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THE<br />
SEACRET<br />
STORY<br />
The benefits of the Dead Sea have been an<br />
essential part of the Ben Shabat family’s<br />
wellbeing for generations. When the family<br />
arrived from Israel to the <strong>US</strong>A, they were<br />
compelled to introduce their heritage to<br />
America and ultimately the world. In 2001,<br />
they launched their Dead Sea mineral-infused<br />
premium skincare retail business as <strong>Seacret</strong><br />
and successfully grew to over 900 locations.<br />
In 2011, the company embraced the concept<br />
of Social Marketing. This is a beautiful way<br />
to share <strong>Seacret</strong> and the benefits of quality<br />
products while helping others. <strong>Seacret</strong> Direct<br />
launched with a simple plan that offered the<br />
opportunity for others to start a business just<br />
by sharing their <strong>Seacret</strong> product experiences<br />
—and it works.<br />
One of the most significant achievements is<br />
our community who share our commitment to<br />
being of service with integrity and positivity.<br />
The <strong>Seacret</strong> community is special in that we<br />
are supportive and caring of one another and<br />
strive to help improve lives of others as we<br />
grow. In everything we do and everywhere we<br />
go, we make the world a better place.<br />
P4
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