doku.pub_swipe-to-unlock-the-primer-on-technology-and-business-strategy-mehta-agashe-detroja
made by Lenovo around 2015 came with the Superfish bloatware, whichinjected ads into every webpage you visited and left your computervulnerable to hackers. [68]Why does Windows have bloatware? Similar to Google with Android,Microsoft licenses out Windows to laptop manufacturers (known as OEMs orOriginal Equipment Manufacturers), and these companies are free to installbloatware. [69] Since Microsoft makes OEMs pay for Windows (unlikeAndroid, which is free), [70] OEMs might be even more motivated to installbloatware, since they need to recoup some of the costs of Windows. Thereseems to be a happy ending, though, thanks to Microsoft. A new feature inWindows 10 lets you reset your computer to a permanently bloatware-freestate. [71]How about Macs? They don’t have bloatware for the same reasons thatiPhones don’t. [72]That brings us back to the original question: why do Android phones comewith so much bloatware? Bloatware is, unfortunately, the center of a lucrativebusiness model. But the silver lining is that Apple products — and, itappears, Windows — are starting to fight back against the bloat.
Why did BlackBerry fail?In 2000, BlackBerry launched the world’s first smartphone. [73] The phonerose to fame because it let users access the internet and email anywhere,which was great for the always-on world of business. [74] Its QWERTYkeyboard made typing far faster than before. [75] People were hopelesslyaddicted to their so-called “CrackBerries.” [76]By 2009, BlackBerry was a dominant player in the mobile phone space, with20% market share, more than iOS (14%) and Android (4%) combined. [77] Itwas so popular that President Obama chose the BlackBerry as his smartphonewhen he took office in 2009. [78]But fast forward to the last quarter of 2016, when BlackBerry’s market sharehit 0.05%, with the company shipping just over 200,000 units. [79] Meanwhile,during the same quarter, Android shipped over 350 million units, and iOSshipped 77 million. [80]Where did BlackBerry go wrong? Let’s take a look.Resting on their laurelsWhen Steve Jobs launched the iPhone in 2007, [81] BlackBerry executivesdidn’t take it seriously. They saw it as a flashy toy aimed at young people [82]and not something that competed for BlackBerry’s market, which wasoverwhelmingly comprised of business users. [83]What BlackBerry failed to realize, though, is that people really enjoyed usingtheir iPhones, with their bright colors and touchscreens. [84] And instead ofselling phones to corporate IT managers, as BlackBerry did, Apple soldiPhones directly to consumers. [85]The result? With greater access to iPhones, people started carrying twophones: BlackBerries for work, but iPhones for personal use. [86] Soon,businesses realized they could save money and keep employees happier by
- Page 2 and 3: Swipe to Unlock:The Non-Coder’s G
- Page 4 and 5: To my friends and family, for suppo
- Page 6 and 7: PrefaceChapter 1: IntroductionWho t
- Page 8 and 9: Chapter 9: Hardware & RobotsWhat ar
- Page 10 and 11: PrefaceI’ve always been fascinate
- Page 12 and 13: However, after a good half hour of
- Page 14 and 15: Who this book is forThe goal of Swi
- Page 16 and 17: What’s insideWe’ll kick off Swi
- Page 18 and 19: Third, we’ll give you some great
- Page 20 and 21: and Strategy. He has previously wor
- Page 22 and 23: Chapter 2: Operating SystemsAndroid
- Page 24 and 25: Like cars, apps built for different
- Page 26 and 27: Google. [23] Plus, Google pays Appl
- Page 28 and 29: Why do Android phones come pre-inst
- Page 30 and 31: money for carriers and phone makers
- Page 34 and 35: just letting employees use their pe
- Page 36 and 37: Can Macs get viruses?For years, one
- Page 38 and 39: about Macs’ invincibility, [119]
- Page 40 and 41: How does Google search work?Wheneve
- Page 42 and 43: return webpages that include terms
- Page 44 and 45: How does Spotify recommend songs to
- Page 46 and 47: How does Facebook decide what shows
- Page 48 and 49: Algorithms like Facebook’s news f
- Page 50 and 51: Uber uses the Google Maps API to dr
- Page 52 and 53: All this brings us back to the ques
- Page 54 and 55: always gets imported from Facebook.
- Page 56 and 57: distances on demand” market, Uber
- Page 58 and 59: weather patterns (green blobs for r
- Page 60 and 61: versions of a feature, A and B.A/B
- Page 62 and 63: against a powerful blend of social
- Page 64 and 65: Why is almost every app free to dow
- Page 66 and 67: frequently. There are still several
- Page 68 and 69: How does Facebook make billions wit
- Page 70 and 71: anyone else, Google and Facebook ca
- Page 72 and 73: Why do online news platforms have s
- Page 74 and 75: How does Airbnb make money?Amazon,
- Page 76 and 77: How does the app Robinhood let you
- Page 78 and 79: Dropbox bought the app and the team
- Page 80 and 81: How is Google Drive like Uber?Befor
made by Lenovo around 2015 came with the Superfish bloatware, which
injected ads into every webpage you visited and left your computer
vulnerable to hackers. [68]
Why does Windows have bloatware? Similar to Google with Android,
Microsoft licenses out Windows to laptop manufacturers (known as OEMs or
Original Equipment Manufacturers), and these companies are free to install
bloatware. [69] Since Microsoft makes OEMs pay for Windows (unlike
Android, which is free), [70] OEMs might be even more motivated to install
bloatware, since they need to recoup some of the costs of Windows. There
seems to be a happy ending, though, thanks to Microsoft. A new feature in
Windows 10 lets you reset your computer to a permanently bloatware-free
state. [71]
How about Macs? They don’t have bloatware for the same reasons that
iPhones don’t. [72]
That brings us back to the original question: why do Android phones come
with so much bloatware? Bloatware is, unfortunately, the center of a lucrative
business model. But the silver lining is that Apple products — and, it
appears, Windows — are starting to fight back against the bloat.
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