Creative HEAD UK Christmas 2020
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CHRISTMAS 2020
Completely
Authentically
Yo
EXPRESS
YOURSELF!
Individuality, originality, creative freedom… Creative HEAD took
to Instagram to share the chance to form the cover shoot for the
Christmas issue, the final edition of this unprecedented year.
In partnership with Matrix, we invited creatives from across the UK – independent
freelancers and salon-based stylists – to submit a short film that captured
themselves and their vision, as we hunted out freethinking stylists buzzing with
ideas and passion with stories to tell. We wanted each look from each artist to be
a story of self-expression; their voice in visual form. What do you stand for as
an artist? What fuels your creativity? What stamp do you want to leave on the
hairdressing industry?
It’s a blank page for these fiercely independent talents to showcase something
that feels completely, authentically them – powered by Matrix and its mission to
provide a creative playground for artists to express themselves completely. With
two brilliant Matrix mentors – Lisa Farrall and Ria Kulik – there behind the scenes
to support and nurture these individual and personal stories, this was a chance to
follow their own brief, a wide open space of possibility… and that’s just the way we
like it!
The playground is open to all – the Matrix Colour Collective. This comprises
inspirational, creative, individual and authentic colour specialists; a mix of eclectic,
fresh and unique talent. The movement cultivates a community of hairdressers
with different skills and levels of experience from all walks of life, all with a shared
vision: to push the boundaries of hair. Whether a salon employee or a freelancer
working independently, the Matrix Colour Collective welcomes hairdressers into its
community who find inspiration through ideas and skills, sharing and learning from
one another… just like this incredible shoot.
Supported by Matrix education and an extensive professional colour and haircare
portfolio, each individual can discover their own path, allowing them to be their
true, authentic selves without ever feeling alone. Matrix Colour Collective is not a
members-only club; it’s an open invitation to be a part of something bigger.
A way for artists to come together in a welcoming community to explore, share
ideas, create and learn from each other, while trying new and existing colour
and retail with complete confidence. Doesn’t that sound inviting?
Hair Mary Adekoya, Papachichi Style; Troy Alexandros, Arcana Studios; Jordanna Cobella, Cobella; Thomas Frear; Sam Kerswell, Mode Hair Lab; Maxine McArthur
Matrix mentors Lisa Farrall, WIG London; Ria Kulik, The Hairbank
PORTRAIT PHOTOGRAPHY Conor Clinch, assisted by Guy Gunstone
Behind the scenes photography: Creative HEAD and Matrix
Make-up Eli Wakamatsu @Stella Creative Artists using Honest Beauty, assisted by Elina Balint
Fashion Issie Gibbons, assisted by Rae Harrison-Doyle @Stella Creative Artists
Models Rose Gray; Lorna Markillie; Dani Nowokunska; Rachel Saville; Ava Roeg @The Hair Desk; Chanel Vegas
Prepped at The Social London
Shot at Luchmun Studios
CREATIVE HEAD PARTNERSHIP
WE’VE GOT
Two Matrix Artists – Ria Kulik and Lisa Farrall – were specially chosen for the matrix Colour Collective because of
their values, their vision, their community spirit and because they reflect what Matrix stands for. You’re never
alone with Matrix, and you never need to be anyone but yourself. Come as you are and get ready to play…
Ria Kulik
matrix artist
The Hairbank, Urmston
@riak_hair
A THIRD-GENERATION
HAIRDRESSER, RIA HAS ONE OF
THOSE BUBBLY PERSONALITIES
THAT CAN’T HELP BUT MAKE
YOU SMILE WHEN YOU’RE
IN HER COMPANY. AN IDEAL
MENTOR FOR THE SHOOT,
SHE’S A BRILLIANT ALL-
ROUNDER WITH LOADS OF
AWARDS TO HER NAME AND
OODLES OF PASSION WHEN
IT COMES TO EDUCATION…
ON THE PROJECT
“I’m really, really excited to be
here. It’s such a good project to
be part of, especially when it’s
all about expressing yourself.
I really want to see the artists’
personal stamps – who they are,
what they’re all about. Everyone
is so different, and it’s really good
to see that individuality coming
out and they can save it for
themselves in this moment,
on this shoot.”
BEING A MENTOR
“I’m quite aware not to try and
push someone into doing what
I think they should be doing. It’s
their vision, it is what they want to
do, and I’m here just to guide them.“
THE RESULTS!
“I personally love colour, it’s
my first love. There are a lot of
exciting fashion colours coming
through, lots of pink in there, and
I’m really excited to see that in
front of the camera.”
YOUR BACK
“I live, eat and
breathe Matrix,
and have done since
I started training.
I know that colour
shade chart inside
out! Since Matrix
took me under its
wing, I have felt
part of this family.
some of the stylists
had never used
Matrix before, so it
was brilliant to be
able to show them
the range on offer”
RIA
“Education is really
at the heart of me, and
at the core of Matrix. I
love being part of the
Matrix family because
it is everything that I
stand for: individuality,
equality and supporting
hairdressers all while
being authentically you”
LISA
CREATIVE HEAD PARTNERSHIP
Lisa Farrall
matrix ambassador,
UK & Ireland
WIG London, London
@lisafarrall
COULD THERE BE A MORE
PERFECTLY SUITED MENTOR
FOR THIS PROJECT THAN
LISA FARRALL? LISA IS
A VOCAL ADVOCATE OF
EMBRACING BEAUTY AND
SELF-EXPRESSION IN EVERY
FORM. SHE’S THE FOUNDER
OF EDUCATION BRAND WIG
LONDON, WHICH PUSHES FOR
EVERY HAIRDRESSER TO BE
ABLE TO WORK WITH EVERY
HEAD OF HAIR, NO MATTER
THE TYPE OR TEXTURE. LISA’S
GOT YOU!
ON THE PROJECT
“Education is really at the heart of me, I love doing
it but to work with these talented hairdressers, it
just feels so good. Usually I would be getting stuck
in doing a model’s hair but for me it’s about just
stepping back, helping others to get inspired and
just having a bit of fun. I’ve got the easy job, I’m
just there for jokes!
BEING A MENTOR
“It feels amazing to be a mentor. When you’re
doing a shoot like this and you’re bringing all of
these amazing hairdressers together, I think it’s so
important to bring a sense of community. That’s
what this project is all about – we’re all in this
together, we’re stronger together, we’re sharing
inspiration, we’re sharing tips. This shoot really
represents that vibe.”
THE RESULTS!
“Looking at the moodboards and then talking to
each stylist, it’s really interesting to see – they’re
ready to do something that represents their
individual style, that is completely, authentically,
unapologetically them, and it’s such a mix. Some
of the team are commercial, some want to push it
a little bit more. I’m excited to see their styles come
to life, because they’re all so different.”
THIS IS ME
I love FEMININITY, but WITH AN edge. that
pops for people to just look at and think:
‘Hmm, how did she do that?’.
I’m inspired by a designer called
Zimmermann. He’s all about beautiful,
feminine shapes, and also patterns.
MY CREATIVITY IS FUELLED BY Looking
outside the industry – interior
design, fashion, even being in bars and
restaurants… I’m a socialite! I enjoy
talking to people and entrepreneurs,
looking at people on the street –
especially in Camden.
I would love to give back to the industry as
much as I’ve received from other educators
and creatives. I’d love to
inspire more people to
join the industry
because there is
so much to offer
and so much to take
from it. It’s a huge
conFidence builder.
let your work do the
talking and your
voice will follow.
Jordanna Cobella
Cobella, Kensington
@jordannacobella
ARIES. SOCIALITE. CRITIC
“It’s been
fantastic to
bounce off
Ria and Lisa’s
energy. It’s
wonderful when
you can PUT
Three heads
together,
rather than
only take input
from your own”
Jordanna
CREATIVE HEAD PARTNERSHIP
AND THIS IS MY
SELF-EXPRESSION
I’ve worked with a cool colour and a
warm colour, merging the two together.
And I’ve contoured around the face to
complement my model’s beautiful blue
eyes. I love messy, bed-head hair but
with a tiny bit of a fInish and a ‘70s
kind of set.
The model colour mix
Matrix ColorSync Watercolours Quartz Pink
Matrix ColorSync Watercolours Coral Peach
Matrix ColorSync Sheer Pastel Violet (SPV)
“The worst enemy to
creativity is self-doubt”
– Sylvia Plath
THIS IS ME
I see everything in the chair,
from day-to-day commercial to
looks that are really quite
edgy and punky, because being
a bit different myself, you
attract your own clientele.
Do what you want, when you want
to, and be proud of it.
I stand for individuality –
because as much as I want to put
my own twist on my client’s hair,
I want them to be individual. I
don’t want her walking around
with the same hair as all her
friends.
If I’m honest, I’m just a
total hair geek. I can
just look at a painting
or a building, or
sometimes just a person,
and be inspired.
Maxine McArthur
Glasgow
@maxinemcarthurhair
NUTS. LOUD. GEEKY
be the best that you can
be and show what you
stand for, which for me is
colour.
You are own worst enemy.
If you tell yourself you
can’t do it, you never
will. A positive
mental attitude
makes a massive
difference –
giving you the
conFidence
to be able
to listen to
yourself. So,
make sure
you go with
it, not
against
it.
“Oh my gosh, Ria
and Lisa have been
great – it’s been
so much fun. It’s
really nice to geekout
with different
people. I’ve loved IT”
Maxine
CREATIVE HEAD PARTNERSHIP
The model colour mix
Matrix LightMaster8 With Bonder Inside
Matrix SoColor Beauty Mocha Copper
Matrix ColorSync Copper Booster
Matrix ColorSync Red Booster
AND THIS IS
MY SELF-
EXPRESSION
This look is very ’80s, very raw –
a natural ambience and embrace
of colour. Everything was done
old-school: freehand, scrunching…
it’s really just about being practical
and using the physical element
rather than the structural and
visual side of colour. I wanted to
get an almost fur-like effect on the
hair, but still make it look really
feminine and sexy. I just looked
to see where I wanted to place the
colour and put it right there. It’s
like fox fur with a Warhol twist.
AND THIS IS MY
SELF-EXPRESSION
Colour is something I really like to
experiment with, but I didn’t want to
create anything scary. Think of an
unconventional 2020 bride! I went
in with the soft pink and the lilac,
just to jazz it up and make it more
contemporary. Then I ashed out the
wig to give it a little more edge.
The model colour mix
Matrix ColorSync Sheer Pastel Violet (SPV)
Matrix SoColor Cult Starfish Coral (Direct)
Matrix SoColor Cult Flemenco Fuschia (Direct)
“Lisa is
amazing,
she works
a lot with
wigs, and I
felt like
she really
understood
me; she knew
exactly
where I was
going. I was a
bit nervous
though –
she’s pro!”
Mary
THIS IS ME
I’m known for making a
weave look so real that
you have to look twice!
I own at least 30 wigs,
and I probably have
another 30 with my
sisters. Rewind two
years and nobody
would admit TO
WEARING ONE,
whereas now it’s
LIKE: ‘yeah it’s
a wig, so what?’.
It’s become
fashionable
AND AS A RESULT,
I’VE been able
to be a lot more
creative.
MY CREATIVITY
IS FUELED BY The
need to widen
my horizons and
to do things
differently.
For me it’s like:
‘okay cool, you’ve
done this, let’s do
something ELSE!’.
I’m in competition
with myself to do
better.
I STAND FOR
MAKING women
feel absolutely
beautiful, no
matter what hair
they choose.
In the world of social
media, we’re plagued
by competition and
doubt, comparing
ourselves with others.
What would you do if
social media shut down
and there were no other
voices?
Whatever you CREATE,
be happy. Look for what
makes you happy, and
what inspires you, and
put THE TWO together.
Mary Adekoya
Papachichi Style, London/Essex
@papachichistyle
HAPPY. STORYTELLER.
BOUNDARYPUSHER
CREATIVE HEAD PARTNERSHIP
Thomas Frear
Bournemouth
@thomasfrearhair
PUNK. PARIS. POP
THIS IS ME
AS AN ARTIST, I
stand for freedom
of identity,
freedom of speech
AND freedom from
fear - FROM being
judged in a very
pretty world.
I LIKE TO DO MY
CREATIVE THINKING
LOCKED IN MY
BEDROOM, LISTENING
TO Lana Del Rey.
IF I COULD LEAVE A
STAMP ON THE INDUSTRY,
IT WOULD BE TO TEAR
AparT THE CONCEPT OF
BEAUTY.
I am tired of seeing
‘pretty girls’ and
‘strong jawed men’
being projected
into our lifestyles,
creating unrealistic
beauty standards on
our population.
MY ADVICE TO SOMEBODY
STRUGGLING is TO
Surround yourself
with people who have
similar views to you –
the same ideology of
how the world should
be. It will dEFINITELY
educate you AND HELP
YOU TO GET TO WHERE
YOU NEED TO BE.
I have made a
personal choice
to only use queer
people to model
for my projects
and creations as a
celebration of the
weird and wonderful
humans in the world.
CREATIVE HEAD PARTNERSHIP
“Lisa and Ria
are so lovely
AND THey’ve been
so helpful –
I’ve never used
Matrix before
and they really
helped me get
a grasp on the
products”
Tom
AND THIS IS
MY SELF-EXPRESSION
I chose to style my model, Dani as their drag persona,
Well Hung Parliament, to show the underrated culture of
drag kings; they just aren’t publicised as much as queens.
Queer people are at the forefront of innovation in trend,
authenticity, fashion and culture… it creates a subculture
that runs into the mainstream and we never get credit for
it! So, this story is a nod to queer rebellion. I wanted to
take aspects of the ‘80s and ‘90s ballroom scenes with a
queer punk vibe, destroying the binaries of gender. It’s
just a real big gender-bending fashion moment of drag
and queerness and pop punk vibes, intertwining into
something that’s not really been seen before.
The model colour mix
Matrix LightMaster8 With Bonder Inside
Matrix ColorSync Red Booster
Matrix ColorSync Copper Booster
Matrix SoColor Cult Lucky Duck Yellow (Direct)
The model colour mix
Matrix ColorSync Watercolours Coral Peach
Matrix ColorSync Watercolours Berry Violet
Matrix ColorSync Watercolours Quartz Pink
Matrix ColorSync Dark Blonde Ash (6A)
Matrix ColorSync Light Blonde Ash (8A)
Matrix Color Sync Pearl (11P)
“It’s been
brilliant
working with
Lisa and Ria.
I’ve learnt
so much from
them both”
Sam
AND THIS IS MY
SELF-EXPRESSION
I wanted to do something
completely different, the opposite
of what I do on a day-to-day basis,
which is everything from balayage
to intense, vivid rainbows and never
anything in between. So, I thought:
‘let’s do some really soft, dusty
tones.’ I’m really into crystals – I
have amethyst in the studio – and
I wanted to mimic that dusty lilac
colour with the pink core. Then
add a wave that’s not as formal as
a finger wave but it sets a tone of
place. It’s all just really soft.
Sam Kerswell
Mode Hair Lab, Plymouth
@sam.kerswell
FUN. FRIENDLY. CONSIDERATE
THIS IS ME
AS AN ARTIST, I STAND FOR Being
nice to others.
MY CREATIVITY IS FUELLED
BY Google! I love the Google
Doodles – when you click
on the quote, you get other
suggestions. THAT’S HOW I
DISCOVERED CRYSTALS. I just
kept clicking and seeing all
these different colours, a
total inspiration.
MY ADVICE TO SOMEBODY
TRYING TO FIND THEIR VOICE
WOULD BE JUST TO Take time
TO think about exactly
what you’re going to do
and where you want to
go.
My clientele is varied.
I’ve got a lot of celebrity
clients, I do a lot of wigs
for celebrities and
Ru Paul’s Drag Race.
I do most of my
creative
thinking in
the bath! I
lay there
as long as
two hours –
in all the
vanillascented
bubbles.
I scroll
through
my phone,
looking
at other
people’s
work, and
I just get
thinking…
CREATIVE HEAD PARTNERSHIP
Troy Alexandros
Arcana Studios, Hackney
@troy.hair
BOLD. SHY. GENERATION Z
THIS IS ME
I get inspiration BY LOOKING TO the past – I
TRY TO TAKE A LOOK FROM THE past and CREATE AN
iconic colour for the futurE.
MY CREATIVITY IS FUELLED BY Striving to
FIND that next look. I’m very hard
on myself.
There’s always been A next BIG
thing OR TREND – LIKE ombre OR
balayage… I would like to be
behind SOMETHING LIKE THAT AND
LEAVE MY MARK ON THE INDUSTRY.
THE ADVICE I WOULD GIVE TO
SOMEBODY STRUGGLING TO FIND
THEIR VOICE IS Just try TO FIND
SOMETHING you’re good at and
run with it.
I do most of my creative
thinking in the shower – it’s
quiet, the sound of running
water… ideas will always pop
to me mid-hair wash, when I
don’t have a pen around!
Freedom is when someone sits
in your chair and they say: ‘do
whatever you want’. And I can
really get creative and look
at their style and lifestyle
and bring out their personality
in the best way.
“Working with
Ria and Lisa
has really
boosted my
conFidence.
They’ve given
me loads of
tips that I will
carry into
the future”
Troy
AND THIS IS MY
SELF-EXPRESSION
I decided to go with the iconic Farrah Fawcett
style from the ’70s – that blow-out but with
a reference of a ’90s face frame, which has
definitely come back into fashion. Because
it’s an old-school look, I used an old-school
technique; a classic blow-dry away from the
face and then straight back on the rollers.
CREATIVE HEAD PARTNERSHIP
The model colour mix
Matrix ColorSync Sheer Pastel Violet (SPV)
Matrix ColorSync Watercolours Coral Peach
Matrix ColorSync Watercolours Quartz Pink
For even more from this exclusive cover
shoot, in partnership with Matrix,
visit creativeheadmag.com/paint and
creativeheadmag.com/selfstyled
CREATIVE HEAD ADVERTORIAL
LET’S GET
TOGETHER
You know what you want to create. Now you need tools you can rely on to let your
creativity come alive. You bring the ideas, Matrix has the kit you need...
IT’S AN EXCITING time to be involved with Matrix. A mainstay of
salons and freelance kit bags for 40 years, hairdressers around
the globe have grown up with Matrix, trained with Matrix. And
for good reason – through the years, Matrix has been the brand
that celebrates the hairdresser and makes them feel a part of
the family. This is one of the main reasons as to why the Matrix
Colour Collective was created – to help cultivate a community of
hairdressers, by bringing together artists with varying levels of
experience and expertise.
Each artist is embraced as they are and encouraged to
create and share their best hair techniques, while inspiring and
learning from each other. Matrix provides the tools to bring their
creations to life, with extensive professional colour and retail
ranges. Stylists turn to Matrix for its uncomplicated and easyto-use
products allowing them to perfect their skills and craft
with confidence. The Matrix community is supported by a strong
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accessible via digital education courses. It’s easier than ever to
develop new skills and perfect your craft in your own time.
2021 – it is going to be a BIG year for the brand (keep your
eyes peeled for more in the spring!). For now, discover more
about the Matrix colour and retail ranges to help bring your hair
creations to life.
There are so many reasons to fall in love with Matrix, including
these must-have products. The rest is up to you, so what will
you create?
Matrix LightMaster8 with Bonder Inside
Care as you lift with new LightMaster8
With Bonder Inside pre-mixed to lift up
to eight levels. Great for all lightening
techniques.
Matrix ColorSync toners
Choose from three toning technologies –
Fast, Acidic and Alkaline. Matrix ColorSync
5 Minute Fast Toners offer quick toning at
the backbar, Acidic formulas are great for
sheer deposit-only toning, while Alkaline is
ideal for seamless blending.
Matrix Total Results Keep Me Vivid
Lamination Spray
The colour service essential! Reach for
this clever bit of kit, a professional-only
lamination spray, which helps lock-in
colour, leaving hair visibly vibrant
and shiny.
DISCOVER MORE ABOUT MATRIX, THE MATRIX COLOUR COLLECTIVE AND ALL THE BIG PLANS FOR 2021.
VISIT MATRIXHAIRCARE.CO.UK AND FOLLOW MATRIX ON INSTAGRAM AND ON FACEBOOK #MATRIX
SIGN UP FOR THE LATEST NEWS AT MATRIXHAIRCARE.CO.UKNEWSLETTER
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Editor’s letter
15
56
ONE OF THE most unsettling feelings is uncertainty, a great
big question mark hovering over you. Well, 2020 has magnified that
feeling and then fed it steroids, repeatedly throwing the unknowable
at us, and we’ve had to improvise, trying to keep all those plates spinning.
Unfortunately, as we head into 2021, there is still so much up in the air.
You can be left feeling like a human version of the ‘I don’t know’ emoji – shoulders
up, hands out, questioning the EVERYTHING. That’s why we’ve pulled together
a toolkit for the New Year, a resource packed with insight, ideas and inspiration to
help you pivot perfectly when life chucks something else at you, from page 38. And
I’m looking at Monday 29 March as a beacon of light in this darkness right now –
the new date for the Most Wanted and The It List Grand Final. Yes, we could have
hosted a virtual event, but that Grand Final is about the experience; the food, the
cocktails, the roar of the audience when winners are revealed, the camaraderie,
the celebration. That’s all worth waiting for… And when we get there,
my God we’ll have earned it all.
CREATIVE HEAD
Since 2000
Amanda Nottage
Editor
52
JOIN US!
It’s been quite a year, hasn’t it?
Learning to adapt has become
the 2020 mantra but being
unable to host physical events
opened up opportunities to
deliver digital offerings, which
have kept us all connected.
Take Salon Smart Live, our
business networking event,
which went live stream
(see page 52) – and with
all sessions now accessible
on-demand, expert advice
is available as and when you
need it. We launched The
Teachings – inspirational video
tutorials from industry pros sharing
their skills in creating wearable,
commercial looks, see page 32.
And there’s The Root of It – our
new podcast series. See who
we’ve had in the recording studio
for series two on page 34…
creativeheadmag.com/events
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag
Christmas
CREATIVE HEAD
Since 2000
WHAT’S INSIDE
56
PIECE OF THE ACTION
Hair supremo Richard Phillipart revisits some
of his favourite looks for Salon Smart Live
62
SCENE
L’Oréal Professionnel
celebrates with salons at
Stronger Together
38
READY FOR
ANYTHING
A toolkit with all you need
to help you face the future
ON THE COVER
Hair by Mary Adekoya,
Troy Alexandros, Jordanna
Cobella, Thomas Frear, Sam
Kerswell, Maxine McArthur.
Mentored by Lisa Farrall
and Ria Kulik for Matrix.
Photography by Conor
Clinch. For full credits,
see the cover section
14
RISING STAR
Jennifer Ball at Laundry
in Sheffield on when
opportunity knocks
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
DEBORAH MURTHA
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR
ADAM WOOD
DIGITAL DESIGNER
EVA VESTMANN
ONLINE AND
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
CLASSIFIED EXECUTIVE
DAVID HAMMOND
COMMERCIAL DIRECTOR
LAURA TUCKER
SPECIAL PROJECTS
ASSISTANT
BELLA PETERS
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
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by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD,
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enquiries@alfol.co.uk
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10 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this
magazine may be reproduced
without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
THE GREAT ITALIAN JOURNEY
PALERMO
To find out how you can become a Great Lengths certifi ed stylist, speak to our team on
+44 (0) 113 278 1292 and start your journey.
www.greatlengths.com/uk
The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
CLIENTS ‘FEEL
SAFE BACK
IN THE SALON’
SALONS IN PARTS of the UK are currently
closed under ‘circuit breaker’ interventions,
yet clients are feeling much more relaxed
about returning to the salon post-lockdown,
according to new research from L’Oréal
Professional Products Division.
An impressive 95 per cent of people who
returned to the salon felt safe post-lockdown,
with 96 per cent feeling the same or better
than usual after their salon appointment,
compared with how they usually feel after an
appointment pre-lockdown.
These results come from research
commissioned by L’Oréal Professional
Products Division,* which includes brands
L’Oréal Professionnel, Kérastase, Redken
and Matrix, to discover how women feel
after returning to the salon, and how salons
continue to deliver an exceptional experience
in the current climate.
As well as delivering high hygiene
standards across the board, salons have
ensured that clients can still enjoy a great
experience. More than nine in 10 surveyed
(93 per cent) felt equally or more relaxed and
pampered on their post-lockdown salon visit
and 95 per cent felt the salon was clean and
hygienic. The research also showed that 94
per cent were satisfied that measures in place
were sufficient to reduce Covid-19 risk.
Editorial Look UK & Ireland Gold
UK Colour Artist Gold
UK Colour Specialist Gold
TRENDVISION AWARD 2020:
WINNERS REVEALED
GOLDSWORTHY’S HAIR AND Toni&Guy Salisbury were the big winners
from this year’s Wella Professionals TrendVision Award UK & Ireland
Final. Goldsworthy’s Kasey Garrett won Gold for UK Colour Artist while
Sophie-Rose Goldsworthy scooped Gold for UK
Colour Specialist. UK Craft Artist Gold was won
by Toni&Guy Salisbury’s Annabel Payne while
George Smith won Gold for Men’s Hair. For the
first time the competition had a digital format,
with more than 1,000 entries on Instagram and
66 stylists reaching the Final and receiving
digital mentoring. For the run down of winners
across the six categories, turn to page 26 or
visit creativeheadmag.com
UK Craft Artist Gold
Men’s Hair UK & Ireland Gold
Style Master UK & Ireland Gold
Wella has
partnered with Green
Salon Collective to help
educate salons and their teams
on sustainability and ensure
that most salon waste is either
re-used or recycled. It hopes
to encourage more salons
to become members and
use the Collective’s
services
L’Oréal Professionnel has already
illustrated how intrinsically linked
hair and fashion are, so the limited
edition Steampod 3.0 x Karl
Lagerfeld makes complete sense.
Treat your retail shelves to the Little
Black Dress of hair tools.
lorealpartnershop.com/uk
Winning artists, clockwise from top left: Kasey Garrett,
Sophie-Rose Goldsworthy, Annabel Payne,
Aoife Pomphrett, George Smith and Rita Tuska
*Post-Covid Research: Salon Reopening. Conducted by 2CV Research on behalf of L’Oréal UKI via online interviews with
292 women aged 16 to 74 who had a salon appointment after lockdown was lifted. Interviews took place 27 to 31 July 2020.
08
Do you
believe
in love at
first sight?
Fall in love with
milk_shake ®
_
Vitality and energy
from nature
for beautiful hair.
milk proteins /
fruit extracts /
organic and naturally-sourced
ingredients /
DISCOVER MORE AT MILKSHAKEHAIRCARE.CO.UK
Milk Shake Hair UK
01392 365177
#CHedit
Images courtesy of L’Oréal
Professionnel, Dyson, R+Co
Roksanda
40%
of people surveyed feel uncomfortable discussing
scalp psoriasis with their hairdresser or barber.
That’s why Most Wanted Award for Innovation
2019 winner, The Lions Barber Collective, has
teamed up with Psoriasis Association and LEO
Pharma on the #HeadsUpToPsoriasis campaign,
to prompt discussion and support for scalp psoriasis sufferers. Guides have been
developed to help start conversations within salons, and include practical tips on how
you can create a relaxed and positive experience. For more, visit HUTPsoriasis.com
2020
Luke Hersheson
at Molly Goddard
FASHION WEEK S/S21
It was a very different experience to normal but London Fashion Week continued
post-Covid with a mix of socially distanced presentations and virtual events. At
Molly Goddard, Luke Hersheson for L’Oréal Professionnel channelled Kate Moss
via ’90s grunge for a just-woken-up vibe, while at Roksanda, Adam Reed for L’Oréal
Professionnel delivered Zoom call-relaxed glamour. At Mark Fast, Maria Kovacs for
R+Co presented ‘the day after the night before’, with a modern mix of dual texture.
At Erdem, Most Wanted Session Stylist Anthony Turner channelled Lady Emma
Hamilton with a modern, unkempt feel for Dyson.
2020
MWIT’LL BE WORTH THE WAIT
The Most Wanted and It List Grand Final
will now take place Monday 29 March 2021,
following the decision to postpone amid
rising Covid-19 numbers and increased
restrictions. While the announcement will
be disheartening for many, particularly the
patient 2020 finalists, the choice reflects
the commitment to deliver a live event
experience rather than a virtual ceremony.
Alfol special projects director, Joanna
Andersen, explained: “To see and feel an
audience of more than 700 peers erupt into
applause, to experience that unrivalled
buzz; these are things you can’t replicate
and we just don’t want to compromise on.”
For more, visit creativeheadmag.com
Mark Fast
Erdem
Mentoring
launch for
BAME talent
CYNDIA HARVEY, Naoki Komiya and
Bleach London are among the hair names
involved with a new mentoring scheme
launched for candidates from Black, Asian
and Minority Ethnic (BAME) backgrounds
interested in the beauty, fashion and creative
industries. Mentoring Matters aims to link
up candidates with mentors, such as Cyndia
and Naoki, via one-to-one video call sessions
to share insight, advice and direction.
On completion of the video sessions, the
organisation is looking to secure a variety of
paid internships provided by partners such
as Bleach London. Applicants must be aged
18 to 27. To apply contact info@mentoringmatters
or @mentoring.matters on Instagram
MY months
AHEAD
What Christmas
has in store for...
ELENA LAVAGNI
NEVILLE HAIR & BEAUTY
We are concentrating on
long-lasting, effective services
to maximise results on
minimum expenditure. We’re
continuing to roll out our Blow
Out to Go Out package until
Christmas which consists of
six junior blow-drys for £150.
We’ve also got
a head-to toe
package with
skin expert
Renée Lapino,
and nail expert
Holly Wolff.
DARREL STARKEY
TAYLOR’S HAIR STUDIO
As well as being busy in the
salon with the Christmas
rush, I am forward planning
for 2021. I am looking at my
next photographic shoot and
sourcing my team, while also
compiling evidence to use
in my award entries for
next year. 2021
is set to be a
very different
year, let’s hope
everything
goes as
planned…
MOVERS AND
SHAKERS
Monica Teodoro is the new
general manager, education
and professional development,
for L’Oréal Professional
Products Division UK & Ireland,
a newly created role.
Freddie Banks will take
up Monica’s previous role
of general manager, L’Oréal
Professionnel UK & Ireland,
while Maya Sfeir will succeed
Freddie as general manager,
Kérastase and Shu Uemura
Art of Hair, UK & Ireland.
10
Socially distance
yourself from
compliance
admin.
Timely Consult’s customisable forms make staying Covid
compliant easy. Timely Consult is great for quick and accurate
NHS test and tracing and will automatically keep your client
details up to date, without you having to do a thing!
Access a range of expert templates, including a Covid health
screener, and send forms to your clients via SMS or email
to be completed securely online, and saved straight to their
client record in Timely.
Talk to us: +44 20 3808 0465
gettimely.com/consult
Sparkling pops of lavender and
pistachio are primed to catch the
eyes of clients. Snap up these
Tangle Teezer limited editions of
The Wet Detangler, The Original and
Compact Stylers for a bright Christmas.
RRP FROM £12
020 7274 6128
tangleteezer.com/professional
Housed in a luxury washbag,
the trio packs from milk_shake
include its finest hair heroes.
RRP £39.99
01392 365 177
www.red-hotproducts.com
This teaser is a pleaser
– R+Co’s Root Teasing
and Texturizing Spray
gives grit and hold at the
roots for an all-day boost
thanks to an invisible weblike
effect.
RRP £30
01442 248 104
rebelbeautybrands.com
There’s lots to choose from Serie Expert by L’Oréal Professionnel –
we love the Pro Longer cracker with its mini treats, or for full-sized
fabulousness, there are shampoo and conditioner gift sets.
RRP CRACKER £12; GIFT SETS FROM £21.30
0800 030 4034
lorealpartnershop.com/uk
Irresistible services consumers will want
to snap up, selected by the Layered team
Alterna has always been at the high end of seriously
luxury haircare, but with an eye on clean formulas, too.
Now it’s turning its focus to the increased consumer
interest in self-care, the new luxury as we move toward
2021, knowing that modern clients are ever more
ingredient-conscious and clean beauty-minded. In comes
My Hair. My Canvas., a new, 100 per cent vegan product
range divided into three parts – prime, create and style
– that uses sustainably harvested botanical caviar to help
improve moisture retention and smooth the cuticle to add
bounce, shine and strength.
RRP FROM £20
AVAILABLE AT ALAN HOWARD AND SALON PROMOTIONS
alternahaircare.eu
For greener options, Aveda has
a trio from its new Botanical
Repair line – a full-sized Leave-
In Treatment and travel size
Shampoo and Conditioner.
RRP £35
0370 192 5650
aveda.co.uk
Make it a luxurious Christmas
with gifts from Neäl & Wølf
– sulphate-, paraben-, TEA-,
DEA- and cruelty-free products
in cosmetic bags.
GIFT PRICE FROM £22
01282 444 900
salonpromotions.co.uk
This Oil Ultime Argan & Barbary
Fig Oil gift set from Schwarzkopf
Professional includes a jade
roller alongside a shampoo and
finishing oil. Smooth!
RRP £27
0800 328 6920
schwarzkopfpro.com
You’re a Class Act
– not our words but
Paul Mitchell’s. This
gift set has a trio of
classic favourites
that will look
brilliant under
the tree.
RRP £27
0845 659 0011
salon-success.
co.uk
Care for those vibrant Manic
Panic results with this lineup
of colour-safe shampoo
and conditioner, as well as a
clarifying shampoo that helps
prep for a new hue.
RRP £11.99 EACH
01579 341 913
manic-panic.co.uk
12
CREATIVE HEAD
#CHedit
LAUNCH OF
THE MONTH
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES,
ADD TO MENUS AND SHARE WITH YOUR STYLISTS
One to watch...
Help make your client’s salon colour last longer – or help them
get a little experimental – with new Color Fresh Masks from
Wella Professionals. There are 11 ready-made temporary colourdepositing
masks, a winning combination of colour and care to
revive or transform their tones at home. Those wanting to enhance
can choose from the more natural-looking colours enriched with
avocado oil and apricot kernel oil – Chocolate Touch is bound to be
a winner with brunettes, while blondes can keep cool with Pearl
Beige or revive highlights with Golden Gloss. Those feeling a
little more playful will want to try the fun and vibrant tones laced
with argan oil to keep hair looking luscious – pink, red, blue and
mint deliver a veritable rainbow of possibilities. While Christmas
parties might be off for many this year, these masks are perfect for
making an impact on Zoom get-togethers!
RRP £15.70 EACH
0845 601 8128
wella.co.uk
L’ANZA WELLNESS
THE UNPRECEDENTED EVENTS of 2020 have understandably
seen more clients anxious and stressed, and embracing a greater
emphasis on self-care. There has perhaps never been a better
time for L’ANZA, a much-loved indie salon brand already well
known for its ‘heal the hair’ mission, to unveil its latest and rather
unique innovation.
L’ANZA Wellness CBD-Infused Hair Care acts as hair and
scalp revitalisers, thanks to a gentle infusion of invigorating
wildcrafted botanicals and premium cannabidiol.
Working together, they promote hair’s natural
balance, while soothing aromatherapy
essences promote an overall sense of
harmony and wellbeing.
The line-up uses premium CBD Isolate,
the purest form of CBD, extracted from
hand-harvested hemp flower, stem and
leaf. And it’s worth knowing that while
many products out there claim to be
CBD, they often contain cannabis sativa
oil… which actually contains no CBD and
so can’t boast all the brilliant invigorating
and nourishing benefits.
Oh, and just to be clear, the CBD
Isolate process eliminates even trace
amounts of THC, the psychoactive component in the cannabis
plant, so your clients won’t be getting high on your haircare supply.
But the CBD is only part of the story – the line-up of Revive
Shampoo and Conditioner alongside the Soothing Serum is
chock-full of other powerful ingredients. You’ll find macadamia nut
oil that’s high in vitamin E and rich in antioxidants to help reduce
breakage for noticeably stronger hair. There’s meadowfoam flower
seed oil for soft and shiny hair, a real rejuvenating force for those
suffering with dry or damaged lengths. The powerful
anti-inflammatory liquorice root extract reduces
redness and skin irritation, and minimises dark spots
from UV damage. They’re multi-tasking marvels and
no mistake.
Clients keen to shop clean will
also be thrilled to know that L’ANZA
Wellness is free from sulphates,
parabens and gluten, is vegan
and is manufactured in Southern
California using 85 per cent solar
power. Let’s end 2020 on some
good vibes, shall we?
RRP FROM £37
03330 142 444
lanza.com
CREATIVE HEAD
13
WHY DID YOU WANT TO BE A HAIRDRESSER?
I wanted to learn a trade that was creative
and sociable. It wasn’t until my cousin, a
really great hairdresser, suggested it that
I thought: ‘Oh yeah, go on then!’. I’m just
super lucky that I love it so much and
managed to train in a wonderful salon.
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?
My big highlights have been moving to
Sheffield and being taken in by Laundry. It has
brought some really great opportunities my
way, such as attending Guerrilla Quiff and
seeing some really mint hairstylists from
all over the country do their thing, as
well as meeting Rankin and watching
him photograph it all!
JENNIFER BALL
AGE: 22
SALON: LAUNDRY
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?
I honestly have no idea. I’ve never had a plan and I like to
keep it that way. The most important thing is to be happy
and enjoy what you do, at the moment that’s happening
tenfold. So, I’ll just keep at it – learning and meeting people.
WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG?
It’d be nice to do some
educating. Something I love
about hairdressing is how
you learn so many new things
everyday by yourself. It’d be
nice to share my own way of
doing things and turn it into a
sharing opportunity for other
stylists as well.
14
#CHedit
Inside
story
BLOW CITY GLASGOW
Located on the city’s Queen Street, BLOW CITY is a distinctly urban salon,
off ering guests a thoroughly Instagrammable beauty experience. Indeed,
blow-drys courtesy of celebrity stylist Jay Birmingham can be seen on the feeds
of Helen Flanagan and Jilly Cross. Ash concrete fl oors, a caged wash station
and positive pops of yellow throughout the space make the salon an uplifting
visit, with walls lined with neon lighting and positive quotations to inspire creativity
in the team. “The sunshine yellow was a bold move but it looks incredible
against the black and white,” says founder Fallon Carberry, who launched the
fi rst BLOW six years ago. “Neon signs bring more of a nightclub feel while
concrete panels and caging features add some architectural credentials.”
The 12 state-of-the-art hair stations are equipped with banana-coloured hair
dryers to service the blow-dry menu, and there’s an exclusive hair extension
area to amp up those fi nal fi nishes. In the basement you’ll fi nd UNBRANDED,
a concept space that brands can make their own and collaborate in.
HOT BUY
SIMPLE
SOPHISTICATION
Understated and elegant,
the Grandeur mirror
from Takara Belmont
captures that simple yet
chic aesthetic perfectly.
Available with a black or
brass-coloured lacquered
wood frame.
Price £480
020 7515 0333
takarahairdressing.co.uk
now open
HALO PATCHAM
Mirror, mirror on the wall… is the stunning
key feature at this beautifully blush salon
near Brighton from Natalie Mears.
CREATIVE HEAD
15
THE BUSINESS EDIT
SHOULD SALONS
RECRUIT RIGHT NOW?
AT SALON SMART LIVE, one subject
that popped up several times concerned
the question of recruiting new staff, from
apprentices upwards. One positive from the
Coivd-19 pandemic has been the spotlight on
hairdressing and the new-found appreciation
consumers have for it. “We’ve never seen this
kind of media coverage about hair,” admitted
Hilary Hall, the outgoing chief executive of
the NHBF. “That coverage actually changed
politicians’ perception of our industry. This
is an industry that the public values, and it’s
the time to capitalise.”
This now could have a positive impact
on new talent coming into the industry,
looking for careers in hair. And while the
NHBF’s recent survey found 21 per cent
of respondents predicted that further
redundancies were imminent without
government support, only about a third
thought they could
guarantee job security
for staff without extra
help. Since the survey,
the Job Retention Scheme and lockdown
support has been unveiled to help now the
furlough system has ended. So can salons
be more optimistic in looking for staff?
Simon Harris from Mysalonmanager has
an interesting take: “Recruitment has been
a massive challenge for all the salons we
work with, and I always say: ‘Take on staff
when you don’t need them. If you recruit
when desperate, you’ll take on anyone’.”
This was supported by Electric
Hairdressing’s Mark Woolley. “Find
someone who can have a positive impact on
your team – look for someone who can push
things forward,” he advised. “Even during a
pandemic anything can happen!”
RICHARD PHILLIPART
THE BOUTIQUE ATELIER
“I’ve always been passionate
about education. My
philosophy is that to be the
number one salon in a local
area you have to be always
upgrading and evolving.
I recruit for apprentices
year-round. We’ve taken on
four new apprentices this
year. Government support
is there [any firm hiring a
new apprentice aged 16 to 24
will receive £2,000] so use it.
I have a whole page in my
brochure dedicated to our
apprenticeships, selling it to
parents. If they’re thinking of
what their kids can do, I want
them to think of us.”
H …
NEED A LITTLE KNOW-HOW TO
NAVIGATE AND GROW YOUR
BUSINESS? FREDDIE BANKS,
GENERAL MANAGER UK & IRELAND
FOR KÉRASTASE AND SHU UEMURA
ART OF HAIR, IS HERE TO SHARE
SOME INSIDER KNOWLEDGE…
PREPARE FOR NEXT YEAR
AS WE TURN our attention to 2021, I wanted to ask
business guru and co-founder of Richard Ward Hair
& Metrospa, Hellen Ward, about what she’s learnt in
2020 and how she’s preparing for next year…
Q: How have you balanced
day-to-day of running the
business while building long-term
strategies for your brand?
A: I don’t think it’s possible to build
long-term strategies for any brand
at present. ‘The only way out is
through’ has become my mantra.
Getting into a position where you can quickly scale
up or down is vital for survival.
Q: With the power of hindsight, what would you
have done differently in the past few months?
A: I would not have done anything differently. Fluid
thinking is essential in a crisis like this and being
adaptable is key.
Q: What will be your key salon driver next year?
A: Being 100 per cent responsive to client
behaviours. Examining their behaviour and being
willing to change the business model to suit.
Q: What are you doing to book clients in for the
New Year? Are you offering any new services?
A: We will be expanding our range of alternative
therapies to include reiki, kundalini cleansing
massage and an altogether more holistic approach
to our Metrospa offering. Last year we started our
home visit service, Richard Ward To Go, so we are
well placed to service demand for home visits.
Q: How do you plan to motivate your staff and
what advice would you offer other salon owners?
A: The biggest motivator is job security and they all
play their own part in creating that at the moment.
We are ensuring the staff can track all their vital
KPIs to help them ensure their columns are full and
the vital re-book is part of the visit. It’s tough out
there and sharing the data with your teams has
never been more important. Each element of the
salon visit has an impact on a KPI, so making the
team aware of this helps them understand why the
need to deliver is so critical.
WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK
16
CREATIVE HEAD
#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest Salon Software and the Creative HEAD Reader Panel
Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK
ONCE EACH ISSUE of Creative
HEAD lands with our subscribers,
we speak to our Reader Panel to
ask them how their business is
going, in partnership with Phorest
Salon Software. We combine the
results from our Reader Panel with
research compiled by Phorest Salon
Software, using its client base of
salons from across the UK, to gauge
what’s going on in the industry
and discuss how to solve common
problems and challenges. This issue
we’re talking about how to maximise
retail during the Christmas period.
PERCENTAGE OF TURNOVER
ATTRIBUTED TO RETAIL SALES
9.2%
AVERAGE CLIENTS SPEND IN
SEPTEMBER (EXC. VAT)
£52.40
Top three most
impactful methods
for retail:
1. Consultation
2. Personal
Recommendation
3. Merchandising/
Display
HOW DO YOU
COMPARE?
How was business in September
compared with August?
How was business in
September 2020 compared
with September 2019?
THE MISSION: MAKING RETAIL MATTER AT CHRISTMAS
90% of
respondents offer
Christmas gift sets,
but of those, 28%
believe they have
no impact on the
bottom line
“Clients can sniff non-genuine sales a mile off . If you believe and take pride in your
work and the brand you use, the consultation just fl ows. Embed the ‘why’ and
impart your knowledge. It’s also important to focus on the repurchase. Too many
times I’ve seen stylists gain that commitment fi rst time, then not follow through.”
BEVERLEY BATES, THE RETREAT
SAME
25%
SAME
15%
DOWN
50%
DOWN
70%
UP
25%
UP
15%
25% sell retail
products online
60% sold retail
during lockdown
DID YOU KNOW…
RETAIL IS THE SIDEKICK
YOU NEED TO PLUG
YOUR REVENUE GAP
WHILE IT’S BECOMING increasingly diffi cult
to keep up with changing rules and regulations
across the UK, one objective remains clear:
continuing to run a successful salon.
There are many parts to achieving
this, particularly during these unique
circumstances, yet there’s one that we must
not forget about; retail.
Throughout lockdown, while many were
making the most of their Amazon Prime
delivery, many clients turned to their stylist to
purchase products, with the average salon
retail sales sky-rocketing 446 per cent. While
this number has dropped since lockdown
ended, the current average retail sales in a
salon has increased by 50 per cent compared
with pre-lockdown fi gures.
The good news doesn’t stop there. Clients
who purchase retail in-salon continue to
purchase retail regularly, at least fi ve times
a year with an average of 1.5 products per
purchase. What does this mean for you? Start
your clients on retail – you won’t regret it.
You may, however, worry that with less foot
traffi c in your salon, selling retail won’t make
a difference when it comes to plugging the
revenue gap.
The solution? The Phorest Online Store.
The Online Store is fully integrated into your
software and syncs directly with your clients
and your stock, making retail as easy as pick,
click and sell.
You can target customers by their product
purchasing history with intelligent fi ltering and
sell via social media, SMS and email using the
Phorest Marketing Suite.
Abigail Walsh is the regional
marketing manager at Phorest
Salon Software UK & Ireland.
Find out more at phorest.com
and @phorestsalonsoftware
CREATIVE HEAD
17
#BusinessEdit
LIFE
LESSONS
KEN’S CLINIC
GOT A BUSINESS HEADACHE?
LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
DESMOND MURRAY
ATHERTON COX
Stick to what you excel at.
I’m creative and I hated
every minute of the business
side of being a salon owner.
It choked me creatively,
and I’m so glad that I freed
myself from its restraints.
Go that extra mile. ‘Good’
just doesn’t cut it – it’s got
to blow my mind! I divided
my time between hair
and photography prior to
the lockdown. The time
out allowed me to review
and reassess my creative
resources. I’ve come out
the other side with far more
creative confidence.
Feel the fear and do it
anyway. One of my goals
is to focus more on colour
and explore all the new
technology and techniques
behind making my input
more awesome. My
awakening came at a Matrix
global show in Florida earlier
this year, where I witnessed
some amazing colouring.
Take time out. My life has
always been full-on and stays
that way until I burn out!
But having had this enforced
rest has made a difference
to both my creative outlook
and thirst for knowledge.
KEN’S DIAGNOSIS
Oh boy, Neil, you don’t need a pagelong
answer, you need me to write a
book! Let’s start with Covid-19. As I write we’re
experiencing regional lockdowns, infection
rates are rising and there is no real light at the
end of the tunnel. Salons are performing like
roller coasters. Buying patterns have changed.
By the time you read this we will be seeing
the after-effects of furlough and you and I will
be part of an industry that will probably have
built up its biggest debt burden ever.
One serious tip I will give you, as you say
you are planning a new salon in 2021, is to
make doubly sure you have checked all of your
numbers. The projections you will have done,
both financial and market-wise, will have
changed drastically over recent times. Update
and review before you commit. I would never
say: “Don’t do it”, because there are always
opportunities in tough times. But you must
have the right ‘product’ and you must have the
solution to a problem.
Your plate spinning challenge has a simple,
two-part solution that is sadly not quite so
simple to execute.
Part One: Systems. The bigger you grow,
the more you need systems to ensure that
each of your salons maintain your brand
standards. Every part of your business should
“I have my own product line,
I’m an extensions specialist
with clients travelling from
all over the country to see
me, and I’m planning a
new salon in 2021, which
will be my fourth. I’m
spinning a lot of plates,
and Covid-19 is a constant
variable to consider.
How can I ensure I keep them
spinning successfully without
any drop in the quality of service
and experience?”
NEIL MACLEAN
NEIL MACLEAN HAIR STUDIO
have clearly documented systems. A Big Mac
is a Big Mac, a Domino’s Mighty Meaty is a
Domino’s Mighty Meaty. All are produced
with brand consistency because of clearly
documented systems. As a highly-skilled
craftsman, systems may not drive you, but
as you grow you must also become a highlyskilled
businessman.
Part Two: Team. To maintain your brand
you need a highly committed, well rewarded
and highly motivated team. You cannot do this
alone and you will frazzle yourself if you try.
You probably now have even more
questions than you started with Neil,
and I am always happy for you to
contact me directly. Many years
ago, I reached the stage where, as
my businesses grew, I realised there
was stuff I didn’t know.
My final tip would be to
grow yourself. Learn the
things you never learnt
and embrace the things
that you may find
challenging. Reach
out like you did with
your question. Help is
out there. Good luck
in 2021.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?
Email KenW@365Hair.com or tweet @creativeheadmag
2019
18
CREATIVE HEAD
Be onlife
and share the now
Whether our experience is physical or digital,
what matters is sharing it.
Be inspired by the real and virtual colors
of the new ALFAPARF MILANO Collection.
alfaparfmilano.com
#BusinessEdit
STAY LEGAL: COVID-19 RULES
FOR SALONS IN ENGLAND
SOME IMPORTANT rules for salons in
England have been made a legal
requirement. Individuals and businesses
could be fined if they break them.
“First, the law now says that the
government guidelines for salons and
barber shops must be followed,” says
NHBF director Tina Beaumont-Goddard.
“Businesses that don’t comply will be fined
£10,000 and could be closed down.”
Another important legal requirement
that applies in England relates to
employees who have tested positive, live
with someone who has tested positive or
have been told to self-isolate. “It is now an
offence for an employer to knowingly allow
anyone who is self-isolating to come into
work,” warns Tina. “Employers will face a
fine of at least £1,000.”
Employees are also obliged to tell their
employer that they are self-isolating.
Enforcement is also being stepped up in
other parts of the UK.
Find out more at nhbf.co.uk/four-nations
NHBF to freeze
membership fees
NHBF MEMBERS will benefit from a freeze
on membership fees for 2021. The move is in
response to the challenging financial situation
many in the hair and beauty sector face as a
result of the Covid-19 pandemic.
“We know that this year has been a huge
struggle,” says NHBF director Tina Beaumont-
Goddard. “That’s why we also gave our
members a two-month payment holiday earlier
this year. We will continue to support our
members in every way we can as 2020 draws
to a close and we can hopefully look forward to
better times in 2021.”
Find out more at nhbf.co.uk/join
NHBF
ANNOUNCES
NEW CHIEF
EXECUTIVE
THE NHBF HAS welcomed Richard Lambert (pictured) as its new chief
executive, following the retirement of Hilary Hall at the end of September
2020. Hilary announced her forthcoming retirement at the start of the year,
but the Covid-19 pandemic delayed the search for a new chief executive as
the NHBF team swung into action to support members under her leadership.
Hilary joined the NHBF in 2013 and has since worked tirelessly for
members. She leaves an amazing legacy to build on and will be much missed.
Her replacement, Richard Lambert, brings a wealth of experience from
his previous roles, which include chief executive of the National Landlords
Association and the British Woodworking Federation. Before that he worked
at the heart of government as a parliamentary civil servant.
Richard said: “I am thrilled to be appointed as chief executive for the
National Hair & Beauty Federation and look forward to working with such
a vibrant, forward-thinking industry. I’m committed to understanding
our members and their concerns, shaping the organisation’s services and
communications to support them, and creating an open, empowered culture
from which we will continue to lobby government for change.”
New government support:
don’t miss out
FOLLOWING THE end of the furlough scheme in October, the government has announced
a raft of new measures to help support businesses and the self-employed. These include:
• A new Job Support Scheme to protect viable jobs in businesses that are facing lower
demand in the winter months due to Covid-19. The government will contribute towards
the wages of employees who are working fewer hours than normal. The NHBF supports
the latest measures, however is continuing to push for support for all tiers to reflect the
current circumstances, see nhbf.co.uk/scheme
• Find links to help for salons in Wales and Northern Ireland that have closed under new
restrictions at nhbf.co.uk/WalesandNI
• Salons and barber shops that deferred their VAT bills will be given the option to pay
back in smaller instalments. Self-assessment taxpayers can also benefit from a separate,
additional 12-month extension from HMRC on the ‘Time to Pay’ self-service facility.
• The self-employed grant scheme has been extended.
• Four temporary loan schemes are being extended and more flexible pay-back options
are available.
Stay up-to-date at nhbf.co.uk/updates and nhbf.co.uk/coronavirus
20 CREATIVE HEAD
YOU’VE GOT
THE POWER!
THE POWER IS IN YOUR HANDS WITH THESE TWO NEW
HAIRDRYERS FROM DIVA PRO. WITH NEXT-GENERATION
MOTORS, STYLING IS AN ABSOLUTE BREEZE
THERE’S NO TIME TO WASTE during the busy Christmas period so you need tools to help you stay on your
A-game. You need Diva Pro Atmos tools with futuristic digital motor technology and incredible power. We’re
talking 100,000rpm – they are the supercars of the dryer world. The two new Diva Pro Atmos dryers will blow
you away with their capabilities, and they weigh a fraction of typical dryers and produce hardly any noise. Once
you’ve tried Atmos, you’ll never look back. Which one revs you up?
DIVA PRO
ATMOS DRY
The powerful 2,000W Atmos
Energy Motor is less than onequarter
of the weight compared
with typical AC motors and
produces signifi cantly less motor noise too. The
100,000rpm motor is digitally controlled, ultra-fast
at drying and uses less energy than typical motors,
keeping things running up to 10-times longer.
WHY YOU’LL LOVE IT:
• Three heat settings, three speeds and dedicated
cold shot option
• Atmos Plus Conditioning System speeds up drying
time, improves manageability, increases shine, and
reduces frizz and static
• Includes 6mm and 8mm nozzle magnetic
attachments, plus a deep bowl professional diffuser
• Includes EU plug adaptor for travel and a 3m cable
DIVA PRO
ATMOS ATOM
The Atmos Atom is your ideal
drying tool for long days in the
salon, session work abroad or blasting through
rows of models at Fashion Week. It’s incredibly
lightweight for effortless styling without weighing
you down. Enjoy the same high-powered 2,000W
Atmos Energy Motor as the Atmos Dry for superior
drying results and longevity.
WHY YOU’LL LOVE IT:
• Three heat settings, three speeds and dedicated
cold shot option
• Atmos Plus Conditioning System speeds up drying
time, improves hair manageability, increases shine, and
reduces frizz
• Includes two magnetic attachments – 6mm and 8mm
nozzles
• Includes EU plug adaptor for travel and a 3m cable
RELISH THE POWER OF ATMOS FROM DIVA PRO IN THE PALM OF YOUR HAND.
FOR MORE INFORMATION, EMAIL HELPDESK@SALONEUROPE.COM OR VISIT DIVAPRO.CO.UK
CREATIVE HEAD
21
THE BIG IDEA
SALON
RE:SOURCE
‘BUSINESS AS USUAL is not an option’. So begins the introduction to Salon
Re:Source, a sustainable salon toolkit created by Anne Veck and Keith Mellen
(pictured above), the duo at the helm of the award-winning Anne Veck salon in
Oxford. They believe fervently that the hairdressing industry has the power to make
a real difference. “Salons use huge amounts of energy, water, plastic and chemicals, and
produce large amounts of waste,” they explain. At the Oxford salon, the team has been
working hard for some time to reduce energy usage, lowering the salon’s and their clients’
carbon footprints, reducing waste through more efficient systems and using ethical and
sustainable products and packaging where possible. It has been a concerted effort, and now
the pair wants to share what they’ve learnt with UK salons to encourage them to do the same.
A study by Southampton University Business School showed that if a small, four-seater
salon adopted its eco hair and beauty suggestions it would save 24,150kWh of energy,
286,000 litres of water and more than £5,300 a year in cost savings. At Anne Veck Oxford,
the team has cut its carbon emissions and energy costs in half, saving £3,000 every
year since 2012. That’s £24,000! The toolkit is broken down into three sections: easy,
low-cost, quick wins; steps that require a little more effort and cost; and major
changes that require bigger investments. For immediate, maximum, positive,
world-changing action, there’s a trio of top tips: change from cotton
to biodegradable towels and gowns; switch to a green energy
provider; and move to sustainable and ethical product
suppliers. You can access the toolkit at
bit.ly/SalonReSourceUK and start going a
little greener.
Photography by Magic Owen @magicowenphotography
22
CREATIVE HEAD
2.
1.
2.
SCAN HERE
TO SHOP ONLINE!
OR FIND YOUR NEAREST STORE
3. 5.
4.
7.
6. 7.
8.
9.
5.
10. 11.
12.
1. 075611 Tigi Bed Head Volume Blast £10.50 / 2. M20017/18 Moroccanoil Mini Must-Haves £5.33 / 3. LWA Monu Luxurious Anti-Ageing Winter Duo £11.00
4. HRM17 OPI Shine Bright Nail Lacquer Mini Christmas Cracker £8.70 / 5. 267050 It’s a 10 Holiday Conditioning Trio £18.00 / 6. 1405AC20 Beauty Pro Advent
Calendar £32.50 / 7. hara Gel Autumn/Winter Gel Polish £4.99 / 8. 07418 iQ It’s All About You Trio £9.99 / 9. 026428 Alfaparf Semi di Lino Moisture Tin £15.00
10. 15692 Olaplex Holiday Hair Fix £38.00 / 11. 13487 Olaplex Hair Repair Trial Kit £14.00 / 12. M20015 Moroccanoil Holiday Set Hydration £20.72
0345 201 0825 | ASTONANDFINCHER.CO.UK
Wella TrendVision Award 2019 Final
Photography: Oliver Driver
#WELLATVA
A VISION OF
VICTORY
2020 COULDN’T STOP THE ICONIC WELLA PROFESSIONALS TRENDVISION AWARD
COMPETITION – ITS EVOLUTION JUST MADE IT EVEN MORE ACCESSIBLE AND MORE
EXCITING. NOW MEET THE NAMES WHO STEPPED UP TO THE CHALLENGE AND WON!
THERE MIGHT NOT be the legendary celebration at
London’s Roundhouse this year, but despite the challenges
of 2020, Wella Professionals has gone above and beyond
to ensure its iconic competition continued, giving talents
across the UK and Ireland the opportunity to showcase just
what they can do when given that creative outlet.
It was the most accessible TrendVision Award as, for
the first time, the competition had a digital format. The
result? More than 1,000 photographic entries on Instagram!
Next, for the Digital UK Regional & Ireland Heats, 840
competitors had to record a video sharing details about their
photographic entry, with 66 making it through to the Final.
Now things got serious! Following a digital briefing by
Wella Guest Artist judges, competitors were required to
create a final new look on a head block or on a model.
It was then over to a veritable Who’s Who of more than
40 prestigious judges, each chosen for their hairdressing
expertise – think Zoë Irwin, Jayson Gray, Robert Eaton,
Warren Boodaghian, Andrew Dunne, Luke Benson,
Leonardo Rizzo, Dom Capel and Kerry Hayden. Phew! And
these finalists were never alone; Wella was there every step
of the way with digital mentoring that included video briefs,
Zoom mentoring sessions and top tips from judges.
And the prizes? Exceptional! Yes, winners receive Wella
Education packages and trophies, of course. But that’s not
all… Gold winners will also enjoy a photoshoot experience
to recreate their winning look, as well as a two-day shoot
with leading industry photographer Kai Wan, mentored
by Wella Guest Artist Darren Ambrose. Together, they will
create the TrendVision Award 2020 Winners’ Collection,
which will be featured in trade press. And there’s even more
– Gold winners are in with the chance to secure a place at
the incredible Wella Destination global event, while also
receiving digital mentoring in 2021. It’s career rocket fuel!
“This is our way of giving back to the industry,” says
Allison Hargreaves, national education operations and
events manager UK & Ireland for Coty Professional Beauty,
“and we are delighted to be offering such incredible
inspiring prizes that will genuinely help further careers. I’m
certain we have discovered some new stars in the making.”
Now, 27 winners from six categories in the UK and Ireland
have been crowned, all announced via Wella’s Instagram
@wellahairuki. Victory is theirs! Want to know the 18 names
who’ve got the vision? Of course you do!
24 CREATIVE HEAD
UK COLOUR ARTIST
MASTERS OF THE CRAFT
MEET THE UK WINNERS OF THE 2020 TRENDVISION AWARD
UK COLOUR SPECIALIST
CREATIVE HEAD ADVERTORIAL
GOLD
Kasey Garrett
Goldsworthy’s Hair
SILVER
Stewart Fereday
Hairven
BRONZE
Pamela Cooney
Toni&Guy, Birmingham
GOLD
Sophie-Rose Goldsworthy
Goldsworthy’s Hair
SILVER
Radoslaw Lewandowski
McIntyres
BRONZE
Claire Adamson
Sophie Butler Hairdressing
UK CRAFT ARTIST
EDITORIAL LOOK UK & IRELAND
GOLD
Annabel Payne
Toni&Guy, Salisbury
SILVER
Stephanie Darbyshire
Toni&Guy, Deansgate
BRONZE
Marie Ramminger
Dream Hair
GOLD
Rita Tuska
Joseph Ferraro Hair
SILVER
Ayesha Caunt-Buonocore
Hairven
BRONZE
Denise Platano
Toni&Guy, Victoria
MEN’S HAIR UK & IRELAND
STYLE MASTER UK & IRELAND
GOLD
George Smith
Toni&Guy, Salisbury
SILVER
Barry Kieran
Signature Hair
BRONZE
Allan Kingsland
Zanders Hair Design
GOLD
Aoife Pomphrett
Wonderland
SILVER
Ryan Coates
Toni&Guy, Sutton Coldfield
BRONZE
Clarissa Codalonga
Toni&Guy, North Audley St.
“It’s incredible that Wella Professionals
managed to go ahead with the
TrendVision Award 2020, despite the
challenges of adjusting the whole
competition format. The winners should
be incredibly proud of their achievement”
ROBERT EATON, WELLA PROFESSIONALS
AMBASSADOR COLOUR
TRENDVISION AWARD 2021 – WHAT YOU NEED TO KNOW!
• Entries open 10 February 2021 – get that date in your diary!
• Enter via Instagram – it’s easy and accessible!
• The Xposure student competition will now be part of the TrendVision
Award with its own category
• Entries close 10 March 2021
• Photographic winners announced 31 March 2021
Have you got what it takes for the Wella Professionals TrendVision Award competition in 2021?
Contact the Wella Events Team on wellaevents@cotyinc.com or visit wella.co.uk/trendvision
@WellaUKI
@WellaHairUKI
#WellaTVA #TrendVision2020
CREATIVE HEAD
25
COLOUR VISION
WE’RE ON TO THE HOME STRAIGHT FOR CHRISTMAS, AND COLOUR REMAINS
A HOT TOPIC AS WE FACE A HIGHLY UNUSUAL SEASON…
IN ASSOCIATION WITH
A FRESH TAKE
In need of a burst of inspiration? Experience the perfect introduction
to Wella’s newest product launch with ‘Discover Color Fresh
Masks’. This free, 30-minute online webinar is presented by Wella’s
expert technical educators, and gives you a glimpse of the colourful
new line-up. Discover what type of client the Color Fresh Masks are
most suited for, see real results and learn what a great new retailing
opportunity they represent for your salon.
Go to education.wella.com to view the webinar.
Alternatively, try the new Color Fresh Masks out for yourself
as part of the Colour Genius and Insta-Ready Colour education
courses at the London, Manchester or Dublin Studios. Both courses
offer the chance to push your creative boundaries and experiment
with the full portfolio of colours, while building up your knowledge
and confidence in creative colour techniques.
For course information, dates, and online booking,
go to education.wella.com.
THE COLOUR CLINIC IS OPEN…
EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS THE WIDER INDUSTRY. SUZANNE ALPHONSE
SPEAKS OUT ABOUT HOW YOU CAN PROVE TO YOUR CLIENTS THAT YOUR EXPERTISE IS WORTH THEIR TIME IN YOUR CHAIR
“A big challenge I have as a colourist is getting the artistry of what I do across to the
client – I’m really up against home hair colour, there’s great technology now and it’s so
convenient. Offering something simple like an all-over regrowth colour really puts us in
a tricky position. Does the client value that service enough to take hours out of their day
and spend £100? A service like Luxelights is perfect. It can offer that coverage of greys or
blending, depending on their needs, to create that youthful element to their colour. Before,
clients liked to see lots of highs and lows, lots of contrast, but that really youthful look comes
from seamless, professional blends. The new Koleston Perfect ME+ Pure Naturals shades give
such a fantastic, natural colour result – enough for people to notice that someone looks great, that something’s
changed, rather than ‘wow, you’ve had your hair coloured’. My clientele has had a massive shift towards
natural-looking colour – I think everyone’s a little afraid of if we go into another lockdown, what that grow out
will look like.
“With Luxelights I can manage that regrowth and, with an extra 10 minutes, I can place some foils to develop
seamlessly, gloss at the end, and give clients something different that they just can’t get from a box colour. The
colour is personalised, so it’s also harder for them to go to another salon or colourist and helps to cement their
relationship with me. I can offer them something different every time they come in without them having to spend
that extra time, but they still see the artistry of what I’m doing.”
26 CREATIVE HEAD
#ColourVision
SHELFIE TIME
The launch of the new Color Fresh Mask is so exciting!
With 11 products across two ranges, Color Fresh
Masks are so much more than a conditioning mask.
There’s no need for a skin allergy test, they can
be applied on the day in-salon, and also used to
maintain professional colour between colouring
services. The seven natural shades give a visible colour
refresh and enhanced shine, while the four vibrant shades offer a visible
colour transformation that will fade true to tone. It’s a great way for
blondes to experiment for the weekend or a special event, or for colourshy
clients who want to try a colour before committing. The incredible
conditioning formula leaves hair feeling smoother and looking healthy.
My clients and I love them!”
CREATIVE HEAD ADVERTORIAL
ZOË IRWIN, WELLA PROFESSIONALS UK COLOUR TREND EXPERT
@ZOEIRWINHAIR
WHY I’M
WELLA
I’ve worked with Wella products and ranges for more than 25 years now and I still
love the company as much as I did on day one. Wella Professionals has always been
the perfect fit for me and my salon. Over the years not only has Wella developed
amazing products, but the in-house education we have received has also enabled
us to really grow the Medusa group. We’ve embarked on everything from the
industry-leading Wella Master Colour Expert programme to in-house education on
homecare. Wella really has delivered for Medusa. I’m also a big fan of the Wella
Studios – they make in-person courses really accessible to all hairdressers.
“During these uncertain times Wella has been a true partner constantly finding
ways to engage with us. I’m looking forward to many more years of working with
the best product company around and seeing what the next 25 years brings us,
as Wella never stands still.”
COLIN MCANDREW, MEDUSA, EDINBURGH
@COLIN_MEDUSA
KEEP YOUR CLIENTS HAPPY WITH EFFECTIVE AND EFFICIENT COLOUR SERVICES. THE WELLA PROFESSIONALS EXPRESS HIGHLIGHTS MASTERCLASS, FEATURING WELLA
PROFESSIONALS AMBASSADOR COLOUR, ROBERT EATON, IS A SHORT ’N’ SWEET DEMONSTRATION ON HOW TO USE HIGHLIGHTS TO INCREASE PROFITABILITY AND SAVE YOU
TIME DURING BUSY PERIODS. BEST OF ALL, IT’S TOTALLY FREE FOR ALL HAIRDRESSERS. GO TO EDUCATION.WELLA.COM TO FIND THIS AND LOTS OF FREE INSPIRATIONAL
AND PRACTICAL EDUCATION, FROM COLOUR AND STYLING TO PRODUCT KNOWLEDGE AND BUSINESS SKILLS
@wellahairuki #WellaColour #MakeChange
Wella Professionals
CREATIVE HEAD
27
Wild
& FREE
COLOUR FOR ALL OCCASIONS. COLOUR FOR ALL CLIENTS. COLOUR THAT CARES
FOR HAIR. THIS TRIPLE THREAT IS WHY COLOURISTS ACROSS THE WORLD TRUST
WELLA PROFESSIONALS KOLESTON PERFECT ME+
28 CREATIVE HEAD
*Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe.
Always perform an allergy alert test 48 hours before each colouration. Strictly follow safety instructions and consult wella.co.uk. If your client has ever experienced an allergic reaction to hair colourants,
you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.
WITH SO MUCH incredible technology out there, it’s
astounding how many brands have stuck to old-fashioned
permanent colour formulas, utilising nearly identical
molecules and active ingredients (such as PPD and PTD) as
those devised in the 1800s. Sure, there were tweaks over the
decades, but clients continue to develop potentially serious
allergies to PPD and PTD – both known sensitisers.
Wella Professionals Koleston Perfect ME+ took more than
seven years to develop but it was worth the wait, emerging as
one of the biggest game-changers in hair colour. The patented
scientific breakthrough was the result of more than 3,000 test
formulations, and opened colourists’ eyes. It removes the
Joanne Roe
KH HAIR
@joanne1368charliehair_
“Now more than ever I can
absolutely guarantee I will
achieve the results I desire
using Koleston Perfect ME+.
I love its versatility and that
you can use it on anyone.
It’s our ‘go to’ product in
the salon as the choices and
combinations are endless.
Our salon is lucky to be able
to stock the whole range
and I am spoilt for choice!
I particularly love the new
Pure Natural shades. I am
so excited to see what Wella
Professionals creates next.”
Sophie B
COLOUR ME SOPHIE B
@colourmesophieb
“The sassy scientists at
Wella HQ have brought
us the most revolutionary
and innovative permanent
hair colour ever! Koleston
Perfect ME+ is so rich and
luxurious, it’s an absolute
pleasure to use. My favourite
shade is 88/02. It’s a total
game-changer – so rich but
so ultra-cool. I love using
it as a root retouch on
balayage. Koleston Perfect
ME+ is so much more than
tubes of permanent colour...
It’s a colourist’s dream!”
need to rely on antiquated formulas, meaning clients are a
staggering 60-times less likely to develop an allergy to colour.*
ME+ and its partner innovation Pure Balance Technology
are exclusive to the Koleston Perfect line. In combination,
they have more than 20 patents and are proven to deliver
vibrant, rich colour with less damage, use after use.* The
secret behind Pure Balance Technology’s effectiveness is
its ability to minimise the formation of cell-damaging free
radicals. The result? Better balance of tone from root to tip,
better control of depth and up to 100 per cent grey coverage.*
Let these Wella Professionals colourists share what they love
about Koleston Perfect ME+ and be inspired…
Joe Clarke
JOSEPH HANNAH SALON
@hairbyjoejoseph
“I love the way Koleston
Perfect ME+ mixes, it’s
easier to apply than ever and
the coverage is incredible.
The new cooler Pure Natural
shades are great, and I can
always find something in
the range to suit everyone’s
skin tone. The range allows
me to be truly creative and
unafraid to mix. It’s great
how Wella Professionals
brings out new shades all
the time – it’s so clever with
shades, it’s always just what
you want.”
It’s only natural
There’s a shade for everyone with Koleston Perfect ME+, and Wella Professionals is constantly formulating
new tones and shades to keep you in demand from trend-focused clients. The Pure Naturals range has
expanded to give you even more choice for grey coverage. The new Resistant Cool Cover shades deliver
100 per cent coverage with intense cool tones for an anti-brass effect, which mix perfectly with the other
Pure, Ultra and Resistant Cover tones. Choose from 88/02, 77/02, 66/02 and 55/02.
Discover how Wella Professionals Koleston Perfect ME+ can revolutionise your colour work.
Explore the potential for your colour business at education.wella.com
@wellahairuki #WellaColour #MakeChange
Dean Vinning
& Dean Robertson
SIXTH SENSE SALON
@sixthsensesalon
“We specialise in creative
and corrective colour, so it’s
important to us to have the
very best product. When
Wella released the Koleston
Perfect ME+ range and we
started testing clients and
using the product, we were
amazed with its versatility.
The Pure Balance Technology
has the capability to give
an even result on hair with
multiple levels of porosity
while maintaining excellent
hair health.”
88/02
66/02
77/02
55/02
CREATIVE HEAD ADVERTORIAL
CREATIVE HEAD
29
luxelights
upgrade your root touch-up
to a colour with luxurious dimensions,
subtle lights and soft shadows.
Grey coverage
just got cooler
RESISTANT COOL COVER SHADES FOR
100 %
COOL, GREY COVERAGE
55/02 66/02 77/02 88/02
FIND OUT MORE:
Talk to your Account Manager/Education Team or visit
education.wella.com
uk.wellastore.com | @wellahairuki | #WellaColour
Watch
Learn
Love to create
THE TEACHINGS
A NEW VIDEO TUTORIAL SERIES FROM CREATIVE HEAD
Commercial looks
Original inspiration
From one hair pro to the next
NEW ON SITE
Josh Denham
Accessorised beachy waves
Stephanie Kocielski
Every-girl blow-dry
WATCH NOW AT CREATIVEHEADMAG.COM/THE-TEACHINGS
CREATIVE HEAD PRESENTS
THE ROOT OF IT
A COLLECTION OF PODCASTS IN PARTNERSHIP WITH TREATWELL
NEW EPISODES
AVAILABLE NOW
SERIES ONE: LISTEN TO WHAT THE MAN SAID
Opinion-driven exchanges about the modern male client and what makes him tick
SERIES TWO: THEN AND NOW
Visionary salon owners on being the boss and the changes they’ve seen across the years
SERIES THREE: THE EDITOR ASKS
Creative HEAD editor Amanda Nottage probes creative and business experts on exactly
what they do and the industries in which they do it
Listen at creativeheadmag.com/podcasts
or search ‘The Root of It’ on all major podcast platforms
MAKING
THE CUT
SLATE Hair Education specialises in bite-sized advanced cutting courses that are affordable for all
TO BE A successful hairstylist you need two things: a vision of the
work you want to create; and a repertoire of skills that will allow you
to realise that vision. SLATE Hair Education – a new academy in
London’s Soho – has been set up with the specific purpose of giving
you the skills you need to master hair and unlock your full potential.
To help you create your vision.
The brainchild of Gregory Charalambides and Michael Pitsillides
(both ex-Sassoon), SLATE specialises in advanced cutting skills
delivered in short courses by highly-experienced educators and in
small class sizes – never more than seven students per teacher. This
intensive, hands-on approach is the best and most effective way to
learn, enabling you to cut faster and more accurately than you did
before and therefore elevate your clientele. Whether you’re a newlyqualified
stylist looking to refine your skills or a highly-experienced
stylist looking to refresh, you’ll leave the SLATE Academy feeling
stronger, more confident and more inspired.
And there’s more. Fully aware that hairdressing training is often too
expensive for young hairdressers, SLATE is on a mission to deliver
education and guidance at an affordable price. The team has put
together programmes that deliver 12 days of education a year at
just £175 a day, plus affordable payment plans to help spread the
financial load – extraordinary! It’s even got free step-by-step videos
recorded live on their social channels – each one teaching a new cut
while the SLATE teams answer questions from its global audience.
In an uncertain world, your hairdressing skills are your most precious
assets, opening up new creative and financial opportunities at all
stages of your career. SLATE Hair Education can make a difference in
just two days, so book now to secure your brighter future!
36 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
GEOMETRIC SERIES
Three courses of two days each
Guiding you to become a confident cutter
by teaching the core of all haircuts.
ABSTRACT SERIES
Three courses of two days each
Focusing on design so you can create
more dynamic and modern tailored cuts.
CREATIVE
Two-day hands-on course
Creative is about becoming an artist. Learn
how to break a haircut in just the right way.
MEN’S
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Gives you the structure to perfect hair, with
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CURLS
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Curly hair has its own structure. Learn the
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RAZOR
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Stylists of all levels can use this class to
learn the art of carving hair with a razor.
WATCH FOR FREE
SLATE is offering opportunities for third-year apprentices to observe classes for free.
Send an enquiry at slatehair.com
Gregory Charalambides, co-founder
of SLATE Hair Education
Michael Pitsillides, co-founder
of SLATE Hair Education
TO BOOK A COURSE VISIT SLATEHAIR.COM. FOLLOW THE SLATE TEAM @SLATEHAIREDUCATION TO WATCH CLASSES
AND SHOWS IN REAL TIME AND GET AN INSIGHT INTO HOW THEY TEACH
CREATIVE HEAD
37
There’s a great big question mark
over everything – how can you run a
business with confidence when so much
is unknown? Prepare for what you
can, and be ready to face the future.
Creative HEAD is here to help, the
fourth emergency service in your time
of uncertainty, with a toolkit for 2021.
Let’s make sure you’re…
MONEY MAKES THE WORLD TURN
Your savings have taken a hit, and cash flow is a weekly, if not daily,
struggle. We saw an exhausting Christmas-in-July situation, with
clients booking in droves, but then silence followed for many, there’s
a lack of Christmas parties to bank on and some salons closed due
to regional lockdowns.
If cash flow is a huge concern, Henry Ejdelbaum, managing
director of AIMS Accountants for Business, recommends a saving
mindset: “Ask an accountant to do a cash and savings review and
analysis of your business. They will charge you for this service, but
it may save you money in the long run as you’ll understand better
where and how your money is spent.”
Booking software and looking at your turnover forecast are also
important. He says: “If your turnover is likely to fall below the VAT
threshold, you may want to consider reviewing your VAT registration.
You may be better off not being registered.”
Brian MacMillan, salon director at F&M Hairdressing, agrees that
money management is key to survival. “Cash is king. We have
actively saved money since the day we opened,” he says. Each
month Brian and his accountant adjust and assess. “We’re focused
on strengthening our financial position over the next 12 months,
having used the majority of our fund throughout the closure in
2020,” he explains. He points to minimising stock, raising prices and
promoting affordable express services to get clients spending again.
Aston & Fincher and other wholesalers should be on your checklist
too – keep an eye out for products that could save or make you
serious money, from Christmas collections to deals on colour.
38
CREATIVE HEAD
Antony Rawlings
Creative director, Lockonego
“Like everyone else, we had a mad July and August. Spaces were like
gold dust, and then it dropped off a cliff. We want to try and minimise
those peaks and troughs. All our staff have been prepped to give
their clients a journey up until Christmas, to get a minimum of two
appointments out of them between now and then, maybe a maintenance
gloss and then highlights again later. We’re also skin testing as many of our
cuts as possible to try and smooth that transition. Then we’re creating a
Lockonego membership card for existing clients. The standard card costs
£100 a year, for a percentage off services and retail and entry into monthly
prize draws, while our Black Card offers more.
“Our other idea is for new clients: on their first visit they’ll get 10 per cent
off, 20 per cent on their second visit, then double again for 40 per cent
off their third visit. Hopefully within those three visits, you’ve made them a
permanent client. We’ve never really done discounts but we’re going into a
totally different set of rules this Christmas, so I think our own rules need to
be checked too.”
The colour clients to target
BLONDES ARE THE KEY CLIENTS TO BOOST
YOUR BOTTOM LINE. JAMES HORN, SALON
DIRECTOR OF MD BEAUTY LOUNGE IN
GLASGOW, SHARES THREE IDEAS TO HELP
• Why not do a small root tap with your toner to
create a soft shadow and give longevity to your
client’s global blonde coverage?
• A balayage look is a great transition for those
looking to soften old highlights. Work with global
root stretches to create depth.
• Offer a gloss and blow out for those that may
have extended appointments. Guests may be
extending their time between visits, but this is
prolonging their existing service.
MAKE SURE YOUR COLOUR CLIENTS DON’T GET TO
CHRISTMAS WITHOUT A TRIP TO YOU. CREATE A JOURNEY…
If you’re looking to start afresh, Zalon Colour
Remover is a brilliant upsell. Its low cost (about
£7.20, including VAT, per application) can net
you a cool £40 easily for the service. It takes
around 30 minutes, during which you can get
on with mixing and prep work.
Wella Professionals’ new Color Fresh
Masks are a quick, effective colour
option in-salon that can also be
used between appointments to
deposit colour and maintain hair
health simultaneously.
Talk up the conditioning side of
colour; too many clients still think
that colour is flat-out bad for their
hair. The new demi-permanent
Karen Thompson
Owner, KAM Hair and Body Spa
“We’re seeing clients prolonging their return to the salon after
getting used to leaving their hair for long periods during lockdown.
With safety measures for the festive period still uncertain, colour
packages are a great way to get clients to book in more regularly
and take advantage of an offer. We are offering colour regrowth,
a deep treatment and a blow-dry with a graduate stylist for only
£40. We’re also doing bundles featuring balayage with a homecare
shampoo and conditioner or a deep-conditioning treatment in the
salon. The total price is discounted, but we’re still getting a decent
rate for our time – we are intending to run a limited amount of these
each week to help fill columns and gaps.
“Bundling services can help to fill in a significant amount of time
in a column, rather than just an hour that a cut and blow-dry fills. It’s
also good for the client, who can get pampered at a great price.”
Crema XG range from Paul Mitchell Professional Color is
vegan, paraben-free, no ammonia and creates a deeply
conditioned finish. Or look to the new KeraLuminous and
KeraBrilliance ranges from smooth sensations Keratin
Complex. These new formulations are enhanced with
keratin to strengthen and smooth even as it colours.
L’Oréal Professionnel is introducing three new
speedy services to its salons designed as interim colour
solutions, while keeping clients engaged in the colour
journey. Halo Highlights offers a pop of brightness, Gloss
and Go gives neat neutralisation in a flash, while Boost
Your Balayage helps to refresh the colour in half the time.
CREATIVE HEAD 39
SKILLS AND
THRILLS
Salon Smart Live is now available on-demand, in case you missed
the big day. For £35 you get to watch it all again and make notes
from some of the best in the business, as many times as you like for
up to 12 months. Prefer to listen as you cut and colour? Our new
podcast The Root of It features frank and honest conversations about
all aspects of the industry, from key players including John Vial, Jody
Taylor and Mark Maciver. Freelancers aren’t left out either; look out for
Self/Styled Sundays, a Zoom event where you can tap into practical
advice as well as money off at Aston & Fincher’s online shop. Visit
creativeheadmag.com for more information on them all.
The move to digital education in lockdown has now seen some
of the largest names hone their offerings to provide better-thanever
access to top tier names and courses. As an industry it can
be incredibly diffi cult scheduling in training… and that was before
Covid-19. L’Oréal Professionnel has a new solution for this – Practical
E-learnings called Getting Started on its Access platform.
Keen for a fresh challenge and the opportunity to express yourself
and meet other independent artists? Then the Matrix Colour
Collective could be just what you’re looking for. Whether in-salon or
a freelancer working independently, the Colour Collective welcomes
all hairdressers and is supported by Matrix education and its
professional colour and haircare portfolio.
And now you can become part of the world of Sassoonline, as the
iconic education brand unveils a new digital platform. It offers 24/7
access to the Sassoon Academy; the entire Sassoon Education
Library; exclusive courses and events (with savings on any online
course) and access to the global Sassoon Academy Team. It even
has a virtual salon apprentice programme.
Post those transformations! Spread the word through testimonials!
People need to be reminded about you – there’s a lot of things going
on in the world, but hair is an everyday accessory. It’s time to remind
clients to take time for themselves… and to give that time to you.
Cimone Cheveux, a freelance stylist based in Berkshire, has been
dedicating more time to creating hair for shoots to showcase her
skills. But fi nished looks aren’t the only things being broadcast on
social media. “Clients like to see that you’re current and relatable,”
she explains. “Being present and engaging on these platforms really
can work wonders for your business. TikTok is fun and you’re able to
show another side of your business with dances or games with the
team, or behind the scenes in the salon and on shoots.”
Jennifer
Linton
and Jaye
McDonald
Co-owners,
Linton & Mac
“We’re making the most of Instagram
right now, especially the new feature Reels, to
let the client feel the vibe of the salon and team members
through video. We fi nd it benefi cial to showcase what the
client will expect when they visit us. A lot of clients are still
anxious about the new normal and keeping in line with the
rules. We make sure we’re clear on what they can expect.
“Social media is a great way to show clients what
services are on offer and to be totally transparent with what
they should expect cost-wise. Being open and honest
with this will stop any awkward moments when it comes
to the bill. Instagram Stories are great for putting up any
last-minute cancellations, too!
“Don’t just focus on your own Instagram either; check out
what hair educators have got on their accounts in terms of
potential training videos for the team to get creative on dolls’
heads. Use any white space to your advantage
to brush up on some new skills.”
Sassoon
40
CREATIVE HEAD
@dunehairdressing
@the.little.hairmaid
@no17seaham
@heltsyjuuksesalong
All the
right moves
CORRECT ANY COLOUR WITH COMPLETE CONFIDENCE AND ADD EXTRA SERVICE
INCOME TO YOUR BUSINESS, WITH ZALON COLOUR REMOVER FROM HAIR TOOLS
*Does not remove bleach as bleach permanently alters the natural pigment of the hair
YOU NEVER KNOW what you’ll be faced with when your client sits
down in your chair. Sure, there are plenty of clients who don’t stray too
far from their regular highlights or trims. But with lockdown box dyes,
working-from-home vivid colour experiments and trend-obsessed
guests who want what KKW or Kylie Jenner have just unveiled on
Instagram, there are plenty of clients who present that bit more
of a challenge. It’s understandable if colour correction leaves
you feeling a little anxious. You need to be ready for anything…
Be prepped to prime the perfect blank canvas for whatever
your client desires with Zalon Colour Remover. This clever
cleanser, available from Hair Tools, removes all oxidised hair
colour and delivers around three to four levels of lift. The bleachfree
and ammonia-free colour remover means you can offer a healthy,
quick and stress-free colour removal* in three easy steps and in a
development time of 30 minutes, with no damage.
That also means it can be used as many times as you need, and hair
can be coloured immediately after the process. Oh, and with a vegan
formula that contains argan oil, she’ll adore the feel of her nourished
and moisturised hair, too.
And what’s even better? This is a service that costs you so little
– we’re talking about £7.20 including VAT per application, yet you
can charge about £40 for the professional treatment. And with the
30-minute development time, you could see another client, too!
Picture the smile on your client’s face (we can see past those
masks!) when you deliver the colour she didn’t think was possible.
Think of that feeling of satisfaction, knowing that you created that
fabulous fi nish… with Zalon Colour Remover’s help, of course.
WHY STYLISTS LOVE ZALON COLOUR REMOVER
“Zalon Colour
Remover lifted a
couple of shades to
her natural colour,
perfectly even and
mega glossy. It felt
like completely
different hair!”
MAJESTIC HAIR
BOUTIQUE
“I love that
the hair condition
isn’t compromised – I’ve
achieved excellent results
each time. Being able to
colour straight after too
is a big win”
THE LITTLE
HAIRMAID
KICK THE FEAR OF COLOUR CORRECTION AND DELIVER A FABULOUS-LOOKING FUTURE WITH ZALON COLOUR
REMOVER, AVAILABLE NOW FROM HAIR TOOLS. CALL OR VISIT WWW.HAIRTOOLS.CO.UK.
FOR MORE INFORMATION ON ZALON PRO LONDON, VISIT ZALONLONDON.COM
“Zalon is
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and there is no
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CATH POWELL
41
The
wealth
of self
Welcome a new vegan
haircare range that empowers
self-care and self-expression –
My Hair. My Canvas. by Alterna
42
CREATIVE HEAD
EVERYTHING CHANGED IN 2020, and no-one saw it coming. The impact of world
events has seen consumers now more acutely aware of the importance of self-care, more
proud of their individuality and more focused on self-expression. Help your clients build
upon those foundations…
Alterna, the luxury haircare name that eschews harsh chemicals and additives, is
celebrating the self with My Hair. My Canvas., an entirely new, 100 per cent vegan
product range. Building upon the belief that haircare is self-care, My Hair. My Canvas.
is here to help empower the Millennial to define beauty on their own terms. Versatile,
unique and indulgently playful, this line-up has everything to prime the ‘canvas’, to
create the look and to extend that style to see them through whatever they want to do.
Self-care is the new luxury; clients are increasingly ingredients-conscious, clean
beauty-minded, ever-learning and proudly unfinished – you’re helping fuel and craft a
work in progress. These bottles, pumps and tubes are delivering little luxurious moments
of self-care, full of transformative textures, uplifting aromas and endless opportunities to
unleash whatever your client wants to express.
My Hair. My Canvas. is all about maximum impact on hair with minimal impact on the
environment, formulated without sulphate surfactants, phthalates and synthetic colour.
This is a modern take on style, with sustainable packaging alongside high performance
and high standards of purity and efficacy. The secret ingredient is an infusion of
sustainably harvested botanical caviar, known to help improve moisture retention and
smooth the cuticle to add bounce, shine and strength. These vegan formulas elevate
haircare from a routine to a serene ritual, but one that’s also fun and effortless for
completely customisable, beautiful finishes.
The tools are in their hands across three My Hair. My Canvas. line-ups. Prime – prepare
your canvas with lathers that are luxurious and invite you to linger. Create – develop your
look with transformative textures that are surprising and indulgent. Extend – complete
the style with mists that marvel and make everything come together, just how you want
it to. Now more than ever, it’s important to take care of ourselves and elevate what might
once have been seen as a daily chore into something more indulgent, transformative;
moments of pleasure that empower us to face the day, whatever it might have in store…
CREATIVE HEAD ADVERTORIAL
Want to empower your clients and help them express themselves fully? Discover more about
My Hair. My Canvas. from Alterna – visit alternahaircare.eu or alterna.international@henkel.com
@alternahaircare @alternaeurope
CREATIVE HEAD
43
Chair renting may seem like a big winner, but Simon Harris, founder
of Mysalonmanager, has seen many businesses burned by it. “The
problem is that historically ‘self-employed’ hairdressers who work on
a percentage commission split are not recognised as self-employed
by HMRC, as under these circumstances the relationship is viewed
as one of employer and employee rather than an independent
contractor,” he warns.
But if you do want to rent out your empty chairs, Mysalonmanager
members have exclusive access to a calculator that produces a
fi nancial model that works for both the chair renter and salon owner,
and keeps you compliant with regulations. “It can be an additional
revenue stream for a salon that has spare capacity for stylists whom
they have been unable to recruit under an employed model. We also
can produce a legal chair renter’s agreement personalised for each
situation,” he adds.
We’ve seen salons branching out and trying something new, and
reaping the attention and benefi ts from it. Rob Czlapka, owner of
RCNQ in Manchester, was happy to showcase the recent wigmaking
course he’s been on to broaden his repertoire of skills to offer
clients. Whether it’s investing in extensions, in wig services, in beauty
services – if you can’t use your space as you did before, how else can
you make it work for you?
Paul Percival
Owner, Percy at Percy & Reed
“READY is our new service that’s all about bringing our
expertise direct to clients’ homes. We’re known for our
creative colour and cuts, and that creative aspect is the
most important thing when something is more bespoke for
clients. What we’re offering is a platform, a proper booking
service for home visits with a much more personal touch,
and a lot of intelligence. Clients don’t necessarily know who
they’re booking in with, but they know the level of service
they’re going to get, they’re buying into the brand.
“It all started from talking to a couple of assistants last
July, and remembering that when I was an assistant you
were always basically juggling between trying to do amazing
creative work and paying bills. Stylists are signed off by us
– and it’s as much attitude as abilities – and they can go on
READY to enter the hours they would like to work. Clients
get access to creatives from a world they probably wouldn’t
be able to tap into normally… someone to come to your
house who might have been doing a pop star’s hair the
other night! Everyone will be vetted, capable of doing the
basics as well as the creative. READY has evolved from its
original idea, but it’s key now that there are people that don’t
want to come into the salon. So, from a business point of
view, it seems sensible to offer to our clients.
We also want the whole thing to be as
green as possible, so we’ve paired
up with an amazing electric scooter
company, too.”
44
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RETAIL THAT ROCKETS
Retail gives clients that salon serotonin boost between appointments.
Clients may not be coming in as regularly, but by keeping them
stocked with mood-boosting products that make them feel great,
you’ll be on their mind.
Unique brands that feel luxe are great for clients who love to be
in-the-know, especially ones that are tapping into the change in
consumer priorities. Alterna’s My Hair. My Canvas. range is a case
in point. It focuses on the growing interest in self-care and selfexpression,
with clean, vegan formulas for those who are increasingly
ingredients-conscious while still being fun and playful. What it has
done is feed into the image and conversation that what clients
once saw as routine – such as washing their hair – can be seen as
a ritual, something to enjoy as a moment of calm for themselves.
Repositioned in this way, hair products become something else, a
way to enable clients to find and relish
those special moments to themselves.
Need a hand with retail and an
online presence? Aveda’s A-Commerce
platform does all the hard work for you
by helping you create a site that looks
like your brand, but with Aveda managing all of the
backend fulfilment and related costs, including shipping
and handling. You earn a cool 10 per cent commission
on all retail sales, and trials in the US have seen huge
increases in sales.
With in-person socialising at a minimum, retail and gifting becomes
that link to connect with people. Showcase your knowledge and
connections with brands that will strike a real chord with clients, that
they simply wouldn’t hear about otherwise. We’d bet every client
has a hairdryer, but do they have a hairdryer with an antibacterial
treatment imbued in it? The new Parlux Alyon in Night Blue, available
from Hair Tools, contains an anti-microbial finish enriched
with silver powder, and includes both a MagicSense Diffuser
and two precision nozzles. Or harness the power of a
supercar for a speedy blow-out at home, thanks to the new
Diva Pro Atmos Dry and Atmos Atom hairdryers.
Think about retail beyond the obvious salon fare, too. Corrine
hair accessories, a cult Swedish brand, has also just landed in the
UK, and its bendable leather hair ties, leather bows and glittering
barrettes have that ultimate cool-girl, effortless appeal.
Alterna My Hair. My Canvas.,
Corinne accessories and Parlux Aylon
David Nicolson,
Owner, Rainbow Room International,
Royal Exchange Square
“20 for 2020 is aimed at models being used by new
stylists, but it’s open to all clients too. They book three
appointments, with a colour service on their second visit and
a cut eight weeks after the first visit’s cut. The total cost is
£60, payable in three payments, one on each visit. In return
the salon asks the client to share their experience on social
media. This supports not just our new stylists but those in
our community who are finding things tougher. We’re trying
something different that clients can afford.”
No man (or business) is an island; it’s important to invest in your staff’s
wellbeing. Company mood and energy comes from the top down,
and as things get tougher it’s crucial to offer support where you can.
“2020 has been a challenging year to say the least, and your team
may not be firing on all cylinders at the moment,” says Simon Hill,
owner of SESH Hairdressing. “We need to communicate and reach
out to our teams. At SESH we host an annual wellness week to
highlight the importance and focus we put on mental health.”
John McIntyre, co-owner of McIntyres salons in Dundee, knew
that they couldn’t expect their team to go back to how things were
pre-lockdown. “We’ve split our two salon teams in two, so that one
team does a six-hour morning shift and one does the afternoon, but
we’re open six days a week,” he explains. “I couldn’t expect our
team members to come back from furlough and work 12-hour days,
they’d be on their knees. Everyone’s working so hard. This way we’re
also able to open earlier and close later – which clients love – and
socially distance with half as many people in the salon, so it’s been
a brilliant strategy.”
The Creative HEAD Collective is a new type of membership club for
salon owners, which offers salons support and practical assistance on
all sorts of issues. In partnership with leading Employment Assistance
Programme provider Care first, The Collective covers everything
from legal and financial matters to everyday practical and emotional
support. For more details, visit creativeheadmag.com/store
46
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BRAVE NEW WORLD
ENTER THE VIRTUAL WORLD OF SASSOONLINE AND RELISH THE JOURNEY AS WELL AS THE DESTINATION
48 CREATIVE HEAD
TRAVEL ON PLANES, trains and automobiles
may be somewhat limited right now, but you
can still take an unforgettable journey… Start an
education odyssey without leaving your home,
your salon or your school, with membership to
Sassoonline. The new Sassoon Digital Platform
is loaded with education experiences, all in
one central hub, to make access to truly iconic
education more accessible than ever before.
WELCOME TO THE WORLD OF SASSOONLINE
SASSOON EDUCATION has always been based on the continuous training
provided to the Sassoon Team, and has supplied that stellar launchpad for
literally thousands of hair talents around the globe. Now, with Sassoonline,
you have access to a platform that will give you the opportunity to experience
the latest Sassoon collections, or deep dive into the Sassoon archive, or
maybe discuss the fundamentals of technique one-to-one with dedicated
instructors… Sassoonline makes it ALL possible.
Delivered in a variety of formats – live virtual classrooms, pre-recorded
streaming content and interactive bespoke instructions just to whet your
appetite. All of the content is filmed with the passion, commitment and technical
excellence that has cemented Sassoon globally as the ultimate in hairdressing
education – contemporary, relevant and forward-thinking. This is the exciting,
inspiring world of Sassoon, at your fingertips thanks to your own dedicated
Sassoonline portal. A subscription is a passport to another world; authentic
Sassoon education such as its landmark ABC series in cut, colour and men’s
hair sits alongside step-by-step material from iconic salon collections. Live and
pre-recorded streaming content under a wealth of subjects is there too – you
could be backstage with the International Creative Team at a collection launch,
listening in on a discussion of the heritage of Sassoon or even getting up close
to the action with ‘Sassoon Detail’. Can you picture yourself now in a virtual,
bespoke hands-on class with Mark Hayes? You can make that a reality…
Demonstrations, lectures, presentations, conversations… Sassoonline
will take you on a creative journey that simply no one else can, for just $19
(approx. £14) a month or $190 (approx. £140) if you buy a year. That gives
you 24/7 access to the Sassoon Academy, as well as the entire Sassoon
Education Library; 10 per cent savings on any online course alongside
preferred pricing on Sassoon-branded books and merchandise; exclusive
courses and events as well as access to the global Sassoon Academy Team.
You’ll also belong to a real community – and the community board is the
perfect place for you to connect within the platform.
And if you’re managing the education of others, there’s an innovative
option to ensure even the newest members of the team are receiving high
quality training. The virtual salon apprentice programme will level up the most
inexperienced into true talents of tomorrow to build your business further.
CREATIVE HEAD ADVERTORIAL
SCHOOL’S
IN SESSION WITH
SASSOON CONNECT
Let Sassoon connect its school with
yours, with access to some of the best
instructors in the world with Sassoon
Connect, the programme that brings the
iconic Sassoon methods directly to you.
There’s also virtual teacher training to elevate
your team’s skills. Sassoon Connect now
offers a full school curriculum, there are 36
learning modules and students receive a
globally recognised Sassoon certificate.
Oh, and Sassoon Connect offers
free access to Sassoonline to all
students for a whole year!
TO SIGN UP TO BECOME A MEMBER, VISIT SASSOON-ONLINE.COM,
OR REGISTER FOR AN ONLINE COURSE AT EDSERVICES@SASSOONGLOBAL.COM
@SASSOON ACADEMYOFFICIAL
CREATIVE HEAD
49
LET IT
shine
TANGLE TEEZER’S SPARKLING FESTIVE COLLECTION IS HERE TO LIGHT UP
YOUR CLIENTS’ HAIRCARE ROUTINE. ALL DRESSED UP AND READY TO GO,
THESE ON-TREND STYLERS ARE THE PERFECT PRESENT
THE FESTIVE SEASON may not be chock-full of parties and social
events this year, but good style never goes out of fashion. The gifting
season is more important than ever to recoup funds lost from party
appointments, as the focus shifts to sending gifts in lieu of in-person
catch-ups and celebrations.
The new, limited edition shades and effects of Tangle Teezer’s core
products are sure to bring light into anyone’s life. Whether you’re
sending them home with your clients to add sparkle to their styling
between appointments, or packaged up as the ideal self-care gift for
loved ones, Tangle Teezer has you covered. With Tangle Teezer, the
power is in the patented teeth technology that makes each brush a
hit. The two-tiered teeth fl ex and adapt for all hair types and help to
make styling an effortless experience, no matter what fi nish you’re
going for. Every Tangle Teezer has been designed to provide expert
detangling, helping to minimise breakage and damage, and leave hair
smooth and glossy – at Christmas, New Year and beyond!
50 CREATIVE HEAD
Seasonal sparkle
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CREATIVE HEAD
51
Lve
FULL STREAM AHEAD!
Three-quarters of the Salon
Smart Live audience were
watching the programme alone
– very Covid-19 safe!
Creative HEAD publisher
Catherine Handcock
IT MAY HAVE BEEN a little later than planned, but nothing
could stop Salon Smart from inspiring and connecting salon
owners and hairdressers across the UK! For the first time
ever, Salon Smart became the fully virtual Salon Smart Live,
a live experience beamed onto laptops and phone screens
with interactive elements such as instant polls and questions
pinged right to the incredible line-up of industry experts.
It was amazing that we could get together in this way,
especially after such a turbulent year for us all. The aim
of Salon Smart Live was to discuss the next steps, to
reconnect, listen to each other and learn new ideas to put
into our businesses to move them forward – planning and
preparing for the future, whatever that might look like.
All carefully socially distanced and PPE applied, the
Salon Smart Live studio hosted a programme of savvy
speakers. The Working Lunch sessions saw business and
creative experts from L’Oréal Professionnel and Treatwell
joined remotely by associate sponsors ghd, Phorest Salon
Software and Timely. They shared insights on essential
subjects such as successful email marketing and building
a brilliant team. And all were there to take the audience’s
questions and offer real help and support during such a
challenging time.
52 CREATIVE HEAD
Simon Harris
Mark Woolley
Ricky Walters
Jordanna Cobella
Elena Lavagni
WHAT’S YOUR ATTITUDE TO MOBILE/SELF-EMPLOYED STYLISTS?
61% BELIEVE EMPLOYED STYLISTS ARE BEST FOR THEIR BUSINESS/THE INDUSTRY IN GENERAL
18% BELIEVE MOBILE STYLISTS ARE A THREAT TO SALONS
11% ACTIVELY ENCOURAGE SELF-EMPLOYED STYLISTS TO WORK IN THEIR SALON
11% WORRY THAT SOME OF THEIR EMPLOYED TEAM ARE SECRETLY SEEING CLIENTS IN THEIR OWN HOMES
WHAT’S THE NUMBER ONE PRIORITY FOR YOUR
BUSINESS NEXT AND INTO THE NEW YEAR?
50% UPDATING OR ADDING NEW SERVICES
25% GROWING THE TEAM
25% TRAINING AND EDUCATION
CREATIVE HEAD
Errol Douglas MBE Elena Tayleur
Giorgia Rossi
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SEE IT, SAY IT
SOME OF THE MOST popular sessions of
every Salon Smart – IRL or virtual – are when
lots of people get stuck in to talk through
some of the big questions. Our Great Debate
expert panel included Jordanna Cobella
from Cobella, Errol Douglas MBE, The NHBF’s
outgoing chief executive Hilary Hall, Neville
Hair & Beauty’s Elena Lavagni and Salon64’s
Ricky Walters, discussing the importance of
team and communication – undoubtedly the
big take away from Salon Smart Live.
Think Tank, an iconic Salon Smart
Q&A session, helps find solutions to
real-life challenges – so the panel of
Mysalonmanager’s Simon Harris, Treatwell’s
Giorgia Rossi, Linnaean’s Elena Tayleur and
Electric Hairdressing’s Mark Woolley was
faced with YOUR questions to deliver some
answers! And at home, the Power Pack
cans of rosé were cracked open for Meet
& Mix! More than a dozen of the mainstage
presenters and panellists, based
both in the Salon Smart Studio and
joining from other locations, were
armed with iPads and a special login
to our interactive app to answer the
audience’s burning questions.
Yes, we had Salon Smart legends
– L’Oréal Professionnel’s Monica
Teodoro smashed it again by invoking
the exceedingly hopeful example of Sir David
Attenborough breaking records on Instagram,
while 3•6•5 Education’s Ken West got tough
with some hard facts about generating
the income needed to cover PPE and loan
repayments. But we also had some new faces,
including Treatwell’s Dennis Meisner and Laura
Howard, joined by Threads & Co’s Matt Bartell,
and BBC The One Show’s green reporter
Lucy Siegle for L’Oréal Professionnel, on the
difference hair stylists
can make by talking
sustainability to clients
in the chair.
Monica Teodoro
WHAT’S THE SITUATION WITH APPRENTICES IN YOUR BUSINESS RIGHT NOW?
59% ARE TAKING ON APPRENTICES
18% ARE PRIORITISING OTHER AREAS OF THE BUSINESS DUE TO THE COVID-19 PANDEMIC
14% ARE NOT RECRUITING RIGHT NOW, FOR FINANCIAL REASONS
9% ARE STRUGGLING TO FIND APPRENTICES
100% believe financial
restraints/fear of Covid-19
will mean clients will visit less
frequently than before
Ken West
Matt Bartell and Laura Howard
Dennis Meisner
Lucy Siegle
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Gavin Mills
Katie Allan
Casey Elisha
Tom Chapman
IT’S STORY TIME
THERE WAS A wealth of stories from Salon Smart speakers at the coalface,
taking in marketing, advice on creating brand identities, the importance of
teamwork in multi-pronged ventures and building awareness of mental health
into business. Tom Chapman, founder of The Lions Barber Collective and 2019
Most Wanted Award for Innovation winner, discussed how alongside physical
health, we all have to monitor our minds… especially now. Gavin Mills, owner
and manager of the Bad Apple Hair Group in the Midlands, covered growth
and the importance of digital marketing, sharing the mantra “data is king, and
community is queen”. STIL’s Christel Barren-Hough and MAYFIVE’s Katie Allan
shared the stage for an insight into how their fledgling colour salons have
achieved attention, acclaim and healthy columns. The man – the brand! – Mark
Maciver of SliderCuts Studios was joined on stage by his executive assistant
Casey Elisha (and publicist, Shaffra Gray-Read via video) as he shared insight
into building his business beyond the barber shop (the secret? Lots of hard
work!). And industry legend Phil Smith traversed his early days at Raymond
Bessone’s salon, his challenging time in charge of a failing franchise business
in Salisbury, and his bounce back with an incredibly successful salon in Bath.
Overall, it was tales of thrills, a few scares, and happy endings!
Mark Maciver
Phil Smith Christel Barron-Hough
Watch Salon Smart Live on
demand for just £35 – visit
creativeheadmag.com/
salonsmart now!
CREATIVE HEAD
55
Piece of
the action
Salon owner, fashion fanatic and editorial ace, Richard Phillipart has so many strings
to his bow it’s little wonder he’s enjoyed the success he has. With the help of his core
Fashion Week squad – featuring Matthew Sutcliffe, Jordanna Cobella, Lauren Bell,
Bailey Humphreys and Jennifer Linton – the regular lead for teams supported by
L’Oréal Professionnel and BaByliss PRO built a backstage vibe at SalonSmart Live
to recreate three of his favourite creations from his back catalogue…
PHOTOGRAPHY BY ANDY LANE
Richard
Malone
S/S20
STRAIGHT FROM the S/S20 runway, this perfect plait for
Richard Malone was inspired by the collection’s beautiful,
intricate accessories. Sinuous metallic additions were
stitched to the end of the sleek braids, to enhance the
stylistic effect. “It’s the precision and thought behind the
look that gives it that high-end edge. There are no lumps,
bumps or movement,” Richard explained.
Hair was prepped and blow-dried with L’Oréal
Professionnel TECNI.ART Liss Control and Pli for the
perfect texture. 6Fix was sprayed continuously during the
styling to keep things smooth, before using a combination
of netting, hairspray and diffusers to flatten and smooth
through the crown of the head.
“It’s about taking classic techniques and rethinking
them,” Richard added. “I use this technique in the salon
sometimes too when I’m doing a soft blow-dry. You can
also spray hairspray on a big, dense synthetic make-up
brush to hold specific strands in place.” The result was an
exquisite, elevated take on a classic look. Not one hair was
out of place, so all eyes were on the metallic elements as
they caught the light down the runway.
This look also made an appearance in Richard’s
Snowdonia-set masterpiece Nomadic Winter, which
featured exclusively in the January 2020 issue of Creative
HEAD. How could we forget the alpaca co-star?
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57
‘Please don’t
touch my
HAIR’
Vogue
PART OF RICHARD’S first independent Vogue shoot,
this celebrates the versatility and beauty of textured hair.
The dramatic shaping was courtesy of a sponge board
and synthetic hair extensions to create the base.
The model’s hair was then carefully brushed up to
blend into the shape. “It’s sculptural, but it’s so easy to
lose that shape,” Richard warned. “It took a lot of time
to perfect the parting at the back.” The hair fanned out
flawlessly, with precise lines blending seamlessly into
the shape. “It’s details like this that elevate it above ‘hair
up’, so that it looks super refined.”
Richard tolerates absolutely no excuses when it
comes to textured hair. “It’s important that people take
the time to educate themselves to deal with all types of
hair. It’s 2020, with all of the resources at our disposal
there really is no excuse.” The Vogue piece also included
a 32” dreadlock wig that took Richard three weeks to
create; all of the looks were about enhancing natural
texture, rather than defaulting to blow-drying or weaves.
58 CREATIVE HEAD
CREATIVE HEAD
59
Jack
Irving
A/W18
at On|Off
A THROWBACK TO Jack Irving’s A/W18 On|Off
presentation, this look was one of first assistant Lauren
Bell’s all-time favourites as a part of Team Phillipart.
Richard went through weeks of wig testing to get the
perfect touch of retro styling and a plastic-look finish
for the futuristic, alien-esque vibe of the clothes.
“The references were B-movies from the ’50s,”
Richard explained. “The idea was that these were
aliens who had seen a picture of a human woman
and tried to disguise themselves, but that
they hadn’t realised that the hair wasn’t one
solid piece.” Backstory and character have
become real calling cards for Richard, and his
deep-dive research has helped elevate him
to the level of session star.
Another example of classic techniques
with a twist, the unusual plastic-y finish was a
result of gel liberally painted onto the spun hair,
created using plenty of hairspray and a diffuser.
“Using gel alone makes it too heavy,” he explained,
before showcasing how the tight double pleat was
created using chopsticks. “You can fold the hair super
tightly for that sculptural shape, much more so than
fingers,” he added. “It’s important to be prepared for
any eventuality!”
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Hair: Richard Phillipart, assisted by
Lauren Bell, Jordanna Cobella,
Bailey Humphreys, Jennifer Linton
and Matthew Sutcliffe.
Make-up: Miranda Baron.
Wardrobe: Richard Malone, Jack Irving,
Daniel Pascal Tanner.
Models: Leili St Clair, Lylana and
Mahalia @Nevs Models
Watch Richard at work at Salon
Smart Live! The whole event is
available to watch on demand
– visit creativeheadmag.com/
salonsmart now!
CREATIVE HEAD
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Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Cos Sakkas
COME
Millie Kendall MBE
together
Mollie King
WHILE WE WILL have to wait for another epic night out at the
L’Oréal Colour Trophy Grand Final, L’Oréal Professionnel still
celebrated its salons and talents in a virtual event, Stronger
Together. Hosted by BBC DJ Mollie King and Monica Teodoro,
the new general manager of education and professional
development for L’Oréal Professional Products Division UK
& Ireland, the event fused film with live interviews and even
an in-studio hair presentation. Fabio Piras, MA Fashion course
director at Central Saint Martins, and designer Gareth Pugh set
the tone from the start, cementing L’Oréal Professionnel’s status
as a true supporter of British fashion. We were also treated to
some ‘Back to Cool’ hair moments from stylists including The
Hair Lounge’s Charlotte Mensah, Adam Reed London’s Sarah
Black, and Nashwhite’s Jordan Massarella. In the studio, Luke
Pluckrose from SAKS alongside celebrity make-up artist Nikki
Wolff, discussed their creative process and shared a few stories,
while British Beauty Council’s Millie Kendal MBE chatted with
Haircuts for Homeless’ Stewart Roberts. It climaxed with a live
show from Cos Sakkas, Indira Schauwecker and Efi Davies of
the Toni&Guy International Artistic Team, before Instagram
favourites the Collyer Twins provided some at-home vibes.
Stewart Roberts
Monica Teodoro
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2020 Vision
FABIO PIRAS, MA FASHION COURSE
DIRECTOR AT CENTRAL SAINT MARTINS,
ON THE SCHOOL’S 20-YEAR RELATIONSHIP
WITH L’ORÉAL PROFESSIONNEL
Luke Pluckrose, Nikki Wolff
and Mollie King
Luke Pluckrose
Efi Davies
“Together we’ve produced a very special
publication (pictured), which is going out
to L’Oréal Professionnel salons, worked
on by the Fashion Communication:
Fashion Image students as well as the
Fashion Journalism students. It’s great
that it’s paper, it’s a real object. It’s not
every day the students are given a free
hand to produce a publication. That’s
quite an amazing project for them.
“The importance of our relationship
with L’Oréal Professionnel is enormous.
It’s not just the financial commitment,
which impacts things like the BA and
MA shows that showcases the students’
work. It’s a level of security, peace of
mind. They are always there for us
with extraordinary hair artists.
“And the awards and bursaries enable
the students to get themselves
started. Those have saved students
over the years and given them a
chance to breathe.”
Indira Schauwecker
Collyer Twins
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63
Gala show
Virtual
REALITY
AN ANNUAL HIGHLIGHT of the hair calendar is flying in to a
major city with thousands of hairdressers from around the globe
to celebrate all things Goldwell, KMS and Oribe. We might not
have been able to meet in person, but the Kao Salon Virtual
Experience was breathtaking in its spectacle and its loyalty to
the spirit of that big gathering. So much was packed in; Angelo
Seminara, the recently revealed global brand ambassador for
Goldwell, unveiled his limited edition collection Glance, which
was full of boundary-pushing colour. Artist sessions included
Hare & Bone’s Sam Burnett and 2019 It List It Guy Jamie
Benny; as well as Shane Bennett and Mazella & Partners. A
huge gala show brought disco to life, welcome right now when
nightclubs are so verboten. Also revealed during the event was
a change to the new Global Creative Awards in 2021, which will
allow all Kao Salon Division salons and stylists that use Goldwell,
KMS and Oribe to enter. And the business is expanding its
focus on sustainability with the Kirei Lifestyle Plan. The life
cycle of each product from Goldwell, KMS and Oribe will be
examined and improved to ensure its environmental footprint is
as minimal as possible. This means more sustainable sourcing
of raw materials, cutting water usage and CO2 emissions,
exploring different sprays to aerosols, creating packaging design
that minimises waste, or streamlining production, logistics,
sales, use and disposal. A virtual event with enormous global
impact and inspiration – simply exceptional.
Hare & Bone
Neil Barton
Cory Couts, Kao salon
division global president
Hare & Bone Shane Bennett
64 CREATIVE HEAD
Mazella & Partners
Shane Bennett
Gala show
Jamie Benny
Sam Burnett
Gala show
Shane Bennett
Gala show
Mazella & Partners
Angelo Seminara
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65
I wasn’t shy to share what’s
worked and what hasn’t for
my business #SalonSmartLive
Assisting @RichardPhillipart
backstage at
#SalonSmartLive
Part of The Great Debate panel
at #SalonSmartLive
Rose, meet Toffee. Colour
correction and new cut
for @jasmina - wood
In the
frame
Jordanna Cobella (@jordannacobella),
creative director of Cobella and part of
the Salon Smart Live and Creative HEAD
Christmas cover shoot teams, snaps away
Colour moodboarding through
Monday. This is where nude
and vintage peach combine
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
With @bethanyabennett
shooting outdoors all night
for @ghdhairpro
I’m keen to share this
clean icy blonde and restyle
for @ugnevalen -
66
My Creative HEAD cover
shoot model, waiting for
her close up
Cobella Contour, as seen
on my colour menu!
My 3D blonde
CREATIVE HEAD
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