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<strong>ST</strong>OR<br />
MAGAZINE<br />
<strong>ST</strong>ORAGE<br />
The UK’s number one in IT Storage<br />
<strong>Sep</strong>tember/<strong>Oct</strong>ober <strong>2020</strong><br />
Vol 20, Issue 5<br />
REDUCING OBJECT <strong>ST</strong>ORAGE TCO:<br />
Reap the benefits and stay within budget<br />
SMB <strong>ST</strong>RATEGIES:<br />
Putting data front and centre<br />
PAUSE FOR THOUGHT:<br />
Streaming is changing video storage<br />
SECURITY FOCUS:<br />
How the right backup can assist against ransomware<br />
COMMENT - NEWS - NEWS ANALYSIS - CASE <strong>ST</strong>UDIES - OPINION - PRODUCT REVIEWS
The UK’s number one in IT Storage<br />
<strong>Sep</strong>tember/<strong>Oct</strong>ober <strong>2020</strong><br />
Vol 20, Issue 5<br />
REDUCING OBJECT <strong>ST</strong>ORAGE TCO:<br />
Reap the benefits and stay within budget<br />
SECURITY FOCUS:<br />
How the right backup can assist against ransomware<br />
CONTENTS<br />
<strong>ST</strong>OR<br />
MAGAZINE<br />
<strong>ST</strong>ORAGE<br />
CONTENTS<br />
SMB <strong>ST</strong>RATEGIES:<br />
Putting data front and centre<br />
PAUSE FOR THOUGHT:<br />
Streaming is changing video storage<br />
COMMENT - NEWS - NEWS ANALYSIS - CASE <strong>ST</strong>UDIES - OPINION - PRODUCT REVIEWS<br />
COMMENT….....................................................................4<br />
Recovery positions<br />
06<br />
PAUSE FOR THOUGHT.................................................…6<br />
COVID-19 is impacting how users consume video streaming services and Cloud DVR -<br />
which in turn affects the storage strategies of the streaming platforms, argues<br />
Christophe Vaissade of Western Digital<br />
CASE <strong>ST</strong>UDY: GENOMICS ENGLAND........................…8<br />
<strong>ST</strong>RATEGY: DATA MANAGEMENT..............................10<br />
Getting closer to their data is vital for SMB owners in an increasingly digital economy,<br />
argues Florian Malecki of StorageCraft<br />
CASE <strong>ST</strong>UDY: NTT GLOBAL DATA CENTRES EMEA.....12<br />
08<br />
EVENT: <strong>ST</strong>ORAGE AWARDS <strong>2020</strong>..........................…16<br />
Despite the upheavals caused by COVID-19 we have done our best to make sure that<br />
this year's Storage Awards will still take place: full details of all the finalists and how to<br />
vote are here<br />
CASE <strong>ST</strong>UDY: IRISH PRISON SERVICE....................…21<br />
INTERVIEW: VIRTUAL EFFECT..................................…22<br />
Storage magazine caught up with John Greenwood - a past winner of both the<br />
"Contribution to the Industry" and "Channel Excellence" Storage Awards - about his new<br />
role at Virtual Effect<br />
10<br />
RESEARCH: SMBS.....................................................…24<br />
The world's SMBs are turning to data as they look to steer a course to COVID recovery,<br />
according to new Seagate research which spoke to 3,000 small and medium sized<br />
business decision-makers globally<br />
MANAGEMENT: CLOUD SECURITY.........................…26<br />
A spike in cloud cyber-attacks shows that businesses were not adequately prepared for<br />
the growth in working from home brought about by COVID-19, explains Ryan Trost of<br />
ThreatQuotient<br />
21<br />
SCALE-OUT WITH CONFIDENCE.............................…28<br />
Frank Lee, Senior Director of Product Planning at Infortrend, describes how the<br />
company's latest scale-out NAS offerings can help any organisation to grow without<br />
incurring unnecessary cost<br />
TECHNOLOGY FOCUS: OBJECT <strong>ST</strong>ORAGE............…30<br />
Reaping the benefits of object storage within budget can be made easier via the use of<br />
tape technologies, argues Matthew Dewey, Technical Director at Quantum<br />
CASE <strong>ST</strong>UDY: SIDE <strong>ST</strong>REET PO<strong>ST</strong> AND VFX.........…32<br />
26<br />
<strong>ST</strong>RATEGY: RANSOMWARE.....................................…34<br />
Bill Andrews, President & CEO of ExaGrid, outlines the steps necessary to ensure that<br />
organisations can recover from ransomware attacks with minimal impact on the business<br />
www.storagemagazine.co.uk @<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
^<br />
<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
03
COMMENT<br />
EDITOR: David Tyler<br />
david.tyler@btc.co.uk<br />
SUB EDITOR: Mark Lyward<br />
mark.lyward@btc.co.uk<br />
REVIEWS: Dave Mitchell<br />
PRODUCTION MANAGER: Abby Penn<br />
abby.penn@btc.co.uk<br />
PUBLISHER: John Jageurs<br />
john.jageurs@btc.co.uk<br />
LAYOUT/DESIGN: Ian Collis<br />
ian.collis@btc.co.uk<br />
SALES/COMMERCIAL ENQUIRIES:<br />
Lyndsey Camplin<br />
lyndsey.camplin@storagemagazine.co.uk<br />
Stuart Leigh<br />
stuart.leigh@btc.co.uk<br />
MANAGING DIRECTOR: John Jageurs<br />
john.jageurs@btc.co.uk<br />
DI<strong>ST</strong>RIBUTION/SUBSCRIPTIONS:<br />
Christina Willis<br />
christina.willis@btc.co.uk<br />
PUBLISHED BY: Barrow & Thompkins<br />
Connexions Ltd. (BTC)<br />
35 Station Square, Petts Wood<br />
Kent BR5 1LZ, UK<br />
Tel: +44 (0)1689 616 000<br />
Fax: +44 (0)1689 82 66 22<br />
SUBSCRIPTIONS:<br />
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Single copies can be bought for £8.50<br />
(includes postage & packaging).<br />
Published 6 times a year.<br />
No part of this magazine may be<br />
reproduced without prior consent, in<br />
writing, from the publisher.<br />
©Copyright <strong>2020</strong><br />
Barrow & Thompkins Connexions Ltd<br />
Articles published reflect the opinions<br />
of the authors and are not necessarily those<br />
of the publisher or of BTC employees. While<br />
every reasonable effort is made to ensure<br />
that the contents of articles, editorial and<br />
advertising are accurate no responsibility<br />
can be accepted by the publisher or BTC for<br />
errors, misrepresentations or any<br />
resulting effects<br />
RECOVERY POSITIONS<br />
BY DAVID TYLER<br />
EDITOR<br />
Our <strong>Sep</strong>tember issue includes a full list of all the finalists for this year's Storage<br />
Awards - an event that, for quite some time, we felt might not happen at all in<br />
<strong>2020</strong>. For that reason it feels really good to be able to say that we're nearing<br />
the finish line, with almost as many nominations as in previous years, and sponsors as<br />
ready as ever to support the process - for which we are all genuinely grateful. Storage<br />
magazine is a part of a very small publishing concern, and as such could very easily<br />
have been one the casualties of the pandemic: it doesn't take many months of hugely<br />
reduced revenue for a business like ours to feel very precariously placed indeed.<br />
As we near the end of <strong>2020</strong> - and with no real end in sight to the impacts of the<br />
global crisis on our business and many others, of course, it is tempting to think that a<br />
new year will bring positive change. We can't know for sure, of course - but I'm sure we<br />
are all keeping fingers crossed! In the meantime, check out the full list of possible<br />
winners on pages 16-20, and make sure you cast your votes! We are still working out<br />
much of the fine detail of how the awards ceremony itself is going to look, but at the<br />
end of the day the recognition of winning one of our prizes is every bit as significant as<br />
it has ever been.<br />
Elsewhere in this issue the Coronavirus is colouring our editorial contributions as well:<br />
in a research-based piece from Seagate, it is suggested that recovery for many SMBs<br />
will be dependent on their ability to manage their data. "Small and medium sized<br />
businesses are a key growth engine of the global economy, and our research suggests<br />
that many are realising the potential value that data can deliver for their business as<br />
they look ahead at the road to recovery," said Seagate's Jeff Fochtman. "As businesses<br />
of all shapes and sizes become increasingly dependent on technology, realising the<br />
true value of the data those businesses have stored will become critical to unlocking<br />
future growth and innovation opportunities."<br />
We also feature an article arguing that many businesses were not adequately<br />
prepared for security threats arising from the growth in working from home, as well as<br />
an article from WD suggesting that the pandemic is impacting on how people use<br />
streaming services - and therefore changing the storage strategies of streaming services<br />
themselves. Find out more inside.<br />
David Tyler<br />
david.tyler@btc.co.uk<br />
^<br />
04 <strong>ST</strong>ORAGE<br />
MAGAZINE<br />
<strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
@<strong>ST</strong>MagAndAwards<br />
www.storagemagazine.co.uk
INTRODUCING THE LATE<strong>ST</strong><br />
POCKET-SIZED<br />
<strong>ST</strong>ORAGE BOOK<br />
WRITTEN SPECIFICALLY FOR YOU:<br />
THE CU<strong>ST</strong>ODIANS OF BUSINESS DATA<br />
Including a glossary of around 200<br />
industry terms, a focus on the Storage<br />
investment underbelly and thirty<br />
lesser known Tech Snippets to drop<br />
into Server Room conversations...<br />
Register* for your Free copy by<br />
emailing:<br />
storagebook@virtualeffect.co.uk<br />
* PLease note, to qualify for a Book you must be an end-User<br />
Data Storage Solutions<br />
www.virtualeffect.co.uk<br />
Tel: 03300 431 747<br />
AN A TO Z OF DATA <strong>ST</strong>ORAGE<br />
EVERYTHING THE INDU<strong>ST</strong>RY ASSUMES YOU ALREADY KNOW<br />
BLOCK <strong>ST</strong>ORAGE - CLOUD <strong>ST</strong>ORAGE - DATA AT RE<strong>ST</strong> - DATA PROTECTION - DISA<strong>ST</strong>ER RECOVERY<br />
FILE <strong>ST</strong>ORAGE - <strong>ST</strong>ORAGE MIGRATION - OBJECT <strong>ST</strong>ORAGE - SOFTWARE DEFINED <strong>ST</strong>ORAGE
ANALYSIS:<br />
ANALYSIS: <strong>ST</strong>REAMING SERVICES<br />
PAUSE FOR THOUGHT<br />
COVID-19 IS JU<strong>ST</strong> ONE OF THE THINGS IMPACTING ON HOW USERS CONSUME VIDEO<br />
<strong>ST</strong>REAMING SERVICES AND CLOUD DVR - WHICH IN TURN WILL AFFECT THE <strong>ST</strong>ORAGE <strong>ST</strong>RATEGIES<br />
OF THE <strong>ST</strong>REAMING PLATFORMS THEMSELVES, ARGUES CHRI<strong>ST</strong>OPHE VAISSADE, SALES DIRECTOR<br />
EMEA AT WE<strong>ST</strong>ERN DIGITAL<br />
The way people consume media has<br />
overwhelmingly shifted towards Over-thetop<br />
(OTT). In addition to live TV, the<br />
number of video streaming platforms has<br />
grown rapidly. Along with the near unlimited<br />
choice of content, consumers have come to<br />
expect a seamless user interface with the ability<br />
to pause and toggle between shows.<br />
While the cloud has unlocked powerful<br />
capabilities for both service providers and<br />
consumers, a shift to Cloud DVR presents a<br />
challenge for service providers to deliver an<br />
ever-growing content library to an increasing<br />
number of consumers. For example, Cisco's<br />
Global <strong>2020</strong> IP Traffic Forecast projects that<br />
global IP traffic will reach 4ZBs in 2022, with<br />
82% of that being video. By the same year,<br />
busy hour traffic will grow at a 37% CAGR, up<br />
to 5 times where it was just in 2018.<br />
The COVID-19 pandemic has accelerated<br />
this trend, further highlighting the bandwidth<br />
challenge. But there are solutions to ensure the<br />
quality of service that consumers demand,<br />
from the end-point to the edge, to help<br />
maintain the quality of service that is expected.<br />
THE BANDWIDTH CHALLENGE<br />
Consumers watch more video on demand<br />
(VOD) and recorded shows than ever before.<br />
Even watching live TV, they often pause and<br />
make use of a recorded pause-buffer. The<br />
pandemic exacerbated this need, as millions of<br />
people were locked down at home. In fact,<br />
some streaming platforms reduced video<br />
quality for a month to help reduce the strain on<br />
broadband providers and in accordance with<br />
European government officials' requests.<br />
Many pay-TV providers offer their subscribers<br />
the ability to pause live TV and record<br />
programmes as part of a bundled package,<br />
enabled by a storage element in the Set-Top-<br />
Boxes (local DVR) or in the cloud (Cloud DVR).<br />
In the past, users stored content on local DVRs,<br />
and once a programme was recorded, all the<br />
actions such as pause, rewind, and fast<br />
06 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
@<strong>ST</strong>MagAndAwards<br />
www.storagemagazine.co.uk<br />
MAGAZINE
ANALYSIS:<br />
ANALYSIS: <strong>ST</strong>REAMING SERVICES<br />
"In the past, users stored content on local DVRs, and<br />
once a programme was recorded, all the actions such<br />
as pause, rewind, and fast forward were seamless, with<br />
minimal bottlenecks. However, as the DVR has<br />
transitioned to the cloud, and more streaming services<br />
have come online, the pipe has become more<br />
constricted putting greater strain on the networks. With<br />
lots of content now being recorded in the cloud, the<br />
network becomes a common bottleneck for all."<br />
forward were seamless, with minimal<br />
bottlenecks. However, as the DVR has<br />
transitioned to the cloud, and more streaming<br />
services have come online, the pipe has<br />
become more constricted putting greater<br />
strain on the networks.<br />
With lots of content now being recorded in<br />
the cloud, the network becomes a common<br />
bottleneck for all. The storage must be<br />
balanced at the edge (in-home network) and<br />
in the network (through which the content is<br />
being distributed) to achieve the best user<br />
experience and TCO, since there are different<br />
scenarios whereby the network load is<br />
impacted drastically.<br />
BEWARE THE 'PAUSE-<strong>ST</strong>ORM'<br />
Take a pause-storm (for lack of a better term),<br />
for example. This happens when a large<br />
number of viewers switch from watching live<br />
TV (multicast stream) to viewing time-shifted<br />
video (unicast stream), such as a major<br />
sporting event. In a local DVR scenario, this<br />
would have no impact on the network as the<br />
time-shifted video plays from the local buffer<br />
on the hard disk drive (HDD). However, in a<br />
Cloud DVR scenario, since no local buffer<br />
exists, a pause-storm will create a large spike<br />
in network load.<br />
Looking forward, demand for content<br />
consumption will only grow with a larger<br />
library of titles at higher resolutions (4K/8K),<br />
driving the need for more storage and<br />
bandwidth. At the same time, users' habits are<br />
getting more sophisticated which demands a<br />
seamless interaction with all entertainment<br />
options.<br />
Consumers will expect smoother interfaces<br />
with their TV services going forward. Video<br />
service providers need to be aware of this<br />
when deploying their DVR solutions, as low<br />
latency is crucial to the customer experience.<br />
When crunching the numbers, many<br />
operators find that leaving some storage in the<br />
<strong>ST</strong>B goes a long way in reducing total cost of<br />
ownership (TCO), while improving user<br />
experience. Pause-live TV (PLTV) can be<br />
implemented by buffering the video to flash<br />
storage attached to the <strong>ST</strong>B. Viewers<br />
experience no latency, and operators save by<br />
mitigating the peak demand during increased<br />
time-shifted viewing (such as during pausestorms).<br />
FUTURE-PROOFING THE NETWORK<br />
Even as we talk about ZBs of content (and<br />
growing) being generated, stored, and moved<br />
around the cloud, adding just 32GB or 64GB<br />
of local storage at the <strong>ST</strong>B devices goes a long<br />
way to ensure the quality of service. The<br />
enhanced <strong>ST</strong>B will serve as a time-shift buffer<br />
(TSB) as well as a supplement for Cloud DVR.<br />
By caching video at the edge, network traffic is<br />
also significantly reduced.<br />
To maximise the longevity of the <strong>ST</strong>B, the<br />
local storage solution needs to be high<br />
endurance to handle a workload of continuous<br />
programming and erasing, many times a day,<br />
over the life of the device, as well as offer<br />
telecoms operators' remote access so they can<br />
run network diagnostics and health checks<br />
periodically. On top of that, AI and ML based<br />
algorithms can help determine which shows<br />
will be watched earlier, and automatically prepopulate<br />
the <strong>ST</strong>B device accordingly.<br />
So, whether it's a traditional <strong>ST</strong>B or an<br />
Android-based <strong>ST</strong>B that combines Pay TV<br />
services with OTT services, local storage is a<br />
proven solution to 'extend' the network to the<br />
home and provide a seamless Cloud DVR<br />
experience. Storage at the edge device is<br />
important to maintain the revenue stream from<br />
Pay TV subscribers and a competitive edge<br />
within the market.<br />
More info: www.westerndigital.com<br />
www.storagemagazine.co.uk<br />
@<strong>ST</strong>MagAndAwards<br />
<strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
07
CASE <strong>ST</strong>UDY: GENOMICS <strong>ST</strong>UDY:<br />
ENGLAND<br />
OBJECT <strong>ST</strong>ORAGE PASSES<br />
THE GENOME TE<strong>ST</strong><br />
GENOMICS ENGLAND <strong>ST</strong>ORES, PROTECTS, AND PROVIDES ACCESS<br />
TO HUNDREDS OF PETABYTES OF GENOMIC DATA - SCALING UP<br />
EVEN MORE THIS YEAR TO PARTICIPATE IN VITAL COVID-19<br />
RESEARCH - THANKS TO QUANTUM ACTIVESCALE<br />
Genomics England was established in<br />
2013 by the UK's Department of<br />
Health & Social Care to support the<br />
100,000 Genomes Project - a groundbreaking<br />
effort to sequence whole genomes<br />
from a vast number of patients with rare<br />
diseases and common cancers. In 2018, the<br />
project was significantly expanded, requiring<br />
Genomics England to scale its data storage<br />
infrastructure. Using Quantum ActiveScale<br />
object storage as part of a single, integrated<br />
environment enables the organisation to store,<br />
protect, and provide access to hundreds of<br />
petabytes of genomic data.<br />
ACCELERATING THE GENOMICS<br />
INDU<strong>ST</strong>RY<br />
Genomics England has ambitious aims. The<br />
organisation was created to sequence the<br />
genomes of an enormous number of people,<br />
generating new insights that can help improve<br />
treatments - while also accelerating the<br />
development of the UK genomics industry.<br />
Within a few years of its inauguration, the<br />
organisation proved that it could reach its<br />
initial goal of sequencing 100,000 genomes,<br />
and it was rewarded in 2018 with a new goal<br />
of sequencing up to five million genomes over<br />
five years.<br />
Unfortunately, the existing network-attached<br />
storage (NAS) solution used for storing genomic<br />
data was not up to the task. The NAS, which<br />
was storing 21 PB of data, could not be scaled<br />
further - it had reached its node-scaling limit.<br />
As the NAS approached capacity, performance<br />
suffered. Meanwhile, the organisation could not<br />
ensure resilience for all this genomic<br />
information. Though data was backed up to<br />
tape, Genomics England lacked a robust<br />
disaster recovery strategy that could restore data<br />
rapidly in the event of a disaster or another<br />
significant disruption.<br />
The organisation needed a solution that could<br />
store and protect fast-growing data volumes.<br />
"We needed something much more scalable<br />
than existing NAS solutions-an infrastructure that<br />
could grow to hundreds of petabytes," says<br />
David Ardley, head of technical delivery at<br />
Genomics England. A new solution also had to<br />
facilitate simple, flexible access to data by more<br />
than 3,000 researchers around the world.<br />
Genomics England consulted with Nephos<br />
Technologies, an independent UK-based data<br />
services organisation to design and implement a<br />
new storage solution. Together, teams from<br />
Nephos and Genomics England reviewed<br />
current requirements, projected future needs,<br />
and then designed and implemented a new,<br />
multi-faceted solution.<br />
The storage solution incorporates a WekalO<br />
high-performance file system, Mellanox high-<br />
08 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
@<strong>ST</strong>MagAndAwards<br />
www.storagemagazine.co.uk<br />
MAGAZINE
CASE <strong>ST</strong>UDY: GENOMICS <strong>ST</strong>UDY:<br />
ENGLAND<br />
England needs for its critical work. The<br />
organisation takes advantage of the geodistributed<br />
capability of ActiveScale. With<br />
ActiveScale, the organisation distributes<br />
data across three data centres, for full data<br />
protection against a major disaster such as<br />
site loss.<br />
Data can continue to be accessed for<br />
reading and writing at the remaining sites<br />
and withstand additional hardware failures,<br />
offering 19x9s data durability. In addition,<br />
the technology helps ensure high data<br />
integrity by enabling a self-healing process<br />
through automatic data scrubbing,<br />
verification, repair, and optimisation.<br />
speed networking, and Quantum ActiveScale<br />
object storage. It creates a two-tier architecture<br />
that combines flash storage plus ActiveScale<br />
object storage, which serves as a long-term data<br />
lake repository. The initial deployment included<br />
1.4 PB of flash and 40 PB of object storage.<br />
The two storage tiers - each of which can be<br />
scaled independently - present as a single hybrid<br />
storage environment. As a result, researchers<br />
have the flexibility to query data in a highly<br />
randomised fashion.<br />
PANDEMIC BRINGS NEW CHALLENGES<br />
Within a few years of deploying the new storage<br />
environment, Genomics England needed to<br />
expand again. The emergence of the COVID-<br />
19 pandemic in early <strong>2020</strong> presented new,<br />
urgent challenges for the global medicalscientific<br />
community, and Genomics England<br />
was in a prime position to help better<br />
understand who is susceptible to the virus. The<br />
organisation committed to sequencing the<br />
genomes of up to 20,000 intensive care<br />
patients with COVID-19, plus up to 15,000<br />
people with the virus who are experiencing only<br />
mild symptoms. In addition, the organisation<br />
launched a next-generation genomic research<br />
platform to enable researchers and drug<br />
developers to access and use genomic data in<br />
their COVID-19 work.<br />
Around the same time that Genomics<br />
England was ramping up participation in<br />
COVID-19 research, the ActiveScale solution<br />
platform was acquired by Quantum from<br />
Western Digital. A Quantum team helped<br />
facilitate a smooth transition for Genomics<br />
England. With full confidence in Quantum and<br />
the ActiveScale system, Genomics England<br />
moved forward with expanding its object<br />
storage environment to accommodate COVID-<br />
19 work. The organisation scaled to more than<br />
100 PB of capacity.<br />
Scaling was seamless with RAID (Redundant<br />
Array of Independent Disks). "What we love<br />
about the ActiveScale system is that its inherent<br />
architecture is underpinned by its RAID<br />
replacement technology, the intelligent, dynamic<br />
placement of erasure-coded data," says Ardley.<br />
"That placement of data eliminates the need for<br />
system rebalancing, which can compromise<br />
performance and availability."<br />
PROTECTING VITAL GENOMIC DATA<br />
ActiveScale object storage protects data and<br />
provides the data resiliency that Genomics<br />
SCALABILITY WHILE CONTROLLING<br />
CO<strong>ST</strong>/COMPLEXITY<br />
With ActiveScale, Genomics England no<br />
longer faces the capacity limits of its<br />
previous NAS solution. The organisation has<br />
been able to expand its object storage to<br />
support more genomic analysis and even<br />
take on additional COVID-19 work without<br />
a major storage overhaul. In the future,<br />
Genomics England can easily integrate<br />
ActiveScale object storage with Amazon S3-<br />
compliant public cloud environments for<br />
additional protection and scaling flexibility.<br />
This scalable storage environment is also<br />
helping to reduce costs. According to<br />
Nephos, the Genomics England team<br />
decreased storage costs by 75 percent per<br />
genome compared with the previous<br />
environment. The organisation is expected<br />
to reduce these costs by 96 percent by<br />
2023.<br />
Just as importantly, the Genomics England<br />
team has been able to experience these<br />
benefits without adding complexity. "We<br />
love the simplicity, ease of use, and<br />
architecture of the ActiveScale systems,"<br />
says Ardley. "These systems are truly<br />
designed to scale seamlessly to exabytescale<br />
deployments of on-premises and<br />
hybrid data storage solutions."<br />
More info: www.quantum.com<br />
www.storagemagazine.co.uk<br />
@<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
09
<strong>ST</strong>RATEGY:<br />
<strong>ST</strong>RATEGY: DATA MANAGEMENT<br />
PUTTING DATA FRONT AND CENTRE<br />
GETTING CLOSER TO THEIR DATA IS VITAL FOR SMB OWNERS IN AN INCREASINGLY DIGITAL<br />
ECONOMY, ARGUES FLORIAN MALECKI, INTERNATIONAL PRODUCT MARKETING SENIOR DIRECTOR AT<br />
<strong>ST</strong>ORAGECRAFT<br />
Many company owners have not<br />
yet grasped the fact that data is<br />
now the single most valuable<br />
asset of their business. What these owners<br />
don't understand is that, in many ways,<br />
data is the new currency - and that the<br />
monetisation of information is potentially<br />
more valuable than their traditional<br />
products and services.<br />
Take, for example, casino operator<br />
Caesars Entertainment. When the<br />
company filed for bankruptcy several<br />
years ago, it was not the physical assets<br />
Caesars owned that were deemed most<br />
valuable: it was its data - specifically, its<br />
customer loyalty programme, which was<br />
assessed to be worth $1 billion.<br />
Too often, business owners think of data<br />
as something inextricable with<br />
technology. This is a mistake, especially<br />
in today's world. As organisations<br />
accumulate increasing amounts of data,<br />
and as this data becomes increasingly<br />
valuable, it is the companies that<br />
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MAGAZINE
<strong>ST</strong>RATEGY:<br />
<strong>ST</strong>RATEGY: DATA MANAGEMENT<br />
"Unfortunately, many SMBs still rely on the same<br />
outdated data management technologies they used<br />
decades ago. This will cripple them as they try to make<br />
progress in the digital era. What SMBs need is a system<br />
that will manage data effectively, and quickly recover it<br />
in case of a system outage. Any responsible business<br />
leader who is focused on the strategic direction of the<br />
company must get intimately involved in data recovery."<br />
appreciate the significance of data and<br />
manage it effectively that will prosper in<br />
the years ahead.<br />
THE VALUE OF DATA AND RECOVERY<br />
One may think companies would realise<br />
the urgency of managing and monetising<br />
the data they collect, but most don't. Over<br />
69% of all business owners are not<br />
adequately aware of or appropriately<br />
concerned about the business impact of<br />
data growth, according to a study by<br />
Dimensional Research.<br />
Data accumulation remains a severe<br />
issue. A typical business now manages 100<br />
times more data than it did 20 years ago.<br />
Even SMBs have rapidly gone from<br />
managing gigabytes of data to petabytes,<br />
which poses challenges around data<br />
management and organisation.<br />
Unfortunately, many SMBs still rely on the<br />
same outdated data management<br />
technologies they used decades ago. This<br />
will cripple them as they try to make<br />
progress in the digital era. What SMBs need<br />
is a system that will manage data effectively,<br />
and quickly recover it in case of a system<br />
outage. Any responsible business leader<br />
who is focused on the strategic direction of<br />
the company must get intimately involved in<br />
data recovery.<br />
However, according to that same<br />
Dimensional Research survey, an<br />
astounding 64% of business leaders are<br />
either unaware of or uninterested in data<br />
recovery. In today's world, that's like saying<br />
you don't know or care how your business<br />
makes money, as long as the money is<br />
there when you want it. It's not a successful<br />
strategy for building a thriving business in<br />
the digital era.<br />
TE<strong>ST</strong>ING, TE<strong>ST</strong>ING<br />
Business leaders need to know if their<br />
business can survive a data outage and<br />
quickly recover. Regular testing of backup<br />
systems is critical to provide assurance for<br />
this. Despite its importance, testing is not<br />
viewed a priority at many businesses. This is<br />
a mistake.<br />
A solid backup plan is critical for business<br />
continuity, and testing is the only way to<br />
ensure mission critical data is safe.<br />
Organisations should make a habit of<br />
periodically testing backup copies to ensure<br />
data can be reliably restored.<br />
As the proliferation of data continues,<br />
business owners need to take more<br />
responsibility and have a greater<br />
awareness of the volume, composition,<br />
and business value of their data. After all,<br />
awareness is the first step in using data to<br />
their advantage, while also keeping it safe<br />
and secure.<br />
RISING TO THE CHALLENGE<br />
Modern storage technology can give<br />
business owners the ability to understand<br />
and access their data easily and quickly<br />
recover it in the event of a system outage.<br />
What's more, these new storage<br />
management solutions are cost-effective<br />
and can be implemented and run by nontechnical<br />
employees.<br />
Exploding data volumes, limited storage<br />
capacity, and the escalating cost of<br />
downtime are among the most pressing<br />
challenges faced by SMBs today. Businesses<br />
can rise to these challenges by getting<br />
closer to their data and more involved in<br />
solutions for its management and recovery.<br />
This will enable them to maximise the value<br />
of their data and ultimately flourish in the<br />
digital economy.<br />
More info: www.storagecraft.com<br />
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<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
11
CASE <strong>ST</strong>UDY:<br />
CASE <strong>ST</strong>UDY: NTT GLOBAL DATA CENTRES EMEA<br />
A TE<strong>ST</strong>ING GROUND FOR DATA CENTRES<br />
RAINER W. KAESE OF TOSHIBA ELECTRONICS EUROPE GMBH SHARES THE <strong>ST</strong>ORY OF NTT'S<br />
GROUND-BREAKING TECHNOLOGY EXPERIENCE LABS, WHERE DATA CENTRE MANAGERS AND<br />
SERVICE PROVIDERS CAN ASSESS AND QUANTIFY REAL-LIFE SOLUTIONS TO DAILY CHALLENGES<br />
UNDER NON-SY<strong>ST</strong>EM-CRITICAL CONDITIONS<br />
As the IT responsible manager of an<br />
enterprise or service provider, if you<br />
were to need to support 100 new hires<br />
per year for the next 5 years, how much more<br />
capacity and performance would you plan<br />
for? How would you implement it from the<br />
starting point of your existing infrastructure?<br />
It's not a simple and clear calculation, and it<br />
will certainly need tuning over the period of its<br />
implementation, but a few numbers and a<br />
calculator are all that is needed to develop<br />
some rough low-end and high-end costs. And<br />
you probably have a broad idea of the<br />
suppliers you will turn to in order to<br />
implement it.<br />
However, what if you were being asked to<br />
develop the storage concept for an<br />
automotive supplier's new service? They are<br />
planning on rolling out a cloud-connected<br />
autonomous driving solution. They have<br />
rough estimates for the number of cars per<br />
year, and the amount of data, but the<br />
difference between best- and worst-case<br />
demand would require one of several<br />
different data centre approaches if the<br />
whole thing is to be financially viable and<br />
not over provisioned.<br />
Now, what happens when you need to test<br />
your back-of-an-envelope approach? Do you<br />
have a spare rack, servers, hard drives and<br />
network capacity to firm up your numbers?<br />
Probably not.<br />
While cloud storage solutions seem to be<br />
popping up everywhere, it is not the solution<br />
for everyone's challenge and, at large scales,<br />
is not cheap either. For more sensitive data<br />
or implementation approaches, it makes<br />
sense to keep that data somewhere<br />
physically secure, but this requires space,<br />
connectivity, and plenty of hardware, so is<br />
not cheap either.<br />
Thanks to Global Data Centres EMEA, a<br />
division of NTT Ltd., testing ideas and<br />
implementing innovative services are easier<br />
than ever before. Their Technology Experience<br />
Labs provide not only space, power and<br />
protection, but also the freedom to innovate<br />
with cloud and storage technology together<br />
with the support of a vibrant community. This<br />
allows data centre managers and service<br />
providers to innovate quickly at low cost to<br />
trial private or hybrid clouds or review<br />
distributed architectures and measure their<br />
impact on IT service delivery. All this backed<br />
up by a community linked by webinars, boot<br />
camps, meetups and hackathons.<br />
The main site is based in Frankfurt (Frankfurt<br />
1) where 65,000 sqm of space is available<br />
for servers with the building designed<br />
specifically to be operated as a data centre.<br />
Fed by two separate substations from two<br />
separate feeds and protected by two separate<br />
uninterruptable power supplies (UPS) and<br />
diesel generator redundant power systems,<br />
the energy supply is secured. Physical security<br />
and access control ensure that systems are<br />
protected from a wide range of potential<br />
attack approaches, backed-up by 24/7<br />
monitoring and systems redundancy.<br />
Connectivity of up to 10 Gbit/s can be<br />
provided from a carrier-mix of over 350<br />
suppliers, ranging from local to tier 1. This<br />
particular campus is also linked by fiber optic<br />
connection to NTT's data centre in<br />
Rüsselsheim (Frankfurt 3), enabling multi-site<br />
implementations.<br />
To date, a wide range of use cases have<br />
been trialled ranging from hybrid cloud,<br />
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MAGAZINE
CASE <strong>ST</strong>UDY:<br />
CASE <strong>ST</strong>UDY: NTT GLOBAL DATA CENTRES EMEA<br />
"Determining the optimal approach for a data centre is<br />
challenging, especially with demands on performance<br />
and capacity growing continuously but not necessarily<br />
by known and plannable amounts. Environments such<br />
as that provided by NTT with its professional physical<br />
space and community of support, allow room for<br />
experimentation using systems of significance. In turn,<br />
real-life solutions to daily challenges can not only be<br />
assessed but quantified as well under non-system-critical<br />
conditions."<br />
storage and big data, through DevOps and<br />
App Management, to High Performance and<br />
Cognitive Computing. Even studies into<br />
hardware approaches, such as the testing of<br />
water-cooling with waste heat recovery, have<br />
been undertaken.<br />
Coming back to the examples highlighted<br />
earlier, many IT- and data centre managers<br />
and service providers will be looking to<br />
continue upscaling, or vertical scaling, their<br />
existing systems, adding more hardware and<br />
drives to boost performance and capacity. If<br />
this seems like the correct solution to the<br />
challenges faced, then NTT provides an<br />
environment in which such approaches can<br />
be evaluated.<br />
This was demonstrated with a highperformance<br />
data storage server targeting<br />
high reliability and performance needs that<br />
could be used for various iSCSI targets with<br />
sizes ranging from 10 TB to 40 TB. The<br />
system, installed in 2017, utilised Supermicro<br />
X10 Series servers in 2U format, featuring two<br />
Intel Xeon CPUs and 128 GB RAM. This was<br />
coupled with a Microsemi ASR8885<br />
controller, 10 Gbit/s NICs, and a 60-bay dual<br />
expander toploader JBOD from Celestica.<br />
The storage was implemented using Toshiba's<br />
MG04SCA40EA 4 TB enterprise-class HDDs<br />
with 12 Gbit/s SAS interface, 7,200 rpm<br />
performance in a 3.5-inch form factor.<br />
The system was built upon the Open-E<br />
JovianDSS, a Linux-based data storage<br />
software using the ZFS file system that can be<br />
used to architect storage on iSCSI, Fiber<br />
Channel (FC), NFS, and SMB (CIFS)<br />
protocols. Thanks to its Linux basis it has a<br />
high level of hardware compatibility and is<br />
well suited to virtualised storage environments.<br />
While providing high data integrity and<br />
protection using data and metadata checksumming<br />
and self-healing to detect and<br />
correct errors, it can also be configured as<br />
part of an active-active dual-controller cluster.<br />
The final solution delivered 108 TB of user<br />
storage with a Zpool capacity efficiency of<br />
50% using a two-way mirror storage<br />
redundancy type. The Zpool was laid out in<br />
30 groups of data/parity disk pairs, providing<br />
240 TB of gross unformatted capacity, and<br />
120 TB net. The final usable storage of 108<br />
TB provided a Zpool read performance rating<br />
of 12.9x single disk, with Zpool write<br />
performance attaining 8.5x single disk. Save<br />
for a single planned shutdown for a software<br />
update, the system has been operational<br />
without downtime or disk failure since August<br />
2017.<br />
As well as mirror groups, dual and triple<br />
parity groups are also supported. The triple<br />
parity approach is recommended with high<br />
capacity disks of 10 TB or larger. At this<br />
parity level the malfunction of three disks per<br />
data group can be tolerated. Additionally,<br />
the Open-E JovianDSS supports a storage<br />
self-backup approach with versioning<br />
possible up to every minute. The backup<br />
feature creates rotational auto-snapshots of<br />
a volume according to user-defined<br />
retention-interval plans, asynchronously<br />
replicating snapshot deltas to local (on-site)<br />
or remote (off-site) storage.<br />
The backup application is very light, which<br />
explains why it can run 24/7 without any<br />
significant influence on production. It can be<br />
used for regular backup/restore purposes or<br />
for instant disaster recovery.<br />
Beyond being a scale-up storage proof-ofconcept<br />
activity, this cluster also serves as the<br />
virtual storage infrastructure of the Technology<br />
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MAGAZINE<br />
13
CASE <strong>ST</strong>UDY:<br />
CASE <strong>ST</strong>UDY: NTT GLOBAL DATA CENTRES EMEA<br />
mapped to all physical disks in the system. This<br />
means that in, for example, a clustered<br />
hypervisor environment, the concurrent<br />
transactions of multiple virtual machines (VM)<br />
can be supported without any noticeable<br />
performance impact.<br />
Experience Lab for all other innovators. This<br />
makes it an excellent platform to prove its<br />
functional and performance advantages daily<br />
under realistic operating conditions.<br />
By adding more HDDs in JBOD enclosures,<br />
this cluster has the potential to scale-up further<br />
as storage needs increase. The upper limit of<br />
this scaling is determined by the available rack<br />
space, reach via SAS cabling, the number of<br />
SAS ports on the controller(s) and the compute<br />
power of the controlling server. Scaling up this<br />
particular JovianDSS cluster in the Technology<br />
Experience Lab would probably be possible<br />
up to the low, single-digit petabyte range but,<br />
due to the mentioned limitations, not beyond<br />
this capacity.<br />
Of course, if your future growth and user base<br />
is unknown, as in the automotive example<br />
given, a different approach is required that<br />
scales as needed and has no real upper limit<br />
on capacity. This requires horizontal scalability,<br />
also known as scale-out storage.<br />
Scale-out storage uses a network-connectivitybased<br />
approach that allows new nodes to be<br />
added, almost without limit, to the existing<br />
clusters as need dictates. Each cluster consists<br />
of a number of servers, drives and networking,<br />
with the cluster nodes linked together by highspeed<br />
networking or backplane. Thanks to this<br />
approach, there is no need for overprovisioning<br />
as capacity and performance can<br />
be added as required. The entire storage<br />
solution appears to users as a single entity and<br />
can be administered via a single interface, even<br />
when parts of the hardware implementation are<br />
located in other cities or on other continents.<br />
To ensure that this collection of hardware both<br />
operates as a single storage entity, and<br />
provides provision for expansion, failover, and<br />
robustness, suitable software will also need to<br />
be selected. NTT's approach is again ideal for<br />
testing combinations of hardware and software<br />
to learn how they interact. This could be to<br />
determine what works best for individual needs,<br />
such as performing a partial or full system<br />
recovery after ransomware attack in a realistic<br />
operational environment.<br />
One such system utilises PetaSAN, a scaleout<br />
storage area network (SAN) solution built<br />
on Ceph. Ceph is a leading open source<br />
storage platform that aims to offer object-,<br />
block- and file-level storage using a distributed<br />
computing cluster. Additionally, it offers<br />
scalable storage capacity and it replicates the<br />
data, making it fault-tolerant and both selfhealing<br />
and self-managing. One of the<br />
challenges is that it requires a Linux<br />
administrator to setup and maintain, an issue<br />
that the open source PetaSAN project aims to<br />
solve. This wraps the power and complexity of<br />
Ceph in a 'single pane-of-glass' management<br />
interface while simultaneously providing access<br />
to the powerful Linux command line when<br />
needed. The goal is to provide highly available<br />
clustered iSCSI disks, with each iSCSI disk<br />
The platform was built using hardware from<br />
Starline Computer GmbH, consisting of Areca<br />
RAID cards in pass-thru mode coupled with<br />
Cavium's remote direct memory access (RDMA)<br />
10Gbe Ethernet adapters. The PetaSAN<br />
implementation provides 220 TB of highly<br />
available clustered iSCSI disks thanks to<br />
Toshiba's high-capacity 10 TB enterprise hard<br />
drives. The resulting multi-path disks could be<br />
identified by virtual IP addresses and offered<br />
fast I/O with link redundancy.<br />
Additionally, this system provides the virtual<br />
storage resources for the Technology<br />
Experience Labs, especially for proof-ofconcept<br />
activities where its scale-out features<br />
are required.<br />
Of course, the final intent may not be to<br />
operate and maintain the hardware for a<br />
storage solution, or the implementation may<br />
need to make use of a mix of own hardware<br />
and cloud resources. For such situations, the<br />
use of Amazon's Simple Storage Service (S3)<br />
may be an option to consider. Thanks to the<br />
work of Starline, this test platform integrates<br />
an S3 gateway via the command line that<br />
should acquire GUI configuration support in<br />
the future.<br />
Determining the optimal approach for a<br />
data centre is challenging, especially with<br />
demands on performance and capacity<br />
growing continuously but not necessarily by<br />
known and plannable amounts. Environments<br />
such as that provided by NTT with its<br />
professional physical space and community of<br />
support, allow room for experimentation using<br />
systems of significance. In turn, real-life<br />
solutions to daily challenges can not only be<br />
assessed but quantified as well under nonsystem-critical<br />
conditions.<br />
More info: www.toshiba-storage.com<br />
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MAGAZINE
SPECIALI<strong>ST</strong> <strong>ST</strong>ORAGE RESELLER OF THE YEAR<br />
2016 | 2017 | 2018 | 2019<br />
Specialist Storage Reseller of the Year - Epaton<br />
One to Watch - Epaton<br />
Contribution to the Storage Industry - Phil Dick<br />
Channel Excellence Award - Jonathan Lassman<br />
Virtual Event of the Year - SecureCon<br />
VOTE NOW<br />
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EVENT: E <strong>ST</strong>ORAGE A WARD<strong>ST</strong>ORAGE <strong>2020</strong><br />
AWARDS<br />
THE SHOW MU<strong>ST</strong> GO ON - ONE WAY OR ANOTHER!<br />
DESPITE THE UPHEAVALS CAUSED BY COVID-19 WE HAVE DONE OUR BE<strong>ST</strong> TO MAKE SURE THAT THIS<br />
YEAR'S <strong>ST</strong>ORAGE AWARDS WILL <strong>ST</strong>ILL TAKE PLACE: FULL DETAILS OF ALL THE FINALI<strong>ST</strong>S AND HOW TO<br />
VOTE ARE ON THE FOLLOWING PAGES<br />
We want to thank you, our readers<br />
across the industry and around the<br />
world, for bearing with us during<br />
these uncertain times. Unfortunately<br />
COVID-19 has decided our fate and, sadly,<br />
we will not be able to hold a full awards<br />
ceremony this year as we would have liked -<br />
and the party will have to wait until we are<br />
in safer times. This won't, however, prevent<br />
us recognising the fantastic industry that we<br />
work in; we will just have to do it a little<br />
differently. Behind the scenes, we are<br />
working on the exact format for the 'event'<br />
and we hope to be able to announce more<br />
details very soon.<br />
cast your votes and make your voice heard.<br />
<br />
We are still offering a selection of <br />
This year's winners will now be announced<br />
on Thursday 26th November <strong>2020</strong>, stay<br />
tuned for the links and announcements on<br />
the Storage Awards website (see below) and<br />
social media. The full list of finalists is now<br />
available, and you can see on the following<br />
pages - correct at time of publication - who<br />
has made it through to the public voting<br />
stage of the process - so now is the time to<br />
marketing opportunities for our virtual<br />
awards ceremony as below, to be sold on a<br />
first come first served basis.<br />
<br />
SPONSORSHIP PACKAGES<br />
Headline Sponsor marketing package -<br />
£4000 (normally £6000) - includes:<br />
Company branding as a headline<br />
<br />
sponsor on the Storage Awards website<br />
up until our next awards<br />
Company branding on all VT screenings<br />
for the virtual winner's announcements<br />
1 x full page advertisement in Storage<br />
Magazine<br />
1 x eBlast<br />
6-month web banner on the Storage<br />
Magazine website<br />
Exclusive voting link for sponsors who are<br />
finalists<br />
Category Sponsor marketing package -<br />
£2450 (normally £3950) - includes:<br />
Company branding as category sponsor<br />
on the Storage Awards website up until<br />
our next awards<br />
Company branding on the VT screen of<br />
your chosen sponsored category<br />
¼ page advertisement in the<br />
November/December issue of Storage<br />
Magazine<br />
1 x eBlast<br />
6-month web banner on the Storage<br />
Magazine website<br />
Exclusive voting link for sponsors who are<br />
finalists<br />
Don't forget, voting is open right now, so<br />
head to the website below to let us know who<br />
you feel should be this year's winners!<br />
www.storage-awards.com<br />
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MAGAZINE
EVENT: <strong>ST</strong>ORAGE E VENT: AWARDS<br />
<strong>ST</strong>ORAGE A <strong>2020</strong><br />
<strong>ST</strong>ORAGE AWARDS <strong>2020</strong> FINALI<strong>ST</strong>S<br />
<strong>ST</strong>ORAGE INNOVATION OF THE YEAR<br />
Altaro<br />
Endpoint Backup for MSP<br />
Arcserve<br />
9000 Appliance Series<br />
Datadobi<br />
DobiMigrate<br />
DataCore<br />
vFilO<br />
Data Dynamics<br />
StorageX<br />
Dell EMC<br />
Powerstore<br />
HPE<br />
Primera<br />
Insurgo Media<br />
Investigo<br />
Nexsan Unity 3300<br />
Pure Storage<br />
FlashArray//X<br />
Quest<br />
QoreStor<br />
Spectra Logic<br />
StorCycle<br />
StorageCraft<br />
Onexafe Solo<br />
StorPool<br />
Storpool SDS<br />
Unitrends<br />
Recovery Series Appliance<br />
Western Digital<br />
Ultrastar 18/20TB HDDS<br />
ONE TO WATCH - COMPANY<br />
Boston<br />
CDS<br />
Cloudian<br />
Epaton<br />
Excelero<br />
Igneous<br />
Infortrend<br />
Insurgo<br />
Kasten<br />
Komprise<br />
Lacie Storage<br />
MinIO<br />
Nebulon<br />
NGS<br />
Ortial Technologies<br />
Portworx<br />
Preservica<br />
Quest<br />
Scale Computing<br />
Scality<br />
SoftIron<br />
Spinnakar<br />
Titan Data Solutions<br />
Ultra Support<br />
Unitrends<br />
Vast Data<br />
WekaIO<br />
VIRTUAL EVENT OF THE YEAR<br />
DataCore<br />
On Demand<br />
Epaton/NGS<br />
Exertis Enterprise<br />
Infortrend/CMS/Toshiba<br />
Komprise<br />
Rubrik<br />
Q Associates/Rubrik<br />
Quantum/Veeam<br />
Veeam<br />
SecureCon<br />
Stay home, stay connected<br />
Better Together<br />
TechKrunch<br />
Virtual Camp Rubrik<br />
Don't backup go forward<br />
Virtual IQ<br />
VeeamON Virtual<br />
<strong>ST</strong>ORAGE MARKETING TEAM OF THE YEAR<br />
Accelstor<br />
Arcserve<br />
Boston<br />
CMS Distribution<br />
DataCore<br />
Exertis Hammer<br />
Infortrend<br />
Insurgo Services<br />
Lacie Storage<br />
Origin Storage<br />
Ortial Technologies<br />
Park Place Technologies<br />
Scale Computing<br />
Seagate<br />
StorageCraft<br />
Zerto<br />
CONTRIBUTION TO THE <strong>ST</strong>ORAGE INDU<strong>ST</strong>RY<br />
Altaro<br />
Colin Wright<br />
Arcserve<br />
Mick Bradley<br />
Barracuda<br />
Chris Ross<br />
Barracuda<br />
Phil Maynard<br />
CDS<br />
Ian Burton<br />
Cloudian<br />
Neil Stobart<br />
Commvault<br />
Nigel Tozer<br />
Curvature<br />
Christo Conidaris<br />
Ethos Technology<br />
Adam Worthington<br />
Epaton<br />
Phil Dick<br />
ExaGrid<br />
Graham Woods<br />
Exertis Enterprise<br />
Simon Regan<br />
HPE<br />
Angus Reid<br />
Huawei Enterprise<br />
Michael Rae<br />
Nexstor<br />
Rob Townsend<br />
Spectra Logic<br />
Craig Bungay<br />
Titan Data Solutions Ben Jackson<br />
CHANNEL EXCELLENCE AWARD<br />
Arcserve<br />
Richard Massey<br />
Arrow ECS<br />
Billy Bond<br />
www.storagemagazine.co.uk<br />
@<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
17
EVENT: E <strong>ST</strong>ORAGE A WARD<strong>ST</strong>ORAGE 2019<br />
AWARDS<br />
Cohesity Martin Gibbons<br />
Commvault Bobby Dhaliwal<br />
Datacore John Lucey<br />
Epaton<br />
Jonathan Lassman<br />
Exertis Enterprise Jonnie Ray<br />
HPE<br />
Marcus Thompson<br />
Quantum Richard Martin<br />
Seagate David Thompson<br />
Spinnakar Gerard Brophy<br />
Titan Data Solutions David Treadwell<br />
Unitrends Paul Hollow<br />
RANSOMWARE PROTECTION<br />
COMPANY OF THE YEAR<br />
Acronis<br />
Arcserve<br />
Barracuda<br />
Commvault<br />
Dell EMC<br />
Nexsan - a StorCentric Company<br />
Overland Tandberg<br />
Quantum<br />
Rubrik<br />
StorageCraft<br />
Unitrends<br />
Veeam<br />
Veritas<br />
Zerto<br />
SMB DATA PROTECTION COMPANY OF<br />
THE YEAR<br />
Acronis<br />
Archiware<br />
Asigra<br />
Bacula<br />
Barracuda<br />
Carbonite<br />
Datto<br />
Macrium Software<br />
Nakivo<br />
Novastor<br />
Retrospect - A StorCentric Company<br />
StorageCraft<br />
Vembu<br />
ENTERPRISE DATA PROTECTION<br />
COMPANY OF THE YEAR<br />
Actifio<br />
Arcserve<br />
Atempo<br />
Barracuda<br />
Catalogic<br />
Cobalt Iron<br />
Commvault<br />
DataCore<br />
Datrium<br />
Quest<br />
Rubrik<br />
Unitrends<br />
Veeam<br />
Veritas<br />
Western Digital<br />
Zerto<br />
ENTERPRISE BACKUP HARDWARE<br />
COMPANY OF THE YEAR<br />
Arcserve<br />
Cohesity<br />
Dell Technologies<br />
Exagrid<br />
HPE<br />
Infortrend<br />
Lacie<br />
Qualstar<br />
Quantum<br />
Rubrik<br />
StorageCraft<br />
Synology<br />
Unitrends<br />
<strong>ST</strong>ORAGE INNOVATORS OF THE YEAR<br />
Arcserve<br />
Boston<br />
Cirrus Data<br />
Cloudian<br />
DataCore<br />
ExaGrid<br />
HPE<br />
IBM<br />
Igneous<br />
Komprise<br />
MayaData<br />
Nebulon<br />
Pure Storage<br />
Seagate<br />
SoftIron<br />
Spectra Logic<br />
StorMagic<br />
Vast Data<br />
Veeam<br />
WekaIO<br />
Western Digital<br />
DATA MANAGEMENT VENDOR OF THE<br />
YEAR<br />
IBM<br />
Igneous<br />
Komprise<br />
Leonovus<br />
NetApp<br />
Park Place Technologies<br />
Solarwinds<br />
StorCycle from Spectra Logic<br />
Veeam<br />
Virtana<br />
Virtual Instruments<br />
OBJECT <strong>ST</strong>ORAGE VENDOR OF THE<br />
YEAR<br />
Caringo<br />
Cloudian<br />
HPE<br />
IBM<br />
MayaData<br />
NetApp<br />
Nexenta<br />
Object Matrix<br />
OpenIO<br />
Quantum<br />
Scality<br />
SoftIron<br />
Spectra Logic<br />
StorageCraft<br />
HYPER-CONVERGENCE VENDOR OF<br />
THE YEAR<br />
Boston<br />
Commvault<br />
dataON<br />
DataCore<br />
ExaGrid<br />
Fujitsu<br />
HPE<br />
IBM<br />
NetApp<br />
Nutanix<br />
Pivot 3<br />
Scale Computing<br />
SoftIron<br />
StarWind<br />
Western Digital<br />
18 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
@<strong>ST</strong>MagAndAwards<br />
www.storagemagazine.co.uk<br />
MAGAZINE
EVENT: <strong>ST</strong>ORAGE E VENT: AWARDS<br />
<strong>ST</strong>ORAGE A 2019<br />
HYBRID <strong>ST</strong>ORAGE VENDOR OF THE<br />
YEAR<br />
Boston<br />
Dell EMC<br />
Fujitsu<br />
HPE<br />
Hitachi Vantara<br />
IBM<br />
Infinidat<br />
Infortrend<br />
Nexsan- a StorCentric Company<br />
Netapp<br />
Qsan<br />
Quantum<br />
Seagate<br />
SoftIron<br />
Western Digital<br />
"AS A SERVICE" PLATFORM OF THE YEAR<br />
Arcserve Cloud<br />
Asigra<br />
Barracuda<br />
Clumio<br />
Cobalt Iron<br />
Docker<br />
Druva<br />
Egnyte<br />
Infrascale<br />
NexProtect from Nexstor<br />
Nexstor<br />
StorageCraft<br />
Unitrends<br />
Zadara<br />
FLASH/SSD <strong>ST</strong>ORAGE VENDOR OF THE<br />
YEAR<br />
Accelstor<br />
Boston<br />
Dell EMC<br />
DDN<br />
Hitachi Vantara<br />
HPE<br />
Huawei<br />
IBM<br />
Infortrend<br />
NetApp<br />
Nimbus Data<br />
Ortial<br />
Pavilion Data Systems<br />
Pure Storage<br />
QSAN<br />
SoftIron<br />
Toshiba<br />
Vast Data<br />
Vexata - a StorCentric Company<br />
Violin Systems<br />
WekaIO<br />
Western Digital<br />
CLOUD ENABLER OF THE YEAR<br />
AWS<br />
Aparavi<br />
Barracuda<br />
Clumio<br />
Cloudian<br />
Druva<br />
Hycu<br />
IBM<br />
Infortrend<br />
Kasten<br />
MinIO<br />
Panzura<br />
Quest<br />
Qumulo<br />
Reduxio<br />
Rubrik<br />
StorMagic<br />
Veeam<br />
Veritas<br />
SOFTWARE-DEFINED <strong>ST</strong>ORAGE<br />
VENDOR OF THE YEAR<br />
Cloudian<br />
DataCore<br />
Datera<br />
Falconstor<br />
HPE<br />
IBM<br />
MayaData<br />
Nasuni<br />
Open-e<br />
OSNexus<br />
RAIDIX<br />
StarWind<br />
StoneFly<br />
StorMagic<br />
StorONE<br />
StorPool<br />
Syneto<br />
Veeam<br />
Veritas<br />
<strong>ST</strong>ORAGE PERFORMANCE<br />
OPTIMISATION COMPANY OF THE YEAR<br />
Agile Storage<br />
Apeiron<br />
ATTO<br />
Bridgeworks<br />
Broadcom<br />
Data Dynamics<br />
Excelero<br />
ExaGrid<br />
HPE<br />
Huawei<br />
IBM<br />
InfiniteIO<br />
Intel<br />
Marvell<br />
Memblaze<br />
Nebulon<br />
Pure Storage<br />
Quantum<br />
Quest<br />
Silk<br />
Spectra Logic<br />
Stellus Technologies<br />
Western Digital<br />
CAPACITY <strong>ST</strong>ORAGE VENDOR OF THE<br />
YEAR<br />
Boston<br />
FujiFilm<br />
HPE<br />
Huawei<br />
IBM<br />
Infortrend<br />
Lenovo<br />
NEC<br />
Nexsan - A StorCentric Company<br />
Overland Tandberg<br />
Qnap<br />
Qsan<br />
Sans Digital<br />
Seagate<br />
Spectra Logic<br />
StorageCraft<br />
Synology<br />
Toshiba<br />
Western Digital<br />
CHANNEL PARTNER PROGRAM OF THE<br />
YEAR<br />
Arcserve Accelerate<br />
www.storagemagazine.co.uk @<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
19
EVENT: E <strong>ST</strong>ORAGE A WARD<strong>ST</strong>ORAGE 2019<br />
AWARDS<br />
Barracuda<br />
Commvault<br />
IBM<br />
NetApp<br />
Nutanix<br />
Pure Storage<br />
Quantum<br />
Rubrik<br />
Seagate<br />
SpectraLogic<br />
StorMagic<br />
Veeam<br />
Channel Pro<br />
Partner Advantage<br />
Partner World<br />
Partner Connect<br />
Partner Network<br />
P3 Partner Program<br />
Alliance<br />
Velocity<br />
Insider<br />
Edge<br />
Channel Program<br />
ProPartner<br />
THIRD PARTY MAINTENANCE COMPANY<br />
OF THE YEAR<br />
Blue Chip<br />
CCE<br />
CDS<br />
Curvature<br />
Daisy Group<br />
ICC<br />
Park Place Technologies<br />
Procurri<br />
Q Associates<br />
StorTrec<br />
Ultra Support<br />
SECURITY <strong>ST</strong>ORAGE RESELLER OF THE<br />
YEAR<br />
Altinet<br />
Dacoll<br />
Data Systems<br />
NGS<br />
Esteem<br />
Logicalis<br />
MTI<br />
Qual<br />
SPECIALI<strong>ST</strong> <strong>ST</strong>ORAGE RESELLER OF THE<br />
YEAR<br />
Cognitive<br />
Cristie Data<br />
Epaton<br />
MTI<br />
NAS<br />
Nexstor<br />
Proact<br />
Q Associates<br />
Qual<br />
Vesper Technologies<br />
Virtual Effect<br />
VSPL (Vector & Scalar Products Ltd)<br />
CORPORATE <strong>ST</strong>ORAGE RESELLER OF<br />
THE YEAR<br />
Capita<br />
CDW<br />
Computacenter<br />
Insight<br />
MTI<br />
Proact<br />
Q Associates<br />
SCC<br />
Softcat<br />
Trustco<br />
<strong>ST</strong>ORAGE DI<strong>ST</strong>RIBUTOR OF THE YEAR<br />
Arrow ECS<br />
Cloud Distribution<br />
CMS Distribution<br />
Ethos Technology<br />
Exertis Enterprise (formerly Hammer)<br />
Global Distribution<br />
Origin Storage<br />
Spinnakar<br />
Tech Data<br />
Titan Data Solutions<br />
Westcoast<br />
CLOUD PRODUCT OF THE YEAR<br />
Altaro<br />
VM Backup Cloud<br />
Management Console<br />
Barracuda Networks Barracuda Backup<br />
Cloudian Hyperstore<br />
Datastax DSE<br />
IBM<br />
Cloud Backup<br />
Infortrend EonStor GS Gen2<br />
SUSE Enterprise Storage 5.5<br />
Veritas<br />
CloudPoint<br />
VMWare vCloud Suite<br />
WekaIO WekaFS<br />
<strong>ST</strong>ORAGE PRODUCT OF THE YEAR<br />
Arcserve UDP<br />
Barracuda Networks Barracuda Backup<br />
Cloudian HyperStore<br />
DataCore SANSymphony-V<br />
ExaGrid<br />
EX Series<br />
HPE StoreOnce 5500<br />
Huawei<br />
Infortrend<br />
Lacie Storage<br />
Pure Storage<br />
Seagate<br />
Spectra Logic<br />
WekaIO<br />
Western Digital<br />
OceanStor Dorado V6<br />
EonStor CS<br />
Thunderbolt Series<br />
FlashBlade<br />
EXOS X 5U84<br />
ArticBlue<br />
WekaFS<br />
20TB Ultrastar HDD<br />
CLOUD COMPANY OF THE YEAR<br />
Actifio<br />
AWS<br />
Caringo<br />
Cloudian<br />
Egnyte<br />
IBM<br />
NetApp<br />
Panzura<br />
Oracle<br />
Qumulo<br />
Rubrik<br />
Scality<br />
Veeam<br />
Veritas<br />
Zadara<br />
<strong>ST</strong>ORAGE COMPANY OF THE YEAR<br />
Arcserve<br />
Barracuda<br />
Cloudian<br />
DataCore<br />
DDN<br />
Dell Technologies<br />
ExaGrid<br />
HPE<br />
IBM<br />
Infinidat<br />
Infortrend<br />
Komprise<br />
NetApp<br />
Pure Storage<br />
Seagate<br />
Spectra Logic<br />
Veeam<br />
Western Digital<br />
20 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
@<strong>ST</strong>MagAndAwards<br />
www.storagemagazine.co.uk<br />
MAGAZINE
CASE <strong>ST</strong>UDY:<br />
CASE <strong>ST</strong>UDY: IRISH PRISON SERVICE<br />
SAFE AND SOUND<br />
PAUL SPECIALE, CHIEF PRODUCT OFFICER AT SCALITY,<br />
EXPLAINS HOW THE IRISH PRISON SERVICE IS LOCKING<br />
DOWN PRISON SAFETY WITH 5,000 CAMERAS AND MULTI<br />
PETABYTES OF <strong>ST</strong>ORAGE<br />
Prison video surveillance cameras are<br />
essential for keeping an eye on the<br />
watched and the watchers. However,<br />
capturing, storing and retrieving that<br />
video camera data is much more<br />
complicated than training a lens on a few<br />
dark corners.<br />
What does such a solution look like?<br />
The Irish Prison Service (IPS) recently<br />
upgraded its video surveillance system in<br />
12 countrywide prison facilities to 5,000<br />
cameras continuously recording the<br />
movement and actions of everyone on the<br />
inside. And for compliance with privacy<br />
laws, that footage has to stick around at<br />
least four years and a day - that's two<br />
blue moons or a leap year cycle - or until<br />
any incidents are resolved.<br />
"Video data has a huge impact on the<br />
safety and security of our staff and<br />
prisoners. People's lives are at stake in<br />
extreme cases," says George Jackson, the<br />
recently retired head of information and<br />
communication technology at IPS.<br />
"Therefore, it's hugely important that there<br />
are safeguards around how the data is<br />
stored and secured."<br />
In spite of historically low incarceration<br />
rates, close to countries like Norway and<br />
Sweden, the upgrade from the 2008<br />
surveillance setup comes as the IPS<br />
population grew about 10 percent over<br />
the previous year.<br />
The old system wasn't able to ensure data<br />
security. It lacked the visibility and a<br />
technical process for securely and<br />
systematically deleting video and, as a<br />
result, footage on the traditional storage<br />
array had never been deleted. Storage<br />
capacity was also running short.<br />
Additionally, IPS had recently upgraded<br />
surveillance infrastructure with new highdefinition<br />
cameras, generating larger video<br />
files and even higher storage demands.<br />
Enter data storage from HPE, Scality and<br />
CTERA. In this joint solution, HPE provides<br />
local storage using CTERA running on<br />
HPE servers to capture video 24/7 at<br />
each prison facility. Long-term offsite<br />
storage relies on HPE systems and Scality<br />
RING to securely retain video of incidents.<br />
HPE servers at each facility provide five<br />
terabytes of local storage to handle all the<br />
video captured locally.<br />
Two Scality RING storage clouds provide<br />
300 terabytes of usable, secure storage<br />
that scales to multiple petabytes if<br />
needed. RING also automates replication<br />
between the two environments, protecting<br />
the data by having a complete copy of<br />
the archive always available in the event<br />
of a disaster.<br />
Scality software provides intelligent data<br />
management throughout the lifecycle of<br />
the stored video, including secure and<br />
automated deletion. Moreover, to be<br />
certain the deletion process is carried out<br />
with full transparency, a series of email<br />
alerts will advise relevant parties in<br />
advance of deletion, beginning at the<br />
three-year mark and progressing with<br />
more frequent notices up to the day<br />
before scheduled deletion.<br />
"Prisons can be difficult environments, so<br />
any technology we use must work," says<br />
Jackson. "If there is an incident, it's highly<br />
important that the solution works and is<br />
reliable. We trust the Scality and HPE<br />
solution to safeguard this critical video<br />
storage data."<br />
More info: www.scality.com<br />
www.storagemagazine.co.uk<br />
@<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
21
INTERVIEW: VIRTUAL EFFECT<br />
BROUGHT TO BOOK<br />
<strong>ST</strong>ORAGE MAGAZINE EDITOR DAVID TYLER CAUGHT UP RECENTLY<br />
WITH JOHN GREENWOOD - A PA<strong>ST</strong> WINNER OF BOTH THE<br />
"CONTRIBUTION TO THE INDU<strong>ST</strong>RY" AND "CHANNEL EXCELLENCE"<br />
<strong>ST</strong>ORAGE AWARDS - ABOUT HIS NEW ROLE AT VIRTUAL EFFECT,<br />
LOCKDOWN AND HIS NEW POCKET-SIZED BOOK "AN A TO Z OF<br />
DATA <strong>ST</strong>ORAGE"<br />
David Tyler: Let's start with some<br />
background on Virtual Effect, and<br />
how you came to be there.<br />
John Greenwood: The opportunity arose to<br />
join a dynamic and agile business - Virtual<br />
Effect are growing their UK customer base<br />
and have a specific focus on storage. As<br />
Chief Strategy Officer I have the ability to<br />
identify and recruit emerging and disruptive<br />
vendors that replicate the ambition of the<br />
company. Coupled with some of the more<br />
established and proven names, our<br />
portfolio provides a blend of storage<br />
startups and more mature players. It is an<br />
exciting role and, with the many contacts<br />
and relationships that I have been lucky<br />
enough to develop during my time in the<br />
storage industry, provides the perfect<br />
platform to build upon.<br />
DT: Has the outbreak of a global<br />
pandemic affected the company's plans?<br />
JG: You could say that Virtual Effect were<br />
somewhat ahead of the game as the<br />
company has a "Work from Home" culture<br />
at its core. Subsequently the team already<br />
had the infrastructure and systems in place,<br />
along with a cultural discipline, that<br />
allowed things to be "business as usual"<br />
when lockdown came. We have seen the<br />
role of many of our customers change, with<br />
their focus moving to service and<br />
application delivery and support. Our<br />
supply chain has also, thankfully, been<br />
largely unaffected. Personally, I think we<br />
are a fairly resilient, flexible and adaptable<br />
industry and this scenario has been<br />
testimony to that.<br />
DT: And how have you made good use of<br />
your time during lockdown?<br />
JG: In some ways I feel a little accountable<br />
for lockdown - when asked if I would be<br />
putting together a Storage Guide, having<br />
previously written fifteen of them, I quipped<br />
"Not unless someone is prepared to shut<br />
me away, undisturbed, in a room for 10<br />
weeks". Subsequently, when lockdown<br />
came, I really didn't have any excuse and<br />
the writing of Virtual Effect's "An A to Z of<br />
Data Storage" commenced.<br />
Working in the industry helps enormously<br />
of course, as we have constant access to<br />
information and visibility of what is coming.<br />
The challenge with this book is that the<br />
storage landscape is such a fast-moving<br />
one and nothing stands still. The secret is<br />
to try not to get too far into specifics, the<br />
book is supposed to be a high-level guide<br />
to the industry rather than to provide<br />
definitive specifications.<br />
DT: Tell us more about it - and of course<br />
how Storage magazine readers can get<br />
hold of a copy.<br />
JG: Perhaps most importantly I should<br />
stress that the book is only available as a<br />
printed book. A recent study showed that<br />
readers of printed books absorb and<br />
remember more than readers of e-books,<br />
which (at this point in time) is why we have<br />
chosen to adopt this approach. The book<br />
has been written for end-users, specifically<br />
(as I term them) 'the Custodians of Data'.<br />
Within the 100 pages are over 140<br />
storage vendors, a goat and a reference to<br />
the eighties band behind the hit<br />
'Sometimes' - so it's not all serious techie<br />
stuff. I have tried to put an occasional<br />
smile onto the face of the reader. To get a<br />
copy, send an email to<br />
storagebook@virtualeffect.co.uk and this<br />
will trigger a reply that will ask you for a<br />
little more information. Upon receipt of<br />
that, we will then send you (on the basis<br />
you are an end-user) a copy of the book<br />
for free.<br />
More info: www.virtualeffect.co.uk<br />
22 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
@<strong>ST</strong>MagAndAwards<br />
www.storagemagazine.co.uk<br />
MAGAZINE
Security Storage Reseller of the Year - NGS<br />
One to Watch - NGS<br />
Virtual Event of the Year - SecureCon<br />
VOTE NOW<br />
Are you Cyber Essentials Certified?<br />
Whether you need to get started on your journey to simple, effective<br />
cyber defense, re-certify or take it to the next level, NGS can help.<br />
Visit ngsuk.com/cyberessentials to find out more.<br />
DO MORE, FOR LESS. BETTER<br />
ngsuk.com
RESEARCH: SMBS SMBS<br />
SMBS TURN TO DATA TO ASSI<strong>ST</strong> WITH<br />
PO<strong>ST</strong>-COVID PLANS<br />
THE WORLD'S SMBS ARE TURNING TO DATA AS THEY LOOK TO <strong>ST</strong>EER A COURSE TO COVID RECOVERY,<br />
ACCORDING TO NEW SEAGATE RESEARCH WHICH SPOKE TO 3,000 SMALL AND MEDIUM SIZED BUSINESS<br />
DECISION-MAKERS GLOBALLY<br />
Seagate Technology has shared the<br />
results of a global survey of 3,000 small<br />
and medium sized business (SMB)<br />
decision-makers. The survey reveals that<br />
despite economic headwinds, existing SMB IT<br />
infrastructure for many SMBs has shown<br />
resilience, and a majority of SMBs believe<br />
business data will play an important role in<br />
their long-term recovery plans.<br />
The research was commissioned by Seagate<br />
and carried out by FleishmanHillard's TRUE<br />
Global Intelligence and online market<br />
research firm Dynata. Results are based on<br />
an 11-question online survey fielded among<br />
3,000 small business decision makers across<br />
six countries (UK, USA, Germany, China,<br />
South Korea, Taiwan), fielded between 21<br />
May and 4 June <strong>2020</strong>. Respondents included<br />
decision makers from small and medium<br />
sized businesses (2-249 employees) across a<br />
range of industries, and survey questions<br />
covered topics including current data storage<br />
systems, impacts of COVID-19 and home<br />
working, and perceived value of different<br />
business data types.<br />
EXI<strong>ST</strong>ING IT INFRA<strong>ST</strong>RUCTURE<br />
SHOWS RESILIENCE<br />
Despite the rapid and unexpected shift to<br />
remote working during the COVID-19<br />
pandemic, existing SMB IT infrastructure<br />
proved resilient, according to the Seagate<br />
research. More than half (54%) of SMB<br />
decision-makers reported no difficulty in<br />
accessing files or company data remotely,<br />
and 61% reported similar productivity levels<br />
to when their employees are in the office.<br />
Almost half (45%) of SMB decision-makers<br />
reported their company's existing data<br />
infrastructure was more resilient than<br />
expected during the pandemic. All SMBs<br />
included in the study have fewer than 250<br />
employees (see above), and the majority<br />
have fewer than 50.<br />
During a time of acute crisis for many SMBs,<br />
many are taking the importance of robust IT<br />
infrastructure more seriously in their long-term<br />
planning. 50% of decision-makers surveyed<br />
said that they planned to invest in data<br />
backup and recovery services in the future,<br />
while 51% said that data technology could<br />
play a role in long-term business growth.<br />
DATA-DRIVEN COVID-19<br />
RECOVERY <strong>ST</strong>RATEGIES<br />
As SMBs look to the future, decision-makers<br />
are developing their recovery strategy. With<br />
36% of SMB decision makers expecting their<br />
staff to work from home more often after<br />
COVID-19, increased appreciation of how<br />
data can help businesses recover and thrive<br />
will be essential.<br />
Nearly two thirds (65%) of SMB decisionmakers<br />
say that their post-COVID-19<br />
recovery strategy is being informed by the<br />
data they have stored about their business.<br />
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MAGAZINE
RESEARCH: RESEARCH: SMBS<br />
"Small and medium sized businesses are a key growth engine of the global<br />
economy, and our research suggests that many are realising the potential value<br />
that data can deliver for their business as they look ahead at the road to recovery.<br />
As businesses of all shapes and sizes become increasingly dependent on<br />
technology, realising the true value of the data those businesses have stored will<br />
become critical to unlocking future growth and innovation opportunities."<br />
The pandemic has sparked a reassessment<br />
of the value of business data among SMB<br />
decision-makers: more than half (55%) say<br />
they recognise the value of their business<br />
data more than before the pandemic.<br />
There is a wide variety of business data<br />
available to SMBs, and decision-makers<br />
regard some of that data as much more<br />
important to their business' recovery<br />
strategy. Globally, SMB decision-makers<br />
ranked data around customer acquisition<br />
(59%) and customer retention (57%) as the<br />
most valuable data to their business, with<br />
employee productivity metrics coming in<br />
third place (52%).<br />
UK POORLY PREPARED FOR<br />
LONG TERM?<br />
According to the research, UK SMBs were<br />
better prepared than the global average for<br />
the rapid shift to remote working during the<br />
onset of COVID-19, however they are less<br />
prepared for long-term recovery.<br />
Only 17% of UK SMB decision-makers<br />
reported their business had no<br />
centralised data storage systems in<br />
place, lower than the global average<br />
(21%), and perhaps as a result fewer<br />
UK SMB decision-makers reported their<br />
staff having difficulties in accessing files<br />
remotely (38% vs. 46% global average).<br />
37% of UK SMB decision-makers say<br />
their team has been less productive<br />
while working from home. This is in line<br />
with the global average of 39%.<br />
Chinese SMBs' productivity suffered<br />
more during COVID-19, with 50%<br />
reporting lowered productivity, while<br />
German SMBs were less impacted, with<br />
only 22% reporting lowered<br />
productivity.<br />
UK SMB decision-makers are the most<br />
likely among all countries surveyed to<br />
anticipate long-term remote working<br />
(42% expect their employees to work<br />
from home more often in future than<br />
they did pre-COVID-19, vs. 36%<br />
global average). However, despite this<br />
anticipation of long-term change, only<br />
53% of UK SMB decision-makers<br />
reported using data to help inform<br />
their business recovery strategy, lower<br />
than the global average of 65% and<br />
China (83%).<br />
"Small and medium sized businesses are a<br />
key growth engine of the global economy,<br />
and our research suggests that many are<br />
realising the potential value that data can<br />
deliver for their business as they look ahead<br />
at the road to recovery," said Jeff<br />
Fochtman, senior vice president of<br />
marketing and business at Seagate<br />
Technology. "As businesses of all shapes<br />
and sizes become increasingly dependent<br />
on technology, realising the true value of<br />
the data those businesses have stored will<br />
become critical to unlocking future growth<br />
and innovation opportunities."<br />
More info: www.seagate.com<br />
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<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
25
MANAGEMENT: CLOUD SECURITY<br />
HOW SECURE IS YOUR CLOUD-BASED DATA?<br />
A SPIKE IN CLOUD CYBER-ATTACKS SHOWS THAT BUSINESSES WERE NOT ADEQUATELY PREPARED FOR THE<br />
GROWTH IN WORKING FROM HOME BROUGHT ABOUT BY COVID-19, EXPLAINS RYAN TRO<strong>ST</strong>, CTO AND<br />
CO-FOUNDER OF THREATQUOTIENT<br />
in the Verizon's <strong>2020</strong> Data Breach<br />
Investigation Report, shows that businesses<br />
did not implement best-practice cybersecurity<br />
measures before we all set up our<br />
home offices and started working<br />
completely from home.<br />
As more and more remote employees<br />
place vital data into the cloud, this creates<br />
more entry points that are vulnerable and<br />
open for cyber attackers to exploit. Recent<br />
research from Palo Alto Networks found<br />
over 1,700 malicious coronavirus-themed<br />
domains are created every day. Despite a<br />
minority residing in public clouds, they are<br />
more likely to be missed by less-complex<br />
firewalls. Between the anonymity that<br />
cloud technology provides cyber-criminals,<br />
and how easy it is for cloud administrators<br />
to misconfigure cloud settings; it is no<br />
surprise adversaries seek it out.<br />
Businesses continue to place more<br />
and more data in the cloud, from<br />
personal details to intellectual<br />
property. The growing adoption of cloudbased<br />
solutions by businesses, whether<br />
for greater agility, data analytics or to<br />
support employees in accessing the data,<br />
for example when they were remotely or<br />
from home, also increases the risk of<br />
cloud attacks.<br />
In December, I released a series of<br />
predictions for <strong>2020</strong>, one being the<br />
likelihood of a significant rise in cloud<br />
attacks in <strong>2020</strong>. Little did we know back<br />
then that the outbreak of COVID-19<br />
would occur, creating the perfect storm for<br />
cyber-attackers to take advantage of an<br />
incredibly disruptive period, with<br />
businesses being forced to adopt solutions<br />
at a rapid pace, potentially skipping usual<br />
protocols, and likely employee use of<br />
'shadow IT' solutions.<br />
The spike in cloud cyber-attacks this year,<br />
with the term "cloud" appearing 29 times<br />
One of the greatest threats to cloud<br />
providers is nation-state actors. When they<br />
discover a particular enclave where<br />
confidential data is hosted, such as an<br />
enterprises' intellectual property, they could<br />
use a zero-day attack to escape<br />
containment and deploy a persistent threat<br />
to continue their lateral movements<br />
throughout the cloud provider. Or perhaps<br />
more simply, a determined engineer of<br />
your organisation could dump sensitive<br />
data into an external drive - either way,<br />
there are too many variables and<br />
unknowns for security engineers to<br />
respond to effectively and expediently.<br />
If your business is considering moving its<br />
data into the cloud, it isn't a decision that<br />
should be made too quickly. Due diligence<br />
must be performed by IT professionals,<br />
CIOs and CISOs of enterprises and<br />
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MAGAZINE
MANAGEMENT: CLOUD SECURITY<br />
"Before you make a decision, evaluate all the risks<br />
associated with handing over your data to a third<br />
party for hosting. Do they have the required security<br />
protocols? Are they willing to answer questions about<br />
their security practices? If the provider has been<br />
breached previously, this could be a red flag, but<br />
don't be quick to discredit them. Look into how they<br />
responded to the breach, not only internally but how<br />
they supported their customers."<br />
governments, and even general cloud<br />
users before selecting a cloud provider.<br />
RISK EVALUATION<br />
Placing your data into the hands of a<br />
cloud provider means you trust that<br />
vendor with your business' data and<br />
reputation. Before you make a decision,<br />
evaluate all the risks associated with<br />
handing over your data to a third party for<br />
hosting. Do they have the required security<br />
protocols? Are they willing to answer<br />
questions about their security practices? If<br />
the provider has been breached<br />
previously, this could be a red flag, but<br />
don't be quick to discredit them. Look into<br />
how they responded to the breach, not<br />
only internally but how they supported<br />
their customers.<br />
PREPAREDNESS<br />
Find out about the cloud provider's stacks,<br />
specifically if they can service your needs<br />
and what level of control and visibility you<br />
may retain. Does the cloud provider<br />
maintain all hosting responsibilities or is it<br />
a joint effort? Is their technology<br />
immediately updated or does it 'slow roll'<br />
updates in order to let the community find<br />
unintended vulnerabilities? Does the<br />
provider perform annual due diligence<br />
checks to ensure their existing technology<br />
stack has not become stale with lagging<br />
technology?<br />
The biggest players in the cloud space<br />
like Google, Amazon and Microsoft have<br />
the best security teams and tools<br />
available, but this doesn't mean your<br />
organisation doesn't still play a major role<br />
in the security of your data. Learn about<br />
the provider's shared responsibility model<br />
to understand what responsibilities are<br />
shared between vendors and users to<br />
avoid basic security malpractices that can<br />
leave your business exposed.<br />
GOVERNANCE POLICIES<br />
It is important to be aware of the<br />
governance protocols or policies the cloud<br />
provider has put in place. Look for<br />
vendors that are transparent about their<br />
data centre locations, especially if you<br />
have specific data requirements and<br />
regulatory obligations. Your data will be<br />
subject to the subsequent laws of the<br />
location it is stored in. That being said, the<br />
host provider must also be knowledgeable<br />
about other governing regulations<br />
especially as it pertains to your data.<br />
For example, if you have data that must<br />
conform to GDPR policies but the data<br />
centre is located across the globe, the<br />
cloud provider must be able to abide by<br />
GDPR laws. Review the provisions in the<br />
company's Service Level Agreement (SLA)<br />
that addresses the protocols for handling<br />
potential data losses, compensation, or<br />
data migration.<br />
DATA MIGRATION & EDUCATION<br />
Migrating data is a slow process that<br />
requires time and bandwidth, affecting<br />
your business' ability to operate at its<br />
optimal level. Find out how long this<br />
process will take to minimise downtime<br />
and reduce this time by only migrating<br />
data sources that are required.<br />
Invest time and money to get employees<br />
up to speed on how to transition to the<br />
new cloud environment. This will not only<br />
ensure they are clear on security protocols<br />
but it can minimise the chance of breaches<br />
as a result of human error. According to<br />
the Office of the Australian Information<br />
Commissioner, almost a third (32%) of<br />
breaches between July and December<br />
2019 were a result of human error.<br />
More info: www.threatq.com<br />
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<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
27
TECHNOLOGY: SCALE-OUT NAS<br />
SCALE-OUT WITH CONFIDENCE<br />
FRANK LEE, SENIOR DIRECTOR OF PRODUCT PLANNING AT INFORTREND, DESCRIBES HOW THE<br />
COMPANY'S LATE<strong>ST</strong> SCALE-OUT NAS OFFERINGS CAN HELP ANY ORGANISATION TO GROW WITHOUT<br />
INCURRING UNNECESSARY CO<strong>ST</strong><br />
Data growth never stops. It impacts<br />
all companies around the world<br />
and shapes new requirements for<br />
business operation. IDC forecasts that 'the<br />
Global Datasphere' will grow from around<br />
50 Zettabytes in <strong>2020</strong> to 175 Zettabytes<br />
by 2025. To deal with such tremendous<br />
quantities of data, enterprises will need to<br />
modernise their IT infrastructure to a<br />
future-proof, scalable and cost-effective<br />
solution.<br />
INTRODUCING EON<strong>ST</strong>OR CS<br />
Infortrend thoroughly researched the<br />
global data growth trends before entering<br />
the scale-out NAS market. What we found<br />
was that, compared to structured data,<br />
unstructured data has the highest growth<br />
rate imposing unbearable management<br />
burdens on legacy IT. Customers'<br />
feedback also revealed challenges of<br />
ever-increasing unstructured data volumes<br />
and issues with storage silos<br />
management. Our EonStor CS scale-out<br />
NAS (CS) has been designed to address<br />
these issues with its scalable capacity and<br />
linear-increasing performance. CS can<br />
keep up as the business grows, making it<br />
the optimal data storage and<br />
management solution.<br />
WHERE DOES IT SIT?<br />
EonStor CS is suitable for a wide range of<br />
data-intensive industries, such as Media<br />
and Entertainment (M&E), High-<br />
Performance Computing (HPC), general IT,<br />
Surveillance, and Backup/Recovery. It is<br />
ideally positioned to meet projects across<br />
key health care and public sector settings<br />
and we continue our drive with key public<br />
sector procurement groups.<br />
For M&E and HPC latency-sensitive<br />
applications, CS 3000/4000 with<br />
scalability through a scale-out expansion<br />
offers an easy way of managing growing<br />
assets while reducing performance<br />
bottlenecks. Post-production studios with<br />
more than 10 workstations and growing<br />
business can use CS as a shared media<br />
storage to get the highest and the most<br />
stable performance for their NLE workflow<br />
performed on 4K/8K ultra high-resolution<br />
videos via Adobe Premiere Pro, DaVinci<br />
Resolve, or Apple Final Cut Pro.<br />
As for HPC and real-time data analysis,<br />
CS delivers maximum system efficiency with<br />
hybrid HDD/SSD cluster configuration for<br />
flexible data allocation in high-capacity and<br />
high-performance pools.<br />
Enterprises can deploy CS' 2000 model as<br />
an archiving solution for large-scale<br />
surveillance projects with 1000+ 3MPresolution<br />
IP-cameras and requirement of at<br />
least 90 days video retention period. To get<br />
the complete surveillance solution, CS can be<br />
integrated with major VMS providers, such as<br />
Milestone, Genetic, and Digifort. For general<br />
IT, CS can serve as a centralised storage for<br />
backup of employee's personal work files and<br />
office file sharing. As a Veeam Ready<br />
Repository, CS can be as well deployed in IT<br />
environments applying virtualisation<br />
technologies.<br />
WHY CHOOSE EON<strong>ST</strong>OR CS?<br />
A huge advantage of EonStor CS is that it<br />
offers both high performance and capacity by<br />
supporting online scale-out and scale-up<br />
expansion: overall, CS systems can be<br />
expanded to increase up to more than<br />
100GBps cluster performance and 100PB<br />
capacity. For mission-critical applications, CS<br />
can individually scale performance and/or<br />
capacity without requiring service downtime.<br />
Another important benefit is lowered<br />
management overhead. By unifying multiple<br />
nodes to form a single namespace system,<br />
users can access the system via standard<br />
protocol. With symmetric file system<br />
architecture, where all nodes understand the<br />
disk structures, there is no need for standalone<br />
metadata servers or client-side<br />
software, and this effectively reduces data<br />
management hassles and costs.<br />
Infortrend cares about data protection so<br />
that users can rest assured their data is safely<br />
stored/operated and applications have no<br />
single point of failure. To simultaneously<br />
satisfy the demands of system growth for<br />
various applications and provide data<br />
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MAGAZINE
TECHNOLOGY: SCALE-OUT NAS<br />
remain unused. To avoid this, EonStor CS<br />
scale-out NAS integrates DNS Load<br />
Balancing which automatically and evenly<br />
distributes the workload across all storage<br />
nodes in the cluster. It greatly maximises<br />
access performance and system analysis<br />
capabilities for applications where access for<br />
multi-client traffic is provided, like media<br />
streaming services or multi-tenant HPC<br />
infrastructures.<br />
integrity, CS supports three kinds of cluster<br />
scale-out policies: traditional scale-out<br />
policies, erasure code and replica, plus<br />
Infortrend's exclusive distributed mode.<br />
By configuring distributed mode, users can<br />
optimise capacity utilisation and increase<br />
performance, thus, lowering overall system<br />
TCO. Thanks to supporting single and dual<br />
node clusters, system deployment can be<br />
started with only one or two nodes and then<br />
subsequently expanded with new nodes as<br />
storage capacity and performance demands<br />
grow. In distributed mode, a file is evenly<br />
distributed in each node, and only one copy<br />
of it is written to storage. Unlike erasure code,<br />
distributed mode does not require data parity<br />
calculation and unlike replica mode, it does<br />
not create duplicated copies of data. This<br />
allows ultra-high 90% capacity utilisation and<br />
increased performance - by up to 50%<br />
compared to other modes.<br />
If a node failure is detected, CS initiates selfhealing<br />
features to automatically rebuild node<br />
data and prevent data corruption. To prevent<br />
performance degradation or data loss when<br />
multiple disks fail on different nodes, EonStor<br />
CS has a unique system architecture with an<br />
embedded layer of Infortrend RAID protection<br />
on each node. Unlike traditional scale-out<br />
NAS, where the damaged data must be<br />
reconstructed by calculating corrupted parts<br />
from other nodes through the network, data<br />
recovery in EonStor CS architecture does not<br />
occupy the network bandwidth as it occurs<br />
inside the node via RAID mechanism, so it is<br />
faster and system performance is not affected.<br />
ALL DATA IS NOT EQUAL<br />
Not all enterprise data is equally important<br />
and frequently accessed; sometimes storage<br />
optimisation is vital to provide faster services<br />
for time-sensitive applications and archiving<br />
processed or outdated data. CS supports<br />
automatic storage tiering between All-Flash<br />
and HDD node for allocating data to the<br />
appropriate tiers based on file access<br />
frequency or file status. Less-used data can be<br />
stored in high capacity all-HDD pools, with<br />
hot data in high performance SSD pools. In<br />
this way, users can meet the requirements of<br />
shorter response time and massive capacity<br />
with optimised costs. The all-flash CS<br />
supports up to 3,400/2,000 MB/s<br />
Read/Write speed per single node and<br />
40Gb/s RDMA node-to-node connection to<br />
provide lightning-speed access to missioncritical<br />
workloads of such applications as<br />
HPC and M&E.<br />
CS can be scaled-out by demand to up to<br />
144 nodes. When more than one storage is<br />
deployed, a common problem is uneven<br />
distribution of client traffic causing bottlenecks<br />
and overworking of some nodes, while others<br />
To accommodate any network environment,<br />
CS supports various I/O card combinations of<br />
such network interfaces as 10GbE, 25GbE,<br />
40GbE. And finally, the cluster can be easily<br />
set up by a non-IT expert in just 30 minutes<br />
with the intuitive cluster deployment wizard.<br />
GROW BUT SAVE CO<strong>ST</strong>S<br />
Compared to other vendors' solutions CS is<br />
more cost-effective, so for financially savvy<br />
enterprises, Infortrend will often be the first<br />
choice as a scale-out NAS solution provider.<br />
The unique feature of CS system is that it can<br />
start from one deployed node (all data will<br />
still be protected by Infortrend RAID) and it<br />
can be, on demand, scaled out to 144<br />
nodes. Also, unlike many competitors,<br />
Infortrend offers open-drive policy and<br />
perpetual licensing for system management<br />
and data services.<br />
WHAT'S THE FUTURE FOR CS?<br />
We have defined the future trajectory of CS<br />
scale-out NAS both from hardware and<br />
software perspectives. Speaking about the<br />
hardware platform, CS will support the<br />
popular NVMe interface specification for SSD<br />
model, 100GbE network, and Intel's nextgeneration<br />
platform. On the software side,<br />
we are actively working on features such as<br />
auto-tiering and dedupe to improve overall<br />
TCO, HDFS support for data analytics, and<br />
cloud integration for public data backup.<br />
For more information around the CS,<br />
please contact sales.eu@infortrend.com or<br />
visit the website below.<br />
More info:<br />
www.infortrend.com/uk/products/cs<br />
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<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
29
TECHNOLOGY FOCUS: OBJECT <strong>ST</strong>ORAGE FOCUS:<br />
REDUCING THE TCO OF OBJECT <strong>ST</strong>ORAGE<br />
REAPING THE BENEFITS OF OBJECT <strong>ST</strong>ORAGE WITHIN BUDGET CAN BE MADE EASIER VIA THE USE OF<br />
TAPE TECHNOLOGIES, ARGUES MATTHEW DEWEY, TECHNICAL DIRECTOR AT QUANTUM<br />
associated expenses of owning a piece of<br />
equipment like the costs of acquisition,<br />
maintenance, power, cooling, and the<br />
enclosing building and the land it sits on. The<br />
majority of today's object stores are hard diskbased,<br />
which provides good performance and<br />
reliability, but the cost of power and physical<br />
footprint is significant. To lower TCO, object<br />
stores are incorporating tape. Yes, tape lives!<br />
From genetic data to high-resolution<br />
video, unstructured data is breaking<br />
traditional storage architectures from the<br />
inside out. One of the most promising storage<br />
options for organisations producing large<br />
volumes of unstructured data is object storage.<br />
Object stores have long found a home in the<br />
cloud and inside data centres, becoming longterm<br />
repositories for high-value data - and for<br />
good reason. But with demand for storage<br />
capacity growing exponentially, how can<br />
organisations reap the benefits of object stores<br />
without costs spiralling out of control?<br />
DATA RETENTION & PROTECTION<br />
ARE KEY<br />
Object stores abstract away the location of an<br />
object, which enables higher levels of<br />
redundancy. This protects against device (e.g.<br />
hard disk) failure but also against failures of<br />
entire nodes or even entire data centres.<br />
Abstracting away object location also enables<br />
object stores to scale to sizes and topologies<br />
difficult to achieve with file systems. The user of<br />
an object store may be unaware of where<br />
exactly their data is physically stored. What<br />
looks like a single object store may be<br />
distributed across locations in multiple cities to<br />
achieve greater reliability against natural<br />
disasters. This level of durability could<br />
tremendously increase the capacity<br />
requirements of the underlying hardware, but<br />
with smart erasure coding algorithms, it can be<br />
achieved using less capacity than by mirroring<br />
the data.<br />
A key issue when deploying object storage is<br />
data retention. The retention period for many<br />
kinds of data is specified by legal and other<br />
compliance constraints. One might expect<br />
that data not subject to compliance<br />
requirements is likely to be deleted sooner, but<br />
some data has value indefinitely. For example,<br />
geological and genetic data doesn't have an<br />
expiration date. These kinds of data sets can<br />
represent a tremendous investment and the<br />
data never expires.<br />
THE CO<strong>ST</strong> CONUNDRUM<br />
Demand for storage capacity is growing at a<br />
compound annual growth rate of more than<br />
20 percent. Long-term repositories must<br />
become cheaper and deeper without losing<br />
durability. That means object stores must lower<br />
the overall total cost of ownership of storage.<br />
This includes not just the cost of the media, but<br />
Tape has lower media costs and, unlike disks,<br />
requires minimal power and cooling when not<br />
being accessed. Tape tiers are ideal for large<br />
amounts of data stored for long periods of<br />
time. And for sequential IO, tape actually<br />
outperforms disk for both reading and writing.<br />
But tape works (and fails) differently from disks.<br />
The latencies to access data on tape can't be<br />
ignored. Best practice implementations will<br />
present tape as a separate tier to allow<br />
applications to help manage data access.<br />
Exploiting the full advantages of tape in an<br />
object store also requires a deep<br />
understanding of how to properly manage and<br />
treat it. The object store must account for and<br />
survive failure modes that are unique to tape. It<br />
must also manage access patterns to reduce<br />
tape latencies and wear. And all of the<br />
required complexity must be implemented<br />
below the object interface, saving the user<br />
from experiencing it.<br />
Because tape excels at sequential access,<br />
large individual objects will perform best.<br />
However, a well-implemented object store will<br />
group small objects into larger sequential<br />
streams to and from tape. With the right<br />
expertise, organisations can implement a<br />
tape-based object store for long-term data<br />
retention while keeping storage costs firmly<br />
under control.<br />
More info: www.quantum.com<br />
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MAGAZINE
INTERVIEW:<br />
INTERVIEW: TITAN DATA SOLUTIONS<br />
A DIFFERENT APPROACH TO<br />
DATA <strong>ST</strong>ORAGE AND DATA<br />
MANAGEMENT<br />
<strong>ST</strong>ORAGE MAGAZINE SPOKE TO DAVID TREADWELL, SOLUTIONS<br />
DIRECTOR AT TITAN DATA SOLUTIONS ABOUT HOW RECOGNITION IN<br />
THIS YEAR'S <strong>ST</strong>ORAGE AWARDS HAS BEEN JU<strong>ST</strong> ONE OF A NUMBER OF<br />
HIGHLIGHTS IN AN IMPRESSIVE YEAR FOR THE COMPANY<br />
Storage magazine: Titan is a finalist in<br />
the One to Watch category at this<br />
year's Storage Awards, and you<br />
personally are on the shortlist for the<br />
Channel Excellence award, both of which<br />
are a great reflection of how you're seen<br />
as a business within the industry. How<br />
important is that kind of recognition for<br />
Titan as the company continues to grow?<br />
David Treadwell: Recognition comes in<br />
many different guises but being recognised<br />
by the industry and the people who work<br />
in it, is perhaps the most rewarding. We're<br />
looking forward to this year's Storage<br />
Awards, albeit a virtual event rather than<br />
the traditional great evening out. With<br />
nominations for both the company and<br />
people who work in it, it is very pleasing to<br />
see that our different approach is being<br />
recognised.<br />
Recognition has also come from the<br />
vendor community. Since the beginning of<br />
this year we have signed eight new<br />
Distribution agreements with specialist<br />
data storage vendors. All these vendors<br />
bring something different to the market -<br />
an alternative to some of the more<br />
recognised industry names.<br />
And the net result is that we are able to<br />
offer resellers and MSPs a genuine<br />
alternative when they're looking for<br />
solutions to tackle some of the pressing<br />
data storage and data management<br />
challenges being faced by their customers.<br />
Storage magazine: Titan is working with<br />
some very big names across the sector, as<br />
well as a number of perhaps lesser-known<br />
but highly innovative partners - tell us a bit<br />
more about what you're bringing to market<br />
in <strong>2020</strong> and beyond.<br />
David Treadwell: Our vendor map<br />
provides a comprehensive overview of the<br />
names now featured in our product<br />
portfolio - and there are some notable<br />
highlights. <strong>2020</strong> has seen us confirmed<br />
as Quantum's largest distributor in EMEA.<br />
In addition, we were Nexsan's first<br />
appointed Distributor in EMEA and Scale<br />
Computing adds hyperconverged solutions<br />
to our portfolio.<br />
We have also strengthened our<br />
proposition in the Rich Media sector with<br />
partnerships now in place with Promise<br />
and Facilis. We continue to drive ATTO<br />
solution sales with their Intelligent Bridges<br />
and we have just brought to market a very<br />
exciting new software vendor which will<br />
completely safeguard Veeam backups<br />
from Ransomware.<br />
Storage magazine: It sounds as though<br />
everything is working out according to<br />
plan for Titan at the moment - has the<br />
pandemic's impact been more or less<br />
balanced out now as your clients find new<br />
ways to work?<br />
David Treadwell: Ultimately of course, it is<br />
our customers who decide whether we're<br />
heading in the right direction, and the<br />
evidence suggests that we are doing<br />
something right. Like everyone else, April<br />
and May business was impacted by Covid-<br />
19. However, July saw a record month as<br />
we helped support businesses with<br />
products and solutions to manage a<br />
remote workforce.<br />
We have some exciting plans for the<br />
coming months with new vendors and new<br />
services, and if your readers want to find<br />
out more about us, I'd recommend they<br />
visit our website.<br />
More info: www.titandatasolutions.com<br />
www.storagemagazine.co.uk<br />
@<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
31
CASE <strong>ST</strong>UDY:<br />
CASE <strong>ST</strong>UDY: SIDE <strong>ST</strong>REET PO<strong>ST</strong> AND VFX<br />
"A<strong>ST</strong>ONISHING" SPEED - AND<br />
MINIMAL DISRUPTION<br />
PO<strong>ST</strong>-PRODUCTION SPECIALI<strong>ST</strong> SIDE <strong>ST</strong>REET PO<strong>ST</strong> IS DEPLOYING A GB LABS NAS SOLUTION TO<br />
RESOLVE LATENCY ISSUES WITH ULTRA-HIGH DEFINITION VIDEO FOOTAGE<br />
Side Street Post and VFX is an<br />
independent post-production and VFX<br />
company based in Vancouver, Canada.<br />
The company is a leading provider of postfinishing<br />
and VFX services on a broad range<br />
of content including television, feature films,<br />
documentaries and commercials. Side Street<br />
recently selected GB Labs' SPACE SSD NAS<br />
shared storage system to drive its DaVinci<br />
Resolve Studio systems.<br />
More than 300TB of GB Labs SPACE SSD<br />
shared storage solution, with its massive disc<br />
performance of 12GB/s now enables all of<br />
Side Street's DaVinci Resolve Studio<br />
workstations to simultaneously playback 4K<br />
DPX streams at full resolution, with no<br />
network slow-down or dropped frames.<br />
Side Street Post and VFX's President, Gary<br />
Shaw, said, "Our legacy SAN storage system<br />
was no longer meeting our needs, and<br />
limited our ability to fully utilise Resolve in<br />
higher resolutions. We needed a solution<br />
that would enable all our colour correction<br />
suites to operate simultaneously at 4K<br />
resolution or higher and more efficiently."<br />
Gary's view, shared by many, was that the<br />
current fibre channel storage systems could<br />
not affordably achieve the concurrent speeds<br />
needed, and the technical development of<br />
such systems is generally thought as having<br />
been eclipsed by ethernet solutions. For Side<br />
Street, NAS was the way to go.<br />
Gary said, "Vancouver is a major market<br />
for episodic television and feature film<br />
production, a lot of it captured with high-end<br />
cameras that shoot at 4K, 6K or 8K, so a lot<br />
of raw camera footage arrives which in the<br />
grading process requires a very high data<br />
rate. Both technically and ethically, we don't<br />
really want to downscale and work in HD.<br />
We want our clients to experience the true<br />
image quality especially on Dolby Vision<br />
projects. To deal with such high data rates<br />
and file sizes, you need a system that can<br />
handle them, and SPACE SSD from GB Labs<br />
provided both the bandwidth and file<br />
management capability that fits our needs."<br />
GB Labs describe SPACE SSD as 'the<br />
world's fastest and most scalable NAS<br />
platform', with performance up to 18GB/s<br />
and capacity up to 10PB. The Side Street<br />
system transfers data at 12GB/s and is<br />
linked to a 100GbE switch.<br />
According to GB Labs CEO-CTO Dominic<br />
Harland, "Side Street Post is very forwardthinking<br />
and knew that a fibre channel<br />
system could not achieve what it needed.<br />
Speed was of the essence and they needed<br />
all colour workstations running at full<br />
capacity, simultaneously, in 4K, 6K, 8K and,<br />
eventually, beyond. SPACE SSD NAS copes<br />
with that easily, with plenty of headroom."<br />
A major differentiator with all GB Labs<br />
storage systems is that they do not require<br />
the user to replace or dispose of their<br />
existing storage. Like many other GB Labs<br />
users, Side Street was able to make use of its<br />
existing SAN by incorporating GB Labs<br />
ECHO Bridge as a way of accessing SAN<br />
data, or moving files to it for near-line<br />
storage.<br />
"It's a case of using the old storage for<br />
secondary purposes, essentially cold storage,<br />
and empowering SPACE SSD for the heavy<br />
lifting," added Shaw. "After a few minutes of<br />
on-site tweaks to configure the system to our<br />
preferences, we were up and running - at<br />
astonishing speed - without the slightest<br />
disruption to our operations."<br />
More info: www.gblabs.com<br />
32 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
@<strong>ST</strong>MagAndAwards<br />
www.storagemagazine.co.uk<br />
MAGAZINE
<strong>ST</strong>RATEGY: RANSOMWARE RANSOMWARE<br />
RANSOMWARE IS EVERYWHERE<br />
BILL ANDREWS, PRESIDENT & CEO OF EXAGRID, OUTLINES THE <strong>ST</strong>EPS NECESSARY TO ENSURE THAT<br />
ORGANISATIONS CAN RECOVER FROM RANSOMWARE ATTACKS WITH MINIMAL IMPACT ON THE<br />
BUSINESS<br />
You cannot read an industry publication<br />
today without seeing articles about<br />
real-world cases of ransomware. The<br />
attackers hack the network, encrypt the<br />
primary data, take control of the backup<br />
application and backup storage - and delete<br />
the backups. There is no way to recover. And,<br />
unless you pay the ransom you cannot<br />
operate your business.<br />
Let's assume that the primary storage is<br />
encrypted, and the hackers took control of<br />
the backup application or backup storage<br />
and issued 'delete all' data commands. In this<br />
case, if the backup storage is low cost<br />
primary storage disk or a deduplication<br />
appliance, then the backup data is deleted<br />
and there is no way to recover.<br />
HOW TO GUARD AGAIN<strong>ST</strong> THIS RISK?<br />
First, you need to have a network-facing tier<br />
of storage for high speed backups and<br />
restores. Second, you need a second nonnetwork-facing<br />
tier for long-term retention.<br />
The hackers can get to the network-facing tier<br />
but not the tier that is not on the network (this<br />
creates an air gap).<br />
Second, you need a policy-driven backup<br />
system that delays delete requests. If a delete<br />
request is issued, the network-facing tier is<br />
deleted, however the second non-networkfacing<br />
tier driven by the policy does not<br />
process the deletes for days or weeks,<br />
depending on the policy setting. If the policy<br />
is set to 30 days then the delete request won't<br />
execute for 30 days. When a ransomware<br />
event happens you simply go to the backup<br />
storage second tier and recover, as any<br />
backups in the second tier are not<br />
immediately deleted.<br />
In addition, the second tier, typically a longterm<br />
retention tier, needs to have<br />
deduplication objects that are immutable;<br />
meaning they are never changed, deleted or<br />
overwritten. If any data is encrypted in or<br />
written to the first tier of storage from the<br />
backup application, the new deduplication<br />
objects are added but never overwrite the<br />
previous deduplication objects. This<br />
approach ensures that the long-term retention<br />
data is not compromised.<br />
The combination of a primary tier for<br />
performance, coupled with a non-networkfacing<br />
tier for long-term storage that has<br />
delayed deletes, ensure that the backup data<br />
is not deleted and ready for restore. The<br />
combination of a second non-network-facing<br />
tier coupled with immutable deduplication<br />
objects ensures the long-term retention data<br />
is not comprised. You can restore the primary<br />
site data and you still have all your long-term<br />
retention data.<br />
To keep up to 30 days of delayed deletes<br />
only takes an additional 10% of storage<br />
versus a total separate retention lock store<br />
that can double the backup storage and<br />
requires maintaining two data stores. This<br />
new advanced approach is called<br />
Retention Time-Lock and is only available<br />
from ExaGrid.<br />
More info: www.exagrid.com<br />
34 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />
@<strong>ST</strong>MagAndAwards<br />
www.storagemagazine.co.uk<br />
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