Outliers A/W20

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NEW BEGINNINGSPhotography by Nick Freeman Photography and Jerry Wesley08
NEW BEGINNINGS@mokosalonspaMoko, Market HarboroughThe radical refit“I wanted to attract a more sociallysavvyclient and the best way to do thatwas by working with the most sociallysavvybrand in the industry”FEW SALON owners will have been bold enough thisyear to give their premises a major refit and introducebrand new colour and product brands. But Moko’sAnthony Young had good reason to make 2020 a yearof change. “We’ve always done well in our markettown,” he says, “hitting all the benchmarks. But I gotthe sense that we were getting too comfortable. Ourclient demographic was getting narrower and ourpassion and motivation were being lost.”Throughout lockdown the 20-year-old salon wastransformed. It ditched its previous neutral interiorand emerged resplendent in July as a five-storeyvisual and sensual smorgasbord of unique spaces,each decorated in their own distinct style. Fromclassic rose gold and marble to Japanese-inspiredZen and graffiti-daubed urban grit, there’s a look andfeel to suit every client. And of course it’s all hugelyInstagrammable… you’ll even find a room dedicatedto Redken!“I had so many ideas, and I wanted to use all ofthem!” laughs Anthony. “I wasn’t sure how to proceedbut completing the Salon Emotion course fromL’Oréal Professional Products Division gave me someuseful pointers and also the confidence to press aheadwith my plans.”Anthony’s desire to expand into a wider audiencewas a key reason he decided to change to Redken. “Iwanted to attract a more socially-savvy client and thebest way to do that was by working with the mostsocially-savvy brand in the industry,” he says simply.09
Page 1 and 2: OutliersTHEIssue 05/2020The innovat
Page 3 and 4: All rights reserved. 2020WELCOME TO
Page 5 and 6: CONTENTSContentsOutliersTHEDefiniti
Page 7: 07Moko
Page 11 and 12: NEW BEGINNINGS11
Page 13 and 14: NEW BEGINNINGSPhotography by Harvey
Page 15: NEW BEGINNINGS“I’ve had ladies
Page 18 and 19: The futureproofersLife moves pretty
Page 20 and 21: FUTURE PROOFERS“Everyone wants th
Page 22 and 23: FUTURE PROOFERSAshley Clarke Signat
Page 24 and 25: FUTURE PROOFERSPhotography by Hikar
Page 26 and 27: “Ego isin thename,but youwon’tf
Page 28 and 29: ADVERTORIALJamie SeaTurningheadsShe
Page 30 and 31: Worththe waitFans of professional c
Page 32 and 33: COLOURDavina’s Hair Salon, Glasgo
Page 34 and 35: COLOURTransformingthenationDeesh Dh
Page 36 and 37: SEQESEQ #SHADESEQ#SHADESEQHADESEQSH
Page 38 and 39: ThesocialclimbersArmed with a ringl
Page 40 and 41: SOCIAL CLIMBERSBlueberry Bangs, Man
Page 42 and 43: SOCIAL CLIMBERSLady Lux, Edinburgh@
Page 44 and 45: ADVERTORIALYOU AREINVITED…TheSoci
Page 46 and 47: EDUCATIONGoing liveRedken has been
Page 48 and 49: EDUCATIONClaire MartinGro London, L
Page 50 and 51: ON THE SPOTON THE SPOT WITHGeorge N
Page 52: THE CLUB IS OPEN. YOU ARE INVITED.

Outliers A/W20

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