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Global IP Matrix - Issue 7

Dear readers, We sincerely hope that you are all in good health and keeping in good spirits during these undeniably uncertain times. We have all had to adapt to working out of our comfort zones, which I am sure has been very challenging at times for you all as it has been for us. However, we continue our quest to look to the future and deliver exclusive content to you, direct from thought leaders working at ground level in the IP industry from all over the world. Issue 7 of The Global IP Matrix magazine is packed with informative and exciting articles to keep you up to date and educated in what has been developing in the global IP industry during the past few months and into the future. We hope you enjoy reading our publication. We want to thank all our contributors for sharing their knowledge, opinions, and expertise in this new edition of the Global IP Matrix magazine. From all of us at The Global IP Matrix & Northon's Media, PR & Marketing Ltd

Dear readers,

We sincerely hope that you are all in good health and keeping in good spirits during these undeniably uncertain times. We have all had to adapt to working out of our comfort zones, which I am sure has been very challenging at times for you all as it has been for us.
However, we continue our quest to look to the future and deliver exclusive content to you, direct from thought leaders working at ground level in the IP industry from all over the world.
Issue 7 of The Global IP Matrix magazine is packed with informative and exciting articles to keep you up to date and educated in what has been developing in the global IP industry during the past few months and into the future. We hope you enjoy reading our publication.

We want to thank all our contributors for sharing their knowledge, opinions, and expertise in this new edition of the Global IP Matrix magazine.

From all of us at The Global IP Matrix & Northon's Media, PR & Marketing Ltd

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Cannabis and IP?

The capable art of creating cannabis IP rights

is evolving. It focuses on patent protection for

novel processes and products, the protection

of related trademarks, trade secret protection,

generating the very necessary health

registration permits that enable the products to

be imported into a given country where such

a requirement must be met, and protection

via contracts of all sorts when faced with

particularly important know-how.

In general, an invention based on cannabis

must comply with the patentability

requirements: be new, useful, and nonobvious.

Therefore, cannabis-based patents can be

for GMO cannabis, new strains of cannabis

plants, unique cannabis cultivation methods,

for the extraction and processing of cannabis

plants, cannabis products (cannabis oils and

extracts, cannabis beverages, edible food

products, animal products, etc.), equipment

for the processing of cannabis, medical uses

for cannabis, such as treatments for a disease

or a particular disorder, the possibilities are

never-ending. The industry is letting their

imagination flow freely!

We usually see first-hand that companies must

do their mandatory due diligence before using

any type of IP rights they believe they “own,”

creating possible vulnerabilities and where

they may face infringement cases.

The patent protection process of a cannabis

product or registering a trademark for a

cannabis product is the same as in the case of

other types of products. However, the industry

is facing a boom, and the number of patent

cases worldwide is increasing, where, for

example, patents may overlap and generate

infringement cases. In the USA, we see a first

patent infringement case already; it involves

two companies: United Cannabis Corporation

v. Pure Hemp Collective, Inc. United Cannabis

claims that Pure Hemp Collective has

infringed certain patent claims on cannabis

extracts and their method of preparing and

using such extracts. This case will likely set the

future of the cannabis industry litigation in the

USA, and this same scenario will be faced in

different countries as the cases start to arise.

When a company is on edge protecting their

creations and know-how, this makes a genuine

difference when faced with competitors and

in commercialising their products. Some

companies choose to license their IP rights

while others don’t. This is all dependent on the

business model.

Latin America and

the Caribbean?

As the push for legalisation at home and

abroad grows, cannabis is garnering significant

attention from investors, manufacturers, and

researchers. Despite the plant being illegal

in many jurisdictions just alone in the U.S., a

total of 33 states have legalised cannabis for

medical use.

In hand with this, cannabis for medical

purposes has received the green light in several

Latam countries (Mexico, Brazil, Colombia,

Argentina, Peru, and Chile.)

For instance, CBD products are legal in

Colombia as long as they contain less than 1%

THC in dry weight. In general, the community

seems to be embracing the health benefits of

this product; however, there are concerns as to

the high prices of such products that remain

inaccessible for most regular people.

Mexico has created several commercial

licenses for CBD products where the products

must contain less than 1% THC content to be

approved for commercial use.

Cannabis in Costa

Rica:

Currently, only the consumption and personal

cultivation for medical or scientific purposes is

decriminalised, so marijuana, as such, is still

considered an illicit drug.

Nonetheless, in recent weeks Costa Rica has

been one of the Central American countries

that are looking at a Bill aimed to regulate

medical cannabis and hemp. And this is indeed

a promising industry, especially during such

difficult times that the world is navigating. It

is seen as a source of income that promises to

rectify the economy of this country.

The Costa Rican government has manifested

its support to the production of hemp and

based on this a company by the name of ‘Micro

Plantas de Costa Rica S.A,’ and the CATIE (The

Tropical Agricultural Research and Higher

Education Center) have reached an agreement

that promotes the economic development of

the Costa Rican agricultural sector, generating

value in production processes through

innovation and knowledge derived from

research, where the objective is to generate a

prototype for the different hemp processes,

within the framework of a relationship between

a private company, academia, investors and

other interested institutions, taking into

account the capabilities of the different actors

to be able to develop a successful project at the

country level, which in turn can be scaled to

13 other countries in the region and that also

benefits the rural population by bringing in

new technologies.

In tandem with this, before the Legislative

Assembly of Costa Rica lays Bill no. 21,388,

which seeks to legalise the medical production

of hemp and cannabis in this country. Although

the word cannabis almost immediately converts

this project into a polemic one, it is also

promising in that it could effectively reactivate

the local economy into the production and

exportation of products based on cannabis and

industrial hemp.

The current unemployment rate in this

country has reached a whopping 11.4%, and

this cannabis-hemp industry would become a

new source of employment for many people.

According to various studies, it seems Costa

Rica possesses the agroeconomic conditions

that permit the cultivation of cannabis and

hemp at an industrial level. This is attractive

to the industry worldwide as a promising

substitution for several industries that are

currently on the low.

Currently, medical cannabis is legal in 21

countries, with an overall market composed

of 771 million people. Out of these, 51% live

in countries that allow the importation of

medical cannabis. This data was provided by

Deloitte Canada in 2017, and if Costa Rica

passes this Bill into Law, we will also be facing

a positive future!

The Bill proposes a licensing system for the

extraction, laboratory, and cultivation in

order to limit the production phase. It aims

at a pharmaceutical industry in this country,

making Costa Rica a development potential

and creating a cluster of pharma companies

that wish to develop this industry in areas such

as food, drinks, clothing, medicine, and others.

Currently, there are 13 countries worldwide

that allow the importation of cannabis

products for medical use. In Latin America,

Mexico, Jamaica, Colombia, and Chile would

be the most favorable destinations to export

from Costa Rica.

Sailing Beyond

Paris and Berne

by Mladen Vukmir, Second Vice-President – ECTA

www.ecta.org

Mladen Vukmir is the Second

Vice-President of ECTA and a

member of the ECTA Board. He

is an IMI Certified Mediator,

past member of the INTA Board

of Directors, past INTA ADR

Committee, and INTA Brands

& Innovation Committee Chair

as well as past President of the

Croatian AIPPI Group.

“We cannot become

what we need to be by

remaining what we are.”

Max De Pree

Modern societies are witnessing the changing

role of law upon accelerated growth in the

quantity of information, modifications of

knowledge structures, and information

processing possibilities. Without the rule of

law and the role of intellectual property within

the legal system, humanity would never have

reached the level of growth that led it into the

most prosperous part of its entire history.

the legal system provides for one of their

most important traditional roles – to serve as

guidance to their societies.

The very central pillar of the traditional role

of the law came under pressure in modern

complex societies, as the stability it used

to provide to every society ruled by law,

became the cause of instability under the

new conditions. In complex systems, such as

our modern societies increasingly are, any

point of stability is bound to increase the

overall instability of the system, just as a rock

protruding through the foaming whitewater

does add complexity to the flow. Fewer points

of stability in a volatile environment might

increase the smoothness of its state.

changes in forms of human creativity. Our

societies did not adjust easily, nor did they yet

manage to cope with the changes profoundly

enough to escape the stress. Patching up the

systems designed for the different environment

might not be a path to the greater efficiency of

today’s environment.

Looking back…

In the last two hundred plus years, our societies

have demonstrated certain difficulties of

grasping the nature of the intangible creativity

and trying to form a new form of property

right over it. It could be said that even though

a couple of centuries have passed since our

As an IP attorney, my focus is that difficult

means it is possible if crafted in a very artful

manner. Cannabis companies must carefully

patchwork laws and regulations as if walking

on thin ice and take extra precautions. Having

the right lawyer on board is key.

The ideal scenario would be for medical

cannabis to be legalised worldwide, thus

eliminating the blockages the industry

currently faces; however, this may happen

with time. In the interim, doing proper duediligence

and clearing the ground may slow the

process in a sector that is growing by leaps and

bounds, but will be worthwhile in the long run.

Nowadays, however, many observers note that

our legal systems that were designed to produce

consistent results find themselves increasingly

at odds with the needs of contemporary

societies to have diverse outcomes available

in order to satisfy the wide variety of business

models and relations that coexist. Accordingly,

our legal systems are coping with the increased

differences in factual patterns that complex

contemporary societies are generating. The

resulting inconsistencies and the inherent

slowness of the legal process are increasingly

at odds with the fast-moving pace of the

economy and technology. Consequently, we

are witnessing increased hardships with which

Intellectual property

systems and functions

Different challenges of this kind are easily

visible if we focus on intellectual property

systems. Throughout the last century and a half,

the functions of copyright law and industrial

property law have experienced unprecedented

changes in their fields of application. Since

the digitalisation started and global digital

networks enabled our economies to switch to

the digital domain, we are witnessing profound

artists and businesses started relying on their

intangible assets, our societies are on many

points still struggling with fully accepting the

underlying concept of intangible assets. In the

meantime, and without fully embracing the

intangibles, yet another set of very different

intangibles emerged as a perceived asset. Data,

intangibles that are not created by human

creativity, have joined the club of the most

valuable assets for the modern industries, and

in the form of privacy protection is gaining in

profile among the individuals.

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