Out and About STYLE Magazine Issue 9 Vol. 2
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<strong>Issue</strong> 9 <strong>Vol</strong>ume 2<br />
Oct - Dec 2020<br />
LET’S TALK<br />
BEAUTY WITH<br />
RACHITA<br />
GEMTU<br />
TAKING LESSONS FROM<br />
MARIAM<br />
FARAG<br />
MORE THAN BEING INFLUENTIAL,<br />
JOSH YUGEN ASPIRES TO BE<br />
ALWAYS INSPIRATIONAL.<br />
A Rising Movement,<br />
Hopeful as One:<br />
THE BLACK ECONOMIC<br />
COLLECTIVE (BEC)<br />
Meet Diana Powell, Marcia Mcleod <strong>and</strong><br />
Leanne Brackett, power-trio founders<br />
of The Black Economic Collective.<br />
<strong>Out</strong> <strong>and</strong> <strong>About</strong> for<br />
The Best<br />
UAE Spas<br />
1
Change will not come if we wait for some other<br />
person or some other time.<br />
We are the ones we’ve been waiting for. We<br />
are the change that we seek.<br />
Barack Obama<br />
2
Editorial<br />
Editor in chief<br />
Marsha Fry<br />
marsha@out<strong>and</strong>aboutmag.com<br />
Editor<br />
Shella l<strong>and</strong>ayan<br />
info@out<strong>and</strong>aboutmag.com<br />
art<br />
advertising<br />
Art director<br />
nakul thanekar<br />
nakul.thanekar89@gmail.com<br />
sales & marketing director<br />
Andre Marshal<br />
+971 50 127 8820<br />
sales@out<strong>and</strong>aboutmag.com<br />
general enquiries<br />
On this<br />
month's<br />
cover<br />
Photographer:<br />
Mykyta Poluliakh<br />
Styling: Josh Yugen<br />
hello@out<strong>and</strong>aboutmag.com<br />
out<strong>and</strong>aboumagofficial<br />
out<strong>and</strong>aboumagofficial<br />
out<strong>and</strong>aboutmagofficial<br />
www.out<strong>and</strong>aboutmag.com<br />
<strong>Out</strong>fit: Valentino<br />
Jewellery:<br />
Versace Fine Jewellery<br />
Hair <strong>and</strong> Makeup:<br />
Carla Fuentes<br />
Published by <strong>Out</strong> <strong>and</strong> <strong>About</strong> Style FZE<br />
(Registered at Fujairah Creative City)<br />
3
EDITOR’S<br />
WELCOME<br />
“ You must be the change you want to see<br />
in the world. ”<br />
<br />
~ Mahatma G<strong>and</strong>hi<br />
Life is a colourful <strong>and</strong> amazing experience.<br />
We like to live in constant momentum,<br />
moving towards betterment. But<br />
sometimes, our natural instinct to latch<br />
on to safety <strong>and</strong> certainty gets the<br />
better of us: it pulls us down to a quiet<br />
space where we wish for our own<br />
selves, people, events<strong>and</strong> even<br />
moments to stay as they are for as<br />
long as we wish them to be.<br />
Change is neither bad nor good.<br />
How we cope with change<br />
independent of our doing is<br />
up to us. In the same vein,<br />
how <strong>and</strong> why we choose to<br />
change can take us either<br />
to the path of progress or<br />
to a pool of stagnation.<br />
One thing that we think is<br />
very clear: we are looking for<br />
changes, for answers. And we all<br />
want the world to be a better place to<br />
live in for ourselves <strong>and</strong> our children.<br />
4<br />
Together, let’s change for a better world,<br />
for a better us. As always, we at <strong>Out</strong><br />
<strong>and</strong> <strong>About</strong> <strong>Magazine</strong> aim to inspire<br />
<strong>and</strong> encourage for a change that we<br />
want to see in ourselves <strong>and</strong> in the<br />
world.
Features <strong>and</strong> Highlights<br />
Wardrobe Essentials Worth Your Investment comprise<br />
clothing <strong>and</strong> accessories that every streetsmart man or<br />
woman should definitely have in their fashion stash. Find<br />
more about these must-haves that can be worn in almost<br />
any trend in our Fashion feature.<br />
Rachita Gemtu, influencer <strong>and</strong> creator of the raving<br />
Dramamama lashes, talks with us in our Beauty feature<br />
<strong>and</strong> we love her tips <strong>and</strong> tricks to keeping her beauty glow<br />
all day. Rachita, also a stunning mother of a beautiful baby<br />
girl, shares with us her story of success <strong>and</strong> the challenges<br />
of being a busy mum.<br />
Stuck with dark circles <strong>and</strong> eye bags? Take notes on The<br />
Best Routines for Getting Rid of Dark Circles <strong>and</strong><br />
Under-Eye Bags, also in our Beauty section.<br />
Back in 2018, the Arab Fashion Week trended No. 1 on<br />
Twitter all over the world. Yugen PR, a rising PR firm based<br />
in Dubai, made it possible to have the first Filipina stride<br />
the Arab catwalk. Behind the company’s success is the<br />
impactful Josh Yugen, a multi-awarded Filipino writer,<br />
self-made entrepreneur <strong>and</strong> br<strong>and</strong> influencer who graces<br />
the cover of this issue. Find out more about Josh <strong>and</strong> his<br />
inspiring story of success in an exclusive interview in our<br />
Behind the Br<strong>and</strong> feature.<br />
Taking Lessons from ‘a voice for women’s development<br />
<strong>and</strong> leadership’, we learn from Mariam Farag that success<br />
is all about ‘changing people’s lives, inspiring someone to<br />
make a change in their life’. Mariam is the Founding Head<br />
of Corporate Affairs in Br<strong>and</strong> Protection <strong>and</strong> Social Impact<br />
of MBC, <strong>and</strong> she has also worked with humanitarian<br />
causes, lifting people up throughout her journey.<br />
In celebration of the Black History Month in the UK, we<br />
bring you A Rising Movement aiming to drive equitable<br />
economic change within the Black communities in the<br />
EMEAA region, which is The Black Economic Collective<br />
(BEC). We also have the honour of interviewing its three<br />
amazing founders, namely Diana Powell, Marcia Mcleod,<br />
<strong>and</strong> Leanne Brackett in our Voices feature.<br />
“I feel like we can form deep bonds with others when we<br />
prepare food for them.” We heard these beautiful words<br />
from Chef Richie Richards’, Head Chef of Miss Lily’s<br />
Restaurant. Meet him in our Talent Pool section.<br />
This issue is also a treasure trove of many Lifestyle<br />
articles to encourage you to seek the better change<br />
you’re looking for. If you’re wondering how to improve<br />
your team’s productivity, read on The Ergonomist:<br />
A Guide to Designing Office Spaces to Increase<br />
Productivity <strong>and</strong> learn some tips on ergonomic office<br />
layout designs with a focus on wellness <strong>and</strong> relaxation.<br />
Worried about your career in the time of a p<strong>and</strong>emic?<br />
Learn how to Future-Proof your Career by Building<br />
Resilience. Self-care is important, especially nowadays,<br />
so learn more the answers to the question: What is Your<br />
Self-Care Language? Manage your finances wisely, <strong>and</strong><br />
add more to your knowledge on Wealth Consciousness.<br />
We also want to voice out our deep concerns on climate<br />
change in our message in Getting Warm on Climate<br />
Action.<br />
French fries are staples in every fast food restaurant, but<br />
did you know there are also different versions of this<br />
addictive snack all over the world? Find these French<br />
Fries Around The World in our Food feature. After the<br />
carbo-loading, step up your fitness game with 7 Ways to<br />
Improve Cardiovascular Fitness in our Fitness section.<br />
Miss travelling? Check <strong>Out</strong> <strong>and</strong> <strong>About</strong> For The Best UAE<br />
Spas <strong>and</strong> the 15 Most Unique Hotels in the World <strong>and</strong><br />
see if you can add it on your bucket list for your next travel<br />
adventure in our Travel feature.<br />
Dear Black Women, Your Mental Health Matters: this<br />
article focuses on the mental health challenges faced by<br />
Black women all over the world. A bit lost in life? Live your<br />
life Just as You Like: your decisions, plans <strong>and</strong> dreams<br />
are all yours to live with <strong>and</strong> cherish. Finally, we bring you<br />
a Book Review on The 5 AM Club authored by Robin<br />
Sharma, who writes about maximising <strong>and</strong> improving<br />
one’s productivity. Read these articles in For the Culture.<br />
Change for the Better You, A Better Us<br />
Changing something in our lives is not that easy, but<br />
remember that improvement <strong>and</strong> growth start with that<br />
one step that you might have delayed for too long. <strong>Out</strong><br />
<strong>and</strong> <strong>About</strong> <strong>Magazine</strong>, with the team that made this<br />
Edition possible, is always behind you, giving you the<br />
courage, strength <strong>and</strong> inspiration to be the change we<br />
want to see in this beautiful world. You can do it!<br />
out<strong>and</strong>aboumagofficial out<strong>and</strong>aboumagofficial out<strong>and</strong>aboutmagofficial<br />
5
OCTOBER IS BLACK HISTORY<br />
MONTH IN THE UNITED KINGDOM.<br />
We st<strong>and</strong> with the Black men <strong>and</strong> women who, in<br />
the pursuit of the common good, are marching<br />
forward to live in a united, progressive world.<br />
Diversity defines our humanity. In a hopeful<br />
world, our progress progress as humankind is<br />
measured by the extent of the convergence<br />
of our communal human values. To our mind,<br />
the highest level of progress is achieved when<br />
there exists no more walls, lines, or divisions<br />
between races, religions, <strong>and</strong> nations such that<br />
any man or woman, regardless of colour <strong>and</strong><br />
gender, will never feel any form of exclusion<br />
<strong>and</strong> oppression.<br />
We are <strong>Out</strong> <strong>and</strong> <strong>About</strong> <strong>Magazine</strong>, <strong>and</strong> we st<strong>and</strong><br />
with the people of the world that clamour for<br />
the monumental change that will dawn upon<br />
us when there will be no more walls to break<br />
down, lines to blur, or divisions to take apart.<br />
We are hopeful as one. And we will carry on.<br />
6
10<br />
19<br />
36<br />
43<br />
SECTION 1<br />
FASHION<br />
• Wardrobe Essentials Worth Your Investment<br />
SECTION 2<br />
BEAUTY<br />
• Let’s Talk Beauty with Rachita Gemtu<br />
CONTENTS<br />
October 2020<br />
• The Best Routines for Getting Rid of Dark Circles<br />
<strong>and</strong> Under-Eye Bags<br />
SECTION 3<br />
BEHIND THE BRAND<br />
• Josh Yugen, More than Influential, JOSH YUGEN Aspires<br />
to be always Inspirational<br />
SECTION 4<br />
TAKING LESSONS<br />
• Mariam Farag, Founding Head of Corporate Affairs,<br />
Br<strong>and</strong> Protection & Social Impact, MBC<br />
Founder & Host of the Online Talk Show, Milestone<br />
51<br />
SECTION 5<br />
VOICES<br />
• A Rising Movement, Hopeful as One:<br />
The Black Economic Collective (BEC),<br />
Meet Diana Powell, Marcia Mcleod <strong>and</strong><br />
Leanne Brackett, power-trio founders<br />
of The Black Economic Collective.<br />
97<br />
FITNESS<br />
• 7 Ways to Improve<br />
Cardiovascular Fitness<br />
65<br />
73<br />
92<br />
SECTION 6<br />
TALENT POOL<br />
• Richie Richards, Head Chef, Miss Lily’s<br />
Restaurant<br />
SECTION 7<br />
LIFE<strong>STYLE</strong><br />
• The Ergonomist: A Guide to Designing Office<br />
Spaces to Increase Productivity<br />
• Future-Proof your Career by Building Resilience<br />
• What is Your Self-Care Language?<br />
• Wealth Consciousness<br />
• Getting Warm on Climate Action<br />
FOOD<br />
• French Fries Around The World<br />
101<br />
110<br />
SECTION 8<br />
TRAVEL<br />
• <strong>Out</strong> <strong>and</strong> <strong>About</strong> For<br />
The Best UAE Spas<br />
• 15 Most Unique Hotels<br />
in the World<br />
SECTION 9<br />
FOR THE CULTURE<br />
• Dear Black Women, Your<br />
Mental Health Matters<br />
• Just As You Like<br />
• Book Review: The 5 AM<br />
Club by Robin Sharma<br />
<strong>Out</strong> <strong>and</strong> <strong>About</strong> <strong>Magazine</strong> tasks no responsibility for unsolicited<br />
photographs or material. The photographs in this publication<br />
are for illustration purposes, unless otherwise specified.<br />
7
8<br />
Al Huwelat Street, Villa No 15 - 4<br />
Al Bateen , Al Falah St - Abu Dhabi, Tel: 02 666 0175
9
FASHION<br />
WARDROBE<br />
ESSENTIALS<br />
WORTH YOUR<br />
INVESTMENT<br />
One can truly never get enough of buying clothes.<br />
Our attire is what we use to present ourselves to the<br />
world; somehow, it displays parts of our personalities. It<br />
is important to be deliberate in what fashion items we<br />
spend on.<br />
Trends are fleeting. These are the timeless fashion pieces<br />
in your wardrobe that last long <strong>and</strong> never make you feel<br />
out-of-style, so why not invest in them? We bring to you<br />
fashion essentials worth investing in for your dresser!<br />
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1. DENIM JACKET<br />
Everyone needs denim in their wardrobe. A<br />
denim jacket is what you need to save yourself<br />
on your indecisive days. You can put it on<br />
a dress, shirt, tank top, or even your sports<br />
bra <strong>and</strong> you’ll still be fashion-street ready! It<br />
is the perfect item to bring out the most ef<br />
fortless yet stylish fashion expression. Good<br />
quality denim is always worth investing in,<br />
especially for people living in countries like the<br />
UAE as they cannot wear leather, faux fur, <strong>and</strong><br />
corduroy most of the year. For these jacket-lovers,<br />
the denim jacket is the one.<br />
2. WHITE SHIRT<br />
This is not just a white shirt: it is your blank canvas.<br />
This dress shirt needs to have clean cut-lines. You<br />
can pair it with tailored trousers, jeans, <strong>and</strong> skirts.<br />
The cotton shirt can even be worn with dresses<br />
as an over-wear to achieve a feminine yet fun<br />
<strong>and</strong> free look. This multi-functional clothing item<br />
harmonises with every colour on the spectrum<br />
<strong>and</strong> helps create versatile fashion looks. It can be<br />
stylised in any <strong>and</strong> every way possible. A women’s<br />
wardrobe is incomplete without a white shirt. This<br />
classic is eternal in fashion.<br />
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3. LITTLE BLACK DRESS<br />
This is your day-to-night dress. We all already know that one can never go wrong with black. A plain black<br />
dress is your best friend in your world of dresses. This can be a short or midi dress. You don’t need to go<br />
over-the-top with the details <strong>and</strong> silhouette of it. Keeping it classic <strong>and</strong> minimal is what makes it so special.<br />
You can pair it with funky over-wear <strong>and</strong> colourful shoes on a day out with your girls or keep it classy while<br />
accessorising it with some chic jewellery for a formal dinner.<br />
4. NUDE POINTED<br />
HEELS<br />
After diamonds, shoes are a girl’s best friends.<br />
Despite having a variety of footwear in the<br />
wardrobe, every woman needs the ‘perfect’ heels<br />
she can always turn to. Nude pumps are those<br />
essential pairs of heels. It can be of the high<br />
or midi heel. It is advisable to buy these heels<br />
according to the undertone of your skin shade.<br />
This way, the pointed heels blend into your skin<br />
<strong>and</strong> best create the illusion of a taller stature.<br />
These shoes not only correspond with almost<br />
every outfit but also add polish to it. These remain<br />
classy <strong>and</strong> versatile.<br />
12
5. TROUSER SUIT<br />
A trouser suit is probably the most crucial fashion item; one needs to be mindful in its selection. You<br />
need to choose the suit that best fits your body shape. Great quality trouser suit is especially a necessary<br />
investment for working women. It is your saviour for formal days. Nowadays, pastel shades are specifically<br />
trendy. If you are buying one for the first time, it is best to opt for neutral shades of grey <strong>and</strong> brown.<br />
However, ‘formal’ does not mean you cannot play around with your fashion creativity <strong>and</strong> go wild with a<br />
trouser suit. The pants <strong>and</strong> blazer can be worn separately as well to experiment with various looks.<br />
6. GOLD EARRINGS<br />
The right jewellery to your outfit is the cherry on the<br />
cake. Timeless <strong>and</strong> classic elements in jewellery are<br />
what make a statement. The two things you need to<br />
look for in your pair of earrings are gold <strong>and</strong> pearls.<br />
These never go out of style. Not only that but gold<br />
earrings of the right shape <strong>and</strong> structure can help add<br />
to the presentation of your outfit <strong>and</strong> enhance your<br />
appearance. We suggest you invest in gold earrings<br />
that are in a hoop or geometric structure. Gold hoops<br />
with pearls are a great buy too. Contemporary styled<br />
earrings are more likely to be versatile too. However,<br />
don’t go overboard with the design <strong>and</strong> keep it subtle.<br />
It is the hint of gold that creates the aesthetic.<br />
13
7. LEATHER HANDBAG<br />
Any outfit is incomplete without a bag: a great quality leather bag<br />
that is long-lasting is worth investing in. If you’re looking to splurge<br />
in one particular bag that compliments almost every garment of<br />
yourself, then you should go for something classic <strong>and</strong> timeless. Get<br />
yourself either black or brown bag with gold metal parts. Find your<br />
perfect size; neither too small nor too big. Opt for a bag that is for<br />
both work <strong>and</strong> play, yet is classy <strong>and</strong> elegant. The right bag adds luxe<br />
to your final look.<br />
14
When it comes to fashion,<br />
how can we forget our men?<br />
Presentation is as important to<br />
men as it is for women. A classy<br />
man is mindful of what he has<br />
in his cupboard. The correct<br />
ensembles keep his collection<br />
sharp <strong>and</strong> posh.<br />
1. CASHMERE KNIT<br />
Every man needs cashmere knits in his collection of garments.<br />
These are the fashion pieces that never go out of styles. There<br />
is something endlessly attractive about cashmere jumpers on<br />
men. Maybe it’s the elements of power, softness, <strong>and</strong> warmth<br />
in it that enhances the elegance <strong>and</strong> charm of a man. These<br />
can be worn at home for lazy weekends <strong>and</strong> over a shirt <strong>and</strong><br />
tie for office at the same time! Whether it is neutral <strong>and</strong> pastel<br />
tints or the darker shades, whether it is plain or patterned<br />
version, cashmere knits make your wardrobe more luxurious<br />
<strong>and</strong> h<strong>and</strong>some.<br />
2. CORDUROY<br />
TROUSERS<br />
Corduroy has more versatility than people imagine it to<br />
have. Corduroy trousers are the perfect fashion piece to<br />
add texture to your wardrobe. The cut is everything when<br />
it comes to these trousers, too. We suggest sticking to<br />
a slim or straight trouser silhouette in case of doubt. It is<br />
best to wear them with items of lower body weight (such<br />
as white T-shirt, simple hoodie, etc) so the fabric nature of<br />
these trousers is not overshadowed. Even though chestnut<br />
brown <strong>and</strong> green are more common, burgundy is the<br />
perfect shade too. This colour adds some sort of unknown<br />
charm to the gear.<br />
15
3. LOAFERS<br />
Loafers come in different varieties <strong>and</strong> styles. Originally created as casual footwear, loafers became a part<br />
of formal fashion over time too <strong>and</strong> now, these have found their balance <strong>and</strong> prominent place in the fashion<br />
world. There are loafers for men of all kinds of fashion sense. They come in almost all colours (<strong>and</strong> some even<br />
in prints), mainly in both leather <strong>and</strong> suede. Regardless of the design, loafers look smart. They’re already on<br />
their way to becoming one of the most timeless pieces in a man’s wardrobe. Loafers add class <strong>and</strong> elegance<br />
to any ensemble. The spice of these shoes is the bare skin between the shoes <strong>and</strong> pants. The trousers worn<br />
with loafers should end just above the ankle. That’s how loafers enhance the flair of attire.<br />
4. PERFECT PAIR<br />
OF JEANS<br />
Jeans are one of the most worn items from your<br />
wardrobe. Consequently, it is preferable to invest in<br />
high-quality denim <strong>and</strong> if properly cared for, it will<br />
stay by your side for a decade altogether. Search<br />
for a pair of jeans with classic cuts that fit your body<br />
best. It is best recommended to invest in a pair of<br />
raw (also known as ‘unwashed’) denim jeans. The<br />
indigo in it changes over time, <strong>and</strong> the jeans get<br />
unique fades. This makes these dark blue jeans<br />
versatile <strong>and</strong> exceptional in their process of ageing.<br />
The perfect pair of jeans shapes the whole look. It<br />
even makes blue on blue look great!<br />
16
5. WATCH<br />
For men, watches have never been just about time. A man’s watch speaks for him. It is a symbol of his<br />
taste <strong>and</strong> prestige. The finishing touch of a fine watch polishes the gear. A watch is a serious <strong>and</strong> longterm<br />
investment <strong>and</strong> is worth your expense. The selection of the right watch needs to be meticulous <strong>and</strong><br />
attentive. Keep the design classic <strong>and</strong> timeless. Your watch needs to be elegant, neat, <strong>and</strong> ethereal. The<br />
details matter. This is one fashion item you need to be wearing everywhere. This piece of accessory can be<br />
worn for decades <strong>and</strong> even be passed on as a token of legacy.<br />
Undoubtedly, there is nothing wrong with buying trends, but it is more important to have the essentials around<br />
you as well. Make sure not to lose sight of the classic for the ever-changing trends. These versatile <strong>and</strong> timeless<br />
pieces are a must-have in any wardrobe.<br />
ABOUT THE AUTHOR<br />
Ayesha AR is a fashion design student, working to fulfil her<br />
drive for being a part of the creative industry. What began<br />
as a hobby turned into a passion as she grew up. Preparing<br />
for medical studies her whole life, this brown girl didn’t want<br />
to become another involuntary doctor, <strong>and</strong> so she dropped<br />
her passed medical entrance examination <strong>and</strong> pursued<br />
fashion design. She showcased her skills as a designer in<br />
the form of her up-cycled, sustainable 3-piece garment in<br />
FASTE 2019, which won her awards. She continues to learn<br />
<strong>and</strong> work hard to achieve her dreams.<br />
17
18<br />
Textures<br />
Model: Renata Hamikus<br />
Photo: Jozsef Balogh<br />
Retouch: Anna Petrova<br />
Hair <strong>and</strong> makeup: Liv Rideg<br />
Location: Studio Madison, Budapest, Hungary
BEAUTY<br />
RACHITA GEMTU<br />
Company: Sculpt RachitaGemtu RachitaGemtu<br />
19
20
Tell us a bit about yourself.<br />
I come from a small town in India, <strong>and</strong> I have<br />
been living here in Dubai for the past six years.<br />
I first came here to do my Master’s. After<br />
completing my Master’s, I met my husb<strong>and</strong>,<br />
<strong>and</strong> the rest is history.<br />
I’m a very ambitious person. I love to take up<br />
challenges, <strong>and</strong> I’m a risk-taker. If I were in a<br />
room with twenty people <strong>and</strong> no one’s taking<br />
the risk, I’m the one who jumps in. Most of the<br />
time, I experience the joys of success through<br />
hard work <strong>and</strong> perseverance.<br />
I’m passionate about what I do. I can only work<br />
on something if I literally love that thing. I’m not<br />
someone who works a 9 to 5 job on a routine<br />
because I don’t want to do that.<br />
Tell us about your lash line, Sculpt.<br />
My lash line is special to me. I started working<br />
on it right after I delivered my daughter as I did<br />
not have much else to do. That’s when I started<br />
discovering more things about beauty. Lashes,<br />
in particular, have always been stood out to me.<br />
It adds a great deal to my everyday look—a<br />
complete game-changer. I have tried so many<br />
br<strong>and</strong>s that are available in this region. There<br />
was always something that was missing—the<br />
3D <strong>and</strong> 4D kind that adds dimension. That was<br />
my idea. I wanted to have something like that<br />
in my lash line. I’m sure not everyone would like<br />
having those types of lashes, but I still wanted it<br />
in my line, <strong>and</strong> that’s what I did.<br />
We started the line two years ago in my husb<strong>and</strong>’s<br />
country, Macedonia. Two months ago, I started<br />
the br<strong>and</strong> here in Dubai. The lash line has three<br />
types—so far: we have the very natural-looking<br />
lash extensions, <strong>and</strong> the second one is called<br />
Fantasy, which adds more volume to your<br />
natural lashes <strong>and</strong> gives a bit more glam. The<br />
third pair is called Dramamama. Those are for<br />
people like me—they are insane! They are the<br />
4D lashes, <strong>and</strong> I am obsessed with them. A lot<br />
of people I know are also obsessed with them.<br />
It’s not something everyone is comfortable with<br />
wearing right now, but they still love it when I’m<br />
wearing them. I talk about them <strong>and</strong> show the<br />
before <strong>and</strong> after in my tutorials. I’m sure that<br />
once people start using them, they are going<br />
to love it!<br />
We wanted to have all levels of lash glam, <strong>and</strong><br />
I wanted my br<strong>and</strong> to focus on Arab women.<br />
My market studies tell that Arabs do love<br />
Dramamama.<br />
What are your top three beauty products?<br />
It’s very difficult for me to choose just three. If<br />
there are three products that I can’t do without,<br />
it would have to be a new lipstick with me at<br />
all times. I need to have a translucent powder<br />
too—it’s always h<strong>and</strong>y right before entering a<br />
meeting. I prefer loose powder because Dubai<br />
has hot <strong>and</strong> humid weather. The third product<br />
is—without a doubt—Dramamama lashes.<br />
Describe your night-time skin routine.<br />
Night-time is the best time for you to pamper<br />
your skin. For someone like me, who wears<br />
makeup most of the time, the night-time<br />
routine involves lots of hydration. I prefer<br />
Korean br<strong>and</strong>s. One of my favourite br<strong>and</strong>s<br />
is Somebymi, <strong>and</strong> I use one of their toners.<br />
After the toner, I apply a serum, <strong>and</strong> then the<br />
night mask or a sleeping mask, <strong>and</strong> a really<br />
good hydrating moisturiser on top of it. I add<br />
an under-eye cream, too. Sometimes, I like<br />
applying an evening oil.<br />
Describe your everyday makeup look.<br />
My everyday look must have a super bronzer<br />
<strong>and</strong> glow. I prefer to keep my base really light. I<br />
prefer foundations that are more hydrating but<br />
are more pigmented with low coverage. I love<br />
to top them up with a really nice bronzer. I really<br />
love using bronzers on my eyes, followed by a<br />
little bit of highlighter on the eyelids to give it<br />
a glowy kind of finish. Of course, adding on a<br />
really nice pair of lashes, a bold eyeliner <strong>and</strong><br />
nude lips complete the look.<br />
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What are some of the challenges you face as a<br />
beauty influencer who is also a mum?<br />
I’ve taken care of my baby for the past three <strong>and</strong><br />
a half years all by myself. I never hired a nanny.<br />
I couldn’t find someone who I could trust when<br />
it comes to my girl. I think that’s a reason why<br />
she grew up to be a resilient toddler as well.<br />
She’s super strong <strong>and</strong> super smart. She is very<br />
independent, <strong>and</strong> I’m very proud of her. There<br />
are good times, <strong>and</strong> then there are tough ones,<br />
too. There are times when I have back-to-back<br />
meetings, <strong>and</strong> she waits for me in a café or a<br />
corner table. It becomes challenging because I<br />
do not want her to suffer with me; I want her to<br />
be back home, but again, trust issues are there.<br />
I’ve finally managed to hire a nanny for her. People<br />
also question me, I get asked ‘why don’t you cook<br />
for her?’ or ‘you’re always out’. They don’t know<br />
what I do when I’m out. It does get demotivating<br />
at times, but I know the struggles I have been<br />
experiencing as a mom is to give the best to my<br />
daughter.<br />
If you weren’t in the beauty industry, what<br />
would you be doing?<br />
When I was doing my Master’s, my plan was to<br />
get a 9 to 5 job to support my family back home.<br />
I never thought I’d be an entrepreneur one day,<br />
but I have always been ambitious, <strong>and</strong> I always<br />
wanted something different. There was a situation<br />
back home, which made me think that I must get<br />
a job <strong>and</strong> help my family. As soon as I got married,<br />
I got pregnant, gave birth <strong>and</strong> was a stay-at-home<br />
mom. Therefore, I had enough time not to have<br />
a job <strong>and</strong> really think about what I wanted to do<br />
with my life. That’s when I discovered my love<br />
for beauty <strong>and</strong> decided I wanted to be a beauty<br />
influencer. Now, I feel like I couldn’t have ever<br />
been something else.<br />
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How important are ethical st<strong>and</strong>ards for<br />
influencers?<br />
This is an important question for me. Being<br />
an influencer means influencing people who<br />
believe in you, who follow you, who look to<br />
you for recommendations. These people go<br />
<strong>and</strong> invest money into something that you are<br />
recommending, so it is very important to be<br />
ethical.<br />
Sometimes, influencers say things like ‘this<br />
works 100%’. Of course, you can say stuff<br />
like ‘this works for me, <strong>and</strong> it may work for<br />
you or it may not’. Influencers shouldn’t say<br />
these things because they are not certified to<br />
say them. According to studies, 54% of the<br />
population are now looking at influencers<br />
<strong>and</strong> their reviews before they go <strong>and</strong> buy<br />
something. Some people can’t afford to<br />
follow what influencers say. Can you imagine<br />
someone spending a lot of money eating at<br />
a restaurant that an influencer recommended<br />
when that restaurant is not good at all? So for<br />
me, it’s especially important to be honest, to<br />
be ethical, to follow guidelines: to be true to<br />
your audience.<br />
It is also important to love the products you<br />
are offering to your audience. You should be<br />
open to your audience about the posts that<br />
are sponsored, posts that are ads <strong>and</strong> posts<br />
that you put up because you love the product.<br />
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Social media can be mentally draining; how<br />
do you look after your mental health while<br />
maintaining your social media presence?<br />
Yes, it can be super draining at times <strong>and</strong><br />
can be super demotivating. Right now,<br />
there’s something happening in Instagram<br />
that’s really messing with the engagement.<br />
That’s really demotivating. Sometimes you<br />
think, ‘Why am I even doing this?’<br />
I constantly study social media as to how<br />
the algorithms work. That keeps me upto-date,<br />
<strong>and</strong> I know that these issues are<br />
not only faced by me. When it comes to<br />
content creation, you sometimes just don’t<br />
want to do anything because you can’t see<br />
any results coming out. So, to calm myself,<br />
I sometimes go with my daughter for a<br />
staycation in a hotel near the beach. Even<br />
then, I try to create content. Keeping myself<br />
completely away from my phone is not an<br />
option. I have constant work going on. I still<br />
try to keep my phone in the hotel room for<br />
six to seven hours while I’m spending time<br />
with my family.<br />
What’s that one quote you live by?<br />
The quote I live by, which I’ve realised over<br />
the years, is:<br />
Live for yourself before anybody else; love<br />
yourself before anybody else.<br />
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Black Girl Magic<br />
Model: Solanch Aldazabal<br />
Photo: Jozsef Balogh<br />
Retouch: Anna Petrova<br />
Makeup: Liv Rideg<br />
Location: Studio Madison, Budapest, Hungary<br />
30
THE BEST ROUTINES FOR<br />
GETTING RID OF<br />
DARK<br />
CIRCLES<br />
AND UNDER-EYE BAGS<br />
Dark circles <strong>and</strong> under-eye bags can<br />
be caused by a number of factors,<br />
like genetics, stress, dehydration,<br />
<strong>and</strong> excessive sun exposure. The skin<br />
around the eyes is thin <strong>and</strong> vulnerable,<br />
so a slight change in your lifestyle, diet<br />
<strong>and</strong> even your mental health can reflect<br />
these changes.<br />
Makeup can definitely help, especially if<br />
you’re going to a meeting or a special<br />
occasion <strong>and</strong> we don’t want ourselves<br />
to look tired <strong>and</strong> stressed out. Keep<br />
this essential advice to mind <strong>and</strong> stick<br />
to a healthy everyday routine to get<br />
rid of those puffiness, redness <strong>and</strong> skin<br />
darkening around your eye area.<br />
• Cold compress almost always works.<br />
Cold compress may help lessen the swelling <strong>and</strong> puffiness. You can buy a readymade<br />
cold compress or a cloth <strong>and</strong> ice will work, too. Be careful <strong>and</strong> make sure it is<br />
not too cold for your skin as you may get ice burn. Other products that work like a<br />
cold compress include hydrating eye masks <strong>and</strong> soothing eye gels containing aloe,<br />
hyaluronic acid, Vitamin C <strong>and</strong> collagen. If you want to go organic or DIY, cucumber,<br />
which should be freshly cut <strong>and</strong> kept cold in the refrigerator, also does the trick.<br />
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• Adequate hydration is the key.<br />
Make sure you keep yourself hydrated<br />
at all times. Puffiness can be caused by<br />
lack of water so keep in mind to drink at<br />
least eight glasses of water a day. Skin<br />
dryness brought about by dehydration<br />
also makes skin darkening worse.<br />
• Don’t smoke <strong>and</strong> avoid alcohol intake.<br />
Alcohol promotes skin dehydration <strong>and</strong> will cause discolouration <strong>and</strong> pigmentations to be more<br />
noticeable. It will also make you feel more tired, resulting in a dark circle <strong>and</strong> under-eye bags.<br />
Smoking, on the other h<strong>and</strong>, can also contribute to getting those pesky eye bags by making the skin<br />
age faster.<br />
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• Get enough sleep every day <strong>and</strong> de-stress.<br />
Sleep is important not only for your overall health<br />
but also for your skin! Make sure to get enough<br />
sleep <strong>and</strong> wake up refreshed <strong>and</strong> ready for the<br />
day. Find ways to relax <strong>and</strong> de-stress whenever<br />
possible. Most of the time, dark eye circles <strong>and</strong><br />
puffiness in the eye area are caused by water<br />
retention or the accumulation of fats overtime due<br />
to unhealthy sleep routines <strong>and</strong> stress.<br />
• Wear sunscreen.<br />
If you need to go out, protect your skin<br />
by wearing sunscreen. The skin under our<br />
eyes is thin <strong>and</strong> sensitive. Sun exposure<br />
will easily damage it so remember to add<br />
sunscreen on your daily skincare routine.<br />
• Reduce salt intake <strong>and</strong> eat a<br />
healthy, balanced diet.<br />
Excessive salt intake can result in<br />
dehydration. You will feel tired, <strong>and</strong><br />
it may contribute to those daytime<br />
headaches <strong>and</strong> even constipation.<br />
Always add fruits <strong>and</strong> vegetables in<br />
your diet as they contain a healthy dose<br />
of water <strong>and</strong> are packed with nourishing<br />
vitamins <strong>and</strong> minerals.<br />
If your eye bags <strong>and</strong> dark circle persist, consult your dermatologist as they may<br />
suggest treatments <strong>and</strong> procedures. Always remember to take care of our body<br />
to stay healthy <strong>and</strong> beautiful from within!<br />
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Boutique No.8, Aswaaq Center,<br />
Al Badaa, Al Wasl Road,<br />
Dubai.<br />
Boutique 13, Building 8,<br />
Golden Mile Galleria,<br />
Palm Jumeirah, Dubai.<br />
www.mokha1450.com<br />
35
THE IMPACTFUL<br />
JOSH<br />
YUGEN<br />
MORE THAN BEING INFLUENTIAL,<br />
JOSH YUGEN ASPIRES TO ALWAYS<br />
BE INSPIRATIONAL.<br />
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FROM PRODUCING THE<br />
WORLDWIDE TRENDING ARAB<br />
FASHION WEEK 2018 TO<br />
BRINGING THE THEN REIGNING<br />
MISS UNIVERSE CATRIONA<br />
GRAY TO THE UAE, THE MOST<br />
FOLLOWED VERIFIED FILIPINO<br />
PERSONALITY ON INSTAGRAM<br />
TALKS EXCLUSIVELY TO OUT<br />
AND ABOUT MAGAZINE about<br />
the challenges of being a Filipino<br />
in a foreign l<strong>and</strong>, building his<br />
own businesses from scratch, <strong>and</strong><br />
showing the world the impact of<br />
perseverance <strong>and</strong> dedication—<br />
while shimmering in couture<br />
OOTDs <strong>and</strong> trending in social<br />
media.<br />
Entrepreneur <strong>and</strong> multi-awarded<br />
Filipino writer Josh Yugen is more<br />
than just an influencer. In 2007,<br />
Josh came to Dubai not knowing<br />
what lies ahead of his journey as<br />
a journalist. Today, his success has<br />
earned him numerous accolades.<br />
With 211K followers on Instagram,<br />
the Filipino influencer is creating<br />
waves in the international PR scene<br />
through Xpedition Middle East,<br />
a Dubai-based luxury travel <strong>and</strong><br />
lifestyle magazine, <strong>and</strong> Yugen PR,<br />
one of Dubai’s fastest rising PR<br />
companies—two companies he<br />
founded not just on hard grit, but<br />
through relentless dedication.<br />
From his humble beginnings in<br />
a quaint town in the Philippines,<br />
Josh drew inspiration to tirelessly<br />
persevere as a passionate writer. At<br />
23, he started writing freelance for<br />
different magazines in the UAE. In<br />
just a few years, he l<strong>and</strong>ed editor<br />
roles in prestigious magazines. In<br />
2012, the World Media Academy<br />
in Dubai conferred Yugen with the<br />
title of ‘Dedicated Journalist of<br />
the Year’. Three years later, he cofounded<br />
Xpedition Middle East<br />
<strong>and</strong> became its Editor-in-Chief. In<br />
2016, the Miss European Tourism<br />
Association dubbed him the ‘Most<br />
Influential Travel Journalist’. Josh is<br />
also the first Asian to be awarded<br />
as the ‘Most Influential Journalist<br />
of the Year’ in Malta. Middle<br />
East’s leading Filipino community<br />
media portal The Filipino Times<br />
also named him as the ‘Media<br />
Personality of the Year’.<br />
In 2017, Josh founded Yugen PR,<br />
a luxury, lifestyle <strong>and</strong> celebrity<br />
PR agency, affiliating himself with<br />
celebs, companies <strong>and</strong> socialites.<br />
To date, he <strong>and</strong> his firm has worked<br />
with numerous companies <strong>and</strong><br />
organisations, including the Dubai<br />
Autism Centre, Smile Train, New<br />
York Tourism, Philippine Tourism,<br />
Br<strong>and</strong> USA, M<strong>and</strong>arin Oriental<br />
Hotel Group, Constance Hotel<br />
Group, Beachcomber Resorts<br />
<strong>and</strong> Hotels, Waldorf Astoria Hotel<br />
Group, Star Group of Properties,<br />
Qatar Airways, Air France, Amato<br />
Couture, Gucci, Louis Vuitton, Miss<br />
Universe Organization, <strong>and</strong> many<br />
more. In 2018, the Arab Fashion<br />
Week trended No. 1 on Twitter in<br />
the UAE, Philippines <strong>and</strong> several<br />
countries, as Yugen PR presented<br />
the country’s most prestigious<br />
fashion event with the first Filipina<br />
to ever walk on the Dubai runway.<br />
37
1. TELL US A BIT ABOUT<br />
YOURSELF.<br />
Impactful. I might be guilty or<br />
innocent on many things but this<br />
is me in one word: this is my past,<br />
my present <strong>and</strong> my future.<br />
I have always strived to do<br />
something impactful since I was<br />
young. My current goal is to stay<br />
impactful for everything that I am<br />
doing, <strong>and</strong> in the future hopefully<br />
my legacy will always be impactful.<br />
I am also an entrepreneur, social<br />
media influencer, philanthropist,<br />
<strong>and</strong> a very social person.<br />
One of my dominant personalities<br />
is being personable. I love<br />
speaking to people as well as<br />
listening to their stories. I love<br />
writing <strong>and</strong> reading at the same<br />
time. I started my career as a<br />
journalist. Later on, I took on<br />
a role as a marketing manager<br />
before I started my own business,<br />
XPEDITION, which is a luxury<br />
lifestyle <strong>and</strong> fashion magazine.<br />
After a couple of years, I have<br />
opened my own PR, Marketing<br />
<strong>and</strong> Events company, YUGEN<br />
PR. I work closely with many<br />
celebrities <strong>and</strong> VIPs in the region,<br />
as well as internationally famous<br />
personalities.<br />
38
2. HOW DID YOU GET STARTED IN<br />
BUSINESS?<br />
As a kid who was diagnosed with verbal apraxia,<br />
I never uttered a word until I was six. Growing<br />
up, I have always treasured the importance<br />
of having my own voice, empowering myself<br />
through my writing. My pen has always been my<br />
greatest armour.<br />
When I was a teenager, I have always thought that<br />
I would like to do something huge, something<br />
extraordinary, something inspirational. I do not<br />
aspire for fame, but I know that I had to be<br />
impactful. Many people call me The Impactful<br />
Josh Yugen, <strong>and</strong> it tickles me pink that I am<br />
reaching a place that I can only dream of when<br />
I was young. However, I always tell myself that I<br />
am still—<strong>and</strong> always—a work-in-progress.<br />
During my stint in Dubai Festivals <strong>and</strong> Retail<br />
Establishment (DFRE) under Dubai Tourism, it<br />
might have been destiny when I met my Emirati<br />
partner who helped me set up XPEDITION<br />
<strong>Magazine</strong> in 2014. Now, XPEDITION is one of the<br />
most luxurious travel <strong>and</strong> fashion publications<br />
in the Middle East. It is pure hard work <strong>and</strong><br />
dedication that kept me going—<strong>and</strong> passion—<br />
to keep going even further. I made sure that I<br />
can use my voice this time to spread messages<br />
of hope, resilience, <strong>and</strong> empowerment.<br />
In 2017, I founded YUGEN PR, a luxury<br />
lifestyle <strong>and</strong> celebrity agency trusted by the<br />
biggest fashion br<strong>and</strong>s, real estate companies,<br />
celebrities, <strong>and</strong> even charities.<br />
3. HOW DID YOU DECIDE ON WHAT<br />
BUSINESSES TO GO INTO?<br />
I believe that having a life without a story is worse<br />
than death. This is one of the major reasons why<br />
I started a publication <strong>and</strong> a PR agency because<br />
we do not just sell couture clothes or luxury<br />
properties—we sell stories: beautiful stories<br />
that capture the relevance of the moment,<br />
empowering stories that inspire people to be<br />
better, <strong>and</strong> riveting stories that touch the human<br />
soul.<br />
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4. WHAT ARE THE PROS OF OWNING MORE<br />
THAN ONE BUSINESS?<br />
Having one more business is like having more than one<br />
kid. Having one kid is completely a person’s preference<br />
<strong>and</strong> prerogative. For me, though, I would love to have<br />
more than ten kids—<strong>and</strong> I mean that I would love to<br />
have more than ten companies under one family—<br />
under one umbrella—because when the going gets<br />
tough <strong>and</strong> the tough gets going, a team, which works<br />
by benefiting each other, will always be tougher, braver<br />
<strong>and</strong> stronger—like a family.<br />
5. DESCRIBE THE BIGGEST CHALLENGE<br />
YOU’VE HAD TO OVERCOME, HOW IT<br />
IMPACTED YOUR BUSINESS, AND HOW IT<br />
IMPACTED YOU PERSONALLY.<br />
The allure of comfort zones is like gazing on the sunken<br />
beauty of the lakes, <strong>and</strong> you can never cross the oceans<br />
unless you have the courage to lose sight of the shore.<br />
Challenges are the most stunning part of the story. I will<br />
never ever skip it.<br />
6. HOW WOULD YOU DESCRIBE YOUR<br />
RELATIONSHIP WITH MONEY?<br />
It is absolutely a love <strong>and</strong> hate relationship! I would love<br />
to let it go, but I hate not keeping it to myself. Seriously,<br />
money should be controlled, it should never control you.<br />
7. WHAT ADVICE WOULD YOU GIVE YOUR<br />
20-YEAR-OLD SELF?<br />
Do everything that you have to do, but don’t be so hard<br />
on yourself. Cry, be angry, be sad, make mistakes <strong>and</strong><br />
fall down even—because eventually you will st<strong>and</strong> up,<br />
dust it all off, <strong>and</strong> someday everything will make sense.<br />
8. WHAT DO YOU ENJOY MOST ABOUT<br />
WORKING WITH PEOPLE?<br />
I only work for three reasons: to be happy, to make<br />
people happy, <strong>and</strong> to enjoy everything in between.<br />
9. WHEN SCALING A COMPANY, WHAT DO<br />
YOU FOCUS ON FIRST, AND WHY?<br />
I focus on things that I can control; the rest is destiny.<br />
10. WHAT ADVICE WOULD YOU ENTREPRENEURS<br />
ON MOVING BEYOND FAILURE?<br />
Be thankful: pain is the greatest teacher.<br />
11. IF YOU WERE TO WRITE A BOOK, WHAT<br />
WOULD YOU NAME IT, AND WHY?<br />
The Impactful: Josh Yugen<br />
41
12. WHO INSPIRES YOU WITH AWE?<br />
Nature—it is so captivating yet so mysterious; it is so giving yet<br />
it can be so dangerous; it can be so breathtaking, but it can also<br />
take your breath away; it celebrates your birth, but it also awaits<br />
for your death.<br />
13. HOW DO YOU LOOK AFTER YOUR MENTAL HEALTH?<br />
Prayers.<br />
14. WHAT’S THAT ONE QUOTE YOU LIVE BY?<br />
“Everything is just an illusion; the best thing you have done is<br />
imagination.”<br />
42
Taking Lessons<br />
MARIAM<br />
FARAG<br />
Founding Head of Corporate Affairs, Br<strong>and</strong> Protection & Social Impact, MBC<br />
Founder & Host of the Online Talk Show, Milestone<br />
Senior Consultant, UN Women<br />
mariam-farag-1473289<br />
43
TELL US A BIT ABOUT YOURSELF.<br />
I’m a proud mother of two boys. I am an Egyptian<br />
by origin, but I consider myself a global citizen.<br />
It gives me pride <strong>and</strong> great joy looking back on<br />
the work that I’ve done in the region <strong>and</strong> the<br />
world when it comes to the humanitarian field<br />
<strong>and</strong> sustainability.<br />
Advocating for youth empowerment is one<br />
of my passions. Being a voice for women’s<br />
development <strong>and</strong> leadership is also one of my<br />
lifelong vocations. I’m also a true believer of<br />
humanising br<strong>and</strong>s—br<strong>and</strong>s with purpose.<br />
I’ve been lucky enough to join different sectors.<br />
I have 20 years of experience in sustainable<br />
development, humanitarian communication,<br />
<strong>and</strong> br<strong>and</strong> protection. I also have experience<br />
working with the United Nations for supporting<br />
women, working with small NGOs in Egypt, <strong>and</strong><br />
U.N. High Commissioner for refugees where<br />
I worked on refugee protection <strong>and</strong> asylum<br />
seekers. From there, I joined the PR Agency<br />
world where I worked with Weber Sh<strong>and</strong>wick <strong>and</strong><br />
companies in the private sector who needed a<br />
little bit of guidance when it came to their public<br />
affairs <strong>and</strong> communication with purpose.<br />
I worked with Nescafe, Proctor <strong>and</strong> Gamble,<br />
Majid Al Futtaim, Coke Cola, Sony, <strong>and</strong> many<br />
more. I had the honour of joining the Dubai<br />
Government Community Development<br />
Authority, where I worked alongside brilliant<br />
Emiratis, both young <strong>and</strong> seniors who are very<br />
compassionate <strong>and</strong> yet are very serious <strong>and</strong><br />
knowledgeable.<br />
From there, I went into academia, which is where<br />
I found my passion for being with students.<br />
I discovered my passion for mentorship, for<br />
talent development, youth empowerment <strong>and</strong><br />
development. Being with the youth of today<br />
really brings out the best in me. They inspire me<br />
so much. I feel like it’s a never-ending cycle of<br />
learning. The exchange between us is contagious.<br />
It’s almost magical. Working with the youth is<br />
a crossover between youth development <strong>and</strong><br />
advocating for the private sector’s <strong>and</strong> br<strong>and</strong>’s<br />
role in sustainable development <strong>and</strong> particularly<br />
developing their communities. Creating jobs,<br />
empowering women, giving women a voice <strong>and</strong><br />
a platform to be financially independent, to lead<br />
their own lives, to create their own futures <strong>and</strong><br />
to have a say in what is going on in the world.<br />
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WHEN DID YOU CONSIDER YOURSELF A<br />
SUCCESS?<br />
Success for me means changing people’s lives, inspiring<br />
someone to make a change in their life. Clicking with<br />
someone <strong>and</strong> giving them that Aha! moment. I consider<br />
myself a success every time I communicate with another<br />
human being, regardless of age, gender, background <strong>and</strong><br />
culture.<br />
When I connect with someone on a soul <strong>and</strong> heart<br />
level—on an inspirational level—<strong>and</strong> I inspire someone<br />
to take on their path <strong>and</strong> really find their purpose, find<br />
<strong>and</strong> pursue their whys, start taking action, start taking<br />
hold of their future <strong>and</strong> bettering their situation, this is<br />
when I consider myself a success: when I actually help<br />
someone make a change <strong>and</strong> inspire someone to take<br />
on that change for a better future.<br />
WHAT ARE YOU PASSIONATE ABOUT?<br />
I’m most passionate about really helping people achieve<br />
their dreams. Be it women, youth, children having<br />
access to school <strong>and</strong> quality education, br<strong>and</strong>s willing to<br />
humanise their business <strong>and</strong> align their business goals with<br />
a purpose <strong>and</strong> impact on humanity. I work a lot with NGOs,<br />
board of directors for non-profit organisations, <strong>and</strong> among<br />
other private sector leaders <strong>and</strong> high net worth individual<br />
people <strong>and</strong> philanthropists. I do a lot of pro bono work.<br />
I pride myself in rubbing shoulders <strong>and</strong> working side by<br />
side with these amazing inspirational leaders that never<br />
tire of making a difference. I’m passionate about creating<br />
a better place for the youth, <strong>and</strong> for my sons.<br />
WHAT ADVICE WOULD YOU GIVE YOUR<br />
20-YEAR-OLD SELF?<br />
Travel the world: experience different cultures <strong>and</strong> different<br />
backgrounds. I travelled, but I didn’t travel enough. I was<br />
in a hurry. When I was in high school, I was in a hurry to<br />
graduate <strong>and</strong> get to university. When I was in university,<br />
I was in a hurry to volunteer, do part-time work <strong>and</strong> gain<br />
the experience I needed to get the job that I wanted.<br />
When I graduated, I was in a hurry to pursue my Master’s.<br />
I went to London University of Westminster <strong>and</strong> finished<br />
my Master’s in International Relations <strong>and</strong> Political Theory.<br />
After that, I was in a hurry to get the job of my dreams.<br />
I joined the United Nations literally three weeks after I<br />
finished university.<br />
I was constantly running, constantly in a hurry. I was scared<br />
to lose that right on the train. Throughout that journey<br />
(which I am grateful for) I forgot to travel. I have a passion<br />
for travelling <strong>and</strong> experiencing different cultures, different<br />
cuisines <strong>and</strong> meeting different people. Sitting with them,<br />
talking about different ideologies, exchanging different<br />
beliefs, debating different issues, learning from each other<br />
<strong>and</strong> inspiring one another. I forgot to do that because I was<br />
in a hurry. If you’re listening to me, then stop, take a break,<br />
travel, learn, take a moment to breathe <strong>and</strong> then come<br />
back. The choices you feel are important, but they can wait.<br />
45
WHAT IS YOUR ADVICE TO<br />
THE NEXT GENERATION OF<br />
FEMALE LEADERS?<br />
My advice is, know your value.<br />
Never ever compromise on your<br />
worth. The problem with women<br />
globally, not just in the region but<br />
the world, is that we compromise—<br />
we tend to doubt ourselves, which<br />
often leaves us compromising on<br />
our worth. We do not negotiate<br />
our salaries, we don’t negotiate<br />
our packages, <strong>and</strong> we don’t ask for<br />
more. We settle for what they give<br />
us. We don’t go for what we think<br />
we deserve.<br />
To all those about to embark<br />
on your professional journey,<br />
know your value, <strong>and</strong> never ever<br />
compromise on your worth. If<br />
they don’t offer you a seat on the<br />
decision-making table, then bring<br />
a chair. If they don’t ask for your<br />
46<br />
opinion, make sure you give it<br />
anyway. Work hard <strong>and</strong> develop<br />
yourself. Don’t be afraid to be<br />
human. Don’t be afraid to be a<br />
woman in a man’s world. Right now,<br />
we need to create our own future.<br />
We should complement each other<br />
<strong>and</strong> not take away from each other.<br />
Embrace your femininity but never<br />
compromise on your worth.<br />
WHAT KEY ACTIVITIES<br />
WOULD YOU RECOMMEND<br />
ENTREPRENEURS TO INVEST<br />
THEIR TIME IN?<br />
They should focus on how to make<br />
a difference in bettering the world.<br />
They should research more on the<br />
Sustainable Development Goals<br />
<strong>and</strong> find a way to align themselves<br />
with these humanitarian objectives<br />
for them to make an impact the<br />
world that they thrive in <strong>and</strong> for the<br />
communities they profit from. This<br />
is the only way they’ll be respected<br />
<strong>and</strong> gain customer loyalty <strong>and</strong><br />
thrive in a business environment.<br />
It’s not just about profit. It’s about<br />
profit, planet <strong>and</strong> people. If you<br />
invest in your people <strong>and</strong> invest in<br />
our planet, the profit will come.<br />
WHAT SUGGESTIONS DO<br />
YOU HAVE IN PRACTISING<br />
AND REFINING YOUR PITCH?<br />
We really need to know our purpose<br />
<strong>and</strong> our whys very well. We need<br />
to underst<strong>and</strong> our br<strong>and</strong> <strong>and</strong> be<br />
very passionate about it. If we have<br />
an elevator pitch <strong>and</strong> we don’t<br />
underst<strong>and</strong> our br<strong>and</strong> <strong>and</strong> purpose,<br />
what kind of impact we’re bringing<br />
to this world <strong>and</strong> to customers,<br />
we will lose the investor. If the<br />
investor feels we don’t underst<strong>and</strong><br />
the br<strong>and</strong> <strong>and</strong> the product, we will<br />
lose the opportunity. Focus on the<br />
purpose <strong>and</strong> the product.
TELL US ABOUT A TIME YOU<br />
HAD TO DEAL WITH FAILURE<br />
AND HOW YOU OVERCAME IT.<br />
It was when I got married <strong>and</strong> moved<br />
with my husb<strong>and</strong> to Paris. At the time,<br />
I had a great position at the United<br />
Nations. I had just started being on the<br />
international roster, <strong>and</strong> things were<br />
looking great.<br />
When I met my husb<strong>and</strong>, I decided to<br />
give that all up <strong>and</strong> move to Paris, where<br />
he was located. When I got there, it<br />
was a difficult first two years. I couldn’t<br />
find a job <strong>and</strong> looked everywhere. I<br />
was crushed. I felt like a failure. Even<br />
a volunteering job wouldn’t take me<br />
in. I’m a very active person, <strong>and</strong> I had<br />
nothing to do. I decided to learn French.<br />
I made a few friends <strong>and</strong> life was a little<br />
bit more bearable. However, I still felt<br />
like a failure, but I didn’t give in. I tried<br />
to put myself back together every day.<br />
To come out of the difficult situation, which<br />
was affecting my marriage, I decided to<br />
move elsewhere. I came to Dubai <strong>and</strong><br />
found a job here. My husb<strong>and</strong> followed<br />
after he found a job here. Fifteen years<br />
later, here we are. We needed to find a<br />
place where we both could co-exist, <strong>and</strong><br />
Paris was not one of them.<br />
IF WE’RE SITTING HERE A YEAR<br />
FROM NOW CELEBRATING<br />
WHAT A GREAT 12 MONTHS IT’S<br />
BEEN FOR YOU, WHAT DID WE<br />
ACHIEVE TOGETHER?<br />
I would be celebrating my company.<br />
We would be celebrating the launching<br />
of my social enterprise <strong>and</strong> focusing<br />
more on humanising br<strong>and</strong>s, working<br />
with companies who are looking to<br />
humanise their product, looking to dig<br />
deep into their business with purpose<br />
<strong>and</strong> to align their business goals with<br />
their sustainable development goals of<br />
2030. My expertise is to connect the<br />
dots between br<strong>and</strong>s, NPO <strong>and</strong> the<br />
media. It’s an important milestone as I’m<br />
going from being part of a big network<br />
<strong>and</strong> conglomerate to helping many<br />
others launch their social enterprise<br />
<strong>and</strong> mentoring youth <strong>and</strong> leaders on<br />
how to partner. That is a win-win.<br />
47
WHAT’S THE BEST PIECE OF ADVICE YOU<br />
HAVE BEEN GIVEN?<br />
Move forward. Look at the past <strong>and</strong> learn from our<br />
mistakes but move forward <strong>and</strong> keep going. Don’t<br />
look right or left, just look ahead. In my life, I’ve met<br />
many people who have helped me, but in any journey,<br />
there will be people who will put you down. Those<br />
people are going through their own issues. Perhaps<br />
they want to achieve what you have, but don’t have<br />
the power to get to that level. I wish these people<br />
well. I pray for their internal peace. I don’t hold any<br />
grudges. What I try to do is keep my eye on the prize.<br />
NAME 2 BOOKS YOU RECOMMEND AND<br />
WHY<br />
The Power of Now by Eckhart Tolle <strong>and</strong> Empowering<br />
Women by Louise L. Hay.<br />
WHAT PODCASTS DO YOU LISTEN TO<br />
INSPIRE OR LEARN FROM?<br />
This is Netflix <strong>and</strong> TEDx.<br />
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WHO INSPIRES YOU WITH AWE, AND<br />
WHY?<br />
My mother is my true inspiration with all the<br />
awe in the world. My mother had two strokes.<br />
The first one left her with brain damage, <strong>and</strong><br />
she was unaware of anything for a few months.<br />
It also made her entire left side paralysed, but<br />
my mother is a warrior. She inspired me all my<br />
life. She was a single mother of three wonderful<br />
children. She worked harder than anyone I know<br />
to raise, educate <strong>and</strong> give us a life that was<br />
blessed, happy <strong>and</strong> motivating. She worked 48<br />
hours in 24 hours to provide a good life for us.<br />
Was she always there—no—but she was always<br />
there. The time she did spend with me was<br />
quality time.<br />
She loved life. She did Zumba classes at the age<br />
of 82 till the day she had the stroke. Although<br />
now she’s broken, she’s still full of life. She’s<br />
still dancing with one h<strong>and</strong>, one arm, one leg.<br />
She smiles, laughs, <strong>and</strong> she makes jokes. Now,<br />
her brain is functioning normally. She’s still so<br />
inspirational, the way she picked up herself. She<br />
was a divorcee in the 60s, which was very taboo<br />
in Egypt. She then started a business to support<br />
her family. That was unheard of at the time.<br />
That was a difficult career shift. She was a TV<br />
presenter <strong>and</strong> rowing <strong>and</strong> swimming champion<br />
for Egypt. She had to give all that up because<br />
it didn’t pay the bills, so she started with real<br />
estate. For me, she is my warrior. My mother was<br />
an entrepreneur in the 70s when things that we<br />
have today didn’t exist. She did it all by herself<br />
with dignity on one shoulder <strong>and</strong> resilience <strong>and</strong><br />
grit on the other with love for her children in her<br />
heart.<br />
HOW DO YOU LOOK AFTER YOUR<br />
MENTAL HEALTH?<br />
I look after it by exercising <strong>and</strong> watching sitcoms<br />
I really like. I do pilates three times a week <strong>and</strong><br />
walk every single day. This is how I get the stress<br />
out <strong>and</strong> look after my mental health. This time<br />
to myself is precious. I need it to continue taking<br />
care of everything around me. I like to end my day<br />
with sitcoms. I love Friends. I’ve been watching it<br />
since 1994 <strong>and</strong> will never stop. I also like Modern<br />
Family <strong>and</strong> other sitcoms. I like to laugh. I don’t<br />
like to watch movies or shows that would bring<br />
me sadness or would scare me. Something else I<br />
do is to be surrounded by friends. The lockdown<br />
was very hard on me because I needed people<br />
around me. I also use the app Headspace, which<br />
helps with my anxiety.<br />
WHAT’S THAT ONE QUOTE YOU LIVE BY?<br />
“Fear does not prevent death. It prevents life.” <br />
- Naguib Mahfouz<br />
49
SAVE<br />
THE<br />
DATE<br />
<strong>Out</strong> <strong>and</strong> <strong>About</strong><br />
<strong>Magazine</strong> presents<br />
BLACK<br />
EXCELLENCE<br />
GALA AND AWARDS<br />
7 pm | May 21st 2021<br />
Theme:<br />
I am Black Excellence<br />
50
VOICES<br />
A RISING MOVEMENT,<br />
HOPEFUL AS ONE:<br />
THE BLACK<br />
ECONOMIC<br />
COLLECTIVE<br />
(BEC)<br />
Company: Black Economic Collective EMEAA blackeconomiccollective blackeconomiccollective.com<br />
51
52
<strong>Out</strong> <strong>and</strong> <strong>About</strong> <strong>Magazine</strong> lauds the<br />
efforts <strong>and</strong> draws inspiration from<br />
the founders of a truly remarkable<br />
initiative that highlights economic<br />
change within the Black communities<br />
of the EMEAA region. Meet Diana<br />
Powell, Marcia Mcleod <strong>and</strong> Leanne<br />
Brackett, power-trio founders of The<br />
Black Economic Collective.<br />
“We believe real wealth comes from<br />
building an economic family <strong>and</strong><br />
community, mixed in with a real sense<br />
of moral cohesion topped off with a<br />
dash of empathetic care. If an active<br />
effort is made by each <strong>and</strong> every<br />
person to create the positive change<br />
we want in life, to be supported by<br />
people of the same vision <strong>and</strong> heart,<br />
the byproduct of this will surely be<br />
both spiritual <strong>and</strong> material wealth”.<br />
Founders Diana, Marcia <strong>and</strong> Leanne<br />
53
An African Diaspora Economic Movement<br />
Black Economic Collective EMEAA<br />
(BEC) is a solution-based business<br />
networking initiative based in Dubai,<br />
UAE, founded by the desire to see<br />
equitable economic change within<br />
communities. BEC was launched in<br />
June 2020, as a direct response to the<br />
global protest, highlighting the realities<br />
of the systematic racism <strong>and</strong> disparity<br />
experienced by Black communities on<br />
a worldwide scale.<br />
Founders Diana Powell, Marcia<br />
Mcleod <strong>and</strong> Leanne Brackett, coming<br />
from the African Diaspora, noted<br />
that many aspects of the Black Lives<br />
Matter movement resonate with<br />
them through their own experiences<br />
<strong>and</strong> the experiences of others. They<br />
wanted to see <strong>and</strong> spark change—to<br />
do something—being the women that<br />
they are. When asked if we want to<br />
see <strong>and</strong> experience real change within<br />
Black communities, these courageous<br />
women replied with a striking quote<br />
from Dr Claud Anderson: “We needed<br />
to have a new way of seeing, thinking<br />
<strong>and</strong> behaving.”<br />
The idea of BEC was developed<br />
on the premise that sustainable,<br />
equitable economic solutions could<br />
be achieved through the development<br />
<strong>and</strong> nurturing of Black businesses<br />
<strong>and</strong> entrepreneurs. The vision is<br />
to create a collective economic<br />
ecosystem that will ensure the<br />
collective economic success of likeminded<br />
people who truly want to see<br />
<strong>and</strong> experience change throughout<br />
the African Diaspora. The founders<br />
of BEC believe that the nurturing<br />
of Black businesses must be part of<br />
the solution that nurtures financial<br />
growth, job creation, community<br />
development, <strong>and</strong> empowerment of<br />
Black communities, leaving a legacy<br />
for the next generation.<br />
The aim of this economic movement<br />
is to target like-minded microbusinesses<br />
<strong>and</strong> entrepreneurs of<br />
the Black African Diaspora located<br />
primarily within the EMEAA regions<br />
(Europe, Middle East Africa <strong>and</strong><br />
Americas) who share the vision of<br />
these brave women founders. They,<br />
as one, see themselves as facilitators<br />
focused on connecting <strong>and</strong> cultivating<br />
their members by working together to<br />
promote a more equitable economy.<br />
54
DIANA POWELL<br />
is an International Development<br />
Consultant <strong>and</strong> businesswoman born<br />
in London, UK. She lived <strong>and</strong> worked<br />
in Saudi Arabia <strong>and</strong> now resides in the<br />
UAE. With over 20 years of experience<br />
in education, youth, business <strong>and</strong><br />
community development both within<br />
the UK, Middle East, Africa <strong>and</strong> the<br />
Caribbean, she has supported hundreds<br />
to realise their passions <strong>and</strong> aspirations. As<br />
the founder <strong>and</strong> former CEO of the Global<br />
Institute for Entrepreneurship, she has<br />
provided consultative support <strong>and</strong> training<br />
for a number of UK private, local <strong>and</strong><br />
central government organisations, as well as<br />
international agencies located within the UK.<br />
With her extensive knowledge in supporting<br />
<strong>and</strong> developing social enterprises <strong>and</strong><br />
businesses primarily targeting African <strong>and</strong><br />
Caribbean communities, she has developed<br />
a number of programmes specifically for<br />
this group including developing community<br />
projects, <strong>and</strong> supporting groups to access<br />
funding in order to develop a number heritage<br />
<strong>and</strong> social business initiatives. She is also a<br />
presenter on Ari Ma’at on GKTV, Black Group<br />
Economic Show showcasing <strong>and</strong> interviewing<br />
entrepreneurs, alongside conversations on<br />
topical business current affairs affecting Black<br />
communities. She has participated in a number<br />
of events including the World Entrepreneurship<br />
Forums <strong>and</strong> African <strong>and</strong> Arabian International<br />
Women Business Conferences.<br />
55
MARCIA MCLEOD<br />
is an inspirational speaker <strong>and</strong><br />
life coach who works with people,<br />
particularly women, to find the inner<br />
gems that will help them live the life of<br />
their dreams. She is the creator of the<br />
Powerful Purpose Philosophy, a lifechanging<br />
self-development programme.<br />
The Powerful Purpose Philosophy was<br />
developed following years of finding herself<br />
emotionally, mentally, <strong>and</strong> physically stuck,<br />
<strong>and</strong> after embarking on a mission to uncover<br />
the deep-rooted source of her insecure,<br />
negative, <strong>and</strong> self-limiting beliefs. While born<br />
in London, UK, she now resides in the UAE<br />
<strong>and</strong> helps women globally to discover their<br />
purpose.<br />
With over 15 years of experience in education<br />
<strong>and</strong> business, she equips women with tools<br />
<strong>and</strong> strategies that help them realise their own<br />
amazing story of self-discovery, <strong>and</strong> cultivate<br />
empowerment for their greater good. Marcia is<br />
also the co-founder <strong>and</strong> co-host of Mind Over<br />
Matter Talks, a weekly podcast which focuses<br />
on mental health while challenging some of the<br />
taboos within the Black community. She is also<br />
an author, mentor <strong>and</strong> mother to three amazing<br />
children.<br />
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LEANNE<br />
BRACKETT<br />
is a creative entrepreneur, host,<br />
entertainer <strong>and</strong> motivational author<br />
of self-help workbook, I Am What I<br />
Say I Am. Through her own personal<br />
journey of self-discovery, evolution<br />
<strong>and</strong> experience in business <strong>and</strong><br />
music as a Black female, she uses<br />
her voice to serve the world <strong>and</strong><br />
empower people to show up as their<br />
true selves as a proclaimed self-love<br />
advocate. As part of the UN’s decade<br />
initiative to recognise people from the<br />
African Diaspora from 2015 - 2024, she<br />
was nominated for the Top 100 Most<br />
Influential People of African Descent in<br />
2020.<br />
Born <strong>and</strong> raised in West London, she<br />
found her passion <strong>and</strong> gift for connecting<br />
with people through her vocals <strong>and</strong> writing<br />
early on as an independent artist by the<br />
stage name Kai in the UK. Now based in<br />
Dubai, her contagious aura <strong>and</strong> business<br />
acumen can be seen both on <strong>and</strong> off the<br />
stage, serving her purpose to help women<br />
discover the best version of themselves,<br />
or empowering the Black community <strong>and</strong><br />
businesses through the platform, Black Girl in<br />
Dubai.<br />
57
Interview with the founders<br />
We spoke with Diana, Marcia <strong>and</strong> Leanne<br />
regarding their take on different issues, <strong>and</strong><br />
how The Black Economic Collective could help<br />
the Black community in the EMEAA region.<br />
Has the rise in social injustice against<br />
African-Americans influenced your business<br />
decisions? If so, how?<br />
The social injustices that we have witnessed<br />
in the mass media over previous months are<br />
only the tip of the iceberg. If we are to use<br />
the iceberg metaphor, we will underst<strong>and</strong> that<br />
there are different elements—from the visible<br />
to the explicit, to the hidden <strong>and</strong> unseen. The<br />
African American experience is happening<br />
throughout the African Diaspora on a global<br />
scale. The media focus was ignited within the<br />
USA; however, we also saw protests globally<br />
highlighting the social injustices happening to<br />
other Black communities. Drawing from this, we<br />
initially thought about developing our network<br />
within the UAE. With a deeper underst<strong>and</strong>ing<br />
of the issues affecting our communities along<br />
with our own journeys <strong>and</strong> experiences as<br />
expats, we wanted to develop an initiative that<br />
would be more inclusive of our shared heritage<br />
<strong>and</strong> experiences—our common bond—rather<br />
than the country of birth. We decided that this<br />
“bond” would be nurtured with like-minded<br />
individuals who could connect with the Black<br />
African Diaspora experience within Europe,<br />
Middle East, Africa <strong>and</strong> the Americas.<br />
The amalgamation of the global lockdown<br />
<strong>and</strong> global protests has enabled many people<br />
to rethink their lives, their purpose <strong>and</strong> what<br />
really matters to them. Only a few months<br />
ago, the conversation of racism, for many,<br />
was an uncomfortable reality. Today, those<br />
realities have “hit home” as truths for so<br />
many of us. As with the iceberg metaphor,<br />
many of those realities are hidden <strong>and</strong><br />
unseen; we experience them but do not<br />
clearly underst<strong>and</strong> them. We have had many<br />
conversations with businessmen <strong>and</strong> women<br />
who have had many challenges over the<br />
years <strong>and</strong> have struggled to find solutions—<br />
with many in silence—to their problems. So<br />
many Black businesses have come up against<br />
challenges <strong>and</strong> obstacles that are not always<br />
visual to the eye.<br />
We are not saying that BEC has the answers<br />
to everything. What we want is for this<br />
underst<strong>and</strong>ing to sink in: that we are now<br />
moving into a “New World”, a “New Normal”<br />
<strong>and</strong> a “different way of thinking”. BEC is<br />
creating a shift <strong>and</strong> new narrative, for those<br />
who are looking for a change. We are very<br />
ambitious in our ideas <strong>and</strong> thinking. We see<br />
ourselves as connectors <strong>and</strong> pioneers. We want<br />
to see Black businesses survive <strong>and</strong> thrive by<br />
providing solutions <strong>and</strong> making a contribution<br />
to collective liberation globally: a Black<br />
economic ecosystem which is the “blackprint”<br />
of group economics.<br />
What is your take on the Black Lives Matter<br />
(BLM) movement?<br />
For us, simply posting a black screen on<br />
Instagram or spending a few moments<br />
parading a Black Lives Matter sign probably<br />
won’t help improve the lives of Black people!<br />
BLM seeks to expose long-st<strong>and</strong>ing racial<br />
inequality for Black people globally <strong>and</strong> spark<br />
efforts to address it. Sadly, at times, it seems<br />
the movement has descended into partisan<br />
finger-pointing that labels everyone who<br />
doesn’t publicly express complete support as<br />
part of the problem. In our humble opinion,<br />
fundamentally little is achieved this way.<br />
These cultural displays, be they posting on<br />
social media, aren’t what the Black people<br />
actually need to evoke change. Black people<br />
need to take actionable steps that will hopefully<br />
have long-term benefits. There is tangible<br />
work that needs to be done. Actually helping<br />
people is what supporting BLM means to us.<br />
The more recent Black Lives Matter protests<br />
have led to increased support for Black-owned<br />
businesses on a global scale. One of the many<br />
ways that BEC is translating our support for<br />
Black Lives Matter into meaningful action is by<br />
highlighting <strong>and</strong> championing the success of<br />
Black-owned businesses through our flagship<br />
initiative called the BEC Booster.<br />
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What are the major challenges that Black businesses<br />
face?<br />
As mentioned, there has been much support <strong>and</strong> interest<br />
in Black-owned businesses. However, the p<strong>and</strong>emic has<br />
also hurt, <strong>and</strong> some could say magnified, other existing<br />
challenges experienced by Black businesses. Facing racism<br />
<strong>and</strong> discrimination, whether overt or subtle, is very real<br />
for Black businesses. A recent study by Groupon <strong>and</strong> the<br />
National Black Chamber of Commerce highlighted that<br />
80% of Black businesses face significantly more challenges<br />
getting their business off the ground due to race, while 85%<br />
said they had to overcome more obstacles than non-Black<br />
business owners. 59% reported being victims of racism or<br />
bias when starting their business.<br />
UK research has also shown that almost a third of Black<br />
people in Engl<strong>and</strong> want to start their own business,<br />
compared with just 9% of the white population. However,<br />
only 4% of Black people do manage to launch a start-up—a<br />
level lower than any other ethnic group. Accessing finance<br />
<strong>and</strong> advice are the key challenges for would-be Black<br />
entrepreneurs. According to one study, Black entrepreneurs<br />
are four times more likely to be denied a bank loan outright<br />
than white entrepreneurs, while the UK Survey of Small <strong>and</strong><br />
Medium Enterprises shows that as many as a quarter of<br />
Black entrepreneurs report problems in accessing finance.<br />
In terms of support, the study by Groupon <strong>and</strong> the National<br />
Black Chambers of Commerce also highlighted that half of<br />
the Black Businesses studied had a hard time building a<br />
support network while a further 27% struggled with owning<br />
their accomplishments which their non-Black businesses<br />
counterparts didn’t necessarily have to overcome when<br />
creating a successful business. Other challenges include<br />
securing funding <strong>and</strong> capital investment, access to various<br />
government <strong>and</strong> non-government programmes <strong>and</strong> access<br />
capacitive <strong>and</strong> growth initiatives.<br />
How do you support Black businesses in the region?<br />
Our two-step approach begins by facilitating a relationship<br />
network of our members, <strong>and</strong> secondly, raising the profile<br />
of members by developing strategies that promote their<br />
economic growth. As mentioned, research has highlighted<br />
many of the challenges businesses experience daily. So<br />
many of us feel that we don’t have the answers, but the<br />
truth is we already have many of the answers, <strong>and</strong> the key is<br />
to join the dots. Many amazing Black men <strong>and</strong> women are<br />
developing <strong>and</strong> growing fantastic br<strong>and</strong>s by doing all the<br />
right things. We aim to leverage these talents within BEC.<br />
We now live within a truly global community. Many Black<br />
businesses have been forced to rethink their business<br />
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models <strong>and</strong> strategies. The p<strong>and</strong>emic has<br />
created many challenges, <strong>and</strong> yet it has also<br />
opened many doors for Black businesses—as<br />
we would say, “made the impossible possible”.<br />
More than anything, Black businesses have<br />
been forced to reevaluate their relationships<br />
on many levels. BEC is about developing <strong>and</strong><br />
nurturing those relationships <strong>and</strong> raising the<br />
profile amongst its members.<br />
By listening <strong>and</strong> underst<strong>and</strong>ing the concerns of<br />
Black businesses, we aim to create a sustainable<br />
economic environment that will develop<br />
growth <strong>and</strong> wealth opportunities for members,<br />
creating an environment for collaboration <strong>and</strong><br />
knowledge-sharing opportunities to evoke<br />
camaraderie <strong>and</strong> unity which may include<br />
fostering job creation.<br />
During the last quarter of 2020 into 2021,<br />
we will be launching a number of initiatives,<br />
particularly targeting Black micro businesses,<br />
entrepreneurs <strong>and</strong> business start-ups within<br />
the EMEAA regions.<br />
Online bespoke <strong>and</strong> sector-specific business<br />
training workshops catering to both<br />
established <strong>and</strong> new business start-ups.<br />
These workshops will allow our members<br />
to access quality workshops throughout the<br />
EMEAA regions <strong>and</strong> beyond.<br />
Black Business Conference EMEAA, our<br />
annual flagship event. The theme for this year<br />
which will be held on Saturday 14th November<br />
“The New Normal - Surviving COVID 19<br />
<strong>and</strong> Beyond” Black businesses. Due to the<br />
restrictions of social distancing, this event will<br />
be an online event. Bookings can be made via<br />
the BEC website.<br />
BEC Booster will aim to create innovative<br />
BEC Booster campaigns, particularly amongst<br />
smaller unknown br<strong>and</strong>s that just need that<br />
extra “boost” of exposure<br />
International networking opportunities<br />
amongst our members within the EMEAA<br />
regions providing opportunities for its<br />
members to reach wider markets <strong>and</strong> tap into<br />
investment opportunities<br />
Ujima Mentoring Programme, where member<br />
mentees gain access to knowledge <strong>and</strong><br />
experience of business people who value the<br />
meaning of Ujima<br />
We are currently refining our new membership<br />
programme to provide our members with<br />
more offers <strong>and</strong> opportunities.<br />
We are always exploring new opportunities<br />
<strong>and</strong> developing affiliations with businesses<br />
<strong>and</strong> br<strong>and</strong>s within the EMEAA regions, who<br />
also share our vision <strong>and</strong> can also add value to<br />
our BEC family.<br />
How can we better support Black businesses<br />
individually <strong>and</strong> collectively?<br />
There are many ways to support Black<br />
businesses. Aside from shopping or using<br />
products <strong>and</strong> services, when you find a good<br />
one, share your positive experience with others<br />
on <strong>and</strong> offline. Tag your photos <strong>and</strong> check-in<br />
your visits to their locations. Like, comment<br />
<strong>and</strong> share their content <strong>and</strong> promotions on<br />
social media. Collectively, hold meetings,<br />
networking, celebrations <strong>and</strong> other events in<br />
Black-owned venues <strong>and</strong> spaces. In any case,<br />
give feedback to the business so that they can<br />
grow <strong>and</strong> improve with customer reviews.<br />
Tell us about a few st<strong>and</strong>-out Black businesses<br />
in the region.<br />
Here are notable Black-owned businesses in<br />
the region:<br />
Mokha 1450 is the Heart of Coffee in the UAE,<br />
a beautiful coffeehouse for serious coffee<br />
connoisseurs where you can even enjoy unique<br />
<strong>and</strong> exotic Caribbean flavours such as the<br />
famed Jamaican Blue Mountain coffee. The<br />
place is very relaxed <strong>and</strong> warmly uplifting. Visit<br />
one of the two locations in Palm Jumeirah or<br />
Al Wasl.<br />
Finchitua is an edgy modern streetwear br<strong>and</strong><br />
with origins in tribal Ethiopia, winner of the<br />
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2020 Streetwear Br<strong>and</strong> of the Year. The<br />
br<strong>and</strong> is known for its unique apparel<br />
line, which also provides sustainable work<br />
for dozens of skilled Habesha weavers in<br />
rural Ethiopia. We love the fact that each<br />
purchase made means you support African<br />
tribal fashion while helping preserve the<br />
traditional Habesha art form. To check<br />
them out, Finchitua is based in The Westin<br />
Mina Seyahi, Dubai.<br />
Scintillia Skincare is a luxury skincare facility<br />
based in the capital which prides itself on<br />
offering effective beauty treatments using<br />
a specific selection of some of the best<br />
luxury products. Natural ingredients <strong>and</strong><br />
wellbeing are at the core of what they do.<br />
Boasting two branches across Abu Dhabi,<br />
you are sure to feel fabulous after a trip to<br />
Scintillia. Branches are located in Amaya<br />
Towers 2 Reem Isl<strong>and</strong> <strong>and</strong> Muroor Road.<br />
Garvin Reid is an amazing photopreneur<br />
hailing from the Bronx currently based<br />
in Abu Dhabi known for depicting the<br />
world through his Galaxy <strong>and</strong> Canon, one<br />
to definitely check out if you are looking<br />
to create some photographic memories<br />
in the s<strong>and</strong>pit. You can find him at @<br />
reidtweendaline on Instagram.<br />
What advice would you give to a Black<br />
person starting in business?<br />
Starting a business can be an amazing yet<br />
overwhelming experience, but it doesn’t<br />
have to be. There are many areas to focus<br />
on <strong>and</strong> we would advise writing your ideas<br />
down <strong>and</strong> always asking for help <strong>and</strong><br />
support at every stage! Two important<br />
areas we think need highlighting:<br />
Collaborate, join forces; we are stronger<br />
together. Find your tribe.<br />
Learn the numbers, get help if you don’t<br />
know, we must do better with economic<br />
power.<br />
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Tell us about your recent event, The<br />
BEC Booster.<br />
The concept behind the BEC Booster<br />
is to encourage business owners <strong>and</strong><br />
consumers to be part of a movement<br />
that has economic solidarity across the<br />
globe.<br />
On a specific day of the month (e.g.<br />
1st Saturday), a business is spotlighted<br />
to give them mass exposure driven<br />
to all their on <strong>and</strong> offline locations to<br />
raise awareness <strong>and</strong> increase sales<br />
within the Black community. On this<br />
day, the business will create a limited<br />
exclusive promotion for customers<br />
who shop with them as a result of the<br />
BEC Booster promotion. This will help<br />
to increase the buzz.<br />
We were super excited to have officially<br />
launched recently in conjunction<br />
with UK Black History Month, where<br />
we went live with our media partner<br />
gotKushTV to introduce ourselves to<br />
the world <strong>and</strong> showcased our inaugural<br />
exclusive BEC Booster offer.<br />
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TALENT POOL<br />
Richie Richards<br />
Head Chef<br />
Company: Miss Lily’s Restaurant Chefrichierichards Richie Richards<br />
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Tell us a bit about yourself.<br />
I was born in Old Harbour, St. Catherine.<br />
I’m a proud Jamaican national. My<br />
professional culinary journey started at<br />
the Runaway Bay College of Hospitality<br />
in Jamaica. I furthered my studies<br />
at the Culinary Institute of America,<br />
where I was awarded accreditation as<br />
a Certified Executive Chef <strong>and</strong> Chef<br />
de Cuisine. I have over fifteen years of<br />
experience as a professional chef.<br />
Since 2016, I have been here in Dubai,<br />
working relentlessly to showcase<br />
my culinary skills <strong>and</strong> my Jamaican<br />
upbringing—being an ambassador to<br />
my country of birth.<br />
When did you know you wanted to<br />
become a chef?<br />
My dad was a mechanical engineer<br />
during weekdays <strong>and</strong> a farmer on<br />
the weekends. As a child, I would go<br />
to the farm with him <strong>and</strong> help tend<br />
to the crops <strong>and</strong> livestock. At first, I<br />
thought it was punishment because on<br />
weekends all my friends would watch<br />
cartoons <strong>and</strong> play, while I had to be<br />
doing chores with my dad. I found a<br />
new appreciation for farming, planting<br />
crops <strong>and</strong> tending to them, reaping<br />
<strong>and</strong> cooking fresh vegetables from<br />
the farm with my mother—<strong>and</strong> that<br />
sparked my interest in the culinary arts.<br />
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Describe one of your earliest food memories.<br />
As a child, every Christmas, my mom would bake cakes<br />
<strong>and</strong> puddings to be sold in our community <strong>and</strong> church.<br />
I would always be there <strong>and</strong> help her. My favourite part<br />
then—until now—is tasting the cake batter before she<br />
puts it in the oven.<br />
What brought you to Dubai?<br />
Dubai was always on my bucket list of places to visit, so<br />
when I got the opportunity to work as a Sous Chef to<br />
the first Jamaican restaurant in Dubai, Ting Irie, I was<br />
ecstatic. I was excited not just to be here but to be an<br />
ambassador to my country as well.<br />
If you are given the freedom to prepare a meal for<br />
someone, what would you cook <strong>and</strong> why?<br />
I would love to cook for Sheikh Mohammed Bin Rashid<br />
Al Maktoum. I would love to prepare Jamaica’s national<br />
dish—ackee <strong>and</strong> saltfish with fried plantain <strong>and</strong> johnny<br />
cakes for him.<br />
How do you feel about being able to share your<br />
culture through food?<br />
I love it. I think it’s one of the most effective ways of sharing<br />
one’s culture with other people. I feel like we can form<br />
deep bonds with others when we prepare food for them. I<br />
can also tell a lot about a person through their food.<br />
Describe dining at Miss Lily’s.<br />
Dining at Miss Lily’s is an experience on its own. You<br />
enter the venue, <strong>and</strong> it’s like you’re no longer in Dubai.<br />
It feels like you are back to Jamaica with the ambience:<br />
the décor, the hospitality of the Jamaican staff, <strong>and</strong> of<br />
course—the food. There is something on our menu for<br />
everyone no matter what your dietary needs are.<br />
Who inspires you with awe, <strong>and</strong> why?<br />
I take inspiration from many great chefs, but it is my<br />
mentor Executive Chef Karl Thomas who inspires me<br />
most. It is because of his passion, drive, knowledge of<br />
the culinary arts, personality, <strong>and</strong> work ethic.<br />
What is your guilty food pleasure?<br />
To be honest, it is sushi.<br />
What has been the most memorable part of your<br />
career so far?<br />
I’ve had so many memorable moments in my career, so<br />
it’s hard to pick just one. One of my proudest moments<br />
was training a steward to become a chef. He was then<br />
promoted to my position as Sous Chef after I resigned.<br />
What advice would you give to aspiring chefs?<br />
Go out to eat, try new things. If possible, travel for food,<br />
read a lot, challenge yourself every day, <strong>and</strong> remember<br />
that recipes are just guidelines—always cook from the<br />
heart.<br />
What do you do outside of being a chef?<br />
I am just an ordinary person who loves nature, <strong>and</strong><br />
surprisingly, anything dangerous!<br />
How do you look after your mental health?<br />
I exercise a lot. I do things that make me happy like<br />
hanging out with friends, listening to music, watching<br />
nature programmes, <strong>and</strong> playing online games.<br />
What’s that one quote you live by?<br />
The quote I live by is: “I’m driven by faith <strong>and</strong> not by<br />
sight.”<br />
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Lifestyle<br />
THE ERGONOMIST:<br />
A GUIDE TO DESIGNING OFFICE SPACES TO INCREASE PRODUCTIVITY<br />
As a small business owner who constantly juggles between<br />
work <strong>and</strong> family pressure, I was truly challenged when<br />
resuming to outside meetings in client’s offices which are<br />
often messy <strong>and</strong> cluttered. That made me reflect if returning<br />
employees would feel easy <strong>and</strong> comfortable adapting back<br />
into their workspace <strong>and</strong> routines.<br />
It is vital for businesses to take care of their employees the<br />
same way that they care for their customers. Businesses<br />
should look into different ways to create a wellness<br />
sanctuary within the confines of the office <strong>and</strong> discover an<br />
oasis for creativity <strong>and</strong> resourcefulness.<br />
I remember back in my time when corporate offices<br />
rarely reflected a space of mindfulness <strong>and</strong> productivity;<br />
employees were squeezed into utilised corners, sometimes<br />
in basements or back of houses areas with no light <strong>and</strong><br />
fresh air. Being affected myself of not having the power<br />
to get into my zone at my workspace, I like to draw your<br />
attention to the following tips on how to design a healthy<br />
wellness office that boost the productivity <strong>and</strong> brain work of<br />
your employees with little or no budget at all.<br />
“The single overriding objective<br />
in wellness is creating constant<br />
personal renewal where we<br />
recognize <strong>and</strong> act on the truth<br />
that each day is a miraculous gift,<br />
<strong>and</strong> our job is to untie the ribbons.<br />
That’s the Law of Esprit: living life<br />
with joy.”<br />
<br />
—Greg Anderson<br />
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Use minimalistic design<br />
“If a cluttered desk is a sign of a cluttered mind,<br />
of what, then, is an empty desk a sign?” — Albert<br />
Einstein.<br />
When designing or setting your office arena,<br />
allow spaces for improved mobility by introducing<br />
minimalistic design. Configure your office space<br />
without many distractions that will encourage your<br />
personnel to get up <strong>and</strong> move accomplishing<br />
tasks. That enhances the wellbeing by bringing<br />
more oxygen to the brain.<br />
Researchers at New Mexico Highl<strong>and</strong>s University<br />
(NMHU) found that the foot’s impact during<br />
walking sends pressure waves through the arteries<br />
that significantly modify <strong>and</strong> can increase the<br />
supply of blood to the brain. Activities such as<br />
pedalling, walking <strong>and</strong> running may optimise the<br />
brain’s function <strong>and</strong> process <strong>and</strong> overall sense of<br />
wellbeing during the exercise.<br />
Another great tip to create a dynamic environment<br />
will be to invest in st<strong>and</strong>ing desks. That is a<br />
workplace wonder for your employees! If you<br />
don’t have the budget for it, introduce one or two<br />
st<strong>and</strong>ing desks where your employees go <strong>and</strong><br />
accomplish tasks while st<strong>and</strong>ing<br />
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Number two: Introduce natural light where possible<br />
“Light attracts light.”—Warsan Shire<br />
Let the sunshine in!<br />
Working in a windowless environment is detrimental for<br />
human health, <strong>and</strong> unfortunately, today, it is a universal<br />
phenomenon. A new study titled, “Impact of Workplace<br />
Daylight Exposure on Sleep, Physical Activity, <strong>and</strong> Quality<br />
of Life” concludes that there is a strong relationship<br />
between workplace daylight exposure <strong>and</strong> employees’<br />
sleep, activity <strong>and</strong> quality of life. The research abstract<br />
was published recently in an online supplement of the<br />
journal SLEEP.<br />
“Day-shift office workers’ quality of life <strong>and</strong> sleep may be<br />
improved via emphasis on light exposure <strong>and</strong> lighting<br />
levels in current offices as well as in the design of future<br />
offices,” said Cheung, study co-author <strong>and</strong> a doctoral<br />
c<strong>and</strong>idate in the Interdepartmental Neuroscience<br />
program at Northwestern University in Chicago.<br />
Compared to workers in offices without windows, those<br />
with windows in the workplace received 173 percent<br />
more white light exposure during work hours <strong>and</strong> slept<br />
an average of 46 minutes more per night.<br />
Another study shows that exposure to light turns the<br />
genes that control an organism’s internal clocks “on”<br />
<strong>and</strong> “off.” Your circadian rhythms dictate your sleepwake<br />
cycles, hormone release, body temperature <strong>and</strong><br />
other important bodily functions.<br />
By introducing more light into your offices <strong>and</strong> task<br />
light on each desk, as well on each lounging <strong>and</strong> sitting<br />
area, performance <strong>and</strong> concentration abilities will be<br />
enhanced. Wherever natural light is not possible, use<br />
glass dividers between desks that will amplify the light<br />
travelling from outside to create a brighter space indoors.<br />
Remove or minimise the fluorescent light <strong>and</strong> use LED<br />
tubes, bulbs, halogen or ceramic metal halide (CMH)<br />
lighting that are proven to be less energy-consuming,<br />
last longer, as well have a better impact on human<br />
health. The most important tool to improve productivity,<br />
stay focused <strong>and</strong> not have your eyes feel strained in the<br />
office is to have a desk lamp that provides high-quality<br />
warm LED light that will create the perfect environment<br />
to concentrate <strong>and</strong> zoom in.<br />
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Number three: Create a biophilic design<br />
“Study nature, love nature, stay close to nature, it<br />
will never fail you.” —Frank Lloyd Wright<br />
Biophilic design incorporates elements from<br />
nature, such as plants, water features <strong>and</strong><br />
anything that mimics natural environment<br />
into the workplace. Although this approach is<br />
still new, many experts believe by delivering<br />
many businesses immense benefits, it will soon<br />
become mainstream. Placing natural plants at the<br />
workplace will improve the air quality significantly<br />
as the greenery absorbs pollutants, toxins,<br />
airborne microbes, <strong>and</strong> bacteria.<br />
Research by Norway’s Agricultural University in<br />
Oslo indicates that plants remove harmful volatile<br />
organic compounds, such as formaldehyde <strong>and</strong><br />
benzene, found in paint, carpet <strong>and</strong> furniture of<br />
most buildings. Plants will help remove the toxins<br />
produced by printers, photocopiers <strong>and</strong> other<br />
office equipment as well as add moisture to the air,<br />
which inside offices is naturally dry. Incorporating<br />
other natural elements, such as an indoor water<br />
feature <strong>and</strong> wooden furniture, or paintings with<br />
a beautiful l<strong>and</strong>scape, can help to create a more<br />
positive <strong>and</strong> joyful workplace ambience.<br />
More greenery in your office will create a sense<br />
of connection to nature. Perhaps place an<br />
aquarium or a beautiful flower art designing<br />
a mindfulness zone to reduce the stress <strong>and</strong><br />
enhance concentration. According to the Human<br />
Spaces Report 2015, which studied over 7,600<br />
office workers in 16 countries, nearly two-thirds of<br />
workers have no live plants in their workspaces.<br />
The study also found that those whose<br />
environments have natural elements reported<br />
a 15% higher wellbeing score <strong>and</strong> a 6% higher<br />
productivity score than employees whose offices<br />
didn’t include such elements.<br />
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Number five: Be creative use colours in your office<br />
“Mere colour, unspoiled by meaning, <strong>and</strong> unallied<br />
with definite form, can speak to the soul in a thous<strong>and</strong><br />
different ways. ” —Oscar Wilde<br />
The brain remembers information better when it’s<br />
presented in colour. Science has proven that images are<br />
most memorable when presented in a palette of colours<br />
derived from the natural world. When stimulated by<br />
colour, the brain has an increased capacity to transfer<br />
the visual image to the memory, <strong>and</strong> when scenes are<br />
presented in colour, the brain organises, compares <strong>and</strong><br />
recalls information more efficiently than black <strong>and</strong> white<br />
scenes. The colour science is used now widely in visual<br />
arts to create a specific effect on the viewer. The idea<br />
of using colours to elicit certain emotion <strong>and</strong> mood<br />
goes beyond art <strong>and</strong> can be easily implemented at your<br />
business to strategically influence the behaviour of your<br />
employees.<br />
How do different colours influence the nature of the brain?<br />
These are the top colours you can use to improve the<br />
Red: Red shades are used to catch people’s attention.<br />
An experiment performed on students showed they<br />
scored higher on memory tasks when completing them<br />
on a red background. However, this finding depends on<br />
where you live <strong>and</strong> work. In North America, for example,<br />
red is aligned with danger or stopping, which increases<br />
the natural response of fight or flight that can cause the<br />
contrary effect at work.<br />
Blue: Blue is proven to increase calmness <strong>and</strong> boost<br />
productivity. It is well-known as a calming colour that<br />
can slow breathing <strong>and</strong> lower blood pressure.<br />
Yellow: This tone will get people easily energised, joyful<br />
<strong>and</strong> collaborating. Yellow is possibly the most inviting<br />
<strong>and</strong> uplifting colour in the rainbow. No matter what<br />
shade it is, yellow reflects vibrancy <strong>and</strong> excitement.<br />
Green: The shade of green brings people to a very calm<br />
<strong>and</strong> relaxed state of mind at work. Colour specialists <strong>and</strong><br />
psychologists note that green is found frequently out in<br />
nature, <strong>and</strong> therefore promotes the welfare <strong>and</strong> peace<br />
of mind <strong>and</strong> happiness.<br />
Orange: Orange can be utilised to raise the activity <strong>and</strong><br />
productivity levels of your employees. Some research<br />
suggests orange may be the best colour to use around<br />
the office to boost productivity as it originates from<br />
mixing the shades of red <strong>and</strong> yellow together. Orange<br />
conveys enthusiasm <strong>and</strong> endurance.<br />
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Number six: Convert unused spaces into<br />
a wellness room<br />
“Please leave your shoes, stress, anxiety, worries, gossip,<br />
<strong>and</strong> cares at the door. Namaste.” —Unknown<br />
Have a walk around in your building <strong>and</strong> identify any<br />
unused space such as a rooftop, a balcony or a meeting<br />
ground that can potentially be a wellness zone. Place<br />
some yoga mats <strong>and</strong> perhaps a massage chair for stress<br />
relief, stretching, <strong>and</strong> meditating. If you don’t have the<br />
budget for a fitness trainer, let the employees chip in<br />
<strong>and</strong> deliver every week 30 minutes to one hour of their<br />
favourite exercise. The great team spirit, along with the<br />
positive mental health effects of the exercise, will keep<br />
your employee wellness at the maximum levels at their<br />
private life <strong>and</strong> business.<br />
A wellness room is a designated quiet area where<br />
employees can escape to when feeling the pressure of a<br />
fast-paced work environment <strong>and</strong> take some quiet time<br />
when they’re not feeling well.<br />
Wellness rooms can serve numerous functions <strong>and</strong><br />
should be customised to meet the unique needs of<br />
employees. For example, a company’s wellness space<br />
might provide a private area for aroma, sound <strong>and</strong> light<br />
therapy (using different methods as natural lightboxes,<br />
soothing music <strong>and</strong> rejuvenating essential oil infusions<br />
to ease depression, relieve stress <strong>and</strong> uplift spirits).<br />
Number seven: Grow a community by introducing workplace wellness committee<br />
“I alone cannot change the world, but I can cast a stone<br />
across the waters to create many ripples.” —Mother<br />
Teresa<br />
As we grow older, we recognise the importance of having a<br />
good community <strong>and</strong> authentic genuine people we share<br />
our values with <strong>and</strong> feel respected <strong>and</strong> supported by.<br />
Having a wellness committee at your work will generate<br />
that strong sense of community. You can set up an internal<br />
wellness committee for your employees <strong>and</strong> assign tasks<br />
to produce monthly calendar visits of recognised experts,<br />
artists, healers, <strong>and</strong> coaches delivering a variety of creative<br />
workshops. That will give exposure to your employees as<br />
well as provide some valuable content. This can be set on<br />
a complimentary or minimum fee basis <strong>and</strong> linked to the<br />
company perks.<br />
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Employee satisfaction <strong>and</strong> engagement ensures the<br />
success of the programme. In turn, the employees will<br />
ensure programmes are always well-visited <strong>and</strong> promoted<br />
as well as guarantee success of the initiative in the future.<br />
The key here is to remain humble <strong>and</strong> open to feedback,<br />
constantly engage with the employees, ask for their<br />
opinion on what will make sense to them.<br />
Another important factor is the representation of all<br />
the departments <strong>and</strong> positions in your company, so<br />
the wellness committee acts as the chair of a wellness<br />
program <strong>and</strong> provides from their respective areas on<br />
wellness objectives <strong>and</strong> initiatives.<br />
The main objective of a wellness committee would be:<br />
• Create a healthy worksite culture<br />
• Foster collaboration between employees<br />
• Provides a communication link between employees<br />
<strong>and</strong> management<br />
Organisations <strong>and</strong> businesses that create wellness<br />
environments <strong>and</strong> workplace wellness initiatives benefit<br />
greatly in several ways. The wellness environments are<br />
helping on:<br />
• Employee’s productivity: The energy promoting<br />
office space will correlate to increased productivity.<br />
• Less office stress: By becoming a healthy<br />
workplace, you reduce the probability of an<br />
employee coming back home stressed <strong>and</strong> the<br />
chances of him/her being in a better mental <strong>and</strong><br />
physical shape next day when reporting back to<br />
work.<br />
• Fewer illnesses, better health: Healthy practices<br />
introduced at the office will encourage more<br />
employees to take part in, consequently boosting<br />
immunity <strong>and</strong> reducing absenteeism <strong>and</strong> sickness.<br />
• Happier employees: Offering a wellness sanctuary<br />
at work will promote <strong>and</strong> encourage a positive<br />
work environment.<br />
• Better company culture: Reshape the company’s<br />
culture to promote healthy living.<br />
By creating a peaceful, restorative <strong>and</strong> inspiring place to<br />
walk into every day, you allow for creative <strong>and</strong> inspired<br />
employees to deliver their fruits of innovation <strong>and</strong><br />
inspiration.<br />
ABOUT THE AUTHOR<br />
VYARA TOSHEVA<br />
Wellness, Spa <strong>and</strong> Retreats Business Consultant<br />
In over 19 years, Vyara Tosheva has gained professional<br />
experience in hospitality, leisure <strong>and</strong> wellbeing. Vyara<br />
graduated in Tourism Management <strong>and</strong> holds a Master’s<br />
Degree in Psychology <strong>and</strong> Sociology. She also holds a<br />
Bachelor’s Degree in Tourism, as well as internationallyaccredited<br />
certification courses in Hospitality <strong>and</strong> Spa<br />
Management. She travels the world to enhance her<br />
expertise through further certifications in Ayurveda,<br />
Wellness <strong>and</strong> Fitness Consultancy, Coaching <strong>and</strong><br />
Psychology.<br />
She is a certified NLP <strong>and</strong> EFT master coach <strong>and</strong> Reiki<br />
practitioner. She also led the opening of The Retreat<br />
Palm Dubai, the first wellness retreat resort in the UAE<br />
<strong>and</strong> GCC, as well as the Rayya Wellness <strong>and</strong> Poli-clinic<br />
Centre. She created <strong>and</strong> managed the first holistic<br />
retreats in a hotel environment where in-house <strong>and</strong><br />
visiting master practitioners, energy workers <strong>and</strong> doctors<br />
combine their knowledge with fitness, spa <strong>and</strong> beauty<br />
professionals to deliver transformational retreats.<br />
As a consultant, she advises <strong>and</strong> consults hospitality <strong>and</strong><br />
spa executives on the creation of wellness projects <strong>and</strong><br />
their execution.<br />
Vyara’s mission is to empower busy executives to create<br />
or enhance their business models geared toward a<br />
wellness lifestyle on both professional <strong>and</strong> personal<br />
levels. Her vision, on the other h<strong>and</strong>, is to create<br />
worldwide wellness <strong>and</strong> health retreat centres that<br />
provide premium services for its employees, guests<br />
<strong>and</strong> visitors.<br />
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FUTURE-PROOF<br />
YOUR CAREER BY<br />
BUILDING<br />
RESILIENCE<br />
On an individual level, the current situation has affected<br />
us all—in different ways. Whichever way you look at<br />
this current situation, the fact is that it affects everyone<br />
differently. For some, the level of resilience <strong>and</strong><br />
previous life experiences is not as sizable as for others.<br />
Underst<strong>and</strong>ably, we all have different levels of stamina<br />
when it comes to uncertainties in life <strong>and</strong> overcoming<br />
struggles. We can either take this opportunity to discover<br />
our deeper strengths we each have within us <strong>and</strong> power<br />
through this, build our resilience <strong>and</strong> leverage the new<br />
reality for our own benefit.<br />
Actually, I am not giving you another choice. Being<br />
a realistic optimist, I am not denying the challenges<br />
that what we are facing, but I believe focusing on the<br />
outcomes <strong>and</strong> what we WANT to see in our futures<br />
versus dreading on the current present, reflecting on<br />
this <strong>and</strong> using this space <strong>and</strong> mindset to discover our<br />
true potential is going to bring us more positive result<br />
than merely dwelling on the temporary situation we<br />
have found ourselves in.<br />
Let us explore ways we can build up our resilience in<br />
these times of uncertainties—or, in fact, in any difficult<br />
situation, we can apply these strategies <strong>and</strong> become<br />
stronger.<br />
Resilience in the Remote Era<br />
The ability to cope with unexpected challenges <strong>and</strong><br />
changes in life is referred to as resilience. Stress <strong>and</strong><br />
disappointment are inevitable <strong>and</strong> are not always<br />
possible to prevent adverse situations. Health issues,<br />
financial stress, sorrow <strong>and</strong> relationship problems—it<br />
could be one of the many traumas in life. The current<br />
p<strong>and</strong>emic is definitely a situation where many of us are<br />
facing uncertainties in our careers <strong>and</strong> lives; the thought<br />
process alone can drive us to be paralysed in our next<br />
move or even in simple day to day tasks. The way to<br />
get through this in a positive way is to underst<strong>and</strong> <strong>and</strong><br />
implement the power of resilience.<br />
To be able to live a satisfied <strong>and</strong> peaceful life, resilience<br />
is one of the keys. It can enhance relationships <strong>and</strong><br />
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prevent depression. It safeguards us against any longterm<br />
difficulties <strong>and</strong> provides the strength to deal with<br />
unexpected changes <strong>and</strong> the one we anticipated but could<br />
not avoid. Resilience is a quality which is not limited to<br />
some. It can be developed by anyone to face any situation<br />
with determination <strong>and</strong> not see themselves as a victim.<br />
Strategies to Build Resilience<br />
1. Live to Learn<br />
Take challenges as an opportunity to learn <strong>and</strong> grow. The<br />
more you take challenges in a positive way, the more<br />
you will evolve <strong>and</strong> the more resilient you will be. Pain<br />
is inevitable, <strong>and</strong> everyone has to go through it at some<br />
point in time in their life. Look at it as an opportunity to<br />
solve the problem <strong>and</strong> learn in the process. Try to build<br />
a positive attitude <strong>and</strong> confidence in moving towards the<br />
pain, instead of avoiding it. This will take you a long way<br />
in building resilience. Write down what are the learnings<br />
for you from this p<strong>and</strong>emic. What positive outcomes can<br />
arise as a result of this current situation?<br />
2. Be Hopeful <strong>and</strong> Focus on Gratitude<br />
Hopelessness is the worst possible choice anyone can<br />
make. We all feel hopeless periodically, but it should<br />
be avoided at best. People who have the trait of being<br />
resilient in themselves, do not define themselves by their<br />
fleeting emotions. Be hopeful, as it gives meaning <strong>and</strong><br />
strength to survive. In addition to this, always be grateful<br />
for what you have. Take things positively <strong>and</strong> always see<br />
the glass as half full <strong>and</strong> not as half empty. Write down a<br />
list of things you are grateful for each morning. It can be<br />
as simple as working from home, having quality time with<br />
loved ones, finally setting up a home office for remote<br />
work in this situation, a good cup of coffee, enjoying<br />
breakfast with loved ones when working from home, etc.<br />
3. Meditate<br />
Most of the painful thoughts that we have are in some<br />
ways related to our past <strong>and</strong> future. We regret the things<br />
which went wrong <strong>and</strong> feel anxious about the one which<br />
will. It is important to let go of what you cannot control,<br />
which is the past <strong>and</strong> the future <strong>and</strong> is more important<br />
to live in the present. This is where you will find things to<br />
be okay <strong>and</strong> normal, even when you are having trouble<br />
with something. Meditate as much as you can, because it<br />
will calm your mind from w<strong>and</strong>ering either about the past<br />
or the future <strong>and</strong> will help you to live in the present. You<br />
can start with simply taking a moment to just breathe <strong>and</strong><br />
quiet the mind for 3-5 minutes each day. Do this every<br />
day until it becomes a habit, then increase the minutes as<br />
you wish. Join the numerous free meditations available<br />
online, such as Deepak Chopra <strong>and</strong> others.<br />
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4. Learn to Forgive<br />
Most of the time, holding grudges will be the reason<br />
to hold you back <strong>and</strong> probably the reason for your<br />
disappointment. If this is the case with you, learn to<br />
forgive, because your own mental <strong>and</strong> physical wellness<br />
is more important than holding grudges against each<br />
other. Let go of what happened for your own peace.<br />
It doesn’t mean that you are reconciling with the other<br />
person, it just means that you are letting the issue go,<br />
so it doesn’t affect you. Write down things that have<br />
been weighing you down <strong>and</strong> empty your mind from<br />
them. Pick up the phone <strong>and</strong> have a conversation with<br />
someone you have been avoiding due to old conflicts,<br />
talk, forgive. Forgiveness also starts with us, write down<br />
things you want to forgive yourself for <strong>and</strong> start there.<br />
ABOUT THE AUTHOR<br />
ELENA AGARAGIMOVA<br />
Managing Partner at Bessern <strong>and</strong> Talent Development Specialist<br />
Elena is an entrepreneur, talent development specialist, <strong>and</strong> education advocate<br />
with a deep interest in neuro <strong>and</strong> behavioural sciences. She is known for her<br />
ability to drive change within individuals <strong>and</strong> organisations that are looking to<br />
reach their potential <strong>and</strong> maintain their competitive edge in the business world.<br />
She has started her career in higher education, having worked across various<br />
institutions, departments <strong>and</strong> regions. In her recent years, she dove into business<br />
<strong>and</strong> joined Bessern, as well as founded a learning <strong>and</strong> developing consultancy,<br />
as well as several other projects within the talent development arena.<br />
She is an engaging skilled trainer <strong>and</strong> talent development specialist, credited<br />
with combining operations, education, <strong>and</strong> international expertise to design<br />
<strong>and</strong> deliver programs for diverse audiences. Elena has a strong passion for<br />
L&D, promoting creative <strong>and</strong> engaging workplaces <strong>and</strong> all about optimising<br />
performance through the development of others. As a career coach, Elena has<br />
over ten years of experience working individuals across different generations,<br />
supporting them in achieving their professional <strong>and</strong> personal goals.<br />
82
WHAT IS YOUR<br />
SELF-CARE<br />
LANGUAGE?<br />
83
2020 has been a year of hardships with the p<strong>and</strong>emic<br />
<strong>and</strong> its effects that have left so many without jobs.<br />
This has created an environment of uncertainty in so<br />
many people’s lives. Many of us have found ourselves<br />
getting panic or anxiety attacks. More than ever, it<br />
is important for us to learn our self-care language<br />
to ensure that we are in the best state physically,<br />
mentally <strong>and</strong> emotionally.<br />
What is self-care?<br />
Self-care are activities that we take part in to help<br />
take care of our physical, mental <strong>and</strong> emotional<br />
health <strong>and</strong> overall wellbeing as individuals. Self-care<br />
presents itself in six different ways.<br />
1. Emotional Self-care<br />
These are activities that help you enhance <strong>and</strong><br />
learn how to navigate your emotions as a person.<br />
Emotional self-care includes talking to a therapist,<br />
journaling, painting <strong>and</strong> meditation- all of which aim<br />
to help you feel happier.<br />
2. Physical Sel-fcare<br />
These activities help improve your physical health.<br />
Working out, going for walks, practising healthy<br />
eating habits, getting enough sleep <strong>and</strong> staying<br />
hydrated.<br />
3. Practical Self-care<br />
These are activities that are really important in your<br />
life <strong>and</strong> if not done can lead to so much stress.<br />
Examples of practical self care are creating a budget,<br />
opening up a savings account, taking classes to<br />
improve your career, <strong>and</strong> paying your bills on time.<br />
4. Spiritual Self-care<br />
These are activities that feed your spirit <strong>and</strong> develop<br />
your spiritual awareness, for example: meditating,<br />
going for a yoga class, going to your place of worship<br />
<strong>and</strong> praying.<br />
5. Social Self-care<br />
These are activities that help you strengthen your<br />
relationships with your loved ones. Having your loved<br />
ones around you gives you a sense of belongingness<br />
<strong>and</strong> makes you feel safe. Examples include: going for<br />
a walk with your family members, going for brunch<br />
with your friends or even calling your aunties <strong>and</strong><br />
uncles.<br />
6. Mental Self-care<br />
These are activities that help stimulate your mind.<br />
Examples include: playing a board game such as<br />
chess or monopoly, reading a book or even solving<br />
a puzzle.<br />
84<br />
Love Languages<br />
Our self-care language is greatly influenced by our love<br />
languages. Love Languages are the ways we like to feel<br />
loved. Underst<strong>and</strong>ing our love languages will make it<br />
easier for us to discover our self-care languages. There<br />
are five love languages:<br />
1. Touch<br />
If this is your love language, you enjoy being physically<br />
affectionate. You like holding h<strong>and</strong>s or hugging.<br />
2. Quality Time<br />
This love language means that when you are with your<br />
loved ones, you want their undivided attention. You love<br />
creating memories <strong>and</strong> enjoy going on dates, road trips,<br />
or even just being next to the ones you love without<br />
necessarily doing anything.<br />
3. Words of Affirmation<br />
This love language means you like affirmation or praise.<br />
You like it when your loved words are constantly telling<br />
you of how much they love you <strong>and</strong> are proud of you.<br />
4. Gifts<br />
This love language doesn’t necessarily mean that you are<br />
materialistic but rather means that you like receiving well<br />
thought-out gifts. For example, paying for a class your<br />
loved one has wanted to take for a while.
help you feel better about yourself.<br />
4. Gifts<br />
With gifts as your love language for your self-care<br />
language, you are drawn towards activities that<br />
allow you to satisfy your own desires. In other words,<br />
you love rewarding yourself by taking yourself<br />
on a vacation or staycation, buying yourself your<br />
favourite dessert, buying yourself a new outfit or<br />
even some flowers.<br />
5. Acts of Service<br />
If your love language comprise acts of service,<br />
your self-care language draws you to activities<br />
that actually require you to do something. Your<br />
personal motto may as well be that actions speak<br />
louder than words so you can do activities such<br />
as gardening, baking, or even redecorating your<br />
house for self-care.<br />
It is important for us to part in self-care activities<br />
as they help improve control stress, improve our<br />
overall well being <strong>and</strong> health.<br />
5. Acts of Service<br />
This love language means you like it when your loved<br />
ones do things for you, such as cooking because they<br />
know it will make you happy.<br />
Self-care is a way of showing love to yourself. If<br />
you can not love yourself, there is no way you can<br />
love others around you. It’s important to prioritise<br />
yourself mentally, emotionally <strong>and</strong> physically that<br />
way you can be there for others. Practising your selfcare<br />
might be something as simple as taking a fiveminute<br />
power nap during your lunch break at work.<br />
Once you have figured out how you want others to<br />
love you, Its easier for you to determine your self-care<br />
language works best for you.<br />
How does your love language influence your self-care<br />
language?<br />
1. Touch<br />
You are drawn to activities that are physical. Massages,<br />
getting a manicure or pedicure for yourself or cuddling<br />
with your pet,<br />
2. Quality Time<br />
You like activities that require you to be present. Reading<br />
a book, going for a date with your friends or partner,<br />
meditating, journaling or even something as simple as<br />
taking a bath.<br />
3. Words of Affirmation<br />
You are drawn to activities that help improve your mental<br />
state. Saying your affirmations to yourself, writing letters<br />
to yourself, making a list of things you are grateful for,<br />
reading your favourite quotes that keep you inspired <strong>and</strong><br />
ABOUT THE AUTHOR<br />
Mutazindwa N. Amirah, a budding writer <strong>and</strong> blogger,<br />
currently studies at the Amity University Dubai. She<br />
is pursuing a Bachelor of Arts in Journalism <strong>and</strong> Mass<br />
Communication. She is interested in fashion, food<br />
<strong>and</strong> travel <strong>and</strong> dreams of being a news anchor in the<br />
future. She believes in sharing the wonderful <strong>and</strong><br />
diverse stories of people, <strong>and</strong> this led her to choose<br />
a career path of a writer <strong>and</strong> a journalist.<br />
85
WEALTH<br />
CONSCIOUSNESS<br />
86
How many times have you heard that rich<br />
people aren’t to be trusted, are dishonest,<br />
greedy <strong>and</strong> steal money? Or that thay can’t<br />
be spritual? Some people also say that you<br />
can’t follow your passion or purpose <strong>and</strong><br />
be rich at the same time. Some say that<br />
successful lpeople are also just plain lucky.<br />
A couple of years ago, I was sitting in my<br />
home office reading the Secrets of the<br />
Millionaire Mind by T Harv Eker. When I<br />
finished the book, the first thought that<br />
came up was how so many successful<br />
people write books describing their journey,<br />
<strong>and</strong> generously sharing all their insights <strong>and</strong><br />
wisdom. Aren’t they worried that if people<br />
know their secrets, their piece of the pie<br />
might get less?<br />
My question clashed with so many beliefs<br />
that had been planted deep within my<br />
subconscious mind-beliefs that were either<br />
created as a result of hearing some of<br />
those statements or as a result of making<br />
my own childhood deductions based on<br />
what I would see. I didn’t underst<strong>and</strong> it<br />
fully at the time, but looking back, I can<br />
now underst<strong>and</strong> why some patterns kept<br />
showing up in my life. Many of the actions<br />
I was taking <strong>and</strong> my decisions were being<br />
impacted by those beliefs, without me even<br />
realising it.<br />
Our experience of reality is based on our<br />
beliefs, thoughts, opinions <strong>and</strong> perceptions.<br />
Which brings me to wealth consciousnesswhat<br />
is it all about? It’s about shifting away<br />
from a scarcity mindset <strong>and</strong> cultivating an<br />
abundance mindset. It’s about realising that<br />
the supply of abundance is unlimited, <strong>and</strong><br />
that tapping into that flow of abundance is<br />
every single person’s birthright.<br />
Why is creating this mindset shift important?<br />
It is because all these limiting beliefs<br />
that have been placed in our mind are<br />
preventing us from acquiring the material<br />
wealth that is meant for us because we’ve<br />
created resistance to it, we’ve created a<br />
block. We are st<strong>and</strong>ing in the way of our<br />
own flow of abundance!<br />
You might be thinking, “Why would I want<br />
to self sabotage myself?” Sometimes, it’s<br />
easier to place blame on external factors<br />
than take accountability for our own role in<br />
the situation. Sometimes, it’s not something<br />
we do intentionally. It’s our mind working on<br />
autopilot. We’ve heard these statements so<br />
much that we’ve started to mistake them for<br />
the objective truth.<br />
Let’s bust some of these myths right now.<br />
Myth 1: In order for a person to acquire a<br />
lot of business, they need to be trustworthy.<br />
Why? It is because you’re definitely not<br />
going to be doing business with someone<br />
who is not trustworthy, so rich people can<br />
be trustworthy.<br />
Myth 2: All these successful people share<br />
their tips through speaking at seminars<br />
<strong>and</strong> writing books bust another myth that<br />
they aren’t generous. Generosity is about<br />
sharing your blessings, whether it’s sharing<br />
money or experiences so rich people are<br />
generous.<br />
Myth 3: Successful people are lucky. Did<br />
you know that Milton Hershey started three<br />
c<strong>and</strong>y companies before Hershey’s? Arianna<br />
Huffington got rejected by 36 publishers.<br />
Sir James Dyson failed 5,126 times over<br />
the course of 15 years before creating the<br />
eponymous best-selling bagless vacuum<br />
cleaner. Oprah Winfrey was fired from her first<br />
TV job as an anchor in Baltimore. Stephen<br />
King had his first book Carrie rejected 30<br />
times. It’s definitely not about luck.<br />
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Imagine abundance as a never ending river. It is always<br />
flowing <strong>and</strong> there is an unlimited supply of it. Every limiting<br />
belief that we have is like placing a brick in the river. The<br />
more limiting beliefs we have, the taller the brick wall gets,<br />
until it eventually starts to block the flow of water from<br />
passing through, thus blocking abundance all together.<br />
The first step is acknowledging the limiting beliefs <strong>and</strong> the<br />
impact it has on our life.<br />
The second step is to get intentional <strong>and</strong> take action.<br />
To remove the limiting beliefs, <strong>and</strong> replace them with<br />
empowering beliefs such as I can follow my life purpose<br />
<strong>and</strong> be successful, I can have success <strong>and</strong> meaning, I can<br />
tap into the supply of abundance, <strong>and</strong> I am worthy <strong>and</strong><br />
deserving of abundance.<br />
Lastly, whenever we see rich people, let us bless them.<br />
When we see someone have a nice house, let us bless<br />
them <strong>and</strong> their house. When we see someone have a<br />
nice car, let us bless them <strong>and</strong> their car. Comparison <strong>and</strong><br />
jealousy are both limiting beliefs as they focus on lack, on<br />
what is missing, rather than the potential of what could be.<br />
This practice of sending blessings to those who have what<br />
we desire, allows us to focus on abundance rather than<br />
scarcity. Remember, what you focus on exp<strong>and</strong>s.<br />
<strong>About</strong> the author<br />
Tannaz Hosseinpour, founder of Minutes on Growth Coaching, is a Dubai-based certified<br />
life coach specialising in mindset <strong>and</strong> relationships. She helps millennials manifest<br />
<strong>and</strong> cultivate empowered lives through one-on-one coaching, online programs,<br />
podcast episodes <strong>and</strong> social media content. She is the host of her self-improvement<br />
podcast, Minutes on Growth, available on Spotify, Apple <strong>and</strong> Google Podcast. She<br />
holds a Masters of Law degree in alternative dispute resolution, specialising in family<br />
mediation. Since 2017, she is also the CEO <strong>and</strong> founder of TP Education Consultants,<br />
an educational consultancy firm based in Toronto, Tehran <strong>and</strong> Dubai.<br />
Website: www.minutesongrowth.com<br />
Facebook: www.facebook.com/minutesongrowth<br />
88
GETTING<br />
WARM ON<br />
CLIMATE<br />
ACTION<br />
This is a call to action to all businesses to learn from<br />
the global p<strong>and</strong>emic of 2020 when it comes to their<br />
contribution to the climate crisis.<br />
Last year, it seemed as if the climate crisis was the most<br />
pressing issue faced by the world at large. Around<br />
the globe, younger citizens went to the streets to<br />
voice their concerns for the environment they would<br />
grow up in. Older generations took note <strong>and</strong> began<br />
to tackle the issue with a never-before-seen sense of<br />
urgency. Businesses also noticed, <strong>and</strong> those pivoting<br />
to sustainable practices rose in favour. Reusable goods<br />
took over from their disposable counterparts <strong>and</strong> the<br />
war on plastic kicked into high gear.<br />
This year, the climate crisis appears to have taken a<br />
backseat, <strong>and</strong> the p<strong>and</strong>emic ripped through the globe<br />
<strong>and</strong> upended our daily lives in a matter of weeks. An<br />
unprecedented incident, it forced us out of our bubble<br />
of complacency <strong>and</strong> into a new existence where safety<br />
was not an afterthought. Though our attention has been<br />
diverted, the climate crisis is still existent, <strong>and</strong> these<br />
issues should remain front <strong>and</strong> centre.<br />
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While COVID-19 has proved to be a major thorn in the<br />
sides for businesses worldwide, it has also revealed our<br />
collective capacity to adapt <strong>and</strong> innovate in very trying<br />
circumstances in the face of imminent danger. The forced<br />
slowdown in economic activity caused global emissions<br />
to experience the largest single-year reduction since<br />
the end of World War II. The overall lesson here is that<br />
effective change is not only possible, it is possible right<br />
now. The same urgency can be applied to the climate<br />
crisis, without waiting for the situation to reach breaking<br />
point.<br />
How should businesses approach their individual energy<br />
policies in response to this looming threat? Whether you<br />
acknowledge it or not, the climate crisis is here to stay.<br />
There is no vaccine. A lot of irreparable damage has<br />
already been done, <strong>and</strong> now it is a matter of using all<br />
our available resources to at least prevent further harm.<br />
I work with SMEs in the country, primarily in<br />
underst<strong>and</strong>ing their level of awareness of the UN SDGs.<br />
The Sustainable Development Goals (SDGs), also known<br />
as the Global Goals, were adopted by all United Nations<br />
Member States in 2015 as a universal call to action to end<br />
poverty, protect the planet <strong>and</strong> ensure that all people<br />
enjoy peace <strong>and</strong> prosperity by 2030. (There are 17 goals<br />
in all with Goal No. 13 dedicated to climate action).<br />
What I’ve noticed is that even with multiple industries<br />
<strong>and</strong> country-specific initiatives running parallel to global<br />
efforts, there is a major gap in awareness among SMEs<br />
in the country. Ignorance breeds inaction, <strong>and</strong> that is<br />
the single largest deterrent to any ground being made<br />
towards this pressing issue.<br />
Here are three steps that all UAE companies can put in<br />
place to do their part in tackling global warming <strong>and</strong><br />
climate change immediately.<br />
STAY INFORMED AND BUILD A CULTURE OF<br />
AWARENESS<br />
1. Visit the official UAE SDG portal for information<br />
on all the 17 SDGs as well as the various initiatives<br />
<strong>and</strong> projects underway. This way, you are aware of<br />
the progress the UAE is making, <strong>and</strong> your business<br />
has the opportunity to take part in these initiatives<br />
as well.<br />
2. Make these initiatives a part of your company’s<br />
mission statement <strong>and</strong> cascade updates to your<br />
employees regularly.<br />
3. Publicise your company’s effort in tackling these<br />
issues <strong>and</strong> your contributions. This will solidify<br />
br<strong>and</strong> loyalty with your customers.<br />
4. Wherever possible raise awareness among your<br />
employees, stakeholders <strong>and</strong> clients.<br />
MONITOR AND REDUCE ENERGY CONSUMPTION<br />
With the lockdown, you’ve likely already witnessed a<br />
reduction in your company’s energy bill, <strong>and</strong> know that<br />
your workforce is slowly gearing towards returning to<br />
their offices, it’s time to keep that momentum going.<br />
1. Turning off the lights in the office in the evening,<br />
slightly lowering the heating or the air conditioning or<br />
taking devices off the plugs when it’s not needed are<br />
some good actions companies can implement.<br />
2. If your offices have elaborate water features,<br />
regularly check to make sure there are no leaks<br />
<strong>and</strong> unnecessary water wastage. Remember, that<br />
2.2 million people around the world lack access to<br />
safe, clean drinking water.<br />
3. Switch to solar-powered lighting options in spaces<br />
like hallways <strong>and</strong> car parks.<br />
4. Invest in smart monitoring solutions that can give you<br />
the most energy-efficient use of your office spaces.<br />
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MONITOR WASTE<br />
Whether it is the industrial waste of a large company<br />
or the paper waste of an SME of the tertiary sector, all<br />
companies produce waste. When developing wastereduction<br />
strategies, focus your efforts on reducing,<br />
reusing <strong>and</strong> recycling—in that order<br />
1. Strive to go 100% percent paperless, reducing<br />
the number of prints, reusing papers as drafts,<br />
sort waste for recycling correctly (Refer the Dubai<br />
Paperless Strategy)<br />
2. Donate old electronics <strong>and</strong> office furniture, <strong>and</strong> use<br />
packaging material that is reusable, compostable<br />
or recyclable.<br />
3. Use mugs <strong>and</strong> other kitchen crockery in your<br />
pantry spaces, as opposed to disposable cups,<br />
plates, stirrers <strong>and</strong> coffee capsules.<br />
4. Choose suppliers that are committed to, <strong>and</strong><br />
publicise their environment-friendly efforts in<br />
delivering services to your business.<br />
5. Optimise employee transport, encouraging public<br />
transport or carpooling options.<br />
The planet <strong>and</strong> capitalism don’t have to be at odds.<br />
By minimising the carbon footprint of your business,<br />
you can cut energy costs, improve employee<br />
morale, build your br<strong>and</strong>’s reputation as a leader in<br />
sustainability <strong>and</strong> even increase your bottom line—all<br />
while protecting the resources <strong>and</strong> planet we need to<br />
operate <strong>and</strong> thrive.<br />
<strong>About</strong> the Author<br />
MOHAMED ISMAIL FARAH<br />
Artist, content creator<br />
<strong>and</strong> consultant<br />
Mohamed is a creative, driven <strong>and</strong> articulate individual with 10 years of work<br />
experience, primarily in Finance <strong>and</strong> International Trade <strong>and</strong> Development,<br />
having previously worked in roles in Marketing, Sales, Project Management,<br />
Process Management, Customer Experience <strong>and</strong> Retail Banking for HSBC Middle<br />
East.<br />
On a personal level, Mohamed cares deeply <strong>and</strong> passionately about art,<br />
artistic expression <strong>and</strong> especially art education. He paints, illustrates, sketches,<br />
designs <strong>and</strong> sculpts. Mohamed is also very big on sustainable development <strong>and</strong><br />
corporate sustainability, having taken part <strong>and</strong> spearheaded a range of initiatives<br />
aiming to contribute to the SDGs (United Nations Sustainable Development<br />
Goals), a universal call adopted by all United Nations Member States in 2015,<br />
to end poverty, protect the planet <strong>and</strong> ensure that all people enjoy peace <strong>and</strong><br />
prosperity by 2030.<br />
Mohamed is currently engaged in supporting innovative enterprises to exp<strong>and</strong><br />
their br<strong>and</strong>’s footprint to the UAE.<br />
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FOOD<br />
FRENCH<br />
FRIES<br />
AROUND<br />
THE WORLD<br />
French fries, also known as chips in some<br />
countries, are among the most cherished<br />
foods across the globe. Who would’ve<br />
thought that a humble potato dish hailing<br />
from Belgium could etch such a lasting<br />
impression in modern culture? It is said that<br />
the average person can consume up to 30<br />
pounds (13 kg) of fries in a single year!<br />
Whilst this may be a French dish by name,<br />
French fries date back to the late 1600s to<br />
a quaint village in Meuse Valley, Belgium.<br />
This delectable food was created by the<br />
genius of the local fishers who would<br />
substitute potatoes for fish when rivers<br />
were frozen over during winter. Just as<br />
they would fry their fish, so they did their<br />
potatoes; <strong>and</strong> this was just the beginning<br />
of a tasty crusade.<br />
As the French fry has touched most, if not all,<br />
parts of the world with its savouring flavour,<br />
the renditions that have come about are<br />
nothing short of a palatal sensation. From<br />
Masala to honey, to mayonnaise, plain fries<br />
have become a canvas, open to a variety of<br />
tinctures <strong>and</strong> tastes. What follows are some<br />
displays of how people around the world<br />
enjoy their French fries.<br />
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1. Kenya - Masala Chips<br />
Masala Chips are a savoured food for Kenyans, <strong>and</strong> they<br />
pack quite the punch! These fries are usually coated in<br />
a piquant mix of spices such as; chilli powder, ground<br />
cumin <strong>and</strong> cori<strong>and</strong>er, <strong>and</strong> they are generously fried in an<br />
oil infused with ginger <strong>and</strong> garlic paste. Best eaten hot,<br />
they serve a spicy bite.<br />
2. South Africa - Slap Chips<br />
Slap (pronounced “slup”) is an Afrikaans word that<br />
means soft, so describing the delicate taste of these<br />
fries. South African slap chips are thickly cut, twice-fried<br />
<strong>and</strong> dressed lavishly in vinegar <strong>and</strong> salt. The simplicity of<br />
these fries allow them to be accompanied by a variety of<br />
relishes <strong>and</strong> s<strong>and</strong>wiches, but as they are often served in<br />
generous portions, they are gladly enjoyed alone.<br />
3. India - Finger Chips<br />
Truth be told, with India in the mix, flavours are<br />
innumerable; hence why their finger chips are a great<br />
example of flavour assortment. If a crispier bite is<br />
preferred, there are recipes that call for a wheat flour<br />
coating to ensure just that. If a spicy taste is desired,<br />
a dash of chaat masala <strong>and</strong> chilli powder can do all<br />
the work, all that’s next is coupling the fries with either<br />
ketchup, chutney, mayonnaise, or all of the above!<br />
4. Russia - Kartofel Fri<br />
This Russian take on French fries, takes the original fry<br />
<strong>and</strong> combines it with the tanginess of chopped onion<br />
by cooking the two together. That way the sharpness of<br />
the onion is mellowed down by the satiating starch of<br />
the fry, proves it to be a delectable combo worth trying.<br />
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5. Bulgaria - Kartofi Sus Sirene<br />
Kartofi sus Sirene is translated from Bulgarian to mean<br />
“chips with cheese”. Despite it not being a tourist staple,<br />
it is cherished throughout the country. Simplicity is the<br />
ultimate sophistication manifested in the assembling of<br />
these fries; seasoned with salt <strong>and</strong> pepper <strong>and</strong> topped<br />
with an extravagant helping of Sirene cheese, which has<br />
been likened to the salty-lemony taste of Feta.<br />
6. South Korea - Honey butter fries<br />
A famous fast food restaurant in South Korea launched<br />
its honey butter fries which got immense attention from<br />
the public. Eventually, the skinny fries covered in butter<br />
<strong>and</strong> honey, garnered so much attention that South<br />
Korean youth would order massive amounts <strong>and</strong> come<br />
together for honey butter fry parties.<br />
7. Japan - Furaido Potato<br />
Japanese French fries enjoy an easy seasoning of<br />
seaweed, sesame seeds <strong>and</strong> Katsuobushi; also known<br />
as, Bonito flakes, which is a dried, smoked Skipjack tuna<br />
that has been fermented <strong>and</strong> exudes a salty <strong>and</strong> garlic<br />
taste.<br />
8. Vietnam - Khoai Tay Chien<br />
While Vietnam boasts an array of French fry recipes<br />
such as; french fries with milk <strong>and</strong>/or butter, their most<br />
renowned one is their fry combination with butter <strong>and</strong><br />
sugar. Here is another sweet spin-off to a popularly salty<br />
dish; almost making French fries viable for dessert!<br />
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9. Spain - Patatas Bravas<br />
After ticking off tapas <strong>and</strong> drinks on the list of things<br />
to eat in Spain, be sure to feast on these chunky fries.<br />
Patatas Bravas is a common Spanish delicacy that<br />
contrasts the familiar slim <strong>and</strong> long french fry; instead,<br />
they are bite-sized cubes of deliciousness. They are<br />
drizzled with a spicy sauce along with garlic aioli <strong>and</strong><br />
topped with smoked paprika <strong>and</strong> green herbs such as<br />
chives.<br />
10. Belgium - Frites<br />
As Belgium is the birthplace of the French fry, its current<br />
way of eating fries gives insight into the rich history of<br />
this remarkable food. Also known as frites, these thick,<br />
double-fried bites of salted potato glory are served<br />
hot, normally in a cone <strong>and</strong> popularly topped with a<br />
generous dollop of mayonnaise.<br />
11. Netherl<strong>and</strong>s - Patatje Oorlog<br />
Patatje Oorlog is Dutch that translates to mean “chips<br />
at war”. Indeed, there is a battle of flavours taking place<br />
in this Dutch classic; fries are topped with mayonnaise,<br />
chopped raw onion <strong>and</strong> a peanut sauce. While this may<br />
seem like a peculiar combination, it is very much dear to<br />
the palates that enjoy it.<br />
12. France - Pommes Frites<br />
While there’s a bit of banter going on behind the scenes<br />
between the French <strong>and</strong> the Belgians, over the origin<br />
of French fries, the French pride themselves in a more<br />
chic version of the recipe. Pomme Frites are known to<br />
be much thinner <strong>and</strong> longer, keeping strictly to size<br />
uniformity. The precision in the method creates evenly<br />
<strong>and</strong> equally browned fries ready to be tossed in sea salt<br />
<strong>and</strong> freshly ground pepper.<br />
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13. United Kingdom - Fish & Chips<br />
Fish <strong>and</strong> chips have proved to be an iconic duo that<br />
goes h<strong>and</strong>-in-h<strong>and</strong>; what was once a staple in the UK<br />
alone has spread far <strong>and</strong> wide. These fries are much<br />
thicker with a softer inside encased by a crispy layer.<br />
Simply salted <strong>and</strong> spared some vinegar <strong>and</strong> one can dig<br />
in!<br />
14. Irel<strong>and</strong> - Curry Chips<br />
Irel<strong>and</strong> has taken French fries <strong>and</strong> turned into a staple<br />
for avid pub-goers, mostly because of its generous<br />
helping of sauce over some freshly served fries. Albeit,<br />
the curry that drips off the fries isn’t the typical spicy<br />
curry, it makes a great companion for some sharp<br />
cheddar cheese which is popularly grated over the hot<br />
sauce, creating an even richer portion of fries, be sure to<br />
bring a serviette.<br />
15. Canada - Poutine<br />
Aside from maple leaves, Poutine is the ultimate<br />
Canadian trademark; a feast for the eyes first, then for<br />
the tongue as it experiences its flavours. Some good ol’<br />
fries blanketed by a savoury gravy sprinkled with cheese<br />
curds, indulgent, comforting <strong>and</strong> filling.<br />
16. United States - French Fries<br />
While the US boasts that President Thomas Jefferson<br />
brought French fry into worldwide popularity, they<br />
enjoy a batch of fries that are far from the norm. Double<br />
fried skinny fries are smothered in a deluge of American<br />
cheese, caramelised onion <strong>and</strong> thous<strong>and</strong> isl<strong>and</strong>s<br />
dressing sauce. How’s that for untamed?<br />
The eminence of French fries in the modern diet continues to grow, <strong>and</strong> it is quite interesting to see how people around<br />
the world are diversifying the once ‘only-salty’ dish into something that gives hints of their culture <strong>and</strong> tastes.<br />
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FITNESS<br />
7 Ways to<br />
Improve<br />
Cardiovascular<br />
Fitness<br />
The cardiovascular system, also known<br />
as the circulatory system, is made up<br />
of the heart <strong>and</strong> the blood vessels. Its<br />
main job is to pump <strong>and</strong> circulate blood<br />
throughout the body. More specifically,<br />
the cardiovascular system is responsible<br />
for delivering nutrients <strong>and</strong> essential<br />
materials to sustain life, namely oxygen,<br />
to the cells in your body. It is also<br />
responsible for removing waste materials<br />
from the body.<br />
The cardiovascular system has three<br />
primary functions: transportation of<br />
materials, protection from pathogens,<br />
<strong>and</strong> regulation of the body’s<br />
homeostasis. Learning more about how<br />
the cardiovascular system functions will<br />
help us underst<strong>and</strong> how to maintain our<br />
overall health <strong>and</strong> fitness.<br />
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Transportation<br />
The cardiovascular system<br />
transports blood to almost all<br />
of the body’s tissues. The blood<br />
delivers essential nutrients <strong>and</strong><br />
oxygen <strong>and</strong> removes wastes <strong>and</strong><br />
carbon dioxide to be processed or<br />
removed from the body. Hormones<br />
are transported throughout the<br />
body via the blood’s liquid plasma.<br />
Protection<br />
The cardiovascular system protects<br />
the body through its white blood<br />
cells. White blood cells clean up<br />
cellular debris <strong>and</strong> fight pathogens<br />
that have entered the body.<br />
Platelets <strong>and</strong> red blood cells form<br />
scabs to seal wounds <strong>and</strong> prevent<br />
pathogens from entering the body<br />
<strong>and</strong> liquids from leaking out. Blood<br />
also carries antibodies that provide<br />
specific immunity to pathogens<br />
that the body has previously been<br />
exposed to or has been vaccinated<br />
against.<br />
Regulation<br />
The cardiovascular system is<br />
instrumental in the body’s ability<br />
to maintain homeostatic control of<br />
several internal conditions. Blood<br />
vessels help maintain a stable body<br />
temperature by controlling the<br />
blood flow to the surface of the skin.<br />
Blood vessels near the skin’s surface<br />
open during times of overheating<br />
to allow hot blood to dump its<br />
heat into the body’s surroundings.<br />
In the case of hypothermia, these<br />
blood vessels constrict to keep<br />
blood flowing only to vital organs<br />
in the body’s core. Blood also helps<br />
balance the body’s pH due to the<br />
presence of bicarbonate ions, which<br />
act as a buffer solution. Finally, the<br />
albumins in blood plasma help to<br />
balance the osmotic concentration<br />
of the body’s cells by maintaining<br />
an isotonic environment.<br />
Why Do You Need Cardio in the<br />
First Place?<br />
• Ward off heart disease<br />
• Manage your weight<br />
• Mood improvement<br />
• Live longer<br />
When most people think of<br />
cardiovascular (cardio) exercises,<br />
the first activities that come to<br />
mind are running, cycling, or<br />
swimming. Yes, these are great<br />
ways to get your heart rate up, but<br />
not everyone enjoys them. Cardio<br />
should be a key part of your healthy<br />
lifestyle. Luckily, there’s no “onesize-fits-all”<br />
approach.<br />
If you’re looking to incorporate<br />
more cardio into your exercise<br />
routine, don’t be intimidated by<br />
the seasoned marathon runners<br />
you see around you. Heart-healthy<br />
workouts don’t have to involve<br />
spending hours on the treadmill<br />
or running marathons. There are<br />
plenty of fun <strong>and</strong> creative ways<br />
to get your cardio in <strong>and</strong> actually<br />
enjoy it. Here are 7 ways:<br />
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1. Skipping<br />
Skipping is great for your overall fitness, whether it’s part<br />
of a warm-up or included in your main exercise session.<br />
Skipping has to be one of the cheapest exercises available.<br />
You need minimal equipment, minimal space <strong>and</strong> you can<br />
practise just about anywhere — indoors or out. Skipping<br />
not only supports cardiovascular fitness but also leg<br />
strength, stamina, coordination, bone strength, balance,<br />
agility, flexibility <strong>and</strong> endurance.<br />
2. Dancing<br />
There’s something about grooving to the sound of music<br />
that seems to take all of our cares away. Maybe it’s the beat<br />
of your favourite tunes or the heart-pumping workout that<br />
gets you up <strong>and</strong> off the couch. Or perhaps it’s the challenge<br />
of mastering the more complicated moves that brings you<br />
so much joy. Regardless of your reasons, one thing’s for<br />
sure: the physical, mental, <strong>and</strong> emotional health benefits<br />
of dancing are endless. Dancing can help you lose weight,<br />
stay flexible, reduce stress, make friends <strong>and</strong> more.<br />
3. Power walking/Speed walking<br />
Power walking is known to lower your risk for diabetes <strong>and</strong><br />
high blood pressure. It is a great way to stay fit, improve your<br />
heart <strong>and</strong> joint health, <strong>and</strong> boost your mental wellbeing.<br />
4. Boxing<br />
Boxing is one of the best cardio-respiratory workouts you<br />
can do. The fitness of a boxer is often unparalleled in sports.<br />
Boxing is also a great way to improve bone strength, relieve<br />
stress, improve balance, h<strong>and</strong>-eye coordination <strong>and</strong> body<br />
composition.<br />
5. Hula Hooping<br />
Hula hooping exercises can be so much fun. They are a<br />
great way to burn calories, build strength, get rid of the<br />
belly fat, <strong>and</strong> also fight mental illnesses like depression.<br />
All you need is a hula hoop, comfortable clothes <strong>and</strong> 30<br />
minutes of your time.<br />
6. Jumping Jacks<br />
There is no doubt that one of the best parts of doing<br />
jumping jacks on a regular basis is that they are great for<br />
your cardiovascular health. They are also free.<br />
7. Stairs<br />
While most exercises might not seem like your cup of tea,<br />
there’s one type of exercise which is highly beneficial <strong>and</strong><br />
requires you to do very little: climbing stairs.<br />
When compared to running <strong>and</strong> walking, climbing stairs<br />
burns a lot more calories. It engages all the abdominal<br />
muscles, stimulates organs, activates the spine <strong>and</strong> reduces<br />
the risk of knee, leg <strong>and</strong> ankle injuries. What’s more,<br />
climbing stairs is something that can be done no matter<br />
the season.<br />
99
100<br />
SAADIYAT ROTANA RESORT & VILLAS<br />
SAADIYAT ISLAND, ABU DHABI<br />
UNITED ARAB EMIRATES<br />
T: +971 2 697 0000 | F: +971 2 697 0123
TRAVEL<br />
OUT AND ABOUT FOR<br />
THE BEST UAE SPAS<br />
2020 has been both a mentally <strong>and</strong> physically<br />
draining year for all of us. That’s why we<br />
all need a spa day or vacation to help us<br />
recharge <strong>and</strong> reconnect. We are listing the<br />
best award-winning spas in the United Arab<br />
Emirates that will help you relax <strong>and</strong> forget<br />
the troubles of the world with their carefully<br />
crafted treatments <strong>and</strong> relaxing ambience<br />
that will leave you feeling pampered like the<br />
royalty you are.<br />
Talise Ottoman Spa<br />
For the Ottoman Experience.<br />
The Talise Ottoman Spa, one of the ultimate luxury spas in<br />
the world, is located at Jumeirah Zabeel Saray. The spa has<br />
an ethereal Ottoman ambience, <strong>and</strong> offers services such as<br />
cryotherapy, signature treatments, organic treatments <strong>and</strong><br />
a variety of ultra-relaxing massages. Choose from an exotic<br />
Thai massage, reflexology treatments, Ancient Hot Stone,<br />
Balinese massage, Mother-to-be-Massage for mothers<br />
expecting little bundles of joy, <strong>and</strong> a Couples Experience<br />
Side-by-Side massage for you <strong>and</strong> your partner.<br />
This globally acclaimed award-winning spa will treat<br />
you to a range of luxury amenities, with notable ones<br />
popular for tourists <strong>and</strong> bloggers such as the Turkish<br />
Hammam, Thalassotherapy Pools <strong>and</strong> Snow Room. The<br />
staff are extremely attentive, leaving you feeling like a<br />
princess or prince.<br />
What do we recommend?<br />
The Sultan’s Massage, which is a Talise Signature.<br />
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Armani SPA<br />
A Giorgio Armani design.<br />
In the heart of Dubai at 12,000 ft is the Armani Spa<br />
labelled as the World’s Best Hotel Spa of 2019. The spa<br />
is located at the Armani Hotel in Dubai <strong>and</strong> is designed<br />
to create an environment of peace <strong>and</strong> tranquillity. Each<br />
guest to the spa has a specially designed experience<br />
by Armani after consultation with a Spa Professional.<br />
The spa also offers outst<strong>and</strong>ing services in sequential<br />
thermal bathing, personal fitness for those looking to<br />
feel <strong>and</strong> look their best <strong>and</strong> also provides private areas<br />
for its exclusive customers to relax.<br />
If you are looking for a good deal, the Armani Spa offers<br />
complimentary sequential thermal bathing, access to its<br />
swimming pool with a panoramic view of the city plus a<br />
relaxation lounge experience for the customer that uses<br />
any of the Spa Collections.<br />
What do we recommend?<br />
For a full day of relaxation, we recommend the Full Day<br />
Armani/Spa Classic Collection that comes with a body<br />
massage, facial, body treatments of your choice, a<br />
manicure <strong>and</strong> pedicure with SPA lunch <strong>and</strong> dinner.<br />
ShuiQi Spa<br />
For The Best Spa Service<br />
Situated in the heart of Atlantis The Palm is the<br />
luxury ShuiQi Spa. It is the place for you to relax <strong>and</strong><br />
rejuvenate <strong>and</strong> gives you the freedom to discover<br />
yourself. The treatments at this luxurious spa are<br />
designed for both men <strong>and</strong> women. Choose from<br />
the Arabian Rose Ritual, Atlantis Legend, Sublime<br />
Illumination, Salt <strong>and</strong> Crystal, ESPa energy Balancing<br />
Treatment <strong>and</strong> so many others. The staff are very<br />
friendly <strong>and</strong> provide excellent service to the guests,<br />
helping them feel calm <strong>and</strong> relaxed.<br />
What do we recommend?<br />
Yoga at the lost chambers to help you reconnect with<br />
your mind, body <strong>and</strong> soul while being surrounded<br />
by over 65,000 marine animals. Now that’s an<br />
experience of a lifetime.<br />
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Nurai Spa at Zaya Nurai Isl<strong>and</strong>, Abu Dhabi<br />
For your Private Isl<strong>and</strong> Getaway<br />
The Nurai Spa is located on the private isl<strong>and</strong> Zaya Nurai<br />
Isl<strong>and</strong> in Abu Dhabi. It is the perfect place for a spa<br />
guest looking to relax <strong>and</strong> manage stress. The treatment<br />
rooms have beautiful views of the sea, making your spa<br />
experience luxurious.<br />
The Nurai Spa was designed with the relaxation <strong>and</strong><br />
wellbeing of the customer in mind. The spa offers<br />
beauty <strong>and</strong> body treatments that include massages,<br />
scrubs <strong>and</strong> wraps, facials, waxing <strong>and</strong> threading, <strong>and</strong> so<br />
much more. A visit to the Nurai Spa will rebalance one’s<br />
mind, body <strong>and</strong> spirit.<br />
What do we recommend?<br />
The Ayurveda Abhyanga Massage that will help improve<br />
blood circulation in your body <strong>and</strong> will leave your skin<br />
feeling soft <strong>and</strong> smooth.<br />
The Spa at M<strong>and</strong>arin Oriental Jumeirah, Dubai<br />
For You <strong>and</strong> Your Needs<br />
Overlooking the waters of the Arabian Gulf is the spa<br />
at M<strong>and</strong>arin Oriental Jumeirah. It is designed to cater<br />
to your needs as a customer by putting your physical,<br />
mental <strong>and</strong> emotional wellbeing at the centre of your<br />
spa visit. The treatments at the spa are influenced by<br />
the spa’s oriental heritage <strong>and</strong> UAE culture, creating<br />
an experience like no other. This spa offers treatments<br />
such as the Royal Saffron, Oriental Harmony, Blissful<br />
Marma <strong>and</strong> The signature VitaDrip all of which are<br />
tailored to improve your overall well being.<br />
What do we recommend?<br />
The Nomadic Sensory Journey has elements of<br />
Emirati drumming with soothing herbs that will help<br />
firm your skin <strong>and</strong> improve blood circulation in your<br />
body.<br />
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MOST<br />
UNIQUE<br />
HOTELS<br />
IN THE<br />
15WORLD<br />
We travel to explore new locations <strong>and</strong> discover cultures<br />
that will surely fulfil us. If you’re one that’s also looking for<br />
not just a relaxing but a memorable stay in your chosen<br />
destination, you must check out these 15 most unique<br />
hotels in the world.<br />
1. Bed Bookstore (Japan)<br />
The Bed Bookstore is a paradise for book lovers!<br />
This hotel looks like a used bookstore – with<br />
surprises. Wait until you slide open a bookshelf<br />
that will lead you to a nook design with a reading<br />
light. You can stay in one of the stacked cubbies;<br />
each is sufficient to accommodate one person. Just<br />
behind the bookshelves are books of up to 3,000<br />
titles. <strong>Out</strong>side the shelves is a common gathering<br />
<strong>and</strong> reading area.<br />
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2. Dromen Aan Zee<br />
(Netherl<strong>and</strong>s)<br />
This hotel celebrates the seafaring<br />
culture of Harlingen. Its guests<br />
can stay in a harbour crane 56 feet<br />
above the ground. The control<br />
rooms <strong>and</strong> machines of the harbour<br />
crane are now apartments offering<br />
guests with a fantastic view of the<br />
sea. Here, the guests can also enjoy<br />
the sight of the harbour’s daily<br />
routine while enjoying their meals.<br />
3. Golden Crown Levin Iglut<br />
(Finl<strong>and</strong>)<br />
Looking for a unique hotel? The<br />
Golden Crown Levin Iglut hotel<br />
might be just for you! It offers a<br />
panoramic <strong>and</strong> cosy ambience that<br />
fits a king. Especially if you love the<br />
northern lights, you should check-in<br />
in one of the igloo accommodations<br />
for families or couples. Every igloo<br />
is with a double bed, kitchenette, a<br />
full bath <strong>and</strong> what else not? It also<br />
offers you the perfect view of the<br />
aurora-like nowhere else can give.<br />
4. Palacio de Sal (Bolivia)<br />
When looking for a unique hotel, there is<br />
no doubt that the Palacio de Sal, which is<br />
built almost only in salt, is on the list. There<br />
is nothing more unique than the idea of<br />
using salt to create a luxury hotel in the<br />
middle of the desert. You can just imagine<br />
how it came to be that almost most of this<br />
48,500 sq. ft. creation was made using salt.<br />
That’s not all because even the furniture is.<br />
Each room is climate-controlled <strong>and</strong> with a<br />
private-tiled bath. Besides the uniqueness<br />
<strong>and</strong> remoteness of this hotel, other draws<br />
include its amazing star-filled sky <strong>and</strong> large<br />
salt flats.<br />
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5. Hotel Costa Verde (Costa Rica)<br />
Costa Verde has been designed <strong>and</strong> refined<br />
from time to time to offer guests a unique taste<br />
of what they call tropical luxury, featuring a<br />
jungle oasis for groups <strong>and</strong> families. This hotel<br />
offers a wide range of options, including on-site<br />
spa services or a vacation living. Guests can<br />
also choose from four different restaurants, each<br />
with a menu to cater to everyone’s unique taste.<br />
Costa Verde also features three luxurious cliffside<br />
pools with spacious rooms, bungalows,<br />
studios, <strong>and</strong> sundecks. All the rooms are with<br />
a balcony that provides guests with a rainforest<br />
canopy <strong>and</strong> long coastline view.<br />
6. Happy Nomads Village<br />
(Kyrgyzstan)<br />
Do you want to immerse in the culture<br />
<strong>and</strong> life of the Kyrgyz? You might want<br />
to check into the Happy Nomads<br />
Village that features three yurts <strong>and</strong><br />
that’s surrounded by amazing flower<br />
gardens. Every yurt or bozui is with<br />
heated floors <strong>and</strong> twin beds in which<br />
five people can be accommodated. Its<br />
interiors are simple with wall designs<br />
<strong>and</strong> lovely, colourful rugs. You can<br />
enjoy different activities, including a<br />
horseback ride into the countryside<br />
in the warm weather or skiing in the<br />
winter.<br />
7. Santos Express, Mossel Bay (South<br />
Africa)<br />
This hotel, which is remarkable for its 1902<br />
passenger train design, is only 100 feet<br />
away from Santos Beach <strong>and</strong> a few minutes<br />
of walk to the harbour, downtown <strong>and</strong><br />
Dias Museum complex. It has two royal<br />
suite cars, which are ideal for couples <strong>and</strong><br />
families looking to have the entire car for<br />
themselves. Santos Beach also is known<br />
for activities, such as boardwalk shopping<br />
<strong>and</strong> whale-watching.<br />
106
8. Burj Al Arab Jumeirah (Dubai)<br />
A definition of luxury, the iconic<br />
Burj Al Arab Jumeirah, is one of the<br />
world’s most renowned hotels. One<br />
of its primary draws is its sail-shaped<br />
structure <strong>and</strong> an underwater restaurant.<br />
It also has the very expensive $23,000<br />
per night royal suite.<br />
9. Treehouse Lodge Resort (Peru)<br />
Do you want to sleep with the sound<br />
of the Amazon rainforest? Check out<br />
the Treehouse Lodge Resort. You<br />
can only reach this place after an<br />
hour-long boat ride before climbing<br />
between 34 <strong>and</strong> 67 feet to one of the<br />
treehouses positioned right above the<br />
rich canopy. Many animals, including<br />
sloths, macaws, <strong>and</strong> monkeys, often<br />
also frequent this resort, making the<br />
experience more interesting.<br />
10. Jumbo Stay (Sweden)<br />
The Jumbo Stay offers guests a unique<br />
experience of staying in a converted 747-<br />
212B jumbo jet, literally. This hotel offers<br />
a memorable stay to guests, including<br />
families with children <strong>and</strong> business people.<br />
It is also popular because it’s in the Arl<strong>and</strong>a<br />
airport’s entrance.<br />
107
11. Manta Resort (Zanzibar)<br />
The hotel is famous for its location on a remote<br />
isl<strong>and</strong>, which is surrounded by majestic waters,<br />
offering visitors a unique stay. If you want to<br />
make your experience more memorable, you<br />
might want to book it’s underwater room, giving<br />
you a sight of marine life. The spotlights can be<br />
switched on at night to attract octopuses <strong>and</strong><br />
fishes, too.<br />
12. No Man’s Fort (UK)<br />
No Man’s Fort is one of the largest<br />
artificial forts built as a defence line<br />
versus enemies attacking Portsmouth<br />
<strong>and</strong> Solent. This hotel boasts 22<br />
different luxurious suites <strong>and</strong> rooms.<br />
The primary draws also include its<br />
wide range of activities <strong>and</strong> facilities.<br />
13. Giraffe Manor (Kenya)<br />
This boutique hotel has an elegant interior,<br />
lovely courtyards, <strong>and</strong> verdant green<br />
gardens. Some guests are reminded of the<br />
film <strong>Out</strong> of Africa; however, that’s not all<br />
because this place boasts its Rothschild<br />
giraffes that visit it every morning <strong>and</strong><br />
evening. They used to poke their necks<br />
into the windows to greet guests <strong>and</strong> hope<br />
for some treats.<br />
108
14. Sun Cruise Resort (South<br />
Korea)<br />
This tourist destination hotel is famous<br />
not only for its astounding sunrise view<br />
but also for its amazing cruise ship<br />
on l<strong>and</strong> design. You will be amazed<br />
by its position, being constructed on<br />
the mountain edge. You will feel as if<br />
you’re out at sea but without leaving<br />
your room. This resort offers guests<br />
with 211 rooms to choose from, hotelstyle<br />
<strong>and</strong> condominium-style.<br />
15. Conrad Maldives (Maldives)<br />
Have an adventure both above <strong>and</strong> below the Indian Ocean’s surface. This hotel, which is<br />
developed <strong>and</strong> built through the fusion of technology <strong>and</strong> modern design, offers guests with<br />
the Muraka, the world’s first underwater hotel villa.<br />
There you have the most unique hotels in the world that you must not miss if you’re looking<br />
for memorable accommodation <strong>and</strong> vacation. Which among them would you choose for your<br />
next getaway?<br />
109
FOR THE CULTURE<br />
DEAR<br />
BLACK<br />
WOMEN,<br />
YOUR MENTAL<br />
HEALTH MATTERS<br />
Now more than ever, we must focus on<br />
our mental health.<br />
As a Black woman, the p<strong>and</strong>emic, self-isolation,<br />
<strong>and</strong> racism have left me feeling mentally <strong>and</strong><br />
emotionally drained. While adapting to a new way<br />
of life <strong>and</strong> routine working from home this year, I<br />
found myself focusing more on my mental health.<br />
I had fallen victim to own my thoughts, reflecting<br />
on my life while trying to stay strong. Productivity<br />
was being shoved down our throats, <strong>and</strong> I hated<br />
it. Productivity memes were shared across social<br />
media shunning anyone who wasn’t working on<br />
a newfound hobby like reading a novel a day,<br />
starting a new business, baking banana bread, or<br />
working out constantly. There was pressure to stay<br />
productive, strong, <strong>and</strong> resilient when honestly<br />
the world as a whole was in shambles.<br />
Protests erupted around the world, <strong>and</strong><br />
conversations about systemic racism <strong>and</strong> racial bias<br />
against marginalised groups began. There was an<br />
ongoing dialogue that racism exists in all countries<br />
in one way or another, <strong>and</strong> the marginalisation<br />
<strong>and</strong>/or oppression of people of colour based<br />
on socially constructed racial hierarchy happens<br />
across most societies.<br />
110
I found myself triggered by the thought<br />
of police brutality against a Black woman<br />
remembering the trauma I experienced when<br />
the police pulled me over during the summer<br />
of 2015. I was driving to Atlanta from Virginia<br />
<strong>and</strong> was pulled over in South Carolina by a<br />
state trooper, harassed for over 2 hours, <strong>and</strong><br />
searched for drugs. Thankfully I made it out<br />
alive <strong>and</strong> unharmed physically, but during that<br />
moment of interrogation <strong>and</strong> harassment, I was<br />
made to feel lower than I’ve ever felt before.<br />
The more I was harassed by the police, the<br />
more I realised that this wasn’t just a routine<br />
traffic stop but that the police pulled me over<br />
because I was simply driving while Black. The<br />
assumption that I had firearms or drugs in my<br />
possession baffled me. The disrespect I felt by<br />
authorities who were supposed to protect <strong>and</strong><br />
serve, broke me down. I internalised the trauma<br />
so that I could remain strong not knowing that<br />
the death of Breonna Taylor years later would<br />
be the breaking point for my mental health as<br />
a Black woman.<br />
I was mentally exhausted, living in a world<br />
where I was simply judged by my skin colour. I<br />
was exhausted from carrying the burden of my<br />
ancestors who were beaten, raped, enslaved,<br />
<strong>and</strong> forced to live in a country that didn’t even<br />
consider them to be human. I was constantly<br />
feeling weighed down by the pain of other Black<br />
women around the world who were fighting<br />
to end systemic racism in their countries.<br />
The domestic workers in Lebanon dem<strong>and</strong><br />
accommodation, food, healthcare, <strong>and</strong> other<br />
support during an economic crisis. The women<br />
in Zimbabwe who were sexually assaulted by<br />
police <strong>and</strong> soldiers. The woman in America who<br />
dem<strong>and</strong>ed that major companies release their<br />
total number of Black employees for consumers<br />
to see. We constantly have to fight twice as hard<br />
to get even half of the respect we deserve. But<br />
I knew in order to survive this fight I had to put<br />
my self-care first. I immediately found a holistic<br />
therapist <strong>and</strong> started the journey of healing<br />
from my traumatic experiences. I realised I<br />
suppressed my feelings of anger <strong>and</strong> sadness<br />
for years, <strong>and</strong> the events of this past year<br />
had brought those feelings to the forefront. I<br />
was able to address my issues head-on with<br />
my therapist through a holistic approach that<br />
included spiritual counselling, meditation, <strong>and</strong><br />
journaling. Throughout my sessions with my<br />
therapist, I was vulnerable able to release the<br />
burdens that I held on to for so long. I felt like a<br />
weight was lifted from my shoulders.<br />
111
No matter how big or small, we all have our own stories<br />
or experiences of racism that we tucked away <strong>and</strong><br />
internalised to remain strong. Black women are forced<br />
to be strong, so we can fight to exist in a world that is<br />
constantly trying to dehumanise us. Systemic racism<br />
not only puts a strain on our wellbeing, finances, <strong>and</strong><br />
physical safety, but it also drains our mental health.<br />
But for us to remain healthy emotionally, we must<br />
make our mental health a priority.<br />
Black women, it’s time for us to stop, take a breath,<br />
<strong>and</strong> release the burdens of this world. It’s okay to<br />
give yourself permission to turn off the news <strong>and</strong><br />
unplug from social media when you feel anxious<br />
<strong>and</strong> overwhelmed. Do the things that bring you the<br />
balance you need to have a full cup to pour from. Pray,<br />
meditate, exercise, or seek therapy when you feel<br />
like the burdens of life are getting too heavy. You’re<br />
only human, <strong>and</strong> it’s okay to not feel okay. Taking a<br />
break doesn’t mean that you are weak, ignoring your<br />
responsibilities <strong>and</strong> don’t care, it means that you are<br />
putting your self-care <strong>and</strong> mental health first.<br />
ABOUT THE AUTHOR<br />
MONIQUE L. SPEARMAN is a freelance multi-faceted writer, curator <strong>and</strong> creator.<br />
Blending a passion for content creating, social media marketing, photography<br />
<strong>and</strong> travel, Monique created her blog website RaineyAmore.com in the spring<br />
of 2017 as a hobby. Raineyamore.com is a lifestyle, fashion, beauty <strong>and</strong> travel<br />
br<strong>and</strong> that encourages men <strong>and</strong> women from around the world to live their best<br />
lives, out-loud. Inspired by the aesthetics of different cultures, Monique wants<br />
to show the world, "Everything has beauty, but not everyone sees it!"<br />
112
JUST<br />
AS<br />
YOU<br />
LIKE<br />
William Shakespeare wrote plays like As you like<br />
it <strong>and</strong> The Merchant of Venice. These worldrenowned<br />
plays revolve on love <strong>and</strong> life. In the<br />
play As you like it, the main character Rosalind<br />
camouflaged herself as a boy shepherd to find <strong>and</strong><br />
save her love, Antonio.<br />
Today, the world is full of people like Rosalind.<br />
People will do anything to secure their jobs,<br />
marriage, friendships <strong>and</strong> social status. There are<br />
people who are disguising their true self <strong>and</strong> forced<br />
to live by the idea of just as they would like it. This<br />
toxic way of life, unlike Rosalind’s, might not end<br />
us in a happy ending since our lives are not written<br />
<strong>and</strong> framed by the ink <strong>and</strong> paper of a play.<br />
113
YOUR JOB AND<br />
YOURSELF<br />
Your job is important to your<br />
development as a person. You<br />
should work hard whatever<br />
position you have; however, it<br />
shouldn’t define what you are.<br />
Working in an organisation can<br />
be an intimidating process, so<br />
many people spend so much time<br />
fitting in rather than focusing on<br />
st<strong>and</strong>ing out <strong>and</strong> being the best<br />
version of themselves. There’s<br />
no right or wrong on showcasing<br />
your personality <strong>and</strong> beliefs while<br />
doing your job, but you need to<br />
make sure that you’re not breaking<br />
any of your company’s rules. Be<br />
yourself while st<strong>and</strong>ing out to fit<br />
into your role. Define your job as<br />
you would like.<br />
YOUR RELATIONSHIP<br />
AND YOURSELF<br />
Your approach with love <strong>and</strong><br />
relationship must be just as you<br />
like. Pretending to be someone<br />
that is not you will never work. The<br />
constant anxiety <strong>and</strong> covering up<br />
will only hurt you <strong>and</strong> the people<br />
around you. If you fail to be<br />
yourself, no one else will not be<br />
genuinely happy to be with you. Be<br />
true to yourself <strong>and</strong> to everyone,<br />
<strong>and</strong> eventually, you will find the<br />
right people who will accept <strong>and</strong><br />
treasure the real you.<br />
114
YOUR SOCIAL STATUS AND YOURSELF<br />
Building <strong>and</strong> maintaining your social status is difficult,<br />
especially if you keep on pretending like someone else.<br />
Modern technology, especially social media, is forcing<br />
people to fit themselves into the crowd. People are spending<br />
time on doing things they don’t normally do just to be<br />
accepted by their friends. One thing you should remember<br />
is if your friends don’t love you as you are, then they are not<br />
your real friends, <strong>and</strong> you shouldn’t be with them. You are<br />
the best when you are true to yourself <strong>and</strong> people who will<br />
like that are those you need to be in your life.<br />
There should be nothing to stop you from living the best of<br />
yourself. Every one of us has our own purpose <strong>and</strong> don’t force<br />
yourself to fit into a crowd that refuses to accept the real you.<br />
Don’t worry about things that you can’t change. Always keep in<br />
mind about what is right <strong>and</strong> fix the things you can. Seek the<br />
true wisdom <strong>and</strong> apply it to your life. It’s your own life: your own<br />
decision, mistakes, plans <strong>and</strong> dreams. We only have one life to<br />
live so cherish <strong>and</strong> get the best out of it by living just as you like.<br />
ABOUT THE AUTHOR<br />
JEROME DOUGLAS<br />
Jerome Douglas is a 27-year old trained teacher,<br />
poet <strong>and</strong> writer from the beautiful isl<strong>and</strong> of<br />
Jamaica. His personal philosophy is “If it is for me<br />
to be, then it is up to me.” He attended the Catholic<br />
College of M<strong>and</strong>eville in Jamaica. Additionally,<br />
he is a community builder <strong>and</strong> humanitarian who<br />
volunteers his time to help with the academic <strong>and</strong><br />
social well-being of people in his Central Jamaica<br />
community <strong>and</strong> surrounding areas.<br />
115
BOOK REVIEW<br />
THE 5 AM CLUB<br />
Take excellent care of the front end of your day, <strong>and</strong> the rest of your day will<br />
pretty much take care of itself. Own your morning. Elevate your life.<br />
116
Ever wondered how best you can achieve maximum<br />
productivity? The 5 AM Club might be just what you<br />
need to start your journey to effectively utilise the<br />
time you have during the day in order to guarantee<br />
success for yourself.<br />
The 5 AM Club was published in November of 2018<br />
by Robin Sharma. It was written over a period of four<br />
years <strong>and</strong> is both a work of fiction <strong>and</strong> a self-help<br />
book. The book’s tagline means the way you spend<br />
your mornings sets the pace for the rest of the day.<br />
SUMMARY OF THE BOOK<br />
The book begins with an entrepreneur whose<br />
business is in jeopardy, <strong>and</strong> so she decides to<br />
attend a self-help conference by the famous<br />
Spellbinder who is known for sharing success<br />
tips. The entrepreneur meets an artist who is also<br />
attending the same conference to learn ways in<br />
which he can fuel his creativity. They are approached<br />
by a homeless-looking man who turns out to be a<br />
billionaire <strong>and</strong> reveals that he was able to create his<br />
wealth because of the teachings he received from<br />
the Spellbinder.<br />
The billionaire offered to mentor both the<br />
entrepreneur <strong>and</strong> the artist, just like the Spellbinder<br />
did for him. In order for them to create a better<br />
future for themselves, he shared a very important<br />
tip: create a good morning routine. They decided<br />
to meet the following day at 5 AM. The journey to<br />
self-improvement <strong>and</strong> realisation begins.<br />
This book asserts the saying that the early bird<br />
catches the worm. The billionaire revealed to his<br />
new mentees that the secret to his success was,<br />
in fact, waking up at 5:00 AM every day. The most<br />
successful people in the world wake up at 5:00 AM<br />
as it gives them a competitive advantage over the<br />
rest of us who find it difficult to wake up really early<br />
in the morning.<br />
A common mistake in this modern age is the<br />
moment we wake up we get on our phones <strong>and</strong><br />
start scrolling through social media which in the long<br />
run has negative effects such as anxiety <strong>and</strong> stress.<br />
This is so because we are immediately bombarded<br />
with other people’s requests <strong>and</strong> to-do lists. The first<br />
hour when you get up from 5:00 AM to 6:00 AM<br />
gives you some alone time to take care of yourself<br />
<strong>and</strong> align your thoughts, do some exercises both<br />
physically <strong>and</strong> mentally which help ensure good<br />
health in the long run. This one hour will keep you<br />
both happy <strong>and</strong> peaceful throughout the day.<br />
LESSONS TAUGHT IN THE BOOK<br />
• 20/20/20 Formula<br />
The 20/20 rule says when you wake up at 5:00 AM in<br />
the morning, you should divide your first hour from<br />
5:00 AM - 6:00 PM with 20 minutes to move, 20<br />
minutes to reflect <strong>and</strong> 20 minutes to grow.<br />
For the MOVE pocket, you are supposed to take part<br />
in exercises that will result in the rise of dopamine in<br />
your body leading to an increase in energy levels,<br />
less stress <strong>and</strong> overall focus <strong>and</strong> productivity through<br />
your day.<br />
The REFLECT pocket is where you meditate, write in<br />
your journal <strong>and</strong> pray, which will result in you being<br />
happy <strong>and</strong> more aware leading to an increase in<br />
your creativity, positivity <strong>and</strong> even performance.<br />
The GROW pocket is where you develop your mind<br />
by reading books or listening to podcasts so as to<br />
deepen your knowledge <strong>and</strong> improve your mindset<br />
leading to personal growth <strong>and</strong> gaining inspiration<br />
from others.<br />
• Pre Sleep Ritual<br />
Early to bed early to rise is a statement we have all<br />
been told at least once in our lifetimes. It applies<br />
greatly in this scenario. In order for you to wake up<br />
early, you need to create a good sleep ritual so as<br />
to get a good night’s rest before the following day.<br />
Between 7:00 PM <strong>and</strong> 8:00 PM is when you are<br />
supposed to have your dinner which is then followed<br />
by switching off any gadgets such as phones,<br />
laptops <strong>and</strong> even tablets because if they are used<br />
our bodies are unable to melatonin which is the<br />
sleep-inducing hormone.<br />
Between 8:00 PM <strong>and</strong> 9:00 PM, you are supposed<br />
to catch up with your family, take a relaxing birth,<br />
meditate or even read a book. Then between 9:00<br />
PM <strong>and</strong> 10:00 PM you prepare to sleep. Practising<br />
a pre-sleep ritual will help you sleep wonderfully<br />
so that you don’t get sleep deprived for waking up<br />
early the following day.<br />
• Praise <strong>and</strong> Critique<br />
I think the writer delivered in terms of the topic he<br />
was writing about the importance of waking up<br />
early. I personally found the book to be a little wordy<br />
in terms of the storyline, which at times felt like a<br />
distraction from the main points of the book. This is<br />
definitely not a book for everyone; it requires you to<br />
be patient, <strong>and</strong> you might need to read it more than<br />
once to fully underst<strong>and</strong> it.<br />
Although I know <strong>and</strong> believe there is not only one<br />
route to success, I am inclined to join The 5 AM<br />
Club. Plus Robin Sharma’s clients are owners of 100<br />
companies, professional athletes <strong>and</strong> billionaires, so<br />
if it worked for them with some hard work persistence<br />
<strong>and</strong> commitment, it might work for you <strong>and</strong> me.<br />
“Anyway, let me simply say that the place where<br />
your greatest discomfort lies is also the spot where<br />
your largest opportunity lives.”<br />
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For more information <strong>and</strong> reservations, visit Jumeirah Zabeel Saray or call +971 4 453 0000.
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