful to<br />
retain this appealing contrast. While<br />
the case diameter stayed at 39mm,<br />
AP managed to place all the perpetual<br />
calendar information into the watch<br />
while increasing the thickness to only<br />
9.3mm, which was still significantly<br />
thinner than a Patek 3448 which<br />
measured 11mm.<br />
THE FIRST-GENERATION REF. 5554<br />
The 5554 is the grail of these watches<br />
based purely on its historical significance.<br />
And accordingly, these first-generation<br />
watches are relatively rare. Initial launch<br />
series comprises just 279 examples, with<br />
Royal Oak Perpetual<br />
Calendar. Calibre<br />
2120/2800. Prototype<br />
of model 25554ST<br />
insteel,launched<br />
in 1985. Audemars<br />
Piguet Heritage<br />
Collection, Inv. 455.<br />
229 examples in yellow gold, 49 in steel<br />
and just one watch in platinum. Says<br />
Michael Friedman, “These early watches<br />
had smooth dials without the hobnail<br />
decoration that you see in later models or<br />
associated with the 5402. So if you find<br />
a reference 5554 and it has a different<br />
dial, it is likely that it has been swapped or<br />
changed during a service.”<br />
Just to keep things exciting,<br />
apparently in 1985, the manufacture<br />
released one single reference 25624<br />
Royal Oak Perpetual Calendar in<br />
yellow gold but set with diamonds along<br />
the edge of the bezel. The last known<br />
whereabouts of this watch relates to its<br />
sale on the collectors’ marketplace at<br />
WatchProSite.com, dating back to 2017.<br />
THE SECOND-SERIES REF. 25636 WITH<br />
SKELETON DIAL<br />
In 1986, the ref. 25636 with a beautiful<br />
skeleton dial was launched. When I say<br />
“beautiful,” I mean “sell your children<br />
and your kidney to fund the purchase<br />
of one of these right now” kind of<br />
beautiful. All skeleton AP Royal Oak<br />
Perpetual Calendars without leap-year<br />
Documented Examples 279<br />
FACTS AND FIGURES: THE REF. 5554<br />
Indications<br />
Perpetual calender: days, dates, months hands,<br />
age and phases of the moon. Hours, minutes<br />
Movement Production Dates 1983-1991<br />
Delivery Dates 1983-1993<br />
Materials Yellow gold 229<br />
Platinum 1<br />
Steel 49<br />
The 25636 with Skeleton Dial, that<br />
was listed on A Collected Man some<br />
time ago; this specific example was in<br />
platinum (Image: acollectedman.com)<br />
FEATURE 149
indicators fall within this reference<br />
(skeleton watches with leap year have the<br />
reference 25829). When I use the term<br />
“skeleton” I mean that the normally solid<br />
dial has been replaced with a sapphire<br />
unit that allows you to see the incredible<br />
levels of finish that AP applies to all<br />
parts of the movement, including those<br />
normally never seen. All in, there were<br />
264 examples of this watch made. 126<br />
in yellow gold, 52 in stainless steel, 49<br />
in two tone, 34 in platinum and three in<br />
rose gold. Two-tone watches include a<br />
rose-gold watch with a platinum bezel<br />
and platinum middle links, and a steel<br />
watch with a platinum bezel and platinum<br />
middle links. To me, these are THE most<br />
beautiful and collectable of the nonleap-year<br />
indicator watches. They are<br />
also, based on examples made, the rarest.<br />
Another unique watch was made in yellow<br />
gold with the reference 25651.<br />
THE THIRD-SERIES REF. 25654<br />
Finally, either in the late ’80s or early<br />
’90s, Audemars Piguet released another<br />
batch of Royal Oak Perpetual Calendar<br />
watches without leap year under the<br />
reference 25654. Some very beautiful<br />
watches emerged under this reference.<br />
If you find a pre-1995, non-leap-year<br />
RO Perpetual Calendar with a clous<br />
de Paris or hobnail dial, it should fall<br />
into this reference. Watches were<br />
Audemars Piguet Royal Oak Quantième<br />
Perpétuel Automatique, ref. 25636RP, made<br />
in a limited edition of only 25 pieces in 1993,<br />
sold in 1995; case and bracelet in an alternated<br />
combination of 18K pink gold and platinum<br />
(Image: antiquorum.swiss)<br />
Two-tone ref. 25654,<br />
in platinum and gold;<br />
the watch seen here is<br />
presently part of the<br />
Pygmalion Gallery’s<br />
private collection<br />
(Image: Photo and<br />
watch, property of<br />
Pygmalion Gallery)<br />
Ref. 25654ST seen here with a tapisserie dial that<br />
has completely oxidised into a rich milk-chocolate<br />
(Image: watchprosite.com)<br />
150 FEATURE
made in 272 examples in steel, 422 in<br />
yellow gold, 33 examples in platinum<br />
and just one in white gold. In addition,<br />
72 examples were two tone, including<br />
this watch in a lovely combination of<br />
platinum with rose gold (the inverse of<br />
the beautiful 25636 two-tone model).<br />
However, they were primarily made<br />
with the smooth dial. Incidentally,<br />
on the opposite page is the coolest<br />
25654ST I’ve seen, which is a<br />
completely tropical-dial version.<br />
In all, there were 1,630 nonleap-year<br />
watches made, including<br />
the references as follows: first-series<br />
ref. 5554 (25554), second reference<br />
with skeleton dial ref. 25636, and<br />
third reference ref. 25654. There<br />
are further two oddball gem-set<br />
examples made, one under reference<br />
25624 and one under 25651.<br />
You may have noticed that the prices<br />
of these early-reference non-leap-year<br />
Royal Oak Perpetual Calendar watches<br />
have almost tripled in the last four years.<br />
Why is that? Well, for one thing, since<br />
the launch of the Royal Oak Ceramic<br />
Perpetual Calendar in 2017 in both<br />
solid dial and skeleton versions, and the<br />
launch of 2019’s amazing Self-Winding<br />
Perpetual Calendar Ultra-Thin based<br />
on the 2018 RD#2 experimental watch,<br />
Royal Oak Perpetual Calendars have<br />
become one of the hottest watches around<br />
with the lifestyle crowd. The second<br />
reason is that with just 1,630 examples<br />
made during the 1980s and ’90s, people<br />
are coming around to just how rare these<br />
watches are. A third reason is that they<br />
are made in such variety it is easy to hone<br />
in on the rarity of specific references.<br />
The fourth and arguably most important<br />
reason is that vintage dealers — in<br />
particular those in Italy that set market<br />
trends — got together and decided to take<br />
a position in them, which started to ramp<br />
the prices up.<br />
Is this wrong? Not necessarily,<br />
because prices will inevitably bear<br />
whatever the market decides. This is<br />
certainly not without precedent. Why do<br />
you think that Zenith-based Daytonas<br />
in the R series, especially the porcelaindial<br />
versions, are way north of 100,000<br />
dollars, or why Paul Newman Daytonas<br />
in general are the price that they are?<br />
Because these same dealers decided to<br />
In 1995, Audemars Piguet celebrated its 120th anniversary with the limited edition ref. 25810.OR.01; the watch<br />
ushers in the reappearance of the leap-year indicator coaxially mounted with the month hand in the subdial<br />
at 12 o’clock; similar to the the leap-year cycle, in exactly the same font as that in the second-series 5516<br />
watches; the watch seen here is presently part of the Pygmalion Gallery’s private collection (Image: Photo and<br />
watch, property of Pygmalion Gallery)<br />
make them cost this much and consumers<br />
were willing to feed the escalation. And<br />
the fifth reason is that as the union of<br />
the Royal Oak’s design with the iconic<br />
2120/2800 movement, these watches are<br />
of tremendous historical significance.<br />
That aside, the Royal Oak Perpetual<br />
Calendar is a genuinely amazing watch,<br />
and totally and utterly unique as an ultrathin,<br />
complicated integrated bracelet,<br />
sports chic watch from the ’80s. Indeed,<br />
it would take Patek until 2018 to respond<br />
with a Nautilus Perpetual Calendar and it<br />
is 8.32mm thick.<br />
PART II<br />
THE LEAP-YEAR INDICATOR RETURNS,<br />
1995–2015<br />
In 1995, to celebrate the 120th<br />
anniversary of the maison, Audemars<br />
Piguet released the reference 25810 (or<br />
25810.OR.01 to be exact) with calibre<br />
2120/2802. This was a stunning rosegold<br />
Royal Oak Perpetual Calendar with<br />
one major difference: the reappearance<br />
of the leap-year indicator. This took the<br />
form of a hand that was mounted coaxially<br />
with the month hand in the subdial at 12<br />
o’clock. As a nice touch, the leap-year<br />
FEATURE 151
The Royal Oak Perpetual<br />
Calendar ref. 25686ST, in<br />
steel; the watch seen here<br />
is presently part of the<br />
Pygmalion Gallery’s private<br />
collection (Image: Photo<br />
and watch, property of<br />
Pygmalion Gallery)<br />
The ref. 25686PR, rose<br />
gold and platinum with a<br />
rose gold dial; the watch<br />
seenhereispresentlypart<br />
of the Pygmalion Gallery’s<br />
private collection (Image:<br />
Photo and watch, property<br />
of Pygmalion Gallery)<br />
In 1998, the reference 25820 made its appearance. This is<br />
when the 2120/2802 with leap-year indicator movement first seen<br />
on the limited edition 25810 enters regular production.<br />
cycle is described in exactly the same<br />
font as that in the second-series 5516<br />
watches. To me, this is one of the most<br />
historically significant and attractive<br />
executions of the RO Perpetual Calendar.<br />
Now in 1996, reference 25686<br />
was launched. It is important to note<br />
that these are the LAST of the nonleap-year<br />
indicator watches. Why did<br />
AP launch this reference a full year<br />
AFTER the model with the leap-year<br />
indicator was introduced? Well, it’s<br />
possible that they had some 2120/2800<br />
movements left and decided to use<br />
them for this final series of watches.<br />
The 25686 has a wild and libidinous<br />
variety of dials and executions. I’ve<br />
seen a lot of coloured mother-of-pearl<br />
watches but also watches with smooth<br />
dials, hobnail dials and even Tuscan<br />
dials. These watches included another<br />
two-tone stainless-steel and platinum<br />
version, a full stainless-steel version,<br />
a two-tone platinum and 18K rosegold<br />
version, and a full platinum one.<br />
OK, this is interesting if you have a<br />
smaller wrist or you’re a woman in the<br />
market looking for a value-proposition<br />
complicated AP. In 1997/98, AP<br />
launched reference 25800 with a<br />
diameter of 33mm in different metals<br />
and, for the first time, in white gold. This<br />
is in many ways an oddball watch as it was<br />
created ostensibly for the ladies’ market,<br />
but also for men with smaller wrist sizes.<br />
Because of its size, it is considerably less<br />
expensive than its full-sized brethren.<br />
In 1998, the reference 25820<br />
made its appearance. This is when the<br />
2120/2802 with leap-year indicator<br />
movement first seen on the limited<br />
edition 25810 enters regular production.<br />
The Royal Oak Perpetual Calendar<br />
ref. 25820 was available with five dial<br />
variants in stainless steel (smooth<br />
silvered dial, white tapisserie and three<br />
different hues of blue with tapisserie as<br />
well), two dial variants in 18K yellow gold,<br />
two in platinum, three in stainless steel<br />
with platinum, and perhaps the most<br />
coveted of them all, a tantalum and rosegold<br />
version, a tantalum and yellowgold<br />
version, and the king of all Royal<br />
Oak Perpetual Calendars, the tantalum<br />
and platinum version. One of the most<br />
sought-after versions of this watch is the<br />
platinum salmon-dial version.<br />
In the 1990s as well, the reference<br />
25829 was launched marking the<br />
return of the skeleton dial in stainless<br />
152 FEATURE
The Royal Oak Perpetual<br />
Calendar ref. 25686SP, in<br />
steel and platinum with the<br />
ever so desirable “Tuscan”<br />
dial; the watch seen here<br />
is presently part of the<br />
Pygmalion Gallery’s private<br />
collection (Image: Photo<br />
and watch, property of<br />
Pygmalion Gallery)<br />
The Royal Oak Perpetual Calendar ref. 25686RP,<br />
rose gold and platinum with a diamond-set mother<br />
of pearl dial (Image: christies.com)<br />
The Royal Oak Perpetual<br />
Calendars ref. 25686BA in all<br />
yellow gold on the left and the<br />
33mm ref. 25800BA, also in<br />
allyellowgoldontheright;<br />
the watches seen here are<br />
presently part of the Pygmalion<br />
Gallery’s private collection<br />
(Image: Photo and watches,<br />
property of Pygmalion Gallery)<br />
FEATURE 153
VARIANTS OF THE ROYAL OAK PERPETUAL CALENDAR REF. 25820<br />
Top row, from left<br />
Ref. 25820ST with<br />
a white tapisserie<br />
dial; ref. 25820ST.<br />
OO.0944ST.04<br />
and ref. 25820ST.<br />
OO.0944ST.05, two<br />
of three blue-hue<br />
tapisserie dial<br />
Middle row, from left<br />
Ref. 25820BA, in<br />
all yellow gold with<br />
a white tapisserie<br />
dial; ref. 25820SP, in<br />
platinum and steel<br />
with a white dial<br />
Below<br />
Ref. 25820TR,<br />
in rose gold and<br />
tantalum (Image:<br />
antiquorum.swiss)<br />
steel, platinum, 18K yellow gold, 18K<br />
rose gold, and once again, the three<br />
incredible tantalum combinations<br />
with platinum, rose gold and yellow<br />
gold. To me, the tantalum two-tone<br />
versions of the watch would be amongst<br />
the most sought after! This version<br />
of the watch in steel is worn by my<br />
friend Mo Coppoletta. I’ve always<br />
thought his artistic personality, paired<br />
with his deep technical knowledge<br />
on watches, makes him the perfect<br />
person to own one of these watches.<br />
In 1999, AP brought the serious<br />
bling with 25930PT, a platinum Royal<br />
Oak Perpetual Calendar with factory<br />
diamond-set bezel and openworked dial.<br />
Reference 25865 falls a bit outside<br />
of the lines. While this watch also<br />
features a perpetual calendar, the<br />
movement is significantly different.<br />
This grand complication was created<br />
at Audemars Piguet Renaud & Papi,<br />
the high complication specialists that<br />
also make the movements for Richard<br />
Mille’s tourbillons and rattrapantes.<br />
Launched in the mid-’90s the<br />
25865 features a split-seconds<br />
chronograph, minute repeater and<br />
a perpetual calendar. The perpetual<br />
154 FEATURE
calendar module base on its display<br />
does, however, seem to be the Dubois-<br />
Dépraz module from the 2120/2800<br />
just flipped 180 degrees and with the<br />
hands for continuous seconds and<br />
chronograph elapsed seconds added<br />
coaxially to the horizontal subdials.<br />
There would be several other grand<br />
complication Royal Oaks made but<br />
as these watches are not 2120/2800<br />
related, I’ll leave them for now.<br />
In 2008, AP launches the reference<br />
26252 on leather straps. No real big<br />
news here, the Royal Oak perpetual<br />
calendar gets a leather bracelet option.<br />
Which honestly to me is not my favourite<br />
reference as the watch was born to be an<br />
integrated bracelet icon.<br />
The grande<br />
complication<br />
ref. 25865<br />
The Royal Oak<br />
Perpetual Calendar<br />
ref. 25829ST with<br />
the skeleton dial<br />
in steel; the yellow<br />
gold, rose gold and<br />
platinum versions<br />
can be seen on the<br />
side of this page.<br />
FEATURE 155
PART III<br />
THE MODERN ERA OF THE ROYAL OAK<br />
PERPETUAL CALENDAR, 2015–2020<br />
Whew. Still with me? OK, go mix<br />
yourself a Negroni, light your cigar<br />
and let’s get into the modern era of the<br />
Royal Oak Perpetual Calendar. In 2015,<br />
the reference 26<strong>57</strong>4 (images below)<br />
featuring the calibre 5134 marked the<br />
first major advancement of the legendary<br />
Audemars Piguet Perpetual Calendar<br />
housed inside an all-new case that<br />
measured 41mm in diameter as opposed<br />
to the traditional 39mm. Rather than<br />
3.95mm, the movement is now 4.31mm<br />
thick. Why? Because of the addition of a<br />
week indicator. AP, however, did a great<br />
job in ensuring that the case of this watch<br />
is only marginally thicker at 9.5mm as<br />
opposed to 9.3mm of its predecessor.<br />
The week was read using a centrally<br />
mounted hand off a scale located at the<br />
very perimeter of the dial (a nice nod to<br />
the date indicator on the 5516). This is<br />
apparently useful for people that work in<br />
finance for financial planning, which I’ve<br />
always found amusing as recognising the<br />
Kevin Hart (right) and<br />
Nathaniel Norment (left).<br />
Hart wears the Royal Oak<br />
Perpetual Calendar Ceramic<br />
Ref. 26<strong>57</strong>9CE (Photo by<br />
Paras Griffin/Getty Images<br />
for Universal Pictures)<br />
decidedly playboy-like leaning of most AP<br />
owners, I would imagine them to all have<br />
teams of accountants supporting them.<br />
The enlarged case size actually finds its<br />
precedent in 2012 when AP changed<br />
the size of the standard Royal Oak from<br />
39mm to 41mm. That year, however, it<br />
also introduced the 15202 Royal Oak<br />
Ultra-Thin in a size almost identical to<br />
the original 5402 (albeit slightly thicker<br />
because of the sapphire caseback).<br />
THE ROYAL OAK PERPETUAL<br />
CALENDAR CERAMIC REF. 26<strong>57</strong>9CE<br />
2017 marks the year when the Royal Oak<br />
became a serious trophy watch because<br />
the manufacture unveiled the all-ceramic<br />
perpetual calendar. Incredibly, every single<br />
part of the watch was brushed and polished<br />
to the high standards of AP, making it<br />
remarkably distinct from the majority of<br />
ceramic tool watches on the market.<br />
It also attracted a whole new clientele,<br />
collectors who would normally be Richard<br />
Mille or, in previous years, Royal Oak<br />
156 FEATURE
Offshore collectors and liked the fresh<br />
injection of modernity to the watch. At<br />
the same time it also managing to strike<br />
a chord with serious horophiles and as a<br />
result, the limited production timepiece<br />
became one of the hottest commodities<br />
in the world. On the opposite page is<br />
American actor Kevin Hart wearing his<br />
AP Royal Oak Perpetual Calendar to give<br />
you an idea of the clientele that AP began<br />
to attract with the ceramic watch.<br />
THE ROYAL OAK RD#2, 2018<br />
Much of the excitement around the<br />
2018 Salon <strong>International</strong> de la Haute<br />
Horlogerie (SIHH) focused around a<br />
watch that you couldn’t buy. This was the<br />
Audemars Piguet RD#2, which stood for<br />
Research & Development 2 (the first RD<br />
forged the basis of the brand’s badass<br />
super sonnerie.) The new watch was the<br />
brand’s take on a Royal Oak Perpetual<br />
Calendar but now ultra-thin. How<br />
thin, you ask? Incredibly thin actually.<br />
At 41mm in diameter and 6.3mm in<br />
thickness, the watch was almost a full<br />
millimeter thinner than the time-anddate-only<br />
5402 — the 7.2mm-thick<br />
watch that kicked things off back in 1972.<br />
How did AP achieve this? Actually,<br />
very much in a beautiful act of homage to<br />
the original 2120/2800, created by team<br />
RGB, otherwise known as Rochat, Golay<br />
and Berney. At the base of the watch was<br />
the same 2120 calibre, which has been<br />
such a key part of Audemars Piguet’s<br />
seismic horological audacity throughout<br />
the late 20th century and into the third<br />
millennium. However, the calendar<br />
mechanism was significantly changed.<br />
First, rather than a module, all the<br />
perpetual calendar works were integrated<br />
into the base of the calibre 2120. Second,<br />
we saw some major distribution of<br />
movement across a horizontal plane<br />
which made the movement larger; instead<br />
of 28mm, the movement now had a<br />
diameter of 32mm. And this also accounts<br />
for a change in placement of some key<br />
indications. Moonphase was now at 12<br />
o’clock, with months at three o’clock,<br />
date at six and day at nine o’clock. The<br />
key change, however, was that leap year<br />
did not sit coaxially with the months<br />
but appeared in a small subdial at four<br />
o’clock, while a similar dial for day-andnight<br />
indication (key for not setting the<br />
perpetual calendar during the changeover<br />
period) was at eight o’clock. The result is<br />
a movement that is a mere 2.89mm thick<br />
as opposed to the 3.95mm thickness of<br />
the calibre 2120/2800 or the 4.31mm<br />
thickness of the calibre 5134. After<br />
teasing us into a lust-filled lather, AP sent<br />
us packing empty-handed explaining<br />
that RD#2 was strictly a concept<br />
watch, but CEO François Bennahmias<br />
said it with a twinkle in his eye.<br />
AP’s last SIHH in 2019 and as it turns<br />
out the last SIHH of all time — the fair<br />
has since been rechristened Watches &<br />
Wonders Geneva for 2021 — heralded a<br />
seminal year for Audemars Piguet, which<br />
saw the launch of two of its most soughtafter<br />
perpetual calendar watches. These<br />
were the commercial version of the<br />
RD#2 known as the Royal Oak Self-<br />
Winding Perpetual Calendar Ultra-Thin<br />
as well as the new openworked ceramic<br />
Royal Oak Perpetual Calendar. It should<br />
be noted that a new-case-style CODE<br />
Far left<br />
The Royal Oak Perpetual<br />
Calendar Ceramic ref.<br />
26<strong>57</strong>9CE.<br />
Below<br />
The Royal Oak Self-<br />
Winding Perpetual<br />
Calendar Ultra-Thin.<br />
FEATURE 1<strong>57</strong>
11.59 was also launched that year with<br />
a perpetual calendar version in an<br />
appealing aventurine dial.<br />
Don’t say Audemars Piguet doesn’t<br />
give the people what they want. After<br />
teasing us with the RD#2 concept watch<br />
in 2018 and then sending us to the brink<br />
of despair with the “will they/won’t they?”<br />
anxiety, they finally set our minds at ease<br />
and made our wallets 140,000 Swiss<br />
francs lighter — that is, if you can get one<br />
— with the incredible reference 26586,<br />
the production version of the RD#2. The<br />
first thing that was appreciated was the<br />
material of choice, which was titanium<br />
with the addition of a platinum bezel and<br />
middle links. The RD#2 had been made<br />
from full platinum and it was the weight of<br />
a small boat anchor.<br />
REFERENCE 26585<br />
The reference 26585 Royal Oak<br />
Perpetual Calendar Openworked<br />
Ceramic was another staggering hit for<br />
the brand in 2019. By uniting two of it<br />
signatures, the use of black ceramic and<br />
openworked dials, AP created another<br />
horological sensation with this model.<br />
The use of rose-gold accents and the<br />
unrestricted view of the fantastic levels<br />
of finish on the movement create an<br />
altogether different watch than previous<br />
versions of the watch.<br />
REFERENCE 26<strong>57</strong>9<br />
Reference 26<strong>57</strong>9 is a Royal Oak<br />
Perpetual Calendar in white ceramic.<br />
Because, why not? As my friend Mo<br />
Coppoletta explained, “[Pair] this<br />
watch with a blinding white Speedo<br />
and you will be the king of the Italian<br />
Riviera.” Clearly he meant this with<br />
some levity, but the point is that the<br />
most successful watch brands have<br />
immense horological merit and yet have<br />
transformed themselves into lifestyle<br />
brands. This white ceramic perpetual<br />
calendar is a perfect expression of<br />
AP’s success in this evolution.<br />
The black ceramic Royal<br />
Oak Perpetual Calendars<br />
references 26<strong>57</strong>9CE and<br />
26585CE, the latter with<br />
the skeletonized dial.<br />
And with that, we end the story of the<br />
amazing, iconic Audemars Piguet Royal<br />
Oak Perpetual Calendar. But hang on,<br />
because the work of Rochat, Golay and<br />
Berney can also be found in one strange,<br />
unlikely and incredibly cool watch: the<br />
Royal Oak Offshore Perpetual Calendar.<br />
THE ROYAL OAK OFFSHORE<br />
PERPETUAL CALENDAR<br />
REF. 25854BC, 1997<br />
In 1997, Audemars Piguet launched<br />
what I consider to be one of the coolest<br />
perpetual calendar watches of all<br />
time, in a case that at first might seem<br />
counter-intuitive. OK, let’s hark back<br />
to 1993. When in collaboration with a<br />
cool young maverick watch designer,<br />
Audemars Piguet shocked the world (by<br />
this time something of a signature for<br />
these masters of audacity) with a watch<br />
that had many an erudite and refined<br />
horological collectors spilling their cups<br />
of tea in their laps. The name of this<br />
Hand-Finished White Ceramic Royal Oak<br />
Perpetual Calendar ref. 26<strong>57</strong>9<br />
158 FEATURE
timepiece was the Royal Oak Offshore,<br />
perhaps more accurately described by its<br />
sobriquet, “The Beast.”<br />
The designer in question, one<br />
Emmanuel Gueit, had been trying for<br />
some time to convince Georges-Henri<br />
Meylan, then CEO of Audemars Piguet,<br />
to greenlight his project. Which was<br />
essentially to take Genta’s elegant design<br />
for the Royal Oak and seemingly inject it<br />
with growth hormones so that it swelled<br />
up to what could only be described in the<br />
context of the ’90s as behemoth-like<br />
proportions. At a massive 42mm, the<br />
integrated bracelet chronograph was not<br />
so much a sports watch but a personal<br />
defense weapon, albeit one finished to<br />
typical sublime standards.<br />
Eventually, Meylan acquiesced to<br />
Gueit’s constant requests and decided to<br />
launch the Offshore with the expectation<br />
that it would be a flop. Instead, the<br />
watch became a rampaging success with<br />
one early adopter in particular, none<br />
other than the “Austrian Oak,” Arnold<br />
Schwarzenegger. One of Hollywood’s<br />
biggest stars at the time, Arnold even<br />
had special editions of the Offshore<br />
made for two of his films, End of Days<br />
and Terminator Three: Rise of the Machines.<br />
The resulting watches were the allblack<br />
Offshore with yellow accents for<br />
End of Days and the crazy, oversized<br />
T3 Offshore with knuckle-duster-like<br />
protectors for the chrono pushers, would<br />
become two of the most iconic watches of<br />
this hyperbolic era.<br />
The Offshore soon became<br />
synonymous with a type of larger-thanlife<br />
personality. For the next 15 years, the<br />
Royal Oak Offshore became the single<br />
most desirable oversized sports watch<br />
in modern watchmaking history and was<br />
worn by the likes of everyone, including<br />
Jay-Z and LeBron James, both of whom<br />
had limited editions of the watch made<br />
for them, and Kanye West. Serena<br />
Williams’ affection for the watch is<br />
overtly demonstrated by the fact that she<br />
actually wears one while playing, as does<br />
Stanislas Wawrinka.<br />
In 1997, Audemars Piguet created<br />
a perpetual calendar chronograph<br />
version of this watch. This model<br />
features prominently in the collection<br />
A blast from the past, the 1993 launch version of the Royal Oak Offshore ref. 2<strong>57</strong>21ST (right) with the<br />
near-identical 2013 Royal Oak Offshore Revolution Limited Edition ref. 26218ST (left).<br />
The 2013 version (on the left) is distinguishable<br />
bythefactthatithasadisplaycaseback.<br />
FEATURE 159
of renowned watch expert Alfredo<br />
Paramico. The idea behind the watch<br />
actually makes a lot of sense. It has<br />
been explained that the original<br />
calibre 2120/2800 resulted from<br />
the collaboration with complication<br />
specialist Dubois Dépraz. When it was<br />
time to equip the Offshore with the<br />
movement, in order to keep it related<br />
to the original Royal Oak, the decision<br />
was made to use the fantastic calibre<br />
2121. However, what happens when<br />
you have a movement that measures<br />
3.05mm in thickness in a case that<br />
measures 14.90mm in thickness?<br />
Well, you have a lot of space. In order<br />
to make the watch more aggressively<br />
sporty, the decision was to make it a<br />
chronograph and ultimately, AP landed<br />
on the solution of placing a chronograph<br />
module on top of their beloved ultrathin<br />
calibre. Who did they decide to<br />
work with to create this complication?<br />
None other than Dubois Dépraz.<br />
But when they did, they realised that<br />
the distance from the dial to the date<br />
wheel of the watch was so extreme that<br />
it was impossible to see the date. Rather<br />
than imagining this to be a hindrance,<br />
Gueit turned it into a signature design<br />
detail by adding an inverted loupe to the<br />
dial to magnify the date. Eventually, the<br />
watch even received a soft iron inner<br />
shield, allowing AP to proclaim the watch<br />
amagnetic. But even then it stands to<br />
reason there was still some amount of<br />
space in the case, more than enough to<br />
also place the perpetual calendar module<br />
inside, which also happened to be made<br />
at Dubois Dépraz.<br />
The stunning Offshore Perpetual<br />
Calendar Chronograph was made in<br />
several different versions. In 1997,<br />
AP launched the white-gold version<br />
with blue dial — the 25854BC which is<br />
perhaps the ultimate stealth watch. In<br />
looks, it is almost exactly like the steel<br />
watch but it weighs the equivalent of a<br />
boat anchor. This is followed in 1998<br />
by the steel blue-dial version reference<br />
25854ST, and then in 1999, the watch in<br />
rose gold, the 25854OR. Finally, in 2003,<br />
a white-dial titanium version is released<br />
— the 25854TI. The dial of this super<br />
complicated machine was laid out in the<br />
following way: Both continuous seconds<br />
and date shared the subdial at 12 o’clock,<br />
phases of the moon in the subdial at three<br />
o’clock, both day and chronograph in<br />
the 12-hour counter in the subdial at six<br />
o’clock, and month, chronograph minute<br />
counter and the leap-year indicator all<br />
within the subdial at nine o’clock.<br />
Is it crazy to have a refined<br />
complication like a perpetual calendar in<br />
a watch that looks more like a personal<br />
defense weapon? Well, it’s just this<br />
entertaining contrast that has been<br />
the hallmark of Audemars Piguet and,<br />
Top<br />
The 1997 Royal Oak<br />
Offshore Perpetual<br />
Calendar ref. 25854BC in<br />
white gold with a blue dial.<br />
(phillipswatches.com)<br />
Right<br />
The 1998 Royal Oak<br />
Offshore Perpetual<br />
Calendar ref. 25854ST<br />
in steel with a blue dial.<br />
(phillipswatches.com)<br />
160 FEATURE
Left<br />
The 1999 Royal Oak<br />
Offshore Perpetual<br />
Calendar ref. 25854OR in<br />
rosegoldwithabluedial.<br />
(phillipswatches.com)<br />
Below<br />
The2003RoyalOak<br />
Offshore Perpetual<br />
Calendar ref. 25854TI in<br />
titanium with a white dial.<br />
(phillipswatches.com)<br />
without this daring, it would not have<br />
launched and dominated the perpetual<br />
calendar field with such style as it has<br />
over the last half century.<br />
So ends our 10,000-word journey<br />
through the history of one of my<br />
favourite brands, Audemars Piguet,<br />
and its audacious thrilling journey with<br />
the perpetual calendar. I hope you’ve<br />
enjoyed reading this as much as I’ve<br />
enjoyed writing it. With the value of these<br />
watches very much on the rise, I thought<br />
it important to chronicle all the different<br />
references. However, if I’ve missed<br />
out any, please e-mail us at sumit@<br />
revolutionmagazines.com and we will<br />
add it in.<br />
POST SCRIPT — JULES AUDEMARS /<br />
CODE 11.59 PERPETUAL CALENDARS<br />
Lastly, and for the sake of this article’s<br />
completeness, let’s take a brief look at<br />
the Jules Audemars Perpetual Calendar<br />
watches. These came in an automatic<br />
perpetual calendar version, a perpetual<br />
calendar chronograph version, a<br />
perpetual calendar with equation-oftime<br />
version that displayed the difference<br />
between solar time and civil time with<br />
an equation-of-time cam that was<br />
synchronized to the perpetual calendar<br />
version, and even a grand complication<br />
version with perpetual calendar, minute<br />
repeater and chronograph. While these<br />
watches are not as historically significant<br />
as the extra-thin perpetual calendars<br />
such as the 5548 and the Royal Oak<br />
Perpetual Calendars launched in 1984<br />
with the reference 5554, here is a look at<br />
the various different versions made over<br />
these models’ lifespan, which ended in<br />
2017 to give way to the new CODE 11.59<br />
which also comes in a perpetual calendar<br />
model featuring the calibre 5134.<br />
ABOUT THE PYGMALION GALLERY<br />
The Pygmalion Gallery takes its name<br />
from the mythological ancient Greek<br />
sculptor, Pygmalion who is said to have<br />
carved a woman out of ivory of such<br />
beauty and purity that he was compelled<br />
to uttered a prayer under his breath at<br />
altar of Aphrodite, wishing to have his<br />
sculpture come to life so that he might<br />
marry her. His love was so profound, that<br />
Aphrodite granted his wish.<br />
Like the legend, Pygmalion Gallery<br />
honours the beautiful creations born<br />
by talented human hands, and is where<br />
yesterday’s masterpieces come to life.<br />
It is based in Singapore, and has one of<br />
the most extensive collection of vintage<br />
Audemars Piguet timepieces in the world.<br />
Inspired by the love of beautiful things, the<br />
gallery also curates an exclusive catalogue<br />
of vintage AP watches, jewellery, and art<br />
objects for like-minded clients.<br />
www.pygmaliongallery.com<br />
@pygmaliongallery<br />
FEATURE 161
COLLECTING
The History and Romance<br />
of the French Military Issue Type 20<br />
For Type 20 collector Christophe ( aka @Toiche), there is<br />
a Breguet for every occasion.<br />
Words Stephen Watson<br />
Photographer Christopher Garcia Valle<br />
Christophe was more than happy to oblige, explaining the<br />
watch’s authentic roots. Like many military pieces, he told me,<br />
the Type 20 was born of a nationwide government request,<br />
asking watchmakers to propose a hard-wearing, flightready<br />
design.<br />
“The requirements were typical for a 38mm stainless-steel<br />
military pilot watch: a chronograph, a black dial –– a clean<br />
dial, so it is easy to read for a pilot — [with] luminescent Arabic<br />
numerals and hands,” he explains. “The request was also for<br />
the flyback. The flyback function is where you can reset the<br />
chronograph just with one push, so there is no need to stop<br />
and reset. With only one push, it resets and starts again,”<br />
Christophe says. Indeed, each second lost during chronograph<br />
reset could misguide the pilot during the flight, hence the<br />
importance of such a function.<br />
According to Christophe, a number of watchmakers replied,<br />
including the likes of Mathey-Tissot, Boullier, and Auricoste,<br />
among others.<br />
“There are many Type 20 watchmakers, even Girard-<br />
Perregaux. There is even an AVI version from Breitling that<br />
looks very similar. I don’t know if Breitling answered this<br />
contest directly at that time, but for sure Vixa, Dodane,<br />
Auriscote, Airain, and Breguet answered. And the one that was<br />
selected by the government was the one from Breguet.”<br />
As restrictions lifted after many listless months in New<br />
York, I met with a collector of unusual Breguet watches<br />
in Harlem. We sat outside, on Malcolm X Boulevard,<br />
enjoying iced coffees at a distance. It was a welcome reprieve,<br />
made all the better by my guest, Christophe, known as @Toiche<br />
on Instagram. Our topic? The alluring Breguet Type 20, a solid,<br />
utilitarian chronograph created for the French Army during<br />
the ’50s.<br />
This prestigious piece certainly stands apart when<br />
considering the historic watchmaker’s opulent oeuvre. The<br />
Type 20 feels about as far from Marie Antoinette, tourbillons,<br />
and guilloché as possible. That incongruity always lent mystery<br />
to the watch’s design, yet the piece plays an essential part in<br />
Breguet lore. Naturally, I wanted to know more.<br />
THE ORIGINAL TYPE 20S<br />
If it’s not already clear, Christophe is something of an expert<br />
on the Type 20. He’s researched the history of this special<br />
watch extensively, conducting interviews to piece together its<br />
history. His passion for these exceptionally rare timepieces is<br />
rooted in a childhood love of mechanical clocks and a lifelong<br />
obsession with Breguet’s adventurous past. He divides the<br />
Type 20 story in “batches” of production. The first run of<br />
around 2,000 pieces arrived after Breguet won the government<br />
contract, these watches are all stamped with a “Breguet Type 20<br />
5101/54” engravement on the back used as a reference to the<br />
government contract number.<br />
“As Breguet needed to produce a large number of watches<br />
in a short amount of time, the production of the watches was<br />
contracted and assembled by Mathey-Tissot using the Valjoux<br />
164 COLLECTING
Opposite Christophe (aka @Toiche).<br />
Above: A “Big-Eye” Breguet Type 20.<br />
A fine example of the Marine Nationale<br />
military engravings on the case back<br />
provides clues to the past.<br />
222 movement,” Christophe says. “Then there was a new batch<br />
after that in the ’60s for the Marine Nationale, the famous<br />
Aéronavale. There were 500 of those “Aeronavales” produced.<br />
This Marine Nationale version is easy to identify with the “Big<br />
eye” sub-register calibrated on 15mn (instead of 30 minutes<br />
for the first batch), corresponding apparently to the required<br />
time to complete the pre-flight aircraft checklist on the carrier.<br />
They [also produced] the three-register CEV [model] for the<br />
Centre d’Essais en <strong>Vol</strong> (French Flight Test Center), and made<br />
about 50 of them.”<br />
During the ’50s and ‘60s, Breguet noted civilian interest<br />
in acquiring these watches. So it began manufacturing nonmilitary<br />
versions of the Type 20. These offered the same design,<br />
Christophe says, and the same specifications, but lacked the<br />
Army stamping on the back.<br />
Still, the scarcity of the original military issue pieces drives<br />
Christophe’s obsession. During his initial research, Christophe<br />
decided to cut through the noise and simply contact pilots<br />
directly. What he learned was astounding: “Those military<br />
watches, once they [went] to the Army, needed to stay within<br />
the Army. We know precisely how many got produced. Many<br />
people told me — the pilots, former pilots — when people were<br />
leaving the Army, they had to give all the gear back. All the<br />
uniforms, belts, helmets, packs, everything. Even the watches<br />
… they had to go back to the watchmaker, and he was smashing<br />
the watch with a hammer and tossing them in a bucket.<br />
“So the idea was to destroy them because the military didn’t<br />
want those watches getting out. The only way to withdraw those<br />
watches was for pilots who were part of a critical situation<br />
during a flight, like a near-death experience, like when they<br />
were ejected or an accident. I don’t know, maybe something<br />
very exceptional occurred in their career, they might be able to<br />
keep their watch. But those cases are really, really, rare. And<br />
then the last possibility was for pilots to pretend they lost the<br />
watch and to keep it, basically to steal it.<br />
“I tried to find former Marine Nationale pilots or French<br />
Air Force pilots hoping to acquire a watch, and they all told<br />
me the same thing. Of all the people I contacted, none of<br />
them were able to keep the watch. They all had to give it back.<br />
As a collector, my first goal was to find watches. And when I<br />
contacted pilots, they all told me the answer: ‘No.’”<br />
With his initial survey complete, Christophe began to<br />
glean more about the watch itself, curious about how the pilots<br />
interacted with it day-to-day. Did pilots consider the Type 20<br />
special, or simply another piece of standard kit?<br />
“The funny thing is, the pilots told me that the chronograph<br />
watch was more for backup. The information [the watches]<br />
provided was already on board in the aircraft. All the tools, all<br />
the gear needed were part of the instrument panel. The watch<br />
was more to be used in case of deficiencies with onboard<br />
instruments or if they got ejected or had any other issue,”<br />
Christophe says. “So that’s how I would like to imagine those<br />
pilots using those flyback function chronographs. But in reality,<br />
it was more like a daily watch, a mandatory watch to wear.”<br />
COLLECTING 165
CAPTON
Opposite: The gold Breguet pocket watch that<br />
initially inspired the collection. A rare Breguet<br />
dashboard pocket watch used to calculate longitude.<br />
Above: Extraordinary examples of first military<br />
versions of the Breguet Type 20 with a signed dial<br />
and without.<br />
THE BEGINNING OF A SUPER NICHE COLLECTION<br />
This is where a collector’s dreams take over. Because, for those<br />
of us like Christophe, the allure of the Type 20 rises far beyond<br />
its time in the sky.<br />
“It’s my dream that these watches got used for their<br />
intended purpose. Still, I know those watches retain a lot of<br />
history. That’s true because those pilots [flew many] hours on<br />
aircraft carriers or with the regular French Air Force. There are<br />
so many hours of intense flights, for sure.”<br />
While modern equivalents can be found in many collections,<br />
this utilitarian-military watch has become increasingly rare.<br />
Finding one these days can seem like rediscovering a longextinct<br />
species. Yet Christophe has amassed more than a dozen.<br />
Seeing them together was a rare, incredible sight.<br />
The collecting bug began quite young for Christophe.<br />
“When I was 12, I had an entire Napoleon-style clock in<br />
my bedroom. So it’s more like a grandfather clock. But I<br />
was spending my time trying to fix it, trying to examine the<br />
movement. With every half an hour and every hour, a bell, ‘ding,<br />
ding.’ I loved that. I spent a lot of time looking at watches,<br />
and I had a strong interest in Swatch. Then I discovered the<br />
mechanical version of Swatch. That was a fascination for me. I<br />
was like, ‘Wow. What is it?’<br />
“Later, around 2008, I came to New York, and I remember<br />
stopping by the Wempe store on Fifth Avenue. I began spending<br />
more and more time looking at watches. But still, I was not<br />
buying them,” Christophe says. “And one day, I went to a<br />
French-type Craigslist, and I saw an authentic Breguet pocket<br />
watch for sale. An 18-karat gold pocket watch. And just this<br />
name Breguet, I knew the name because it’s classically French<br />
and very famous as a watchmaker.<br />
“I knew a little bit about Abraham-Louis Breguet. It was<br />
an original Breguet pocket watch. I was like, ‘Wow. That’s<br />
amazing.’ I saw the pictures, I contacted the seller [and] just<br />
bought it. My first expensive watch. I received it, and I fell in<br />
love. I fell in love with this watch.”<br />
The Breguet lore took hold. “It was from the early 20th<br />
century, so it was maybe 1915 or ‘16. Decent. I saw something<br />
on this watch, on the dial. There is a famous thing with Breguet<br />
on pocket watches, the secret signature. A Breguet invention in<br />
the 18th century, a tiny signature to prevent fake watches and<br />
counterfeiting. And the one I bought had a similar little secret<br />
signature engraved on the enamel dial below the “12”, so that<br />
was that for me.”<br />
The extraordinary records kept at Breguet provided more<br />
history. “This was when I contacted Emmanuel Breguet to<br />
help with certification. And Mr. Breguet was so polite and<br />
friendly, and just asked me for pictures and the serial numbers.<br />
And he provided me with the full watch history. When it was<br />
manufactured, the price when sold, and who the buyer was at<br />
the time.”<br />
“I was so impressed with the Breguet archives. Then I met<br />
with Emmanuel Breguet a couple of times, which is when I<br />
started buying more pocket watches. That’s why I’m telling you<br />
my first passion was always about Breguet. I bought one for my<br />
son’s birth and another one for my wedding, I bought more and<br />
more. And each time I contacted Emmanuel Breguet, he gave<br />
me information.” This is where Christophe’s collection began<br />
in earnest.<br />
“One day, I bought an extraordinary pocket watch, a Marine<br />
Nationale deck chronometer. The equivalent of the Type 20,<br />
but for the deck.” This further fueled Christophe’s desire to<br />
collect. Auction houses were the first stop. Private collectors<br />
came next. “I’ve got a total of 12 Type 20s. I’ve got four Marine<br />
Nationale. Just to find those four Marine Nationale, it took me<br />
a lot of time.”<br />
COLLECTING 167
BEYOND THE BREGUETS<br />
Is there a desire for more? What’s left? “I would like to open my<br />
collection to Tudor, the Tudor Marine Nationale. Tudor, these<br />
are also quite famous and full of history, the steel tool watches.<br />
My dream is also a Rolex Milsub. These are quite expensive<br />
now, so I guess it will be tough.” While prices might keep the<br />
collection in check, there are still some unexpected watches<br />
that catch Christophe’s eye.<br />
He shows me a watch that he purchased for about $50, and<br />
the gleam in his eye is similar to his gaze for his rare Breguets.<br />
“What I also like are Russian watches. It’s a Raketa, with a 24-<br />
hour dial. This brand used to be very well known and popular in<br />
Russia. It has a great movement, really robust. It’s not a luxury<br />
watch, but it works well. They provided those watches to KGB,<br />
and I like this style, a 24-hours blue dial.”<br />
Christophe says new collectors should simply buy what<br />
they like. “I may not be the world’s biggest expert on Breguet<br />
Type 20, but I love them. I admire Breguet, the French<br />
military history, the look of these utilitarian tool watches. And<br />
sometimes just liking something for the sake of liking them<br />
is enough.”<br />
168 COLLECTING
COLLECTING 169<br />
Above: A fourth-generation descendant of<br />
Abraham-Louis Breguet would later found Breguet<br />
Aviation, a tie that would lead Breguet to supply the<br />
French military with the Type 20 military watches. A<br />
small selection from @Toiche collection of Breguet<br />
Type 20 watches, all worn regularly,<br />
araresighttobehold.
Interview with<br />
ALFREDO PARAMICO<br />
The Italian-born, Miami-based watch collector and expert tells us about his<br />
love affair with incredibly rare vintage pieces, including his greatest finds and<br />
biggest watch-related regret.<br />
Words Ross Povey<br />
If you spend any time on social media and follow any of the most<br />
prominent Italian watch dealers, you will undoubtedly have seen<br />
Alfredo Paramico. Whether enjoying a good lunch on Davide<br />
Parmegiani’s yacht in Capri or enjoying a glass of Meursault in Monaco<br />
with Corrado Mattarelli, he moves with the pack of the most prominent<br />
Italian watch dealers and market makers. He is a passionate collector<br />
and dealer and has been fortunate enough to handle some of the most<br />
important horological discoveries. He is also a serious fitness fanatic and<br />
a devotee of CrossFit, a fitness regime based on aerobic exercise, strict<br />
diet regimes and Olympic weightlifting. It’s not for the faint-hearted and<br />
requires absolute dedication and focus. So it was the perfect choice for<br />
the dedicated and focused watch collector Paramico.<br />
“I was born in Naples [Italy], the epicenter of the best tailors in the<br />
world, 51 years ago. After completing a degree in economics, I went to<br />
Milan to undertake a master’s degree in econometrics, and then the year<br />
after that, I commenced my investment banking career.” This successful<br />
career in banking spanned almost 20 years and led to positions in New<br />
York, London, Frankfurt, Madrid and Milan. However, since 2004,<br />
Paramico has enjoyed US residency living in Miami.<br />
So how did Paramico first became interested in watches? “Since I was<br />
10, I have been attracted by small and serious objects, and I loved the idea<br />
of keeping one in my pocket. I remember in the early 1990s I came across<br />
the very first watch magazines, and it was truly love at first sight!” And it<br />
was vintage watches that drew Paramico into the vortex of collecting. “My<br />
belief is that the 1950s were probably the best years ever for design and<br />
objets d’art. And so I was incredibly attracted by the Patek Philippe and<br />
Rolex pieces of that era. But it didn’t stop there, and soon I was equally in<br />
love with Longines, Universal Genève and Omega.”<br />
Much like myself, Paramico has an affinity for rare, gem-set Perpetual<br />
Daytonas. What drew him to those and which have been his greatest<br />
finds? “This is very interesting to me. The so-called ‘bling’ watches,<br />
especially Rolex and Patek Philippe pieces, have always been very keenly<br />
sought after by the top watch connoisseurs. We see rarity and unicity in<br />
these watches, and indeed they are extremely rare! Even if I respect any<br />
opinion, I don’t really understand why a vintage Patek Philippe collector<br />
can’t appreciate the beauty of a GMT ‘SARU’ [sapphires and rubies] or a<br />
Daytona 6270.<br />
“Among my best finds, without any doubt is the unique set of four<br />
Patek Philippe white-gold Nautiluses with different-color gem-set<br />
bezels; emerald, ruby, sapphire and diamond. In terms of Rolex, I<br />
Above Paramico is an enthusiastic<br />
CrossFit competitor. In action, doing<br />
some heavy lifting!<br />
170 COLLECTING
Above AuniquesetoffourPatekPhilippe<br />
white-gold Nautiluses with different color<br />
gem-set bezels; emerald, ruby, sapphire and<br />
diamond.<br />
Top right A unique rainbow bezel white gold<br />
Day-Date with match rainbow-hued hour<br />
markers.<br />
Above right Unicorn Duo: A pair of hyperrarereference6270withbaguettediamond<br />
bezels and purple sub dials.<br />
believe the incredible emerald bezel and hour marker<br />
reference 16528 ‘EMRO’ Daytona and the 6270 with<br />
Omani khanjar caseback, which I had been chasing<br />
for almost 10 years, are my finest finds.”<br />
But there have been others that could literally break<br />
Paramico’s heart. “Ross, you ask me two questions<br />
which have the same answer. What was my ultimate<br />
grail find and which watch do I regret selling the most?<br />
Let me first dry my tears…. The unique platinum Patek<br />
Philippe 2497 with emerald Breguet numerals. This<br />
was the most incredible and beautiful watch that I have<br />
ever seen…never mind owned! Let me tell you that 20<br />
years ago it was much easier, not only because grail<br />
watches were more affordable, but they were also in<br />
some ways more readily available. Today they are all<br />
cherished trophies in incredible collections and very<br />
likely will never be on the market again.”<br />
172 COLLECTING
Unique find: a Rolex Daytona reference<br />
16528 in yellow gold with baguette-cut<br />
emerald bezel and emerald hour markers.<br />
Confirmed by Rolex as delivered in this<br />
configuration and the only one ever seen.<br />
What is that Paramico looks for when buying an investment-grade<br />
watch? “Simply quality and rarity! And that is what it boils down to.” And<br />
on this basis, which have been some of his best buys? “I would say the<br />
[Patek Philippe] steel 1518, the white-gold 3450 with Breguet numbers<br />
and certainly the platinum 3700. But I have also bought some superrare<br />
Longines watches, like the Siderograph and a stunning 18K gold<br />
chronograph. Having told you that quality is a key factor, then I should<br />
mention a virtually NOS [new old stock] steel Rolex 6062 I found last<br />
year from the family of the original owner. When I had the watch in my<br />
hands, I had to take a deep breath and pray I was not dreaming!”<br />
It is often said that the Italians “invented” watch collecting. Why does<br />
Paramico believe that watches are so important in Italy? “In some way,<br />
it is true. Maybe it’s the proximity to Switzerland but also the love and<br />
the passion for beautiful objects. I mean Ferrari, Alfa Romeo, Maserati,<br />
Bugatti are all Italian, right?” Whatever the reason, the Italian dealers are<br />
a very strong community. “I have had the honor of being close friends with<br />
John Goldberger since I was 20 and it is impossible not to be inspired by<br />
“I always say to collectors that they<br />
should not be afraid to pay a multiple<br />
— yes, I said a multiple not just a<br />
premium — to buy the very best example<br />
of the watch you are looking for!”<br />
COLLECTING 173
a man like him. Not only a great collector but a real<br />
friend. I love our watch conversations! Over the years I<br />
have become friends with some of the most important<br />
dealers from all over the world. In Europe, Davide<br />
Parmegiani and Roberto Caso, and in the US, Luca<br />
Musumeci, Andrew Shear, Eric Ku, Matt Bain and<br />
Justin Gruenberg I would count as great friends.”<br />
With a constant stream of new, young collectors<br />
entering the market, good advice isn’t always the<br />
easiest thing to find. In fact, seasoned collectors<br />
always welcome advice from experts such as Alfredo<br />
Paramico. “I always say to collectors that they should<br />
not be afraid to pay a multiple — yes, I said a multiple<br />
not just a premium — to buy the very best example<br />
of the watch you are looking for!” And are there<br />
always emerging trends or undiscovered watches that<br />
collectors should be looking out for in the current<br />
market? “I think the super complicated Gérald Genta<br />
pieces from the ’90s are amazing value. These were<br />
watches made for gentlemen with an unparalleled taste;<br />
people who wanted the very best. And let me add that a perpetual calendar,<br />
tourbillon, minute repeater, grande et petite sonnerie Westminster<br />
Chimes is a no-joke watch! Taking the big picture view, I would say that<br />
generally the market is very solid for the rarest and best preserved watches<br />
and the trend will continue for the very highest quality pieces.”<br />
Aside from watches, as I stated earlier, Paramico is often photographed<br />
training. And we’re not just talking a light job or some free-weights. We<br />
are talking serious lifting and extreme high-impact interval training that<br />
would make even the most hardened marines end up on all fours, throwing<br />
up their last meal. How did it start? “When I was 25 I weighed something<br />
like 270 lbs. Overnight I said ‘STOP’ and since then I started a healthy<br />
nutrition regime and CrossFit. I like any kind of cardiovascular activity, I<br />
think we have the duty to keep our body and our heart in good shape.”<br />
Surely he enjoys some downtime? “Of course. I like movies and<br />
music, but is there any better thing than enjoying time with your friends<br />
and family? As I previously said, I was born and grew up in Naples;<br />
seaside has always been very important to me. When I decided to move<br />
to the US, I started looking for a place by the sea, with nice weather and<br />
where sports and fitness were part of the DNA. It was LA or Miami — I’d<br />
have to say it was a very tough decision, but you know the outcome!”<br />
174 COLLECTING
This page A very rare Patek<br />
Philippe ref 3974 in white gold<br />
with applied Breguet numerals.<br />
Opposite page (clockwise)<br />
Steel Rolex Oyster Perpetual<br />
triple calendar ref 6062; Patek<br />
Philippe 18K Pink Gold Ref 3448<br />
perpetual calendar; Unique 18K<br />
white gold ref 2526 with diamond<br />
hour markers; A unique platinum<br />
Patek Philippe ref 2497 perpetual<br />
calendar with enamel Breguet<br />
numerals; Yellow gold Rolex<br />
Oyster Perpetual ref 6062.<br />
COLLECTING 175
Reservoir × Revolution<br />
HydrosphereBronze ‘Maldives Edition’<br />
A dive watch like no other, the new Hydrosphere Bronze is reminiscent<br />
of the warm sun on an island paradise.<br />
Words Wei Koh<br />
F<br />
rançois Moreau has always had a fascination with<br />
gauges. Something that becomes abundantly clear at our<br />
first meeting in Mexico City during the 2019 El Salón<br />
Internacional Alta Relojería (SIAR) — an event that now seems<br />
like it took place a lifetime ago considering the seismic changes<br />
of the last seven months. Immediately, we begin to discuss the<br />
beautiful pragmatism of gauges like the Smith speedometer<br />
and tachymeter mounted to my 1972 Norton Commando as<br />
well as the VDO gauges that had presided over the strippedout<br />
Spartan cabin of my 1979 Porsche 930 Turbo, a car that<br />
used to try to kill me on a daily basis as a young man living in<br />
Los Angeles. We joke, in particular, about the Turbo boost<br />
gauge that remained motionless even when you had slammed<br />
the accelerator to the floor for several seconds — thanks to the<br />
model’s notorious turbo lag — before skyrocketing beyond<br />
one bar once the turbo finally spooled up and shot you forward<br />
toward what seemed like certain death.<br />
Moreau laughs and says, “Well, anyway, this is a clear<br />
demonstration that for the majority of the 20th century, all<br />
forms of exploration, conquest of the air and the sea, and even<br />
competitive racing on land, could not have taken place without<br />
these extraordinary instruments providing vital information on<br />
everything from oil pressure to altitude.” Inspired by his love<br />
affair with instrumentation, Moreau thus set out to create his<br />
watch company. He explains, “Of course, I was immediately<br />
confronted by the fact that the majority of watches tell time<br />
with hands that revolve around the dial, while gauges provide<br />
information with a linear or ascending semi-circular reading.<br />
So I quickly arrived at the idea of combining a retrogrademinute<br />
hand and a jump-hour indicator.”<br />
For those of you who haven’t experienced the engaging<br />
visual pyrotechnics of a jump-hour and retrograde-minute<br />
watch, this is what happens. The minute hand continues moving<br />
forward in a semi-circular arc until at the end of the 59th<br />
minute — bam — it jumps back to the beginning of its arc, i.e.,<br />
the very first second of the first minute, without losing a fraction<br />
of a second of accuracy. This is thanks to a very cool snailcam<br />
mechanism that loads the spring-powered hand until the<br />
penultimate moment. At the exact same time, the hour indicator,<br />
usually in an aperture somewhere near the center of the dial,<br />
instantaneously jumps. This is, of course, not an original idea;<br />
there have been many jump-hour watches over the years. My<br />
favorites amongst these are the old Gérald Genta Mickey Mouse<br />
watches. Mickey’s hand would serve as the minute indicator<br />
while the jump hour was shown in a porthole beneath his distinct<br />
yellow shoes. And, of course, I also love the iconic Cartier Tank à<br />
Guichet, which dates back to 1928, and features a solid case with<br />
just two windows on what would normally be the dial; one for the<br />
jumping hours and one for the dragging minutes.<br />
Since the creation of the Reservoir brand, Moreau has<br />
offered a charming array of clean, legible, jump-hour watches<br />
characterized by a large arching minute hand, an aperture at<br />
six o’clock for the hours and a linear power-reserve indicator<br />
just under that. The designs of the watches have been inspired<br />
by the worlds of automobiles, aviation and even submarines,<br />
with evocative names like the GT Tour, the Airfight and the<br />
Tiefenmesser, all executed around the same movement, which<br />
starts life as an ETA 2824-2 but then has a proprietary module<br />
for the unique indications added. This module comprises 124<br />
parts and was developed specifically for Reservoir by Télôs<br />
Watch of La Chaux-de-Fonds. And all of these watches I<br />
consider appealing timepieces, with fun contemporary styling,<br />
offered at a competitive price range. So at what point did I<br />
stop thinking about Reservoir Watch as a good brand and start<br />
thinking about the brand helmed by Moreau with the capable<br />
collaboration of his peers François Nakkachdji and François-<br />
176 COLLECTING
Reservoir’s<br />
Hydrosphere, a<br />
retrograde minute<br />
dive watch, is given<br />
the bronze treatment<br />
to evoke artifacts<br />
straight out of a<br />
Jules Verne fantasy.
Artwork by Alain Bouldouyre, commissioned by Reservoir to tell the story of our collaboration.<br />
Marie Neycensas (yes, apparently a prerequisite to Reservoir<br />
management is being named François)… as truly great? That<br />
was the moment I set eyes on Moreau’s dive watch named the<br />
Hydrosphere. I get that there is a seemingly endless number of<br />
brands offering dive watches. And yes, each one claims to make<br />
the most functional, visible and reliable dive watch around. But<br />
with the Hydrosphere, you get something totally different. It<br />
has to be the single most out-of-the-box, “take the path less<br />
traveled,” march-to-beat-of-its-own-drummer dive watch in<br />
existence, and the one and only jump-hour, retrograde-minute<br />
dive watch in Christendom.<br />
AUNIQUESYSTEM<br />
“Wait a minute. Hold up a second,” you say. Because you too<br />
have immediately zeroed in on the fact that a dive watch needs to<br />
have a unidirectional dive bezel to show elapsed time. And this<br />
elapsed time is read from the bezel relative to the minute hand.<br />
Which would absolutely not work in the context of a retrogrademinute<br />
hand. Well, that’s just what is so damn cool about the<br />
Hydrosphere. Moreau has created the very first dive watch bezel<br />
that functions perfectly with his retrograde-minute indicator.<br />
It works like this. The bezel features two sets of indicators. The<br />
ones in red are for use up to 45 minutes and the ones in blue are<br />
for use after 45 minutes. OK, so what exactly does this mean?<br />
Try the following: Imagine your Hydrosphere’s minute<br />
hand is at the 46-minute marker. Now you turn the bezel so<br />
that the red pearl aligns with 46 minutes. OK, now you can<br />
submerge underwater. Checking the bezel at the end of the<br />
59th minute, the minute hand will leap back to zero where it<br />
now aligns with the blue indications on the bezel, telling exactly<br />
the correct elapsed time. If you set the start point on the 47th<br />
minute, the blue indication automatically moves forward by<br />
one minute, meaning that the bezel functions flawlessly to<br />
show elapsed dive time. It also means that the bezel turns in<br />
only one direction, meaning that you can only accidentally<br />
shorten dive time; not accidentally increase it, which could<br />
be dangerous. Because all dive watches need to have either a<br />
seconds hand or running indication, Moreau has placed a subseconds<br />
disc on the same axis as the minute hand, to show you<br />
that the watch is under power. In addition, there is a powerreserve<br />
indicator just beneath the hour aperture. Note that this<br />
— as well as the seconds indicator, minute hand, the minute<br />
scale on the dial and both sets of minute scales on the bezel —<br />
are all massively luminous.<br />
178 COLLECTING
Stage 15’<br />
HOW TO MEASURE THE DECOMPRESSION<br />
LEVEL OF 15 MINUTES<br />
End 15’<br />
Start 0<br />
Before the hand indicates 45 minutes<br />
Before 45’<br />
Says Moreau, “We wanted to create the world’s first<br />
retrograde dive watch. But only on the condition that it is a<br />
truly functional dive watch. I think the way in which we’ve given<br />
massive luminous visibility to all the most vital information,<br />
such as elapsed dive time, seconds and power reserve, makes<br />
the Hydrosphere hugely functional even while being an<br />
engaging and fun watch to observe and play with. For this<br />
reason, we wanted to include a helium release valve in the case<br />
and rate the water resistance to 250 meters — to stress that<br />
when we make a dive watch, we do it seriously.”<br />
Yes, that’s right — the Hydrosphere, which is not only one<br />
of the coolest-looking, but also definitely the most unique dive<br />
watch around, is super functional and actually features a helium<br />
release valve. So if you wanted to take it deep saturation diving,<br />
you could decompress with the watch on without worrying that<br />
expanding helium molecules from your stay in the hyperbaric<br />
chamber would cause the crystal of the watch to pop off. Says<br />
Moreau, “We wanted to create a devastatingly charming watch<br />
but with no compromise as a diving tool.” Despite all this<br />
technical street cred, it is the design of the Hydrosphere that is<br />
so damnably arresting. Whether it’s the Pop Art Frank Stellalike<br />
color fields of primary hues used around the minute track,<br />
the smooth UFO shape of the watch that is reminiscent of both<br />
Ikepod and Max Büsser & Friends, the entire 45mm-diameter<br />
watch (it wears smaller as there are no lugs) just looks epic and<br />
wildly futuristic on the wrist. And at a hair over USD 4,000, we<br />
can say that it is a strong value proposition as well.<br />
AFTER THE HAND INDICATES 45 MINUTES<br />
After 45’ After 45’<br />
End 10’<br />
End 10’<br />
Start 5’ Start 5’<br />
Before the jump of the minute<br />
After the jump of the minute<br />
COLLECTING 179
… we decided with Reservoir to<br />
create a very special version of the<br />
Hydrosphere — one that evokes the<br />
sun as it dips into the water. The setting<br />
sun is a promise that it will rise once<br />
again tomorrow, bringing with it<br />
a brand-new day. It symbolizes the<br />
beginning of 2021, a year that we<br />
know will bring a renewal of hope,<br />
optimism and prosperity to the world.<br />
Above Each watch is numbered and engraved on the caseback.<br />
Below Theboxsetcomeswithaprintofanoriginalartworkby<br />
Alain Bouldouyre for our collaboration.<br />
THE MALDIVES EDITION<br />
When the opportunity arose to create a special-edition watch<br />
with Reservoir, it was without hesitation that I asked for it to be<br />
on the Hydrosphere platform. And as it turns out, we had the<br />
perfect theme. We will be opening our first physical retail shop<br />
in the beginning of 2021. While many might have speculated<br />
that this would be in a major city like London, New York or<br />
Singapore, our first boutique will be located in the Maldives.<br />
Specifically 50 minutes from Malé by speedboat, on a reef<br />
owned by our partners Pontiac Land where they have reclaimed<br />
three islands for three different hotels comprising a total of<br />
almost 300 villas on the water. To celebrate our launch in this<br />
diving and water sports mecca, we decided with Reservoir to<br />
create a very special version of the Hydrosphere — one that<br />
evokes the sun as it dips into the water. The setting sun is a<br />
promise that it will rise once again tomorrow, bringing with it a<br />
brand-new day. It symbolizes the beginning of 2021, a year that<br />
we know will bring a renewal of hope, optimism and prosperity<br />
to the world.<br />
Says Moreau, “We selected bronze because this has been a<br />
material for some of Revolution’s best-selling special-edition<br />
watches, including the IWC Mark XI in 36mm with a George<br />
180 COLLECTING
The color of the dial<br />
evokes the sunset.<br />
Cleverley 200-year-old Russian reindeer-hide strap. I recall<br />
all 150 pieces of this watch sold in 14 minutes in 2019 when it<br />
was launched. But even more because, in the context of a diving<br />
watch, bronze was always the material that [was] used to create<br />
ancient marine elements like hardware, oarlocks, latches and<br />
even propellers. The use of bronze gave our Hydrosphere the<br />
sense that it was an artifact from a Jules Verne fantasy. We loved<br />
the idea of this watch developing a beautiful patina [because<br />
it] was used in the stunning blue waters of the Maldives. To<br />
complement the bronze case, we found a dial with the perfect<br />
color of the sunset, complemented by a beautiful sunray effect<br />
emanating from the center. Then, we found the perfect tone of<br />
brown ceramic for the bezel insert.”<br />
Note that on this special edition, the indexes are rose gold<br />
in color, filled with luminous material, then applied to the dial<br />
for an extra touch of vibrancy and richness from the regular<br />
production watch. The entire design was an interesting exercise<br />
in playing with much warmer color codes, such as the creamcolored<br />
Luminova used on the bezel. The end-result is a watch<br />
with a totally different character — much warmer and somehow<br />
sensual — and we love it. With the watch, we include both a<br />
rubber strap and a NATO strap with bronze hardware and<br />
RESERVOIR × <strong>REVOLUTION</strong><br />
HYDROSPHERE BRONZE “MALDIVES EDITION”<br />
MOVEMENT Self-winding caliber 2824-2 with patented<br />
124-part module; jumping hour; retrograde minutes;<br />
37-hour power reserve<br />
CASE 45mm; satin-finished bronze; water-resistant to 250m<br />
STRAP Rubberwithbronzebuckle,additionalNATOfabric<br />
mounted on bronze stirrups<br />
PRICE USD 4,400<br />
AVAILABILITY Limited Edition of 100 pieces<br />
keepers. This is an all-new strap design for us and is exclusive<br />
to the Revolution model. The Reservoir × Revolution Bronze<br />
Hydrosphere will be made in a limited edition of 100 pieces and<br />
is priced at USD 4,400. It also comes with a print of an original<br />
artwork by Alain Bouldouyre, commissioned by Reservoir to<br />
tell the story of our collaboration in the lush and wonderous<br />
Maldives. Says Moreau, “It’s funny, when I look at the watch and<br />
dream of wearing [it] in the Maldives, I am filled with optimism.<br />
In some ways, the watch fills me with hopefulness for the<br />
future.” I am most inclined to agree with him.<br />
COLLECTING 181
Moritz Grossmann Benu<br />
37 Steel with Grand<br />
Feu Enamel Dial for<br />
Revolution & The Rake<br />
We collaborate with Moritz Grossmann on the<br />
special-edition Benu 37 Steel that both inherits and<br />
reinvents the traditions of Saxon watchmaking.<br />
Words Wei Koh<br />
G<br />
lashütte, the somnambulant Saxon hamlet, is not only<br />
the birthplace of German watchmaking, but also a<br />
town where female watchmakers have contributed<br />
vastly to the lexicon of modern horology. Case in point number<br />
one is Annegret Fleischer, the goddess of the chronograph,<br />
who created the movement for the groundbreaking A. Lange<br />
& Söhne Datograph. But Christine Hutter is, in addition<br />
to being a watchmaker, the only woman to have founded an<br />
independent watchmaking brand and run it as CEO. And<br />
from the perspective of technical creativity, her brand, Moritz<br />
Grossmann, ranks up there with some of the most sublime in<br />
her field. Her watchmaking pedigree couldn’t be more flawless.<br />
She worked initially as a watchmaker at Glashütte Original and<br />
then A. Lange & Söhne, but a desire to fully master distribution,<br />
182 COLLECTING
communication and branding led her to roles in these areas.<br />
It was at this time that an idea began to coalesce in her mind.<br />
She explains, “Watchmaking is in our blood in Glashütte and<br />
so many of us have parents and even grandparents who were<br />
watchmakers. For everyone, the name Moritz Grossmann<br />
is incredibly meaningful, because in 1878, he founded the<br />
German School of Watchmaking here in our town. Students<br />
from all over Germany and beyond would come here to learn<br />
this craft. Grossmann was also a prolific watchmaker in his<br />
own right and his dial designs and movements in his pocket<br />
watches contributed a great deal to what we think of today as<br />
German watchmaking.” Indeed, Grossmann, who created<br />
his eponymous brand in 1854, was revered by horologists<br />
throughout Europe. He even received first prize from the<br />
British Horological Institute in London for his 1866 treatise,<br />
“On the Detached Lever Escapement.”<br />
Thus inspired, Hutter acquired the rights to the Moritz<br />
Grossmann name in 2008. She set up a manufacture with the<br />
expressed purpose of ensuring that “the Moritz Grossmann<br />
name would never be sullied by ETA ébauche movements”<br />
— a provocative statement about her in-house movement<br />
intentions. Accordingly, the watch world stood by with some<br />
amount of scrutiny when her first watch was released in 2010.<br />
But the thing was, this timepiece named “Benu” was good.<br />
Actually, it was really very good. Says Hutter, “I like to think of<br />
the rebirth of Moritz Grossmann as a resurrection, which, while<br />
contemporary in spirit, is profoundly inspired by the iconic<br />
codes of German watchmaking created by our founder. As such,<br />
I came upon the name ‘Benu,’ which comes from Egyptian<br />
mythology about a divine bird, a heron that was consumed by<br />
fire but left an egg that would hatch into another heron the next<br />
morning. For me, it was making a statement about our roots and<br />
becoming the bridge between the past and the future.”<br />
Instead of pinions mounted<br />
on rubies, they’re mounted on<br />
white sapphires. And instead<br />
of blued hands and screws,<br />
they are flame-treated to a<br />
unique purple hue.<br />
MORITZ GROSSMANN’S TECHNICAL CREATIVITY<br />
One look at the movement of the Benu, and you can immediately<br />
see the link Hutter forged between these two realms. The<br />
Moritz Grossmann caliber 100.0 has bridges and plates crafted<br />
exclusively from untreated German silver. This material, which<br />
is also used by A. Lange & Söhne, famously oxidizes with<br />
human contact and thus has to be treated with the greatest of<br />
care during assembly. But the benefit of German silver is its<br />
wonderfully warm color, which has a tendency to deepen with<br />
age. The two-thirds plate construction comes straight from<br />
Grossmann’s historic playbook. But the details here are truly<br />
Left Moritz<br />
Grossman CEO<br />
Christine Hutter.<br />
Right The<br />
manufacture in<br />
Glashütte.<br />
COLLECTING 183
ewitching. Instead of rubies, Hutter mounted pinions on<br />
white sapphires. Further, every one of these sapphires is fixed<br />
with a gold rim named a chaton, and fixed to the plate using<br />
screws. While most German watch brands flame-blue these<br />
screws, here they are flame-treated to a different temperature,<br />
which results in a unique purple hue that Hutter would use as<br />
a visual signature for the Grossmann brand. The movement is<br />
a masterpiece of hand finish. Glashütte stripes (not Geneve<br />
waves) are applied with artful delicacy and sumptuously<br />
counterpointed by hand-executed bevels. One of the most<br />
stunning details is, of course, the double-spiral sunray finish<br />
on the ratchet wheel which winds the mainspring. The crown<br />
wheel driving it, not to be outdone, is the recipient of spéculaire<br />
or black polish, the effect of hand polishing something so<br />
perfectly that it no longer reflects light. Then there is the<br />
gorgeous hand engraving of the balance cock and the small cock<br />
that is dedicated to retaining the escape wheel. In the original<br />
version of the caliber 100.0 this was not fully visible, but<br />
with the launch of the Benu 37 in 2018 (37mm in diameter as<br />
opposed to the original Benu’s 41mm diameter) the two-thirds<br />
plate was reworked to reveal the escape cock as a transcendent<br />
element of hand craftsmanship.<br />
Then there is the regulator used on the balance cock. As<br />
opposed to a swan-neck-style regulator used by some of<br />
her other Saxon brethren, for her movement, Hutter chose a<br />
micrometer screw regulator. Here, the index of the regulator<br />
is moved up or down to change the effective length of the<br />
hairspring using an adjuster that is fixed at the bottom edge<br />
of the balance cock. This means that the movement has to be<br />
taken out of the watch in order to be regulated. Says Hutter,<br />
“Yes, but the benefit to this system is that it is much more<br />
stable than other regulators. Once it is set, it remains in<br />
place — it is incredibly stable. And at Moritz Grossmann, we<br />
prefer this approach.” Over the ensuing decade, thanks to<br />
Hutter’s technical creativity, Moritz Grossmann has gone from<br />
strength to strength, with notable creations such as the first<br />
stop-seconds tourbillon that uses a human hair as a brake on<br />
the balance wheel. This hair is woven into a tiny brush that is<br />
located at the 25th-minute position next to the tourbillon.<br />
The Moritz Grossmann<br />
Autum “Hommage” paired<br />
with an original 1872<br />
Moritz Grossmann pocket<br />
watch that was auctioned<br />
by Christie’s was the spark<br />
for the entire project.<br />
Instead of the more typical swan-neck-style<br />
regulator, you’ll find the micrometer screw<br />
regulator on the balance cock in the caliber<br />
100.0 movement.<br />
184 COLLECTING
Left The flamed purple color on<br />
the spade-shaped hands.<br />
Right The balance bridge is<br />
hand-engraved in the Glashütte<br />
tradition.<br />
A BRIDGE BETWEEN THE PAST AND THE FUTURE<br />
In 2018, to celebrate the 10th anniversary of the brand,<br />
Christine Hutter curated an amazing collection of vintage<br />
Moritz Grossmann watches paired with her timepieces which<br />
was auctioned by Christie’s. Amongst the auction lots was a very<br />
interesting and unique Atum 37mm by 9.2mm slim Hommage<br />
wristwatch that was paired with a pocket watch with movement<br />
number 6126 made by Moritz Grossmann in 1872. To me, this<br />
wristwatch featured one of the most stunning dials I’d ever set<br />
my eyes on. The elegance of the ultra-slim Roman numerals,<br />
surrounded by the delicately printed chemin-de-fer minute<br />
indicator and contrasted by the four diamond-shaped markers<br />
at the cardinal points, was wonderful. It was the most perfect<br />
example of Zen reductionist tranquility I’d seen in recent years,<br />
and, in some ways, it staged a serious challenge to Laurent<br />
Ferrier’s wonderful language of restrained elegance. But this<br />
hand-fired enamel dial watch was only created in this one<br />
unique execution. Or so I thought, until I had the opportunity<br />
to speak to Christine Hutter on her visit to Singapore last year.<br />
Remarking on the majesty of this watch, she asked if we<br />
might consider collaborating on a version of the timepiece<br />
together. Of course, I was humbled and delighted to acquiesce.<br />
She pointed out that the Benu Heritage 37mm case, which<br />
was launched in April 2018, was exactly the same shape and<br />
dimension and could offer us the perfect platform to start.<br />
We soon returned to her very original idea when she founded<br />
Moritz Grossmann, which was to forge a link between Saxon<br />
watchmaking’s past and future. From the past, we selected a<br />
grand feu enamel dial similar to the pièce unique auctioned<br />
by Christie’s. But instead of white, we decided on an ivorycolored<br />
dial with black Roman indexes, but contrasted by a<br />
soft seductive deep purple chemin de fer, which perfectly<br />
complements the signature flamed purple color on her lovely<br />
spade-shaped hands. To perfectly express the idea of ultimate<br />
horological tranquility, we decided to omit the seconds hand.<br />
This would, after all, be the watch of a flaneur or a boulevardier,<br />
an individual for whom time is a luxury, and it would simply not<br />
do to allow the banal encroachment of a small seconds indicator.<br />
The case would come from the future and would, specifically,<br />
be in stainless steel, the only alloy of this material that can be<br />
hand polished to mirror-like perfection. The movement would,<br />
of course, be the German silver masterpiece of the Benu 37,<br />
which allowed for the unencumbered view of the engraved escape<br />
wheel cock. The balance wheel and winder of the movement are<br />
now also manufactured in-house, allowing Christine Hutter the<br />
dignity of a movement she can call truly in-house. The end result,<br />
the Benu 37 Steel with grand feu enamel dial for Revolution &<br />
The Rake, is one of my favorite collaborations, simply because<br />
it epitomizes a spirit of total authenticity embodied by Moritz<br />
Grossmann and Christine Hutter. And, if I may say so, at 37mm<br />
in diameter and 9.7mm in height, rendered as an expression<br />
of 19th-century evocative calm, it is the perfect watch for that<br />
individual who lives an understated life full of nuanced riches<br />
and calm meditational sybaritism.<br />
COLLECTING 185
Holthinrichs Brutal<br />
Elegance Ornament<br />
Revolution and Refined<br />
Elegance Ornament<br />
The Rake Limited Editions<br />
Michiel Holthinrichs first amazed us with his 3D-printed<br />
Ornament watch; this year the Delft-based watchmaker<br />
continues to impress by collaborating with Revolution and<br />
The Rake on two sublimely elegant limited editions.<br />
Words Wei Koh<br />
Opposite page<br />
The Holthinrichs Brutal<br />
Elegance Ornament<br />
Revolution Limited<br />
Edition.<br />
Below<br />
Michiel Holthinrichs.<br />
O<br />
ne of my favorite discoveries of 2020 has been<br />
Holthinrichs Watches. Michiel Holthinrichs who is<br />
based in Delft, a town about 50km from Amsterdam,<br />
has created precisely the type of watch that I feel the collector<br />
community was searching desperately for. Why? Well, first<br />
he created an all-new design that is simultaneously different<br />
and intriguing but somehow familiar and comforting. Part of<br />
what makes his perfectly sized 38mm case so unique is his use<br />
of 3D printing, which allows a remarkable level of complexity,<br />
particularly in the amazing massive architectural voids he<br />
creates along the caseband and through his signature lugs which<br />
are skeletonized along two axes and are to me reminiscent of the<br />
flying buttresses of France’s iconic Nantes Cathedral. I think<br />
it will come as no surprise that Michiel was an architect in a<br />
previous life. If there was a prize for sexiest modern watch lugs,<br />
I would be engraving Michiel’s name on the trophy.<br />
The second thing I love about Holthinrichs is that each and<br />
every watch is made by him, meaning he applies the angling<br />
to the handmade hands, he is the one applying the angles and<br />
the engraving to the baseplates and bridges of every one of his<br />
highly modified vintage Peseux movements. In a world where<br />
automation even in the rarefied field of horology rules the day, it<br />
is refreshingly human to have the hand of the man whose name<br />
is on the dial actually finish and assemble every timepiece that<br />
leaves his workshop. The closest equivalent I can think of is the<br />
ultra-cool Akira Nakai of Rough World aka Rauh-Welt Begriff,<br />
the famed Japanese Porsche customizer who insists to fit each<br />
and every car with his signature fender flares, nose and speed<br />
tail personally. There are amazing videos of him traveling the<br />
world and taking his air saw to freshly painted Porsche fenders<br />
as he cuts them to make way for his magnificently bombastic<br />
wheel arches. Does this create scale issues for old-school<br />
craftsmen like Holthinrichs and Nakai? Of course it does.<br />
COLLECTING 187
As demand for Michiel’s watches surges, he is already having<br />
trouble keeping up with all the orders. But he likes it like that.<br />
Amusingly, when I spoke to him last he told me he was “buried<br />
in fulfilling the orders for this year, but super happy and loving<br />
my work.” But such is the nature of handcraftsmanship and<br />
I feel that the wait for the Holthinrichs watch is part of the<br />
experience. I particularly love that he militates against other<br />
critically acclaimed brands that are essentially clever designs<br />
with totally outsourced manufacturing.<br />
Finally, what I love best about Michiel is his honesty.<br />
Considering the buzz around him as one of the hottest<br />
independent horological commodities, he could probably<br />
charge twice to three times as much for his watches. But he<br />
doesn’t. He explains, “Sure, I’ve received offers for more to<br />
even skip the line for my watches but that’s just not the type of<br />
person I am or the type of brand I want to have. We are very<br />
down-to-earth people in Delft. I want my customers to feel that<br />
they receive a real value in the watch that I’ve created for them. I<br />
think that especially today there is a real search for authenticity<br />
and I hope my watches represent that.”<br />
HOLTHINRICHS × <strong>REVOLUTION</strong><br />
AND THE RAKE<br />
Considering the not-insubstantial demand for his watches<br />
then, I was surprised and touched that he reached out to<br />
propose a collaboration on a small series of handmade watches<br />
after I wrote an article on him previously. Little did I know too,<br />
that The Rake had been essential in building his initial interest<br />
in watches. Michiel confides, “I learned about ultimate classic<br />
style through The Rake, and becoming interested in clothing and<br />
style, this inevitably led me to watches.”<br />
The idea that Michiel had was intriguing. He explained,<br />
“I am a fan of both your magazines — Revolution which is one<br />
of the best and coolest watch magazines and websites around,<br />
and also The Rake which is really a unique<br />
voice for classic elegance. Why don’t<br />
we create a different design for each of<br />
these, one for Revolution and one for The<br />
Rake?” Without hesitation I immediately<br />
agreed and so we assembled a black ops<br />
team consisting of Ross Povey, my UK<br />
editor-in-chief, and Sumit Nag, my<br />
head of online, and began to discuss<br />
the concepts. We decided immediately<br />
to identify one signature shared design<br />
trait that could be carried across both<br />
the Revolution and The Rake model<br />
watches. As I had been buried in my<br />
massive story about Patek Philippe’s<br />
vintage chronographs, specifically the<br />
reference 130 and the reference 1463, I had been poring over<br />
images of these watches. Time and again I had remarked to<br />
Ross and Sumit about the near-hallucinatory beauty of the<br />
rare Breguet-numeral-dial versions of these watches. And so<br />
almost immediately Ross proposed, “Why don’t we use Breguet<br />
numerals?” I was sold.<br />
“I love it,” was Michiel’s reply. And like that he was off on<br />
his design process. Holthinrichs features two very different<br />
case finishes for his Ornament model case. The traditional<br />
finish is smooth-polished and sublimely elegant. But he also<br />
offers what he calls the RAW Ornament, which features a case<br />
surface that looks like it was roughhewn out of granite with a<br />
chisel and a hammer while drinking whiskey straight out the<br />
bottle. It looks like an even more brutal version of the sandcast<br />
magnesium parts found in old Formula 1 cars and super bikes.<br />
And these two finishes gave Michiel the idea for distinguishing<br />
the two watches. He explained, “For Revolution which brought a<br />
‘cool’ attitude to watch journalism, I want to make a watch that<br />
is inspired by Brutal Elegance. We will use the RAW Ornament<br />
case as the foundation for this. But for The Rake which is about<br />
style, I want to make a watch that epitomizes Refined Elegance.<br />
The type of watch a boulevardier or flaneur would wear.” We<br />
loved the idea.<br />
BRUTAL ELEGANCE ORNAMENT LIMITED EDITION<br />
The watches that Michiel designed are as follows. For<br />
Revolution he created the B.E.O or Brutal Elegance Ornament.<br />
This features a 38mm steel case in his signature raw finish<br />
which looks like a sandblasted treatment but is actually the way<br />
the metal emerges from the 3D-printing process. The benefit<br />
to this is significant because although sandblasting creates<br />
a robust-looking finish, it is actually extremely delicate and<br />
scratches very easily. Conversely, the raw finish from Michiel’s<br />
3D printing is relatively resistant to scratching. It is also<br />
The dial of the normal<br />
RAW Ornament looks as<br />
though it was roughhewn<br />
straight out of granite,<br />
and the same technique<br />
is used on the Revolution<br />
edition.<br />
188 COLLECTING
Themovementonthewatch<br />
also keeps with the frosted finish<br />
found on the dial.<br />
uniquely identifiable as he is the only individual in watchmaking<br />
that uses this technique for his cases. As such, his “raw” look<br />
acts as a visual identifier for his brand. The beauty of the raw<br />
finish is sublimely contrasted by the high polishing applied to<br />
areas such as the lugs and the crown. This is a hugely laborintensive<br />
process. Michiel laughs, “I have to finish each of these<br />
cases with a small file and sand paper to achieve the level of<br />
refinement I feel is necessary.” To keep the brutal theme going,<br />
Michiel selected a dial with a similar brutal sandblasted-type<br />
finish. But this is contrasted by stunning high-polished applied<br />
Breguet numerals. Says Michiel, “If you look closely you will see<br />
these numerals have sharp straight edges to keep a maximum<br />
of dramatic contrast with the dial. This idea of dynamic tension<br />
between roughness and refinement is something I learned from<br />
architecture and perhaps most from Le Corbusier.”<br />
For the Brutal Elegance Ornament, Michiel worked on<br />
different minute tracks including applied markers but finally<br />
arrived at a technique that looks like dots fixed to the dial but<br />
actually aren’t. He explains, “Because my dials are also 3D<br />
COLLECTING 189
The Refined Elegance<br />
Ornament Limited Edition<br />
for The Rake fitted on a<br />
beads of rice bracelet.<br />
The Japanese lacquer comes<br />
with a high-gloss finish, which<br />
Michiel proudly stamps with<br />
thewords“MadeinDelft”.<br />
Using 3D printing,<br />
there is a message<br />
written into the<br />
caseband of the watch.<br />
190 COLLECTING
Each watch takes up to six weeks to complete upon<br />
ordering, as they’re all handmade by Michiel himself,<br />
which means if you want your name engraved on<br />
the back of the movement, you totally can.<br />
printed, I could specify to have these dots for the minutes that<br />
stand out in relief from [the] dial but they are actually part of<br />
the printing process.” The result is a watch that expresses a<br />
sense of refined brutality that Michiel complemented with a<br />
rough and heavy buffalo strap.<br />
For the movement, he wanted to keep the sandblasted effect<br />
and used a stunning frosted finish to the white rhodium-treated<br />
mainplate and bridges. The evidence of laborious hand work<br />
is on full display here. Says Michiel, “All the edges of the<br />
bridges are beveled and polished by me with sharp inward and<br />
outward angles that collectors will recognize as signs of real<br />
handmade anglage. There’s no milling machine that is capable<br />
of creating these sharp inward angles. Similarly, all the screw<br />
heads are black polished by hand to achieve a mirror-like<br />
surface that doesn’t reflect light.” Michiel’s slavish devotion<br />
to detail doesn’t end with the movement. He cuts every one of<br />
his own watch hands from extra-hard, rust-resistant spring<br />
steel and then bevels and polishes them by hand. He says,<br />
“I feel that even if you don’t tell the owner about how much<br />
hand work goes into his watch, he senses it unconsciously and<br />
it resonates with him.”<br />
REFINED ELEGANCE ORNAMENT LIMITED EDITION<br />
For The Rake’s R.E.O or Refined Elegance Ornament, Michiel<br />
began with his high-polished 38mm Ornament steel case. He<br />
explains, “Immediately when I thought of a dandy’s watch, I<br />
thought of a grand feu enamel dial. But this would immediately<br />
shift our target price of 5.5K euros up dramatically. So I ended<br />
up using the Japanese lacquer that I have experience with from<br />
my Blue Delft Limited Edition.” This material, also called<br />
“stretched lacquer,” is applied in layers and when it is finished,<br />
comes remarkably close to the look of grand feu enamel but<br />
without the fragility or super-high cost. Says Michiel, “Because<br />
I knew we were going to have to drill holes in the dial for the<br />
applied Breguet numerals, I thought this was the best course.”<br />
Michiel’s attention to detail came down to creating a slightly<br />
different type of Breguet numeral than he used on the Brutal<br />
Elegance dial. He explains, “Here I used numerals with a softer<br />
rounder profile which I feel complemented the lush, stunning<br />
high-gloss look of the Japanese lacquer dial better.”<br />
For the minute indexes and his logo, Michiel selected a soft<br />
gray pad-printing technique which evokes faded indexes in<br />
vintage enamel. He explains, “Initially I tried black print but it<br />
came off too harsh. I wanted something more subtle and timelesslooking<br />
and after many experiments arrived at this gray.” For<br />
the movement, by this point, Michiel and our team had grown so<br />
enamored with the frosted finish applied to the Brutal Elegance<br />
Ornament that we wanted to continue with this finish for our Rake<br />
watch. Says Michiel, “There was of course the temptation to do a<br />
Côtes de Geneve and blued screws finish but there is something<br />
both charming and unusual about the frosted finish. A lot of<br />
watchmakers don’t like to use this because it shows every mark<br />
that’s made on the movement, but it is also reminiscent of the<br />
finish that was used in traditional British watchmaking in the 18th<br />
century. Since The Rake is based in London we thought this could<br />
be a fun nod to the magazine’s roots.” The takeaway from our<br />
collaboration with Holthinrichs is that he considers every detail of<br />
his watches over and over. He explains, “We also included a kind<br />
of hidden message in the caseband of the watch which is deeply<br />
recessed so it is subtle and something for the owner to discover.<br />
I love little touches like this.”<br />
Finally, for the Refined Elegance watch, Michiel and I<br />
wanted to add another signature touch in the form of a “beads<br />
of rice” bracelet reminiscent of the vintage Gay Frères bracelet<br />
worn with a wide array of watches by renowned collectors such<br />
as Auro Montanari, also known by his pseudonym of John<br />
Goldberger. Says Michiel, “To me this kind of ‘beads of rice’<br />
bracelet is the ultimate touch of style and elegance and so we had<br />
to add it to the watch. It took me a while to find a manufacture<br />
that made one with the quality I required, but I finally found a<br />
great company in Germany that made the perfect one.”<br />
Both watches will be limited to 10 examples each at 5,500<br />
euros without VAT. Each watch takes up to six weeks to<br />
complete upon ordering, as they’re all handmade by Michiel<br />
himself. Which brings me to my final point, if you want your<br />
name engraved on the back of the movement, you totally can.<br />
COLLECTING 191
New Era<br />
Bell & Ross creative director<br />
Bruno Belamich introduces<br />
chronograph functionality to<br />
the innovative BR 05, addressing<br />
the needs of the here and now.<br />
Words Stephen Watson<br />
Photo courtesy of Bell & Ross<br />
Challenge is always a source of<br />
motivation. We must innovate<br />
constantly, maintaining and<br />
creating a dynamic dream. We felt it<br />
was time to synthesize the energy of city<br />
life, capturing its rhythm and matching<br />
its pace. We wanted to create a watch<br />
with the iconic Bell & Ross case and<br />
merge it with a steel bracelet, creating a<br />
new urban instrument exuding strength<br />
and elegance. The BR 05 chronograph<br />
is our latest jewel, a masculine,<br />
sculptural, captivating timepiece.<br />
The goal was to develop an<br />
intermediate model between our<br />
square-cased utilitarian icons, and<br />
the rounded, classical references in<br />
our Vintage line. The BR 05 is the<br />
missing link between those two existing<br />
collections and their case shapes. The<br />
BR 05’s round shape takes cues from<br />
aviation history, while its squared<br />
proportions suggest a tool for robust, professional use. The idea<br />
was to bridge the professional world with the urban landscape,<br />
transitioning from off-road to on-road. With this new line in<br />
mind, we did not want to create a city watch, but a Bell & Ross<br />
watch made for the city.<br />
This type of design harks back to a category of sleek sports<br />
watches that appeared in the ’70s, infused with Bell & Ross’s<br />
signature identity. The result is both striking and modern.<br />
The BR 05 enrolls our iconic design in this new category of<br />
integrated-bracelet watches. With the BR 05, we indeed enter<br />
into new territory with different challenges. But we will always<br />
remain faithful to our origins, developing new Vintage and<br />
Instrument watches. In that spirit, the BR 05 instrument is ideal<br />
for the busy man about town, one eager to face life’s modern<br />
challenges, to control time and destiny: the urban explorer.”<br />
– Bruno Belamich, Creative Director, Bell & Ross<br />
Bell & Ross BR 05 Chrono Ref. BR05C-BL-ST; Satin-finished and<br />
polished steel; Black sunray dial with Super-LumiNova filled<br />
applique numerals and indexes; Hours, minutes, small seconds<br />
at three o’clock, and date; Chronograph with 30-minute counter<br />
at nine o’clock, central chronograph seconds; Self-winding<br />
mechanical caliber BR-CAL.301; Black rubber strap or polished<br />
steel bracelet; USD 5,900 on rubber strap, 6,400 on stainlesssteel<br />
bracelet; bellross.com<br />
192 FINAL THOUGHTS
www.grand-seiko.com/us-en