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Global IP Matrix - Issue 7

Dear readers, We sincerely hope that you are all in good health and keeping in good spirits during these undeniably uncertain times. We have all had to adapt to working out of our comfort zones, which I am sure has been very challenging at times for you all as it has been for us. However, we continue our quest to look to the future and deliver exclusive content to you, direct from thought leaders working at ground level in the IP industry from all over the world. Issue 7 of The Global IP Matrix magazine is packed with informative and exciting articles to keep you up to date and educated in what has been developing in the global IP industry during the past few months and into the future. We hope you enjoy reading our publication. We want to thank all our contributors for sharing their knowledge, opinions, and expertise in this new edition of the Global IP Matrix magazine. From all of us at The Global IP Matrix & Northon's Media, PR & Marketing Ltd

Dear readers,

We sincerely hope that you are all in good health and keeping in good spirits during these undeniably uncertain times. We have all had to adapt to working out of our comfort zones, which I am sure has been very challenging at times for you all as it has been for us.
However, we continue our quest to look to the future and deliver exclusive content to you, direct from thought leaders working at ground level in the IP industry from all over the world.
Issue 7 of The Global IP Matrix magazine is packed with informative and exciting articles to keep you up to date and educated in what has been developing in the global IP industry during the past few months and into the future. We hope you enjoy reading our publication.

We want to thank all our contributors for sharing their knowledge, opinions, and expertise in this new edition of the Global IP Matrix magazine.

From all of us at The Global IP Matrix & Northon's Media, PR & Marketing Ltd

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Patent Searching 101:

How to Efficiently Conduct A Search

Geraint James is an IP Manager

at Patent Seekers Limited and has

developed an expertise in patent

search and analysis across multiple

disciplines. He is a key member of the

company’s patent search teams. He is

involved in thousands of searches for

international patent attorneys both

in private practice, in-house, and for

major blue-chip companies. Geraint

has also helped develop PatWorld, a

global patent search database, which

has been designed to include all the

tools required for a professional

patent search, with an intuitive user

interface and tools for use by searchers

of any level of expertise.

Introduction

Patent searching can be a valuable tool

to ensure a productive and efficient route

through the lifecycle of a product. At Patent

Seekers, we conduct a variety of professional

patent and non-patent searches, ranging

from pre-filing (patentability), through to

State of Art, Invalidity (patent busting),

and Freedom to Operate (FTO). Some

IP professionals are often put-off from

conducting their own patent searching

as they believe they lack the expertise to

conduct an efficient search, or simply do not

have the time to perform a search.

Written by Geraint James, IP Manager at Patent Seekers Limited

www.patentseekers.com

With over 100 years of combined searching

experience, we have fine-tuned our searching

practices to be as productive as possible. This

article will share with you the tips, tricks, and

tools that we use to run efficient patent searches

using the PatWorld patent search database,

along with the type of searches that you can run

that produce the most valuable results in the

shortest time possible.

How to begin a search

There is no one-size-fits-all approach when it

comes to patent searching, and each search type

will require a slightly different search strategy.

Broadly, these can be broken down into three

categories:

I. Prior art (for Patentability, pre-filling,

etc.) –worldwide territories, with no date

limitations.

II. Invalidity – apply a suitable date

limitation (e.g., search for documents

with a priority date before the priority or

application date of the patent in suit)

III. FTO – limit to the territories of interest

and consider using a date limit for patents in

force (i.e., filed in the last 20 years).

Setting appropriate limitations for your

search will reduce the number of results

to review and improve efficiency.

Once you have set an appropriate

limitation, the next step is to generate

a list of keywords that can be used to

describe the invention. Spending a few

minutes exploring possible synonyms and

variations in spellings (e.g., aluminium and

aluminum) will improve efficiency when

searching as you can refer to this list to generate

your search strings. When gathering keywords,

it may help to write a concise search scope to help

focus on the key aspects of the invention.

Staying Organised

Keeping an organised record of your search and

results will significantly improve the efficiency

of your searching. Patent searching is often an

iterative process, where your search strategy

will evolve as you search and analyse results,

therefore knowing what results you have already

reviewed will help prevent reviewing the same

result twice. PatWorld includes several tools to

organise your searching, integral to the projectbased

interface, which saves search histories and

folders into separate work files. Search histories

will keep a log of your search and can be used to

remove the results from one search from another.

Additionally, keeping an organised record of

your search and results will allow you to revisit

a search.

How to get the most

out of the search tools

1. Semantic searching

The semantic (smart) search tool is a fantastic

way of producing patent results with little to

no time and effort. When running a semantic

search, consider how well the text describes the

invention to be searched as semantic algorithms

will extract what it deems are key concepts

from the text and searches these within patents.

Semantic searches can be performed on search

scopes, draft claims, invention disclosures, or

text from other relevant patent documents such

as abstracts or claims. We would recommend

running a semantic search as the first step in a

patent search, as this can often generate results

with minimal time spent and form the basis for

additional searching.

3. Classification Searching

Classification searching effectively negates the need to search for synonyms of keywords. For this

reason, when searching within a classification using keywords, it is important not to search for any

keywords used in the class descriptor (e.g., avoid searching for “waking stick” in a classification for

such). Additionally, classifications can often be combined to search for overlapping subject matters; for

example, searching for a classification containing walking sticks AND a classification for pedometers

will return results that are walking sticks with pedometer functions. Use the classification tool to

search for relevant classifications or look at the classifications listed on similar patents.

4. Assignee/Inventor Searching

Name searching can be used to find patents that are likely associated with a company or a product

on sale. If searching for the main proprietor name (or main inventors) does not produce the results

needed, consider investigating possible parent companies or subsidiaries as IP can often be held in

these names. If your search is associated with a product and said product has a registered trademark,

check the trademark holder’s name as this could give the names of the patent holders.

5. Analysis tools

Analysis tools such as charts, graphs, and maps can be used to gain valuable insight into competitors and

patent landscapes. Using the analysis tools in PatWorld, we can analyse a plurality of metrics, including

filing trends of competitors, global distribution of a technology and analyse agents/representatives

who work with competitors, or who are active in an area. To analyse a competitor, simply search the

company name in the Assignee field and click “create charts” on the results generated. Alternatively, to

gain a snapshot analysis of a technology, create a broad dataset (using keywords and/or classifications)

that would feature a good representation of the technology to be searched.

1. Checks on relevant results

Once you have found relevant results, one of the quickest and most efficient ways of uncovering other

relevant results is to check the citations of the relevant patents. This requires very little time and effort

and can be an iterative process where you may check the citations of new results found in this way.

Additionally, checking for other patents owned by the assignee and/or inventor can often return other

similar results.

Analysing Results

When viewing and analysing results, PatWorld features several tools that you can use to identify

relevant results quickly. When viewing and analysing results, we recommend using the highlighting

tool to highlight key terms and increase the review speed. When selecting keywords to highlight,

consider focussing on the main terms that will distinguish results (i.e., key inventive features).

Additionally, the keywords-in-context tool will only show you where specific keywords appear in the

context of the patent result.

PatWorld also features a star rating system, which

can be used to rate a result from one to five, and a

note feature that adds a note to the result.

Reporting Results

The Report Generator tool in PatWorld can

generate a professional standard report in a few

seconds. After rating and annotating the results

you want to include in the report, click in the

“generate report” tool and select the content of

your report. Using these tools will negate the

need for manually copy-and-pasting information

from a web browser into a word processor that

can be laborious.

Conclusion

Using these tools and techniques

can significantly improve

the efficiency of your patent

searching. Investing a small

amount of time before searching

to gather keywords and ascertain

limitations for your search will

improve the speed and accuracy

of your search. Keeping your

searching focussed on the key

aspects and using tools such as

semantic searching and citation

checks where available will help

you prioritise your search time

better. Advancing your search

by including classifications can

provide greater coverage and

identify results that would not

be picked up from keyword

searching only.

Analysis tools can provide

valuable data on competitors and

patent trends. These charts and

graphs can provide an excellent

supplement to a search report.

2. Keyword (Text) Searching

When conducting a quick, investigatory search,

limit your search terms to the key synonyms,

and focus on the main ways of describing your

invention. Use proximity operators to search for

Finally, use the report tool to

keywords in proximity to each other. PatWorld

generate a professional standard

proximity operators are n#, where # represents the

distance between two keywords—for example,

report document as efficiently as

searching (“walking stick” n5 pedometer), which

possible.

would search for “walking stick” within five

words of “pedometer”. After reviewing these

results, you may uncover additional synonyms or

ways of describing the invention that you could

use to expand your searching.

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