Outliers A/W20

NEW BEGINNINGS
@mokosalonspa
Moko, Market Harborough
The radical refit
“I wanted to attract a more sociallysavvy
client and the best way to do that
was by working with the most sociallysavvy
brand in the industry”
FEW SALON owners will have been bold enough this
year to give their premises a major refit and introduce
brand new colour and product brands. But Moko’s
Anthony Young had good reason to make 2020 a year
of change. “We’ve always done well in our market
town,” he says, “hitting all the benchmarks. But I got
the sense that we were getting too comfortable. Our
client demographic was getting narrower and our
passion and motivation were being lost.”
Throughout lockdown the 20-year-old salon was
transformed. It ditched its previous neutral interior
and emerged resplendent in July as a five-storey
visual and sensual smorgasbord of unique spaces,
each decorated in their own distinct style. From
classic rose gold and marble to Japanese-inspired
Zen and graffiti-daubed urban grit, there’s a look and
feel to suit every client. And of course it’s all hugely
Instagrammable… you’ll even find a room dedicated
to Redken!
“I had so many ideas, and I wanted to use all of
them!” laughs Anthony. “I wasn’t sure how to proceed
but completing the Salon Emotion course from
L’Oréal Professional Products Division gave me some
useful pointers and also the confidence to press ahead
with my plans.”
Anthony’s desire to expand into a wider audience
was a key reason he decided to change to Redken. “I
wanted to attract a more socially-savvy client and the
best way to do that was by working with the most
socially-savvy brand in the industry,” he says simply.
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