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<strong>ST</strong>OR<br />

MAGAZINE<br />

<strong>ST</strong>ORAGE<br />

The UK’s number one in IT Storage<br />

<strong>Sep</strong>tember/<strong>Oct</strong>ober <strong>2020</strong><br />

Vol 20, Issue 5<br />

REDUCING OBJECT <strong>ST</strong>ORAGE TCO:<br />

Reap the benefits and stay within budget<br />

SMB <strong>ST</strong>RATEGIES:<br />

Putting data front and centre<br />

PAUSE FOR THOUGHT:<br />

Streaming is changing video storage<br />

SECURITY FOCUS:<br />

How the right backup can assist against ransomware<br />

COMMENT - NEWS - NEWS ANALYSIS - CASE <strong>ST</strong>UDIES - OPINION - PRODUCT REVIEWS


The UK’s number one in IT Storage<br />

<strong>Sep</strong>tember/<strong>Oct</strong>ober <strong>2020</strong><br />

Vol 20, Issue 5<br />

REDUCING OBJECT <strong>ST</strong>ORAGE TCO:<br />

Reap the benefits and stay within budget<br />

SECURITY FOCUS:<br />

How the right backup can assist against ransomware<br />

CONTENTS<br />

<strong>ST</strong>OR<br />

MAGAZINE<br />

<strong>ST</strong>ORAGE<br />

CONTENTS<br />

SMB <strong>ST</strong>RATEGIES:<br />

Putting data front and centre<br />

PAUSE FOR THOUGHT:<br />

Streaming is changing video storage<br />

COMMENT - NEWS - NEWS ANALYSIS - CASE <strong>ST</strong>UDIES - OPINION - PRODUCT REVIEWS<br />

COMMENT….....................................................................4<br />

Recovery positions<br />

06<br />

PAUSE FOR THOUGHT.................................................…6<br />

COVID-19 is impacting how users consume video streaming services and Cloud DVR -<br />

which in turn affects the storage strategies of the streaming platforms, argues<br />

Christophe Vaissade of Western Digital<br />

CASE <strong>ST</strong>UDY: GENOMICS ENGLAND........................…8<br />

<strong>ST</strong>RATEGY: DATA MANAGEMENT..............................10<br />

Getting closer to their data is vital for SMB owners in an increasingly digital economy,<br />

argues Florian Malecki of StorageCraft<br />

CASE <strong>ST</strong>UDY: NTT GLOBAL DATA CENTRES EMEA.....12<br />

08<br />

EVENT: <strong>ST</strong>ORAGE AWARDS <strong>2020</strong>..........................…16<br />

Despite the upheavals caused by COVID-19 we have done our best to make sure that<br />

this year's Storage Awards will still take place: full details of all the finalists and how to<br />

vote are here<br />

CASE <strong>ST</strong>UDY: IRISH PRISON SERVICE....................…21<br />

INTERVIEW: VIRTUAL EFFECT..................................…22<br />

Storage magazine caught up with John Greenwood - a past winner of both the<br />

"Contribution to the Industry" and "Channel Excellence" Storage Awards - about his new<br />

role at Virtual Effect<br />

10<br />

RESEARCH: SMBS.....................................................…24<br />

The world's SMBs are turning to data as they look to steer a course to COVID recovery,<br />

according to new Seagate research which spoke to 3,000 small and medium sized<br />

business decision-makers globally<br />

MANAGEMENT: CLOUD SECURITY.........................…26<br />

A spike in cloud cyber-attacks shows that businesses were not adequately prepared for<br />

the growth in working from home brought about by COVID-19, explains Ryan Trost of<br />

ThreatQuotient<br />

21<br />

SCALE-OUT WITH CONFIDENCE.............................…28<br />

Frank Lee, Senior Director of Product Planning at Infortrend, describes how the<br />

company's latest scale-out NAS offerings can help any organisation to grow without<br />

incurring unnecessary cost<br />

TECHNOLOGY FOCUS: OBJECT <strong>ST</strong>ORAGE............…30<br />

Reaping the benefits of object storage within budget can be made easier via the use of<br />

tape technologies, argues Matthew Dewey, Technical Director at Quantum<br />

CASE <strong>ST</strong>UDY: SIDE <strong>ST</strong>REET PO<strong>ST</strong> AND VFX.........…32<br />

26<br />

<strong>ST</strong>RATEGY: RANSOMWARE.....................................…34<br />

Bill Andrews, President & CEO of ExaGrid, outlines the steps necessary to ensure that<br />

organisations can recover from ransomware attacks with minimal impact on the business<br />

www.storagemagazine.co.uk @<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

^<br />

<strong>ST</strong>ORAGE<br />

MAGAZINE<br />

03


COMMENT<br />

EDITOR: David Tyler<br />

david.tyler@btc.co.uk<br />

SUB EDITOR: Mark Lyward<br />

mark.lyward@btc.co.uk<br />

REVIEWS: Dave Mitchell<br />

PRODUCTION MANAGER: Abby Penn<br />

abby.penn@btc.co.uk<br />

PUBLISHER: John Jageurs<br />

john.jageurs@btc.co.uk<br />

LAYOUT/DESIGN: Ian Collis<br />

ian.collis@btc.co.uk<br />

SALES/COMMERCIAL ENQUIRIES:<br />

Lyndsey Camplin<br />

lyndsey.camplin@storagemagazine.co.uk<br />

Stuart Leigh<br />

stuart.leigh@btc.co.uk<br />

MANAGING DIRECTOR: John Jageurs<br />

john.jageurs@btc.co.uk<br />

DI<strong>ST</strong>RIBUTION/SUBSCRIPTIONS:<br />

Christina Willis<br />

christina.willis@btc.co.uk<br />

PUBLISHED BY: Barrow & Thompkins<br />

Connexions Ltd. (BTC)<br />

35 Station Square, Petts Wood<br />

Kent BR5 1LZ, UK<br />

Tel: +44 (0)1689 616 000<br />

Fax: +44 (0)1689 82 66 22<br />

SUBSCRIPTIONS:<br />

UK £35/year, £60/two years,<br />

£80/three years;<br />

Europe: £48/year, £85 two years,<br />

£127/three years;<br />

Rest of World: £62/year<br />

£115/two years, £168/three years.<br />

Single copies can be bought for £8.50<br />

(includes postage & packaging).<br />

Published 6 times a year.<br />

No part of this magazine may be<br />

reproduced without prior consent, in<br />

writing, from the publisher.<br />

©Copyright <strong>2020</strong><br />

Barrow & Thompkins Connexions Ltd<br />

Articles published reflect the opinions<br />

of the authors and are not necessarily those<br />

of the publisher or of BTC employees. While<br />

every reasonable effort is made to ensure<br />

that the contents of articles, editorial and<br />

advertising are accurate no responsibility<br />

can be accepted by the publisher or BTC for<br />

errors, misrepresentations or any<br />

resulting effects<br />

RECOVERY POSITIONS<br />

BY DAVID TYLER<br />

EDITOR<br />

Our <strong>Sep</strong>tember issue includes a full list of all the finalists for this year's Storage<br />

Awards - an event that, for quite some time, we felt might not happen at all in<br />

<strong>2020</strong>. For that reason it feels really good to be able to say that we're nearing<br />

the finish line, with almost as many nominations as in previous years, and sponsors as<br />

ready as ever to support the process - for which we are all genuinely grateful. Storage<br />

magazine is a part of a very small publishing concern, and as such could very easily<br />

have been one the casualties of the pandemic: it doesn't take many months of hugely<br />

reduced revenue for a business like ours to feel very precariously placed indeed.<br />

As we near the end of <strong>2020</strong> - and with no real end in sight to the impacts of the<br />

global crisis on our business and many others, of course, it is tempting to think that a<br />

new year will bring positive change. We can't know for sure, of course - but I'm sure we<br />

are all keeping fingers crossed! In the meantime, check out the full list of possible<br />

winners on pages 16-20, and make sure you cast your votes! We are still working out<br />

much of the fine detail of how the awards ceremony itself is going to look, but at the<br />

end of the day the recognition of winning one of our prizes is every bit as significant as<br />

it has ever been.<br />

Elsewhere in this issue the Coronavirus is colouring our editorial contributions as well:<br />

in a research-based piece from Seagate, it is suggested that recovery for many SMBs<br />

will be dependent on their ability to manage their data. "Small and medium sized<br />

businesses are a key growth engine of the global economy, and our research suggests<br />

that many are realising the potential value that data can deliver for their business as<br />

they look ahead at the road to recovery," said Seagate's Jeff Fochtman. "As businesses<br />

of all shapes and sizes become increasingly dependent on technology, realising the<br />

true value of the data those businesses have stored will become critical to unlocking<br />

future growth and innovation opportunities."<br />

We also feature an article arguing that many businesses were not adequately<br />

prepared for security threats arising from the growth in working from home, as well as<br />

an article from WD suggesting that the pandemic is impacting on how people use<br />

streaming services - and therefore changing the storage strategies of streaming services<br />

themselves. Find out more inside.<br />

David Tyler<br />

david.tyler@btc.co.uk<br />

^<br />

04 <strong>ST</strong>ORAGE<br />

MAGAZINE<br />

<strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

@<strong>ST</strong>MagAndAwards<br />

www.storagemagazine.co.uk


INTRODUCING THE LATE<strong>ST</strong><br />

POCKET-SIZED<br />

<strong>ST</strong>ORAGE BOOK<br />

WRITTEN SPECIFICALLY FOR YOU:<br />

THE CU<strong>ST</strong>ODIANS OF BUSINESS DATA<br />

Including a glossary of around 200<br />

industry terms, a focus on the Storage<br />

investment underbelly and thirty<br />

lesser known Tech Snippets to drop<br />

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Register* for your Free copy by<br />

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* PLease note, to qualify for a Book you must be an end-User<br />

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AN A TO Z OF DATA <strong>ST</strong>ORAGE<br />

EVERYTHING THE INDU<strong>ST</strong>RY ASSUMES YOU ALREADY KNOW<br />

BLOCK <strong>ST</strong>ORAGE - CLOUD <strong>ST</strong>ORAGE - DATA AT RE<strong>ST</strong> - DATA PROTECTION - DISA<strong>ST</strong>ER RECOVERY<br />

FILE <strong>ST</strong>ORAGE - <strong>ST</strong>ORAGE MIGRATION - OBJECT <strong>ST</strong>ORAGE - SOFTWARE DEFINED <strong>ST</strong>ORAGE


ANALYSIS:<br />

ANALYSIS: <strong>ST</strong>REAMING SERVICES<br />

PAUSE FOR THOUGHT<br />

COVID-19 IS JU<strong>ST</strong> ONE OF THE THINGS IMPACTING ON HOW USERS CONSUME VIDEO<br />

<strong>ST</strong>REAMING SERVICES AND CLOUD DVR - WHICH IN TURN WILL AFFECT THE <strong>ST</strong>ORAGE <strong>ST</strong>RATEGIES<br />

OF THE <strong>ST</strong>REAMING PLATFORMS THEMSELVES, ARGUES CHRI<strong>ST</strong>OPHE VAISSADE, SALES DIRECTOR<br />

EMEA AT WE<strong>ST</strong>ERN DIGITAL<br />

The way people consume media has<br />

overwhelmingly shifted towards Over-thetop<br />

(OTT). In addition to live TV, the<br />

number of video streaming platforms has<br />

grown rapidly. Along with the near unlimited<br />

choice of content, consumers have come to<br />

expect a seamless user interface with the ability<br />

to pause and toggle between shows.<br />

While the cloud has unlocked powerful<br />

capabilities for both service providers and<br />

consumers, a shift to Cloud DVR presents a<br />

challenge for service providers to deliver an<br />

ever-growing content library to an increasing<br />

number of consumers. For example, Cisco's<br />

Global <strong>2020</strong> IP Traffic Forecast projects that<br />

global IP traffic will reach 4ZBs in 2022, with<br />

82% of that being video. By the same year,<br />

busy hour traffic will grow at a 37% CAGR, up<br />

to 5 times where it was just in 2018.<br />

The COVID-19 pandemic has accelerated<br />

this trend, further highlighting the bandwidth<br />

challenge. But there are solutions to ensure the<br />

quality of service that consumers demand,<br />

from the end-point to the edge, to help<br />

maintain the quality of service that is expected.<br />

THE BANDWIDTH CHALLENGE<br />

Consumers watch more video on demand<br />

(VOD) and recorded shows than ever before.<br />

Even watching live TV, they often pause and<br />

make use of a recorded pause-buffer. The<br />

pandemic exacerbated this need, as millions of<br />

people were locked down at home. In fact,<br />

some streaming platforms reduced video<br />

quality for a month to help reduce the strain on<br />

broadband providers and in accordance with<br />

European government officials' requests.<br />

Many pay-TV providers offer their subscribers<br />

the ability to pause live TV and record<br />

programmes as part of a bundled package,<br />

enabled by a storage element in the Set-Top-<br />

Boxes (local DVR) or in the cloud (Cloud DVR).<br />

In the past, users stored content on local DVRs,<br />

and once a programme was recorded, all the<br />

actions such as pause, rewind, and fast<br />

06 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

@<strong>ST</strong>MagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


ANALYSIS:<br />

ANALYSIS: <strong>ST</strong>REAMING SERVICES<br />

"In the past, users stored content on local DVRs, and<br />

once a programme was recorded, all the actions such<br />

as pause, rewind, and fast forward were seamless, with<br />

minimal bottlenecks. However, as the DVR has<br />

transitioned to the cloud, and more streaming services<br />

have come online, the pipe has become more<br />

constricted putting greater strain on the networks. With<br />

lots of content now being recorded in the cloud, the<br />

network becomes a common bottleneck for all."<br />

forward were seamless, with minimal<br />

bottlenecks. However, as the DVR has<br />

transitioned to the cloud, and more streaming<br />

services have come online, the pipe has<br />

become more constricted putting greater<br />

strain on the networks.<br />

With lots of content now being recorded in<br />

the cloud, the network becomes a common<br />

bottleneck for all. The storage must be<br />

balanced at the edge (in-home network) and<br />

in the network (through which the content is<br />

being distributed) to achieve the best user<br />

experience and TCO, since there are different<br />

scenarios whereby the network load is<br />

impacted drastically.<br />

BEWARE THE 'PAUSE-<strong>ST</strong>ORM'<br />

Take a pause-storm (for lack of a better term),<br />

for example. This happens when a large<br />

number of viewers switch from watching live<br />

TV (multicast stream) to viewing time-shifted<br />

video (unicast stream), such as a major<br />

sporting event. In a local DVR scenario, this<br />

would have no impact on the network as the<br />

time-shifted video plays from the local buffer<br />

on the hard disk drive (HDD). However, in a<br />

Cloud DVR scenario, since no local buffer<br />

exists, a pause-storm will create a large spike<br />

in network load.<br />

Looking forward, demand for content<br />

consumption will only grow with a larger<br />

library of titles at higher resolutions (4K/8K),<br />

driving the need for more storage and<br />

bandwidth. At the same time, users' habits are<br />

getting more sophisticated which demands a<br />

seamless interaction with all entertainment<br />

options.<br />

Consumers will expect smoother interfaces<br />

with their TV services going forward. Video<br />

service providers need to be aware of this<br />

when deploying their DVR solutions, as low<br />

latency is crucial to the customer experience.<br />

When crunching the numbers, many<br />

operators find that leaving some storage in the<br />

<strong>ST</strong>B goes a long way in reducing total cost of<br />

ownership (TCO), while improving user<br />

experience. Pause-live TV (PLTV) can be<br />

implemented by buffering the video to flash<br />

storage attached to the <strong>ST</strong>B. Viewers<br />

experience no latency, and operators save by<br />

mitigating the peak demand during increased<br />

time-shifted viewing (such as during pausestorms).<br />

FUTURE-PROOFING THE NETWORK<br />

Even as we talk about ZBs of content (and<br />

growing) being generated, stored, and moved<br />

around the cloud, adding just 32GB or 64GB<br />

of local storage at the <strong>ST</strong>B devices goes a long<br />

way to ensure the quality of service. The<br />

enhanced <strong>ST</strong>B will serve as a time-shift buffer<br />

(TSB) as well as a supplement for Cloud DVR.<br />

By caching video at the edge, network traffic is<br />

also significantly reduced.<br />

To maximise the longevity of the <strong>ST</strong>B, the<br />

local storage solution needs to be high<br />

endurance to handle a workload of continuous<br />

programming and erasing, many times a day,<br />

over the life of the device, as well as offer<br />

telecoms operators' remote access so they can<br />

run network diagnostics and health checks<br />

periodically. On top of that, AI and ML based<br />

algorithms can help determine which shows<br />

will be watched earlier, and automatically prepopulate<br />

the <strong>ST</strong>B device accordingly.<br />

So, whether it's a traditional <strong>ST</strong>B or an<br />

Android-based <strong>ST</strong>B that combines Pay TV<br />

services with OTT services, local storage is a<br />

proven solution to 'extend' the network to the<br />

home and provide a seamless Cloud DVR<br />

experience. Storage at the edge device is<br />

important to maintain the revenue stream from<br />

Pay TV subscribers and a competitive edge<br />

within the market.<br />

More info: www.westerndigital.com<br />

www.storagemagazine.co.uk<br />

@<strong>ST</strong>MagAndAwards<br />

<strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

<strong>ST</strong>ORAGE<br />

MAGAZINE<br />

07


CASE <strong>ST</strong>UDY: GENOMICS <strong>ST</strong>UDY:<br />

ENGLAND<br />

OBJECT <strong>ST</strong>ORAGE PASSES<br />

THE GENOME TE<strong>ST</strong><br />

GENOMICS ENGLAND <strong>ST</strong>ORES, PROTECTS, AND PROVIDES ACCESS<br />

TO HUNDREDS OF PETABYTES OF GENOMIC DATA - SCALING UP<br />

EVEN MORE THIS YEAR TO PARTICIPATE IN VITAL COVID-19<br />

RESEARCH - THANKS TO QUANTUM ACTIVESCALE<br />

Genomics England was established in<br />

2013 by the UK's Department of<br />

Health & Social Care to support the<br />

100,000 Genomes Project - a groundbreaking<br />

effort to sequence whole genomes<br />

from a vast number of patients with rare<br />

diseases and common cancers. In 2018, the<br />

project was significantly expanded, requiring<br />

Genomics England to scale its data storage<br />

infrastructure. Using Quantum ActiveScale<br />

object storage as part of a single, integrated<br />

environment enables the organisation to store,<br />

protect, and provide access to hundreds of<br />

petabytes of genomic data.<br />

ACCELERATING THE GENOMICS<br />

INDU<strong>ST</strong>RY<br />

Genomics England has ambitious aims. The<br />

organisation was created to sequence the<br />

genomes of an enormous number of people,<br />

generating new insights that can help improve<br />

treatments - while also accelerating the<br />

development of the UK genomics industry.<br />

Within a few years of its inauguration, the<br />

organisation proved that it could reach its<br />

initial goal of sequencing 100,000 genomes,<br />

and it was rewarded in 2018 with a new goal<br />

of sequencing up to five million genomes over<br />

five years.<br />

Unfortunately, the existing network-attached<br />

storage (NAS) solution used for storing genomic<br />

data was not up to the task. The NAS, which<br />

was storing 21 PB of data, could not be scaled<br />

further - it had reached its node-scaling limit.<br />

As the NAS approached capacity, performance<br />

suffered. Meanwhile, the organisation could not<br />

ensure resilience for all this genomic<br />

information. Though data was backed up to<br />

tape, Genomics England lacked a robust<br />

disaster recovery strategy that could restore data<br />

rapidly in the event of a disaster or another<br />

significant disruption.<br />

The organisation needed a solution that could<br />

store and protect fast-growing data volumes.<br />

"We needed something much more scalable<br />

than existing NAS solutions-an infrastructure that<br />

could grow to hundreds of petabytes," says<br />

David Ardley, head of technical delivery at<br />

Genomics England. A new solution also had to<br />

facilitate simple, flexible access to data by more<br />

than 3,000 researchers around the world.<br />

Genomics England consulted with Nephos<br />

Technologies, an independent UK-based data<br />

services organisation to design and implement a<br />

new storage solution. Together, teams from<br />

Nephos and Genomics England reviewed<br />

current requirements, projected future needs,<br />

and then designed and implemented a new,<br />

multi-faceted solution.<br />

The storage solution incorporates a WekalO<br />

high-performance file system, Mellanox high-<br />

08 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

@<strong>ST</strong>MagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


CASE <strong>ST</strong>UDY: GENOMICS <strong>ST</strong>UDY:<br />

ENGLAND<br />

England needs for its critical work. The<br />

organisation takes advantage of the geodistributed<br />

capability of ActiveScale. With<br />

ActiveScale, the organisation distributes<br />

data across three data centres, for full data<br />

protection against a major disaster such as<br />

site loss.<br />

Data can continue to be accessed for<br />

reading and writing at the remaining sites<br />

and withstand additional hardware failures,<br />

offering 19x9s data durability. In addition,<br />

the technology helps ensure high data<br />

integrity by enabling a self-healing process<br />

through automatic data scrubbing,<br />

verification, repair, and optimisation.<br />

speed networking, and Quantum ActiveScale<br />

object storage. It creates a two-tier architecture<br />

that combines flash storage plus ActiveScale<br />

object storage, which serves as a long-term data<br />

lake repository. The initial deployment included<br />

1.4 PB of flash and 40 PB of object storage.<br />

The two storage tiers - each of which can be<br />

scaled independently - present as a single hybrid<br />

storage environment. As a result, researchers<br />

have the flexibility to query data in a highly<br />

randomised fashion.<br />

PANDEMIC BRINGS NEW CHALLENGES<br />

Within a few years of deploying the new storage<br />

environment, Genomics England needed to<br />

expand again. The emergence of the COVID-<br />

19 pandemic in early <strong>2020</strong> presented new,<br />

urgent challenges for the global medicalscientific<br />

community, and Genomics England<br />

was in a prime position to help better<br />

understand who is susceptible to the virus. The<br />

organisation committed to sequencing the<br />

genomes of up to 20,000 intensive care<br />

patients with COVID-19, plus up to 15,000<br />

people with the virus who are experiencing only<br />

mild symptoms. In addition, the organisation<br />

launched a next-generation genomic research<br />

platform to enable researchers and drug<br />

developers to access and use genomic data in<br />

their COVID-19 work.<br />

Around the same time that Genomics<br />

England was ramping up participation in<br />

COVID-19 research, the ActiveScale solution<br />

platform was acquired by Quantum from<br />

Western Digital. A Quantum team helped<br />

facilitate a smooth transition for Genomics<br />

England. With full confidence in Quantum and<br />

the ActiveScale system, Genomics England<br />

moved forward with expanding its object<br />

storage environment to accommodate COVID-<br />

19 work. The organisation scaled to more than<br />

100 PB of capacity.<br />

Scaling was seamless with RAID (Redundant<br />

Array of Independent Disks). "What we love<br />

about the ActiveScale system is that its inherent<br />

architecture is underpinned by its RAID<br />

replacement technology, the intelligent, dynamic<br />

placement of erasure-coded data," says Ardley.<br />

"That placement of data eliminates the need for<br />

system rebalancing, which can compromise<br />

performance and availability."<br />

PROTECTING VITAL GENOMIC DATA<br />

ActiveScale object storage protects data and<br />

provides the data resiliency that Genomics<br />

SCALABILITY WHILE CONTROLLING<br />

CO<strong>ST</strong>/COMPLEXITY<br />

With ActiveScale, Genomics England no<br />

longer faces the capacity limits of its<br />

previous NAS solution. The organisation has<br />

been able to expand its object storage to<br />

support more genomic analysis and even<br />

take on additional COVID-19 work without<br />

a major storage overhaul. In the future,<br />

Genomics England can easily integrate<br />

ActiveScale object storage with Amazon S3-<br />

compliant public cloud environments for<br />

additional protection and scaling flexibility.<br />

This scalable storage environment is also<br />

helping to reduce costs. According to<br />

Nephos, the Genomics England team<br />

decreased storage costs by 75 percent per<br />

genome compared with the previous<br />

environment. The organisation is expected<br />

to reduce these costs by 96 percent by<br />

2023.<br />

Just as importantly, the Genomics England<br />

team has been able to experience these<br />

benefits without adding complexity. "We<br />

love the simplicity, ease of use, and<br />

architecture of the ActiveScale systems,"<br />

says Ardley. "These systems are truly<br />

designed to scale seamlessly to exabytescale<br />

deployments of on-premises and<br />

hybrid data storage solutions."<br />

More info: www.quantum.com<br />

www.storagemagazine.co.uk<br />

@<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

<strong>ST</strong>ORAGE<br />

MAGAZINE<br />

09


<strong>ST</strong>RATEGY:<br />

<strong>ST</strong>RATEGY: DATA MANAGEMENT<br />

PUTTING DATA FRONT AND CENTRE<br />

GETTING CLOSER TO THEIR DATA IS VITAL FOR SMB OWNERS IN AN INCREASINGLY DIGITAL<br />

ECONOMY, ARGUES FLORIAN MALECKI, INTERNATIONAL PRODUCT MARKETING SENIOR DIRECTOR AT<br />

<strong>ST</strong>ORAGECRAFT<br />

Many company owners have not<br />

yet grasped the fact that data is<br />

now the single most valuable<br />

asset of their business. What these owners<br />

don't understand is that, in many ways,<br />

data is the new currency - and that the<br />

monetisation of information is potentially<br />

more valuable than their traditional<br />

products and services.<br />

Take, for example, casino operator<br />

Caesars Entertainment. When the<br />

company filed for bankruptcy several<br />

years ago, it was not the physical assets<br />

Caesars owned that were deemed most<br />

valuable: it was its data - specifically, its<br />

customer loyalty programme, which was<br />

assessed to be worth $1 billion.<br />

Too often, business owners think of data<br />

as something inextricable with<br />

technology. This is a mistake, especially<br />

in today's world. As organisations<br />

accumulate increasing amounts of data,<br />

and as this data becomes increasingly<br />

valuable, it is the companies that<br />

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MAGAZINE


<strong>ST</strong>RATEGY:<br />

<strong>ST</strong>RATEGY: DATA MANAGEMENT<br />

"Unfortunately, many SMBs still rely on the same<br />

outdated data management technologies they used<br />

decades ago. This will cripple them as they try to make<br />

progress in the digital era. What SMBs need is a system<br />

that will manage data effectively, and quickly recover it<br />

in case of a system outage. Any responsible business<br />

leader who is focused on the strategic direction of the<br />

company must get intimately involved in data recovery."<br />

appreciate the significance of data and<br />

manage it effectively that will prosper in<br />

the years ahead.<br />

THE VALUE OF DATA AND RECOVERY<br />

One may think companies would realise<br />

the urgency of managing and monetising<br />

the data they collect, but most don't. Over<br />

69% of all business owners are not<br />

adequately aware of or appropriately<br />

concerned about the business impact of<br />

data growth, according to a study by<br />

Dimensional Research.<br />

Data accumulation remains a severe<br />

issue. A typical business now manages 100<br />

times more data than it did 20 years ago.<br />

Even SMBs have rapidly gone from<br />

managing gigabytes of data to petabytes,<br />

which poses challenges around data<br />

management and organisation.<br />

Unfortunately, many SMBs still rely on the<br />

same outdated data management<br />

technologies they used decades ago. This<br />

will cripple them as they try to make<br />

progress in the digital era. What SMBs need<br />

is a system that will manage data effectively,<br />

and quickly recover it in case of a system<br />

outage. Any responsible business leader<br />

who is focused on the strategic direction of<br />

the company must get intimately involved in<br />

data recovery.<br />

However, according to that same<br />

Dimensional Research survey, an<br />

astounding 64% of business leaders are<br />

either unaware of or uninterested in data<br />

recovery. In today's world, that's like saying<br />

you don't know or care how your business<br />

makes money, as long as the money is<br />

there when you want it. It's not a successful<br />

strategy for building a thriving business in<br />

the digital era.<br />

TE<strong>ST</strong>ING, TE<strong>ST</strong>ING<br />

Business leaders need to know if their<br />

business can survive a data outage and<br />

quickly recover. Regular testing of backup<br />

systems is critical to provide assurance for<br />

this. Despite its importance, testing is not<br />

viewed a priority at many businesses. This is<br />

a mistake.<br />

A solid backup plan is critical for business<br />

continuity, and testing is the only way to<br />

ensure mission critical data is safe.<br />

Organisations should make a habit of<br />

periodically testing backup copies to ensure<br />

data can be reliably restored.<br />

As the proliferation of data continues,<br />

business owners need to take more<br />

responsibility and have a greater<br />

awareness of the volume, composition,<br />

and business value of their data. After all,<br />

awareness is the first step in using data to<br />

their advantage, while also keeping it safe<br />

and secure.<br />

RISING TO THE CHALLENGE<br />

Modern storage technology can give<br />

business owners the ability to understand<br />

and access their data easily and quickly<br />

recover it in the event of a system outage.<br />

What's more, these new storage<br />

management solutions are cost-effective<br />

and can be implemented and run by nontechnical<br />

employees.<br />

Exploding data volumes, limited storage<br />

capacity, and the escalating cost of<br />

downtime are among the most pressing<br />

challenges faced by SMBs today. Businesses<br />

can rise to these challenges by getting<br />

closer to their data and more involved in<br />

solutions for its management and recovery.<br />

This will enable them to maximise the value<br />

of their data and ultimately flourish in the<br />

digital economy.<br />

More info: www.storagecraft.com<br />

www.storagemagazine.co.uk<br />

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<strong>ST</strong>ORAGE<br />

MAGAZINE<br />

11


CASE <strong>ST</strong>UDY:<br />

CASE <strong>ST</strong>UDY: NTT GLOBAL DATA CENTRES EMEA<br />

A TE<strong>ST</strong>ING GROUND FOR DATA CENTRES<br />

RAINER W. KAESE OF TOSHIBA ELECTRONICS EUROPE GMBH SHARES THE <strong>ST</strong>ORY OF NTT'S<br />

GROUND-BREAKING TECHNOLOGY EXPERIENCE LABS, WHERE DATA CENTRE MANAGERS AND<br />

SERVICE PROVIDERS CAN ASSESS AND QUANTIFY REAL-LIFE SOLUTIONS TO DAILY CHALLENGES<br />

UNDER NON-SY<strong>ST</strong>EM-CRITICAL CONDITIONS<br />

As the IT responsible manager of an<br />

enterprise or service provider, if you<br />

were to need to support 100 new hires<br />

per year for the next 5 years, how much more<br />

capacity and performance would you plan<br />

for? How would you implement it from the<br />

starting point of your existing infrastructure?<br />

It's not a simple and clear calculation, and it<br />

will certainly need tuning over the period of its<br />

implementation, but a few numbers and a<br />

calculator are all that is needed to develop<br />

some rough low-end and high-end costs. And<br />

you probably have a broad idea of the<br />

suppliers you will turn to in order to<br />

implement it.<br />

However, what if you were being asked to<br />

develop the storage concept for an<br />

automotive supplier's new service? They are<br />

planning on rolling out a cloud-connected<br />

autonomous driving solution. They have<br />

rough estimates for the number of cars per<br />

year, and the amount of data, but the<br />

difference between best- and worst-case<br />

demand would require one of several<br />

different data centre approaches if the<br />

whole thing is to be financially viable and<br />

not over provisioned.<br />

Now, what happens when you need to test<br />

your back-of-an-envelope approach? Do you<br />

have a spare rack, servers, hard drives and<br />

network capacity to firm up your numbers?<br />

Probably not.<br />

While cloud storage solutions seem to be<br />

popping up everywhere, it is not the solution<br />

for everyone's challenge and, at large scales,<br />

is not cheap either. For more sensitive data<br />

or implementation approaches, it makes<br />

sense to keep that data somewhere<br />

physically secure, but this requires space,<br />

connectivity, and plenty of hardware, so is<br />

not cheap either.<br />

Thanks to Global Data Centres EMEA, a<br />

division of NTT Ltd., testing ideas and<br />

implementing innovative services are easier<br />

than ever before. Their Technology Experience<br />

Labs provide not only space, power and<br />

protection, but also the freedom to innovate<br />

with cloud and storage technology together<br />

with the support of a vibrant community. This<br />

allows data centre managers and service<br />

providers to innovate quickly at low cost to<br />

trial private or hybrid clouds or review<br />

distributed architectures and measure their<br />

impact on IT service delivery. All this backed<br />

up by a community linked by webinars, boot<br />

camps, meetups and hackathons.<br />

The main site is based in Frankfurt (Frankfurt<br />

1) where 65,000 sqm of space is available<br />

for servers with the building designed<br />

specifically to be operated as a data centre.<br />

Fed by two separate substations from two<br />

separate feeds and protected by two separate<br />

uninterruptable power supplies (UPS) and<br />

diesel generator redundant power systems,<br />

the energy supply is secured. Physical security<br />

and access control ensure that systems are<br />

protected from a wide range of potential<br />

attack approaches, backed-up by 24/7<br />

monitoring and systems redundancy.<br />

Connectivity of up to 10 Gbit/s can be<br />

provided from a carrier-mix of over 350<br />

suppliers, ranging from local to tier 1. This<br />

particular campus is also linked by fiber optic<br />

connection to NTT's data centre in<br />

Rüsselsheim (Frankfurt 3), enabling multi-site<br />

implementations.<br />

To date, a wide range of use cases have<br />

been trialled ranging from hybrid cloud,<br />

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MAGAZINE


CASE <strong>ST</strong>UDY:<br />

CASE <strong>ST</strong>UDY: NTT GLOBAL DATA CENTRES EMEA<br />

"Determining the optimal approach for a data centre is<br />

challenging, especially with demands on performance<br />

and capacity growing continuously but not necessarily<br />

by known and plannable amounts. Environments such<br />

as that provided by NTT with its professional physical<br />

space and community of support, allow room for<br />

experimentation using systems of significance. In turn,<br />

real-life solutions to daily challenges can not only be<br />

assessed but quantified as well under non-system-critical<br />

conditions."<br />

storage and big data, through DevOps and<br />

App Management, to High Performance and<br />

Cognitive Computing. Even studies into<br />

hardware approaches, such as the testing of<br />

water-cooling with waste heat recovery, have<br />

been undertaken.<br />

Coming back to the examples highlighted<br />

earlier, many IT- and data centre managers<br />

and service providers will be looking to<br />

continue upscaling, or vertical scaling, their<br />

existing systems, adding more hardware and<br />

drives to boost performance and capacity. If<br />

this seems like the correct solution to the<br />

challenges faced, then NTT provides an<br />

environment in which such approaches can<br />

be evaluated.<br />

This was demonstrated with a highperformance<br />

data storage server targeting<br />

high reliability and performance needs that<br />

could be used for various iSCSI targets with<br />

sizes ranging from 10 TB to 40 TB. The<br />

system, installed in 2017, utilised Supermicro<br />

X10 Series servers in 2U format, featuring two<br />

Intel Xeon CPUs and 128 GB RAM. This was<br />

coupled with a Microsemi ASR8885<br />

controller, 10 Gbit/s NICs, and a 60-bay dual<br />

expander toploader JBOD from Celestica.<br />

The storage was implemented using Toshiba's<br />

MG04SCA40EA 4 TB enterprise-class HDDs<br />

with 12 Gbit/s SAS interface, 7,200 rpm<br />

performance in a 3.5-inch form factor.<br />

The system was built upon the Open-E<br />

JovianDSS, a Linux-based data storage<br />

software using the ZFS file system that can be<br />

used to architect storage on iSCSI, Fiber<br />

Channel (FC), NFS, and SMB (CIFS)<br />

protocols. Thanks to its Linux basis it has a<br />

high level of hardware compatibility and is<br />

well suited to virtualised storage environments.<br />

While providing high data integrity and<br />

protection using data and metadata checksumming<br />

and self-healing to detect and<br />

correct errors, it can also be configured as<br />

part of an active-active dual-controller cluster.<br />

The final solution delivered 108 TB of user<br />

storage with a Zpool capacity efficiency of<br />

50% using a two-way mirror storage<br />

redundancy type. The Zpool was laid out in<br />

30 groups of data/parity disk pairs, providing<br />

240 TB of gross unformatted capacity, and<br />

120 TB net. The final usable storage of 108<br />

TB provided a Zpool read performance rating<br />

of 12.9x single disk, with Zpool write<br />

performance attaining 8.5x single disk. Save<br />

for a single planned shutdown for a software<br />

update, the system has been operational<br />

without downtime or disk failure since August<br />

2017.<br />

As well as mirror groups, dual and triple<br />

parity groups are also supported. The triple<br />

parity approach is recommended with high<br />

capacity disks of 10 TB or larger. At this<br />

parity level the malfunction of three disks per<br />

data group can be tolerated. Additionally,<br />

the Open-E JovianDSS supports a storage<br />

self-backup approach with versioning<br />

possible up to every minute. The backup<br />

feature creates rotational auto-snapshots of<br />

a volume according to user-defined<br />

retention-interval plans, asynchronously<br />

replicating snapshot deltas to local (on-site)<br />

or remote (off-site) storage.<br />

The backup application is very light, which<br />

explains why it can run 24/7 without any<br />

significant influence on production. It can be<br />

used for regular backup/restore purposes or<br />

for instant disaster recovery.<br />

Beyond being a scale-up storage proof-ofconcept<br />

activity, this cluster also serves as the<br />

virtual storage infrastructure of the Technology<br />

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MAGAZINE<br />

13


CASE <strong>ST</strong>UDY:<br />

CASE <strong>ST</strong>UDY: NTT GLOBAL DATA CENTRES EMEA<br />

mapped to all physical disks in the system. This<br />

means that in, for example, a clustered<br />

hypervisor environment, the concurrent<br />

transactions of multiple virtual machines (VM)<br />

can be supported without any noticeable<br />

performance impact.<br />

Experience Lab for all other innovators. This<br />

makes it an excellent platform to prove its<br />

functional and performance advantages daily<br />

under realistic operating conditions.<br />

By adding more HDDs in JBOD enclosures,<br />

this cluster has the potential to scale-up further<br />

as storage needs increase. The upper limit of<br />

this scaling is determined by the available rack<br />

space, reach via SAS cabling, the number of<br />

SAS ports on the controller(s) and the compute<br />

power of the controlling server. Scaling up this<br />

particular JovianDSS cluster in the Technology<br />

Experience Lab would probably be possible<br />

up to the low, single-digit petabyte range but,<br />

due to the mentioned limitations, not beyond<br />

this capacity.<br />

Of course, if your future growth and user base<br />

is unknown, as in the automotive example<br />

given, a different approach is required that<br />

scales as needed and has no real upper limit<br />

on capacity. This requires horizontal scalability,<br />

also known as scale-out storage.<br />

Scale-out storage uses a network-connectivitybased<br />

approach that allows new nodes to be<br />

added, almost without limit, to the existing<br />

clusters as need dictates. Each cluster consists<br />

of a number of servers, drives and networking,<br />

with the cluster nodes linked together by highspeed<br />

networking or backplane. Thanks to this<br />

approach, there is no need for overprovisioning<br />

as capacity and performance can<br />

be added as required. The entire storage<br />

solution appears to users as a single entity and<br />

can be administered via a single interface, even<br />

when parts of the hardware implementation are<br />

located in other cities or on other continents.<br />

To ensure that this collection of hardware both<br />

operates as a single storage entity, and<br />

provides provision for expansion, failover, and<br />

robustness, suitable software will also need to<br />

be selected. NTT's approach is again ideal for<br />

testing combinations of hardware and software<br />

to learn how they interact. This could be to<br />

determine what works best for individual needs,<br />

such as performing a partial or full system<br />

recovery after ransomware attack in a realistic<br />

operational environment.<br />

One such system utilises PetaSAN, a scaleout<br />

storage area network (SAN) solution built<br />

on Ceph. Ceph is a leading open source<br />

storage platform that aims to offer object-,<br />

block- and file-level storage using a distributed<br />

computing cluster. Additionally, it offers<br />

scalable storage capacity and it replicates the<br />

data, making it fault-tolerant and both selfhealing<br />

and self-managing. One of the<br />

challenges is that it requires a Linux<br />

administrator to setup and maintain, an issue<br />

that the open source PetaSAN project aims to<br />

solve. This wraps the power and complexity of<br />

Ceph in a 'single pane-of-glass' management<br />

interface while simultaneously providing access<br />

to the powerful Linux command line when<br />

needed. The goal is to provide highly available<br />

clustered iSCSI disks, with each iSCSI disk<br />

The platform was built using hardware from<br />

Starline Computer GmbH, consisting of Areca<br />

RAID cards in pass-thru mode coupled with<br />

Cavium's remote direct memory access (RDMA)<br />

10Gbe Ethernet adapters. The PetaSAN<br />

implementation provides 220 TB of highly<br />

available clustered iSCSI disks thanks to<br />

Toshiba's high-capacity 10 TB enterprise hard<br />

drives. The resulting multi-path disks could be<br />

identified by virtual IP addresses and offered<br />

fast I/O with link redundancy.<br />

Additionally, this system provides the virtual<br />

storage resources for the Technology<br />

Experience Labs, especially for proof-ofconcept<br />

activities where its scale-out features<br />

are required.<br />

Of course, the final intent may not be to<br />

operate and maintain the hardware for a<br />

storage solution, or the implementation may<br />

need to make use of a mix of own hardware<br />

and cloud resources. For such situations, the<br />

use of Amazon's Simple Storage Service (S3)<br />

may be an option to consider. Thanks to the<br />

work of Starline, this test platform integrates<br />

an S3 gateway via the command line that<br />

should acquire GUI configuration support in<br />

the future.<br />

Determining the optimal approach for a<br />

data centre is challenging, especially with<br />

demands on performance and capacity<br />

growing continuously but not necessarily by<br />

known and plannable amounts. Environments<br />

such as that provided by NTT with its<br />

professional physical space and community of<br />

support, allow room for experimentation using<br />

systems of significance. In turn, real-life<br />

solutions to daily challenges can not only be<br />

assessed but quantified as well under nonsystem-critical<br />

conditions.<br />

More info: www.toshiba-storage.com<br />

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MAGAZINE


SPECIALI<strong>ST</strong> <strong>ST</strong>ORAGE RESELLER OF THE YEAR<br />

2016 | 2017 | 2018 | 2019<br />

Specialist Storage Reseller of the Year - Epaton<br />

One to Watch - Epaton<br />

Contribution to the Storage Industry - Phil Dick<br />

Channel Excellence Award - Jonathan Lassman<br />

Virtual Event of the Year - SecureCon<br />

VOTE NOW<br />

GET IN TOUCH FOR YOUR FREE CONSULTATION<br />

Specialists in Next Generation storage, backup, HCI and hybrid cloud,<br />

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EVENT: E <strong>ST</strong>ORAGE A WARD<strong>ST</strong>ORAGE <strong>2020</strong><br />

AWARDS<br />

THE SHOW MU<strong>ST</strong> GO ON - ONE WAY OR ANOTHER!<br />

DESPITE THE UPHEAVALS CAUSED BY COVID-19 WE HAVE DONE OUR BE<strong>ST</strong> TO MAKE SURE THAT THIS<br />

YEAR'S <strong>ST</strong>ORAGE AWARDS WILL <strong>ST</strong>ILL TAKE PLACE: FULL DETAILS OF ALL THE FINALI<strong>ST</strong>S AND HOW TO<br />

VOTE ARE ON THE FOLLOWING PAGES<br />

We want to thank you, our readers<br />

across the industry and around the<br />

world, for bearing with us during<br />

these uncertain times. Unfortunately<br />

COVID-19 has decided our fate and, sadly,<br />

we will not be able to hold a full awards<br />

ceremony this year as we would have liked -<br />

and the party will have to wait until we are<br />

in safer times. This won't, however, prevent<br />

us recognising the fantastic industry that we<br />

work in; we will just have to do it a little<br />

differently. Behind the scenes, we are<br />

working on the exact format for the 'event'<br />

and we hope to be able to announce more<br />

details very soon.<br />

cast your votes and make your voice heard.<br />

<br />

We are still offering a selection of <br />

This year's winners will now be announced<br />

on Thursday 26th November <strong>2020</strong>, stay<br />

tuned for the links and announcements on<br />

the Storage Awards website (see below) and<br />

social media. The full list of finalists is now<br />

available, and you can see on the following<br />

pages - correct at time of publication - who<br />

has made it through to the public voting<br />

stage of the process - so now is the time to<br />

marketing opportunities for our virtual<br />

awards ceremony as below, to be sold on a<br />

first come first served basis.<br />

<br />

SPONSORSHIP PACKAGES<br />

Headline Sponsor marketing package -<br />

£4000 (normally £6000) - includes:<br />

Company branding as a headline<br />

<br />

sponsor on the Storage Awards website<br />

up until our next awards<br />

Company branding on all VT screenings<br />

for the virtual winner's announcements<br />

1 x full page advertisement in Storage<br />

Magazine<br />

1 x eBlast<br />

6-month web banner on the Storage<br />

Magazine website<br />

Exclusive voting link for sponsors who are<br />

finalists<br />

Category Sponsor marketing package -<br />

£2450 (normally £3950) - includes:<br />

Company branding as category sponsor<br />

on the Storage Awards website up until<br />

our next awards<br />

Company branding on the VT screen of<br />

your chosen sponsored category<br />

¼ page advertisement in the<br />

November/December issue of Storage<br />

Magazine<br />

1 x eBlast<br />

6-month web banner on the Storage<br />

Magazine website<br />

Exclusive voting link for sponsors who are<br />

finalists<br />

Don't forget, voting is open right now, so<br />

head to the website below to let us know who<br />

you feel should be this year's winners!<br />

www.storage-awards.com<br />

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MAGAZINE


EVENT: <strong>ST</strong>ORAGE E VENT: AWARDS<br />

<strong>ST</strong>ORAGE A <strong>2020</strong><br />

<strong>ST</strong>ORAGE AWARDS <strong>2020</strong> FINALI<strong>ST</strong>S<br />

<strong>ST</strong>ORAGE INNOVATION OF THE YEAR<br />

Altaro<br />

Endpoint Backup for MSP<br />

Arcserve<br />

9000 Appliance Series<br />

Datadobi<br />

DobiMigrate<br />

DataCore<br />

vFilO<br />

Data Dynamics<br />

StorageX<br />

Dell EMC<br />

Powerstore<br />

HPE<br />

Primera<br />

Insurgo Media<br />

Investigo<br />

Nexsan Unity 3300<br />

Pure Storage<br />

FlashArray//X<br />

Quest<br />

QoreStor<br />

Spectra Logic<br />

StorCycle<br />

StorageCraft<br />

Onexafe Solo<br />

StorPool<br />

Storpool SDS<br />

Unitrends<br />

Recovery Series Appliance<br />

Western Digital<br />

Ultrastar 18/20TB HDDS<br />

ONE TO WATCH - COMPANY<br />

Boston<br />

CDS<br />

Cloudian<br />

Epaton<br />

Excelero<br />

Igneous<br />

Infortrend<br />

Insurgo<br />

Kasten<br />

Komprise<br />

Lacie Storage<br />

MinIO<br />

Nebulon<br />

NGS<br />

Ortial Technologies<br />

Portworx<br />

Preservica<br />

Quest<br />

Scale Computing<br />

Scality<br />

SoftIron<br />

Spinnakar<br />

Titan Data Solutions<br />

Ultra Support<br />

Unitrends<br />

Vast Data<br />

WekaIO<br />

VIRTUAL EVENT OF THE YEAR<br />

DataCore<br />

On Demand<br />

Epaton/NGS<br />

Exertis Enterprise<br />

Infortrend/CMS/Toshiba<br />

Komprise<br />

Rubrik<br />

Q Associates/Rubrik<br />

Quantum/Veeam<br />

Veeam<br />

SecureCon<br />

Stay home, stay connected<br />

Better Together<br />

TechKrunch<br />

Virtual Camp Rubrik<br />

Don't backup go forward<br />

Virtual IQ<br />

VeeamON Virtual<br />

<strong>ST</strong>ORAGE MARKETING TEAM OF THE YEAR<br />

Accelstor<br />

Arcserve<br />

Boston<br />

CMS Distribution<br />

DataCore<br />

Exertis Hammer<br />

Infortrend<br />

Insurgo Services<br />

Lacie Storage<br />

Origin Storage<br />

Ortial Technologies<br />

Park Place Technologies<br />

Scale Computing<br />

Seagate<br />

StorageCraft<br />

Zerto<br />

CONTRIBUTION TO THE <strong>ST</strong>ORAGE INDU<strong>ST</strong>RY<br />

Altaro<br />

Colin Wright<br />

Arcserve<br />

Mick Bradley<br />

Barracuda<br />

Chris Ross<br />

Barracuda<br />

Phil Maynard<br />

CDS<br />

Ian Burton<br />

Cloudian<br />

Neil Stobart<br />

Commvault<br />

Nigel Tozer<br />

Curvature<br />

Christo Conidaris<br />

Ethos Technology<br />

Adam Worthington<br />

Epaton<br />

Phil Dick<br />

ExaGrid<br />

Graham Woods<br />

Exertis Enterprise<br />

Simon Regan<br />

HPE<br />

Angus Reid<br />

Huawei Enterprise<br />

Michael Rae<br />

Nexstor<br />

Rob Townsend<br />

Spectra Logic<br />

Craig Bungay<br />

Titan Data Solutions Ben Jackson<br />

CHANNEL EXCELLENCE AWARD<br />

Arcserve<br />

Richard Massey<br />

Arrow ECS<br />

Billy Bond<br />

www.storagemagazine.co.uk<br />

@<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

<strong>ST</strong>ORAGE<br />

MAGAZINE<br />

17


EVENT: E <strong>ST</strong>ORAGE A WARD<strong>ST</strong>ORAGE 2019<br />

AWARDS<br />

Cohesity Martin Gibbons<br />

Commvault Bobby Dhaliwal<br />

Datacore John Lucey<br />

Epaton<br />

Jonathan Lassman<br />

Exertis Enterprise Jonnie Ray<br />

HPE<br />

Marcus Thompson<br />

Quantum Richard Martin<br />

Seagate David Thompson<br />

Spinnakar Gerard Brophy<br />

Titan Data Solutions David Treadwell<br />

Unitrends Paul Hollow<br />

RANSOMWARE PROTECTION<br />

COMPANY OF THE YEAR<br />

Acronis<br />

Arcserve<br />

Barracuda<br />

Commvault<br />

Dell EMC<br />

Nexsan - a StorCentric Company<br />

Overland Tandberg<br />

Quantum<br />

Rubrik<br />

StorageCraft<br />

Unitrends<br />

Veeam<br />

Veritas<br />

Zerto<br />

SMB DATA PROTECTION COMPANY OF<br />

THE YEAR<br />

Acronis<br />

Archiware<br />

Asigra<br />

Bacula<br />

Barracuda<br />

Carbonite<br />

Datto<br />

Macrium Software<br />

Nakivo<br />

Novastor<br />

Retrospect - A StorCentric Company<br />

StorageCraft<br />

Vembu<br />

ENTERPRISE DATA PROTECTION<br />

COMPANY OF THE YEAR<br />

Actifio<br />

Arcserve<br />

Atempo<br />

Barracuda<br />

Catalogic<br />

Cobalt Iron<br />

Commvault<br />

DataCore<br />

Datrium<br />

Quest<br />

Rubrik<br />

Unitrends<br />

Veeam<br />

Veritas<br />

Western Digital<br />

Zerto<br />

ENTERPRISE BACKUP HARDWARE<br />

COMPANY OF THE YEAR<br />

Arcserve<br />

Cohesity<br />

Dell Technologies<br />

Exagrid<br />

HPE<br />

Infortrend<br />

Lacie<br />

Qualstar<br />

Quantum<br />

Rubrik<br />

StorageCraft<br />

Synology<br />

Unitrends<br />

<strong>ST</strong>ORAGE INNOVATORS OF THE YEAR<br />

Arcserve<br />

Boston<br />

Cirrus Data<br />

Cloudian<br />

DataCore<br />

ExaGrid<br />

HPE<br />

IBM<br />

Igneous<br />

Komprise<br />

MayaData<br />

Nebulon<br />

Pure Storage<br />

Seagate<br />

SoftIron<br />

Spectra Logic<br />

StorMagic<br />

Vast Data<br />

Veeam<br />

WekaIO<br />

Western Digital<br />

DATA MANAGEMENT VENDOR OF THE<br />

YEAR<br />

IBM<br />

Igneous<br />

Komprise<br />

Leonovus<br />

NetApp<br />

Park Place Technologies<br />

Solarwinds<br />

StorCycle from Spectra Logic<br />

Veeam<br />

Virtana<br />

Virtual Instruments<br />

OBJECT <strong>ST</strong>ORAGE VENDOR OF THE<br />

YEAR<br />

Caringo<br />

Cloudian<br />

HPE<br />

IBM<br />

MayaData<br />

NetApp<br />

Nexenta<br />

Object Matrix<br />

OpenIO<br />

Quantum<br />

Scality<br />

SoftIron<br />

Spectra Logic<br />

StorageCraft<br />

HYPER-CONVERGENCE VENDOR OF<br />

THE YEAR<br />

Boston<br />

Commvault<br />

dataON<br />

DataCore<br />

ExaGrid<br />

Fujitsu<br />

HPE<br />

IBM<br />

NetApp<br />

Nutanix<br />

Pivot 3<br />

Scale Computing<br />

SoftIron<br />

StarWind<br />

Western Digital<br />

18 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

@<strong>ST</strong>MagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


EVENT: <strong>ST</strong>ORAGE E VENT: AWARDS<br />

<strong>ST</strong>ORAGE A 2019<br />

HYBRID <strong>ST</strong>ORAGE VENDOR OF THE<br />

YEAR<br />

Boston<br />

Dell EMC<br />

Fujitsu<br />

HPE<br />

Hitachi Vantara<br />

IBM<br />

Infinidat<br />

Infortrend<br />

Nexsan- a StorCentric Company<br />

Netapp<br />

Qsan<br />

Quantum<br />

Seagate<br />

SoftIron<br />

Western Digital<br />

"AS A SERVICE" PLATFORM OF THE YEAR<br />

Arcserve Cloud<br />

Asigra<br />

Barracuda<br />

Clumio<br />

Cobalt Iron<br />

Docker<br />

Druva<br />

Egnyte<br />

Infrascale<br />

NexProtect from Nexstor<br />

Nexstor<br />

StorageCraft<br />

Unitrends<br />

Zadara<br />

FLASH/SSD <strong>ST</strong>ORAGE VENDOR OF THE<br />

YEAR<br />

Accelstor<br />

Boston<br />

Dell EMC<br />

DDN<br />

Hitachi Vantara<br />

HPE<br />

Huawei<br />

IBM<br />

Infortrend<br />

NetApp<br />

Nimbus Data<br />

Ortial<br />

Pavilion Data Systems<br />

Pure Storage<br />

QSAN<br />

SoftIron<br />

Toshiba<br />

Vast Data<br />

Vexata - a StorCentric Company<br />

Violin Systems<br />

WekaIO<br />

Western Digital<br />

CLOUD ENABLER OF THE YEAR<br />

AWS<br />

Aparavi<br />

Barracuda<br />

Clumio<br />

Cloudian<br />

Druva<br />

Hycu<br />

IBM<br />

Infortrend<br />

Kasten<br />

MinIO<br />

Panzura<br />

Quest<br />

Qumulo<br />

Reduxio<br />

Rubrik<br />

StorMagic<br />

Veeam<br />

Veritas<br />

SOFTWARE-DEFINED <strong>ST</strong>ORAGE<br />

VENDOR OF THE YEAR<br />

Cloudian<br />

DataCore<br />

Datera<br />

Falconstor<br />

HPE<br />

IBM<br />

MayaData<br />

Nasuni<br />

Open-e<br />

OSNexus<br />

RAIDIX<br />

StarWind<br />

StoneFly<br />

StorMagic<br />

StorONE<br />

StorPool<br />

Syneto<br />

Veeam<br />

Veritas<br />

<strong>ST</strong>ORAGE PERFORMANCE<br />

OPTIMISATION COMPANY OF THE YEAR<br />

Agile Storage<br />

Apeiron<br />

ATTO<br />

Bridgeworks<br />

Broadcom<br />

Data Dynamics<br />

Excelero<br />

ExaGrid<br />

HPE<br />

Huawei<br />

IBM<br />

InfiniteIO<br />

Intel<br />

Marvell<br />

Memblaze<br />

Nebulon<br />

Pure Storage<br />

Quantum<br />

Quest<br />

Silk<br />

Spectra Logic<br />

Stellus Technologies<br />

Western Digital<br />

CAPACITY <strong>ST</strong>ORAGE VENDOR OF THE<br />

YEAR<br />

Boston<br />

FujiFilm<br />

HPE<br />

Huawei<br />

IBM<br />

Infortrend<br />

Lenovo<br />

NEC<br />

Nexsan - A StorCentric Company<br />

Overland Tandberg<br />

Qnap<br />

Qsan<br />

Sans Digital<br />

Seagate<br />

Spectra Logic<br />

StorageCraft<br />

Synology<br />

Toshiba<br />

Western Digital<br />

CHANNEL PARTNER PROGRAM OF THE<br />

YEAR<br />

Arcserve Accelerate<br />

www.storagemagazine.co.uk @<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

<strong>ST</strong>ORAGE<br />

MAGAZINE<br />

19


EVENT: E <strong>ST</strong>ORAGE A WARD<strong>ST</strong>ORAGE 2019<br />

AWARDS<br />

Barracuda<br />

Commvault<br />

IBM<br />

NetApp<br />

Nutanix<br />

Pure Storage<br />

Quantum<br />

Rubrik<br />

Seagate<br />

SpectraLogic<br />

StorMagic<br />

Veeam<br />

Channel Pro<br />

Partner Advantage<br />

Partner World<br />

Partner Connect<br />

Partner Network<br />

P3 Partner Program<br />

Alliance<br />

Velocity<br />

Insider<br />

Edge<br />

Channel Program<br />

ProPartner<br />

THIRD PARTY MAINTENANCE COMPANY<br />

OF THE YEAR<br />

Blue Chip<br />

CCE<br />

CDS<br />

Curvature<br />

Daisy Group<br />

ICC<br />

Park Place Technologies<br />

Procurri<br />

Q Associates<br />

StorTrec<br />

Ultra Support<br />

SECURITY <strong>ST</strong>ORAGE RESELLER OF THE<br />

YEAR<br />

Altinet<br />

Dacoll<br />

Data Systems<br />

NGS<br />

Esteem<br />

Logicalis<br />

MTI<br />

Qual<br />

SPECIALI<strong>ST</strong> <strong>ST</strong>ORAGE RESELLER OF THE<br />

YEAR<br />

Cognitive<br />

Cristie Data<br />

Epaton<br />

MTI<br />

NAS<br />

Nexstor<br />

Proact<br />

Q Associates<br />

Qual<br />

Vesper Technologies<br />

Virtual Effect<br />

VSPL (Vector & Scalar Products Ltd)<br />

CORPORATE <strong>ST</strong>ORAGE RESELLER OF<br />

THE YEAR<br />

Capita<br />

CDW<br />

Computacenter<br />

Insight<br />

MTI<br />

Proact<br />

Q Associates<br />

SCC<br />

Softcat<br />

Trustco<br />

<strong>ST</strong>ORAGE DI<strong>ST</strong>RIBUTOR OF THE YEAR<br />

Arrow ECS<br />

Cloud Distribution<br />

CMS Distribution<br />

Ethos Technology<br />

Exertis Enterprise (formerly Hammer)<br />

Global Distribution<br />

Origin Storage<br />

Spinnakar<br />

Tech Data<br />

Titan Data Solutions<br />

Westcoast<br />

CLOUD PRODUCT OF THE YEAR<br />

Altaro<br />

VM Backup Cloud<br />

Management Console<br />

Barracuda Networks Barracuda Backup<br />

Cloudian Hyperstore<br />

Datastax DSE<br />

IBM<br />

Cloud Backup<br />

Infortrend EonStor GS Gen2<br />

SUSE Enterprise Storage 5.5<br />

Veritas<br />

CloudPoint<br />

VMWare vCloud Suite<br />

WekaIO WekaFS<br />

<strong>ST</strong>ORAGE PRODUCT OF THE YEAR<br />

Arcserve UDP<br />

Barracuda Networks Barracuda Backup<br />

Cloudian HyperStore<br />

DataCore SANSymphony-V<br />

ExaGrid<br />

EX Series<br />

HPE StoreOnce 5500<br />

Huawei<br />

Infortrend<br />

Lacie Storage<br />

Pure Storage<br />

Seagate<br />

Spectra Logic<br />

WekaIO<br />

Western Digital<br />

OceanStor Dorado V6<br />

EonStor CS<br />

Thunderbolt Series<br />

FlashBlade<br />

EXOS X 5U84<br />

ArticBlue<br />

WekaFS<br />

20TB Ultrastar HDD<br />

CLOUD COMPANY OF THE YEAR<br />

Actifio<br />

AWS<br />

Caringo<br />

Cloudian<br />

Egnyte<br />

IBM<br />

NetApp<br />

Panzura<br />

Oracle<br />

Qumulo<br />

Rubrik<br />

Scality<br />

Veeam<br />

Veritas<br />

Zadara<br />

<strong>ST</strong>ORAGE COMPANY OF THE YEAR<br />

Arcserve<br />

Barracuda<br />

Cloudian<br />

DataCore<br />

DDN<br />

Dell Technologies<br />

ExaGrid<br />

HPE<br />

IBM<br />

Infinidat<br />

Infortrend<br />

Komprise<br />

NetApp<br />

Pure Storage<br />

Seagate<br />

Spectra Logic<br />

Veeam<br />

Western Digital<br />

20 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

@<strong>ST</strong>MagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


CASE <strong>ST</strong>UDY:<br />

CASE <strong>ST</strong>UDY: IRISH PRISON SERVICE<br />

SAFE AND SOUND<br />

PAUL SPECIALE, CHIEF PRODUCT OFFICER AT SCALITY,<br />

EXPLAINS HOW THE IRISH PRISON SERVICE IS LOCKING<br />

DOWN PRISON SAFETY WITH 5,000 CAMERAS AND MULTI<br />

PETABYTES OF <strong>ST</strong>ORAGE<br />

Prison video surveillance cameras are<br />

essential for keeping an eye on the<br />

watched and the watchers. However,<br />

capturing, storing and retrieving that<br />

video camera data is much more<br />

complicated than training a lens on a few<br />

dark corners.<br />

What does such a solution look like?<br />

The Irish Prison Service (IPS) recently<br />

upgraded its video surveillance system in<br />

12 countrywide prison facilities to 5,000<br />

cameras continuously recording the<br />

movement and actions of everyone on the<br />

inside. And for compliance with privacy<br />

laws, that footage has to stick around at<br />

least four years and a day - that's two<br />

blue moons or a leap year cycle - or until<br />

any incidents are resolved.<br />

"Video data has a huge impact on the<br />

safety and security of our staff and<br />

prisoners. People's lives are at stake in<br />

extreme cases," says George Jackson, the<br />

recently retired head of information and<br />

communication technology at IPS.<br />

"Therefore, it's hugely important that there<br />

are safeguards around how the data is<br />

stored and secured."<br />

In spite of historically low incarceration<br />

rates, close to countries like Norway and<br />

Sweden, the upgrade from the 2008<br />

surveillance setup comes as the IPS<br />

population grew about 10 percent over<br />

the previous year.<br />

The old system wasn't able to ensure data<br />

security. It lacked the visibility and a<br />

technical process for securely and<br />

systematically deleting video and, as a<br />

result, footage on the traditional storage<br />

array had never been deleted. Storage<br />

capacity was also running short.<br />

Additionally, IPS had recently upgraded<br />

surveillance infrastructure with new highdefinition<br />

cameras, generating larger video<br />

files and even higher storage demands.<br />

Enter data storage from HPE, Scality and<br />

CTERA. In this joint solution, HPE provides<br />

local storage using CTERA running on<br />

HPE servers to capture video 24/7 at<br />

each prison facility. Long-term offsite<br />

storage relies on HPE systems and Scality<br />

RING to securely retain video of incidents.<br />

HPE servers at each facility provide five<br />

terabytes of local storage to handle all the<br />

video captured locally.<br />

Two Scality RING storage clouds provide<br />

300 terabytes of usable, secure storage<br />

that scales to multiple petabytes if<br />

needed. RING also automates replication<br />

between the two environments, protecting<br />

the data by having a complete copy of<br />

the archive always available in the event<br />

of a disaster.<br />

Scality software provides intelligent data<br />

management throughout the lifecycle of<br />

the stored video, including secure and<br />

automated deletion. Moreover, to be<br />

certain the deletion process is carried out<br />

with full transparency, a series of email<br />

alerts will advise relevant parties in<br />

advance of deletion, beginning at the<br />

three-year mark and progressing with<br />

more frequent notices up to the day<br />

before scheduled deletion.<br />

"Prisons can be difficult environments, so<br />

any technology we use must work," says<br />

Jackson. "If there is an incident, it's highly<br />

important that the solution works and is<br />

reliable. We trust the Scality and HPE<br />

solution to safeguard this critical video<br />

storage data."<br />

More info: www.scality.com<br />

www.storagemagazine.co.uk<br />

@<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

<strong>ST</strong>ORAGE<br />

MAGAZINE<br />

21


INTERVIEW: VIRTUAL EFFECT<br />

BROUGHT TO BOOK<br />

<strong>ST</strong>ORAGE MAGAZINE EDITOR DAVID TYLER CAUGHT UP RECENTLY<br />

WITH JOHN GREENWOOD - A PA<strong>ST</strong> WINNER OF BOTH THE<br />

"CONTRIBUTION TO THE INDU<strong>ST</strong>RY" AND "CHANNEL EXCELLENCE"<br />

<strong>ST</strong>ORAGE AWARDS - ABOUT HIS NEW ROLE AT VIRTUAL EFFECT,<br />

LOCKDOWN AND HIS NEW POCKET-SIZED BOOK "AN A TO Z OF<br />

DATA <strong>ST</strong>ORAGE"<br />

David Tyler: Let's start with some<br />

background on Virtual Effect, and<br />

how you came to be there.<br />

John Greenwood: The opportunity arose to<br />

join a dynamic and agile business - Virtual<br />

Effect are growing their UK customer base<br />

and have a specific focus on storage. As<br />

Chief Strategy Officer I have the ability to<br />

identify and recruit emerging and disruptive<br />

vendors that replicate the ambition of the<br />

company. Coupled with some of the more<br />

established and proven names, our<br />

portfolio provides a blend of storage<br />

startups and more mature players. It is an<br />

exciting role and, with the many contacts<br />

and relationships that I have been lucky<br />

enough to develop during my time in the<br />

storage industry, provides the perfect<br />

platform to build upon.<br />

DT: Has the outbreak of a global<br />

pandemic affected the company's plans?<br />

JG: You could say that Virtual Effect were<br />

somewhat ahead of the game as the<br />

company has a "Work from Home" culture<br />

at its core. Subsequently the team already<br />

had the infrastructure and systems in place,<br />

along with a cultural discipline, that<br />

allowed things to be "business as usual"<br />

when lockdown came. We have seen the<br />

role of many of our customers change, with<br />

their focus moving to service and<br />

application delivery and support. Our<br />

supply chain has also, thankfully, been<br />

largely unaffected. Personally, I think we<br />

are a fairly resilient, flexible and adaptable<br />

industry and this scenario has been<br />

testimony to that.<br />

DT: And how have you made good use of<br />

your time during lockdown?<br />

JG: In some ways I feel a little accountable<br />

for lockdown - when asked if I would be<br />

putting together a Storage Guide, having<br />

previously written fifteen of them, I quipped<br />

"Not unless someone is prepared to shut<br />

me away, undisturbed, in a room for 10<br />

weeks". Subsequently, when lockdown<br />

came, I really didn't have any excuse and<br />

the writing of Virtual Effect's "An A to Z of<br />

Data Storage" commenced.<br />

Working in the industry helps enormously<br />

of course, as we have constant access to<br />

information and visibility of what is coming.<br />

The challenge with this book is that the<br />

storage landscape is such a fast-moving<br />

one and nothing stands still. The secret is<br />

to try not to get too far into specifics, the<br />

book is supposed to be a high-level guide<br />

to the industry rather than to provide<br />

definitive specifications.<br />

DT: Tell us more about it - and of course<br />

how Storage magazine readers can get<br />

hold of a copy.<br />

JG: Perhaps most importantly I should<br />

stress that the book is only available as a<br />

printed book. A recent study showed that<br />

readers of printed books absorb and<br />

remember more than readers of e-books,<br />

which (at this point in time) is why we have<br />

chosen to adopt this approach. The book<br />

has been written for end-users, specifically<br />

(as I term them) 'the Custodians of Data'.<br />

Within the 100 pages are over 140<br />

storage vendors, a goat and a reference to<br />

the eighties band behind the hit<br />

'Sometimes' - so it's not all serious techie<br />

stuff. I have tried to put an occasional<br />

smile onto the face of the reader. To get a<br />

copy, send an email to<br />

storagebook@virtualeffect.co.uk and this<br />

will trigger a reply that will ask you for a<br />

little more information. Upon receipt of<br />

that, we will then send you (on the basis<br />

you are an end-user) a copy of the book<br />

for free.<br />

More info: www.virtualeffect.co.uk<br />

22 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

@<strong>ST</strong>MagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


Security Storage Reseller of the Year - NGS<br />

One to Watch - NGS<br />

Virtual Event of the Year - SecureCon<br />

VOTE NOW<br />

Are you Cyber Essentials Certified?<br />

Whether you need to get started on your journey to simple, effective<br />

cyber defense, re-certify or take it to the next level, NGS can help.<br />

Visit ngsuk.com/cyberessentials to find out more.<br />

DO MORE, FOR LESS. BETTER<br />

ngsuk.com


RESEARCH: SMBS SMBS<br />

SMBS TURN TO DATA TO ASSI<strong>ST</strong> WITH<br />

PO<strong>ST</strong>-COVID PLANS<br />

THE WORLD'S SMBS ARE TURNING TO DATA AS THEY LOOK TO <strong>ST</strong>EER A COURSE TO COVID RECOVERY,<br />

ACCORDING TO NEW SEAGATE RESEARCH WHICH SPOKE TO 3,000 SMALL AND MEDIUM SIZED BUSINESS<br />

DECISION-MAKERS GLOBALLY<br />

Seagate Technology has shared the<br />

results of a global survey of 3,000 small<br />

and medium sized business (SMB)<br />

decision-makers. The survey reveals that<br />

despite economic headwinds, existing SMB IT<br />

infrastructure for many SMBs has shown<br />

resilience, and a majority of SMBs believe<br />

business data will play an important role in<br />

their long-term recovery plans.<br />

The research was commissioned by Seagate<br />

and carried out by FleishmanHillard's TRUE<br />

Global Intelligence and online market<br />

research firm Dynata. Results are based on<br />

an 11-question online survey fielded among<br />

3,000 small business decision makers across<br />

six countries (UK, USA, Germany, China,<br />

South Korea, Taiwan), fielded between 21<br />

May and 4 June <strong>2020</strong>. Respondents included<br />

decision makers from small and medium<br />

sized businesses (2-249 employees) across a<br />

range of industries, and survey questions<br />

covered topics including current data storage<br />

systems, impacts of COVID-19 and home<br />

working, and perceived value of different<br />

business data types.<br />

EXI<strong>ST</strong>ING IT INFRA<strong>ST</strong>RUCTURE<br />

SHOWS RESILIENCE<br />

Despite the rapid and unexpected shift to<br />

remote working during the COVID-19<br />

pandemic, existing SMB IT infrastructure<br />

proved resilient, according to the Seagate<br />

research. More than half (54%) of SMB<br />

decision-makers reported no difficulty in<br />

accessing files or company data remotely,<br />

and 61% reported similar productivity levels<br />

to when their employees are in the office.<br />

Almost half (45%) of SMB decision-makers<br />

reported their company's existing data<br />

infrastructure was more resilient than<br />

expected during the pandemic. All SMBs<br />

included in the study have fewer than 250<br />

employees (see above), and the majority<br />

have fewer than 50.<br />

During a time of acute crisis for many SMBs,<br />

many are taking the importance of robust IT<br />

infrastructure more seriously in their long-term<br />

planning. 50% of decision-makers surveyed<br />

said that they planned to invest in data<br />

backup and recovery services in the future,<br />

while 51% said that data technology could<br />

play a role in long-term business growth.<br />

DATA-DRIVEN COVID-19<br />

RECOVERY <strong>ST</strong>RATEGIES<br />

As SMBs look to the future, decision-makers<br />

are developing their recovery strategy. With<br />

36% of SMB decision makers expecting their<br />

staff to work from home more often after<br />

COVID-19, increased appreciation of how<br />

data can help businesses recover and thrive<br />

will be essential.<br />

Nearly two thirds (65%) of SMB decisionmakers<br />

say that their post-COVID-19<br />

recovery strategy is being informed by the<br />

data they have stored about their business.<br />

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RESEARCH: RESEARCH: SMBS<br />

"Small and medium sized businesses are a key growth engine of the global<br />

economy, and our research suggests that many are realising the potential value<br />

that data can deliver for their business as they look ahead at the road to recovery.<br />

As businesses of all shapes and sizes become increasingly dependent on<br />

technology, realising the true value of the data those businesses have stored will<br />

become critical to unlocking future growth and innovation opportunities."<br />

The pandemic has sparked a reassessment<br />

of the value of business data among SMB<br />

decision-makers: more than half (55%) say<br />

they recognise the value of their business<br />

data more than before the pandemic.<br />

There is a wide variety of business data<br />

available to SMBs, and decision-makers<br />

regard some of that data as much more<br />

important to their business' recovery<br />

strategy. Globally, SMB decision-makers<br />

ranked data around customer acquisition<br />

(59%) and customer retention (57%) as the<br />

most valuable data to their business, with<br />

employee productivity metrics coming in<br />

third place (52%).<br />

UK POORLY PREPARED FOR<br />

LONG TERM?<br />

According to the research, UK SMBs were<br />

better prepared than the global average for<br />

the rapid shift to remote working during the<br />

onset of COVID-19, however they are less<br />

prepared for long-term recovery.<br />

Only 17% of UK SMB decision-makers<br />

reported their business had no<br />

centralised data storage systems in<br />

place, lower than the global average<br />

(21%), and perhaps as a result fewer<br />

UK SMB decision-makers reported their<br />

staff having difficulties in accessing files<br />

remotely (38% vs. 46% global average).<br />

37% of UK SMB decision-makers say<br />

their team has been less productive<br />

while working from home. This is in line<br />

with the global average of 39%.<br />

Chinese SMBs' productivity suffered<br />

more during COVID-19, with 50%<br />

reporting lowered productivity, while<br />

German SMBs were less impacted, with<br />

only 22% reporting lowered<br />

productivity.<br />

UK SMB decision-makers are the most<br />

likely among all countries surveyed to<br />

anticipate long-term remote working<br />

(42% expect their employees to work<br />

from home more often in future than<br />

they did pre-COVID-19, vs. 36%<br />

global average). However, despite this<br />

anticipation of long-term change, only<br />

53% of UK SMB decision-makers<br />

reported using data to help inform<br />

their business recovery strategy, lower<br />

than the global average of 65% and<br />

China (83%).<br />

"Small and medium sized businesses are a<br />

key growth engine of the global economy,<br />

and our research suggests that many are<br />

realising the potential value that data can<br />

deliver for their business as they look ahead<br />

at the road to recovery," said Jeff<br />

Fochtman, senior vice president of<br />

marketing and business at Seagate<br />

Technology. "As businesses of all shapes<br />

and sizes become increasingly dependent<br />

on technology, realising the true value of<br />

the data those businesses have stored will<br />

become critical to unlocking future growth<br />

and innovation opportunities."<br />

More info: www.seagate.com<br />

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25


MANAGEMENT: CLOUD SECURITY<br />

HOW SECURE IS YOUR CLOUD-BASED DATA?<br />

A SPIKE IN CLOUD CYBER-ATTACKS SHOWS THAT BUSINESSES WERE NOT ADEQUATELY PREPARED FOR THE<br />

GROWTH IN WORKING FROM HOME BROUGHT ABOUT BY COVID-19, EXPLAINS RYAN TRO<strong>ST</strong>, CTO AND<br />

CO-FOUNDER OF THREATQUOTIENT<br />

in the Verizon's <strong>2020</strong> Data Breach<br />

Investigation Report, shows that businesses<br />

did not implement best-practice cybersecurity<br />

measures before we all set up our<br />

home offices and started working<br />

completely from home.<br />

As more and more remote employees<br />

place vital data into the cloud, this creates<br />

more entry points that are vulnerable and<br />

open for cyber attackers to exploit. Recent<br />

research from Palo Alto Networks found<br />

over 1,700 malicious coronavirus-themed<br />

domains are created every day. Despite a<br />

minority residing in public clouds, they are<br />

more likely to be missed by less-complex<br />

firewalls. Between the anonymity that<br />

cloud technology provides cyber-criminals,<br />

and how easy it is for cloud administrators<br />

to misconfigure cloud settings; it is no<br />

surprise adversaries seek it out.<br />

Businesses continue to place more<br />

and more data in the cloud, from<br />

personal details to intellectual<br />

property. The growing adoption of cloudbased<br />

solutions by businesses, whether<br />

for greater agility, data analytics or to<br />

support employees in accessing the data,<br />

for example when they were remotely or<br />

from home, also increases the risk of<br />

cloud attacks.<br />

In December, I released a series of<br />

predictions for <strong>2020</strong>, one being the<br />

likelihood of a significant rise in cloud<br />

attacks in <strong>2020</strong>. Little did we know back<br />

then that the outbreak of COVID-19<br />

would occur, creating the perfect storm for<br />

cyber-attackers to take advantage of an<br />

incredibly disruptive period, with<br />

businesses being forced to adopt solutions<br />

at a rapid pace, potentially skipping usual<br />

protocols, and likely employee use of<br />

'shadow IT' solutions.<br />

The spike in cloud cyber-attacks this year,<br />

with the term "cloud" appearing 29 times<br />

One of the greatest threats to cloud<br />

providers is nation-state actors. When they<br />

discover a particular enclave where<br />

confidential data is hosted, such as an<br />

enterprises' intellectual property, they could<br />

use a zero-day attack to escape<br />

containment and deploy a persistent threat<br />

to continue their lateral movements<br />

throughout the cloud provider. Or perhaps<br />

more simply, a determined engineer of<br />

your organisation could dump sensitive<br />

data into an external drive - either way,<br />

there are too many variables and<br />

unknowns for security engineers to<br />

respond to effectively and expediently.<br />

If your business is considering moving its<br />

data into the cloud, it isn't a decision that<br />

should be made too quickly. Due diligence<br />

must be performed by IT professionals,<br />

CIOs and CISOs of enterprises and<br />

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MANAGEMENT: CLOUD SECURITY<br />

"Before you make a decision, evaluate all the risks<br />

associated with handing over your data to a third<br />

party for hosting. Do they have the required security<br />

protocols? Are they willing to answer questions about<br />

their security practices? If the provider has been<br />

breached previously, this could be a red flag, but<br />

don't be quick to discredit them. Look into how they<br />

responded to the breach, not only internally but how<br />

they supported their customers."<br />

governments, and even general cloud<br />

users before selecting a cloud provider.<br />

RISK EVALUATION<br />

Placing your data into the hands of a<br />

cloud provider means you trust that<br />

vendor with your business' data and<br />

reputation. Before you make a decision,<br />

evaluate all the risks associated with<br />

handing over your data to a third party for<br />

hosting. Do they have the required security<br />

protocols? Are they willing to answer<br />

questions about their security practices? If<br />

the provider has been breached<br />

previously, this could be a red flag, but<br />

don't be quick to discredit them. Look into<br />

how they responded to the breach, not<br />

only internally but how they supported<br />

their customers.<br />

PREPAREDNESS<br />

Find out about the cloud provider's stacks,<br />

specifically if they can service your needs<br />

and what level of control and visibility you<br />

may retain. Does the cloud provider<br />

maintain all hosting responsibilities or is it<br />

a joint effort? Is their technology<br />

immediately updated or does it 'slow roll'<br />

updates in order to let the community find<br />

unintended vulnerabilities? Does the<br />

provider perform annual due diligence<br />

checks to ensure their existing technology<br />

stack has not become stale with lagging<br />

technology?<br />

The biggest players in the cloud space<br />

like Google, Amazon and Microsoft have<br />

the best security teams and tools<br />

available, but this doesn't mean your<br />

organisation doesn't still play a major role<br />

in the security of your data. Learn about<br />

the provider's shared responsibility model<br />

to understand what responsibilities are<br />

shared between vendors and users to<br />

avoid basic security malpractices that can<br />

leave your business exposed.<br />

GOVERNANCE POLICIES<br />

It is important to be aware of the<br />

governance protocols or policies the cloud<br />

provider has put in place. Look for<br />

vendors that are transparent about their<br />

data centre locations, especially if you<br />

have specific data requirements and<br />

regulatory obligations. Your data will be<br />

subject to the subsequent laws of the<br />

location it is stored in. That being said, the<br />

host provider must also be knowledgeable<br />

about other governing regulations<br />

especially as it pertains to your data.<br />

For example, if you have data that must<br />

conform to GDPR policies but the data<br />

centre is located across the globe, the<br />

cloud provider must be able to abide by<br />

GDPR laws. Review the provisions in the<br />

company's Service Level Agreement (SLA)<br />

that addresses the protocols for handling<br />

potential data losses, compensation, or<br />

data migration.<br />

DATA MIGRATION & EDUCATION<br />

Migrating data is a slow process that<br />

requires time and bandwidth, affecting<br />

your business' ability to operate at its<br />

optimal level. Find out how long this<br />

process will take to minimise downtime<br />

and reduce this time by only migrating<br />

data sources that are required.<br />

Invest time and money to get employees<br />

up to speed on how to transition to the<br />

new cloud environment. This will not only<br />

ensure they are clear on security protocols<br />

but it can minimise the chance of breaches<br />

as a result of human error. According to<br />

the Office of the Australian Information<br />

Commissioner, almost a third (32%) of<br />

breaches between July and December<br />

2019 were a result of human error.<br />

More info: www.threatq.com<br />

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27


TECHNOLOGY: SCALE-OUT NAS<br />

SCALE-OUT WITH CONFIDENCE<br />

FRANK LEE, SENIOR DIRECTOR OF PRODUCT PLANNING AT INFORTREND, DESCRIBES HOW THE<br />

COMPANY'S LATE<strong>ST</strong> SCALE-OUT NAS OFFERINGS CAN HELP ANY ORGANISATION TO GROW WITHOUT<br />

INCURRING UNNECESSARY CO<strong>ST</strong><br />

Data growth never stops. It impacts<br />

all companies around the world<br />

and shapes new requirements for<br />

business operation. IDC forecasts that 'the<br />

Global Datasphere' will grow from around<br />

50 Zettabytes in <strong>2020</strong> to 175 Zettabytes<br />

by 2025. To deal with such tremendous<br />

quantities of data, enterprises will need to<br />

modernise their IT infrastructure to a<br />

future-proof, scalable and cost-effective<br />

solution.<br />

INTRODUCING EON<strong>ST</strong>OR CS<br />

Infortrend thoroughly researched the<br />

global data growth trends before entering<br />

the scale-out NAS market. What we found<br />

was that, compared to structured data,<br />

unstructured data has the highest growth<br />

rate imposing unbearable management<br />

burdens on legacy IT. Customers'<br />

feedback also revealed challenges of<br />

ever-increasing unstructured data volumes<br />

and issues with storage silos<br />

management. Our EonStor CS scale-out<br />

NAS (CS) has been designed to address<br />

these issues with its scalable capacity and<br />

linear-increasing performance. CS can<br />

keep up as the business grows, making it<br />

the optimal data storage and<br />

management solution.<br />

WHERE DOES IT SIT?<br />

EonStor CS is suitable for a wide range of<br />

data-intensive industries, such as Media<br />

and Entertainment (M&E), High-<br />

Performance Computing (HPC), general IT,<br />

Surveillance, and Backup/Recovery. It is<br />

ideally positioned to meet projects across<br />

key health care and public sector settings<br />

and we continue our drive with key public<br />

sector procurement groups.<br />

For M&E and HPC latency-sensitive<br />

applications, CS 3000/4000 with<br />

scalability through a scale-out expansion<br />

offers an easy way of managing growing<br />

assets while reducing performance<br />

bottlenecks. Post-production studios with<br />

more than 10 workstations and growing<br />

business can use CS as a shared media<br />

storage to get the highest and the most<br />

stable performance for their NLE workflow<br />

performed on 4K/8K ultra high-resolution<br />

videos via Adobe Premiere Pro, DaVinci<br />

Resolve, or Apple Final Cut Pro.<br />

As for HPC and real-time data analysis,<br />

CS delivers maximum system efficiency with<br />

hybrid HDD/SSD cluster configuration for<br />

flexible data allocation in high-capacity and<br />

high-performance pools.<br />

Enterprises can deploy CS' 2000 model as<br />

an archiving solution for large-scale<br />

surveillance projects with 1000+ 3MPresolution<br />

IP-cameras and requirement of at<br />

least 90 days video retention period. To get<br />

the complete surveillance solution, CS can be<br />

integrated with major VMS providers, such as<br />

Milestone, Genetic, and Digifort. For general<br />

IT, CS can serve as a centralised storage for<br />

backup of employee's personal work files and<br />

office file sharing. As a Veeam Ready<br />

Repository, CS can be as well deployed in IT<br />

environments applying virtualisation<br />

technologies.<br />

WHY CHOOSE EON<strong>ST</strong>OR CS?<br />

A huge advantage of EonStor CS is that it<br />

offers both high performance and capacity by<br />

supporting online scale-out and scale-up<br />

expansion: overall, CS systems can be<br />

expanded to increase up to more than<br />

100GBps cluster performance and 100PB<br />

capacity. For mission-critical applications, CS<br />

can individually scale performance and/or<br />

capacity without requiring service downtime.<br />

Another important benefit is lowered<br />

management overhead. By unifying multiple<br />

nodes to form a single namespace system,<br />

users can access the system via standard<br />

protocol. With symmetric file system<br />

architecture, where all nodes understand the<br />

disk structures, there is no need for standalone<br />

metadata servers or client-side<br />

software, and this effectively reduces data<br />

management hassles and costs.<br />

Infortrend cares about data protection so<br />

that users can rest assured their data is safely<br />

stored/operated and applications have no<br />

single point of failure. To simultaneously<br />

satisfy the demands of system growth for<br />

various applications and provide data<br />

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TECHNOLOGY: SCALE-OUT NAS<br />

remain unused. To avoid this, EonStor CS<br />

scale-out NAS integrates DNS Load<br />

Balancing which automatically and evenly<br />

distributes the workload across all storage<br />

nodes in the cluster. It greatly maximises<br />

access performance and system analysis<br />

capabilities for applications where access for<br />

multi-client traffic is provided, like media<br />

streaming services or multi-tenant HPC<br />

infrastructures.<br />

integrity, CS supports three kinds of cluster<br />

scale-out policies: traditional scale-out<br />

policies, erasure code and replica, plus<br />

Infortrend's exclusive distributed mode.<br />

By configuring distributed mode, users can<br />

optimise capacity utilisation and increase<br />

performance, thus, lowering overall system<br />

TCO. Thanks to supporting single and dual<br />

node clusters, system deployment can be<br />

started with only one or two nodes and then<br />

subsequently expanded with new nodes as<br />

storage capacity and performance demands<br />

grow. In distributed mode, a file is evenly<br />

distributed in each node, and only one copy<br />

of it is written to storage. Unlike erasure code,<br />

distributed mode does not require data parity<br />

calculation and unlike replica mode, it does<br />

not create duplicated copies of data. This<br />

allows ultra-high 90% capacity utilisation and<br />

increased performance - by up to 50%<br />

compared to other modes.<br />

If a node failure is detected, CS initiates selfhealing<br />

features to automatically rebuild node<br />

data and prevent data corruption. To prevent<br />

performance degradation or data loss when<br />

multiple disks fail on different nodes, EonStor<br />

CS has a unique system architecture with an<br />

embedded layer of Infortrend RAID protection<br />

on each node. Unlike traditional scale-out<br />

NAS, where the damaged data must be<br />

reconstructed by calculating corrupted parts<br />

from other nodes through the network, data<br />

recovery in EonStor CS architecture does not<br />

occupy the network bandwidth as it occurs<br />

inside the node via RAID mechanism, so it is<br />

faster and system performance is not affected.<br />

ALL DATA IS NOT EQUAL<br />

Not all enterprise data is equally important<br />

and frequently accessed; sometimes storage<br />

optimisation is vital to provide faster services<br />

for time-sensitive applications and archiving<br />

processed or outdated data. CS supports<br />

automatic storage tiering between All-Flash<br />

and HDD node for allocating data to the<br />

appropriate tiers based on file access<br />

frequency or file status. Less-used data can be<br />

stored in high capacity all-HDD pools, with<br />

hot data in high performance SSD pools. In<br />

this way, users can meet the requirements of<br />

shorter response time and massive capacity<br />

with optimised costs. The all-flash CS<br />

supports up to 3,400/2,000 MB/s<br />

Read/Write speed per single node and<br />

40Gb/s RDMA node-to-node connection to<br />

provide lightning-speed access to missioncritical<br />

workloads of such applications as<br />

HPC and M&E.<br />

CS can be scaled-out by demand to up to<br />

144 nodes. When more than one storage is<br />

deployed, a common problem is uneven<br />

distribution of client traffic causing bottlenecks<br />

and overworking of some nodes, while others<br />

To accommodate any network environment,<br />

CS supports various I/O card combinations of<br />

such network interfaces as 10GbE, 25GbE,<br />

40GbE. And finally, the cluster can be easily<br />

set up by a non-IT expert in just 30 minutes<br />

with the intuitive cluster deployment wizard.<br />

GROW BUT SAVE CO<strong>ST</strong>S<br />

Compared to other vendors' solutions CS is<br />

more cost-effective, so for financially savvy<br />

enterprises, Infortrend will often be the first<br />

choice as a scale-out NAS solution provider.<br />

The unique feature of CS system is that it can<br />

start from one deployed node (all data will<br />

still be protected by Infortrend RAID) and it<br />

can be, on demand, scaled out to 144<br />

nodes. Also, unlike many competitors,<br />

Infortrend offers open-drive policy and<br />

perpetual licensing for system management<br />

and data services.<br />

WHAT'S THE FUTURE FOR CS?<br />

We have defined the future trajectory of CS<br />

scale-out NAS both from hardware and<br />

software perspectives. Speaking about the<br />

hardware platform, CS will support the<br />

popular NVMe interface specification for SSD<br />

model, 100GbE network, and Intel's nextgeneration<br />

platform. On the software side,<br />

we are actively working on features such as<br />

auto-tiering and dedupe to improve overall<br />

TCO, HDFS support for data analytics, and<br />

cloud integration for public data backup.<br />

For more information around the CS,<br />

please contact sales.eu@infortrend.com or<br />

visit the website below.<br />

More info:<br />

www.infortrend.com/uk/products/cs<br />

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MAGAZINE<br />

29


TECHNOLOGY FOCUS: OBJECT <strong>ST</strong>ORAGE FOCUS:<br />

REDUCING THE TCO OF OBJECT <strong>ST</strong>ORAGE<br />

REAPING THE BENEFITS OF OBJECT <strong>ST</strong>ORAGE WITHIN BUDGET CAN BE MADE EASIER VIA THE USE OF<br />

TAPE TECHNOLOGIES, ARGUES MATTHEW DEWEY, TECHNICAL DIRECTOR AT QUANTUM<br />

associated expenses of owning a piece of<br />

equipment like the costs of acquisition,<br />

maintenance, power, cooling, and the<br />

enclosing building and the land it sits on. The<br />

majority of today's object stores are hard diskbased,<br />

which provides good performance and<br />

reliability, but the cost of power and physical<br />

footprint is significant. To lower TCO, object<br />

stores are incorporating tape. Yes, tape lives!<br />

From genetic data to high-resolution<br />

video, unstructured data is breaking<br />

traditional storage architectures from the<br />

inside out. One of the most promising storage<br />

options for organisations producing large<br />

volumes of unstructured data is object storage.<br />

Object stores have long found a home in the<br />

cloud and inside data centres, becoming longterm<br />

repositories for high-value data - and for<br />

good reason. But with demand for storage<br />

capacity growing exponentially, how can<br />

organisations reap the benefits of object stores<br />

without costs spiralling out of control?<br />

DATA RETENTION & PROTECTION<br />

ARE KEY<br />

Object stores abstract away the location of an<br />

object, which enables higher levels of<br />

redundancy. This protects against device (e.g.<br />

hard disk) failure but also against failures of<br />

entire nodes or even entire data centres.<br />

Abstracting away object location also enables<br />

object stores to scale to sizes and topologies<br />

difficult to achieve with file systems. The user of<br />

an object store may be unaware of where<br />

exactly their data is physically stored. What<br />

looks like a single object store may be<br />

distributed across locations in multiple cities to<br />

achieve greater reliability against natural<br />

disasters. This level of durability could<br />

tremendously increase the capacity<br />

requirements of the underlying hardware, but<br />

with smart erasure coding algorithms, it can be<br />

achieved using less capacity than by mirroring<br />

the data.<br />

A key issue when deploying object storage is<br />

data retention. The retention period for many<br />

kinds of data is specified by legal and other<br />

compliance constraints. One might expect<br />

that data not subject to compliance<br />

requirements is likely to be deleted sooner, but<br />

some data has value indefinitely. For example,<br />

geological and genetic data doesn't have an<br />

expiration date. These kinds of data sets can<br />

represent a tremendous investment and the<br />

data never expires.<br />

THE CO<strong>ST</strong> CONUNDRUM<br />

Demand for storage capacity is growing at a<br />

compound annual growth rate of more than<br />

20 percent. Long-term repositories must<br />

become cheaper and deeper without losing<br />

durability. That means object stores must lower<br />

the overall total cost of ownership of storage.<br />

This includes not just the cost of the media, but<br />

Tape has lower media costs and, unlike disks,<br />

requires minimal power and cooling when not<br />

being accessed. Tape tiers are ideal for large<br />

amounts of data stored for long periods of<br />

time. And for sequential IO, tape actually<br />

outperforms disk for both reading and writing.<br />

But tape works (and fails) differently from disks.<br />

The latencies to access data on tape can't be<br />

ignored. Best practice implementations will<br />

present tape as a separate tier to allow<br />

applications to help manage data access.<br />

Exploiting the full advantages of tape in an<br />

object store also requires a deep<br />

understanding of how to properly manage and<br />

treat it. The object store must account for and<br />

survive failure modes that are unique to tape. It<br />

must also manage access patterns to reduce<br />

tape latencies and wear. And all of the<br />

required complexity must be implemented<br />

below the object interface, saving the user<br />

from experiencing it.<br />

Because tape excels at sequential access,<br />

large individual objects will perform best.<br />

However, a well-implemented object store will<br />

group small objects into larger sequential<br />

streams to and from tape. With the right<br />

expertise, organisations can implement a<br />

tape-based object store for long-term data<br />

retention while keeping storage costs firmly<br />

under control.<br />

More info: www.quantum.com<br />

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MAGAZINE


INTERVIEW:<br />

INTERVIEW: TITAN DATA SOLUTIONS<br />

A DIFFERENT APPROACH TO<br />

DATA <strong>ST</strong>ORAGE AND DATA<br />

MANAGEMENT<br />

<strong>ST</strong>ORAGE MAGAZINE SPOKE TO DAVID TREADWELL, SOLUTIONS<br />

DIRECTOR AT TITAN DATA SOLUTIONS ABOUT HOW RECOGNITION IN<br />

THIS YEAR'S <strong>ST</strong>ORAGE AWARDS HAS BEEN JU<strong>ST</strong> ONE OF A NUMBER OF<br />

HIGHLIGHTS IN AN IMPRESSIVE YEAR FOR THE COMPANY<br />

Storage magazine: Titan is a finalist in<br />

the One to Watch category at this<br />

year's Storage Awards, and you<br />

personally are on the shortlist for the<br />

Channel Excellence award, both of which<br />

are a great reflection of how you're seen<br />

as a business within the industry. How<br />

important is that kind of recognition for<br />

Titan as the company continues to grow?<br />

David Treadwell: Recognition comes in<br />

many different guises but being recognised<br />

by the industry and the people who work<br />

in it, is perhaps the most rewarding. We're<br />

looking forward to this year's Storage<br />

Awards, albeit a virtual event rather than<br />

the traditional great evening out. With<br />

nominations for both the company and<br />

people who work in it, it is very pleasing to<br />

see that our different approach is being<br />

recognised.<br />

Recognition has also come from the<br />

vendor community. Since the beginning of<br />

this year we have signed eight new<br />

Distribution agreements with specialist<br />

data storage vendors. All these vendors<br />

bring something different to the market -<br />

an alternative to some of the more<br />

recognised industry names.<br />

And the net result is that we are able to<br />

offer resellers and MSPs a genuine<br />

alternative when they're looking for<br />

solutions to tackle some of the pressing<br />

data storage and data management<br />

challenges being faced by their customers.<br />

Storage magazine: Titan is working with<br />

some very big names across the sector, as<br />

well as a number of perhaps lesser-known<br />

but highly innovative partners - tell us a bit<br />

more about what you're bringing to market<br />

in <strong>2020</strong> and beyond.<br />

David Treadwell: Our vendor map<br />

provides a comprehensive overview of the<br />

names now featured in our product<br />

portfolio - and there are some notable<br />

highlights. <strong>2020</strong> has seen us confirmed<br />

as Quantum's largest distributor in EMEA.<br />

In addition, we were Nexsan's first<br />

appointed Distributor in EMEA and Scale<br />

Computing adds hyperconverged solutions<br />

to our portfolio.<br />

We have also strengthened our<br />

proposition in the Rich Media sector with<br />

partnerships now in place with Promise<br />

and Facilis. We continue to drive ATTO<br />

solution sales with their Intelligent Bridges<br />

and we have just brought to market a very<br />

exciting new software vendor which will<br />

completely safeguard Veeam backups<br />

from Ransomware.<br />

Storage magazine: It sounds as though<br />

everything is working out according to<br />

plan for Titan at the moment - has the<br />

pandemic's impact been more or less<br />

balanced out now as your clients find new<br />

ways to work?<br />

David Treadwell: Ultimately of course, it is<br />

our customers who decide whether we're<br />

heading in the right direction, and the<br />

evidence suggests that we are doing<br />

something right. Like everyone else, April<br />

and May business was impacted by Covid-<br />

19. However, July saw a record month as<br />

we helped support businesses with<br />

products and solutions to manage a<br />

remote workforce.<br />

We have some exciting plans for the<br />

coming months with new vendors and new<br />

services, and if your readers want to find<br />

out more about us, I'd recommend they<br />

visit our website.<br />

More info: www.titandatasolutions.com<br />

www.storagemagazine.co.uk<br />

@<strong>ST</strong>MagAndAwards <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

<strong>ST</strong>ORAGE<br />

MAGAZINE<br />

31


CASE <strong>ST</strong>UDY:<br />

CASE <strong>ST</strong>UDY: SIDE <strong>ST</strong>REET PO<strong>ST</strong> AND VFX<br />

"A<strong>ST</strong>ONISHING" SPEED - AND<br />

MINIMAL DISRUPTION<br />

PO<strong>ST</strong>-PRODUCTION SPECIALI<strong>ST</strong> SIDE <strong>ST</strong>REET PO<strong>ST</strong> IS DEPLOYING A GB LABS NAS SOLUTION TO<br />

RESOLVE LATENCY ISSUES WITH ULTRA-HIGH DEFINITION VIDEO FOOTAGE<br />

Side Street Post and VFX is an<br />

independent post-production and VFX<br />

company based in Vancouver, Canada.<br />

The company is a leading provider of postfinishing<br />

and VFX services on a broad range<br />

of content including television, feature films,<br />

documentaries and commercials. Side Street<br />

recently selected GB Labs' SPACE SSD NAS<br />

shared storage system to drive its DaVinci<br />

Resolve Studio systems.<br />

More than 300TB of GB Labs SPACE SSD<br />

shared storage solution, with its massive disc<br />

performance of 12GB/s now enables all of<br />

Side Street's DaVinci Resolve Studio<br />

workstations to simultaneously playback 4K<br />

DPX streams at full resolution, with no<br />

network slow-down or dropped frames.<br />

Side Street Post and VFX's President, Gary<br />

Shaw, said, "Our legacy SAN storage system<br />

was no longer meeting our needs, and<br />

limited our ability to fully utilise Resolve in<br />

higher resolutions. We needed a solution<br />

that would enable all our colour correction<br />

suites to operate simultaneously at 4K<br />

resolution or higher and more efficiently."<br />

Gary's view, shared by many, was that the<br />

current fibre channel storage systems could<br />

not affordably achieve the concurrent speeds<br />

needed, and the technical development of<br />

such systems is generally thought as having<br />

been eclipsed by ethernet solutions. For Side<br />

Street, NAS was the way to go.<br />

Gary said, "Vancouver is a major market<br />

for episodic television and feature film<br />

production, a lot of it captured with high-end<br />

cameras that shoot at 4K, 6K or 8K, so a lot<br />

of raw camera footage arrives which in the<br />

grading process requires a very high data<br />

rate. Both technically and ethically, we don't<br />

really want to downscale and work in HD.<br />

We want our clients to experience the true<br />

image quality especially on Dolby Vision<br />

projects. To deal with such high data rates<br />

and file sizes, you need a system that can<br />

handle them, and SPACE SSD from GB Labs<br />

provided both the bandwidth and file<br />

management capability that fits our needs."<br />

GB Labs describe SPACE SSD as 'the<br />

world's fastest and most scalable NAS<br />

platform', with performance up to 18GB/s<br />

and capacity up to 10PB. The Side Street<br />

system transfers data at 12GB/s and is<br />

linked to a 100GbE switch.<br />

According to GB Labs CEO-CTO Dominic<br />

Harland, "Side Street Post is very forwardthinking<br />

and knew that a fibre channel<br />

system could not achieve what it needed.<br />

Speed was of the essence and they needed<br />

all colour workstations running at full<br />

capacity, simultaneously, in 4K, 6K, 8K and,<br />

eventually, beyond. SPACE SSD NAS copes<br />

with that easily, with plenty of headroom."<br />

A major differentiator with all GB Labs<br />

storage systems is that they do not require<br />

the user to replace or dispose of their<br />

existing storage. Like many other GB Labs<br />

users, Side Street was able to make use of its<br />

existing SAN by incorporating GB Labs<br />

ECHO Bridge as a way of accessing SAN<br />

data, or moving files to it for near-line<br />

storage.<br />

"It's a case of using the old storage for<br />

secondary purposes, essentially cold storage,<br />

and empowering SPACE SSD for the heavy<br />

lifting," added Shaw. "After a few minutes of<br />

on-site tweaks to configure the system to our<br />

preferences, we were up and running - at<br />

astonishing speed - without the slightest<br />

disruption to our operations."<br />

More info: www.gblabs.com<br />

32 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

@<strong>ST</strong>MagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


<strong>ST</strong>RATEGY: RANSOMWARE RANSOMWARE<br />

RANSOMWARE IS EVERYWHERE<br />

BILL ANDREWS, PRESIDENT & CEO OF EXAGRID, OUTLINES THE <strong>ST</strong>EPS NECESSARY TO ENSURE THAT<br />

ORGANISATIONS CAN RECOVER FROM RANSOMWARE ATTACKS WITH MINIMAL IMPACT ON THE<br />

BUSINESS<br />

You cannot read an industry publication<br />

today without seeing articles about<br />

real-world cases of ransomware. The<br />

attackers hack the network, encrypt the<br />

primary data, take control of the backup<br />

application and backup storage - and delete<br />

the backups. There is no way to recover. And,<br />

unless you pay the ransom you cannot<br />

operate your business.<br />

Let's assume that the primary storage is<br />

encrypted, and the hackers took control of<br />

the backup application or backup storage<br />

and issued 'delete all' data commands. In this<br />

case, if the backup storage is low cost<br />

primary storage disk or a deduplication<br />

appliance, then the backup data is deleted<br />

and there is no way to recover.<br />

HOW TO GUARD AGAIN<strong>ST</strong> THIS RISK?<br />

First, you need to have a network-facing tier<br />

of storage for high speed backups and<br />

restores. Second, you need a second nonnetwork-facing<br />

tier for long-term retention.<br />

The hackers can get to the network-facing tier<br />

but not the tier that is not on the network (this<br />

creates an air gap).<br />

Second, you need a policy-driven backup<br />

system that delays delete requests. If a delete<br />

request is issued, the network-facing tier is<br />

deleted, however the second non-networkfacing<br />

tier driven by the policy does not<br />

process the deletes for days or weeks,<br />

depending on the policy setting. If the policy<br />

is set to 30 days then the delete request won't<br />

execute for 30 days. When a ransomware<br />

event happens you simply go to the backup<br />

storage second tier and recover, as any<br />

backups in the second tier are not<br />

immediately deleted.<br />

In addition, the second tier, typically a longterm<br />

retention tier, needs to have<br />

deduplication objects that are immutable;<br />

meaning they are never changed, deleted or<br />

overwritten. If any data is encrypted in or<br />

written to the first tier of storage from the<br />

backup application, the new deduplication<br />

objects are added but never overwrite the<br />

previous deduplication objects. This<br />

approach ensures that the long-term retention<br />

data is not compromised.<br />

The combination of a primary tier for<br />

performance, coupled with a non-networkfacing<br />

tier for long-term storage that has<br />

delayed deletes, ensure that the backup data<br />

is not deleted and ready for restore. The<br />

combination of a second non-network-facing<br />

tier coupled with immutable deduplication<br />

objects ensures the long-term retention data<br />

is not comprised. You can restore the primary<br />

site data and you still have all your long-term<br />

retention data.<br />

To keep up to 30 days of delayed deletes<br />

only takes an additional 10% of storage<br />

versus a total separate retention lock store<br />

that can double the backup storage and<br />

requires maintaining two data stores. This<br />

new advanced approach is called<br />

Retention Time-Lock and is only available<br />

from ExaGrid.<br />

More info: www.exagrid.com<br />

34 <strong>ST</strong>ORAGE <strong>Sep</strong>t/<strong>Oct</strong> <strong>2020</strong><br />

@<strong>ST</strong>MagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE


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