doku.pub_swipe-to-unlock-the-primer-on-technology-and-business-strategy-mehta-agashe-detroja

How does Spotify recommend songs to you?
Every Monday morning, Spotify sends its listeners a playlist of 30 songs that
are, almost magically, perfectly tuned to their tastes. This playlist, called
Discover Weekly, has been a hit: within six months of launching in June
2015, it was streamed over 1.7 billion times. [145] But how does Spotify get to
know its 75 million users so intimately?
Spotify does employ music experts who hand-curate public playlists, [146] but
there’s no way they could do that for all 75 million Spotify users. Instead,
Spotify has turned to a computer algorithm they run every week. [147]
Spotify’s algorithm for automatically recommending songs for you. Source:
Quartz [148]